Dandelion_UX UI Branding_Makayla Barnes

Design For Silver Generation Dandelion UI/UX Project

By Makayla Barnes

About

Dandelion is built for the Silver severices that helps social isolation sense of community and companionship users. Dandelion offers a highly system tailored for voluntary efficiently find their match. For provides an ergonomic interface enhancing their comfort, adaptability, operation within the app.

Silver generation, providing isolation and promoting a companionship amongst its highly intuitive navigation voluntary users, enabling them to For elderly users, it interface design aimed at adaptability, and ease of

https://lec.org/blog/health/social-isolation-and-aging-the-public-health-crisis-that-is-killing-you/?gclid=CjwKCAjw7oeqBhBwEiwALyHLM9G5biVm5Xi689O4kuMcH4OF_yDbsPIivr_6A3CQ3yth_WlOovdvnhoCmB8QAvD_BwE https://eldertech.org/color-in-designing-technology-for-seniors/ https://www.toptal.com/designers/ui/ui-design-for-older-adults#:~:text=Fonts%20 should%20be%20a%20minimum,preferred%20for%20on%2Dscreen%20readability. https://lec.org/blog/health/social-isolation-and-aging-the-public-health-crisis-that-is-killing-you/?gclid=CjwKCAjw7oeqBhBwEiwALyHLM9G5biVm5Xi689O4kuMcH4OF_yDbsPIivr_6A3CQ3yth_WlOovdvnhoCmB8QAvD_BwE https://www.npr.org/sections/health-shots/2016/05/28/479751942/could-thinkingpositively-about-aging-be-the-secret-of-health

Company Case Studies

“At eharmony, real love is at the center of everything we do. Since 2000, we have been at the forefront of creating highly compatible relationships based on dimensions of personality that predict the most successful, meaningful relationships. And we are proud to say that over the last 20 years, we have created over 2 million successful relationships in over 125 countries.”

“Our purpose is to help every care and today, we’re helping home and at work across 17+ We’re devoted to families of because we ARE families of We’re here for all your life, reasons that matter.”

everything of key every family at each stage of helping millions of families at 17+ countries and growing. of all types and backgrounds of all types and backgrounds. for all families, for all the

“We believe learning with a great tutor is life changing. That’s why we match online tutors from across the globe with learners, and empower them to create personalized live language classes with AI-powered tools and content. This is how we deliver progress, create engagement and keep our learners motivated.”

Brand Personality

Warm Community-driven Compassionate

Warm Community-driven Accessible Compassionate

Positioning Statement

“We strive to be the for seniors, offering not only prevent social create a tapestry of companionship, ensuring every golden and cherished.”

heartwarming bridge

vital resources that social isolation but also companionship, golden moment is shared

Mission Statment

“At the heart of our to enhancing the senior by providing vital resources meaningful connections order to alleviate loneliness lively sense of community.”

app, we’re committed senior citizen experience resources and connections to volunteers in loneliness and cultivate a community.”

Tagline

Looming Communities.

Communities.

Logo Process

Clear Space & Logo Limitations

DO NOT skew or stretch the logo.

DO NOT rearrange elements of the logo.

DO NOT change the color of the logo.

DO NOT place the logo on a busy background textures

Main Color System

Main Typography

Merryweather - Regular

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Secondary Typography

Merryweather - Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

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Merryweather - Black

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

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