Modern Bowl Mullet Fluid Volume 3
H IRBIZ Year 16 Issue 3
ON THE COVER
68 Modern Bowl Mullet - Andis
REGULARS
ANDIS.COM
contents 10 Editors Letter 18-20 Industry News 76 Hair Shop 78 Dateline Imports
FEATURE
12 Cos Sakkas – 30 Years in Hairdressing 14 10 Minutes with Luke Reynolds By Louise May 32 The Art of Brand Building By Phil Smith 34 Good Vibes Only at Pipsqueek in Saigon 36 Mr. Pin Up 38 Clip Culture 72 To Tap, Smudge or Melt By Kristie Kesic
on the cover
AHIA CREATIVE
24-25 Finalists Announced 26 Hotshots Team Finalists Announced 30 2021 AHIA Creative Winners Come Together 46 2021 Meet the Hot Shots – Eliza Andrews 118-124 HOT SHOTS Team 21 Collection: Fashion Warrior
SALON PROFILE
40 The Cinco Success Formula By Louise May 64 The Blonde Cartel
PROFILE
42 The Importance of Brand Partnership 54 Andis Debuts Barber Themed Murals in Atlanta and Venice Beach
EVENTS
48 2022 L’Oréal Professional Business Forum By Linda Woodhead 50 Everything You Can Expect at Hair Festival 2022 52 BRISASIAN Fashion Festival 2022 By Evie Golding
COLLECTIONS
58 Activate – De Lorenzo Presents AW 2022 Collection
PRODUCT PROFILE
60 Same muk, New Look: The New Faces of muk Haircare 62 Elevate Your Artistry with LUMI10 by Joico
EDUCATION
70 The Changing Face of Education and Training By Anthony Gray 74 Sci Tech Salon: Human vs Robotic Hairdressers By Simone Lee
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BLOGS
24
82 Leadership, Who Do We Choose To Follow And Why By Clive Allwright 84 Add Value To Making A Living, By Living Your Values By Paul Frasca 86 Thrive, Not Survive, As An Employer By Brodie Lee Tsiknaris 88 The Secret – The Rule of Distraction By Gary Latham
MARKETING
92 5 Tips To Social Proof Your Instagram Growth Strategy By Nicole Healy 93 The Digital Reset By Hayley Mears
BUSINESS
98 It’s Time To Let It Go By David Watts 100 Effective Communication In The Recruitment Process By Keira Maloney 102 But I Don’t Have Time By Kym Krey 104 Building A Bridge To Bridge A Gap By Kerrie Di Mattia 105 Changing Your Ideas About Attracting New Clients By Jenni Tarrant 106 10 Mistakes You Don’t Know You’re Making By Chrissy Alger 108 Happy Staff, Happy Life By Tamara Reid 110 Sustainable Business: The Rise of the Conscious Consumer By Nicole Inskip 111 What Role Does Your Landlord Play In Your Runway To A Covid Recovery By Kelly Cunningham 112 EOFY Tax Tips For Hairdressers By Mark Chapman 114 Becoming Bigger Than Your Problems By Angeli Maria Shaw
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barbering runs in our veins.
JOIN OUR COMMUNITY
Linda Woodhead linda@mochagroup.com.au
EDITOR
Louise May louise@mochagroup.com.au
ADVERTISING MANAGER Nina Barbara nina@mochagroup.com.au
ART DIRECTOR
Kellie Woodhead kellie@mochagroup.com.au
ADMINISTRATION
Jess Richmond jess@mochagroup.com.au
CONTRIBUTORS Louise May Linda Woodhead Phil Smith Kristie Kesic Anthony Gray Simone Lee Clive Allwright Paul Frasca Brodie Lee Tsiknaris Gary Latham Nicole Healy Hayley Mears David Watts Keira Maloney Kym Krey Kerrie Di Mattia Jenni Tarrant Chrissy Alger Tamara Reid Nicole Inskip Kelly Cunningham Mark Chapman Angeli Maria Shaw
OFFICE
EDITOR’S LETTER
PUBLISHER
And…… the COUNTDOWN IS ON!! Some of our most exciting Industry events are back this year and are literally weeks away! I hope you have your accommodation booked, your Hair Festival and AHIA tickets organised, and your outfit sorted for the big night at the Creative Awards! There is definitely going to be lots of fun and frivolity taking place over the June long weekend in Sydney! I am absolutely over the moon with everyone being able to connect again finally. It has very much warmed my heart to see people back travelling, interstate and internationally, to see families reuniting, trade shows back up and running, and companies back holding their annual conferences here in Australia and also other international destinations. There’s certainly a lot going on over the next few months… we have had a federal election, we have interest rates increasing and the cost of living going up. Now more than ever it is so important to take good care of your business, with good business practices. Focus on your own salon and what you are doing, not what others are doing.
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au
If I can offer some advice for this time of year, it’s to make sure you make an appointment with your accountant and tax plan before the EOFY, keep your eye on your P&L, carry out a full annual salon health check, on every area of your business, and one of the best ways you can do this, is to enter AHIA Business.
DISTRIBUTION
Now for this issue and what’s inside….
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PUBLISHED BY mocha group
PUBLISHERS OF
HAIRBIZ, BEAUTYBIZ & BARBERSHOP
HAIRBIZ is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. HAIRBIZ does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in HAIRBIZ are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2022 mocha group All rights reserved.
For starters we have our AHIA Creative Finalists! How exciting!! and I would just love to congratulate all of those who entered, it has been amazing how many entered, and the calibre of work has just been phenomenal. Well done to everyone who entered. In the rest of this jam-packed issue, we have some amazing feature articles with Cos Sakkas, Phil Smith, Bel from Pipsqueek in Saigon, Cinco Hair Boutique, and the talented Michael Davids. We spend 10 minutes with Luke Reynolds, and the wonderful UK superstar Sally Brooks interviews our very own Australian and New Zealand Hairdressers of the Year, Dee Parker Attwood, and Danny Pato! We meets Hot Shots winner Eliza Andrews, get great tips, tricks and advice from our business writers, bloggers, marketing, and education experts... and more! So please enjoy this read, it sure is a big one this issue. We have had a huge amount of fun putting it together for you all. I seriously cannot wait to see you all soon! Until then, stay safe and be good.
Lou x
P.S. Australian Hair Industry Business Awards 2022 are open for entry NOW! Head to www.mochagroup.com.au/ahia-business/ Louise May, HAIRBIZ EDITOR
INC L U DE S 3 C O URSE A L A C A R TE D I N N ER & 4 H O UR D RI N K PA C K A G E
MON DAY 1 3 T H JUNE 2 0 2 2 7PM TO 11PM G R A N D B AL L R O O M , I CC, 1 4 DA RLING HA RBO U R, S YDNE Y
O F FI CIAL AFTER PAR T Y S P ON S OR E D B Y C G G IN C O.
HA RD ROCK CAFE
Proudly owned by
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Supported by
COS SAKKAS
Any anniversary is worth celebrating, but when it’s three decades doing what you love, there’s even more reason to pop open the Champagne. Cos Sakkas is celebrating 30 years since he passed his test to become a fully-fledged hairdresser – and what 30 years it has been!
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30 YEARS IN HAIRDRESSING In fact, the past two years have been the craziest of his career so far – for obvious and unusual reasons. “It’s certainly been a rollercoaster, but now we’re back into the swing of things. Our face-to-face education has overtaken everything – everyone is back to working and are looking for education. There is a real thirst for it; to interact, mix with other people and learn something new.” 2022 has certainly started with a bang – the London Academy doors have flung open to UK and international hairdressers, all the courses are fully booked, and people are looking to enter the industry. “You name it, we are educating it. Our creative courses have never been in such demand – in fact hairdressers can’t get enough education! It’s great to see.” It wasn’t long after he started his career that Cos realised the importance of education. “Initially cutting hair didn’t come naturally to me, I failed my first test and was told maybe I had chosen the wrong career! I was all fingers and thumbs when it came to holding scissors, but I was determined to prove them wrong and redid the test. I passed and from then on, I learnt as much as I could and wanted to be the best I could be. Since I started, I’ve been surrounded by amazing people, and I’ve always wanted to give that back to the next generation. As soon as I stepped into the Academy, I knew I wanted to teach. I became a cutting geek and enjoyed creating the perfect elevation, I was obsessed with distribution and cleanness of sections. I think teaching is one of my key skills, it’s important to realise everyone learns in a different way and we have to teach them all in a way that suits them. The world is changing, and we have to keep up with these changes, starting with the way we teach young people today. “As an industry we are nothing without our education. Clients are more educated than ever before about getting the look at home with products and tools – but we are the true experts and the real hair artists. We need to be on top of our game all the time, so they have a reason to come into the
salon to see us – and the pandemic showed us how important we are to people’s lives and wellbeing, it’s more than just a haircut, and we are so much more than just a hairdresser.” As international artistic director and head of education for TONI&GUY, Cos sets the bar for education around the world. So much so, that during the pandemic, he was the driving force behind the success of the TONI&GUY Digital Academy. “The world may have locked down, but as an industry we were closer than ever. It might have kept us apart in real life, but it allowed us to create a new, digital community. Now, we are focused on blended learning, live, face-to-face education supported by a new platform that is there 24/7. There are still people who don’t feel comfortable attending live events and so we need to accommodate them as well.” Today, the Digital Academy has some 300 hair tutorials and an archive of images to inspire. “Exciting people through a screen is very different; there needs to be more interaction, we use multiple camera angles and a chat box, so people really feel involved. It will never replace live education but there is a need for everything right now.” It’s no wonder Cos has been nominated for British Hairdresser of the Year four times – and recently been named International Hairdresser of the Year. His passion is infectious but if it hadn’t been for a giving himself a talking to all those years ago, he wouldn’t be here today. And it would be the next generation who would lose out. Digital academy: www.education.toniandguy.com www.toniandguy.com Instagram: @cossakkas Hair Biz Year 16 Issue 3
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10 MINUTES WITH
LUKE REYNOLDS By Louise May
For more than 25 years, Luke Reynolds has immersed himself in the “art of hair”, exploring unconventional paths to develop an impactful fashion-forward style for his salon. Luke’s love and dedication to the profession has allowed him to perfect and evolve the art of hair, exploring new techniques with an emphasis on texture and movement.
Luke Reynolds Hairdressing, is a perfect blend of edge, fashion, fun and sophistication and as a very hands-on owner, Luke is the epitome of style and elegance offering a complete luxury client experience.
To help us get to know you a little more, would you share a little about your upbringing?
I had a fantastic childhood, I guess a privileged upbringing, in a family with loads of love and support and never really went without anything. Played loads of sport and had quite an outdoor lifestyle and we holidayed a lot. I have one brother and we grew up in Ipswich, we went to private primary schools and then onto Ipswich grammar school for our education. My brother then went on to university and I rode horsed professionally until my early twenties (my first career). My father was an executive at Australia Post and Mum only ever worked part time as we got a bit older to suffice her needs.
How did you first get involved in the industry?
I was at a bit of a loose end after giving up riding full time and going back for a short stint at university where I tried my hand at a business degree. I did really well, but I am not the studying/book type, if you get what I mean. I always use to cut hair as a party trick from quite a young age but being a country boy never really thought of it as a natural career progression. I had some friends at the time convince me to give hairdressing a go. So, I walked into the best salon I could find in Newcastle at the time (Peter Reynolds Hair studio, no relation) and applied for a job (in between my busy partying schedule) and long story short after a successful trial day they gave me a chance. Six weeks after
this date. I won several categories and Junior of the year at the Newcastle Hairdressing competitions (I think they were old IHS). Boom, the rest was history. Shortly after this I was rung by Benni Tognini (he was cutting mums hair at the time) and offered an opportunity to join his team. So, I did…
What achievement are you most proud of in your life or career?
Being a good kind person. The awards I have won (Hair Expo Business of the year 2017) many others creatively in the early days, building a successful brand with brilliant team culture. Training awardwinning hairdressers and giving back to our industry.
If you weren’t doing what you do now, what alternative career would you consider?
Mmmm…I can’t really imagine doing anything else, but, probably architecture, interior design or renovating and flipping properties….something with a creative element that’s for sure. I don’t think I would service very long I the corporate world I would definitely tell the wrong person to fuck off! Lol. Red tape, rules and bureaucracy is definitely not my forte.
Three things you’re passionate about:
My business, horses, food, wine, travel, shopping, family, and snow skiing the outdoors… (More than three but hey so many good things in life)
Describe your ideal Sunday:
So many perfect Sunday options: sleep-ins, hikes, long lunches, beach, or polo, finished off by a visit to my favourite Sunday restaurant (beccafino)
What’s on your bucket list?
“DO NOT LET THE WHITE NOISE WEIGH YOU DOWN. BE POWERFUL, BE PRESENT, BE PERSISTENT, BE PROUD, BE KIND AND WORK HARD.”
Travel as much as possible, diving with sharks, ski as many resorts in the world as possible, do some epic walks/hikes…get my pilots licence (random I know, but started it in my 20’s)
Craziest, funniest, or most unusual thing/s you’ve ever done?
Jumped out of a plane, fell over drunk and broke my cutting thumb, started a business…
Pets or no pets & if so, what/who?
Not at the moment, just lost (before Christmas) my Boston Terrier, Bruno at age 14
What’s playing on your Spotify right now?
Either: Chill House, all about the 80’s or Jazz Dinner Party…
Do you have a motto or signature life philosophy?
To the people around me who share this journey no matter how great or small, I promise to give my best in every way possible at the time. More than anything the power to live in positivity and love, not fear, this can only be in our own hands, do not let the white noise weigh you down. Be powerful, be present, be persistent, be proud, be kind and work hard. If you could leave this industry having achieved just one thing, what would that legacy be? Being remembered for being a good hairdresser, having given back to the industry and trained good hairdressers and shared my knowledge.
What do you do in your spare time?
Eat, drink, cook, travel, shop, hang out with family and friends and play polo.
What’s something interesting or quirky we might not know about you? I’m an extremely generous person.
If you could invite 4 people, living or passed, to a dinner party at your place, who would you invite?
My four grandparents to be able to share one more time together and get some wisdom and knowledge.
What does contentment mean to you?
That’s a hard one being a perfectionist, will it ever come? Ha-Ha! Generally, when I’m travelling, playing polo, or eating and drinking with family and friends.
What makes you laugh?
My partner, my friends and hate to admit it, but scaring and playing tricks on people. What is your greatest fear? Snakes
Your greatest indulgence?
Champagne, Wine, food/eating out, travel, skiing, playing polo and shopping. Hair Biz Year 16 Issue 3
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INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS SAM JAMES NAMED TOP 3 IN THE WORLD AT AIPP 2022
Anti-Aging and My Hair. My Canvas. product ranges in four highly regarded consumer awards - Marie Claire Awards, Hair Awards, Hip and Healthy Awards and The Beauty Shortlist Awards. The awards recognise only the best in beauty and hair products available to consumers, with the Hip and Healthy Awards determining the ultimate winners in the world of clean and natural beauty. Joana Neves, Editorial Director at ALTERNA commented, “To receive the news that ALTERNA has received this number of accolades in just one month is truly incredible but also not surprising! The products are unique, like no others I have ever worked with, performing not only exceptionally for me in the salon on my clients, but also backstage at Fashion Weeks. I’m so proud to be part of the ALTERNA team and can’t wait to see what the rest of the year holds for the brand and its innovative products!” www.alternahaircare.eu
IT’S AWARD SEASON!
SJ Establishment’s own Sam James is the only Aussie to be recognised by acclaimed international hair awards group AIPP after being named one of the global Top 3 for 2022 in the category of Avant-Garde. This latest accolade follows on from a phenomenally successful 3 years since opening her Prospect, Adelaide salon which has seen numerous award wins, considerable industry attention and a quickly growing team. Sam is renowned for her work both in Australia and London over the past 17 years, her key role as an education visionary, her 4-time Hair Expo SA Hairdresser of the Year awards and her current role as SJ Establishment Director.
ALTERNA TAKES THE MONTH BY STORM WINNING A BREAKTHROUGH NUMBER OF AWARDS.
It has been a stellar month and start to 2022, as luxury haircare brand, ALTERNA, hears the news it has received awards in 15 haircare categories, with its Caviar 18
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Tickets are on sale now for all mocha group awards by visiting www.mochagroup. com.au/shop. With travel all open again, you can plan the 2nd half of your year around all awards dates and mocha galas! It’s time to mingle and mix once again with your team, piers and all industry folk in general at the mocha events. Dates and venues are below and some also include special accommodation discounts. 2022 AHIA CREATIVE. GALA NIGHT 13/6/22 Sydney, NSW 2022 ABIA. GALA NIGHT 21/8/22 Sydney, NSW 2022 AHIA BUSINESS. GALA NIGHT 2/10/22 Gold Coast, QLD 2022 AMBA. AWARDS NIGHT 6/11/22 Melbourne, VIC Visit the website now! www.mochagroup.com.au/shop
IT’S TIME TO CHANGE THE WAY YOU THINK ABOUT DEPOSITS
Tamara Reid, Head of Brand for Timely Business Management Software shares some valuable information. Once upon a time, businesses shied away from taking deposits for fear of upsetting their clients. But times are a-changing and now, salons are turning
INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS the deposit-taking process into a positive one for everyone involved. Here’s how they’re doing it. When it comes to deposits, the theory is this: that by asking a client to put down a deposit on booking (somewhere between 10 and 70 per cent of the total price) you’re protecting your cash flow in case they don’t show up. At face value, deposits sound great (and that’s because they are great, but more on that later); yet many business owners feel anxious about introducing a deposit policy because they don’t want to a) create more work or b) upset their clients. Truth is that these scenarios are usually avoidable! Now is the perfect time to reframe the way we approach deposits. Revisiting your deposit policy Requesting a deposit can reduce no shows by weeding out clients who aren’t committed to their booking. “I like taking a deposit because it protects my income,” says Emily Harper, founder of Brows by Emily Harper, who introduced a deposit policy and hasn’t looked back. “I’ve found that people only pay the deposit if they are serious about coming. Since implementing deposits, I hardly get cancellations and when I do it’s always for a legitimate reason.” Communicating your new policy Communication is key as you’ll need to let your regulars know that your policy has changed. You could do this via your website, social media or at the time of booking. If you don’t like the word ‘deposit’, try flipping the script by labelling this payment as a ‘reservation fee’ instead. Steve Moore, business coach at BOSS - Bring On Salon Success and co-founder of Moore Beautiful, reassures clients by telling them that the fee will be deducted from the total cost: “Most clients love this as it means they have to pay less on the day!” Setting yourself up for success Use business management software, such as Timely, to automate your deposit policy. Timely allows salons to take online bookings from either their website or social media (Instagram and Facebook). Businesses with TimelyPay have complete control over how they take deposits. They can choose which services require deposits, set flat booking fees, charge a percentage, or require full payment up front; they can even ask clients to save cards securely into their Timely account - there are a range of flexible options to suit any type of deposit policy! The client will be prompted to make a payment to secure their appointment, then they’ll pay any outstanding balance on the day of their service. With more technology at our fingertips than ever, is it time to revisit the deposit policy for your business? www.gettimely.com
COS SAKKAS NAMED HIS INTERNATIONAL HAIRDRESSER OF THE YEAR
TONI&GUY International Artistic Director and Head of Education, Cos Sakkas, has been named International Hairdresser of the Year today in a presentation live streamed on Instagram. Founder of the International Hairdressing Awards, Mikel Luzea and Global
Ambassador, Sergi Bancells, surprised Cos at the TONI&GUY Academy in central London. This is the second time Cos has been nominated for the award, which saw him put together a selection of beautiful images from his Craftwork collection, as well as his achievements and work over the past 12 months. Cos is the first winner to be announced as part of the International Hairdressing Awards World Tour, which is stopping off at every winner’s city announcing the seven category winners this week. Cos said: “I was really shocked when Mikel and Sergi arrived at the Academy this morning - and was delighted when they announced I was the winner of International Hairdresser of the Year! It’s been a difficult 13 months and this award is dedicated to the whole TONI&GUY team across the world who have worked tirelessly to educate and inspire hairdressers everywhere.”
GLOBAL CREATIVE AWARDS 2022 RETURNS LIVE IN 2022
Let your ideas shine and you could become a Global Creative Awards Winner! The Global Creative Awards gives you a chance to share what inspires you with the world. The foundation is that stylists are free to create an entry showing their own unique vision. All Kao Salon Division customers that use Goldwell, KMS and Oribe are able to participate in the Global Creative Awards which will return in 2022 with the famous live competition and the full offer of all 7 categories. “The first ever Global Creative Awards in 2021 proved that stylists around the world are ready to create inspiring images, once again proving that Creativity Never Stops”, says John Moroney, VP Creative & Communication. Stylists can compete in two different ways - the Technical Awards with three different categories and the Editorial Awards with four categories: TECHNICAL AWARDS Creativity that starts with a photoshoot and ends with a live technical competition. For years, the Color Zoom Challenge has inspired thousands of stylists to compete – and now it continues in an exciting new way. New talent colorist of the year: to show the world that age is not a prerequisite for creative excellence and to show their talent and technical ability. This category is designed for stylists with less than five years of experience. Creative colorist of the year: The ultimate color competition. In this category stylists create their vision with a stunning photograph and then recreate it in Hair Biz Year 16 Issue 3
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INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS the international live competition. This category is open to all stylists with the passion and drive to compete in world of color. Creative haircutter of the year: This new category is open to all passionate haircutters to show the world that their work is a cut above with this precision cutting competition. In this category stylists create their vision with a stunning photograph and then recreate it in the international live competition. The participants of the technical categories have to compete first at the national level in their country. Afterwards the Gold winners move on to the International live competition. EDITORIAL AWARDS Four exciting new categories of photo-only global competition that celebrate the ultimate in editorial creativity. Men‘s hairstylist of the year: Stylists show their mastery and expertise in men’s styling, barbering, and Grooming by creating a collection of cutting-edge men’s looks. Salon team of the year: This category is the perfect opportunity to show the creativity of the entire salon team and to create a collection that represents a shared vision and show the power of the entire team. Avant garde stylist of the year: To win this award stylists need to push the boundaries of conventional hairstyling and dare to inspire with their collection of visionary work. Editorial colorist of the year: In this category stylists have to express their vision in color and to create an editorial color collection that showcases color creativity, precision, and vision. The participants of the editorial categories have to compete globally in this Photo-Only International Competition. The Gold Winners of each of the technical categories deserve the recognition and reward for all of their creative efforts. In addition to their trophy, they will receive global editorial coverage. The winners of the Global Creative Awards will be announced at the Kao Salon Global Experience Event which will be held on 2-3 October 2022 – LIVE and in Amsterdam. The 17th century capital of Holland is ready and waiting for the Kao Salon family to experience its spirit and energy. Every type of creativity is waiting at the Kao Salon Global Experience – from the contemporary color and style of Goldwell, to the street style craftsmanship of KMS and the chic, editorial styling of Oribe. Within these two days in Amsterdam, stylists can expect creative Artist Sessions, where the world’s best artistic teams share the latest trends in inspiration, artistry, and education. One of the highlights of this event will be the Evening Show to celebrate the final winners of the Global Creative Awards in glamour while attending the premiere of new Trend and Inspirational Collections. Enter the Global Creative Awards and push yourself to reach your goals! Submissions are open from 1-15 June 2022. Find all categories and more info at www.globalcreativeawards.com
MEGAN PANOZZO LAUNCHES IN AWE EDUCATION IN ADELAIDE WITH RAZOR CUTTING CLASS!
Education with the focus on growing the industry is something Megan Panozzo has been passionate about for the duration of her hairdressing career, and this has inspired her to launch of In Awe Education, which she kicked off with a Razor Cutting Class in Adelaide, early May. Stemming from this passion, for the past 9 years Megan has also been utilising her education skills as a Guest Artist for GOLDWELL, is the Australian Ambassador for VARIS tools, a co-founder of the UNITY.Hair.Education collaboration and other international hair care brands. Says Megan, “The launch of In Awe Education has been a dream of mine over the last couple of years. I want to create bespoke cut and colour
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salon education that is salon-focused and tailored to arming hairdressers with techniques that can carry them through their careers no matter what the current trend is.” “Through In Awe Education, it’s my vision to equip salons and stylists eventually all around Australia - with the ability to create trends rather than just following them.” Stay tuned for more dates!
KAO INCLUDED IN THE WORLD’S MOST ETHICAL COMPANIES®
Kao Corporation, parent company of professional salon brands Goldwell, Oribe & KMS has been named the one of the World’s Most Ethical Companies by The Ethisphere Institute. The Ethisphere Institute develops and shares best practices in business ethics and corporate social responsibility. The World’s Most Ethical Companies list recognizes companies which have demonstrated outstanding performance in transparency, integrity, ethics, and compliance. The Institute surveys and evaluates companies worldwide across five categories covering: ethics and compliance programs, corporate citizenship and responsibility, culture of ethics, governance, and leadership and reputation. Commenting on the accolade, Yoshihiro Hasebe, Kao’s President and CEO, said: “We are honored to have been recognized as one of the World’s Most Ethical Companies for 16 consecutive years. Our business has always been based on walking the right path—a core value of our founder. External evaluations are therefore an important indication we are indeed going in the right direction. While we continue to walk on the right path, we should never be satisfied with the status quo. With our drive towards improvement, we renewed our corporate philosophy—The Kao Way—in 2021, which includes principles such as “We act with courage.” As CEO, I am determined we continue to aim higher in this ever-changing world.” Ethisphere’s Chief Executive Officer, Timothy Erblich, said: “We are, once again, delighted to include Kao in our World’s Most Ethical Companies list—the only Asian company we have honored every year since the award’s inception. This is a testament to Kao’s dedication to advancing ethical and ESG management best practices. We look forward to seeing Kao’s continued leadership in setting ethical standards in the industry globally.” Kao’s purpose is to create a Kirei life for all. The Japanese word ‘kirei’ describes something that is both clean and beautiful. For Kao, Kirei not only encapsulates appearance, but also attitude—to create beauty for oneself, other people, and for the world around us. The Kao Group will continue to integrate its ESG strategy, the Kirei Lifestyle Plan, into its management practices. It will also, through a high level of ethical awareness, develop its business, provide better products and services for consumers and society, and work toward the realization of a prosperous and harmonious world. In July 2021, Kao renewed its corporate philosophy—The Kao Way—with the aim of realizing its aspirations and maximizing the vitality of each and every employee. In response to current social issues spreading around the world, such as pandemics and environmental concerns, the responsibilities and roles that companies are expected to fulfill are at a major turning point. For Kao, it must constantly change and evolve in order to continue being a meaningful presence in society. Consequently, Kao has strengthened its corporate philosophy—The Kao Way—to include ESG perspectives, such as the coexistence of people and the Earth, diversity and inclusion, and embracing challenges. With the renewal of its corporate philosophy, Kao has listed “walking the right path” as the first item in its fundamental values. Additionally, Kao’s corporate code of conduct—the Kao Business Conduct Guidelines—guides its everyday business and is tailored to the special characteristics of Kao’s operations in different countries and regions.
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FINALISTS ANNOUNCED FOR AHIA CREATIVE AWARDS 2022
Caterina Di Biase
Cristina Tatasciore
The countdown is on for the industry’s newest night of nights- the AHIA Creative Awards Gala. Launched last year, this dynamic awards platform was created out of a need for Australia’s most inventive hair minds to shine in front of their peers and now the deserving finalists from around the country have been announced. The final piece in the puzzle of the comprehensive awards division from Mocha Group, the AHIA Creative Awards categories feature a balance of trends focused photographic collection work and written submissions representative of the exciting talent across the hair industry. Entries this year were judged by esteemed international industry identities and local and international media including Angelo Seminara, Errol Douglas, Sally and Jamie Brooks, Sam McKnight, Charlotte Grant-West of HJI, Sergi Bancells of Esthetica, Cameron Pine of Instyle, Louise May of HAIR BIZ and Christina Butcher of Hair Romance. The awards will also see the announcement of the much-anticipated HOTSHOTS team for 2022, putting a spotlight on the industry’s most exciting next-gen talent and providing the chance for those 31 and under to take their career to a whole new level. This crew were judged by familiar faces including Dee Parker-Attwood, Jayne Wild, Benni Tognini, Stevie English, Kobi Bokshish, Sharon Blain and Brad Ngata.
Dee Parker Attwood
Mocha’s Linda Woodhead is excited to reveal the worthy finalists; “This year’s awards saw a phenomenal number of entries from all over Australia which was testament to the quality of our industry here at home. After battling through a tough few years, it’s been incredible to see everyone’s hard work, determination and creativity shining through in the entries. I can’t wait to reveal our winners and give our industry a night to remember at our exciting gala event.” Sponsored by O&M, Revlon Professional, ghd, Excellent Edges and Amazing Hair, the 2022 AHIA Creative gala night will be held on the last night of HAIR FESTIVAL over the Queen’s Birthday long weekend, maintaining the legacy of the industry’s much loved and most celebrated hair event. The team are excited to move to a
Jacky Chan
Mary Alamine
bigger and better venue at the International Convention Centre in Sydney’s Darling Harbour to have enough space for the hugely anticipated crowd. There will be plenty of surprises in store on the night as the industry finally gets together to celebrate one another in person. Hosted again by much loved multi-hyphenate Adam Williams, the evening will see the unveiling of two spectacular shows created by the most exciting and visionary hair talent, the naming of the Hall of Fame inductee as well as an official afterparty to be held at the Hard Rock Cafe. Collections for all finalists can be viewed at www.mochagroup.com.au as well as at Hair Festival in the AHIA 2022 Finalists gallery. Voting for the Photographic Collection of the Year will take place by QR code and the winner will be announced at the Awards Gala.
AHIA Creative 2022 Awards Gala 7-11pm, Monday 13th June 2022 International Convention Centre, Darling Harbour To purchase tickets, visit: www.mochagroup.com.au/shop
APPRENTICE OF THE YEAR
COLOUR EXPERT OF THE YEAR
HOT SHOTS TEAM
Adrian Köhnenkampf - Rubi Hair Richmond
Domi Pinalli - Kulur Co.
Adam Harant - Wild Life SoGo
Billy Gowers - Zeppelin Barbers
Kristie Kesic - Cobelle Creative
Domi Pinalli - Kulur Co.
Anno Shimizu - Wild Life Hair Origin Brianna Lee Brown - Becky B Hair Chelsea Goodie - Analog Hair
Jack Horton - Jack Horton Hair
Stevie English - Stevie English Hair
Ella Stewart - Stevie English Hair
BEST COLAB OF THE YEAR
Olivia Pollard Hayden - Mamawest
(Paul James Graham & Anthony Bayer)
Hannah Rose Macdougall - Toni&Guy Cronulla
NEW CREATIVE TALENT OF THE YEAR Amelia Loucas - Xiang Hair
Bernadette Cliff - Toni&Guy Broadbeach Elle Coco - Jack Horton Hair
Evie Golding - Rokstar Salon
Queen & Kiwi
Stevie and Bernie
(Stevie English and Bernadette Beswick) UC & Co.
(Amy Gaudie, Laura MacLeod, Annie Stacey and Tilly Wilson)
Anthony Pineda - Ziyad Salon Elle Coco - Jack Horton Hair
Hayley Warner - Oscar Oscar Salons Holly Jordan Sharpe - B’Me Hair Louise Graham - Hey Hair
Mario Giuseppe Fioravanti - MF Salon Priveè Mikelah-Jayde Riley - Mikelah-Jayde Studio Paige Cameron - Cobelle Creative Sheridan Rose Shaw - Mamawest
Tia Wright-Pihama - Toni&Guy Perth
Katelyn Dean - Hey Hair
CREATIVE TEAM OF THE YEAR
INTERNATIONAL HAIRDRESSER OF THE YEAR
Letitia Booth - Letitia Booth Hair Louise Graham - Hey Hair
Elysium Hair Brisbane
Carles Sánchez - Pelsynera. Spain
Natasha Tsangaris - Luke Reynolds Hairdressing
Franco of Canberra Hairdressing Hey Hair
Daniele De Angelis - Toni&Guy, UK
Paige Cameron - Cobelle Creative Sheridan Rose Shaw - Mamawest
INDEPENDENT STYLIST OF THE YEAR Benjamin Martin - Salon XVI
Carolyn Gahan - Carolyn Gahan for ‘Joico’ Chung-Yang Su - Su-Atelier
Jack Horton Hair
S J Establishment Willomina
NSW/ACT HAIRDRESSER OF THE YEAR James Calabria - Franco of Canberra Hairdressing Nathan Yazbek - Salon Yazbek Nicole Kae - Nicole Kae
MASTER CUTTER OF THE YEAR
Chrystofer Benson - Clics, USA Emma Simmons - Salon 54, Uk
Errol Douglas - Errol Douglas, UK
JB Mazella - Mazella&Partners, France
Manuel Mon - Manuel Mon Estilistas, Spain
Rafael Bueno Ruiz - Rafael Bueno Peluqueros, Spain
Raquel Saiz - Salón Blue by Raquel Saiz, Spain Robert Kirby - Robert Kirby London, UK Sharon Malcolm - Sharon Malcolm Hairdressing, UK
Stacey Smoker - Stacey Smoker Hair & Co., USA
Domi Pinalli - Kulur Co.
VIC HAIRDRESSER OF THE YEAR
Ryan King - Togninis
Bernadette Beswick - Bernadette Beswick
NEW ZEALAND HAIRDRESSER OF THE YEAR
QLD HAIRDRESSER OF THE YEAR
Ann Marie Young - Jingles Hair Design
Jude McEwen - Toni&Guy Perth Shae Tsiknaris - Tsiknaris Hair
Benjamin Martin - Salon XVI
AVANT GARDE HAIRDRESSER OF THE YEAR
Amy Gaudie - Urban Chic
Anthony Bayer - Anthony Bayer Hair
Ahkim Anthony Tan - AhKim Art of Hair
Brodie Tsiknaris - Rokstar
Klarice Dodunski - Dharma
Fabian Fuentes - Jack Horton Hair
Sara Allsop - Dharma
Bill Tsiknaris - Tsiknaris Hair Chung-Yang Su - Su-Atelier
Louise Blake -Toni&Guy Cronulla Louise Graham - Hey Hair
Paul James Graham - Paul & Paul Salon
Scott James Sheehy - Toni&Guy Newtown Steven Candelaria - Exhibit A
Bill Tsiknaris - Tsiknaris Hair
Danny Pato - D&M Hair Design
Domi Pinalli - Kulur Co.
Kylie Hayes - Moha Hairdressing
Ryan King - Togninis
Shannon Dowd - Zibido hair
Shae Tsiknaris - Tsiknaris Hair
SA/TAS HAIRDRESSER OF THE YEAR Lisa Robertson - Pipsqueek in Saigon
Mario Giuseppe Fioravanti - MF Salon Priveè
MEN’S HAIR SPECIALIST OF THE YEAR David Metliss - An-Dryers Hair Studio France Khamees - By France
Georgie Bools - Stevie English hair Hussein Naser - Naser Haircuts
Luke Munn - Havachat Barbershop
WA/NT HAIRDRESSER OF THE YEAR Stephanie Bellairs - Cabello by Stephanie Bellairs Tim Pascoe - Tim Pascoe Hair
AUSTRALIAN HAIRDRESSER OF THE YEAR Caterina Di Biase - Heading Out Hair and Beauty Cristina Tatasciore - Flipped Hair Dee Parker Attwood- Wieselmann Salon
Matthew Clarke - Esq. Male Grooming
Jacky Chan - Oscar Oscar Salon Chadstone
Tim Pascoe - Tim Pascoe Hair
Mary Alamine - Royals Hair
Paul James Graham - Paul & Paul Salon
AHIA Creative 2022 Awards Gala 7-11pm, Monday 13th June 2022 International Convention Centre, Darling Harbour To purchase tickets, visit: www.mochagroup.com.au/shop
2022 HOT SHOTS FINALSTS ANNOUNCED
Adam Haran
Anthony Pineda
Domi Pinalli
Elle Coco
Hayley Warner
Holly Jordan Sharp
Louise Graham
Mario Giuseppe Fioravanti
Mikelah-Jayde Riley
Paige Cameron
Sheridan Rose Shaw
Tia Wright-Pihama
The annual HOT SHOTS hair competition is aimed at the youth of the Australian hair industry, so as to assist young hairdressers on their road to fame and fortune. Hairdressers who are 31 years and under enter this established and respected competition and the chosen team includes 4 members. Australian Hair Icons judged the entries which resulted in this years’ 12 Finalists. Prizes include packs from all sponsors, a photo shoot and a stay in the renowned HOT SHOTS House, where for 3 days icons and mentors visit to get up close and personal with the team making this competition the most coveted of all comps aimed at the youth of our industry. Judges were looking for young hairdressers who excel in the area of cutting, styling, editorial and /or colour work, with a unique style, unparalleled passion and a clear vision of the future. This year’s entrants showed remarkable creativity and technical skills in their photographic submission as well as a demonstration through the written section of their love for the industry and a true passion and willingness to be mentored and learn. The team will be announced at the AHIA Gala Night on June 13th in Sydney and will catapult their career in the direction they are already heading.
2022 HOT SHOTS TEAM FINALISTS
Adam Harant - Wild Life SoGo Anthony Pineda - Ziyad Salon Domi Pinalli - Kulur Co. Elle Coco - Jack Horton Hair Hayley Warner - Oscar Oscar Salons Holly Jordan Sharpe - B’Me Hair Louise Graham - Hey Hair Mario Giuseppe Fioravanti - MF Salon Priveè Mikelah-Jayde Riley - Mikelah-Jayde Studio Paige Cameron - Cobelle Creative Sheridan Rose Shaw - Mammwest Tia Wright-Pihama - Toni&Guy Perth
AHIA Creative 2022 Awards Gala 7-11pm, Monday 13th June 2022 International Convention Centre, Darling Harbour To purchase tickets, visit: www.mochagroup.com.au/shop
Shop. Learn. Compete. Connect
DON’T MISS AUSTRALIA’S BIGGEST HAIR EVENT. Sunday 12 & Monday 13, June 2022 Carriageworks, Sydney BROUGHT TO YOU BY:
Book your tickets at hairfestival.com.au SUPPORTED BY:
@HairFestivalAustralia @hair_festival
The longest running hairdressing competition in the world 2022 THEME:
French Edito.
Create your premium magazine cover image. Celebrate & reveal hair beauty embracing the latest colour & styling trends.
April 20 th – June 30 th 2022 WEBSITE LIVE 20TH APRIL 2022:
styleandcolourtrophy.lorealprofessionnel.com/country/aus @lorealpro @lorealpro_education_aus #lorealpro #lorealproaus
FRENCH EDITO THEME (mandatory): Create your premium magazine cover image. Celebrate and reveal hair beauty embracing the latest colour and styling trends. Realise a perfect French Balayage or French Glossing service, and propose the best styling that complements your colour work.
HOW TO ENTER CREATING & SUBMITTING YOUR GRID: TAKE 6 UNTOUCHED PHOTOS OF THE FRENCH EDITO ‘LOOK’ OF THE SAME MODEL (model used must be aged 18 years and over). PHOTOS MUST CONSIST OF THE FOLLOWING FORMAT:
AFTER FRONT
AFTER SIDE
AFTER BACK
3 PHOTOS OF FINISHED LOOK WITH 3 DIFFERENT VIEWS (front with attitude, side & back)
2 PHOTOS OF THE TECHNIQUE PROCESS
TECHNQ
TECHNQ
BEFORE AFTER
(alternatively can consist of 1 photo & 1 video);
1 PHOTO OF BEFORE/AFTER IN SPLIT SCREEN STYLE
(same model, same position on the 2 photos)
Visit styleandcolourtrophy.lorealprofessionnel.com/country/aus from 20th April 2022, and fully complete and submit the registration form with all requested details (must select “I’m a Hair Professional” in the initial stage of registration), including your Instagram handle used to complete the step below, upload your Photo(s) and write a short description per Photo describing the colour technique used and look created.
Post the six (6) untouched Photos (in line with the above) to your Instagram account with the hashtags: #SCTrophy, and must include in the caption details regarding the colour technique used and look created.
EXAMPLES OF GRIDS:
BONNE CHANCE! Entry is only open to Australian residents 18+ who are a qualified hairdresser or apprentice hairdresser employed at a salon in Australia or a student enrolled full time at a private hairdressing college in Australia. Entries close 11:59 pm AEST 30/06/22. See T&Cs for full eligibility requirements. A person may enter as an individual or in a team of 2. Maximum of six (6) entries per Individual/Team (each entry submitted must feature a unique French Edito ‘look’). T&Cs apply, see https://bit.ly/3je2UjG for National T&Cs (that govern the local phase of the competition), and https://bit.ly/37rjJoR for Global T&Cs (that govern the use of the International contest for the National Finalist Winner).
2021 AHIA CREATIVE WINNERS
COME TOGETHER
With the debut of our Australian Hairdressing Industry Awards last year, our aim was to bring the very best of hairdressing together. From New Zealand to the UK and all the Australian states in between, the standard of work from across the world blew our minds.
And what a gallery of winners – from Sally Brooks in the UK, Danny Pato in New Zealand, and our very own Dee Parker Attwood as Australian Hairdresser of the Year. So, as we head into the 2022 event, what better way than to get three of our inspirational winners to interview each other!
DANNY: Sally, how do you see the industry evolving over the coming years?
SALLY: I think there are interesting times ahead in the coming
years, especially in the UK - with more hairdressers choosing the freelance route and less youngsters joining our industry we are in for an interesting ride. However, I feel that the passion for the craft will intensify; there will be some amazing creative collaborations and that the industry will reset in a new direction. Over the past few years, we have seen our industry thrive digitally that we can reach a worldwide audience and that we, as creatives, are closer than we have ever been. I feel we have to rethink the apprentice traditions and create an exciting world of learning for them to join the industry.
Sally Brooks
Dee Parker Attwood
DANNY: What’s been creatively inspiring you lately?
SALLY: I am a creative that follows my heart and my passion and what really inspires me now is a move to natural hair; feeling and movement, understated beauty, and the ability to cut and colour hair with a fresh feeling that is underworked and under styled. DANNY: What’s your favourite thing to do outside of hairdressing life?
SALLY: Do we have a life outside of hairdressing! I think my worlds combine - I am enjoying art directing projects at the moment, working on a slightly different aspect of the industry and art directing projects from beginning to end. When I do have free time, it is definitely to walk, walk my dogs and breathe some fresh air. I love to paint, and I love to do anything creative - I have always got something on the go!
SALLY: Big congratulations on all your achievements, how does it feel to be representing your country on the worldwide stage?
DANNY: Thank you, I feel very proud. It’s an honour to present our tiny country at the bottom of the world!
SALLY: Where do you get your inspiration from?
DANNY: Inspiration for me comes from anywhere, it really just depends
on a connection that happens – it could come from a building, a place of nature, a cultural movement a photograph – and blending different waves of inspiration together. For example, my last collection, Optic, the seed was planted when I was watching an old 60s new wave film. I started obsessing about the 60s – optical illusion art, fashion, architecture – and then started bringing things together and adding my own twist.
SALLY: You have a real hair style, where did that come from?
DANNY: For me, telling a story through my collection work, that’s what Danny Pato
Dee Parker Attwood
Danny Pato
comes first. The models are playing characters bringing the story to life, with specific hair, make-up, and clothes of the world they’re in. So, I don’t think of myself having a signature style because the hair changes depending on the character – hair could be big, loose, structured or no hair at al – it depends on the story.
DEE: How would you describe your collection style? And what do you think it says about you as a hairdresser?
SALLY: My collection style is always a look into
who I am at that moment, it’s like documenting what is in my head at that time. love everything to be effortless and beautiful whether that is avant garde or editorial. To me as a hairdresser it’s about capturing an image that is in my head and allowing myself to always try something new and to see where that takes me. I love the journey to a collection as much as I love the end result - I definitely think I like to challenge myself and try to do something new.
DEE: What do you think the relationship is between winning hair competitions and business?
SALLY: I think winning an award is different
for different people; I personally don’t combine the two in my head when I shoot. My business is about the salon, the team and growing and inspiring the next generation. My collection is a bit selfish, it’s the only thing I actually get to do just for me! Awards from a business point of view get you seen, so it’s great for the team and welcoming new people to the business. It’s also great for creating new opportunities but for me personally I like to create opportunities for so many different things from people I meet to the smallest idea that I can grow - that is what drives me.
DEE: What advice would you give a hairdresser wanting to shoot a hair collection?
SALLY: Fail to prepare - prepare to fail.
The work that goes into your collection before the shoot makes the shooting day smooth and creative. Make sure your team of photographers, make-up and stylists are on the same page as you so that you can allow them to add their ideas and grow the project as team. Be prepared for anything that might happen!
Sally Brooks
SALLY: Congratulations on all your amazing collections, what inspires you to create these stunning images?
DEE: The same can be said about you! I have admired and respected your work from the beginning. One of your biggest fans right here! I try to create hairstyles that I have never seen before and challenge my own skills.
SALLY: There’s some incredible work coming from the Australian hair industry, why do you think this is?
Sally Brooks
Danny Pato
DEE: I believe Australian hairdressers produce incredible work, they are fearless, and we love to push boundaries. We also have amazing training here, so our skill level is excellent.
SALLY: How important is it that the international hairdressing industry come together and what can we all learn from one another?
DEE: It is vital we come together
especially to promote this incredible industry and attract young people to become hairdressers. The skill shortage is becoming very draining for businesses all over the world. @brookshair @deeparkerattwood_ @dannypatohair
THE 2022 AHIA CREATIVE GALA NIGHT WILL BE HELD AT THE ICC, DARLING HARBOUR, SYDNEY ON MONDAY 13TH JUNE 2022 7-11 PM.
Dee Parker Attwood
Tickets are available at www.mochgroup.com.au/shop Hair Biz Year 16 Issue 3
31
THE ART OF
BRAND BUILDING By Phil Smith
In the second of a series of masterclasses, one of the biggest names in British hairdressing, business mastermind Phil Smith talks us through some of the lessons he’s learnt in years of running a global salon portfolio and launching his own successful haircare ranges. In 2013, I opened my salon Smith England. Prior to that, at the height of my success and during TONI&GUY’s global expansion, I owned 28 TONI&GUY franchise salons throughout the world, with over 600 staff and annual sales of £16m. When I chose to downsize my business, selling back the salons and scaling down, it was because I wanted to start again at the roots. Smith England is family owned and run business, and while in relative terms, it’s a tiny salon, we have big principles and high ambitions. It’s a refined, quality-driven business that has a sense of community and social conscience. The philosophy amongst clients and staff is that ‘it’s nice to be nice’. The team is nurtured and well rewarded and we see ourselves as a cornerstone of our local community. In essence, you could say it has family values at its heart. I believe though that you don’t have to own a familyrun business to run your business like a family. In fact, I think hairdressing is one of the industries where a family mindset can be a huge plus to the way your company 32
Hair Biz Year 16 Issue 3
performs. According to Harvard Business review, well-run family businesses have been proven to retain employees better because of higher trust, stronger culture, more investment in training, clearer purpose, and closer relationships with employees and stakeholders. So, it got me thinking, what are the key benefits to instilling family values throughout your workplace and how can this approach make your salon stronger?
THE VALUE OF FAMILY VALUES
Perhaps the most significant characteristic of a ‘family business’ is a personal, close-knit approach to the culture of your organisation over a more formal, strictlyprofessional way of doing things. Whether you’re bloodrelated to your team or not, creating a family-like atmosphere and structure for your business encourages your team to work more closely together, promoting goodwill and a better spirit of collaboration. By creating this kind of environment, I’ve found employees feel more invested in the business and in their work, which leads to greater levels of enthusiasm and productivity.
RESILIENCE OVER PERFORMANCE
Another key finding from the Harvard Business review is that family businesses focus on resilience more than performance. They forgo the rewards available during
good times in order to increase their odds of survival during bad times. In short, they can outshine other businesses during times of adversity. Perhaps this has to do with a spirit that you’re in it together. Let’s face it, there’s one thing that makes family businesses different from all others. In a non-family business, you can quit your job. In a family business, you can’t quit your family when the going gets tough.
OPPORTUNITIES FOR ALL
I work in partnership with my wife Louise Smith’s TONI&GUY salon in Salisbury and we share resources and invest heavily in finding and nurturing talent. Both of our children have joined the respective companies and I’m proud to say that this approach had led to award-winning success. We have team members within and outside of our family who are establishing notable reputations in the hairdressing world. We don’t just give those advantages to family members though. We reward all dedicated members with opportunities the same as we would our own children. When you choose to work with us, we work for you.
WHAT MAKES YOUR TEAM TICK
Family businesses have been shown to retain talent better than their competitors do. If I had to take a guess at why this is, I’d say that higher trust, getting to really know a team and becoming familiar with their characters and behaviours and including them in any decisions all make a stronger culture. It’s the same as the family dynamics in a household. If you take time to learn what makes everyone tick, you stand a better chance of them being able to play to their strengths and you being able to rely on them more. Happy families!
CARING ABOUT CASH
There is also a key benefit to a family business in that family firms have more of a sense that the company’s money is the family’s money, and as a result they simply do a better job of keeping their expenses under control,
avoiding wasteful behaviours and really caring about the bottom line. If you can get your staff to acknowledge and mind about every pound (or dollar) in the till, it’s a huge bonus for your business.
CREATE A LEGACY
If you asked anyone, I’m sure they’d say they’d like to create a legacy for their kids, set an example, and shape opportunities for them to thrive. Rather than as a boss just focusing on being personally successful, I would rather see those opportunities go to my team. This way, not only do you help others achieve their goals, you also grow a stronger, more successful business in the process. In general, family businesses don’t rely just as much on financial incentives to increase retention. Instead, they create a culture of commitment and purpose, going the extra mile for their team, being sympathetic to wider lifestyle concerns and issues, plus promoting from within, and investing in people.
EVERYONE’S IN IT TOGETHER
I believe in involving everyone in the business so there is a feeling of ownership. Being open and trusting of others is how you get the best from them. It is equally important to celebrate and motivate the individuals around you. I’m hugely grateful to those who gave me the opportunity to build my career. The most significant one being the most renowned family-owned hairdressing business of all time, TONI&GUY. I’m also proud that at least 40 people who have worked with me have gone on to open their own successful salons. It’s like a parent feeling proud of their kids. Seeing others succeed is the essence of success in the ‘business family’ you create around you. A strong family hairdressing business is when you create a salon with heart, integrity and resilience. Even in difficult times, acting in the interest of others whether it’s the team, your clients, the planet, the community, or the wider hairdressing industry, having a culture of ‘family’ will help you stay accountable for these vital things every day. Hair Biz Year 16 Issue 3
33
GOOD VIBES ONLY AT
PIPSQUEEK igon
a S in
Belinda Mills is a master hair stylist, colourist, social media expert extraordinaire not to mention salon owner of Pipsqueek in Saigon, a gorgeous creative hair space in South Australia.
If you had told her at the age of 10 that she was going to be a hairdresser, she never would have believed it, growing up heavily into sport, drama and art. “Fashion and style was most certainly not my thing,” explains Bel. In year 10, however, she had to do work experience for school and ended up completing it at the salon where her mum used to go. “Funnily enough, it was love at first sight,” she says. “I loved everything about salon life and shortly after got offered an apprenticeship.” We spoke with Bel to gain some insight into how hair life, team culture, inspiration and so much more became and still is a passion for her.
anything has proved to be interesting. I’ve learnt a lot and am learning everyday. I lost both my parents when I was young so making a life to support myself was always a priority. I’ve definitely worked my butt off. I’ve had two children and I’m sure all mothers would understand the juggling of kids and running a business is a wild ride. This brings me to my team. I have amazing people around me with similar views. We band together and support each other. We are patient with one another as we all know every day we are learning and striving to do the best we can. All of my ups and downs have been celebrated and overcome because of these legends. And my husband of course. He’s my support person. He probably cops the worst of me.
Was business ownership always a priority for you?
Who inspires you to be the best you can possibly be?
Not in the beginning! As time went on, there were certain things that didn’t sit well with me within the industry. Mostly culture related. It then became my mission to create a salon that I loved to work in. And here we are :)
Share with us some of the biggest challenges you’ve faced along the journey and how you overcame these/ What’s the most challenging aspect?
There’s been 100’s lol! Having a business from such a young age and having no training in
I guess the obvious answer is my family and friends but also weirdly enough myself. I strive to be the best not only for my own happiness but for those around me. I’ve been given a gift to be able to employ some of my nearest and dearest. I take being able to help create someone’s livelihood, daily happiness, and achievements super seriously. I get inspired by how I can make people feel. From clients in my chair, those who get inspired by my work from near and far and people in my personal life.
What do you feel is so unique about the Pipsqueek in Saigon brand?
The culture! We celebrate everyone’s quirks. There’s no cookie cutting at Pipsqueek. Everyone has their strengths and their weakness’s. We embrace everyone and work together as a team. There are no egos. Good vibes only!
You are very well-known for your social media expertise; how did this develop?
Most certainly over time. Considering I’ve had Pipsqueek for 17 years I only really delved into social media in the past few. It took me a while to get my head around it and understand the power it can have for your business and as a stylist. I’m still learning, I’m still excited by it. I guess for me it’s an artistic platform for me to document and express my creativity. I love inspiring people. That’s what has become my driving force. It also turns out I can do hair alright and take photos. That’s helped my journey hahah.
Why do you feel the partnership between yourself, and Evo is such a good fit?
Firstly, Evo is based in my hometown which I love! Furthermore, I love Evo’s ethos and vibe. Everything they create resonates with myself as an artist, my team, and my brand. They are super fun to work with and embrace my quirks
too, which I love. I love their whole range, so it makes working with it so enjoyable.
What would you say are the core values or philosophies which define your business?
I’m going to say it in a few words. Inclusive, respectful, caring, humble, passionate, and FUN
How would you describe your team culture?
I think I’ve touched on this a lot. I think my team have respect for me because I do for them, so much! We work together to ensure everyone has a work life balance and that their goals at work are achieved but also their personal ones. I think this is the root of everyone’s happiness. The core values of a business are where it grows from. Needs to start from a positive and caring place.
What are your main focus areas when recruiting and training your stylists?
I look for a good heart. I was going to say passion but that can come after. I’ve hired a lot of stylists on the brink of throwing in their black basin towel. They may have lost their passion because of the environment they were in. I think if you are a good caring person and don’t mind a laugh Pipsqueek will reignite the passion. The Pipsqueeker’s are infectious. We all love being there. We also look for talent. We have high expectations for our services, so skill is very important, however we offer all the training. We are all still improving. We love learning together.
What do you love most about what you do?
Too many things to list but if I can say one
thing at the moment. I love content creating. I love hair obviously, but I LOVE photography and video making too. I guess social media has allowed me to explore other interests of mine.
Create the salon you want to work in. Be the boss you would like to have. Rather than aspiring to create something cool, create something wholesome.
How have you noticed the industry changes over your years in business?
When you are not at the salon or making content, how do you like to spend your spare time?
It has changed enormously. We have greater choice for what we use. We have almost 100% of Australian brands now at Pipsqueek. All of which care about what ingredients they include in their products. We are a sustainable salon. These organisations weren’t around when I began. When I was younger, I hid from the industry because it was flooded with egos. I feel now, maybe due to social media. Communities have formed. I feel like hairdressers are friends. We celebrate each other and support one another. I’m proud of our industry.
How do you achieve your balance between the creative and the commercial needs of your business?
I have set days where I’m on the floor and set days I can use for content, shoots etc. I’m in a lucky place at the moment.
What has been your greatest lesson or piece of advice along your business journey? Get a good accountant. Hahaha!
What advice would you give others who dream of emulating your success, and building an impactful brand?
Oh wow. I still feel like I’m a baby when it comes to business. I feel like I’ve fluked it! I will say, start small. Rome wasn’t built in a day. Businesses can grow over time, I’m 17 years in and I feel like my career is only just beginning.
With my family. We head to the country whenever we can. Usually, coastal. I love nature and fresh air.
What are you most proud of in your business or career?
I’m proud of everything. I’ve been so fortunate to have done amazing things with amazing people. I started out in a tiny salon, and I had the belief I would never be able to get where I am now. I didn’t think I’d ever be good enough. I’ve proven to myself that I can run a business, I can create amazing hair and I can be whatever I set my mind too. That is something I strive to show my team and all stylists. If I can do it! You can do it!
Of all the work you do, whether it be in salon, Fashion Week, photo shoots, educating, is there one you especially enjoy above all others?
I love being in the salon. I always have the best days. I also Love educating. I love inspiring people and making them excited about their careers. I love photoshoots and fashion week too. I’m basically a frother and love everything haha!
What career and life goals do you have for the next few years?
To be honest. I have no idea. I feel like at the moment I’m on a hairdressing roller coaster and I’m just enjoying the ride.
MR. PIN UP Michael Davids grew up in Perth Western Australia, having always gravitated towards the hair industry with a fascination of glamorous wigs and hairstyles of Hollywood’s’ golden era. Now based in Melbourne, from his signature ‘Vintage’ style to dressing the locks of some of Melbourne’s TV Housewives, a youtube star with his channel ‘Bouffant Delacroix’, not to mention his product range and wig company, he certainly has his hands in a lot of pies.
We spoke to Michael about his diverse career and what excites this ‘Hollywoodesque hairstylist and entrepreneur.
How did you first get started in the industry?
I absolutely hated school. Not because I was lazy, but in the 80s and 90s, the education system wasn’t evolved enough to cater for people with strong creative sides. One of my sisters’ friends suggested that I go for a hairdressing apprenticeship at the age of 16. I went for 3 jobs and didn’t pass the probationary period. I was a very high energy eccentric kid. So, I went back to school. It was there when I met a friend who knew of a salon, I would be perfect for. That salon was called Dale James Hair and Beauty. I fitted in like a glove and finally found my people
Who has inspired you along your journey in the industry?
Mostly work colleagues. However, over the years I have lived with various performers, and you tend to learn little tricks off each other. Often some styles that seem impossible have very simple tricks behind them and come from those other than hairdressers!
You are very well-known for your Vintage Hair Styling; how did this niche develop and what drives the passion for this era?
I have always loved vintage hair. Perhaps in a past life I was alive during this era. I remember as a kid seeing the famous cartoon character Jessica Rabbit (who was based in the 1940s) and thinking “Wow. Why don’t women nowadays dress glamorously like this. I was also quite drawn to the Dick Tracy movies and the 36
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performances by Madonna. One of my biggest influences was a book that I bought from a shop next door to a salon I was working at in Melbourne. It was a coffee table book of photographs of Dita Von Teese, the famous burlesque dancer. It was so intriguing to me and how beautiful the hairstyles were. I was living in a world of straight hair and flat irons. I could not understand how this beautiful glamour of sculpted curls and waves had been forgotten. Thankfully I was taught all of these fundamentals at training school, and I started to practice them again.
You have created your own range of Poison Apple branded products, what inspired you to do this?
To this day I have been heavily involved in the burlesque, vintage and Pin-up circles and have a lot of clients. They all used different products and over time some of the popular ones were discontinued. Even I was looking for the perfect setting spray; a spray that had very strong hold without being crunchy and with a soft bounce and shine. Seemed like the impossible combination, but with the right developers and of course branding. I managed to pull it off. With my loyal clientele being avid social media bloggers. My Poison apple setting spray became a success. Since its release about
4 years ago, the range now has its signature setting spray, pomade, called “toffee apple” shampoo, called “shampotion”, conditioner called “the wicked crème” and treatment “once upon a week.”
Can you tell us about your earlier competition work and what is it about that, that you enjoyed?
I loved competition work early on in my career. I found it very exciting and also it gives you a chance to do work a little more elaborate than what you might ordinarily do in the salon. In my early years I won a few competitions over in WA. My favourite competition was an education presentation where you had to present your work to an audience and panel of judges and I chose avant-garde hair; the more outrageous, the better! I won the Western Australian title for that one. It was a lot of fun and filled with showmanship. I think competitions are a great way for hairdressers and salons to come together as a community and celebrate their craft.
You have worked with a celebrity clientele; can you tell us more about this?
I’m blushing as I answer this question. How do you answer this without sounding like a show-off. I can’t kiss and tell, but how about I drop some categories. I recently worked on the Real Housewives of Melbourne. Stars from neighbours, I have done the Logies. I have even been flown interstate to do hair for celebrity weddings as well. Its funny how this sort of clientele snowballs. It is such a tight knit community, and everyone knows each other and recommendations for stylists, makeup artists and hairdressers, are taken very seriously. If you are good at what you do and have the right attitude, you will do very well.
You do the most amazing wig work, what inspired you to step into this field?
I love, love, love wigs. I have an unhealthy amorous relationship with wigs. Nearly like a fetish. I love that a prosthetic can be made and fitted so well that it can pass as real hair. A lot of people say they don’t like wigs and they can always tell when someone is wearing one…….. they fail to realise that they can only tell the bad ones. I had my own salon for ten years and I worked next door to a wig shop, and I would cut all of their wigs for them. The workload was huge, and at times inconvenient. However, I am so appreciative that I had that opportunity to have such an invaluable experience. Now that I am confident with wigs, I am opening up another branch to my business cutting wigs for medical patients.
You have the most fabulous YouTube channel, ‘Bouffant Delacroix’ with 12.2k subscribers! Can you tell us about what inspired you to create this, and how it has influenced your business?
I think I am a frustrated film maker or presenter haha! In the early years of my salon, I was still building up clientele. So, during the quiet times, my apprentice and I would pull out the camera and film tutorials on how to do various styles. Even though they would take hours,
they were a lot of fun. I cover techniques such as roller placement and vintage styling. I gained a lot of followers and people would email me from other countries asking for advice on various techniques. It was very flattering. And of course, the YouTube channel attracted a clientele as well. It was so easy when new clients came in because they felt they already knew you, so there was no need for ice breakers.
You still create a lot of content; how do you balance the time being on the floor working in your business and the creative side of making content?
This is a hard one to juggle. If you are spinning too many plates in the air, you run the risk of dropping all of them. I try to evaluate my life on a weekly basis and find areas of time that are misused and then change my mind setting in order to make that spare time constructive time. However, the biggest secrets are always the simple ones. Look after yourself. Eat good food. And get lots of sleep! that way, if you have a healthy mind the rest will fall into place.
“I LOVE, LOVE, LOVE WIGS. I HAVE AN UNHEALTHY AMOROUS RELATIONSHIP WITH WIGS. NEARLY LIKE A FETISH. I LOVE THAT A PROSTHETIC CAN BE MADE AND FITTED SO WELL THAT IT CAN PASS AS REAL HAIR.” When you are not doing hair or creating content, where would we find you? How do you like to spend your spare time?
When I am not working, you can always find me at the gym…… that’s a lie haha! You will find me at my favourite Yum Cha Chinese restaurant having dumplings with my kids. Or you can find me cooking for my friends. Or you can find me staying back after work and having a glass of wine with my clients. I also bought a virtual
reality system, so sometimes you can find me defending the city and fighting zombies. Having some time with the ones you love…. even if they are zombies, is very important to me.
Can you share with us some of the biggest challenges you’ve faced along the journey and how you overcame these?
I think challenges in this industry can present themselves from very different angles. Developing heathy relationships between yourself, staff and clients is paramount and sometimes you encounter prickly personalities. I think a very important skill to learn is to be able to set boundaries and stick to them. It is important to show people what behaviour you can accommodate and what behaviour is unacceptable. Because when you are in a service industry and people are paying you, it is very easy for the lines between instructions and being demanding to get blurred.
What achievement are you most proud of in your life or career?
The achievement that I am most proud of is not a singular, but sometimes I will catch myself out on an average day at work and think to myself, “You broke the mould! You may not be a doctor or a builder or a famous actor. However, you are your own boss and you make people happy and it is entirely up to you how basic or how successful you are in your career.” You can earn $50k a year or $200k a year. It all comes down to how much work you put in.
What is on the agenda for the future?
In the future I am focusing on my wig company. There is something so rewarding about giving someone back their confidence. And of course, also expanding my Poison Apple range. That’s if I can find time in between clients. But most of all, having goals is very healthy. But always take time out to enjoy the current moment. We often look back at our lives and have fond memories of people and places. These times that we remember are when we have been truly present, and they are invaluable. They build character and make you appreciate the small things in life. Hair Biz Year 16 Issue 3
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e r u t CLIP Cul
Kervin Hiew, lead educator for Wahl was born and raised in Borneo (Land below the wind), Sabah, Malaysia. Growing up in a single parent home shaped him into an independent kid, and from as early as 11yrs old there was an inner desire to be a hairdresser and barber.
Kervin Hiew
At 17, and straight out of high school Kervin joined a local hair academy and began his journey into the hairdressing industry. He built up his portfolio as a lecturer, hairstylist, and as a brand technician in L’Oreal, Malaysia. “With more than 13 years of accumulated experience in the industry I knew that the passion and drive that got me to this point would have no limits,” he says. “And this same drive gave me the gumption to venture into the barbering industry.” We caught up with Kervin to chat about his career thus far, his role with Wahl professional and what’s ahead for this talented individual.
Can you tell us a little about your business, The Hairdressers Barbershop (THBX) and how it has grown since it was established in 2013?
I’ve always lived with the notion that no dream is too small or too big. I measure my own capability based on how much I can contribute towards a decision. From the moment I decided that I would step out on my own and open my own shop, I began a methodical process step by step to make sure that I would get there. What started with 2 barbers (often just myself and a trusted friend) offering affordable prices with great skill in a small shop, soon became 6 barbers in a 2 floor storey building! Like a bakery selling hot bread straight out of the oven, everyone waits in line to ‘GET IT WHILE ITS HOT!’ What initiated that second phase was seeing all the support we were getting and the clients
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that were waiting patiently for OUR SERVICES. It was clear that it was time to expand and grow the team. From recruiting and mentoring to establishing better working platforms for others, who share in our passion, that was also enough to fuel me to push for better and higher standards for our industry.
What makes you passionate about education?
As an Educator, I aim to be a role model and inspire a strong sense of self-belief among other barbers. Learning is a two-way street – while we share our knowledge gained through years of experience, we learn something new about ourselves along the way. In doing so, I have been able to realise my dream of elevating the local barber scene; one barber at a time.
What does it mean to you to be the lead educator for WAHL in S.E. Asia and what does the role entail?
This opportunity shifted my life trajectory; when I applied to WAHL to be an educator, my intention was to gain exposure for our brand (THBX), to spread awareness about us! So, when WAHL came around full throttle, it started to do so much more for me and my personal goals; essentially it opened doors and allowed me to travel the world to finite my education as a WAHL educator. Back then, in 2017, I was the only WAHL educator in the region; now we have 9 educators in total from Malaysia, Singapore, Indonesia, Philippines, Vietnam and Thailand and I am the Lead Educator and Coordinator for WAHL in SE Asia!
“I HOPE TO NOT JUST INSPIRE OTHERS BUT ALSO TO CREATE MORE PLATFORMS FOR THOSE THAT SHARE MY PASSION” How important are the tools you use to your career, shop and education?
Incredibly important! With the correct tools applied in the right situation and cutting technique, it doesn’t just provide us with the result that we want but it also makes things much more efficient, as it’s easier to achieve the results you need when you are armed with reliable and trustworthy tools.
Do you have a favourite Wahl Clipper and if so which one?
Of course, I do! Hands down it’s the Cordless Magic Clip. It’s the tool that is loved by most people! The staggered tooth blades are just another awesome creation from WAHL to help barbers and hairdressers to cut hair from not just a visual sense but a technical one too. That helps a lot especially when we are cutting on short hair!
Do you have a signature style that you are best known for?
I would say my signature style is through listening. Although I’m a contemporary cutter I often like to mix classic and modern styles together. So even though creativity must flow, I still always implement the main fundamentals of technique and trends throughout, just with a twist!
Have you done any photoshoots for competitions and/or magazines and if so can you tell us about this experience?
businesses under one roof: Tattoo Service, Hair Salon, Lash Studio & Drinks Bar! The idea for this is to encourage and spread #CONNECTION and creativity within the same workspace. It’s always fun to work in a place where people truly believe in their craft and have great passion for their work.
And finally, where do you see yourself in 5 years’ time?
My dream is always to elevate the local barber industry to a higher and greater level. Setting a bar for the industry is what I have strived to do since day one. In 5 years’ time, I hope to not just inspire others but also to create more platforms for those that share my passion and want an opportunity to build a career. So… big picture goal for me at this point is to run a chain of barbershops!
SPEED DATE WITH KERWIN: FAVOURITE FOOD: Without hesitation, my favourite food has got to be HOTPOT and those around me will tell you that too! FAVOURITE DESTINATION: Anywhere with a mix of culture! I like to explore new cultures as it opens my insight and help me put things in more perspective to understand different values in life! However, If I had to choose 1, I would choose Thailand, great food, great people!
Yes, I have. Back when I was starting out in the industry; exploring new things and trying out whatever I could to chase the dream. Whatever opportunity arose that allowed me to grow my exposure and finite my skillset I would do! Overall these are the things that added to my humbling experience and taught me the art of patience; patience because its physically taxing but also patience with myself to learn all the important details I needed; even down to the importance of lighting, body posture, facial features and styles and many other essential factors that play a role in overall aesthetic expectations.
MUSIC YOU ARE LISTENING TO NOW: Lofi has become one of the longest playlists that appear as my music suggestion! It helps me to calm my busy mind and the same time helps me stay creative!
We have heard a lot about ‘Culture Cribs’, can you tell us what it does and what is your involvement?
IF YOU COULD CHANGE ONE THING ABOUT THE INDUSTRY WHAT WOULD IT BE? The hair industry has been amazing. It has its own eco system and I think it is beautiful. Things can be different from one place to another; but to me it’s the uniqueness of it that makes it so beautiful. I don’t think I would change it but more so maybe improvise it for the better of the next industry generation!
Culture Cribs is a community of mixed cultures and lifestyles. It is the first and only local platform that features a mixture a brands and services working together to provide a unique customer experience. Currently, the Culture Cribs Community consists of 4 different
@barberkervin_thb_og
IF YOU WEREN’T A BARBER/HAIRDRESSER, WHAT WOULD YOU BE? A famous musician? Haha, since it was one of my choices to go to between hairdressing & culinary. I guess with my personality and work ethic I’ve learnt over the decade, I know I have the intestinal fortitude to pursue anything – so as long as I really want it to happen…. It will!
@wahlproaus
www.wahlpro.com
THE CINCO SUCCESS FORMULA
By Louise May
The Cinco experience is like no other. From the relaxing colour bar to the extensive range of food and beverages delivered straight to your chair, to the signature treatments… It’s luxury from walk-in, to walk-out.
Cinco Hair Boutique overdelivers in customer experience. When customers enter the salon, it is a one-of-a-kind experience. Everything from sound, to smell, to visual appeal has been crafted for the best customer experience imaginable. It is no wonder that Cinco Hair Boutique in Western Australia was named Finalist in 2021 for the AHIA Newcomer of the Year.
Was business ownership always a priority for you?
Cinco Hair Boutique was started by owner Kendall Drake in 2018 from scratch, and built from the ground up. Within three years, she grew her team from 1 to 7 staff, and built a client base of over 4,000 customers, pivoting from a wedding hair business to one of Busselton’s most sustainable, luxury city-feel hair boutiques.
The most challenging part managing staff. Why can’t they stay forever… I feel like as the leader you have to always be on the A Game but also you have to learn to accept people and things they do and not to stress the small stuff!!
Our Hair Biz Editor Louise May spoke with Kendall to find out more about Cinco’s success formula.
“IN THIS INDUSTRY YOU HAVE TO BE MOTIVATED AND HARD WORKING. GROW ORGANICALLY AND ENJOY THE RIDE!” 40
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Tell us a little about your career prior to opening your salon.
I had studied the TAE Course, so the plan was to become a Trainer and Accessor @ TAFE for hairdressing and had just been accepted into UNI. This was the area I was heading down. So, a totally different path… but I was so passionate about hair and the industry, I just wanted to make a difference and change the old ways of running a hairdressing business or salon. I wanted to work out a way to retain my staff and inspire them to be the best version of themselves, this was always in the back of my mind.
It was always on my mind but purely to challenge myself and inspire and to create a good working environment for the team
Share with us some of the biggest challenges you’ve faced along the journey and how you overcame these/ What’s the most challenging aspect?
Who were your industry heroes in your early years and who inspires you today?
Sharon Blain was a huge inspiration to me as an apprentice hairdresser I just loved her and would watch her hair tutorials for hours. I also was able to afford and attend one of her courses a couple of years ago , and finally got to meet her, I was so happy I cried…. Also, Lauren Curtis in my early makeup days, I would watch her for hours… So was so inspiring!
What do you enjoy most about your business?
I love training the staff and watching them grow. I love to look back to see how far we have come. This makes me feel so proud of what we have achieved in 4 years.
“ALWAYS TRUST YOUR GUT INSTINCT IF IT DOESN’T FEEL RIGHT LISTEN TO IT!” What do you feel is so unique about the Cinco concept?
A luxe day spa feel. We have all the special touches that make the CiNCO Journey special from start to finish. We also specialise in makeup and extensions; this is what really sets us apart.
You have had a lot of growth and get great support by Kuene and Kerastase , how important is it to have a great relationship with your product companies?
Yes, we are one of Kuene’s top 3 accounts in Western Australia. We are a Diamond Salon. We are very proud to be where we are today!! It is still early days (wink)
and Kerastase?
Since partnering with the company 9 months ago , we have been kicking goals and just love being able to offer our guests the best products on the market. What would you say are the core values or philosophies which define your business and leadership style? FUN – enjoying your work INTEGRITY - doing the right thing TEAMWORK- supporting each other
What specific qualities or characteristics do you look for when selecting potential staff for your salon?
I always look for someone who is eager to learn, hardworking, genuine, someone who seems like a team player.
What are your secrets for building a happy and high performing team?
Rewarding the team when they achieve goals and targets not just cash rewards but experiences, giving thanks and lifting them up with compliments and positivity. Always alter their targets so it’s not dull, is always a fun way to not get stuck in a rut. Lots of training and development options, especially in retail and add on services. We always inform the team of the importance of having “all of the things”
What are your secrets to juggling the demands of running a busy salon and large team?
• Scheduling in regular long weekends when I can. This helps keep energy and keep you recharged and sane. • Keeping waitlists • Keeping notes • Having goals and targets to meet keeps us all accountable. • Being proactive
What’s your advice to others who aspire to becoming an entrepreneur and starting their own salon business?
If you have the passion and aren’t scared of hard work, then go for it! It is a lot more than just working for someone in the salon, I think people could sometimes have the wrong idea about what it’s really like to have your own business. In this industry you have to be motivated and hard working. Grow organically and enjoy the ride! Keep your ideas fresh and original
What has been your greatest lesson or piece of advice along your business journey?
Always trust your gut instinct if it doesn’t feel right listen to it! Take time for you! Enjoy the ride
What advice would you give others who dream of building an impactful brand? Hard work is the key to succsess
Any exciting plans for the future?
Shhhhh it’s a secret…. A Launch of something we have been working on over the last year make sure to follow our socials @cincohairboutique We are outgrowing our beautiful space, so hopefully a new space if all goes to plan. Some editorial work and continue building the Cinco Brand. Hair Biz Year 16 Issue 3
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THE IMPORTANCE OF
BRAND PARTNERSHIP The original Jackies Hair studio opened in 2000 on Old South Head Road, Rose Bay, NSW. After 15 years, owner Jackie Stern decided to open a home salon as well and concentrate on her family, having 2 small children. The house was in Rose Bay so was close to the salon but after 2 years, she realised her work/life balance was lacking so relocated the salon to its current location in Ian St… also in Rose Bay! Jackie Stern
Jackie started hairdressing at the age of 16, coming from a 3rd generation of hairdressers and completing her apprenticeship at Eva Hair Hair Care in Bellevue Hill. After this she travelled overseas and, on her return, she opened her first salon at 21 years of age in Bondi, called Distinctions with her business partner. They parted ways in 2000 when she opened Jackie’s Hair Studio and the rest is history. We spoke to this local gal about her journey so far and the importance of partnering with a like-minded brand – bhave™.
What do you enjoy most about your business?
My amazing loyal clients, which some I have had since day one. They allow me to be creative and trust my opinion. I have a great relationship, and many have become life-long friends. I love being part of all the major events, weddings, birthdays, any other excuse to celebrate a major milestone, where having the perfect look is my responsibility. My salon is very casual and laid back and clients feel at home, often just popping in for a chat.
BEFORE BHAVE COLOUR
AFTER BHAVE 42 Hair BizCOLOUR Year 16 Issue 3
Why do you feel the partnership between yourself and bhave™ is such a good fit?
The colour range and the covering ability is fantastic, which is great as I have such a diverse clientele. I specialise in bhave’s keratin smoothing therapies and believe them to be the best by far as they last so long. bhave’s colours are very quick to apply and process and I can service more clients in a day and clients love how they can be out within the hour having both a tint and blow-dry! Their retail products are very popular, and they have a compact range which is a perfect balance of everything that my clients require. It’s a great value add to the salon. My bhave™ rep Emma is so accommodating and supportive of my salon and goes beyond all expectations. The bhave™ team is innovative and we always look forward to what’s coming up next!
BEFORE KERATIN SMOOTHING
AFTER KERATIN SMOOTHING
During Covid and the hard times we all faced, the support and understanding we have been shown by bhave™ really showed their true colours and without their support, the salon would not have survived. When we had the limitations in the salon, I was so happy using bhave™ colours as with the quick 10-minute processing time I could service twice as many clients who felt comfortable about not being in the salon for a long time.
Making changes along the way, what are your secrets for building a happy life/work balance?
It’s all about loving what you do! My clients are extended family and I absolutely love hairdressing. My kids have grown up with me working very hard and my husband is very supportive as well as my family members.
What has been your greatest lesson or piece of advice along your business journey so far?
Work hard, treat every client equally and be open and honest with your clients. Follow your passion and if you are as fortunate as me your passion can become your career.
What’s on the agenda for the future?
Just to keep my clients happy and keep on doing what I love with like-minded individuals around me in partnership and success!
Final Instalment: Meet the 2021
ELIZA ANDREWS Eliza describes herself as being a Creative for over 25 years, but has officially been in the hair industry for 5 and a half. “I grew up writing stories and making art, which led me to discover the world of makeup,” she says. “I was so intrigued by the idea of using people as a medium with which to create that after finishing high school, I attended makeup college for two years. That’s what led me to hair.” It felt like the logical next step for her, since she didn’t want to get a job at a makeup counter and paid work in film and tv felt nearly impossible to find. Having been doing hair since 2016, one cold now safely say that Eliza has found her community and place in the world. “I have two national awards under my belt, and go into work every day with the intention to do hair and chat nonsense with my clients.”
What made you want to be a hairdresser?
Funnily enough, I never wanted to be a hairdresser. It was never something I felt drawn to, nor was it something I considered myself naturally adept at. After finishing school and spending 2 years at makeup college, it came time for me to get a job, and hair seemed like a logical choice. I was by no means excited to do an apprenticeship but saw it as something to pay the bills while I figured out how to “make it” as a makeup artist. I got a job at a local salon and worked there for a few months before I was fired. That was when I got my job with Royals and started to be trained and mentored by people who were passionate and skilled. They took me under their wing, showed me how to succeed, and accepted me for exactly who I was at the time. Working alongside those people is what made me want to be a hairdresser.
What kind of hair work is your favourite and why?
I love any kind of big change, but I LOVE a big bleach-up. I love transforming someone completely with their hair. I love being able to give someone the hair of their dreams, that they didn’t think was even achievable. Obviously, there is the fun challenge of a huge colour
process, pushing your skills and knowledge to new places every time, but I also love the personal aspect of a big colour appointment. To me, there is nothing more fun than finding 4+ hours of conversation with someone you barely know.
How do you manage life and work balance?
We work in an industry that demands a lot from us, both physically and emotionally, so to keep myself balanced I like to live very simply and derive joy from average things, like making a coffee and watching the sunrise, or spending quality time with friends, just talking and enjoying each other’s company. I also have learned the value of having a hobby that is completely outside of what I do for work, and so I have been learning to speak Italian for almost a year now. There is an Italian phrase that aligns perfectly with how I keep myself grounded – il dolce far niente…. The sweetness of doing nothing.
Who inspires you in the creative field of hairdressing and why?
I’m constantly being inspired by people all across the industry for different reasons. I continue to look up to those who taught me my basic hair fundamentals, having had the privilege of watching them grow over the last 5 or so years. Creatively, I’d say I have been the most inspired by my boss / mentor / platonic life partner Travis Bandiera. He was the person who first showed me the world outside of salon hair and pushed me to do things I wasn’t convinced I could even do. Assisting him and learning from him has been one of the biggest factors behind making me the hardworking, curious, and skilled hairdresser I have become.
If you could spend a day with anyone from a business or lifestyle mentorship perspective who would it be and why?
Although we’ve met many times now, I have always wanted to spend a day with Dario Cotroneo and have the chance to just talk. He is one of the most profound and interesting people I have ever met, and his views on life, hair, business, and mindfulness are ones that I find incredibly thought-provoking and fascinating. I’d love to live inside his brain for a day, but that’s probably pushing it, so I’ll happily settle for a coffee instead.
How important are competitions and awards to you?
In all honesty, competitions used to mean too much to me. I felt like I needed them as a way of proving something, both to myself and those around me. I became afraid to compete again, because I couldn’t bare the thought of not winning. Only recently have my thoughts on this changed to a healthier approach. Obviously winning is fantastic, but now I can’t wait to try and compete again to push myself artistically and technically, not just to try and win a title or a trophy. I value my wins, and I am proud of them, but I am more than just a few trophies on the front desk, no matter how many competitions I do or don’t enter.
Can you tell us a little about what has been a stand out in terms of being a member of the Hot Shots team?
Having already formed some incredible connections and done some amazing work, I can’t wait to see what’s in store for this year’s Hot Shots Team. Having spent time already in the House and completed our photo shoot with Andrew O’Toole, both amazing experiences, I already know that we are going to work together again and support each other for years to come. I can’t wait to support and be supported by this team of incredible stylists and humans.
Where do you see yourself in 10 years’ time?
If you had asked me this 10 years ago, I would have said that I wanted to be in Hollywood working as a makeup artist on blockbuster films, or something equally extravagant and exciting. These days, I like to imagine my future self, living a little more simply. A nice house and a loving partner, maybe a kid or two. I’d love to be able to take a step back from the salon floor and work in education, either for a brand or for myself. I don’t think I’ll ever stop wanting to look after my clients, but a few days in salon and a few days teaching, with time for my family and friends in between sounds pretty fabulous to me.
FUN SNAPSHOT Worst fashion moment: The entirety of my high-school life. Worst Hair day: Probably the day the entire top layer of my hair snapped after yet another month of on-scalp bleach with no treatment, and daily heat styling with no heat protectant. I had purple hair at the time and became a real-life Troll Doll. Fav Destination: Yamba, NSW. It’s the town I grew up visiting on holidays and is now where my family live. It’s a slice of paradise, and it’s become home. Fav Drink: Canadian Club and dry, but if you want me to be really specific: Canadian Club and dry from a tap in a pub, with lime and ice. Nothing beats it. If you weren’t a hairdresser, you would be a... The obvious answer would be makeup artist, but that seems like a copout. For a long time, when I was in school, I wanted to be an English/History teacher, so probably that.
2022 L’ORÉAL PROFESSIONAL BUSINESS FORUM
By Linda Woodhead
Held at the JW Marriot, Gold Coast QLD, 250 hair professionals and salon owners joined in person, for the 2022 L’Oréal Professional Business Forum, a 3-day hybrid event which was also streamed live across Australia to an additional 200 online attendees. With a theme of creating beauty that moves the world and reinventing professional beauty sustainability, following a cocktail evening on arrival, the day time conference opened with an acknowledgement of country by our MC/Host, Sales Director, Lara Woolley. Marking his 4th Year with the company, David Higgins, MD L’Oréal Professional Products Division, welcomed the group and introduced how the impressive line-up of guest speakers would take us all on a journey to discuss the challenges posed by the pandemic and show how businesses around the world have reacted in agile and decisive ways. “As we move into the next phase, now more than ever, it’s critical to seek out and seize the opportunities emerging in the recovery,” he said. Over the next few days we would be focussing on: - Reinventing for the future post COVID-19, while also laying the foundation for the future - Enhancing business and strategic resilience for tomorrow from data and insights learned from the pandemic - Changing consumer behaviour and what is driving their purchase decisions - And Capitalising effectively on the opportunities rising in the post COVID-19 recovery and continue winning in the marketplace Our first speaker was Dale Sidebottom, Mr. Happy, who describes himself as a ‘Play Consultant’; author of ‘All work No play’ and known for his radio podcast and as a corporate speaker! He got us all up and excited about what was to come with his various activities for laughter, setting the tone with reinforcing
a focus on being kind to ourselves. Next up was Sylvia Stewart, Director of Education & Digital who reminded the audience of the exciting technology and support for salons available through 24 hours a day, one stop shop for all hair education needs through ‘Access’ and reinforcing how education is and always will be leading the game. Sandy Chong, CEO of the Australian Hairdressing Council, spoke about the current industry landscape, incorporating the AHC pillars of raising industry standards, connecting our industry, being a voice to government and supporting business and education. She shared how things have changed in recent years and how salons need to adapt. Interesting statistics identifying the skill shortage showed that the industry needs 4500 hairdressers a year to grow and we looked at untapped demographics to help. One such sector is the 20,000 people with a disability that want work and with subsidised wages, and a National program, the AHC will shortly introduce a pilot of 6 salons to utilise this worthy group. Understanding the differences of indigenous people for example in the Northern Territory and delivering apprenticeships in shorter time is also on the upcoming agenda.
“BE THE CHANGE YOU WISH TO SEE IN THE INDUSTRY” SANDY CHONG Sandy also spoke about the various models within the hair industry including sole traders and home salons who represent a large part and showed results of recent surveys carried out to
determine why staff leave full time employment and why they return, with flexibility and money being 2 key factors. Why do people panic buy toilet paper? Why is it that in an era when we’ve never known more about healthy food and healthy living - that we’ve never been as obese as a population? And in this me-too era of empowering equality and authenticity - why is it that the worst of so-called reality TV continues to rate so highly? Penny Burke, our next speaker, explained why! An expert social commentator on understanding human behaviour, Penny blended statistics and demographics of the population with research and insight into behavioural science to explain why people do what they do.
“PERCEPTION IS A KEY MIND MESSAGE TO THE HEART” PENNY BURKE Penny was a highlight for me! Her compelling, witty and highly practical presentation was brilliant! As the original director of Australia’s largest ad agency – Dreamteam, she created iconic brands and campaigns including the Yellow Pages – ‘Not happy Jan’ ad we all know and love and use in everyday vernacular. Now with a marketing agency she spoke about how to build fame and how to work out what you are famous for. Knowing you unique selling position, your demographic and understanding that marketing today is all about the heart and not just the head! After a break for a sumptuous lunch we were treated to a presentation by our keynote speaker the ‘inspirational’ Australian of the
“BE BOLD. PUT YOURSELF OUT THERE AND GOOD THINGS WILL COME!” Laura Woolley 48 Hair Biz Year 16 Issue 3
DYLAN ALCOTT
Dylan Alcot
Year 2022 - Dylan Alcott OAM. Although born with a tumour wrapped around his spinal cord, that hasn’t stopped him becoming one of Australia’s best known and successful sportspeople and media personalities. The tumour was cut out when he was a couple of days old and he has been in a wheelchair his entire life. Dylan was a passionate speaker and his inspirational storytelling instilled an extremely moving sentiment. He is always seeking to correct the perceptions of the disabled community and fosters respect and awareness in audiences he speaks before, seeking to share his story and inspire others to be the best versions of themselves. Telling us all something we didn’t know and that was the true meaning of the word ‘Para’ in Paralympics actually meaning Parallel i.e. Olympians with a disability running parallel to the Olympics. He took us on his journey from early on in his life and home with his family to winning gold in wheelchair basketball at the Beijing Olympics, followed by backpacking around Europe, crowd surfing in a wheelchair at Coachella and then at the age of 22 years playing and training in tennis. Entering the tennis world tour in 2014, at end of his career he had won 15 grand slam titles and was No 1 for 4 years. Working now across a number of different industries, running his foundation and creating some incredible events his purpose and passion is to change perceptions, so people with disability can live the lives they deserve to live. Our final speaker of the day was Clare Payne, a World Economic Forum Young Global Leader, recognised as one of ‘100 Women of Influence’ in Australia. Globally recognised for her work in ethics in finance and her personal commitment to social issues, Clare advises businesses and leaders on ethics, good governance and trust. Clare will delivered an overview on the rise of female wealth, ‘values’ based purchasing, brand association and the implications for our world. Interesting to learn that the top economy in the world is not a country as you would expect but Women! Baby boomers are due to inherit fund in the not too distant future, will outlive men and then decide what to do with those funds in terms of handing to Gen X and Y and currently in Australia 52% of women are the breadwinners with 96% of women having control of financial decisions in the family.
After a huge day of content it was off to local venue ‘The Glasshouse’ at The Island Hotel for a gala dinner and drinks. Day 2 and Lara Woolley spoke about the companies sustainability commitment through Climate, Water and Forest and the Transformational activities taking place to respect environmental boundaries. Followed by Cara Riley, Director of Marketing, with another insightful presentation on creating the ultimate experience and various consumer insights. Macro trends have taught us that we need to be a digitally attractive market offering real world experiences and with covid having long term effects on shopping habits consumers are more Informed and educated regarding wellbeing, beauty, sustainability and hair rejuvenation. Cara took us through the various archetypes of consumers, their desired shopping experience and factors to take on board such as Time, Flexibility, Comfort and Price Fascinating, to say the least was our next speaker Dr. Catriona Wallace, an entrepreneur in the artificial intelligence field, adjunct professor and expert in digital transformation, the future of work, responsible technology and women in leadership. Based in NYC and Sydney, Dr Catriona Wallace is one of the world’s most cited experts on the Future of Customer Experience, Artificial Intelligence and Bot Strategy. Dr. Wallace has a PhD in Organizational Behaviour: Human Technology Interaction and is a well published author and Analyst. She explained the Metaverse a Web3 augmentation which sits somewhere between zoom and reality! Via video we met robots Sophia and Grace and learnt about the ‘uncanny valley’ a term used for the ‘creepy’ stuff that is super close to reality and very new to 90% of us! With digital experience the focus and the adaptation for us WILL come in the form of service, voice recognition, employee experience, bots, online training, analytics, augmented reality and security Stress, deadlines, interruptions, negative emotions, bad habits and long working hours; all things we can resonate with however our final speaker Dr Adam Fraser showed us how to control the environment that creates challenges.
Dr Fraser is a peak performance researcher who helps people strive to achieve better performance in everything they do. What is unique about his research is that it focuses on how people can go beyond their potential without the collateral damage that normally comes with elite performance. He spoke about how to improve performance and effectively manage mindset and energy with positive results, looking at chemical responses through the release of Serotonin, Dopamine, Noradrenaline on the happy side and then Cortisol and Adrenaline who should just come for a short visit and then go! His theme ‘Find your Third Space’ was all about reflecting and resetting with the key to preventing burnout being short, but regular recovery. Tips to put in place for a healthy mindset are: Daily: Do something that puts you in a deep state of calm Weekly: Do something that energizes you Monthly: Take a day of no responsibility! Wise words indeed and ones that we all took on board to take away with us after an exciting, inspirational and thought provoking, fun few days! Thank you to the entire team at L’Oréal Professional for putting on a stellar forum and inviting myself and mocha to be part of the journey. Hair Biz Year 16 Issue 3
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COUNTING DOWN: EVERYTHING YOU CAN EXPECT AT HAIR FESTIVAL 2022 Here’s what’s in store for hairdressing’s biggest weekend over June 12 and 13. It’s almost time to party like it’s 2022, with Hair Festival almost here, taking place in Sydney over the Queen’s Birthday long weekend in June. What better way to get in the spirit than with some fun prizes and upgrades? Hair Festival have a variety of exclusive offers and giveaways planned to keep you in the know while you gear up for the festival. Keep an eye out on Instagram at @Hair_festival for your chance to win upgraded tickets, products from sponsors and tools from some of your favourite hair brands. This countdown is just a taste of what to expect on June 12 to 13 2022 and you don’t want to miss it. Hair Festival is a great opportunity to take part in an incredible weekend dedicated to all things hair, with a marketplace, industry guests, competitions, live demonstrations and more, taking place at Sydney’s famous Carriageworks venue. The festival is designed to showcase all aspects of the industry, from salons and barbers to manufacturers and distributors. We know that you’re always aiming to be the best, that’s why the event is bringing you a range of tailored education sessions. Whether you’re a hairdresser, salon owner, or business owner, Hair Festival is delivering the tools you need to take your career to the next level. For salon and business owners, the RealTalk business forum will address all the current issues that hair businesses are facing. The forum includes panel discussions from expert speakers including Terry Hawkins, Richard Kavanagh, Paul Fresca, Sandy Chong and Renya Xydis. However, it’s not just about education, Hair Festival is also about fun! With a host of entertainment and networking opportunities across both days, you’ll have plenty of chances to make new connections with fellow professionals in your industry. The free MarketPlace congregates it all over one packed expo floor that’s filled with innovations. Celebrate your creativity and enter the Hair Festival competitions, a great way to get your work noticed by your peers and the industry at large. There are a range of competitions available each year, including Dream Team Collaboration, Barber style, Editorial Glam Slam, and—new this year—A Splash of Colour. Winners will receive a range of prizes including an Editorial Feature in INSTYLE magazine and a selection of gifts from some of our favourite vendors. 50
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Feeling the need for some more colour in your life? Join the party at Wonderland, Hair Festival’s inaugural soiree. Expect live DJs, great vibes, and a chance to celebrate with the industry’s best. Not to mention expertly curated bites, delicious cocktails and a dance floor. Plus, did we mention the view? The National Maritime Museum provides us with a stunning and feed-worthy look of the city, making it the perfect spot for a glamorous evening.
Hair Festival, the weekend dedicated to celebrating the hair community, will be a monumental event for hairdressers and is sure to be one not to miss. Tickets are selling fast, so book yours today and get ready to join the celebration. For more information visit www.hairfestival.com.au
The Future is what you make it. Be Amazing, Look Amazing, Feel Amazing!
Amazing Hair ECO Brush Amazing Hair have taken consumable to another level with their Biodegradable brushes. These are becoming popular within the hair and extension industry. • Anti-Knot Bristle • Perfect for Hair Extensions • Ergonomic Handle • Low Carbon and Eco Friendly • Made from Sustainable Material Slim Premium Weft 24” Amazing Hair have added a new length to their Slim Premium weft collection. We all fell in love with the revolutionary 20” Slim Premium weft, and now there’s more length to fall in love with. 24” Slim Premium weft is designed with the thinnest base ever seen in a weft extension. The Slim Premium Weft range created by Amazing Hair is incredibly versatile and produces outstanding and a natural looking blend to all hair types.
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BRISASIA FASHION FESTIVAL 2022
By Evie Golding
The BrisAsia Fashion Festival puts a spotlight on the wonderful Asian and Indigenous fashion culture in Qld. Fashion Director Liz Golding, co-ordinated and worked closely with major sponsor ghd and Brodie Tsiknaris, hair director (owner of Rokstar Salon) to create a breath-taking showcase from local and national Asian Designers to the best and brightest of QUT fashion graduates. This innovative curation champions intercultural local Asian designers and collaborates with indigenous artists to establish a new horizon for QLD fashion. Thrilled to be back at Fashion events after the last few years of disruption, this was the start of a lot of fun things to come for the Brisbane fashion scene. ghd as one of the sponsors, was a great way to connect the Award winning Rokstar Salon team for this fabulous event, working together to create the beautiful tresses of the diverse cast of models. Brodie Tsiknaris led the team by creating catwalk ready hair that had the crowd in awe, celebrating the wonderful culture Brisbane has to offer with debuting the new ghd Thin Wand, polishing the natural ringlets on the stunning Asian and indigenous models. Then ghd squad created Brodie’s signature ‘It Girl’ wave with a spin using the ghd soft curl tong to make a show stopping style. With the ghd unplugged, every backstage hair team’s dream, they team were able to make changes on the go for the second show to twist and pin for an effortless up-styles. Together with the innovative fashion, ghd hair squad and Issada Cosmetics makeup crew, the fashion show was a smashing hit. Queenslanders love to celebrate home-grown talent and can now do so in a way that alsoembraces the full spectrum of the state’s cultural diversity. Images supplied by Navneet Arora @ac_by_nav 52
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ANDIS DEBUTS BARBER THEMED MURALS IN ATLANTA AND VENICE BEACH ANDIS® recently celebrated its centennial year with the debut of a barber-themed mural in the trendy Little Five Points neighborhood in Atlanta, Georgia. The 11ft x 30ft sized, hand-painted mural pays homage to the brand’s heritage with its iconic Gold Master Cordless Clipper on full display and embraces the brand’s new positioning with its new tagline. – Create Your Way
The barbering scene, organic shapes, and bold colors in the company’s brand palette encourage locals to be inspired to create their way. This mural was the first implementation of the Andis® Brighter Community series, expected to roll out through major cities in 2022, and is part of the brand’s strategy to employ unique visual storytelling that highlights those at the center of their business – creators. “The Andis® Company believes creativity makes the world a better place and we are thrilled to bring that spirit to Atlanta with this inspirational mural. We always put our customers at the forefront in all we do so it was a natural decision to ensure that each element of the mural centres and celebrates the vibrancy of those creators, especially barbers. We have such a strong community here in the Big Peach and we are excited about giving residents a burst of color and inspiration in these times,” said Angie Vlasaty Peterson, the company’s Vice President of Marketing. “The mural has been months in the making, and we are happy to share it with Atlanta during our centennial year. We hope that residents come and experience it in person. We want them to see themselves represented and sincerely hope that it inspires and encourages them to go on creating their own works of art, in the barbershop or salon and beyond.” “Our customer is our priority, and our community is crucial,” added Vlasaty Peterson. “We view these murals as a natural part of Andis® Company’s reimagined end-to-end experience. Atlanta is already beautiful, but we wanted to give back to our customers, to connect with them in non-traditional, unexpected ways and really live our core values as a brand. We are 100% about championing the creative spirit and encouraging creative thinking and expression.” The first mural was designed and hand-painted by the team at Mural Art & Consulting, partnering with Overall Murals, who work with clients like Andis® Company to bring their artistic vision to life. 2nd cab off the rank can be seen at Venice Beach, a city steeped in surf, sport and car culture located on Venice Art Walls at 1800 Ocean Front Walk, Venice, CA 90291 from March 29 – May 24, 2022. 54
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HYDRATE@EVYPROFESSIONAL.COM
WWW.EVYPROFESSIONAL.COM PH 1300 760 165
NaCl
ACTIVATE DE LORENZO PRESENTS AW 2022 COLLECTION
Bright, fun and with an urban vibe, ACTIVATE invokes the recent past of transforming our lifestyles; a reflection of embracing more time to slow down, relax and acknowledge our need to keep physically and mentally active, however still look amazing in our fitness pursuits! De Lorenzo’s new educator, Becky McEvoy worked with the team to create beautifully bold yet natural colours with a variation on styles – from envious curls to stunning up styles and flowing luscious locks - that for the consumer, are easy to create at home.
FIERY INGENUE
A beautifully slicked ponytail is the perfect companion for any fitness pursuits. She’s a no-fuss exercise fanatic, always wanting to look her best, even whilst working up a sweat! The beautiful Natural Base 6 Red – with the roots a combination of Novacolor and Novoxyl – and the ends enhanced with Novacreme, is perfectly complemented by some pre-existing lighter pieces through mid-lengths and ends. This delivers a stunning flickering out of colour to the ends of the pony, showcasing dimension and movement.
TANGERINE DREAM
She’s cool and sophisticated yet isn’t afraid to embrace fashion styles of the past that have come full circle and are still relevant. Dressed down with a sultry vibe, she showcases a free- flowing, relaxed style with a Natural Base Level 5. Melded hues of cool and warm blondes, created with Novalite, Novoxyl and Novacreme, enhance the overall look.
FESTIVAL CHIC
Golden hues of honey and creamy blonde enhance this super-relaxed vibe complementing her Natural Base 5. Evoking festival chic with a twist, she’s a mixture of old-school finesse with modern luxe, maintaining a stunning feminine spirit and retro dance aesthetic. Her loosely tousled boho waves and colour have been created through a combination of Novalite, Novoxyl and Novacreme.
GET PHYSICAL
She’s the embodiment of a modern day aerobics diva, channeling a vintage vibe with a modern edge. She’s sassy and assured in her strength, with her beautifully styled voluminous curls in a half up do, accentuated by the detailed hairline which creates a stunning face framing effect. She’s a Natural Base Level 2, with a combination of Novacolor and Novacreme enhancing her dark colour and enviable texture.
delorenzo.com.au
FITNESS FEMME
Ready for some fashionable fitness activity, her enviable fiery solar hued, beautifully styled, textured box braid is created from a Base Novacolor T7, with a combination of Novafusion Fire Red and Copper. She’s ready for the elements, with a sense of sophistication, yet pushing the boundaries in her fashion choices, ensuring she’ll have heads turning whilst she’s working out.
Combining the best of nature and technology to deliver superior Australian made, vegan certified hair colour.
Novacolor is an integral part of the De Lorenzo’s Nova 360o Total Care Solutions Range. Formulated with Novabond Technology and the Active Deposit 3 Phase System. Manufactured on site in Australia specifically for our climate, Novacolor provides a full spectrum of low ammonia based, permanent hair colour shades designed for truer, richer, longerlasting colour, complete grey coverage and unmatched shine.
SAME MUK, NEW LOOK THE NEW FACES OF MUK HAIRCARE
muk Haircare have revealed their new faces for the brand with a collection of images showcasing effortless and understated luxury. The photo shoot took place in the early months of 2021 and with the numerous lockdowns across the country, muk Haircare held on tight to the images, delaying the launch until early 2022. The brand is going through an exciting rebirth with this new imagery, an upcoming repack of their haircare range and new professional launches. 2022 is an exciting year for muk Haircare and their new collection heralds a new beginning. Inspiration behind the shoot came from fashion references including Zara, Chloe and Gucci. The group of images includes a series of female and male images. The female focusing on natural texture, curls, slightly undone and wearable hair. The male images focus on transformative styles, long and short, playing with street style to polished looks. The collection of images highlights muk Haircare’s vision for the future. Adapting to change, natural, wearable hair, with a touch of understated luxury. Hairstyles that can easily be achieved and transformed using muk Haircare styling and electrical products. CEO and Co-Founder Janelle Reynolds says of the new campaign, ‘We are so thrilled with the result, which has enabled us to reimagine the muk Haircare brand and image and promote it on a national and global scale. This new innovative and creative direction will follow through all brand elements into the future. We are so excited to share what we have.” www.mukhair.com 60
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ELEVATE YOUR ARTISTRY WITH LUMI10 If you haven’t been up close and personal with the 10-minute, express-service innovation – Lumi10 Permanent Crème Color – allow us to introduce you! It’s professional permanent hair color that delivers 100% grey coverage and up to 2x the shine in just 10 minutes.
With a collection of luscious, deeply pigmented, biz-building shades, this powerful LumiShine collection offers long-lasting, fade-resistant colour, designed to increase your creativity and efficiency with speedy results. It’s a get-rich-quick opportunity for you…and your clients! Just some of what Lumi10 will do for you… • Let you fit in lots more clients • Nail 100% gray coverage • Rev up revenue • Double the shine of your gorgeous creations • Add express services – especially for those last-minute clients! -- with ease Celebrity Stylist, Jill Buck started building her relationship with Joico in 2018 and it only flourished from there, helping the brand create haircolor and styling content. Fast forward to January 2020 and Joico announced a formal partnership with Jill as an official Joico Celebrity Stylist. Already a JoiColor System expert, Jill uses all Joico color, as well as care and styling for her celebrity looks and continues to create content for the brand for both long- and shortform video, social media content and more technique-driven digital education. Oregon-grown and raised, Jill spent her early years exploring the coast, guiding river trips and carving the slopes just north of the California border. A rugged upbringing and love for the outdoors instilled in her a stubbornness drive to succeed. Graduating a year early from 62
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high school, she decided to pursue a career in the hair industry. She went on to Marinello in Las Vegas where she met longtime friend, Riawna Capri. The two started a whirlwind journey that would eventually reunite them years later. Jill graduated Marinello in 2002 and worked at a salon in Bend, Oregon before moving to Medford to help the opening of Cielo Salon. It was during this time that she got hitched and started a family. Her new found love however is Lumi10! “This is hands-down the most common colour that I mix into my base shades,” explains Jill of Lumi10’s super-adaptable 6N shade. “It’s the perfect way to drop a color slightly darker or bump my level 1- 4 brunettes slightly lighter. In addition, it’s a beautiful colour all on its own!” In 2011, she moved to Los Angeles and was welcomed into the Nine Zero One family. She operated the Braid Bar on Santa Monica Blvd and steadily grew her clientele. Over the next few years she worked her way up as a stylist and pursued opportunities to meet new clients and assist some shining stars — Julianne Hough, Nina Dobrev, Jessica Simpson, Selena Gomez, Lili Reinhart among others. “Embrace the chaos, seek creativity and stay positive,” says Jill, who understands the whirlwind of the industry but does her best to build solid relationships with each and every client. “Relationships matter and so does helping people feel good about themselves.” Among her presence in the salon, Buck also
works Dancing with the Stars, red carpet events, oversees direction of the Beauty Coach video series, tours with Beauty Coach and is an educator with 901 Academy. “Right smack in the middle of Lumi10’s Natural palette, 6N elevates your artistry with a strategic combination of red, yellow, and blue tones that result in balanced blondes and brunettes. Mix it with other shades to soften and subdue any hair-color result,” says Jill.
JILL’S FORMULA
Starting point: Natural Level 6 with gray Prep Treatment: Defy Damage ProSeries 1: Bond-Protecting Color Optimizer Formula 1: (PreLightening) BlondeLife Powder Lightener with LumiShine 10 Volume Developer Formula 2: (Base) LUMI10 Permanent Color with LUMI10 Dedicated Developer Formula 3: (Gloss) LumiShine Demi Permanent Liquid Color 6SB + 6N with LumiShine 5 Volume Developer Post treatment: Defy Damage Pro Series2 Bond-Strengthening Color Treatment www.joico.com.au
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e d n o Bl
THE
CARTEL
Owners Giorgia Floyd and Brittany Glover have created their brandnew boutique hair salon located on Collaroy’s beaches, dedicated to creating effortless lived-in hair. Inspired from the natural elements in the Mediterranean, guests instantly feel at ease during their visits.
GIORGIA
Colour Director/Co-Founder started her career in Hairdressing at the age of 15, working at a well-known salon on the Northern Beaches as an assistant. Having grown up in the area, she feels at home in Collaroy. She is wise beyond her years with extensive knowledge and a calming nature getting great satisfaction at the final reveal of the colour to her guests. “That instant happiness they get and mood elevation is like nothing else,” she says. “I absolutely love seeing everyone I look after walk out with a smile on their face”
BRITTANY
Colour Director/Co-Founder started her career in 2014 in Wollongong, initially not wanting to be a hairdresser but after being guided by a family member she soon discovered that whilst she didn’t mind the trade, she was bloody good at it. Britt relocated to Parkes for a year, soon ending up on the Northern Beaches. She has been building her career here and developing a loyal client base over the last few years that followed her wherever she went. Her fave thing to do is help her clients create their hair goals from colour to cut and she loves the process from start to finish!
How did you come to be in business together?
We both met working together at a salon near Manly (NSW) a few years ago, during that time we found ourselves to have very similar morals and values in both work and personal life.. we are both dedicated to our education and personal growth and we discovered in each other that we had a passion for creating a positive atmosphere and being able to make our clients feel we genuinely care; our clients are more like friends. We have always prided ourselves on making our clients feel unique. So, we talked, and we decided to bite the bullet and go out on our own. It all happened so fast, we had a vision but honestly had no idea how we were going to pull it together, we literally started from nothing, two 20 something year old blonde girls who decided to give salon business a crack. We’re so proud of how far we have come over the last 12 months.
What made you open the salon?
To be honest, it was always a dream to have our own business and be in control of our own success.
We believed that we were moving into that next stage of our lives and careers and we need to progress. We needed to be in control of the look and the vibe we wanted to deliver to our clients. I believe we were just lucky enough to have found each other at the right time.
What challenges did you encounter in the opening of the salon mid pandemic and how did you overcome them?
The Blonde Cartel was born in March 2021, mid Pandemic. Scary time to open a new business. Both of us always had a vision of the space we wanted to create for our clients and our staff. We were extremely lucky that both our partners are Tradies and Giorgia’s mum “Kaz”, having previously run business’s, was extremely helpful in getting us organised. When the pandemic hit for the second time, we knew it had the potential will ruin us, but like most business owners in tough times, we knew we had to adapt and we still managed to grow. The Pandemic relief package was a game changer for us and without that, our dream could have died in months.
You have grown quickly in that time; did you find it difficult finding staff and what strategies did you use to attract them?
We have been so lucky with staff, it started off just the 2 of us and now we have grown to 7, we are looking to put on another apprentice and another senior. Considering the nationwide shortage of hairdressers, we do consider ourselves fortunate but we’ve worked hard on creating a positive work environment where communication lines are open to all. We have a workspace where everyone gets along, and I’m not just saying that, we generally are all friends and often go for a night out together. We have chosen to be very selective with who we hire, they must be able in fit into the salon environment that we have created. We would rather work harder and longer than employ the wrong personality into our team. There is no point hiring one person and losing two through a personality clash We’ve heard lately a lot of salon owners saying that all their staff have left to go work from home to make more money. While the money may be slightly better, due to lower overheads, you miss out on that team banter, the togetherness and all the education and career growth that comes with a salon environment. Being lonely at home isn’t for us, we pay our girls well as it reflects the hard hours and beautiful results, they deliver for us and their clients.
How did you come up with the beautiful aesthetic and style for the salon?
We were inspired by the natural elements of the Mediterranean and placed our own personal twist to it.. How can you have a bad day when your surrounded by white, wood, cactus, and neutral leather? We prefer
the less is more look. Our beautiful friend Jesse is an Interior Designer, she was a massive help in delivering our vision. She took us shopping and she worked with our mood boards and visions, and she would basically say yes or no. Our Favourite part of the salon is the front desk area, it’s the focus of all our client photoshoots. We went to great lengths to source our pendants and our handy carpenter made our Moroccan tile front desk from scratch.
Who do you partner with in terms of supplies and why?
We are currently in partnership with Conceptual Brands. We met our rep, Nic Sargisson, last year when we were opening the doors of the Cartel. He genuinely cared about our business, he wanted us to be successful, he has a caring nature about him in general. Nic has had over 20 years in the industry, we knew we could trust him. Sarah-jane the milk_shake technician is a world of knowledge and she is someone we know we can contact at any time, should we need her assistance on anything from colour formulas to product knowledge. There were many reasons we decided to partner with Conceptual brands and Milk_shake, the coverage of their creative permanent colour was amazing, and the shine delivered by the new Gloss acid semi colours were exactly what we required to grow with the ever-evolving trends of our industry. The Smoothies Demi developer comes out looking and smelling like a smooth moisturiser, and our client’s hair really reflects this after a colour service, we are completely in love with the brand! On any given day, whenever we are washing hair at the basin, we are regularly asked by our clients “what is that scent” they can’t stop raving about how lovely it smells. Milk_shake makes home care recommendation and retail easy. We also stock foil-me foil, olaplex, and unite.
You are Sydney milk_shake ambassadors, how did this come about and what do you love about the brand?
Our understanding of why we were approached by conceptual brands was because similarities we have in our values. We are very conscious of the environment, we are a sustainable salon, we try and deliver a beautiful healthy-looking result. The milk_shake products make the most of the benefits of nature, to offer dedicated solutions for all hair types. With ingredients of natural origin such as milk and yogurt proteins and fruit extracts to enhance the hair’s natural beauty. It’s clean sustainable nature, cute packaging and powerful formulas were enough to convince us this was a brand we want to be in partnership with.
“HOW CAN YOU HAVE A BAD DAY WHEN YOUR SURROUNDED BY WHITE, WOOD, CACTUS, AND NEUTRAL LEATHER?” Hair Biz Year 16 Issue 3
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Cover Story
THE CHANGING FACE OF EDUCATION AND TRAINING By Anthony Gray, MIG Training
So much is currently happening in education and training and how trade skills training is managed in Australia. Changes that in the coming years will have a significant impact on how hairdressers and barbers are formally trained and subsequently how the skills needs of industry are shaped well into the future. The back story to this change is a little grim. Our industry needs close to 5000 Hairdressers a year to meet ongoing demand. Year-onyear apprenticeship commencements fallen well short of these numbers and subsequently the industry is now experiencing an acute skills shortage.
CHANGE 1: Boosting Apprenticeship Commencement incentive After more than a decade of decline in terms of the number of people in training and the subsequent impact on the numbers of qualified hairdressers and barbers in industry we are finally seeing the number of apprenticeship commencements growing substantially. This is primarily the result of the generous Boosting Apprenticeship Commencement (BAC) incentive which sees up to 50% of a first-year apprentices wage subsidised. In a further hit of positive news the BAC incentive which was due to complete at the end of March 2022 has been extended to the end of June 2022 providing many more salons and barbershops the opportunity to add much needed people to their teams. While the future of employer incentives beyond June is unclear with a federal election campaign underway the message is clear, strong support for employers through incentives have lit a fire under the demand for new people into our trade.
CHANGE 2: Structural change to how skills training is managed nationally An eye watering amount of investment has been made by the federal government to reshape how workforce and skills development is managed. Currently we are in the middle of a process that will see us transition from the current skills service organisations who currently support hairdressing and Barbering to an industry cluster model which will take effect in early 2024. There are 9 clusters proposed and at this stage hairdressing and barbering are grouped into the Arts and Personal services cluster. The initial tender process concluded in March. The next step will be the announcement of short70
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listed organisation which will then lead to the successful cluster organisation managing a transition through the later part of 2023 before taking the reins in 2024. While this is bureaucracy at work and not particularly exciting for us as small business owners, the exciting part is how the cluster organisations will potentially be structured. The mandate from the government is one that will allow us as an industry to contribute strongly. It will allow hairdressers, barbers, employers, training organisations and industry associations to contribute to how we attract, train, develop and retain hairdressers and barbers in our industry moving forward. This can only be a good thing in a landscape where competition to attract people to our industry is at an all time high. The critical next step for us as an industry is to develop a national training framework that is flexible for salons and apprentices, allowing salons to train in the skills needed for their businesses while at the same time balancing the need that each apprentice has to develop the breath of skills to build diverse and rewarding careers in hair. As an RTO member and board director of the Australian Hairdressing Council (AHC) I am proud of the strong steps the AHC is taking to actively engage across all the areas of change that will affect the industry and in particular the contribution to consultation and engagement with salons, barbershops, apprentices, industry educators, suppliers and stakeholders on what the best training experience looks like. The transition to the industry cluster model is the perfect opportunity for the AHC to engage and
be ready to contribute strongly to the training landscape over the next couple of years and in particular when the new cluster organisations come into being in 2024. Along with the establishment of a truly national education and training committee the upcoming AHC education and training industry day on Friday the 10th of June ensures that as an industry, we are advocating for the best possible outcomes for the education of those who will sustain our industry going forward. If you travelling to Sydney for Hair Festival the AHC education and training industry day is on the Friday before the Festival. It would be wonderful to have as many voices as possible to inform the changing face of training and help us to answer the question “What does the Best Training Experience look like”. All the details of the Industry day can be found at theahc.org.au Change is constant and while sometimes the landscape appears complicated and difficult to navigate in the end providing meaningful work to someone is life changing. The hair and barber industry through the education and training holds a special place where we help to build lives through the dignity of skills and work. Regardless of where the apprentices we employ and train today go in their careers the opportunity we have to help them on their way is special.
WORK IT WITH WORK IT WITH
By Kristie Kesic
Root tap, root smudge, root melt! You may have heard your clients ask for these a lot lately. Do they really know what these techniques are or have they just heard these buzz words on their socials and decided it’s now a must have? Do you know what each mean? Do you know when to use each technique to give you the desired outcome? Do you know when to foil the hair or when to freehand or balayage? Or are you covertly using a tap or smudge to cover up mediocre foil work or a poor balayage blend? So many questions, but the most important thing you need to understand is WHY are you choosing a particular technique? Once we know the why we can navigate the how. Let’s look at each technique:
ROOT TAP:
Why: For blondes that want to feel as light a possible but like a very slight shadow to soften the overall look.These clients are still a high maintenance client and will probably still be having their colour done every 6-8 weeks. A root tap will soften a colour but won’t turn it into a low maintenance colour. How: Apply foils in the application pattern you would usually use for that client. Once your foils have been processed and rinsed, apply a semi-permanent colour product that is the same level as your client’s natural colour to a 1cm area of the root. Allow this to process.
ROOT SMUDGE:
Why: For clients who like to see lightness and brightness, but also suit a deeper root colour to complement their skin tone. When the correct processing time for the root smudge has been allowed, this technique can assist a client into becoming a lower maintenance colour. However, remember these colours are semipermanent so they will fade out; but that’s perfect and what we want. As the semi starts to fade out and the underneath colour starts to peep back through, the natural regrowth would have started to appear and erase the need for 72
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an artificial root shadow, hence making it low Root Smudge maintenance. How: A root smudge technique can be applied over a foiling client or a freehand balayage client, depending on the individual desired result. I change between foiling my client as normal or using a freehand balayage technique. I love a root smudge result over foils personally. Once your lightening work has been processed and rinsed, apply your root smudge from roots to the desired length down the hair. I normally apply to about 3cm down, depending on the desired result. If you want to leave more Root Tap lightness, then apply higher around the hairline. Remember to smudge with fingers and comb area or change the tonal reflect. down for a flawless blend. If you have placed a money piece, make sure you leave this out until With each of these techniques always remember the last few minutes of processing, and apply a to blend the root application with the gloss/ slight tap to this section (or for a bolder money toner being applied to the rest of the hair. This piece, no tap at all!) ensures a flawless blend.
ROOT MELT:
Why: This technique is for clients who love the lives in look of regrowth or a true balayage look. For me this technique is perfect for brunettes or clients wanting a colour with only a small variance in tonal levels. Colours that are more contrasting will still work but are more of a fashion look. How: I like to go straight in with a balayage technique for the foundation work, always ensuring balance by leaving at least two thirds of lighter lengths to one third of deeper root melt. This normally allows the melt to frame around the eye level. It is a perfect technique to draw attention to your clients’ eyes and make them a focal point. You may be thinking if you have already completed a balayage technique why is there a need for a root melt? Although the first zone is already a darker level and blended, adding a root melt allows that darker hair to be refreshed, as well as presents the opportunity to deepen the natural level in that
Each of these techniques are great additions to a colourists toolbox BUT, a hairdresser should never use or adapt these techniques into a service in an attempt to hide sub-par foiling or balayage foundations. Yes, these techniques will in fact do that but DO NOT use these as a band aid fix, or an excuse for lazy colour work. To achieve the maximum effect and longevity of these additions, the foundation of all colour work needs to be flawless just as you would do if you weren’t using one of these second process techniques. Always remember that taps, smudges and melts will fade out. If you have used them to cover up bad foundation work, it will eventually be exposed. Have pride in your work, lay out the foundations and use these wonderful techniques purely for their intended result and purpose.
Everything you need to know about Framar: Their story beyond the foils Here at EVA Professional Australia, we don’t try to be everything to everyone. We carry a convenient everyday salon supplies range that ensures you never run out of anything you need to run your salon daily. No matter the size of your salon, or if you are newly established with our brands, both you and your salon will still receive the same respect, care, and education from our team.
With that said, Eva Professional Australia is now in partnership with Framar to provide both Australia and NZ with the hottest and on-trend salon supplies. Anything needed for the colour room, in one location. From foil to brushes, clips, and all of your favourite accessories. Framar products provide you with all the advantages needed for being a top-notch colourist!
FUN FACTS: • Frank and Maria met while he was styling her hair in 1985 at a salon in Niagara Falls, Ontario, Canada. They tied the knot 3 years later. • After cutting foils every day for her stylist husband, Frank, Maria decides to create a foil products pecifically for colouring hair. • Framar, known as Foil It at the time, becomes the first company to sell hair foil in Canada and introduced the concept to the market.
• Changes the hair colouring game by selling foilin roll form to allow stylists to choose their own length. • Framar moves into their first warehouse down the street from the family home in Niagara Falls, Canada, where they began in-house manufacturing. • Foil It is renamed Framar, as combining of the names FRAnk and MARia. • Framar’s Ethereal foil becomes the first ombre patterned foil evercreated.
ONE LAST THING-HOW DO YOU PRONOUNCE FRAMAR? It’s Fray-mar, FRAMAR began when FRAnk met MARia, they fell in love and their family has been a staple in the haircare world ever since.
SORRY TO FOIL YOUR PLANS Since their first foil product in 1985. Framar has developed dozens of foil products. Whether you want the rainbow, classic black, party animal print, or iridescent foils these Pop-Up boxes of pre-cut and pre-folded foils mean that you can just grab and go. The fun doesn’t stop at Pop-Ups, there are plenty of incredible colours and patterns available in pre-cut boxes and rolls of different weights. What you choose is entirely up to you. Many of the foils from Framar are embossed. When a foil is embossed, it helps to grip the hair better and prevents slippage. Don’t worry if you aren’t a fan of embossed foils though! They have plenty of gorgeous smooth foil products to choose from.
Framar products will definitely help you to give your clients Instagram-worthy selfies for the entire salon experience.
HAPPINESS IS A GOOD HAIR DAY! Spend $100 and receive 10% off your order Spend $200 and receive 15% off Framar and receive a free gift. We ship across Australia 3 times a day! 07 3124 4019
EvaProfessionalAustralia
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SCI TECH SALON
Human vs Robotic Hairdressers By Simone Lee
Not so long ago, I began researching Artificial Intelligence (AI) use within the Hairdressing industry for the Australian Institute of trichology and a previous HairBiz contribution Sci-Tech Salon. The investigation revealed that as the craving by people for tailored personal care services rises, the quantity of artificial intelligence necessary for salon practitioners to remain competitive will also increase in this rapidly growing sector market set to be worth USD $805.61 billion by 2023 according to Orbis research. Mintel Marketing group also released statistics in this area that indicated young consumers trust science ahead of other decision-making marketing campaigns. “AI systems extract insights from large quantities of data to serve as a tool for decision making, scaling knowledge gained from human experts for automation to process and correlate the data”. The debate continues as to whether a robot could someday replace a hairstylist. AI machines exist that scientifically evaluate hair and provide hair care recommendations, such as Henkels “The Salon Lab Eco Changer” that analyses strands of hair on a molecular level using infra-red and visible light sensors to determine hair’s strength, moisture content and actual hair colour. The information is run through a data app which offers advice on how to treat the hair and the salon lab creates a customised shampoo optimized for the hair. Consumers now have a different alternative to look towards when seeking hair care advice rather than their trusted hairdresser, and if the literature is correct young people might prefer the AI option. But what about the practical work that a hairstylist provides? A new article by Hair Science News titled “Tear-free hair brushing? All you need is math details that researchers have “developed a mathematical understanding of detangling hair that could be used for robotic hairdressers”. Researchers Mahadevan and co-authors Thomas Plumb Reyes and Nicholas Charles examined the mathematics involved in hair combing and found the best process for brush strokes to avoid pain. The hair brushing mathematical methods formed by Plumb-Reyes, Charles and Mahadevan have now been subsequently used 74
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by Professor Daniela Rus and A team of MIT researchers to create algorithms for brushing hair by a robot. This new technology begs me to ask the question, if a robot is able perform hair distribution hair through brushing and combing, practice hair stylists also perform when cutting how long will it be before robots will be able to perform scientific brushing, combing and hair distribution whilst simultaneously cutting the hair?
before their service commenced. I formed a contract with a cosmetic company for the release of the tool that unfortunately went into administration before thredlox could reach the industry. In one way, today, I am glad this happened, (even though all thredlox prototypes sold out at hair Hair Expo Australia in 2014) because if a robot will be able to safely distribute hair using a comb or a brush, a tool like thredlox might assist the future of total robotic hairstyling.
Over fifteen years ago, I invented a mathematical hairstyling tool known as Thredlox. The flat small rectangular Teflon tool consisted of holes and slits in a grid-like pattern. The tool enables sections of hair to be swiftly distributed into each slit and hole in different positions. Stylist can document their hair placement pattern for accurate repeated client services (e.g., row two, position three creates a spiral curl, and tie die colour effect when hair die is placed on either side of the tool and processed). Hair could also be cut at each grid section for precise repeatable hair texturizing and other cutting techniques. Unlimited curl and unlimited hair forms can be created such as the ‘Link Kink” beach effect when thermal irons are glided down the tool filled with placed hair once the hair is removed from the tool.
I believe that the un-replicable art of what we do as hairstylists is the most remarkable part of our profession and cannot be replaced by a robot. I have found that no haircut or colour is ever the same. When a client asks me for “the same as I had last time”, I always reply “What I create will never be the same as last time. I doubt a painter could paint with 100 percent accuracy the same picture repeatedly again and again either., neither do I feel artistically they would want to. However, subtle differences make a work of art unique, exciting, and truly personalized, I can offer you a perfectly imperfect hair design and this is what I can do for you!” Literature and research have shown that computers, AI and even robotics can help us to improve the canvas we work on as artists (hair, scalp), and offers new approaches to practical processes we do. I for one will be investigating further these new scientific “pain free” hair brushing techniques.
I envisioned one day the development of a computer application where thredlox codes could be typed in by a stylist. The consumer would be able to view the type of hair curl, colour or cut pattern they would receive
www.australianinstituteoftrichology.org
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HAIR SHOP THE STELLA BY FOIL ME
Paying homage to the globally adored common pet, the canine, Foil Me’s latest offering in collaboration with Mark David of the UK’s Mark David Salon, The Stella is an artful fusion of Art Deco and pop art design which will have salons barking up conversations! Featuring Foil Me’s premium signature embossing, The Stella has been specifically designed to capture Mark David’s love for Art Deco, his family and his gorgeous Cocker Spaniel, Stella. All elements are integral in Mark’s life, meticulously illustrated and graphically designed by Foil Me artists, Emily Ciardiello and Chelsea Winter. www.foilme.com.au
EXTREME HOLD HAIRSPRAY BY JUSTICE PROFESSIONAL
Australian haircare line Justice Professional is launching the very first product to be designed, formulated and made in Australia, an Extreme Hold Hairspray to meet the need for longer lasting style as social calendars get back into gear with parties and events picking up again. Extreme Hold Hairspray stays true to the roots of the Sydney based brand, which provides a balance between sustainability and style so everyone can do their hair and the environment Justice. The vegan Extreme Hold Hairspray uses vegetable derived ingredients as an alternative to animal derived Keratin, plus Pro Vitamin B5 and Soy Protein to enhance elasticity and strengthen the hair. Justice CEO Amber Manning said Extreme Hold is a response to demand for a stronger hold to make the perfect Instagram photo or party look, without harmful chemicals like parabens or sulphates.
COLORANCE GLOSS TONES BY GOLDWELL
Goldwell Colorance Gloss Tones are the latest addition to the Colorance in-salon portfolio that allows Stylists to customize their color services to deliver exceptional results on all hair types, textures, and tones. With its exclusive IntraLipid Technology, Colorance can actually repair hair’s structure as it colors hair, regenerating up to 70% of the hair’s lost lipids, while the pH-balanced formula provides up to 35% more gentleness**. Hair is shiny, vibrant, and healthy looking. Colorance Gloss Tones join the Colorance family of in-salon demipermanent colors, which includes: • Colorance: With 76 shades to choose from, this ammonia-free cream color can enhance natural color, tone and refine color, create expressive fashion shades, and refresh existing color bases. • Colorance Cover Plus – 11 shades that provide a natural blending of grey hair with up to 75% coverage. For next-level blonde results that last and add high-gloss shine without ammonia, look no further than NEW Colorance Gloss Tones. www.goldwell.com
LEAF FOOTRESTS BY JOIKEN
NEW ARRIVAL: The Leaf designed footrest bolts into the wall or floor and features a stunning combination of chrome, gold or matte black metal finishes. It is the ideal addition to any of our salon mirror styling stations. Leaf - Matte Black Footrest Leaf - Chrome Footrest Leaf - Gold Footrest www.joiken.com.au
WHATS NEW FROM COMFORTEL
When your design style is minimal and modern, these Comfortel’s furniture pieces is just what your salon needs if you are a lover of curves and arches. Comfortel’s new Marley Reception Desk Designed in-house by the talented Comfortel team, the Marley Reception desk fuses a cool, curved aesthetic with functional design features. Introducing arched shapes for a clean and contemporary decorative detail front, the gloss cream pink finish completes the look. With ample storage space including cupboard with movable shelves, cash drawer shelf and front privacy panel, it’s perfect for keeping essentials at hand. The extra bonus, its compact size makes it the ideal salon front counter for smaller spaces. Comfortel’s Arch Retail Storage Shelves Designed by Comfortel, don’t you love an Arch? Us too. This arch retail shelving unit in glossy white, brings lightness and elegance with this functional and totally on-trend design. Perfect for taller retail items or some decorative pieces, with the bonus of handy storage cupboard at the bottom for excess stock. Comfortel’s Arch Floating Metal Retail Box Bring out the ultra-modern look with this wall mounted Metal Arch Box. A perfect solution for extra storage like towels or retail display in your salon, its solid steel framing is matte white brings to your salon a real modern look to your salon. All available from Comfortel Salon Furniture. www.comfortel.com.au
EXPRESS TONERS BY MUK HAIRCARE
EXPRESS SHADES, EXPRESS MIXING, EXPRESS TIMING, EXPRESS RESULTS ALL YOU NEED IN THE NEW MUK EXPRESS TONERS muk Haircare is adding to their successful colour portfolio with the launch of their new EXPRESS TONERS. A time efficient toning range, muk Express Toners offer colourists a simple, ammonia-free quick toning option, to add to the salon menu. A niche toning palette ideal to use after all pre-lightening services, muk Express Toners include 8 ammonia free shades including Natural Cool Beige, Pearl, Soft Gold, Coral, Rose, Lilac, Smokey Silver and Ash. The muk Express Toners have been formulated specifically to include key technology and naturally derived ingredients to deliver specific colour and condition benefits to the hair including: Shine + Condition Strength + Repair Nourishing + Protecting www.mukhair.com.au
INNOLUXE
Straight out of the UK and landing on Australian shores in 2021, the INNOluxe brand is fast becoming a must-have range for colourists and salons across Australia for its performance in protection, strength, and next level repair during in-salon colour services. Giving the INNOluxe signature of silky-soft and super-shine hair. You will love it!! With Sophia Hilton as the brand’s global ambassador - an instant endorsement in itself - Australian salons and colourists are now raving about the INNOluxe in-salon treatments and at-home care, for its ability to make insanely vibrant, healthy colour possible, giving perms, straightens and keratin smoothing treatments an amazing edge. As a StandAlone treatment for all clients it’s relaxing, and oh-so-indulgent salon experience leaving the hair looking and feeling luxurious. INNOluxe is an incredibly powerful, instantly effective protein repair solution that provides truly limitless creative possibilities. It features our Advanced AminoBond Complex, an innovative new technology developed by the creative masterminds behind the breakthrough KeraStraight services. INNOluxe is built on some seriously game changing science that goes further than any other developments, re-builds and repairs each hair strand. INNOluxe uses many different levels of low weight proteins including cysteine and amino acids which create a super strong web like structure, reinforcing the sulphur bonds, leaving the hair healthier than before. INNOluxe can be used with every colour & bleaching service, perm, chemical straightener or relaxer and provides even greater repair with keratin services. It improves the results of every colour service by creating an enhanced canvas for richer, long-lasting colour results. INNOluxe is universal and works on all types of hair, whether chemically processed or virgin. www.smithscollectivebrands.com.au
IMPORTS SUSTAINABLE, ECO-FRIENDLY BRUSHES
Brushes made from sustainable, selfregenerating, recyclable and eco-friendly bamboo. New Brushworx Earth Bamboo Collection includes aerated radial brushes, paddle brush and cushion brush for faster drying and styling.
CREATIVITY UNLIMITED
The new era of hot air brushes. Silver Bullet Unlimited Hot Air Brush is a 3-in-1 hot air brush with unlimited styling options. 3 styling attachments, 1000 watts, long-life DC motor.
GO LOW
With ultra-low profile metal shield cover and ergonomic grip housing, BaBylissPRO LoPROFX High Performance Low Profile Clipper and Trimmer are BaBylissPRO’s most intuitive tools yet. Outstanding power, performance and feel.
GO FAST, GO RED
The red hot favourite for 2022. Red is the newest colour for the Parlux Alyon Air Ionizer Tech Hair Dryer. Ultra-lightweight, ergonomic and perfect balanced with 2250 watts of potent power.
THE EVOLUTION OF PERFECTION
AFTER SWIMMING TLC
Ten key new upgrades for a more extraordinary blowdry. iQ2 Perfetto Hair Dryer is here. Elevated perfection with new filter, turbo function, antibacterial element, Venturi nozzle and more.
Malibu C Swim Spritz Crystals is the after swimming must-have. Freshly activated vitamin C instantly neutralises chlorine and by-products from skin and hair, eliminating harmful effects. 100% vegan.
THE ITALIAN HAIR ELITE
An elite hair bleach collection with a vision to defy norms. Made in Italy, Screen is loved by hairstylists across 68 countries. Screen Pure Hair Bleaches deliver sensational results with advanced ingredients.
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/COMFORTELFURNITURE
SPIRAT IO / IN
NEUTRAL N
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GET THE LOOK
GET T H E LO OK
remedy YOUR SALON DESIGN STYLE
textures and all things neutral.
It’s only natural with a calm and nurturing sense of style, featuring a warm neutral tonal palette, with plenty of stone and subtle metallic touches. This salon look champions textures as the design focus incorporated with paler tones like white, ivory, sage and sandy nudes.
THE PALETTE
GET THE LOOK FROM COMFORTEL
1.ECO Styling Chair 2.SALON STOOL WHITE with Aluminium Base 3.OVAL LED Salon Mirror 4.STONE Floating Bench 80cm
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LEADERSHIP, WHO DO WE CHOOSE TO FOLLOW AND WHY? By Clive Allwright
I once hired someone because I believed they were a good person and they convinced me they would be a great leader. I recall them saying “I am not here to make friends; I am here to turn this business around” It turned out they were right on one account. As my friend Gary Latham once said, “If you’re not making friends at work, you’re making enemies.” It was a great learning experience on how I would have done things differently, given the opportunity again. When you think about it, it’s how we learn everything from early childhood, as we navigate our way through this labyrinth called life. So… we just had another federal election. By the time you read this it will be all over. As I write this blog on the Easter weekend. We are around 6 weeks away from election day. The candidates are doing a great job of character assassinating each other’s looks, personalities and policies. Ask yourself this question. Would you choose any of the candidates who run for Prime Minister to be the next CEO of your company? Imagine your first team meeting resembling Parliament Question time. Everyone shouting, hurling abuse and insults at each other after a boozy lunch. Or imagine finding out the salon was left unlocked over the weekend and there was a party held in the salon. Then your new CEO completely denies attending the party or even been handed the keys to the salon in the first place. Being a leader in business is very similar in being a coach or manager in sport. They get the privilege of keeping their role based upon your team’s results. Also, the performance and conduct of your team on and off the field. We are often informed of another coach being stood down from either the NRL, soccer, cricket or many other different sporting codes. Sometimes even the best coaches still get stood down even after a winning season.
am excited to do more of this together in the future” Another client shared when her son applied for a role with a global tech company. He was invited to a swish lunch with his new potential team members. He was later informed; he was being observed on how he conducted himself at the lunch. They noted his table manners, did he order the most expensive dishes on the menu. How much alcohol he drank and what was the level of his conversation in this relaxed environment. His Mum proudly informed me “He got the job” Great leadership advice from Simon Sineck: “There are those among us who are in charge, that are not great leaders. We do as they tell us, because they have authority over us. But we don’t trust them, and we wouldn’t choose to follow them. Yet there are those that sit at very low levels of organisations, that have no formal rank or formal authority. Yet they have chosen to look after the person to the left of them, and to the right of them and we would trust and follow them anywhere. Leadership is the responsibility to see those around us rise. It’s taking the responsibility to take care of those around us. That’s what real leadership is! Its’s not about being in charge! It’s about taking care of those in our charge!
How do you choose the best candidate after advertising a role?
Every single one of us has the ability to be the leader we wish we had…”
One of my clients recently shared her own story of how she had several tough interviews for a new position. During her final interview she was asked to walk across the city with her new potential employers to all grab a coffee together. Her new boss mentioned later “I really enjoyed our walk and chat today; I
I don’t always believe what people say they are going to do. I do however trust them more based on their actions and what they have achieved so far. So, when it comes to politics, all I can really do is observe past decisions.
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Most of us were forced to close our businesses
during mandatory lockdowns, stopped from visiting our families. Apply for Government grants in order to financially survive. Mandatory this and that to protect us from whatever, whenever. Supposedly based upon evidence handed to the Government at the time. It appears no one is really accountable for anything, because the people making these decisions always slide off into the sunset. When politicians eventually retire with their large superannuation packages and benefits they often sit on the board of some not for profit organisation. (In my opinion it’s what they are best qualified for) Running a profitable business could prove to be challenging. Do you think they sit back in their private club and reflect “I could have handled that better, in everyone’s best interests” or do they even care? Good leaders seem to have similar attributes. Most have the ability and talent to listen, then make decisions based upon facts, with reason, and understanding. When we are forced to trust the people granted with the responsibility in making the best decisions regarding our future. If those decisions were made with empathy, integrity and accountability they would win my vote… Does this mythical candidate actually exist?
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ADD VALUE TO MAKING A LIVING, BY LIVING YOUR VALUES By Paul Frasca
It’s easy to talk the talk on sustainability but walking the walk can be a daunting process. We understand this, so we’ve taken the risks and the responsibility so you can live your values just by joining our network of Sustainable Salons. For me, living my values is non-negotiable. I’ve had so many interactions with salon owners at expos and conferences who have said to me that they want to join Sustainable Salons and offer their clients a service that aligns with their values, BUT… they’re scared. Scared that their clients won’t accept the minimal price increase that comes with becoming a sustainable salon, scared that it will all be too hard, and scared that it will negatively affect their bottom line. I always encourage these salon owners to think about it from a consumer’s perspective. We know that sustainability is a concern for the absolute majority of consumers these days, and consumers are thinking about the impact of their actions and purchases more than ever. So, imagine that consumer, looking in the mirror and realising that after two years of on and off lockdowns, it’s finally time to go back to the salon. They’re thinking to themselves, ‘wouldn’t it be great if I could get my hair done without compromising on my values?’ So, what do they do? They hop on the Sustainable Salons directory and look for a salon in their area. And what do they find? Nada. That’s a pretty big bummer for consumers who want to live their values. They’ll probably come to you anyway, but they’ll jump ship as soon as a Sustainable Salon opens in their area. Your clients are the backbone of your business - not only do their appointments pay your bills, but your clients’ heads are literal walking advertisements for your salon. Who hasn’t seen a friend with an incredible new haircut and immediately demanded to know where they got it done? I know I have! So, that being said, it makes even more sense to meet your clients where they’re at. And right now, that’s typically knee-deep in at least one element of the sustainability movement. No matter which aspect of sustainability your clients are interested in, Sustainable Salons covers almost every area of concern: people, planet, and profit.
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Here’s a little look behind the scenes of Sustainable Salons because we are far more than just a recycling program:
PEOPLE - Dignified work for people living with disabilities. The number of people we’ve had reach out to us and talk about how pleased they are to see a company offering employment opportunities for people living with disabilities is huge. - Ponytail donations for charitable wigs. Human hair wigs don’t come cheap, but they’re life-changing for people with hair loss through cancer treatment or autoimmune illnesses like alopecia.
PLANET - Recycling. This is what we’ve made our name in. We have prevented over 250 000 kilos of metal, 275 000 kilos of paper and over 38 000 litres of chemicals from going to waste and kept over 220 000 kilos of plastic out of landfills. And that’s not even mentioning the insane amount of hair clippings we receive from salons every year, which are turned into hair booms to soak up oil in our precious oceans. - Closed loop manufacturing. Recycling is only half the solution. Recycling waste is all well and good, but its impact is somewhat lost unless it goes back into a circular system and the products produced from recycled materials are valued as highly as those from virgin materials. The metal and plastic we recycle go back into the manufacturing system to become new products like dog leashes, coasters, and sunglasses, extending their lifecycle.
PROFIT - Job creation. We’ve had politicians asking us to bring Sustainable Salons into their states and communities because they understand that we provide long-term job opportunities for many people. We know that there’s no saving the planet without dedicated people working towards our common goals.
- Partnerships. We partner with over 21 charities across Australia and New Zealand to deliver a range of services. These include grooming services for people experiencing homelessness and donations to fund meals for people in need. We know that many salons have wanted to be part of something like this for a long time, but it’s daunting going out on your own and trying to create something from scratch. We’ve built the infrastructure around protecting people, the planet, and profits so that salons can easily join and know they’re contributing to a fairer, greener tomorrow. Oh, and if you’re still not convinced - you should know that over 77 000 clients visit a Sustainable Salon every week, and over 1400 salons across Australia and New Zealand are already on board! The best part of my job is waking up each day knowing I am living my values. It could be the best part of your job too. When I look back at my legacy at Sustainable Salons, I know I’m on the right side of history. And that’s a pretty great feeling. Keen to join the movement? Find out more at www.sustainablesalons.org!
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THRIVE, NOT SURVIVE, AS AN EMPLOYER
By Brodie Lee Tsiknaris
Well as I sit here and write another Blog spot for you, I look at my ‘TO DO’ list and I can’t help but think about the increasing amount of pressure and workload for business owners. I mean let’s be real, 2020 and 2021 were exhausting and the beginning of 2022, well you could say it’s been a big ‘slap in the face’ to most business owners as we continued trying to navigate operating with close contact rules, staff off sick, floods, and everything else that business throws at you.
You see, we put so much into caring for our employees focusing on their happiness and needs that sometimes it can feel impossible to make space to look after ourselves.
• reducing anxiety and depression
We all know the saying they repeat on a plane, ‘please put the breathing mask on yourself before helping others’, but most of us struggle to practice this in everyday life.
• reducing inflammation
So, what can you do to reduce your workload and stress levels to be able to THRIVE NOT SURVIVE in business, how can you move forward in those times where you feel stuck and overwhelmed ….
LEARN TO SURRENDER When we surrender, we turn off our ego, connect to the higher self and stop forcing the moments we can’t control. Surrendering allows us to let go of the pain and need for certainty. Instead, embrace uncertainty and grow the connection with ourselves by trusting and having faith. When you realise you cannot control certain things in business it makes it easier to let go and listen to your gut. You know it well, the gut talks to you and more so in business - you should trust your GUT. You generally know what’s right and wrong and what feels good and what doesn’t. Usually, the first feeling that you have in your GUT is right.
LEARN THE ART OF BREATHWORK Breathwork is one of the most underestimated, undervalued tools that we all have access to. Breathwork, or the process of deep rhythmic breathing, moves us out of ‘fight or flight’ and into the parasympathetic nervous system. The benefits are enormous, some of them include: • reducing stress • increasing energy levels 86
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• shifting ‘stuck’ energy and negative thoughts • releasing toxins
• increasing self-awareness
DO SOMETHING FOR YOU Yes, that’s right remember your ‘Why’! Why do you do what you do? Business can suffocate the business owner at times, you can feel a slave to it. Take yourself on a business date, dine yourself and write a list of why you went into business, what’s serving you and what’s not serving you well. Do something for yourself to fill your cup up, you deserve it!
BE VULNERABLE Share with your team what’s on your mind, tell your management team your stresses, thoughts, and feelings. Those that work for you care for you and care for the business, they will appreciate the realness. Sharing with them what you are feeling helps keep it real.
DELEGATE What can you off-load, what is it you can do to ease your workload. The business owner, often is also the social media manager, accounts manager, trainer, hairdresser on the floor - that’s soooo much for one person my head hurts! What can you do to make it easier for yourself, write a list of what you can delegate and start with one thing at a time. Could you pay someone to manage your socials? Can you delegate ordering stock and just have the final say.
WORK ON YOUR BUSINESS NOT JUST IN YOUR BUSINESS Probably the hardest of them all for us creatives, but set aside time to work on your business not just on the floor. Get to know your numbers and get comfortable with knowing all the ins and outs. This just means that when business gets hectic you will always have a chance to give your business the attention it needs/deserves. Setting time aside helps enormously with the mental load to know that you always have that time. Lastly, but not least GET RID OF ENERGY TAKERS Simple as that, identify those who suck your energy out of your business and your personal life. Protect your energy, know when the scales are not in balance and don’t let anyone in that will exhaust you, business is hard enough, managing a team is hard enough, maintaining a life outside of business, that is hard. Let go of the people who don’t lift you up and surround yourself with those that do. As we embrace another winter with Covid, navigate a flu season and prepare for end of financial year give yourself the space you deserve, put the mask on yourself first in order to serve others and your business. Try breathwork, if you’re not sure where to start there’s some amazing apps such as Calm and Headspace. I wish you nothing but success Until next time be kind to yourself Brodie x
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THE SECRET - THE RULE OF DISTRACTION By Gary Latham
My mother, God Bless has Dementia. She has recently gone into aged care. She has very little, short-term memory and gets very confused. When she was at home, she kept asking us “do I live here?”. It wasn’t easy to put her into a home and mum was not jumping out of her skin being there. On top of everything there is Covid. To make matters worse they had some Covid cases last week and she was only allowed one person to visit her throughout the week. Sometimes its hard being the favourite, but I stepped up and donned the full PPE. As the week got longer her mood got lower. By the Thursday, my visit was an hour of being asked repeatedly when she could get out of there. I left with my heartbreaking, I had to turn this around. So, on Friday on my way to visit I dropped into Kmart and picked up a $10 Quoits set. For those of the X-Box generation, Quoits, is a game where you throw a hoop of rope over wooden stakes for points. It was then that the magic happened. Mum and I had a great hour together playing quoits. The fact that she absolutely kicked my butt, only added to her enjoyment, I almost didn’t care. I returned the next day to receive an even bigger flogging, as the woman who could not usually remember when she had her last cup of tea, admitted to practicing yesterday. She even cheated when I had to take a loo break. What was most beautiful was that she didn’t ask about going home once during those visits. It was a very timely reminder to me of the power of distraction. We all need it. I certainly do, your staff do, and most likely you do too. Hairdressing as much as you all love it, is a tough gig. Physically and emotionally. I have always said it’s like having to be the chef and the waiter at the same time. Skill and service all at one chair. How often have you had to do the final pay for a departing apprentice and realised they haven’t had a holiday since they started. Take regular holidays and book your next one when you return from your last. Not only is the holiday a break and a refresh it also gives staff something new 88
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to chat to clients about. As a boss it is up to you to cultivate the other distractions. Photoshoots, fashion weeks, courses, lunches, dinners, etc, etc. If staff are thinking of these events, then chances are their brains are more switched on and their customer service is even better. As a salon owner your salon can be an ever-present focus. When things are going well then great, but when all those bricks keep building up you might find yourself hitting the wall before you know it. Trouble is the more you need distractions the less you get them. The last month at Wild Life like many salons in the past year or two have been quite challenging. With ageing parents, kids with covid, broken bones, overseas weddings, the passing of a fur baby, a splash of gastro and a dash more covid we have found ourselves a tad short staffed. The last Saturday in March we had two thirds of the senior staff off. Living in the moment is fantastic when the moment is fantastic, but when it all turns to shit the moment isn’t so sweet. And so, the wall was being built, How many clients are we turning away? Will they come back? How high are staff costs going to be this month? How will we ever survive? Here comes the wall, crash! I didn’t feel like talking to anyone or doing anything. Then I remembered the power of distraction. Call a friend, walk the dog, plan something, do anything. Write a blog… Now there’s a distraction.
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5 TIPS TO SOCIAL PROOF YOUR INSTAGRAM GROWTH STRATEGY. By Nicole Healy
Do you ever wonder why some people instantly purchase from a brand without any questions asked, they seem to rake in all the sales and are super successful as a business. This comes down to social proofing your business. What I find is some people just solely rely on Instagram to build their business, thinking if they just post a few reels, a few photos and use a bunch of hashtags they will instantly grow their salon to be thriving, and even though Instagram is an amazing tool, it’s not the only tool you need in your marketing growth strategy! There is 5 things you need behind your Instagram strategy to build trust with your audience and the world around you, people will find you on Instagram through hashtags, a re-share, or even on the explore page, then they research you, your business, read about you, google you, see what others experienced, when they visited your business, they do so much before making the purchase or booking. Just say a potential customer finds 3 balayage specialist salons in your location, which one will they choose from? They all look amazing on Socials, their content is amazing but only 1 out of the 3 salons is able to be found on google, has reviews and a website, that makes them the trusted source. Why is Social Proofing a valuable part of your business building? 40% of consumers find new brands to follow based on recommendations from friends. 91% of consumers read online reviews before purchasing from a business 82% of consumers ask for recommendations from friends and family before making a purchase. Here are 5 Tips that will help you to social proof your salon! EXPERT OPINIONS This is when someone promotes your business on social media or in the media through a publication, blog posts, on a website, featured in an article hand-picked as a “best e.g., Best Blow dry in your area” or award winner / finalist from entering an Industry Award.
INFLUENTIAL PERSON This can help your business to reach more people when a celebrity or influential person recommends and buys from your business. Having a well-known and trusted person with a huge reach on social media can help organically for business building and exposure. 92
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CONSUMERS
TESTIMONIALS
People who already buy from your business are the most loyal of all, they give word of mouth recommendations to their friends and family and even tell the ladies in the nail salon, cafes and at the park about where they get their hair done.
Potential customers will read your review before booking a service, this is just common behaviours and I’m sure you read them too before you buy from a business too. If you’re doing this and you don’t have any reviews for your business, you could be missing out on new customers!
Them also tagging you on social media on either their stories or feed posts, allows more family and friends to see where they went - simply ask your clients “ I would love if you could take a selfie and post to Instagram or Facebook and tag us!”
If you struggle to get people to leave you a review, simply ask your customers when they’re leaving or ask your loyal customers while they’re sitting in your chair - it will give them something to do whilst their hair is processing.
SOCIAL MEDIA When someone simply recommends your business by tagging your @ handle gives you instantly increases your exposure by 88% - if you don’t have a social media strategy in place - you need to start TODAY! Post on Social Media regularly, ask your customers to tag you, have signs in your salon asking your clients to follow you on socials!
You can use these testimonials on your social media and website too, by creating beautiful tiles on the website / app called Canva. Having Social Proof is a KEY part of business building when using Social Media as a marketing tool for your salon. For more social media tips, coaching and education services follow me on Instagram or like me on Facebook @social.salon.school Online Coaching and In Salon Education available.
THE DIGITAL RESET! By Hayley Mears, Director - Six Underground Media
So let me introduce myself. I’m Hayley, an ex-hairdresser who has spent the last 12 years guiding salons through the digital landscape across the rise and now the fall of social media.
Along the way I grew, I learned, and I have acquired an incredible team who are the core of our agency. Six Underground Media is not just a social media agency, we are more of a holistic branding agency that works to innovate and increase brand awareness in whatever form that presents itself. Innovation doesn’t always mean embracing something new. It can be letting something go. What traditional approaches have you always used that no longer serve you? Is it opening on a Saturday? Do you still offer the same refreshments and salon experience? Have you surveyed your clients and asked them what you could change to bring more value to their salon experience? I can now say with the benefit of retrospect that the last two years have disrupted the industry more than it has ever been disrupted before. After trying to tweak, adapt and pivot into this new space I have finally come to terms with the fact, that to move forward, we all need to START AGAIN. We need to go back to the beginning and reassess what our business needs are, what our client needs are and what our team needs are. Because… these are going to be dramatically different to what they were two years ago. So, if you’re using the same marketing, strategies, incentives, and recruitment approach you’re not going to yield the ROI you once did.
It’s time to do a complete business analysis and uniquely determine what your output should look like in this new and uncharted time.
- REELS, REELS, and more REELS. You will only get new visibility of your content by using this feature on the platform. End of story.
So, let’s look at your social media for example. Here’s a list of things that are essential considerations in the post covid digital world.
- Your content MUST have a point of difference. Your audience should be able to see your style and your aesthetic before catching the account name.
- The hashtag strategies you used prior to COVID are no longer going to work. You need to test and try a host of combinations to find your new sweet spot. It all depends on what your audience wants to be responsive to. - Your clients want appointment access 24/7. They don’t want the salon to be open 24/7, but you MUST offer a tool that allows them to make an appointment anywhere, anytime. Phone appointments alone just won’t cut it. Have you integrated your booking system into your social platforms? - You need to take GREAT in-salon photos (and videos and REELS) and the lighting and visibility must be on point. The standard before and after pics are not engaging enough. You need to be handy on the camera to capture the movement and transitions of every transformation you create. This is a non-negotiable part of the new way to deliver content that brings in new business.
- Forget about what your competitors are doing. Focus on your audience only. What other salons are trying to attract may not be the same as the ideal client your business is best suited to. - If you want your audience to grow you MUST spend money and you MUST incentivise the ‘call to action’ to follow. So, I want to make a forecast of what innovation looks like in 2022. We must do something brave and uncomfortable. Something that will allow us to break open new territory for business expansion. Forget everything you think you know about social media marketing. This space has changed so much that the rules we once followed are no longer industry best practice. Get creative, take a risk, and learn based on your intuition and intimate knowledge of your brand. www.sixunderground.net.au Hair Biz Year 16 Issue 3
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IT’S TIME TO LET IT GO! There is a reality for all salon owners, in fact it is simply a reality of life, you will make mistakes, you are human. The way we view mistakes determines how we behave in the future and too often we allow our mistakes to hold us back from future success. When you make a mistake, you are probably embarrassed, have a sinking feeling in your stomach, you may be a little anxious. I can feel it just writing about it, thinking about some of the things I’ve gotten wrong over the years. If you sit and reflect on your mistakes it is easy to blame yourself. It’s natural response to feel guilt and shame. Unfortunately, we aren’t taught how to deal with negative emotions the same we are the positive. You need to know, before you can learn to succeed, you must learn to fail. You must stop trying to not make mistakes, accept that you will make plenty and use this as an opportunity to grow. It is also helpful for you to acknowledge that there are never only two ways to do things. A desire to achieve perfection removes the reality that there are always things outside of our control, success is always uncertain. A powerful tip is to remove yourself from the mistake. Just because you made a bad decision does not mean you are a bad. You are not a bad person, you simply got it wrong. This one exercise of framing things differently in your own mind could change your future dramatically. Accepting that everyone makes mistakes, and they don’t define who you are will change how you view your life. We know past mistakes are likely to be causing you damage every day. You need to learn to forgive yourself and let go of the negative emotions that are holding you back. While you generally don’t let people see them, the negative emotions are eating away at you inside and likely taking away some satisfaction in your life. Self-forgiveness is difficult to embrace, although forgiving yourself allows you to let go of negativity and have a better future. When you can forgive yourself, you will experience less stress, muscle tension, dizziness, headaches, and upset stomachs. Also, you will probably see an improvement in appetite, sleep patterns, energy, and general wellbeing.
SOME TIPS ON SELF-FORGIVENESS TALK Forgiveness starts with being honest and vulnerable about who you are. Whether a friend, coach, or counsellor, get it out on the table. When we verbalise things, it’s the first step to healing. BE HONEST You can’t just pretend it didn’t happen. Be honest 98
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By David Watts
with yourself about what has happened, the consequences and the behaviours that led to it. Remember to keep yourself separate from the mistake. OWN IT Don’t miss out on life by holding onto things, you will have regret, it is part of life. Accept what has happened and experience the freedom to move on and enjoy the new.
LET GO You don’t need to justify your past actions or try to prove yourself. Self-forgiveness is a choice but also a process. It’s choosing to stop being negative to yourself and to start seeing the value you have to give.
of being in business for yourself. It is a valuable lesson to give to your team too. Helping them understand that mistakes are a part of life and giving them healthy strategies for overcoming them.
When we think about salon life, it’s the expectations we set ourselves (or others set for us) that often guide our decision-making process. The trouble with expectations are they can often be unrealistic or unhealthy. If you find yourself not being able to meet these expectations, it could be time for a reset.
This doesn’t take away the need for standards, but it will create a culture of learning and striving to be better every day.
Managing expectations is difficult and can be harder because more often than not they are not spoken about. Whether you are dealing with a client or a team member it’s essential to remember you can say no. You should also seek clarity to ensure that what you are hearing is what they mean.
The other thing that comes to mind is you don’t have to all the answers on the spot. Regularly I see (and used to) always try and solve people’s problems for them on the spot. Mistakes are often made by rushing. Take your time to consider the consequences first.
A fear of failure is often overpowering when it comes to how you view your mistakes. There are good mistakes, they allow for growth and are valuable lessons in your journey. If you can learn from your mistakes, you can take strong and clear actions to not repeat them. A mistake is not a failure, it is however something you will struggle to move on from if you have not learned from it.
As the leader you can model how to handle mistakes by being more vulnerable and authentic with your team.
One of the greatest things about being a ZING coach is we have all been there. A group of people who own or have owned salons, we bring our experience to the table, our learnings from our own mistakes (yes me made them and continue too.) One of the reasons we get success for salon owners is our ability help them identify how to learn from their past mistakes and not hold onto them, to LET IT GO!
A little perspective is necessary, your salon will not close from making a mistake, you will wake up the next day with a business that is still running. You need to get back on your feet and keep going, that is just how it is. You may have to work harder to overcome it, give a little more to your clients or team, but you can do it. I am not saying you can continue to make mistakes without consequences, although they are often not as bad your mind tells you.
Mistakes provide an opportunity to see things from a new perspective and allow you to be more innovative in your thinking moving forward.
Business ownership is an extreme sport, one that involves giving a significant amount of yourself to others. The daily pressures are unseen by those around you, often because you keep them hidden. There is a trait amongst business owners that is admirable though and that it resilience. Your ability to continue to keep getting up when you fall is why you can keep embracing the opportunities
David Watts is a salon owner and support coach on Team Chrissy – The ZING Project. David has a diverse background in sales, marketing and operations and is passionate about improving the professionalism of the industry. Contact David via email davidsc@zingcoach.com.au or DM on Instagram @davidwatts_zing
Start using your mistakes to think outside the box, prepare for the bigger challenges that lie ahead and know you have more tools at your disposal with every new learning in life. David XoX
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EFFECTIVE COMMUNICATION IN THE RECRUITMENT PROCESS By Keira Maloney
I’ll never forget what it was like when mobile phones became a ‘thing’. My Dad was the first in my family to get one in 2000, but back then I was more excited about the concept of the snake game than the convenience of sending 140-character text messages or making calls outside the home. From an early age, both of my parents were involved in volunteering programs, where board and committee members of different companies had volunteered for various community projects. They were always on the landline phone, even after work hours, and always returned voicemails the same day they were left on the machine. As a result, I grew up observing the completely traditional methods of business communication in my home, and I was mentally branded with what was considered acceptable and professional communication methods. Fast forward to 2002, when mobile phones really started taking off. More than 250 billion texts were sent worldwide and by 2007, the number of texts sent surpassed the number of phone calls made per month. Texts officially became the preferred method of communication between people, worldwide. Jump to 2022, and we’re living in a time where you have more friends on Facebook than numbers saved in your phone, and you wouldn’t dare pick-up a call from an unsaved number! There’s no denying that communication has changed, and years ago I posted on LinkedIn about how frustrating it was that candidates didn’t pick up their phones. I would have no problem writing off a candidate as ‘not suitable’ for not answering a call or returning it in a timely manner, but I’ve come to realise that while the traditional forms of communication my parents used might have seemed like the most ‘professional’ option in the recruitment process, by following those old-school methods, I was missing out on getting in touch with great people. People don’t want to be put on the spot, and in a candidate-driven market, we can’t afford to make them uncomfortable. Here are my tips, that I learned the hard way, for how to communicate with candidates in an industry where it’s difficult to get in touch. 1. Getting comfortable with text messages over phone calls. If an applicant applies for your position, or you’ve been given a referral for a potential candidate, always text them first. It’s a far less invasive form of communication and yields a much higher response rate than phone calls or voicemails. 100
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2. Voice notes over voicemails. iPhone allows you to send a recorded voice-note as a text, and this is quickly becoming a more favourable option over the traditional voicemail. People just aren’t checking their voicemails anymore (some people even add this as a disclaimer to their voicemail recording!) and they are much more likely to listen to your voice-note and reply with a text, than to return a call from a voicemail. 3. Schedule your phone interviews. Set up a time and day via text for your phone interview, just like you would a face-toface interview. Springing a phone interview on someone might seem like a great way to test someone’s ability to work on the fly, but times have changed. Unless candidates feel comfortable during the recruitment process, they won’t continue to partake. 4. Get in touch as soon as they apply. Catching candidates while it’s front-of mind is extremely important. They might have
applied for a position on a whim, and it’s not uncommon for candidates to lose interest in starting a new position less than 48 hours after they apply. Even worse, they may have already been snapped up by another business in that amount of time. We’re living in a time where communication is less direct, more immediate, and extremely competitive, and while it’s been a difficult adjustment (even for me, a millennial!), the rulebook for communication has changed drastically. But with that said, if you’ve tried texting, emailing, sent a voice-note, made a phone call, left a voicemail, and they’re STILL not getting back to you, well, that’s a tell-tale sign that they’re just not that into you. Good luck out there!
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(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
BUT I DON’T HAVE TIME! By Kym Krey
One of the questions I hear so often from my Salon Owner clients is….. ‘How Can I Get My Staff To Perform? They’re nowhere near target!’ Whilst we initially tend to place the blame squarely on our staff for their lack of performance, in most cases, the answer requires us to look closely at ourselves. I won’t be the first person to have told you that consistently high staff performance requires a continual coaching routine. A dedicated schedule of small blocks of time devoted to sitting with each member of your team, both one-on-one and as a group, reconnecting with your vision, values and expectations and reviewing their progress toward them. It’s absolutely essential that your people know exactly what’s expected, how they’re going from your perspective and what they need to do to make those numbers move or get where they need to go. No guessing. No assumptions. No ‘it’s just common sense’. No ‘shouldn’t they just know?’ But that’s not what we’re talking about today. What we’ll focus on here is the response that usually comes after that conversation about what it takes to get great performance from their team, and that’s…..
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“But I don’t have time to do that!” And now we get to the real issue. Your focus has been on being a great hairdresser: perfecting your skills, building your clientele, and getting busy. You’re the one making all the money, right? You’re booked to the eyeballs with a waiting list, and making tonnes of money but the staff you employed to take some of the pressure off aren’t anywhere near target, right? If you take time out of your schedule to coach and grow your staff, you’ll be turning away clients which means turning away income, and that’s something you just can’t afford to do. So, you tell yourself you don’t have time to do it. In order to be able to spend that time with your staff, you would need to have convenient pockets of time magically open up that would allow you to have these conversations without any inconvenience or disruption to your schedule.
Can you see the issue? That’s never going to happen. So you’re going to keep squeezing in those clients to make enough money but also keep going home frustrated that you’re doing three times the work of your staff …. and that situation isn’t going to magically change by itself. You’re stuck. You can’t sustain working the hours/pace you’re currently doing (hello… burnout) but won’t allocate the time to resolve the problem. It’s a chicken and egg scenario. The answer is in your mindset. We need to tweak how you’re looking at the problem. What stops you from doing what you need to do to start correcting the problem (i.e. developing your team and resolving issues there) is that you’re not willing to forego that short term $150 or so that you think you’d make doing a client in that time instead. You’re thinking that each time I sit with my team member instead of taking that haircut, it’s costing me $120. But is it?
If, as a result of your spending 15 minutes in a quick one-on-one ‘Powerchat’ or weekly review with that staff member, their shift in focus meant that they generated another $60 just today…. and then another $60 tomorrow etc… by the end of that week, how much would that 15 minute block of time have generated for you? At this quite conservative rate, it would have been about $300. For 15 minutes. Now, do that again with your next staff member…… and there’s another $300 (conservatively). At this rate, you’re generating about $1200 an hour if your coaching conversations are on point. How does that now compare to your fear of losing $120 for that haircut? If I could do 4 x 15 minute PowerChats in my hour that elevated my staff’s results by even $300 week each, I’ll take that result over my $120 haircut any day of the week! When you develop the skills of growing and guiding your people, you literally multiply your capacity to generate income. There are several of you now generating at this level, rather than just you doing all the work while your staff underperform. To me, if you ever want to get out of the situation you’re in (i.e. doing all the work and burning yourself out) this shift in priority is essential. You must do the work of: • Giving your team a clear and inspiring big picture ‘why’ • Making your expectations super clear and making sure each one clearly understand exactly what is required to be able to meet those expectations easily. (Don’t just make demands. Make sure you’ve demonstrated exactly how to do what they need to do) • Link your KPIs to important core values. In many cases, they won’t care about the numbers. What they care about is their responsibility and service to their clients. • Continually tracking their outcomes in line with your service expectations • Giving feedback and coaching on what’s causing the ‘gap’ • Noticing when they do things well! These essential conversations must be a BIG ROCK- a key priority that goes into the schedule first, then all other competing issues (yes, even clients) are booked around your remaining availability.
What you focus on expands. What you ignore ….. continues not to happen! You’ll be conducting a mix of shorter conversations under 15 minutes (such as Morning Huddle, night Review, Weekly PowerChat) with some longer, more detailed conversations of up to an hour (Monthly review, Full Performance Review) but there’s no need to feel overwhelmed by the thought. The key is to introduce these conversations gradually, one-by-one, over several months. Start by just doing your Morning Huddle (Start the day in a focused way… it’s SHOWTIME!) and a quick, fun review of how everyone went at the end of the day. Finish with a big high-5 and send them home with a Thank you and a smile. Keep doing that for a month or 2 until you feel read to add the next level. Next, add a 10-minute one-on-one PowerChat with each team member to work through their Weekly Report and unpack their actions and results from last week. This is when you really start to build accountability! Again…. keep that routine, morning, night & weekly review for another one or two until you have it nailed. Ready to bring out the big guns? Then we’re ready to add a more detailed Monthly Review and so on. Easy Peasey! Want to learn how to master these conversations? Leaders Lab Online is NOW OPEN and will walk you through all essential aspects of staff management!
I want the most experienced/popular/indemand person, I’m going to pay a premium. Tiering your prices can essentially pay for the additional time you need to focus on developing your team. You’ll be earning significantly more working fewer hours on clients. BOOM! • Cleaning up skills & service issues: If you’ve tried moving a client to a team member before but they bounced right back to your column- never to leave again, there’s a reason why that’s happening, and you need to find out what it is. There’s clearly a difference between what you’re doing and what your staff are doing when it comes to creating an experience or result for that client. Success here comes from making sure that how you look after your clients is how they look after their clients… It becomes ‘this is how we do it here’. That requires getting the knowledge out your head and into a format that can be used to train each of your team. It doesn’t need to be fancy or complicated, it just needs to happens, so grab your phone and start making one short video each week until you’ve captured your entire client service process. Now you have your very own staff training library. Then, continually track, observe and review to ensure that each one of your staff live and breathe that method, every client, every day. That business that you had in mind when you started? You know, the one where you were profitable but also had time to have a life, enjoy your work and earn a decent income? It’s entirely possible… but it’s not going to happen by chaining yourself to the chair and doing all the work!
And just to complete the process of transferring workload from your own column to your team’s, you’re likely to come up against one or two more key issues that may need review:
Discover the magic of duplicating your income and invest in becoming an effective leader and an exceptional developer of people.
• Tiering your prices: If I can pay the same amount for YOU (the prestigious Salon Owner) to do my hair as I can for a younger, less experienced staff member (in my perception), of course I’m going to choose you every time! There’s lies the problem. If
Want to learn how to become an inspiring leader and get serious results from your team? Leaders Lab, the industry’s most successful leadership program, is finally ONLINE! Grab your spot here: www.kymkrey.kartra.com/ page/LeadersLabOnline Hair Biz Year 16 Issue 3
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BUILDING A BRIDGE TO BRIDGE A GAP!
By Kerrie Di Mattia
As a 40+ year veteran of this industry, I will be the first to admit that there is definitely a lot about the way we used to do things “back in the day” that need a rethink… when it comes to today’s salons and teams. But in saying that, there’s also so much that is still so valuable and current about “old school values” despite a popular consensus with some of today’s Young Stars in the industry! Now before you crucify me, let me just give you the back story! Over the past few years, Podcasts have become a huge part of my life. They were my saving grace during the worst of the pandemic, taking the focus off daily doom, gloom and devastating statistics, to unite and give hope to our industry, with situations so relatable to my own as a salon owner! I especially loved the ones that were conversational, 2,3 or even 4 participants at a time, throwing around ideas and trading stories that truly made me feel like I was a part of something special, and I was… The Hair Industry! Until it occurred to not only myself, but a few of my Vintage Buddy’s, that there seemed to be a slight US vs THEM scenario emerging, an “old School” versus “ new school” kind of vibe, and as I listened I heard a few of these Young Guns, some of who I knew personally and admired so much as artists, literally disregard a lot of the “old school “ values that I really believed in, the value of Customer service and team culture being stand outs. I took it kind of hard to begin with, I even got my back up just a little bit, because as those of you who know me will know I am all about SERVICE, not only to our clients but our teams!! But I really wanted to understand the why? So I re-listened to a few of the podcasts again, I looked at the situation from both sides, and I realised the main issue I was hearing was lack of communication, and believe me I get that, I have to admit there are still a few salon owners about that adopt the “My way or the Highway” super inflexible way of running a business, that just does not work with today’s generation, and 104
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it’s a gap I’m trying to bridge as a Salon Culture coach. It’s a definite “not what you say… It’s how you say it” type scenario, that somewhere along the line has caused a huge-arse gap in our industry, in the way we communicate between the generations. So, my question is, why can’t we meet in the middle? It’s not the “old school” values the young guys are butting heads with us over, but often the fact that we don’t take the time to explain to them WHY we value them OR… and here’s the kicker - what it is that is valuable to them! It’s also often the expectation from us, that they should just understand something they may have never experienced at their age, and pass that on to a client or contribute to as part of a team. So, what’s stopping us looking at what’s important equally as important to our teams and yes even our clients taking everything that is great about both “Old school” and “New school” and merge them together to come up with a scenario in which everyone feels validated and valued.
How good would that look for the future of our industry and maybe, just maybe improve our completion rates!! We are blessed to be a part of an industry that is constantly evolving and changing, if we (the older gen) stand still we will get run over! The landscape that we work in and language we communicate with today especially after the pandemic, is incredibly different to that of even 3-5 years ago, especially when it comes to connecting with and looking after our internal clients (team) and in order to not only survive but thrive in business today we have to learn to grow with the times. So yes, many things have changed in our industry over the years, but I would love to think we could celebrate, value and be inclusive of everything others value regardless of era even if we have to tweak it a tad to make it relatable for ALL of us. If you would like to book in for a complimentary 30-minute discovery session with me to see if together we can “Bridge the gaps” in your team culture connect with me on kdimattia@westnet.com.au
CHANGING YOUR IDEAS ABOUT ATTRACTING NEW CLIENTS! By Jenni Tarrant
One of the questions I regularly get asked is, “How do you market Bond to have such full bookings?” Like everything I do in my business, I think about what it feels like to stand in the shoes of a client rather than automatically follow the norm. One of things that drives me absolutely nuts about business marketing is that the purpose of most marketing strategies is to attract NEW clients! Unless you are a relatively new business, WHY?! The key to Bonds success is to put my entire marketing budget into looking after our existing clients - particularly our long-term clients. Let me explain… Think about a business you have been going to for a long time. For example: You work out a few times a week at your gym. You are really happy about your choice because of the people, the classes, the trainers, facilities etc. It’s really nice that they know your name and they treat you really well as a long-term regular. One day you walk in and see a poster in the window saying, “Three free personal training sessions for every new member.” Hmm, so a new person walks in the door and gets rewarded while you have been paying full membership fees for years and never received any ‘extras’ for your loyalty? One day you walk past another gym which has great reviews and have an amazing offer. As much as you love your old gym it might be cool to try something new at a reduced price, and to feel fresh in a different environment. You can always go back, right? Do you want your clients to have this experience? I certainly don’t. I look after our most dedicated clients - the people who have contributed to me paying my team and my bills. These clients are raving fans, and they are also verbal marketers for Bond. This is worth more to my business than any other marketing strategy I have come across or been offered. When people recommend your business, they are putting their own reputation at stake, so friends and family trust their judgement. It is then up to Bond to ensure our consistent 5-star experience is given to a new client - and it is.
time every 6 to 8 weeks for at least three years. With approximately 550 members, these clients receive exclusive benefits including: booked appointments up to 15 months in advance at the frequency, days, times, and the stylist of their choice; a $25 birthday gift voucher they can use at Bond Hair Religion, Bond Body & Brow Bar, or Bond Barista; I also hold a fully paid for annual event - COVID allowing - for themselves and a guest. We have had cocktail parties, movie premiers, and art showings - to name a few. Complimentary sparkling wine, a host of other drinks and nibbles, are a staple at a Bond event. We have non-Big Wig clients ask us how many more visits until they can become a member!
I have never marketed Bond by advertising to new clients or offered any type of cheaper deal. Bond has a Big Wig Club. To become a member, you need to have attended appointments on
Although not having a budget for any type of external marketing may seem counterintuitive, the proof is in the pudding for us. We finished 2021 with over a million dollars’ worth of
bookings already in our system for 2022. We also currently have 12 pages of potential new clients on our waitlist eager to book in. Some people have said it wouldn’t work in their area or business because of X, Y and Z. That’s perfectly fine of course but be aware of excuses for change. If you read my blog in the last edition of Hair Biz, you would remember that I was nearly bankrupt after my first year in business. It was through my lack of funds that I chose to put everything into retaining the clients I had, and this marketing strategy was born. Let’s honour those who have stuck by us in our businesses, let’s show that loyalty is worth more, and let’s invest in loyalty and priceless referrals. Jen xx Hair Biz Year 16 Issue 3
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10 MISTAKES YOU DON’T KNOW YOU’RE MAKING THAT STOP YOU FROM BUILDING A HIGH PERFORMANCE SALON TEAM By Chrissy Alger- Senior Coach at The ZING Project.
Once you have an understanding of these 10 pitfalls, only then can you develop the dream team you have been so desperate to build. You have done all the training. You have had all the conversations with your team members. But nothing is changing. You find yourself frustrated. You say things to your team that seem to be creating more tension instead of motivating and inspiring them to perform. You feel like your team are “working against you”. Anything you propose is resisted. You are on a hamster wheel of “trying” but getting nowhere fast. You find yourself just keeping the peace. Not wanting to rock the boat. But at the same time the bills are mounting. You struggle to pay the wages, but your team members don’t seem to care. They want more hours, more Saturdays off, more “time” to get things done that you feel could be done in half the time… You feel like your Team is holding you to ransom. Your back is against the wall. You have lost all control and you are deflated. You fantasise about the days when business was easy, when it was just you. When you could take a wage quite comfortably, and your clients were more than happy with your service. There was no stress. Life seemed simple. I know all of these feelings, because I have felt them. I have been there. I have helped hundreds of Salon Owners who have been in EXACTLY the same position. I’m here to tell you that things can be different, but first you need to understand what is happening. You need to develop an awareness of WHY these problems seem to exist before you can even start to make a change. We have a saying here at Zing, that “You are the problem, and You are also the Solution”. Change starts with you. As a Salon Owner myself, and a Psychologist, I can bring you some interesting insights from both of these perspectives that will help you think differently and hopefully inspire you to make change. This 10 point article is going to help you address the psychological and systemic bottlenecks you are experiencing in building a high performance team. But like most business owners or entrepreneurs, 106
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you are likely to read it, and do nothing about it. You then will continue to do business in the most painstakingly difficult way that you can, because change is hard. But change is no more painful than what you are feeling now, however you get a positive outcome at the end. So, my only advice in reading this is…. Make The Change... Do the work… And your business and you will reap the rewards. The 10 Mistakes You Are Making That Handbrake Your Team’s Performance
1. You Avoid Emotional Discomfort
Addressing performance issues with team members can be anxiety provoking. We fear how they will react, we worry about “saying things in the right way”. As humans, we often don’t like “confrontations” but even worse, we don’t like feeling any sort of emotional discomfort whatsoever. So, we avoid it, and ultimately it perpetuates our problems. But in reality, we have to get uncomfortable in life to get what we need, it is part of life. They say, “a comfort zone is a beautiful place, but nothing ever grows there” and that, is ultimately a very true statement. Building tolerance to emotional discomfort and accepting that leadership requires you to feel uncomfortable is the only way you are going to be a better leader.
2. You Do Not Have Any Form of Communication Rhythm
How often do you meet with your Team? Not “have a chat”, like really connect with each team member and understand what is going on
for them? Most Salon Owners have 1:1 meetings on the fly, or only when there is a problem. Often these meetings are also de-prioritised, booked over with client appointments, or forgotten about. Even when you do meet, the communication dances around the issues, or does not unpack the real performance issues. You need to have a regular weekly meeting with every single team member that is structured in a way that allows for meaningful conversations. It does not have to be for hours. A short, sharp 15 minute session every week, in a café or some other neutral territory will open up connection and communication that you never thought was possible.
3. Your ‘Transactional Leadership Style” is destroying the trust of your team and driving you insane...
Are you constantly having to tell your team members what to do and how to do things? I get it, most of the time if you did not do this, everything that you needed done would just not happen. Also, if you stopped interacting like this, it would be similar to taking your hands off the car steering wheel and watching the car drive into the bushes. But this way of leading a team is literally making a rod for your own back. It also fuels your high levels of burnout and stress. The team does not develop any sort of autonomy or learn how to think for themselves when you keep putting on the “Superman Cape” and thinking on behalf of everyone. The other downfall, is that this style of leadership can also create a form of “vigilantism” in your team.
They actually start fighting against you, as they feel like they are constantly “hen pecked” with something else that needs to be done or wasn’t done right in the first place. This style of leadership needs to stop, as it is getting you nowhere…
4. You are a Martyr
Being in victim mode is destroying your ability to take control. Commonly this takes the form of blaming any sort of circumstance, situation, or person for what you are currently experiencing. I love the Buddhism philosophy that prescribes you to “seek nothing outside of yourself”, which is basically referring to the fact that everything you need to be successful can be fulfilled by looking inside of yourself and by developing your own internal resources to be able to facilitate the changes you are seeking in your team.
5. You Don’t have the Structure and Process You Need To Create Consistent Outcomes
Process will set you free. But often Salon Owners have a 3432-page Policies and Procedures manual that has not been looked at in 5 years and is therefore outdated. Or even worse, you do not have any sort of procedural resource to guide and support your team. Therefore, everyone is running their own race or interpreting how they “think” things should be done which creates an inconsistent client journey and creates loads of stress for your team. A good procedural resource is a “moving feast”, it should be constantly growing and developing to cater to the ever-changing needs of your team, clientele, and your business. It should be consistently reviewed and re-visited by your team and should be open to everyone in terms of feedback and contribution.
6. You have kept a toxic team member employed for too long
We have all done it. Held onto that team member who has impacted negatively on the team dynamics, throws tantrums, resists change and basically “cock blocks” our every attempt to improve the business. He/she may be a top performer, or have a stable clientele, otherwise you fear not being able to find another team member. Whatever the reason, the other team members are looking to you to take charge and either eliminate the problem or fix it. The longer you leave it, the more your team’s trust and respect for you drifts away.
7. You have no “whys” evident in your business being a shared Mission, Vision, and Values…
Not being clear or connected to ‘purpose’ is a sure-fire way for everyone to get off track or unmotivated. Often, we lose sight of the big picture and forget why we are even there in the first place. There was a strong internal “driver” as to why you started doing what you are doing. It will also be the same for each one of your team
members. Your job is to align this shared purpose and also dig out what is important for your team members and how this can contribute to shared success. Creating a win/ win will keep everyone happy, inspired, and motivated.
8. You don’t “show up” for your team and you are a poor role model
Leadership is like parenting. Monkey see, monkey do. You cannot expect things from your team when you cannot deliver on such things yourself. Now I am a Salon Business owner with absolutely no technical capacity to perform what my team do day to day, as I am a psychologist by profession. But by golly do I make sure I can walk the talk. I educate with them; I know everything there is to know about a certain treatment or service. I can help them treatment plan or understand the ingredients of the products we are using. I can successfully facilitate sales conversations and ensure clients take the retail they need. I am always 10 minutes early and my commitment and enthusiasm to my team, what we do, and our business success is unwavering. I don’t give up; I don’t make excuses. And I’ll always find a way to get what we need as a business. I “Show Up” every single day psychologically, emotionally, and physically for my team because they need me. Therefore, I expect the same in return. Can you put your hand on your heart and say you “Show Up” like this for your team? If not, you may need to think about what this means for you and how you can do it better.
9. You are inconsistent or dominating?
The way you interact and behave with your team is going to dictate for the most part how they interact with you. Creating one set of rules for one person and different rules for another. Or if there is any sort of inconsistency within your leadership style, it will slowly but surely erode any respect or trust that your team have. In addition to that, if you communicate in a manner that induces fear or creates excessive degrees of power imbalance between you and your team, you are likely to suffer the same fate. Learning how to communicate effectively and act in a consistent manner can be difficult when these skills do not come naturally to you. But I would suggest that upskilling in these
areas will pay dividends if you recognise that this area needs improvement.
10. There is no accountability.
The main symptom I observe when I see Salon Owners struggling with this, is they come to me having done “all of the things”, having put in place “all of the procedures” and nothing seems to be having an impact in terms of ensuring the team are doing what they are supposed to be doing in a consistent manner. The trouble is, you can put these structures in place, but if you do not have a means for auditing, follow up and appraisal, your system is not worth the paper it is written on. It is a common misconception that individuals will do what they are asked and continue to do this in a consistent manner. The reality is, they don’t. They naturally become complacent, as humans are constantly seeking to simplify our learnings, or make things easier for ourselves. The downside of this for business life is that eventually procedures and processes become morphed into something that does not even remotely resemble your operating manual or initial training sessions. So, you cannot just create a system, you have to also develop a range of accountability measures to ensure that the system remains intact. At this stage, you may be wondering HOW am I going to develop the skills and structures Chrissy just mentioned to cultivate high performance in my Salon Team? Or you might also be saying, “but I do all that”. Well, I am here to tell you that you are not. You might think you are, but if you do not have the business or the team you desire, it will be because you are failing to execute on one or many more of these 10 things. I am also here to tell you that you CAN develop these skills and structures to build the business you want, but it won’t be easy. For more salon strategy, email me at chrissy@zingcoach.com.au, listen to ‘The Salon Hustler” podcast on all your major podcast platforms and follow me on Instagram; @chrissyalger_zing and Facebook: @chrissyzing
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HAPPY WIFE STAFF, HAPPY LIFE!
By Tamara Reid, Head of Brand at Timely Business Management Software
Most business owners have experienced the post-pandemic ‘Great Resignation’ to some degree. How can you turn it around and create a fun, inclusive culture that employees are begging to be a part of? We spoke with Timely, a globally loved Business Management Software for the beauty and hair industry. They’ve shared five tips to get you started…
1. Set The Right Tone
Creating a happy, healthy working environment will help you retain existing employees, and attract new ones. “A good work environment consists of like-minded professionals who share a common goal. We employ passionate, educated and experienced therapists who respect, care and work collaboratively with one another,” says salon owner and Timely customer, James Vivian. Consider what kind of culture you want to create. If work-life balance is important, check the roster and make sure everyone’s getting plenty of time off.
2. Share Your Vision
Laying out where you see the company heading in the next year will make your staff feel valued and part of the journey. Put time in with staff individually to set out clear career pathways for them that feed into the bigger company goal. Timely’s tiered pricing feature allows you to assign staff different tiers depending on their level of skill and seniority. Together you can pinpoint areas where they need extra support from you, so they can reach the next tier.
3. Motivate & Reward
With Timely’s Innovate plan you can also set sales or service based targets for your employees. We recommend giving staff access to the feature, so they can track their own success and enjoy a sense of ownership. If someone’s struggling to hit their targets or fill their books, you can also set them up with a carefully considered promo code to get them more clients.
4. Ask For Feedback
Feedback is a gift; it can help your team provide next-level service and ensure clients always come back. Timely allows you to send clients follow-up messages where they can share honest feedback on the service they received. Sit down and go through this with your staff to see what’s working and discuss any areas that might need improvement. Make sure communication goes both ways. Your staff might have some suggestions that could be game-changing for your company and implementing them will boost morale.
5. Honesty Is The Best Policy
If the past few years have taught us anything, it’s that situations out of our control can rapidly change the playing field. If you keep communication open and clear, your staff will be more understanding about why you’ve made certain decisions and will be more likely to get onboard with them. www.gettimely.com
A N E XC E P T I O N A L TO O L TO A DVA N C E YO U R B U S I N E S S
Discover why Timely is the world’s most loved business management software for salons of any size, industry and growth ambition.
g e t t i m e l y. c o m
SUSTAINABLE BUSINESS: THE RISE OF THE CONSCIOUS CONSUMER By Nicole Inskip
Our world is expanding at a rapid pace and as a salon owner you are constantly having to evolve and innovate in order to keep up. With so many parts that make up a small business it can feel at times overwhelming.
My name is Nicole, I am a salon owner, hairdresser and sustainability consultant. I will be with you over the next few months, teaching you how you can create a sustainable business that balances profit and purpose and is attractive to today’s conscious consumer. The conscious consumer is a shopper that is looking for businesses who are contributing to the world in a positive way. They are looking to buy local, ethical and environmentally friendly products and services. In a 2021 Global sustainability study, researchers found that 85% of consumers have become “Greener” in their purchasing choices over the past 5 years. The study also found that one third of all consumers are willing to pay a premium for sustainable products and services. In fact, Gen Y, Z and Millennials are willing to pay up to double for a product or service that is making a positive environmental, ethical or sustainable impact. Be warned however, that these consumers are discerning and simply saying you are sustainable is not enough, they demand transparency and proof of your contributions. You must walk the talk. As a salon owner you need to be aware that sustainability has become an expectation and not an exception. Now is the time to make decisions that create positive change if you want your business to continue to flourish and thrive. A wonderful representation of this new way to do business are B Corps. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public 110
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transparency, and legal accountability to balance profit and purpose. Sessions Hairdressing is my wonderful salon in Sydney and proudly the first hair salon to become a Certified B Corp in Australasia. It took 10 years of research and implementation of sustainable practices and partnerships to be prepared to tackle the B Impact Assessment and 12 months later achieve B Corp Certification. The goal for me now is to help salon owners like you realise their passion to build a business that is profitable and has purpose - good for you, the people you care for and our planet. So where do you start? Schedule a few hours this weekend to assess how your business is working in these 4 areas, Environment, Community, Staff & Clients.
Follow this simple process - Identify the biggest negative impact in each area: Examples, waste disposal, energy consumption, staff retention, client satisfaction, community engagement. - Measure your impact: This could be a conversation, a feedback survey or an online CO2 calculator. - Find a solution: Research and get creative with your ideas, someone may have already solved the problem for you, and you can just implement it. Have fun and enjoy the journey, this process will have you looking at your business in a whole new way. Your staff, customers and our planet will thank you for it and I can guarantee you will feel a renewed sense of ownership over your business and your life.
WHAT ROLE DOES YOUR LANDLORD PLAY IN YOUR RUNWAY TO A COVID RECOVERY? By Kelly Cunningham, Your Leasing Co. COVID has changed the commercial leasing landscape for Tenants as well as Landlords. No one could have predicted the financial impact of the pandemic and the resultant pressures on Tenants and Landlords alike. So, what are some of the initiatives that are helping Tenants and Landlords to work together on the path to recovery and get back to business as usual? A Tenants Story of How She worked with the Landlord to build a Business Recovery Plan… Prior to COVID Michelle is the owner of a hairdressing and beauty salon located on the Gold Coast. She is a confident business owner who has organically grown her business over the past 15 years. Starting with one tenancy and expanding into the adjacent tenancy when it became available. Michelle invests in all areas of marketing to drive traffic to her salon and as a result, the other retailers in the complex also benefit from the foot traffic that she drives. Michelle is highly regarded in her industry and has always been a good tenant, paying her rent on time and never needing to ask the Landlord for assistance. Pre-COVID Rent and Sales Prior to COVID, Michelle was paying $62,000 rent per year, which represented approximately 15% of her annual revenue which is in the “acceptable” band for occupancy costs for her industry. She was excited about the future of the business and had every intention of renewing her lease when it expired in October 2022. COVID Hits in March 2020 In late March 2020, the federal government mandated that all hair and beauty businesses needed to close. We all have our own memories of that week and Michelle was no different. A single Mum to a young daughter and a small business owner with the responsibility of putting food on the table. She was devastated, scared, and had no idea how she was going to be able to stay in business and look after her family. Revenue Shock Prior to COVID Michelle’s average monthly income was approximately $40,000. Revenue for April 2020 was $0, and May was $9,000, some 22% of her regular monthly income and the following months didn’t perform much better. What did this mean? How long was she going to be closed for? What would happen to her staff? How would she pay her rent? Business Reopens with Substantial Limitations As the very strict restrictions on business were gradually relaxed, this meant that Michelle could reopen her business. However, her ability to generate revenue was significantly reduced to approximately 50% and her PPE and related costs increased as a result of time required to sterilise
equipment, sanitise work areas and of course the closing of every second seat to meet square metre rules. The Challenge - Income Reduced by 50%. What about the Rent? With the onerous restrictions now in place, if Michelle was to pay full rent whilst only turning over half of her pre-COVID income, her occupancy costs would skyrocket to 30%+, which left the business in an unprofitable position and the only option would be to close the salon. A Chance Beauty Appointment with a Retail Leasing Expert It seemed to Michelle that she had no way out. As luck would have it, she had a coincidental beauty appointment with Kelly, who turned out to be a Tenant Representative who specialises in negotiating lease renewals and new leases on behalf of Tenants. Through a casual conversation and a few tears, Michelle confided her dilemma to Kelly. Kelly had already looked after a number of Tenants in similar positions to Michelle and had a pretty good idea of what needed to be done to keep the business viable. A Conversation with the Landlord… Kelly stepped in to communicate and negotiate on behalf of Michelle. The Landlord was grateful for the feedback on the National Code of Conduct and was very interested in doing what he could to help, as he knew that if Michelle had to close the business, the tenancy may sit vacant for months. Rent Reduced to Reflect the Reduced Percentage of Sales Using the National Code of Conduct as a base to work from, Kelly was able to agree an outcome on behalf of Michelle and come up with the following revised arrangement with the Landlord. • Rent payable was calculated based the monthly difference in sales prior to COVID. So, if revenue was down by 50% for a particular month compared to the same month prior to COVID, the rent would also be reduced by 50%. As revenue gets back to normal, the rent returns to normal as well. • The enforced rent relief ordered for Queensland was only available for a few months, but the Landlord agreed to extend the relief for a further two years past this date, up until the lease expiry date, to give Michelle the best
possible chance of surviving. • No deferred rent liability would apply. Under the code, any rent waived by the Landlord would be shared 50% with the Tenant, who then had to pay it off over 24 months on top of their normal rent. Michelle didn’t need to worry about this. • At the point of negotiating this arrangement, it was hoped that sales would return to normal within a few months. It is now April 2022 and sales are still between 30 – 40% down on 2019 / 2020, due to a number of factors outside of Michelle’s control, but stemming from COVID. What’s in it for the Landlord? The Landlord was aware that failure to reach an agreement with Michelle would have most likely resulted in the business needing to close. Michelle would walk away from her security deposit and lose her livelihood, her only source of income, as a single parent. However, the Landlord would then have a vacancy for several months, would need to cover the holding costs, potentially drop the rent substantially to attract another good quality tenant, provide a rent-free period, would probably need to pay for the fit out, all before he actually started to see any rent coming in. From April 2020 to February 2022, the Landlord has received circa $80K in rent, when under the Lease he would have received around $130K, so $50K less than he would have under Michelle’s normal lease. The Landlord will continue to see growth over time as income returns to normal operating levels, as opposed to not receiving any rent for a long time. The Wrap Up… The Landlord keeps his prime Tenant, received reduced rent for a period until business returns back to normal, saves the expensive costs of securing a new tenant and keeps his other Tenants happy at the same time. Michelle gets to keep her business and some income for herself. She has a runway to build her business back to where it was pre-COVID and return to paying full rent as her revenue returns to normal. Your Leasing Co. specialises in being a Tenant Representative and negotiating with Landlords, so if you have any questions about how to achieve the best outcome and what a runway for you might look like, you can call Kelly for a free, no obligation conversation on 0419 001 093. Hair Biz Year 16 Issue 3
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EOFY TAX TIPS FOR HAIRDRESSERS. Article to be attributed to Mark Chapman, Director of Tax Communications for H&R Block Australia.
Nobody wants to pay more tax that they have to and the key to minimising your taxes is to ensure that you claim all the tax deductions you’re entitled to. If you’re a hairdresser, there’s a long list of potential tax claims that might apply to you. Not all of them will apply to everyone but it will pay to spend a bit of time running your eyes down this list to see which of them apply to you. The Golden Rules of Tax Deductions
If you want to make a claim for work-related expenses, you need to follow the three golden rules: • The expense must relate to your work • You mustn’t have been reimbursed by your employer • You must be able to prove that you spent the money. That means that you must keep receipts, invoices, or statements to demonstrate that you actually incurred the expense. H&R Block’s tip is to keep electronic copies of all documentation relating to expenses. Paper receipts get lost or fade, so keeping everything together on your phone or computer will save time and effort when you come to complete next year’s tax return.
Get Help
There’s a reason why nearly 74% of people use a tax agent to help them do their taxes. Tax is complicated and stressful and if you do it yourself, you’re likely to make a mistake. You might claim something you weren’t entitled to and find yourself audited by the ATO or you might miss out on a deduction you could have claimed but didn’t realise was available to you; the result is a lower refund than you could have got. Using a tax agent like H&R Block takes away the stress and opens up a whole world of expertise to guide you through the process, so you can be sure you’re claiming everything you’re entitled to. You wouldn’t generally choose to treat a medical condition yourself; you’d see a doctor so why should tax be different? Get expert advice and the fee will generally be more than covered by the bigger refund, and the peace of mind.
Using your car
If you use your car as part of your work, for instance to travel to clients, between jobs, to expos or to collect supplies, you can claim 112
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the costs of your work-related journeys. If you use your own car, either claim 72 cents per kilometre up to a maximum 5,000 kms or keep a logbook and claim your actual expenses. You can also claim for parking, tolls, and public transport if you don’t use your car. You can’t claim the costs of traveling to and from work (the daily commute) though you might be able to make a claim if you’re required to transport bully equipment, which you can’t safely store at work (TIP: the ATO checks such claims closely so make sure you can prove your claim).
Equipment
You can claim the cost of buying tools and equipment that you use in your job or business. If the item costs $300 or less, you can claim it straight away and if the cost is more than $300, the cost is depreciated over several years. If you’re in business on your own account, rather than being employed by someone else, you can immediately write off all items of equipment
whatever the cost. This could include makeup brushes and applicators, waxing kits, mobile phones, laptops and bags or briefcases. You can also claim the cost of insuring workrelated equipment.
Self-Education
You can claim the cost of any work-related courses that you undertake, provided that they relate directly to your current role and aren’t intended to boost your skills into a promotion or another role entirely. That could include courses on makeup techniques, massage, and nails. It could also include management training if you supervise staff. Courses run by a university or TAFE such as Cert IV in Beauty Therapy or Diploma in Salon Management could also be relevant. In addition to the cost of the course, you can claim travel costs to and from the course, accommodation, and meals if you’re required to sleep away from home, books, stationery, and depreciation on computer equipment used in your study.
Clothing
If you’re required to wear a uniform at your workplace, the cost of purchasing the uniform is claimable and you can also claim for the cost of cleaning the uniform. Conventional clothing doesn’t count as a uniform so ideally any garment you claim for should have the business logo on it. You can also claim for protective items such as gloves, aprons, hats or hair nets, goggles, and non-slip shoes.
COVID-19
If you are in an occupation that requires physical contact or proximity with customers or clients during the COVID-19 period, like the beauty industry, you can claim a deduction for items such as: • Gloves • Face masks • Sanitiser • Antibacterial spray. In relation to COVID-19 tests, the government has announced that it’s making COVID-19 tests tax-deductible for Australian individuals when they are purchased for work-related purposes from 1 July 2021. However, the cost of the tests may already be tax deductible. Under the existing general deduction provisions, an individual may qualify for a tax deduction for the cost of a COVID-19 test (either PCR or RAT) where they are taken for work-related purposes, e.g., where there is a mandatory requirement under your employer’s COVID-19 policy. A COVID-19 test may also be required by certain countries and states in order for an employee to enter that territory or return to their home state. This too is tax deductible where the test is required for a work-related trip. RAT kits purchased by individuals for private purposes (e.g., personal travel, convenience, no access to PCR testing) will not be tax
deductible, either under existing law or under the government’s proposals. If you incur transport expenses to get to and from the site of a COVID-19 PCR test (or expenses in traveling to the chemist or supermarket to acquire an RAT), these will not be tax deductible as they are regarded as private expenses, even if the test is a condition of your employment.
Working from home
As a result of COVID-19, you have probably had to relocate your working activity from business premises to your home. If so, you can claim a rate of 80 cents per work hour, so you will need to keep a record of the number of hours you have worked from home as a result of COVID-19. This will apply until at least 30 June 2022. If you use the 80 cents per hour method, you can make no other claims in relation to working from home. So, items like mobile phone and internet usage are included in the 80-cent rate. The alternative rate of 52 cents per hour may be more appropriate. This doesn’t include phone costs, home internet or the cost of writing off home IT equipment so when you make separate claims for those expenses, you may find that your total claim is higher. Your tax agent will be able to advise on which method produces the best results. If you run you own business from home, you can also claim occupancy expenses. These include the work-related portions of expenses such as mortgage interest (if you’re a homeowner) and rent (if you’re a tenant), as well as rates and home insurance. Remember, if you own your home and claim expenses such as these, you’ll lose the Capital Gain Tax main residence exemption on the same proportion of your home that you’ve claimed expenses for.
Other deductions
Don’t forget to claim these costs if they are
relevant to you: • Claim for professional subscriptions, whether to a professional body or to a trade union. • The cost of work-related magazines and journals • The cost of work-related books (for instance, books focussing on styling, colour, beauty, or management) • If you’re required to work overtime, you can claim for the cost of buying meals provided you have been paid an allowance by your employer. • Agency costs: if you get your work through an agency, the cost is claimable. • The cost of using a tax agent is itself tax deductible, including costs incurred in travelling to see the tax agent. • If you use your mobile phone for work purposes, you can claim a proportion of both the cost of the phone and the monthly bill, to the extent that the costs relate to work or business. • If you attend exhibitions, competitions or other events in a professional capacity, the costs are claimable. • Claim for conference expenses. As well as the cost of the conference itself, that can also include travel, meals, and accommodation costs – even where the conference is overseas, though you might need to apportion the costs (and disallow the private bit) if you spent some downtime on the beach afterwards! • You can claim a deduction for charitable donations provided the amount is $2 or more and you have a receipt. Head to www.hrblock.com.au to book a consultation with your local agent; they can identify exactly what you need to do, and claim, to get into shape for the 2022 tax season and maximise your deductions. Hair Biz Year 16 Issue 3
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BECOMING BIGGER THAN YOUR PROBLEMS By Angeli Marie Shaw
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For most of us, the problems we encounter day to day can seem huge, daunting, unsolvable, even frightening. We create drama around the challenges we face and start making mountains out of molehills. Unconsciously, we are giving power to our external world of persons and events, but this hardly grows us on our journey to becoming stronger and wiser. Have you ever found yourself sizing up a problem, then trying to come up with a solution just as BIG as that problem? That there is the issue. We need to come up with solutions BIGGER than the problem! When it comes to problems, I like to think of myself as a pioneer, not just a fixer. By this I mean not just trying to solve the issue at hand, but work out how I can use it to generate more of what I’m after down the road. This could be success, happiness, even just some peace of mind. I want to find solutions that don’t just fix the issue and return things to what they were, but keep the ball rolling so I can continue to grow and evolve, basically, I’m not just content with making up for lost ground, I want progress! I want to grow! We have all been given the beautiful gift of creativity and this allows us to dream, imagine and design. To have the opportunity to implement amazing future realities for ourselves is most often inspired by our challenges. Like with so many things, it’s easier said than done, so let me share with you some starting points on how you too can progress and become bigger than the problems you have:1. Let’s start off with a simple one, THINK BIGGER. Depending on the problem you may find yourself intimidated by the situation and you can only think in terms of fixing. Think in terms of growing! Don’t let the size of your problem dictate how big you think. 2. Remove the head chatter. And by this, I mean overthinking. If you find your head full of unwanted thoughts, storytelling, and assumptions, get it out and write it down! I find it helpful to just free write, and by this I mean whatever thought comes into your mind at that moment, write it down, even if it doesn’t make sense. Now it may be tempting to read over once you’ve emptied your head out but in this case DON’T. Once you’ve finished writing, get rid of it and throw it out! 3. This one may be a tough pill to swallow, but guess what? Panic, self-pity, complaining and drama are totally OPTIONAL! It’s the challenges and problems that arise in life that are inevitable; change your perspective! If you think your problems are devastating, they will be and if you think they are solvable, THEY WILL BE. 4. Don’t confuse a growth mindset with toxic positivity. Sure, you can tell yourself ‘stay positive’ but without the all-important explanation and strategies on how to achieve this, it’s just a phrase. Growth mindset is more than just telling yourself a few positive words. It’s a mental shift away from a defeatist perspective and holding the belief that your own basic abilities can be developed through hard work and dedication. And if you do find yourself unable to rise above your problem and saying things like ‘I can’t do this’, realise you’re missing a word, you can’t do this ‘YET’!
5. Shift your perspective. Challenging situations and problems can affect our perspective. For example, ever had one of those days where first thing in the morning you wake up to a text, let’s say a staff member calls in sick, and immediately you feel under the pump. You go to get dressed and the jeans you’re planning on wearing are dirty. You’re annoyed. You get to the salon and go to make a coffee only to realise the milk is out of date, and then your first client walks in with a latte, grrrrr! Apparently, it seems your entire day has gone in the wrong direction. However, the issue isn’t that your day has gone wrong, instead, it’s your perspective. From the moment you got that text, you put a negative twist on everything. You knew your jeans needed washing and you knew the salon was out of milk. And that client walking in with a latte probably tipped you over the edge. Breathe! Don’t let your energy go to waste on small matters; you’ll be drained before you even begin to figure out how to overcome your challenges 6. And now for an obvious one, figure out the SOLUTION! There’s a solution to every problem, but if you can’t find a solution, was it really a problem in the first place? If there really is no solution to what is challenging you, then it’s likely what you’re faced with is a REALITY, that is to say, life. And those perceived ‘problems’ can only be solved through acceptance. If there is a solution, by simply thinking of ways to solve your problem means you’re on the right track. If you want to overcome an issue, you can, so focus on what you can do and keep it realistic. Take on ‘bigger picture’ thinking and those minor challenges along the way won’t seem so prevalent. Think of a beautiful, serene landscape. There’s a glowing sunset with fluffy clouds, natural beauty, and a gentle warm breeze. If you know the final destination is worth it, you won’t mind walking that narrow and bumpy path to get to it. Problems, setbacks, and challenges ARE part of life. You’re not being singled out, it’s a normal part of life, like it or not. And what happens if you treat problems as a normal part of life? You’ll realise that being solution-minded is normal too! Overcome your challenges in a balanced way without letting it affect the healthy parts of your life and remember, no obstacle can stop you from living your life to the fullest, even the biggest problems; BE BIGGER! You’ve got this! Love & Bliss, Angeli xxoo Angeli is a Holistic Empowerment Coach, Mindset Mentor and founder of The Bliss Coach. To work with me in 2022, get in touch by visiting www.theblisscoach.com.au or follow us on our socials @theblisscoach to find out more.
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@12reasonshair
FASHION WARRIOR by hotshots
‘21
The Team crowned at last years’ AHIA Gala finally got together to create their beautiful editorial collection to grace the pages and cover of Hair Biz with renowned photographer Andrew O’Toole. Having already received their prize packs of a Goldwell styling kit, ghd electrical kit, Excellent Edges full scissor kit and an Amazing Hair editorial styling kit, while in the HOT SHOTS House, they were visited by iconic hairdressing greats both in real life and via zoom. Now, finally culminating in an all-expenses paid photoshoot with world class photographer Andrew O’Toole, the team spend a few precious days together again to create sheer beauty in a collection that evolved through the creative process before and during the shoot. With a fun day of prep at the Goldwell Studios in Melbourne, the team, led by Ali Holmes, Wildlife Sogo, created a stunning mix of colour, length and precision cutting resulting in a collection that could easily grace any high-end fashion magazine in the world! Following zoom catchups and conversations, when this close-knit team met, they were guided and mentored by Andrew allowing their piece of work to organically take them in a direction of beauty and hair fashion trends. As part of the HOT SHOTS journey, this experience is truly priceless and something that will be remembered and treasured for amny years to come by the team! Special thanks to everyone who played a role in making this dream become a reality! TEAM MEMBERS. Evie Golding, Eliza Andrews, Leanne Kay and Scott Sheehy CREATIVE DIRECTORS. Ali Holmes PHOTOGRAPHER. Andrew O’Toole MAKE UP. Kylie O’Toole STYLING. Chantelle Symonds SPONSORED BY. Goldwell, ghd, Amazing Hair & Excellent Edges. A mocha group initiative
FASHION WARRIOR
FASHION WARRIOR
A mochagroup initiative
TEAM COLLECTION
FASHION WARRIOR
