Creativity begins h ere! This document invites you to build the world of Wakers17. It guides you through the tools and techniques we’ve created to express ourselves. We use them to instill our substance, style, and spirit in everything we do. And stir the creativity in those around us too.
Content Section 1 Brand Strategy Brand Purpose Section 2 Brand Personality Brand Essence Our Four Values Key Traits Section 3 Brand World Colour Palette Logos Typography Brand Pattern Section 4 Brand Applications
Section 1
Brand strategy
Brand strategy Our strategy is the foundation for everything that follows. Our strategy motivates and defines every aspect of our identity. It’s how we know what to aim for and how best to achieve it. Anything we make, say, or do is done for this purpose.
Brand strategy Our strategy is the driving force that shapes and guides every facet of our identity. It serves as our North Star, illuminating our goals and the most effective means of attaining them. Each creation, utterance, and action is meticulously crafted with this purpose in mind. In this endeavor, we embark on a proje ct that transcends mere bricks and mortar—a venture that aspires to forge an interconne cte d artistic and cultural community. At its heart lies a haven we fondly refer to as the "Coffe e House." More than just a physical space, it is destined to evolve into a vibrant hub, a sanctuary where creators, thinkers, and environmental enthusiasts unite. Our marketing blueprint finds its roots in these profound concepts, each thread intricately woven into the fabric of our plan. As we delve deeper, the interplay between this triumvirate—creators, thinkers, and environmentalists—becomes the cornerstone of our
Brand Purpose To inspire creative self-expression This is our reason for being. Our purpose captures the impact we make, what excites us, and why the world will be a better place because we’re here.
Brand Purpose Our brand purpose is to transform this Coffee House into a dynamic crucible where ideas are conceived, thoughts are nurture d, and environmental awareness flourishes. By cultivating an environment that fosters the cross-pollination of creativity and intelle ctual dialogue, we intend to transcend the conventional boundaries of a typical cafe. At the core of this transformation lies our strategy, an empowering catalyst driving this evolution. It urges us to push past the ordinary, to re define the possibilities of this space. Our aspiration is to orchestrate a harmonious convergence of ideas and perspectives within these walls. This convergence ripples outward, extending its influence well beyond the physical confines of our establishment. In essence, our strategy serves as our guiding beacon, steering us toward the profound objective of nurturing a community that embraces artistry, intellect, and ecological consciousness. It molds not only our actions but the very reasons behind them. Every stroke of creativity, every spoken word, and every undertaken endeavor is infused with this purpose, propelling us steadily closer to realizing our overarching vision: the Coffee House emerging as a pivotal nexus of connection and inspiration.
Se ction 2
Brand Personality
Brand Personality How we think and who we are! at Wakers Cafe, our essence is forged from a core of confidence and an adventurous spirit. We embody the brand personality of "The Confident Adventurer," which permeates every facet of our identity. We are not just a café; we are a haven for individuals who navigate life with resolute self-assuredness and an unquenchable thirst for exploration.
Brand Personality Our thinking is guided by the principles of fearless engagement and unwavering assurance. Just as The Confident Adventurer archetype dictates, we believe in confronting challenges head-on and embracing the unfamiliar with courage. We encourage curiosity, foster conne ctions, and create an environment where patrons can boldly pursue their passions. Our identity mirrors that of The Confident Adventurer archetype. We are a hub that beckons those who are not content with the ordinary, who yearn to savor the richness of life's experiences. Rooted in this archetype, Wakers Cafe invites individuals to step into the unknown, to forge meaningful conne ctions, and to seize every moment with vitality and determination. In essence, "How We Think and Who We Are" is a dynamic interplay of confidence and adventure. Our identity is a tapestry woven with the threads of self-assuredness and an unyielding desire to explore the uncharte d territories of life. At Wakers Cafe, we celebrate the spirit of The Confident Adventurer, shaping both our thinking and our very being.
Brand Essence How we express ourselves! In support of stirring creativity, our values define how we speak, look, and act. Whatever we’re doing, no matter who we’re with or where we are, if we ke ep these values close we’ll stay true to who we are.
Brand Essence Our Four values Unyielding Confidence
Fearless Exploration
Vibrant Engagement
Enduring lnspiration
Empowering growth through self-assurance.
Embracing the unknown with bold curiosity
Connecting hearts, kindling conversations
Igniting motivation that stands the test of time
Engaglng Refle cting The Confident Adventurer, Wakers Café fosters engagement. It's not just a place to sip coffe e; it's a dynamic arena where pe ople come to connect, converse, and cultivate meaningful relationships.
Curlous The cafe encourages curiosity and a thirst for discovery. It's a space where patrons are encourage d to ask questions, explore new ideas, and expand their horizons in the company of like-minde d adventurers.
Key Traits Assured Wakers Cafe exudes confidence. It radiates a sense of assurance, inviting patrons to be self-assure d, bold, and unabashedly themselves. It's a space where hesitation is replace d with conviction.
Vibrant Just as confident adventurers infuse life with vibrancy, Wakers Cafe radiates energy. Its ambiance is lively, its conversations spirite d, and its offerings imbued with a sense of vitality.
Inspirational Wakers Cafe inspires with its confident aura. It empowers patrons to seize opportunities, take risks, and realize their full potential. It serves as a catalyst for personal and colle ctive growth.
Fearless The cafe embodies fearlessness. It encourages visitors to confront challenges head-on, embrace the unfamiliar, and dive into uncharte d waters. It's a place for those who fearlessly pursue their passions.
Section 3
Brand World
Brand World Our Brand World contains all the visual elements of our identity
Prime Colour Palette HEX #48756b RGB 107 ,117 ,72 CMYK 54 ,9 ,0 ,38 HSL %37 ,%24 ,°167
HEX #009768 RGB 104 ,151 ,0 CMYK 41 ,31 ,0 ,100 HSL %30 ,%100 ,°161
HEX #ff9d00 RGB 0 ,157 ,255 CMYK 0 ,100 ,38 ,0 HSL %50 ,%100 ,°37
HEX #ffb853 RGB 83 ,184 ,255 CMYK 0 ,67 ,28 ,0 HSL %66 ,%100 ,°35
HEX #f6542b RGB 43 ,84 ,246 CMYK 4 ,83 ,66 ,0 HSL %57 ,%92 ,°12
HEX #ef8062 RGB 98 ,128 ,239 CMYK 6 ,59 ,46 ,0 HSL %66 ,%82 ,°13
HEX #967dbb RGB 187 ,125 ,150 CMYK 27 ,0 ,33 ,20 HSL %61 ,%31 ,°264
HEX #bfacd4 RGB 212 ,172 ,191 CMYK 17 ,0 ,19 ,10 HSL %75 ,%32 ,°269
se condary Colour Palette HEX #f7d2bb RGB 187 ,210 ,247 CMYK 3 ,24 ,15 ,0 HSL %85 ,%79 ,°23
HEX #224541 RGB 65 ,69 ,34 CMYK 73 ,6 ,0 ,51 HSL %20 ,%34 ,°173
HEX #353738 RGB 56 ,55 ,53 CMYK 78 ,0 ,2 ,5 HSL %21 ,%3 ,°200
HEX #528189 RGB 137 ,129 ,82 CMYK 46 ,0 ,6 ,40 HSL %43 ,%25 ,°189
Colours Map JUICES FRESH JUICES COCKTAILS ICED COFFEE
COOKIES SWEETS
COFFEE HOT COFEE
CAKES
SALAD
SANDWICHES FOOD
Logos
LOGOTYPE
LOGOMARK
DESCRIPTOR
Logos Lockup
MASTER LOGO - LANDSCAPE
Logos Lockup
MASTER LOGO - PORTRAIT
Logos Lockup
LOGO MARK SOLID
Logos Lockup
LOGO MARK LINES
Typography Blue Cashews By Aluyeah Studio 2021 Categories: Display, Serif Tags: Fashion, Floral, Vintage
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz. Aa. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 For Commercial license : https://aluyeah.com/product/blue-cashews/
Brand Pattern
Morning Windows Our Brand World contains all the visual elements of our identity.
Se ction 4
Brand Applications
SOOON
Thank You If you have any questions around the Wakers Brand Framework, please contact Mohd Nour Shaehn from the Creativology Team. Aug, 2023
m.nour@creativology.me
+962 78 60 46 153