P h i l o s o p h y Ta l k
VII. THE ROAD AHEAD Where you see Barton Perreira in five years and what is your job in getting there? Hopefully, we will continue to evolve the brand in the direction it’s going. We are committed to our retail program and we have other projects currently in the works. My job is to make sure we keep pushing it forward and get the most out of our amazing talent. Speaking of jobs, by what means would you be earning a living if it wasn’t for eyewear? If you start something just to make money, you’re missing the point. It’s all about the journey. No matter what we are doing, if we exec ute on our journey, the results will take care of themselves. These are wise words, thank you for the interview, Bill.
Bill’ s personal Barton Perreir a milestones He really loves them all. But since we forced his hand to decide on four favorites, here are his picks:
Breed Love – “the best aviator frame, ever”
Dalziel – “looks good on everyone”
Dillinger – “simple perfection”
Wexler – “one of the best men’s sunglasses you will ever see”