Willows Prime Lamb Genetics has a Commercial Focus

Jon and Tanya Harpley, owners of Willows Prime Lamb Genetics at Coolac which is situated in the Riverina district of NSW.

The operation includes an 1800 head Terminal and Maternal seed stock enterprise. The high-quality genetics from the seed stock operation are sold to other seedstock suppliers and to their commercial clients across Eastern Australia.

Jon believes, the key to their success has been to have a commercial focus as a point of difference. Clients remark, many other seedstock producers say the same thing but expect their clients to bid up at auction for rams where they feel pressured and rushed and don’t know what they will have to pay.

Jon Harpley says, how we see it is Willows Prime Lamb Genetics, we walk the talk! we supply industry leading genetics at a set price per ram. Clients are provided a large range of rams that they can select from, they can tailor their selection to exactly what they are looking for. Its rubbish that everyone wants the same ram says Jon. For example, Merino breeders may prioritise low birth weight rams. A trade lamb producer may select for early growth and muscle. A branded lamb supplier, through their feed lot system may select heavily for marbling. A client breeding ewes sourcing maternal genetics may focus on fertility and adult weight. Supplying industry leading genetics in a stress-free sale process, we believe is meeting our client’s demands. We supply Maternal composite genetics for breeding prime lamb dams and Terminal genetics for producing prime lambs. We have clients who call our sheep clean faced Dorset’s, we have others who call them White Suffolks, I always joke, so what do you call the lambs and they say just bloody good lambs!