Olivia Bernola
Contents
Introduction
- Who Are We?
- Mission Statement
- Positioning Statement
- Tagline
- Persona Research
- Feelings About Photography
- Why People Take Photos
- Why Livs Lens
- Competition
Brand Identity
- Logo - Clear Space
- Incorrect Usage
- Color
- Typography
- Stationary Application
01 02 03 04
Introduction
At our photography our clients companies services, comprehensive
Moreover, photos personalized exclusive decor, clicks,
Who Are We?
photography company, we specialize in capturing life’s precious moments, allowing clients to relive and cherish them forever. What sets us apart from other photography companies is our commitment to providing an unparalleled experience. Unlike traditional services, we don’t limit our clients to a fixed number of images. Instead, they receive a comprehensive collection of photos, ensuring they have every special moment preserved. Moreover, we offer flexibility without a set time frame, allowing clients to enjoy their photos at their own pace. To enhance their experience, we provide each client with personalized access to our website, complete with their own login credentials. This exclusive portal empowers them to print their favorite images on a variety of gifts, home greeting cards, and more, all from the comfort of their own home. With just a few clicks, their chosen items are shipped directly to their doorstep, making it easy to share memories with loved ones or adorn their living spaces with cherished moments.
Mission Statement
For those who cherish authenticity, Livs Lens Media captures life’s real emotions through a natural, timeless photography approach. For individuals and families seeking more than just photos, we offer a free membership with an expansive image library and a seamless printing platform to preserve and showcase cherished memories effortlessly.
Positioning Statement
Livs Lens excels at capturing genuine emotions and moments with exceptional skill, embracing a natural photography approach that prioritizes authenticity while minimizing artificial enhancements. Every image feels vibrant, organic, and timeless.
Beyond this unique artistic vision, Livs Lens offers a free membership with access to an expansive image library and an integrated photo printing platform, making it effortless to preserve and showcase cherished memories.
Your moments Tagline
through Livs lens.
Research
Personas
PERSONALITY TRAITS
- Cretative, community focused, detail oriented, supports small businesses
LIKES
- Photography, local events, community involvement, and fashion.
AGE - 28
WORK - Small Business Owner (Local Boutique)
FAMILY - Single
LOCATION - Wintersville, OH
GOALS
- Jessica loves capturing local events, boutique milestones, and family moments, seeking a simple way to organize her photos.
- She looks for high-quality prints to display in her boutique and gift to loved ones.
- She needs a user-friendly platform to find, print, and showcase her brand’s personality.
FRUSTRATIONS
- Struggles to find reliable local photography services with flexible access and printing.
- Faces challenges organizing and printing business photos efficiently.
- Seeks a personalized experience tailored to her boutique’s needs.
PERSONALITY - Creative, aesthetics,
LIKES
- Art, yoga, photography,
Jessica Morales
Rachel
David Anderson
PERSONALITY TRAITS
- Practical, thoughtful, enjoys simplicty, and family oriented.
LIKES
- Hiking, sports, family events, local photography, and nature.
Rachel Jones
PERSONALITY TRAITS
Creative, organized, appreciates aesthetics, enjoys efficiency.
LIKES
yoga, travel, photography, and design.
AGE - 45
WORK - High School Teacher
FAMILY - Married
LOCATION - Weirton, WV
GOALS
-- David enjoys capturing family trips, school events, and nature hikes but seeks a service for unlimited photo storage and printing.
- He wants an easy way to print and share photos, especially for holidays and special occasions.
- He values local, community-focused services that simplify storage and printing.
FRUSTRATIONS
Overwhelmed by multiple photo storage platforms and complex organization. Struggles to find an easy, affordable local printing service. Seeks a flexible solution for storing and printing personal and professional images.
AGE - 30
WORK - High School Teacher
FAMILY - Freelance Graphic Designer
LOCATION - Steubenville, OH
GOALS
- Raachel enjoys capturing moments from travel, projects, and design work. She wants unlimited image access to find inspiration and print anytime.
- She often prints for shows, personal use, and gifts, and wants a smooth, high-quality printing experience.
- She values a local company that supports creativity with easy-to-use tools for storing and printing photos.
FRUSTRATIONS
- Struggles to find a local, reliable service with a large image library and easy, unrestricted printing.
- Managing photos across multiple platforms feels cluttered and frustrating.
- Needs a flexible, creative solution for accessing and printing images for both work and personal use.
Emotional
Nostalgia
1. 2.
Old photos can stir nostalgia, bringing back memories and emotions tied to a specific time.
Awe and Wonder
Landscape shots often inspire awe by showcasing nature’s grandeur and beauty.
3. Empathy and Compassion
Images of people or animals in emotional moments can spark empathy and understanding.
4. 6.
Emotional Impact Photography
Happiness and Joy
Photos of joyful events or playful scenes can uplift viewers, especially with natural, smiling faces.
beauty.
Sadness and Reflection
Photos showing loss or hardship can evoke sadness and prompt reflection.
Fear and Anticipation
Intense scenes, like storms or wildlifeaction, can trigger fear or suspense, drawing viewers in emotionally.
FACT: Why We Don’t Display Our Photos
1. 2. 3.
Too Many Photos
Thousands of images make it hard to choose what to display.
Tech Challenges
Outdated hardware, clunky software, and poor connectivity in digital frames.
3. Limited Space & Focus
Not enough room at home, and screens compete for attention.
4.
5. 6.
New Habits
Casual browsing and social media have replaced traditional displays.
Time, Cost & Effort
Printing, framing, or buying digital frames isn’t always worth it.
Privacy & Doubt
Photos are personal, and some feel theirs aren’t “good enough” to show.
Benefits of Using Small Businesses
Cost Effective
Personalized Experience
Familiarity with the Area
Easier Communication & Scheduling
Using Businesses
Why
Why Livs Lens?
I capture moments that clients can relive and enjoy forever. Unlike other photography companies, I do not provide the clients with a set amount of images. They will recieve more than they would get with other businesses along with no set time frame. They will receive access to my site with their own personal log in, allowing them to print their images on gifts, decor, cards, etc, and have them shipped right to their home.
Brand Identity
The Logo
Clear Space
Incorrect Usage
Do NOT change the color.
Do NOT squash.
Do NOT straighten the characters.
Usage
Do NOT change the font.
Do NOT stretch.
Do NOT unstack.
Color Pallate
Dark Pink CMYK
C39% M89%
Y38% K11%
RGB
R151 G59 B102
HEX
#963b65
Light Pink CMYK
C0% M53%
Y0% K0%
RGB
R244 G148 B190
HEX
#f494be
Pink
CMYK
C4% M69%
Y0% K0%
RGB
R231 G116 B173
HEX
#e774ad
Orange CMYK
C4% M66% Y52% K0%
RGB
R234 G119 B109 HEX
#ea776d
Arden Stafin
Arial Regular
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Application
Desktop & Mobile
Mobile
Social Media
Thank You!