CO L L E C T I O N SH O OT
THE VISIT
RAY-BAN 2016 – ROUND / FRESH / OPTICAL For an eyewear label that needs no further introduction, look no further than Ray-Ban. The iconic sunglasses label enjoys a worldwide following with its unique heritage of classic styles. But then again, few people know there’s far more to Ray-Ban than just shades. While the popularity of sunglasses styles such as the Aviator, Wayfarer etc. may outshine the label’s high-end offering in the prescription segment, more and more customers are picking up the label’s RX-frames. And they’re on to something: For the 2016 collection, Ray-Ban is setting a new style in prescription eyewear with rounded lenses, as captured in this Collection Shoot by stylist Andrea Kadler and photographer Alex Otto in the comforts of his Berlin apartment. Young, urban, stylish – and RX. We like.
»R B7073 - 558 8 « ja c k e t A .O.CMS, sh i r t HUGO BOSS, n e c k l a c e CHIEF OF NOTHING, j e a n s ZAR A
photos ALEX OT TO s t ylin g & p roduc t ion ANDREA KADLER h air & m ake -up JEREMY RINALDI mod els JONATHAN a t VIVA MODELS, MICHAEL a t VIVA MODELS, ZAOE a t SEEDS MODELS & ALICE a t MIRR/RS MODELS