SPECTR Issue 45

spe t

INTERNATIONAL EYEWEAR FASHION MAGAZINE

LUNOR

»A14 Mod. 702«

LUNOR

»A14 Mod. 706«

LUNOR

»A14 Mod. 704«

DISTINCTIVE AND BOLD –LUNOR A14 CAPTURED IN THE PUREST EXPRESSION OF FORM.

(pages 184–190)

LUNOR

L no u r

»A14 Mod. 701«

FRAME: FOSSETT

We design

lightweight

eyewear to fit real people in real life

silhouette.com

DISCOVER THE LOOK WORLD AT SILMO Paris

26>29 September 2025

HALL 7 STAND F249

The Kerbs collection

EDITOR IN CHIEF

STEFAN DONGUS [Cologne] dongus@spectr-magazine.com m: +49.(0)151.14271817

LAYOUT

CARO ROSS [Cologne] ross@spectr-magazine.com

EDITORIAL STAFF

LINDA KRIEG [Cologne] l.krieg@spectr-magazine.com

HOLGER VON KROSIGK [Cologne] krosigk@spectr-magazine.com

PROOFREADING

PETER ASHFORD [London]

INSA MUTH [Dortmund]

ONLINE EDITOR

CARO ROSS [Cologne] online@spectr-magazine.com

PHOTOGRAPHERS & PRODUCERS

STEFAN DONGUS [Cologne]

WILLIAM FERCHICHI [New York]

ULRICH HARTMANN [Berlin]

DAVOR JELUSIC [Barcelona]

STEFAN KAPFER [Dusseldorf]

ESTELLE KLAWITTER [Dusseldorf]

NARÈNTE [Sardinia]

YULIA PLAKHOTNIKOVA [Barcelona]

THOMAS SCHMIDT [Hamburg]

RAPHAEL SCHMITZ [Dusseldorf]

TANJA TREMEL [Berlin]

PUBLISHER

MONDAY PUBLISHING GMBH Kamekestrasse 20-22 50672 Cologne, Germany

t: +49.(0)221.945267-11 f: +49.(0)221.945267-27 www.spectr-magazine.com

CEOS

STEFAN DONGUS, HOLGER VON KROSIGK PRINT

F&W MEDIENCENTER GMBH Holzhauser Feld 2 83361 Kienberg, Germany fw-medien.de

COVER PHOTO photos: STEFAN DONGUS, models: WIEBKE MONTGOMERY at TUNE

JADE KRYM at

“Material Matters” by Ulrich Hartmann (pages 128 – 132)

LUNOR

»A5 Mod. 234«jacket AMERICAN VINTAGE

skirt EDITED

bra UNDERSTATEMENT

“Silent Statements” by

Stefan Dongus

(pages 184 – 190)

K e Really!

R l e ea e p it Really! ! Welcome To Issue #45

Why brands with a clear identity are more important than ever for opticians.

Selling high-quality eyewear is no longer a unique selling point –chains, online giants, and TikTok trends are making life difficult for quality opticians. This makes a clear USP all the more important today: if you want to stand out, you need more than just good advice. You need attitude. Style. And above all: brands with substance! Brands with character are the backbone of every successful product range. They are not an accessory, but the core. Because what opticians show their customers ultimately defines who they are. The choice of brands shapes their own identity. The brand portfolio is therefore an important part of their DNA – it can be loud or quiet, technical or fashionable. But it has to say something.

In times of oversupply and constant availability, brands with a distinctive signature are more important than ever. A genuine brand has corners. Edges. Clarity. It knows what it stands for. And not just in marketing, but in every detail: material, design, feel, origin. Brands provide orientation. They tell stories, convey emotions, and deliver arguments. A brand without a tangible DNA? It's just a logo. And why should opticians burden their own identity with arbitrariness? There’s no reason for it.

In our current Fall/Winter Trend Special (p. 134–159), we celebrate exactly that: brands with attitude. Brands that set standards in their categories – in quality, design, technology, or heritage. No compromises. No maybes. Just a clear statement: This is who we are.

A special feature of the current issue is the 5-page cover concept, which showcases new models from the A14 collection by LUNOR. We like. We would also like to highlight the Deep Bizz Talk between Wolfgang Thelen and Jeff Press, including the SPECTR fashion shoot.

Issue #45 once again delivers insights worth reading, international shoots, and sharp new perspectives. Dive in. SD

ITALIA INDEPENDENT »California«

“Frame Game NYC” by William Ferchichi (pages 74 – 84)

48

“JUST A WHISPER”

The Quiet Side of Eyewear Fashion – By Tanja Tremel

60

MASUNAGA TURNS 120

The Art of Timelessness

Con e t t n

54 HORN REFRAMED

Horn Frames –State of the Art – By Stefan Kapfer

69

TRANSATLANTIC CRAFT IN HORN

Bizz Talk with Wolfgang Thelen and Jeff Press

72 STATEMENT PIECES FOR HIM BLACKFIN & NIRVAN JAVAN

74

“FRAME GAME NYC”

Streetstyle Eyewear Meets High-End – By William Ferchichi

Yulia Plakhotnikova

LUNOR With New Styles in the A14 and A5 Series

Narènte

TAG HEUER 2025 Highlights

OPTICIAN’S GUIDANCE –LEARN FROM THE BEST Hoet Optiek Bruges

Effortless Style, Perfected by Design – By Ulrich Hartmann

WHIS

SILHOUETTE »5586 7530«outfit COMMA

photography : TANJA TREMEL [Berlin]

styling : JOANA CLARO

hair & make-up : CARSTEN RICHERT with AVEDA & MAC COSMETICS

models : JONA at MIRRRS MODELS & LENA at MODEL MANAGEMENT

WHIS E

SILHOUETTE

»5586 6040«outfit COMMA

A R US T

KADOR »Sirio«jacket BAUM UND PFERDGARTEN

THE QUIET SIDE OF EYEWEAR FASHION

True strength often lies in silence. The same goes for the feminine-spirited optical frames photographer Tanja Tremel selected for this shoot. Amid the clear architecture and open sightlines of her Berlin home base, these understated frames unfold their full lightness – subtle in tone, strong in presence.

The models focus on pared-back design, fine lines, and soft color palettes – from rimless constructions to transparent acetate frames to muted, neutral hues. Yet behind this stylistic restraint lies a clear fashion statement.

At the center are frames from EINSTOFFEN, KADOR, KOBERG, LOOL, and MARKUS T –each with its own quiet character. LUNOR and SILHOUETTE take the concept of visual understatement furthest, with their rimless designs.

“Just a Whisper” is a tribute to those moments when eyewear design doesn’t perform – it defines, quietly.

LUNOR

»Classic Modern Panto«pullover & dress COMMA

jacket WINDSOR

shoes MARC O’POLO

lool »Dunant« -

outfit MARC CAIN boots BERSHKA

lool »Claud« -

outfit MARC CAIN

turtleneck MARC O’POLO suit SLY010

MARKUS

fur jacket MOLLY BRACKEN blouse MARC CAIN pants BAUM UND PFERDGARTEN

MARKUS T »MIO P1049«

-

turtleneck MARC O’POLO jacket & skirt BAUM UND PFERDGARTEN

KOBERG »KT 6054.7022«pullover COMMA coat MARC O’POLO

MASUNAGA

MASUNAGA since 1905

»St Marks«

MASUNAGA since 1905 – in the Autumn/Winter collection as well, a synonym for Japanese eyewear perfection –crafted entirely in-house, with every step executed by master hands.

T s urn MASUNAGA 120

The Art of Timelessness

When a brand not only spans decades but endures for over a century, it stands as a testament to exceptional resilience, an uncompromising commitment to quality, and a clear, design-driven vision. This year, MASUNAGA celebrates its 120th anniversary – a proud milestone for a company that embodies Japanese craftsmanship in eyewear like few others.

To mark the occasion, CEO Yasunori Masunaga – a fourth-generation member of the founding family – reflects on the brand’s humble beginnings in Fukui, the visionary philosophy of his great-grandfather Gozaemon Masunaga, and the subtle interplay between tradition and technical innovation. He also gives us an exclusive look at the anniversary highlights – including the limited Edition 120 and the second release of the MOC series, a distillation of masterful design and toptier craftsmanship.

A conversation about aesthetics, identity – and what it truly takes to shape a brand with timeless character.

MASUNAGA

MASUNAGA since 1905 »Ludlow«

Timelessness as a promise – also true for Yasunori Masunaga’s favorite model.

Hello Yasunori, MASUNAGA is celebrating its 120th anniversary this year – congratulations! Could you give us a brief insight into the beginnings and early development of the brand?

Sure. The company founder Gozaemon Masunaga brought in skilled craftsmen from Osaka and Tokyo with the ambition of setting the optical industry solidly in place in Fukui, Japan. That wasn’t easy. He entered into the industry the hard way, and at first the frames manufactured in Fukui were regarded as third-rate, or even unsellable.

What did Gozaemon change to improve the quality standards of the products?

He established a guild-like system where fully-fledged craftsmen could create their own businesses, and he even helped them financially. Thanks to this system, the number of eyeglass craftsmen gradually increased, and the optical industry spread throughout Fukui.

Which milestones in MASUNAGA's company history are particularly significant for you personally?

There are many historical events I could point to in our company’s history, but personally, winning the Silmo d’Or three years in a row – 2013, 2014, and 2015 – was the biggest milestone. That helped boost brand recognition, especially in European markets. That's right – today, MASUNAGA is synonymous with quality around the world. What makes your brand so unique?

We produce and sell our own brand. As a manufacturer – especially in Fukui – most optical companies today are responsible for just one part or process, and one pair of eyeglasses is completed cooperatively by many companies. In contrast, MASUNAGA manages all of the production processes: designing, material research,

metal processing, and coloring, all in our own factory. This total dedication ensures consistency, quality, and performance.

How do you manage to maintain a balance between tradition and modern innovation?

“We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” This mission statement serves as our code of conduct and helps maintain the balance between tradition and modern innovation – because both are essential to creating excellent eyewear.

Is there such a thing as a typically Japanese design for you?

I think Japanese design is typically minimal and sophisticated – especially the aesthetics of Ma, the beauty of negative space –along with calm and understated colors, and a fusion of tradition and modernity.

How would you describe MASUNAGA’s identity today – what makes your brand unique?

We are certainly a Japanese brand, but we don’t particularly emphasize the “Made in Japan” aspect. We almost want our products to be stateless – not to fall into a specific category. We want our customers to love our products because they are designed and made by MASUNAGA. We want them to see MASUNAGA as timeless – but that kind of timelessness takes years to build. When you say your brand is timeless, you must truly mean it. You can’t just say it.

Do you have a personal favorite for the 2025 FW collection?

Yes, my favorite is the »Ludlow«, a rimless style that is very new to MASUNAGA Titan series. The chassis is all metal construction, and

the sleek, up-to-date look of the »Ludlow« is perfect for completing your sharp boardroom look. This rimless model has also made it into our Trend Special (p. 134). What can your customers expect in your anniversary year? A special collection seems almost inevitable.

We launched a special website celebrating our 120th anniversary. There is special content focusing on the evolution of MASUNAGA frames. You see our historical frames there. Also we’ll introduce 120th anniversary special edition frames Edition 120. Two models are fashioned from our proprietary technology of joining the 18K gold and titanium.

To what extent do current design trends and technological developments influence the new collections?

It may sound strange but we want the quality of our frames to be the coolest part of what we do. We want our customers to go, “Wow, this is really beautiful.” I don’t think we are a trend setter or a follower, but I hope our customers think we have our own style. Got it. You are also launching a second edition of the MOC series at Silmo. What does MOC stand for and what is the concept behind it?

MOC is an abbreviation for Masters Of Craft. We launched the line at Silmo 2024, and the first collection was well-received by our customers. We wanted to create a first-class eyewear collection that represents the epitome of craftsmanship. This is a limited quantity release and exclusively available at 100 stores worldwide. Each frame has its own serial number. We want MASUNAGA MOC to be very nearly the best eyewear collection we can create. What is special about the MOC glasses?

MASUNAGA MOC features 5 micron gold plated parts, sterling silver decorations, double shield pads, 3.5mm wide custom rim with three lines details, hand applied enamel work, and so on. It’s a masterpiece that combines design and technical skills. How does the new, second edition differ from the first?

MASUNAGA MOC 2nd collection will be optical only, in contrast to 1st collection being sunglasses only. There are some new design elements as well.

After 120 years of success, where is MASUNAGA headed in the future? What visions and goals will we see come true next?

Of course, the 120th anniversary is something to celebrate – but we also see it as just another milestone. Our 120th anniversary logo shows the number 120 turning into 121, and that says it all. It’s a great opportunity to reflect on ourselves and learn from our past. I certainly hope our brand and our products will remain relevant and desired for the next decade – and beyond. Our story continues.

Best of luck.

MASUNAGA Edition 120 »Lex«

MASUNAGA K ≡ – the luxurious design line, created in collaboration with Kenzo Takada, combines artful details and premium materials with Masunaga’s craftsmanship.

The »Lex« is one of two anniversary models in which titanium resonates with 18-carat gold.

HOFFMANN NATURAL EYEWEAR

»2339 D H99/H10 - H10«

HOFFMANN NATURAL EYEWEAR

»333 H16«

r

m Ref a e d

photography : STEFAN KAPFER [Düsseldorf]

digi / light : ANDRÉ FISTER

art direction : SKP AGENTUR & STUDIO

art buying : VERA TRÖGER

production : H60OFFICE.COM

styling : MARION STREHLOW

hair & make-up : KATJA RICHTER

models : PATRICIA & MARK MÖLLENBRUCK

Horn Frames – State of

the Art

HOFFMANN NATURAL EYEWEAR X PRESS EYEWEAR

For many, horn frames still stand for classic understatement. And yes – their timelessness and tactile warmth, that smooth, sensual feel – are undeniable assets of this natural material. But to equate horn solely with muted tones and conservative shapes is to miss the real revolution.

HOFFMANN NATURAL EYEWEAR, the German premium brand from the Eifel region, has long shown that horn can be different. Bold shapes. Modern colorways. Sculptural forms that feel anything but nostalgic.

Since 2024, Hoffmann’s atelier not only crafts its own collections but also produces exclusive horn frames for PRESS EYEWEAR, a young label from New York. This transatlantic relationship makes one thing clear: horn has style, substance – and a future.

For our latest SPECTR fashion shoot, photographer Stefan Kapfer captured the new styles from both brands. The result: a visual statement celebrating the modernity of a material too often considered old-fashioned. Rural backdrops meet urban codes. Handcraft meets progressive design.

Sunglasses or opticals – each frame stands for exceptional materials, sustainable production, and uncompromising design. Natural horn eyewear from Germany’s Eifel region – bold, modern, masterful. And yes, we’re head over heels. All over again.

HOFFMANN NATURAL EYEWEAR »340 SPH07«

PRESS EYEWEAR »Vogue«

HOFFMANN NATURAL EYEWEAR »332 9071«

PRESS EYEWEAR »Mamba«

Behind the Scenes “Horn Reframed”

TRANSATLANTIC CRAFT IN HORN

Hi Wolfgang, hi Jeff – welcome to the SPECTR Bizz Talk! When and where did you two first meet?

wolfgang: We first met in 2002 – not only because Jutta and I welcomed our daughter that year – but it was also the beginning of our first creative and exciting projects with Jeff. I first met Jeff when he came to visit our craftsmanship atelier in the Eifel together with Richard Morgenthal.

Bizz Talk with Wolfgang Thelen & Jeff Press

Since 2024, PRESS EYEWEAR has brought a fresh perspective to the independent eyewear universe. The man behind the brand is no newcomer: Jeff Press has spent over two decades shaping the eyewear landscape, designing collections for Robert Marc NYC and Morgenthal Frederics. For his horn line, Jeff teams up with none other than HOFFMANN NATURAL EYEWEAR, the German specialists in handcrafted horn frames.

In our latest fashion collection shoot, we spotlight some of the standout horn creations from both brands. We sat down with Jeff Press and Wolfgang Thelen to talk about the scale of their transatlantic relationship. What might seem like a contrast at first glance reveals itself as a perfect match – a shared passion for authentic design and exceptional craftsmanship.

Jeff, you’ve been in the eyewear industry for quite a while. In 2024, you launched your very own label: PRESS EYEWEAR. What was the trigger?

jeff: I felt like this was really the right time to create something new. I have always been inspired by the history of eyewear, specifically the 1990s, and I felt we had an opportunity to create a new brand that would speak to that history from a truly modern and dimensional point of view. We wanted to create eyewear inspired by far-ranging influences like automotive design, jewelry design, and our favorite music and fashion icons – always letting the material be the star to create an organic flow in every piece we design.

Would you say PRESS EYEWEAR is a typical New York City brand?

jeff: New York is such a dynamic place with a blend of styles that the door is always open to explore. I have designed in this city for quite a while, and I felt the opportunity was there to create something new and fresh that takes inspiration from many places, including the city where it was born.

Jeff Press & Wolfgang Thelen

I think New York is so beautifully multicultural, and I wanted to make sure we created products that attract and fit all kinds of clients.

Still, your horn frames are made in the heart of the Eifel region – by HOFFMANN NATURAL EYEWEAR. How did that come about?

jeff: Everything starts with the finest materials and the greatest craftsmanship. When it comes to outstanding craftsmanship and natural materials such as horn, there is no equal to the work being done by HOFFMANN in the Eifel. We have worked together for over 20 years, ever since I created Morgenthal Frederics as the first American buffalo horn collection, and I would never consider working with anyone else to produce our designs for PRESS

Wolfgang, you’re pioneers when it comes to horn. What makes this natural material so special to you?

wolfgang: In fact, it is the oldest material ever used in eyewear. Being lightweight, strong, beautiful, hypoallergenic, and as sustainable as it gets. The color variations are immense – by combining different natural horn tones as well as some plantbased colored horn plates, we have reached more than 500 different shades in our first 24 years of creating. The touch and feel are incomparable. And what are the biggest challenges in working with horn?

wolfgang: Every time an eyewear enthusiast enters our atelier, they are already aware of horn’s benefits – but when they leave, they often tell us they’ve entered a whole new world. Usually, that experience ends up turning them into a lifelong friend and horn-eyewear admirer. The hardest part is reaching people who have never encountered this material before and conveying that same passion to them. Jeff, you’ve worked with horn from early on. What fascinates you about it?

jeff: Right from the start, I was blown away by the beauty of natural buffalo horn. Each frame takes on a persona of

its own and molds to the face, becoming the highest form of eyewear. Riya Mehta, who designs PRESS with me, always says that developing horn materials is my happy place. I want people to be as excited about their eyewear as they are about any other cherished object in their lives.

How would you describe the design differences between HOFFMANN NATURAL EYEWEAR and PRESS EYEWEAR?

wolfgang: Jeff usually stretches the dimensions in color and character of his creations – PRESS is more sculptural and shows very unique colorways, while HOFFMANN NATURAL EYEWEAR expresses its diversity differently: from our timeless classic designs to our bold collection and hyper-thin models.

In three words – what is HOFFMANN NATURAL EYEWEAR to you?

wolfgang: Passion in eyewear. And Jeff, what is PRESS EYEWEAR to you?

jeff: Sculptural eyewear created from the finest materials.

Wolfgang, you’re opening up your factory to another brand. Isn’t there a risk of creating competition for yourselves?

wolfgang: Absolutely not. Jeff’s vision completes our universe of natural eyewear. His creative approach is an exciting expression of our friendship.

What was it about PRESS EYEWEAR that convinced you to take on production?

wolfgang: We saw the first drafts, loved them – and since we’ve known Jeff for such a long time, we were certain it would be a success.

Jeff, who is your target customer –and how does it differ from HOFFMANN’s clientele?

jeff: I feel like the PRESS client is anyone who wants to look and feel amazing in their eyewear. We want them to feel that their eyewear elevates their personal style and confidence.

A transatlantic duo: New York City meets the Vulkaneifel. Wolfgang, what fascinates you about this East Coast

metropolis?

wolfgang: Variety is the spice of life. Jutta and I love to travel, and we always enjoy coming to New York – our daughter even studied there. We return home inspired, and the best ideas come from combining both worlds.

And Jeff, be honest: Could you trade your morning cappuccino in SoHo for country life in the Eifel? Your tattoos would definitely be unique over there?

jeff: I love visiting the Eifel – it’s beautiful and very special – but the pace and energy of NYC is where I belong.

Wolfgang, you’re now distributing the entire PRESS collection in the DACH region. What was the thinking behind that?

wolfgang: From the very first moment, we were convinced that PRESS would be a fifth dimension in our world of natural horn. There was never a moment of hesitation.

Jeff, how do you perceive the Germanspeaking market compared to the US?

jeff: The response in Germany has been wonderful so far, and that’s really exciting. Honestly, whether it’s Germany or the US, clients ultimately want the same thing: eyewear that makes them feel cool, confident, and beautiful.

Beyond horn – what other PRESS collections are currently available?

jeff: We work with titanium and acetate –always focusing on comfort, fit, and innovative designs. Our titanium and acetate models are handmade in Japan, with unique colors and finishes. Series such as Streamline and Dreamers (titanium) or Timeless, Legends, and Punks (organic acetate) stand for modern, sculptural design. All sunglasses are equipped with Zeiss nylon lenses for a first-class viewing experience.

Final question: Can we expect even more transatlantic eyewear energy in the future?

wolfgang: There is no doubt.

hoffmann-eyewear.com

HANDCRAFTED EYEWEAR

MADE IN JAPAN

BLACKFIN & NIRVAN JAVAN – STRONG SQUARE DESIGNS FOR STRONG CHARACTERS

For our Editor’s Choice in the September issue, we’ve selected two exceptional eyewear pieces that each embody stylistic clarity and contemporary sophistication in their own distinctive way: an optical frame by NIRVAN JAVAN and sunglasses by BLACKFIN. Both brands stand for uncompromising quality and design excellence while expressing a precise sense of identity and zeitgeist.

The two key pieces are brought to life by Cologne-based fashion model and law student Paul Dobberstein, whose presence perfectly captures the essence of both brands – balancing cosmopolitan minimalism and Italian design power.

S m n i c s ta t t e e e e P

for him

NIRVAN JAVAN

»Marrakech 11:04«suit HUGO

With the »Marrakech 11:04«, NIRVAN JAVAN expands its homage to the magic of the Orient with a frame that exudes grandeur – in both fit and character. A generous silhouette meets fine engravings and premium Japanese acetate, inspired by arabesque ornamentation and warm, earthy tones. The result: a frame that combines powerful presence with cultivated expression – designed for cosmopolitans with a refined sense of aesthetics and depth.

With the »Gotham«, BLACKFIN makes a bold statement: uncompromising engineering meets urban elegance. Crafted from a single block of titanium, the model stands out with striking contours, refined thickness, and remarkable lightness. A design that elevates the daring Atlantic line to a new, sophisticated level – confident, expressive, precise. The »Gotham« is made for those who step out into the world with self-assured style.

photography : STEFAN DONGUS [Cologne]

model : PAUL DOBBERSTEIN at IZAIO MANAGEMENT

hair & make-up : LAURA-ANN OLLAND at 21AGENCY

styling : CARO ROSS & LINDA KRIEG

BLACKFIN »Gotham«suit HUGO

CLEMENCE & MARGAUX

»CMS219 La Sable Rose« -

blouse 831 MINHLE

tie THE FRANKIE SHOP

earrings JENNIFER ZEUNER

AM

photography : WILLIAM FERCHICHI [New York]

styling : TANYA TAMBURIN assisted by ESTHER THAINE

hair & make-up : LIAM DUNN at IMAJ ARTISTS

models : FLETCHER & ZOE BARNARD at THE INDUSTRY

ITALIA INDEPENDENT

»California«leopard dress GIANNI

STREETSTYLE EYEWEAR MEETS HIGH-END

The undisputed capital of cool across the Atlantic? New York City. In the city that never sleeps, every street corner calls for a fashion statement. Brooklyn-based photographer William Ferchichi captures that energy in his latest shoot – a story rich in contrasts and character. Amid brick facades, fire escapes, and the city’s relentless 24/7 rhythm,

Ferchichi and his team spotlight a curated selection of standout eyewear labels, each as individual as the neighborhoods they inhabit. From DUMBO to the Villages, from Tribeca to the Upper East Side, New York is the perfect stage for bold looks and clean lines.

Avant-garde flair from ANNE ET VALENTIN, iconic edge from CAZAL, minimalist cool from

RAEN – every frame tells its own story. MASUNAGA brings Japanese precision, HOFFMANN NATURAL EYEWEAR stands for sustainable craftsmanship with attitude. J.F. REY, ITALIA INDEPENDENT, EKKIU, and CLÉMENCE & MARGAUX complete the line-up with fearless experimentation, a touch of extravagance, and effortless chic.

CAZAL »MOD 7113/3« -

earrings ALEXIS BITTAR

jersey THE NEW ARRIVALS ILKYAZ OZEL

hinge, cuff & necklace ALEXIS BIYAR top KHAITE pants TOTEME

ANNE ET VALENTIN »He02« -

earrings ALEXIS BITTAR trench coat WANGDA bag AGATHA DESIGNS pumps CHRISTIAN LOUBOUTIN

»Zyra« -

RAEN

blazer DRIES VAN NOTEN

earrings ALEXIS BITTAR

bangles DENISE PACINI

EKKIU

»KT12600C«earrings DENISE PACINI

turtleneck SKIMS

camisole SPANX

trench coat SOTROPA

MOLA WALKER

THE FRANKIE SHOP earrings

JENNIFER ZEUNER

HOFFMANN NATURAL EYEWEAR »Fritz Lang 48-26«

ring BARSTORE

jacket HELSA

lace bra INTIMISSIMI

pants ESTHER AT VERTE COUTURE

HOFFMANN NATURAL EYEWEAR

»Mary Wigman 1463«

outfit CÉ LE NOM

J.F. REY »JF1577« -

earrings JENNIFER ZEUNER top 28 NATELIER

CAZAL »MOD050« Anniversary Edition

Future-born. Forever bold.

There are glasses – and then there’s CAZAL. No one remembers who said it first. But it couldn’t be more true. Since 1975, CAZAL has stood for a design language that doesn’t follow – it leads. Bold. Uncompromising. A declaration of style, character, and intent. It doesn’t try to please. It defines.

Now celebrating its 50th anniversary, CAZAL stays true to form: unapologetic, iconic – and sending a clear message to the mainstream. Because CAZAL has never been just eyewear. It has always been an attitude.

When CAZAL entered the scene in the mid-70s, fashion still clung to understatement. CAZAL brought oversized silhouettes, gold-plated details, and dramatic lines. It shaped a visual code that resonates to this day – created not to appeal to everyone, but to the right ones: artists, icons, nonconformists.

In the hip-hop movement of the 1980s, CAZAL became armor. A symbol of identity, power, and the unapologetic need to be seen. And long before “main character energy” had a name, CAZAL embodied it.

CAZAL CELEBRATES 50 YEARS WITH AN ANNIVERSARY EDITION

For this anniversary, the brand looks ahead, not back. “FutureBorn / Forever Bold” – a manifesto for a generation redefining boundaries. Across gender. Across style. Across realities. In a world of fluid identities, CAZAL remains a fixed point for those who stand for something – with style.

The highlight of the anniversary year: the MOD050 Anniversary Edition. A tribute to the original, based on a 1991 design and reimagined in solid titanium. Signature elements, engraved branding,

luxurious packaging – and Zeiss lenses. Available in three limited colorways: 999 pieces in Col. 001, and 499 each in Col. 002 and Col. 003. A true collector’s item – and a bold materialization of the CAZAL spirit.

Because CAZAL isn’t retro. CAZAL is radically relevant. In an era of sameness, this brand remains a visual statement of authenticity, defiance – and the courage to live your style.

cazal-eyewear.com

GÖTTI »FL 02«

Virtually try on GÖTTI

En l ss Su r d e e mm

photography : ESTELLE KLAWITTER [Dusseldorf]

art direction, hair & make-up : RENATA SEBALJ

model : JULES at TUNE MODELS

clothing : ZARA

GÖTTI PERSPECTIVE COLLECTION

Ultra-light. Rimless. Statement.

When summer calls, GÖTTI responds with featherweight designs, clean lines, and a feminine oversized aesthetic. The new Perspective collection from the Swiss design house captures what warm days and bright nights are all about: effortless style, personal freedom, and pure elegance – distilled into a series of rimless frames with iconic silhouettes.

The Perspective models redefine what “light” means: no screws, no soldering, no excess. Instead, they impress with a refined blend of delicate construction and bold presence. Especially striking are the gently curved temples – engineered for comfort and a dynamic side profile. Subtle, yet unmistakably style-defining.

At the heart of the collection are oversized sunglasses that appeal to both fashion lovers and design purists. The lenses? A kaleidoscope of moods: from saturated tones like Rosé, Forest, Atlantic, or the iconic G15 to playful, delicate hues like Tan, Azure, or Nude. Each color makes a statement – of style, individuality, and summer spirit.

GÖTTI

»FL 04«

»FL 01«

But Perspective stands for more than just sunglasses. The optical frames are made to accompany their wearers through everyday life – amplifying personality and adding subtle design notes around the clock. At GÖTTI, materials, colors, and forms work in harmony –always minimal, always maximally expressive.

The versatility of the Perspective collection is perfectly reflected in the SPECTR shoot by photographer Estelle Klawitter, hair and make-up artist Renata Sebalj, and model Jules.

Feelin’ like Summer isn’t just a slogan. It’s a state of mind. And GÖTTI delivers the perfect Perspective for it. gotti.ch

GÖTTI »FL 05«

»FL 02«

GÖTTI

»FL 03«

»FL 05«

THROUGH L PL T SI EN AINS

photography : STEFAN KAPFER [Dusseldorf]

digi / light : ANDRÉ FISTER

art direction : SKP AGENTUR & STUDIO

art buying : VERA TRÖGER at GO-WITH-GOLD

production : H60OFFICE.COM

hair & make-up : TABEA at 21AGENCY

styling : SKP AGENTUR & STUDIO

models : LOLA at MEGA MODEL AGENCY, SOFIA at ELENA MODELS & JULIUS at GIRLMGMT

GÖTTI »Meva«

GÖTTI »Stuart«

TONED DOWN, TURNED ON –A VISUAL ENCOUNTER

A quiet moment, caught between grain, wind, and a rural tone-on-tone.

In Through Silent Plains, Düsseldorfbased photographer Stefan Kapfer and his team set out on a visual journey through a still, almost timeless setting. Two women, one man, three perspectives – united by a sense of calm, clarity, and presence. Nature: it acts, it slows – and makes every detail more meaningful.

The same is true for the eyewear – once again, the real stars. In focus: optical frames that step back while doing exactly the right thing. The palette shifts between transparent acetate, soft greens, beige, and rich brown – organic, understated, refined. Designs that blend into the landscape without disappearing in it. Frames that look just as good on a walk through the fields as they do in an urban context, where they impress with quiet presence.

Among them: CAZAL, CLEMENCE & MARGAUX, GÖTTI, MARC O’POLO, MODO, NIRVAN JAVAN, RAEN, and YOU MAWO – labels that prove how subtle design can create a powerful impact.

Kapfer’s series is an encounter with form, light, and silence – and a statement for those who wear understatement with intent.

MARC O’POLO »503266«

MARC O’POLO »503268«

RAEN »Shara«

RAEN »Kalea«

RAEN »Shara«

CLEMENCE & MARGAUX

»CM580 LA TOO-MUCH«

NIRVAN JAVAN

»London 14:16«

NIRVAN JAVAN

»Marrakech 09:16 (WET)«

MODO »8019«

MODO

»8019«

YOU MAWO »Leda«

CAZAL

»MOD 5008«

Lynn Team MARKUS T

SILMO 2025

Hall 7, Booth H 097

Renowned for her poetic, sculptural objects and a finely tuned sense of form and function, French designer Constance Guisset brings her distinctive aesthetic to eyewear for the first time — through an exclusive capsule collection with MOREL. The French heritage brand invited Guisset as a creative force who sees eyewear not merely as an accessory, but as a powerful extension of identity, emotion, and artistic vision. The collaboration comes to life in a dreamlike campaign, tenderly captured by photography duo Narènte on the rugged shores of Sardinia.

MOREL »Virgule«

models : VIKA & MICOL at LA REPRESENTS

o r

i e t P e L n n y

MOREL & CONSTANCE GUISSET

Hi Constance, take us back to the beginning of your collaboration with MOREL. How did it come about – and what was the initial spark?

The initial spark came from MOREL! MOREL already has a long history of special collaborations with designers and architects. They approached me to be the next one. I was very excited and thankful. This is the first time I’ve been lucky enough to design eyewear. It’s very important to me, as I’ve been wearing glasses for as long as I can remember. I really think I wouldn’t be the same person without them.

Your résumé is just as impressive as it is unusual. Please summarize it for our readers?

I think you could say I’m a very curious person. So, I studied many things. First, I went to business school, where I did a gap year in Japan. Then I realized I wanted to be closer to culture and art, so I studied cultural institution management.

After getting my diploma, I worked in an art gallery – and then I understood: I didn’t want to work with artists, I wanted to be one. But I’m also very analytical and technical. Design seemed to fit all these cravings at once.

What made it instantly clear to you that designing eyewear was something you wanted to pursue?

As a glasses wearer myself, I understand that glasses are a defining feature for a person – like eye color or the shape of a nose. They are fully part of our identity. At least, of mine. I got my first glasses when I was 2½ years old. My mother told me it was as if I was seeing the world for the first time. So this is a very important subject for me, and I was very honored to take part in such a challenge.

Were there any particular creative liberties you enjoyed during the design process for this collection? I enjoyed everything. The team at MOREL is incredible – open to creativity, always finding technical solutions, with

unmatched know-how and expertise. Discovering all the technical possibilities was amazing. In fact, it was the potential for color gradients in acetate that inspired much of the collection.

How did you approach the design process for this specific MOREL collection? Do you remember the moment of creative ignition?

After discovering the technical possibilities, I began to draw. It’s very difficult to imagine eyewear out of the blue, as it’s such a strong feature on a face. So we developed a homemade technique: we printed pictures of everyone working in the studio, and I began to draw on them. It was the right medium – and once I started, the ideas just flowed.

That’s a thoughtful approach. What would you say is the overarching theme of the collection? Are there any recurring motifs or design principles that tie the line together?

The line is really the key word here. I was inspired by calligraphy, where every

stroke carries meaning. I wanted to do the same. You don’t add another defining line to your face unless it’s truly necessary. So I worked on the line itself – on subtle variations in thickness that transform a two-dimensional object into a sculpture. In this collection, all the frames are united by a continuous line that delicately highlights the gaze.

There’s a distinct feminine strength in your work. How do you translate that essence into form, material, and silhouette?

That’s an interesting comment, because I wouldn’t say my design has a gender. But in this case, the collection was made for women. If I were to design a men’s collection, I think you’d find the same line – but interpreted with different shapes.

I’m always very interested in soft ways of evolving a single design principle. Color plays a key role — as is often the case with MOREL. Which shades define the mood of your work?

Yes, that’s something MOREL and I really

MOREL »Esperluette«

share! I work a lot with gradients in all my projects – in product design as well as interior architecture. It was fascinating to apply this expertise to a new type of object, and to explore color in a different way again.

Are there any distinctive design elements or codes that give this collection its own visual voice—especially in contrast to other MOREL lines?

I think the continuous line is a very distinctive element. Gradients also appear in other MOREL collections, but I think we used them in a new way. You’ll find them only on the lower part of the frame. The upper part is a plain color. It was really interesting to combine these two effects. Let’s talk about the technical side. Are there any functional innovations or signature features?

My favorite model is the »Virgule Bold«. It’s like a pop version of the »Virgule«. In terms of shades, I have a strong affection for the red gradient, as I was well known for my red glasses when I was a kid. Looking back, what aspect of this collaboration brought you the most joy?

Working with the amazing MOREL team. This project was only possible because of their enthusiasm, vision, and expertise. It was a real pleasure. Also, I have to admit – trying on all the frames myself was a very fun moment!

And finally, when can we expect to see the next collection bearing your creative signature? Are there any plans or dreams you are working on?

Once again, the continuous line – with a smoothed edge along the entire length of the frame. I know that’s quite unusual, but this suppleness is a very distinctive part of my design. I was really happy we were able to keep it.

Do you have any personal favorites? Which three designs stand out to you, and why?

I’m working on lots of different things at the moment. It’s always nice to discover new areas. For example, the new public area of the Théâtre des Champs-Elysées in Paris is opening at the same time as the launch of the MOREL collection. The theatre was designed by Auguste Perret in the 1950s and has never been altered since. I feel very lucky to be involved in all these projects.

The new FW25 Collection from lool

Function m ts Finesse ee

In the world of lool, every detail counts – and so does every gram. The brand’s Fall/Winter 2025 collection is a masterclass in the signature fusion of lightness, technical finesse, and timeless aesthetics that defines this young high-tech label from Etnia Eyewear Culture

With 14 new models, lool once again pushes the boundaries of weight and comfort – some frames tipping the scale at just four grams. This ultra-light construction is made possible through innovative materials like Cromalyt®, a partially bio-based polymer blend derived from Rilsan, and 11R51 stainless steel, known for its flexibility and resilience.

The real game-changer: five of the ten Cromalyt® models debut the brand’s new Adjustable Fit System – a customizable bridge concept designed to adapt seamlessly to diverse nose shapes. A small innovation with big impact, tailored for an increasingly diverse clientele.

The designs? Pure, functional, and meticulously engineered. Inspired by modern architecture, the collection stands out with clean lines, muted color palettes, and a quiet elegance. New this season: a rich Havana tone that adds warmth and a natural touch to lool’s otherwise cool, tech-forward aesthetic.

With names like »Ratio«, »Equil«, »Haptic«, and »Hornet«, these frames could just as easily come from an architecture studio as from the eyewear of the future. Minimalist in form, maximal in function, and almost weightless on the face, lool’s FW25 collection proves once again: sometimes, less really is more.

looleyewear.com

OF

»Mailin«pullover & blazer WINDSOR shorts SOMEDAY

photography : THOMAS SCHMIDT [Hamburg]

styling : JOANA CLARO

hair & make-up : SABINE WICKER at LIGA NORD AGENCY

models : FANNI at MGM MODELS & ALLEN HAYGOOD at KULT MODELS NEUBAU

THE

RID G

NEUBAU »Caleb«turtleneck & pants WINDSOR

POWERFUL EYEWEAR AESTHETICS –CAPTURED IN HAMBURG

Thinking big without being loud – that’s not only a hallmark of Hamburg’s attitude but also the guiding theme of this SPECTR shoot on the Elbe. Photographer Thomas Schmidt and stylist Joana Claro create a story around frames that command attention through presence, not showy features.

These designs rely on strong shapes, clean construction, and understated coolness. Technical finesse meets urban lightness: LOOL and YOU MAWO deliver precise high-tech aesthetics, NEUBAU and KOBERG strip it down to pure minimalism, EINSTOFFEN adds a love for detail. REIZ, MASAO, and SILHOUETTE complete the line-up with sculptural elegance and confident lines.

These frames don’t follow fashion stories – they write their own. Balanced between clarity and character, they thrive on subtle allure, bold forms, and an aesthetic that doesn’t need to be staged – yet is always unmistakably there.

MASAO »13294« -

blazer MOLLY BRACKEN jacket REPLAY

MASAO »13314«dress RICH & ROYAL sneakers ASICS

YOU MAWO »Leda«

jeans jacket SLY010

fur jacket RICH & ROYAL

skirt LILI SIDONIO

mesh tights FALKE

boots KONSTANTIN STARKE

»Diabas«shirt & pants STUDIO SEIDENSTICKER loafers H&M

REIZ »Athene«blazer WINDSOR body GESTUZ overalls MAVI boots KONSTANTIN STARKE

REIZ

KOBERG »KT 6057.7010«vest MCM pullover WINDSOR pants STUDIO SEIDENSTICKER

SILHOUETTE »5586 9040«

EINSTOFFEN »Synchronsprecher«blouse LILI SIDONIO sweatervest MAVI pants GESTUZ

EINSTOFFEN »Synchronsprecher«turtleneck WINDSOR shirt & pants TWOTHIRDS

LOOK »75394«blouse BRAX

photography : ULRICH HARTMANN [Munich]

hair & make up : MELANIE HOPPE

styling : SAMIR ABOU SUEDE

assistant : JAMES CRONE

models : AMELIE K. at SEEDS BERLIN & FELIX R. at SEEDS MÜNCHEN

retouch : ANNA DALEGE

m rs M a att a t e e

LOOK – NEW NIL COLLECTION

One material. One statement. One vision: NIL – Natural Injection Light.

With its new Fall/Winter 2025 collection, eyewear brand LOOK puts its proprietary high-tech polymer front and center – making a bold case for progress, versatility, and contemporary design. NIL is more than just a material. It’s the foundation of a collection that fully unlocks the potential of material innovation while setting new aesthetic standards.

What makes NIL so unique is its adaptability. It can be shaped with precision, remains ultra-light, and offers exceptional structural integrity. LOOK pushes this potential to the limit – with models that impress through technical mastery and tactile quality alike.

In our Collection Shoot by photographer Ulrich Hartmann, this design philosophy takes the spotlight: NIL in all its facets is the star –at times boldly milled, delicately contoured, or in futuristic dialogue with titanium. The collection includes 15 models across distinct style lines, each addressing different tastes and target groups.

The 4690 series is aimed at men with presence: angular shapes and bold panto or double-bridge silhouettes create a modern take on masculine elegance – merging strength with understatement. This series introduces the patented Look Hook System LHS – a screwless hinge solution. Front and temples merge into a seamless unit via an innovative Xinox component. The result: maximum flexibility, a perfect fit, and a clean, reduced look that distills each frame to its essence.

»4693«denim jacket GANG

shirt 1 FIL NOIR

shirt 2 SEIDENSTICKER

pants STUDIO SEIDENSTICKER

LOOK

»4690«jacket & pants TIGER OF SWEDEN shirt PURE

LOOK »4623«leather jacket ESSENTIEL ANTWERP top NOIR BY HUNKEMÖLLER pants MARELLA

LOOK

For women, the 4621 series offers softer contours, vivid colors, and a refined interplay of NIL and titanium. Comfort, lightness, and sophistication meet a confident aesthetic also thanks to the Look Hook System

The 75390 series, by contrast, relies on premium NIL: voluminously milled with minimalist clarity and a sculptural feel. Perfect for women who want to stand out with style –without being loud.

lookocchiali.it

LOOK

»75396« -

-

leather jacket J’AI MAL Á LA TÉTE

»4622«

blazer & pants MAX & CO. X PIETRO TERZINI sneakers SKECHERS

SMART GLASSES:

EVEN REALITIES

DANISH EYEWEAR DESIGN:

ØRGREEN

BRITISH EYEWEAR DESIGN:

CUTLER AND GROSS

PURIST EYEWEAR DESIGN:

LOOL

FASHION-FORWARD EYEWEAR:

KALEOS

SALT.

r S ci l p T e e a n d Fall/ Winter 2025

TECH MEETS TOUCH

What happens when fashion and technology stop being opposites and start feeding off each other creatively? What the present has long demanded becomes the guiding principle of our big FALL/WINTER 2025 TREND SPECIAL: we stage the latest eyewear trends in dialogue with a digitally connected aesthetic. This special was created as a co-production between Düsseldorf-based still life photographer Raphael Schmitz and our Cologne Creative Unit for people photography. The two worlds – still and people – are deeply intertwined, conceptually and visually: cables, tapes, and smart devices like smartphones and tablets don’t just add graphic accents; they become symbolic connectors between the analog body and a digital environment.

In still life, glasses appear as elegant interface accessories – tools for a smart generation. The people story takes this vocabulary further, adding posture, presence, emotion. The result is a look that blends fashion, function, and digital reality into a high-tension interplay.

For this, we curated a sharp selection of brands that bring their own distinct perspectives on design, technology, and culture – from French heritage design at LAFONT to intelligently connected smart glasses by EVEN REALITIES. Also in the line-up: highlights from CUTLER AND GROSS, EYEVAN, KALEOS, LOOL, MASUNAGA, ØRGREEN, REIZ, PRESS EYEWEAR, SALT. and TALLA

Welcome to a visual homage to the fusion of aesthetics and function – and to the emotional intelligence of great design.

still photography : RAPHAEL SCHMITZ [Dusseldorf] people photography : STEFAN DONGUS [Cologne] models : PAUL DOBBERSTEIN & SHUHAN YAN at IZAIO MANAGEMENT

hair & make-up : LAURA-ANN OLLAND at 21AGENCY

styling : CARO ROSS & LINDA KRIEG

JAPANESE EYEWEAR DESIGN

EYEVAN

REFINED VISION

EYEVAN stands for the perfect synthesis of Japanese craftsmanship and understated aesthetics. Since its founding in the 1970s, the label has pursued one goal: to design eyewear that fits like a tailored accessory into any look. For Fall/Winter 2025, EYEVAN continues this philosophy with the finest Japanese titanium, ultra-light acetate, and handfinished details. EYEVAN 7285 is EYEVAN’s independent high-end line. It‘s inspired by archival designs and crafted with Japanese precision, it blends timeless aesthetics with attention to detail – all meticulously crafted in Sabae, Japan.

EYEYVAN 7285 »369E«

A characterful, classically inspired panto frame with strong vintage attitude and finely engraved temples – perfectly formed and confidently so.shirt EVEN&ODD

EYEYVAN »Zen E«

A low-sitting, avant-garde silhouette with a wide keyhole bridge and ultra-fine frame profile – for urban looks with presence.

EYEYVAN 7285 »1013«

Adaptation of a German eyewear design from the 1990s in a teardrop-square format. Minimalism with refined technical features.

EYEYVAN »Grain«

The rimless masterpiece in a rectangular design is a tribute to 1990s hip hop artists. Titanium temples and bridge ensure lasting quality.

Rectangular design with black accents and lacquered edges –distinctive yet never loud.

CUTLER AND GROSS »Draycott 1426«

A round sunglass model featuring fine oyster-pin detailing and Zeiss lenses – a quiet ode to the art of understatement.

The panto-inspired frame appears in Gold/Silver –elegant, minimalist, with the brand’s signature wire construction.

»Lennox 1428«

»Lansdowne 1431«

CUTLER AND GROSS »Cranley 1425«

The aviator with a gold-black finish showcasing titanium perfection – classic British, thoroughly contemporary.

vest HACKETT

BRITISH EYEWEAR DESIGN

CUTLER AND GROSS

PRECISION MEETS POISE

With the new Knightsbridge Green Collection, CUTLER AND GROSS redefines British eyewear design – a subtle liaison of Japanese craftsmanship and Western formality. Produced in Sabae, the titanium frames combine artistic restraint with uncompromising precision, echoing the aesthetics of Kintsugi and bespoke tailoring in every detail. The result: delicate masterpieces in aviator, panto, oval, and square silhouettes – strong in expression, reduced in gesture, unmistakably British in design.

SOPHISTICATED TITANIUM EYEWEAR

PRESS EYE WEAR

UNIQUELY VOLUMINOUS TITANIUM FRAMES

Minimalist, progressive, and defined by a sporty elegance – PRESS EYEWEAR’s Streamline collection merges classic silhouettes with innovative titanium technology. Dedicated to the concept of “Design in Motion”, the brand develops frames that are light, flexible, yet incredibly expressive.

Shaped by aerodynamic lines, flowing proportions, and refined surface treatments, every frame in the Streamline series is a statement of dynamic design – reduced in look, precise in execution: unique, voluminous titanium constructions.

PRESS EYEWEAR »Cobra«

A round, sweeping front with a dynamic profile – inspired by speed, made for urban agility.

dress ANN SUMMERS cycling shorts ZARA

PRESS EYEWEAR

»Speedster«

A feminine rectangular shape meets technical finesse –the perfect fusion of comfort and character.

An elegant cat-eye adaptation with fine contours – classic, but never ordinary.

A sharply contoured cat-eye design with a focus on aerodynamic presence –subtle, strong, and stylish.

»Bel Air«

»Barracuda«

MASUNAGA

MASUNAGA since 1905

»Ludlow«

A new take on rimless –with a double bridge and screw details highlighted in color.

A bold shape with striking titanium cladding and finely milled lines – precision meets presence.

MASUNAGA since 1905

»GMS-202T2«

A classic round metal frame with a perfectly balanced line –minimalist yet full of character.

A multi-layered polygon design with floral engravings –eyewear as architectural jewelry.suit DRESSLER

PURE CRAFTSMANSHIP

MASU NAGA

ENGINEERED LIGHTNESS IN TITANIUM

Since 1905, MASUNAGA has stood for uncompromising craftsmanship made in Japan. The Fall/Winter 2025 collection fuses traditional manufacturing with precise modernity – from delicate round frames to complex constructions featuring artfully integrated design details. MASUNAGA | K ≡, the line aimed at the highest design ambitions, reinterprets classic shapes with subtle ornamentation, refined bridge constructions, and extraordinary surface finishes. MASUNAGA since 1905 represents the pure essence of Japanese precision: reduced, balanced, timeless.

LAFONT »Ramatuelle«

Oversized statement piece in Riviera style –metallic rivets and gradient lenses between beach flair and Parisian chic.top URBAN CLASSICS

FRENCH HERITAGE

LAFONT

PARISIAN CHIC –SINCE 1923

For over a century, LAFONT has stood for an eyewear culture that blends French craftsmanship with fashionable esprit. Paris here is not just origin, but attitude: clean silhouettes, fine materials, and an unmistakable sense for color. The current selection combines new collections with a freshly reinterpreted icon –four models, each in its own way embodying the house’s DNA.

LAFONT

»Raffinée«

Architectural lines and subtle transparency –light tortoise acetate meets deep black, accented by delicate cut-outs.

»Radicale«

Sculptural presence with a distinctive contour – a model for personalities who confidently set accent.

»Philomène«

Timeless round shape in subtly textured acetate –literary elegance with a gentle aura.

ØRGREEN

QUANTUM HIGH »Honeycomb«

Soft hexagonal shape with a matte finish –relaxed geometry meets technical finesse.

ACETATE CUT »Zus«

Panto adaptation in bold acetate with colorcoordinated end tips.

ACETATE CUT »Purista«

Subtle oversized design with a delicate acetate front – lightweight and full of architectural tension.

DANISH EYEWEAR DESIGN

ØRGREEN

ARCHITECTURAL FRAMES. SCANDINAVIAN SOUL.

ØRGREEN embodies pure Danish design –minimalist, well thought-out and technically brilliant. For Autumn/Winter 2025, the label is showcasing two sides of its design philosophy: the new ACETATE CUT capsule collection with its raw elegance inspired by brutalist architecture, and the QUANTUM HIGH series with flat titanium temples – an evolutionary step towards expressiveness and material depth. Both lines stand for uncompromising lightness, perfect fit and subtle sophistication – Scandinavian design at its best.

ØRGREEN QUANTUM HIGH »Megahertz«

Featherlight polyamide construction with flat titanium temples that harmonize beautifully with the matte surface of the aviator frame.

shirt KAOTIKO

TIMELESS QUALITY

SALT.

CALIFORNIAN MINDSET. TIMELESS BY DESIGN.

SALT. is an American premium brand blending timeless design with high-quality Japanese craftsmanship – visibly inspired by California’s beaches, mountains, and deserts, shaped by a minimalist, understated chic. Each of the four frames shown is made from 100% Japanese acetate, featuring riveted hinges, precise transitions, and a robustness built to last for generations. SALT. stands for quality, comfort, and style – quiet in expression, lasting in impact.

SALT. »Max«

Classic square acetate frame with a soft vintage touch – Californian ease, authentic and wearable.skirt EDITED

SALT.

»Kiani«

Elegant model with refined lines – a feminine classic in a quiet look.

»Millerton«

Rectangular, modern, and comfortable – clean proportions, a reduced silhouette, ideal for everyday urban style.

»Fran«

Feminine design in transparent acetate –unobtrusive yet distinctive, with exceptional wearing comfort.

EVEN REALITIES

Modern square design in grey or brown – urban, smart, and wearable for business or leisure, with the same smart features and comfortable fit as the »Even G1 A«.

Classic panto shape in understated natural tones – round, timeless, with intelligent heads-up display functionality built into an everyday design.

»G1 B«

»G1A«

EVEN REALITIES

»G1 A«shirt SIKSILK

tank top BERSHKA

QUICKNOTE

NAVIGATE

EVEN AI

DASHOBARD

NOTIFICATION

TELEPROMT

TRANSLATE

TRANSCRIBE

SMART GLASSES EVEN

STYLISH AI –INVISIBLE UTILITY

EVEN REALITIES takes a radically different approach with the G1 series: smart technology that works in everyday life – without drawing attention. Inside slim panto or rectangular frames hides a heads-up display that projects teleprompting, real-time translations, navigation, and short notes directly onto the lens. The minimalist frames combine a matte magnesium finish with hypoallergenic titanium, patent-pending screwless hinges, and a clear focus on discretion – no camera involved. Functions are controlled via a touch bar on the temple or subtle head movements, all synced seamlessly with the app.

The brand redefines what a smart interface can be – not loud tech gimmicks, but a quiet helper for the here and now. The concept: smart enough to assist; discreet enough to stay. Welcome to the future.

PURIST EYEWEAR DESIGN

lool

MINIMAL WEIGHT, MAXIMUM INTENTION

The new Fall/Winter 2025 collection from lool shows just how effortlessly lightness and character can come together. Crafted from the exclusive material Cromalyt® – a Rilsan-based, partially bio-sourced composite – every frame in the line weighs in at a featherlight 4 grams. The design language is radically stripped back: clean silhouettes, functional details, and a finely curated color palette. Each model conveys calm precision and a clear attitude, deliberately steering away from visual overload.

lool »Anther«

A geometrically reduced silhouette with seamless transitions – subtle and ultra-light.

denim dress EDITED

Technically inspired panto design with architectural precision – ideal for those who like to wear structure.

lool

»Dubhe.A«

Featuring an innovative Adjustable Fit System –flexible nose pads ensure a perfect fit and maximum comfort.

Distinctive yet never loud –a square design statement for purism with personality.

»Hangar«

»Augite«

Modern, three-dimensional panto shape with balanced proportions – a model of Italian nobility and modern discipline.

Flowing lines meet a structured rectangular design – wearable clarity with cultivated depth.

A monobridge interpretation of an aviator classic from the Rome collection – fine engravings and masculine composure in perfection.

TALLA

»Flusso«

»Aventino 2«

»Velo«

TALLA »Scuro«

A striking shape with a sculptural bridge and harmonious color palette –calm in expression, confident in detail.

shirt UNIQLO

GENTLEMEN’S EYEWEAR

MASCULINE STRENGTH –ROMAN ELEGANCE

TALLA celebrates a masculine design language that merges classic inspiration with contemporary ease. The Renaissance campaign pays homage to the cultural heritage of Rome – architectural, artistic, and defined by proportion. Each model is a quiet nod to frescoes, columns, and timeless balance –reinterpreted through modern lines, subtle engravings, and premium materials. For men who don’t display elegance – they live it.

KALEOS »Porter«

A highly modern, feminine aviator style that embodies urban, up-to-date presence through clean lines.

FASHIONFORWARD EYEWEAR

KALEOS

BALANCED BOLDNESS

KALEOS, founded in 2013 in Barcelona, has become one of the most exciting voices in the Spanish eyewear scene. The brand merges contemporary luxury design with refined craftsmanship – every model takes months to develop, a complex construction hand-made from proprietary acetate and exclusive lens colors, all conceived by the creative studio led by Claudia Brotons. KALEOS is known for bold silhouettes, clean lines, and an uncompromising aesthetic that is both fashionforward and eminently wearable.

The Fall/Winter 2025 collection continues this philosophy with stylistically diverse designs: from striking browline shapes to soft rectangular styles and subtle acetate detailing – all defined by architectural sharpness and a sculptural approach to frame design.

cycling shorts ZARA socks ADIDAS

Understated oversized frame with a fine profile in elegant tortoise or black – luxuriously crafted with a restrained attitude.

Super-cool aviator with a transparent frame, harmonious proportions, and a subtle volume strategy – dynamic and unmistakably bold.

A browline-inspired silhouette in premium acetate – a frame balancing retro refinement and contemporary minimalism.

KALEOS »Alcala«

»Lomax«

»Woodrow«

REIZ

STRUCTURE

»Perlit«

A striking shape with an architectural edge –angular, uncompromising, focused on essentials.

MONUMENT

»Athene«

Monumental design with feminine strength –harmonious, balanced, yet full of power.

STRUCTURE

»Diabas«

A broad front and a defined frame – a model that radiates visual stability without losing elegance.

SCULPTURAL EYEWEAR DESIGN

REIZ

MADE WITH CHARACTER

REIZ GERMANY stands for clean lines, precise proportions, and sustainable production rooted in regional craftsmanship. Each model is a piece of lived design expertise –reduced in form, expressive in color, crafted from high-quality acetate. The STRUCTURE and MONUMENT collections embody two sides of the same mindset: radical reduction meets sculptural presence.

REIZ

MONUMENT »Herakles«

A bold men’s frame with a solid, forceful silhouette – made for faces with attitude.

shirt STYLIST’S OWN

FAVR webdesign for opticians

The difference? An online booking tool. Many opticians invest in beautiful websites but forget the crucial step: making it easy to book an appointment. Today’s customers don’t want to call — they want to click and book instantly.

At FAVR, we create websites with an integrated booking tool — right on the page, no redirection. Quick and easy in just a few steps. Syncs seamlessly with Google Calendar or Apple iCal. Your website doesn’t need

ETNIA BARCELONA CHROMA FW 2025

ETNIA BARCELONA elevates the emotional dimension of design with every new release. When the Barcelona-based independent unveils a collection, it’s never just about frames – it’s about attitude, about emotion. And this time, it’s about color as a pure expression of personality. With the Chroma FW25 collection, the brand presents an expressive vision for Fall/Winter 2025 – a kaleidoscope of form, material, and finish.

ETNIA BARCELONA

»N°23«

»N°21«

»N°27«

GEOMETRY MEETS EMOTION

Chroma FW25 makes a bold, uncompromising statement – visually, tactilely, conceptually. Geometric silhouettes define the collection: angular, sculptural, deliberately striking. Yet ETNIA BARCELONA remains true to its creative essence, approaching eyewear not just as an accessory, but as an artistic medium. High-end acetates are paired with extraordinary textures – from marble-like to stoneinspired – giving the collection an almost architectural presence.

COLOR AS EXPERIENCE

What sets Chroma FW25 apart is how color is not simply applied, but staged. The palette spans rich, warm tones to sensuous Havana contrasts – every model feels like a three-dimensional painting. The hues are deliberate, meaningful, expressing a belief that color doesn’t just adorn, it transforms.

LIMITED WORKS OF ART

The collection introduces five new optical designs, each individually numbered – a subtle but deliberate nod to craftsmanship and exclusivity. Wearing one of these pieces is more than a style statement; it’s a mark of discernment, individuality, and a shared creative vision.

A TRIBUTE TO AUTHENTICITY

With Chroma FW25, ETNIA BARCELONA pays homage to the power of color and the personality of its wearer. This collection is an invitation to those who see eyewear not as a function, but as part of their visual identity – bold, creative, and unapologetically themselves.

www.etniabarcelona.com

JANUARY 31 - FEBRUARY 1-2 - 2026

ETNIA BARCELONA

»Sylys«jacket ZARA top BERSHKA

photography : YULIA PLAKHOTNIKOVA [Barcelona]

styling : DAVOR JELUSIC

hair & make-up : ARI TORRENTS

models : ROSA at TRAFFICMODELS & JULIA at ONEMANAGEMENTSPAIN

A ERN

CIT D P A AY Y TT

ETNIA BARCELONA

»Navas« -

MANGO

FEARLESS EYEWEAR WITH FULL-ON BARCELONA VIBE

Barcelona isn’t a city that holds back. Here, architecture shouts, color dances, and patterns are worn like uniforms – it’s where fashion lovers and fashion makers feel equally at home. For us, this Mediterranean city is time and again the perfect backdrop for a SPECTR shoot –especially when the selected optical and sun frames appear just as bold and self-assured as the city itself.

“A Pattern City Day” was produced – in true SPECTR Barcelona tradition – by stylist Davor Jelusic. His refined fashion instinct, paired with a “don’t worry, I’ve got this” attitude, makes him our go-to choice for productions in the Catalan sphere. Once again, he teamed up with photographer Yulia Plakhotnikova, whose sharp eye turns urban backdrops into vivid fashion panoramas.

The brand portfolio curated for this shoot is in top form: BLACKFIN, INVU, ITALIA INDEPENDENT, J.F. REY, KADOR and MOREL deliver expressive, unapologetically bold designs. And few frames likely felt more at home – thanks to both fashion fluency and local pride – than those from ETNIA BARCELONA and KALEOS

BLACKFIN »Islay«shirt MANGO

BLACKFIN »Bayshore«top BERSHKA

KADOR »Big Mask«

KADOR

»Big 1 Light« -

dress GAMBETTA belt VINTAGE

J.F. REY »Bianca«dress MANGO

INVU »IB42512C«

top ZARA scarf MANGO

ITALIA INDEPENDENT

»Coccola« -

jumpsuit BERSHKA belt VINTAGE

Back to the Ess nc

EINSTOFFEN’S ESSENTIALSCOLLECTION

In just a few years, Swiss label EINSTOFFEN has grown from insider tip to established force in the independent scene. With a blend of understated cool, thoughtful design, and smart pricing, the brand has built a loyal and growing fanbase – and won over opticians across the board. For Fall/Winter 2025, the new Essentials collection pairs Swiss design with premium Japanese materials. Co-founder Ramon Studer shared what he loves most about the models featured in our shoot.

With the new Essentials collection, EINSTOFFEN continues what already impressed last fall: high-quality titanium frames with a clear, everyday-ready design language. Originally conceived as an entry-level line, Essentials has long since evolved into a smart style choice for wearers who value both function and aesthetics. The 14 new models combine minimalist design with Japanese titanium and wellbalanced colorways. Matte gold, silver, gunmetal, and champagne meet subtle greens and finely tuned shades. This is a collection stripped down to the essentials—without losing its sense of refinement. Loud trends? Not here. Instead: understatement with intention.

“If Mr. Bond wore glasses today, it would be these – angular aviator shape, gold frame, tinted lenses: pure cinematic energy.”

EINSTOFFEN #6814 »Schauspieler«

“With its double bridge and slender panto shape, this model brings ’70s cool into the now – retro, without feeling dated.”

#6810 »Drehbuchautor«

EINSTOFFEN

#6831 »Tontechniker«

“Black like espresso – clear, strong, and with a touch of elegance that reveals itself on second glance. My secret favorite.”

#6841 »Perfektionistin«

Like rosé in crystal glass: soft tones and a faceted form that’s both refined and playful. For me, the surprise of the new collection.

#6845 »Lyriker«

“Cool as morning light: a translucent acetate ring in soft smoke grey gently frames the classic shape – clear, calm, and quietly deep.”

The new line explicitly targets first-time buyers as well, offering strong design quality at a highly attractive price point – surprisingly accessible for an independent brand, and just as surprising as the stylistic level of the collection itself.

The Essentials models aren’t loud, but they’re present. Not trendy in a fleeting sense, but modern – in the best sense of the word: calm, wearable, and subtly considered.

With an added pop of color for the existing Sopraterra series, but a clear focus on Essentials, EINSTOFFEN shows that restraint can be a design decision – and sometimes, a very convincing one. einstoffen.com

the Swiss DNA

EINSTOFFEN #6848 »Virtuosin«

Timeless with a twist: The angular silhouette meets delicate Japanese beta titanium. Clean, sharp, deliberate.

#6807 »Dramaturgist«

“Classic round, but far from ordinary –warm rose gold meets cool precision, making this frame a quiet standout.”

#6834 »Costumier«

“Unconventional with charming defiance – this bold, rounded geometry is for those who don’t hide their edges, but highlight them.”

i n ss Reimagined L e t gh

LITHE ß-TITANIUM EYEWEAR

With LITHE, VISIBILIA takes the concept of lightness to an entirely new level. Under the creative direction of Viktor Kammerer, the collection unfolds as a fusion of delicate minimalism, technical ingenuity, and sustainable materials. The name “LITHE” – derived from the old English word for supple and flexible – says it all. More than just a collection, LITHE is an attitude. An invitation to embrace reduction without sacrificing variety. A balance of smart engineering, refined materials, and conscious design for an urban audience that refuses to compromise on lightness, comfort, or elegance. In our studio, we had the chance to capture selected models from different series.

Two series that speak the language of the future with Japanese ß-titanium and bio-acetate. The innovative “The Ring” mounting system, combined with acetate or titanium rings, reinvents the glazing process for opticians – no more grooving, no compromises. Instead, a simple yet brilliant solution that combines the look of acetate with the stability of titanium. A seamless dialogue for those who love design and expect performance. LITHE

16067 & 16065 –WHERE TECHNOLOGY MEETS SUSTAINABILITY

16063 & 16059 –REDUCTION TO THE ESSENTIALS

The new rimless styles from LITHE are almost weightless – and therein lies their strength. Here too, ß-titanium meets bio-acetate, this time in an even more restrained execution. Classic plug-in technology ensures a clean, understated mounting – minimal yet effective. Four new models, each available in two colorways, speak to customers who celebrate understatement down to the finest detail. LITHE – creativity never stops.

LITHE »16063«

»16059«

Few brands champion understatement as consistently as LUNOR – and few express quality so quietly yet decisively. In the current SPECTR, we turn our attention to two series from the premium maker in Germany’s Black Forest. An editorial first: our five-page cover feature spotlights the striking new additions to the A14 collection. Presented alongside them on the following pages: selected models from the A5 collection – serving as a stylistic counterweight and harmonious contrast.

LUNOR »A14 Mod. 706«

LUNOR WITH NEW STYLES IN THE A14 AND A5 SERIES

photography : STEFAN DONGUS [Cologne]

hair & make-up : TABEA TANTAN at 21 AGENCY

styling : LINDA KRIEG & CARO ROSS

models : WIEBKE MONTGOMERY at TUNE MODELS, JADE KRYM at NO TOYS, JOLANDE at ELENA MODELS

& SHUHAN YAN at IZAIO MANAGEMENT

LUNOR

»A14 Mod. 700«swimsuit NEXT

LUNOR A14

The A14 line represents archetypal eyewear design in its purest form. Its silhouettes appear bold, almost architectural – with a crisp edge. Assertive, yet never overpowering. These frames unite handcrafted precision with a subtle feel for visual impact. Especially the models »703« and »704« show how timeless classics can blend with a touch of refined nerdiness. Distinctive yet approachable – eyewear that doesn’t demand attention but is simply there.

dress EDITED

»A14 Mod. 703«

LUNOR A5

The A5 collection sets a tribute to minimalist design in contrast to A14. Filigree, mostly round silhouettes and panto shapes recall the origins of modern eyewear aesthetics. Subtle color tones and uncompromising craftsmanship lend the collection an intellectual nuance. Each frame is made with the highest precision and a sharp sense of proportion. All shapes are inherently delicate – and impress with their outstanding wearability.

LUNOR

»A5 Mod. 605«

LUNOR

»A5 Mod. 215«

»A5 Mod. 234«jacket AMERICAN VINTAGE

LUNOR

Two collections, two attitudes – yet the same language: quality, craftsmanship, restraint. With A14 and A5, LUNOR once again proves that true beauty lies in the detail. And that great design – as seen in A5 – can speak softly, yet also make itself heard, as the A14 models featured on our cover demonstrate.

In our shoot, the frames enter into dialogue with light and structure. Our protagonists give the purist design a stage – guiding the viewer’s gaze exactly where it belongs: to the essential. Precisely what LUNOR has mastered for decades.

top SOMEDAY

»A5 Mod. 215«

swimsuit BOGNER FIRE + ICE coat EDITED

LUNOR

»A5 Mod. 603«

LUNOR

»A5 Mod. 234«shirt OH APRIL

LUNOR

»A5 Mod. 605«overalls AMERICAN VINTAGE bra UNDERSTATEMENT

ZURICH COLLECTION

DESIGNED AND ENGINEERED IN SWITZER

LAND

THE RISE OF A NEW DIMENSION.

GÖTTI & KALEOS –

MEETS STATEMENT DESIGN

For our Editor’s Choice for her, we spotlight the multifaceted elegance of modern femininity with two standout frames: a clean design highlight from Swiss brand GÖTTI and an expressive pair of sunglasses from Spanish fashion label KALEOS – two brands with different DNAs, yet united by a shared sense of style at the highest level.

The key pieces are presented by Shuhan, whose strong contemporary presence lends both frames a unique depth – a visual interplay of precision and personality.

S m n i c s ta t t e e e e P

for her

photography : STEFAN DONGUS [Cologne]

model : SHUHAN at IZAIO MANAGEMENT

hair & make-up : LAURA-ANN OLLAND at 21AGENCY

styling : CARO ROSS & LINDA KRIEG

KALEOS »Estrich«

jacket EDITED

The »Estrich« is an architectural statement: angular, powerful, and uncompromisingly modern. Crafted from premium Mazzucchelli acetate, a sculptural front meets wide, tapered temples – creating a bold silhouette with a perfect fit. Available in five colors with base-2 lenses offering 100% UV protection, either gradient or photochromic. Integrated nose pads and flawless hand-finishing – pure KALEOS aesthetics.

»Melu«two-piece suit JOSEPH

With the »Melu«, GÖTTI brings back a touch of 70s spirit – loud, laid-back, and elegant. The expressive shape with its slightly ascending lines and soft curves highlights a confident silhouette, while the translucent acetate reveals a refined dotted pattern. A new, powerful bridge and characteristically polished temple tips provide a harmonious finish with instant recognition value.

GÖTTI

photography, styling & casting : NARÈNTE [LUCIO ARU & FRANCO ERRE] hair & make-up : DANIELA DESSÌ models : MOU & FILIPPO L. at LA REPRESENTS

Y ONS C EW P

CHARGED AESTHETICS

–

2025 TOP SUNGLASSES CAPTURED ON SARDINIA’S EDGE

Vast expanses, desaturated backgrounds –and in between, fine lines of steel cutting through the landscape like graphic sketches. For this sunglasses shoot, the creative duo Narènte has created a stage that is both minimal and charged – a silent place full of tension.

Narènte – based and working in Sardinia – describe their visual language as “a visual language molded by indestructible roots, natural frontiers and desire of evolution.”

This blend of archaic presence and urban vision also defines the current production for SPECTR. Amid a monochrome scenery, the sunglasses appear as fashion impulses –clear, contoured, deliberately placed.

Between light and vastness, the 2025 sunglasses designs curated by us unfold their effect as quiet statements that inscribe themselves softly yet firmly into the landscape.

Benvenuti in Sardegna – ANNE ET VALENTIN, BARTON PERREIRA, ECO, ETNIA BARCELONA, MARC O'POLO, MOREL, NEUBAU and REIZ

»Herakles«jacket BEAULARES

shirt TOPMAN

pants ZEGNA

NEUBAU »Caleb«shirt RANDOM IDENTITIES

ET VALENTIN

jacket VINTAGE pants BEAULARES

ANNE

»Serreau«

MOREL »Amorgos 3«shirt COS pants VINTAGE ALLEGRI

MOREL »Naxos 6«shirt VERTICE

MARC O’POLO »506241«

BARTON PERREIRA »Nolan«jacket ZARA

ETNIA BARCELONA »Sagrera«shirt COS

When Precision Meets Performance

TAG HEUER SS2025 HIGHLIGHTS

From the 70s to the present day: Jack Heuer is the namesake for the new collection, Patrick Dempsey has been the new brand ambassador since 2025.

FROM PAST TO PRESENT:

THREE NEW LINES REDEFINE

LUXURY OPTICS

For more than 160 years, TAG HEUER has embodied Swiss watchmaking at its peak –visionary, precise, unapologetically modern. Founded in 1860 by Edouard Heuer, the house still fuses avant-garde engineering with timeless style. And now TAG HEUER moves beyond the wrist. Its Spring/Summer 2025 eyewear collection shows how the DNA of the Swiss chronograph icon translates into pure luxury frames, crafted in partnership with Italian eyewear virtuoso Thélios.

The result? Swiss precision meets Italian hand-craft, distilled into three distinct lines. Each one channels the brand ethos –Designed to Win – in its own way, speaking directly to a design-savvy, performancedriven audience.

TAG HEUER –3 COLLECTIONS

1/3 JACK HEUER –A LEGACY IN FOCUS

Named for the founder’s great-grandson and architect of the TAG HEUER renaissance, this line nods to the brand’s golden era: the 1970s, when Jack Heuer signed Formula 1’s first big sponsorship with Ferrari. Think ultralight titanium pilot shapes, Chromafade gradient lenses, and elegant contours that recall classic cockpit instruments. Bio-based end-tips and a discreetly engraved logo complete the look. Vintage elegance, tuned for today.

2/3 MINI VINGT-SEPT –THE ART OF PRECISION

An ode to engineering – technical, pared back, relentlessly functional. The elliptical steel hinge, an evolution of the iconic 27-degree design, snaps shut with the satisfying thud of a sports-car door. Bio-nylon temples, a flash of red TAG HEUER script, and rimless fronts inject sport DNA, while new SPECTA lenses – an innovation in polarized optics – deliver razor-sharp vision. A technical masterpiece built for life in the fast lane.

3/3 SHIELD PRO –ENGINEERED FOR MOTION

Movement demands gear that keeps pace. Shield Pro targets athletes, adventurers, and design lovers with a need for speed. Its flexible mask silhouette – born from high-velocity sports like biking and running – marries aerodynamics and function. Crafted from sustainable materials, the line offers maximum stability, comfort, and instant recognizability, all wrapped in head-turning style. Performance, from every angle.

A GLOBAL STATEMENT

With SS25, TAG HEUER makes its position clear: today’s luxury eyewear must do more than look good – it must perform. Visually, technically, aesthetically. This collection proves it can. Precise. Progressive. Unmistakably TAG HEUER

The Optician’s Guidance: Learn From The Best

Optiek Bruges Ho et

A Six Generation Legacy in

Eyewear and Optics

Welcome to the latest edition of The Optician’s Guidance | Learn from the Best, our ongoing series spotlighting leading opticians who stand out for their unique sense of style, expert consultation, and inspiring brand experiences. These visionaries transform the traditional optical store into a curated destination for discerning eyewear lovers — both in-store and online.

In this edition, we speak with the team at Hoet Optiek in Bruges — a family-run institution with a remarkable legacy. Since 1945, the boutique has been part of the city’s visual and cultural fabric, and it’s considered one of the pioneers of designer eyewear in Belgium. Now led by the sixth generation, Hoet Optiek combines a sharp eye for design with technical expertise and a strong focus on individuality. In our interview, we explore the store’s evolution from classic optician to internationally recognized design studio — offering bespoke fittings, high-tech materials, and refined details such as engravings and diamond accents.

Hoet

Hoet Optiek has been part of Bruges’ cityscape since 1945, when it was founded by Leon Hoet. What does it mean to you to carry on this sixgeneration family legacy today?

We are extremely proud to continue running our optical store as the sixth generation, and to do so with virtually the same vision as the generations before us. There’s a strong sense of continuity and responsibility, but also a lot of joy in building on what has been passed down to us.

Hoet was among the first opticians in Belgium to introduce exclusive designer eyewear. How has this pioneering mindset shaped the store's evolution and identity over the years?

Thanks to the launch of the Theo collection, designed by my father-in-law Patrick Hoet, the store has developed an even stronger and more distinct identity since 1987. This deliberate and selective approach means our customers are still looking for that unique pair of glasses – a frame they won’t easily find elsewhere.

As “designers of your image” you help clients find eyewear that truly reflects their personality. How do you balance aesthetic advice with technical expertise?

The foundation is always a perfectly fitting and aesthetically pleasing frame. Into that, we integrate the correct lenses with precision, based on our many years of experience. With the support of our lens partner Zeiss, we are able to offer our clients perfect vision in frames that subtly enhance their appearance and personality.

Theo and the Hoet collections are central to your offering. What makes these lines resonate so well with your clients, and how do they reflect your values?

There are very few optical stores worldwide with a six-generation history like ours –especially ones that also offer their own eyewear brands. Although the collections differ greatly in style, it’s clear that they all come from the same ‘hand’. This unique strength makes our range attractive to both national and international clients, who enjoy discovering the story behind the frames and finding the one that suits them best.

You also curate a small, thoughtful selection of independent brands. What qualities must a label have to fit the Hoet Optiek spirit?

In addition to our own collections – Theo, Hoet Couture, Hoet Costume, and Cabrio – we do indeed reserve a small space for a few carefully selected external lines. We discover these brands at international fairs. They must stand out through exceptional quality, distinctive craftsmanship, and strong design. While they shouldn’t resemble our own collections, they still need to fit the DNA of our store. Like our own brands, they must help clients express their individuality.

Hoet Optiek stands out for its instore customization services. Could you tell us more about how you work with clients to create tailor-made frames through Hoet Couture, Hoet Costume, or even Lapima?

Yes, the Hoet Couture and Hoet Costume collections can be fully customized,

whereas Lapima cannot. When a client chooses one of these lines, we can adjust various aspects – the bridge size, lens shape, and temple length – to ensure a frame that fits them perfectly in every way. You even offer engravings and diamond details for those looking to make a truly personal statement. Are requests like these becoming more common?

Every Hoet Costume frame can be personalized with an engraving – whether that’s a name, initials, or a meaningful quote. We also offer gold and diamond accents as optional extras. While these special requests are still quite rare, we do have a few clients who enjoy adding this luxurious, personal touch to make their glasses truly unique.

The boutique at Vlamingstraat 19 feels carefully designed – more like

Lieselotte Hoet and Frederik Ghesquière – owners of Hoet Optiek.

a gallery than a typical optician’s shop. How important is the space itself in shaping the client experience?

We’ve embraced and maintained this concept for several decades now. Clients often tell us they feel a sense of calm when they enter the store. The music, the subtle scent, and especially the limited number of frames on display – both in the window and inside – all contribute to this atmosphere. The minimalism invites curiosity and encourages clients to take their time and truly explore.

Bruges welcomes both locals and international visitors. Do you notice differences in how each group approaches eyewear and design?

There’s not much difference, actually. Many of our local clients know our name and our history, including the story behind

Hoet and Theo. International visitors may not be familiar with that background, but they tend to share the same appreciation for design and detail. We often hear from clients – both local and international –that visiting the store feels like walking into a candy shop, but filled with eyewear instead.

You also have strong traffic on your FAVR microsite and, of course, your own website. How important is digital to you, and how do you approach the channels that you do?

Digital presence is definitely important in our field today. Luckily, we’ve been working with a fellow family-run business for many years that supports us in this area. Our website and FAVR page act as a kind of teaser – they show our collections and give clients a first impression. But the final

step still has to happen in-store, where they can really experience the frames. Looking ahead, what excites you most about the future of Hoet Optiek –whether in terms of new technologies, design partnerships, or how you serve your community?

We’re constantly inspired by the work of the Hoet Design Studio, which continues to explore new production techniques and innovative surface finishes. We believe that well-crafted and beautiful eyewear will always have a place – and we’re excited to continue offering that to our clients. Hopefully, we can keep fulfilling our promise as ”Designers of your image” for many years to come.

hoet-optiek.be

Friends and customers of Hoet Optiek.

LUNOR

»A14 704« -

hat MAYSER

blazer RICH & ROYAL

shirt LUIS TRENKER

LUNOR

»A14 706«hat MAYSER

blazer LUIS TRENKER

turtleneck STUDIO SEIDENSTICKER

LUNOR

»A14 706«suit Luis TRENKER

turtlenkec STUDIO SEIDENSTICKER

ICONS

photography : ULRICH HARTMANN [Munich]

hair & make up : MELANIE HOPPE

styling : SAMIR ABOU SUEDE

assistant : JAMES CRONE

models : CANEL & PIERRE at SEVEN.ONE

retouch : ANNA DALEGE

special thanks to MEISTERSCHULE FÜR MODE MÜNCHEN

TURA

BARTON PERREIRA »Nolan« -

blazer MOLLY BRACKEN

hoodie DSSLR

pullover JUVIA

EFFORTLESS STYLE, PERFECTED BY DESIGN

Some charisma is innate. It needs no staging, no effects – only the right frame to make it visible. In Natural Born Icons, photographer Ulrich Hartmann brings both together: two charismatic faces, Canel Delice and Pierre Lang – both contestants on Germany’s Next Topmodel 2025 – and a line-up of eyewear that embodies style and substance in equal measure.

The visual stage is an urban setting that plays with light and shadow. Here, the models unfold their presence while the eyewear, in muted tones – from grey to havana to black – sets subtle yet striking accents. The shapes are classic: round and panto feel familiar, yet never conventional. Each frame carries a quiet but confident attitude.

The portfolio? Top notch. BARTON PERREIRA, BLACKFIN, CUTLER AND GROSS, GÖTTI, HOFFMANN NATURAL EYEWEAR, MASUNAGA, LOOK, LUNOR and YOU MAWO – all brands that prove you don’t need loudness to be noticed. Natural Born Icons is a statement for authentic beauty – and for how design elevates it to the next level.

LOOK »4692«

LOOK »4624«blazer TIGER OF SWEDEN

GÖTTI »Ronan« -

outfit MARC CAIN

HOFFMANN NATURAL EYEWEAR

»2337 910 L11«cardigan ASPESI jacket & shirt J´AI MAL Á LA TÉTE pants ZARA

MASUNAGA »Clef«

coat OTTOD´AME

blouse KARL LAGERFELD

BLACKFIN »Lopez«suit JUVIA

CUTLER AND GROSS »Lansdowne«

jacket & shirt COMMA,

CUTLER AND GROSS »Lennox«shirt STUDIO SEIDENSTICKER pants ZARA

CUTLER AND GROSS »Lansdowne«