Moscot
Photos: Raphael Schmitz
Old-fashioned
In today’s high-speed society, in our current age of trend overload and digital revolution, the Moscot brand wants to offer an alternative approach marked by contemplation, purist designs and clean structures. These traditional values are also reflected in Moscot’s current sunglasses collection: True to the company’s mission statement, the new line is a testament to eyewear craftsmanship passed on from generation to generation. Initially, the brand was born in 1915 when an Eastern European immigrant by the name of Hyman Moscot founded a store under the family name in New
York City. Actually, ‘store’ might be a euphemism, since Moscot sold glasses straight from a hand cart on the streets of the Lower East Side for the first few years. Ninety years and four generations later, brothers Kenny and Dr. Harvey Moscot are carrying on the family’s optical tradition with a sense of preserving Moscot’s proud heritage. Committed to maintaining the original quality from the early days, the Moscot brothers are using only lenses in ‘true old school colors’ reminiscent of 1940s eyewear styles. The resulting look is classic and timeless, as shown in ‘his and hers’ versions by our models Avram and Ezra. 208