A G R O F O R E S T R Y
C H A R L E S M A S S Y
Keen to hit ESG targets and make a tangible difference, many big name corporations – and individuals – are behind other tree planting and reforestation programs. Australian dairy and grocery producer, Bega Group, has been encouraging dairy farmers to move to sustainable practices, including funding tree planting on farms, since 2014. At last year’s COP27, food giant Nestlé announced that, as a part of a global program, it will plant 10 million trees in Australia by 2025.
Charles Massy, regenerative farming advocate, author and fifth generation farmer has planted over 60,000 trees since the 1980's on his sheep farm outside of Cooma, NSW, transforming it in the process.
D I G E S T A G R I C U LT U R E
C O R P O R AT E I N V E S T M E N T I N T R E E S
Made famous with his groundbreaking 2011 book, Breaking the Sheep’s Back, more recently he published a new book which outlines his now successful regenerative, ecological mission.
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Nestlé entered into a 28-year partnership with tree-planting organisations Greening Australia, One Tree Planted and Canopy, to ensure that the carefully chosen biodiverse mix of native plant species will be maintained and cared for as they grow. At the time of the announcement, Nestlé Oceania CEO Sandra Martinez said: “Our long-term commitment is about more than just planting trees. The reforestation program works to conserve local biodiversity, and advance regenerative food and farming systems – delivering environmental and economic benefits to communities.”
C A L L O F T H E R E E D W A R B L E R : N E W A G R I C U LT U R E – A N E W E A R T H by Charles Massy
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