mochahair Year 19 Issue 4 by mochagroup

BERNADETTE BESWICK

2025 AHIA CREATIVE AUSTRALIAN HAIRDRESSER

Bernadette Beswick

LUMINARY

Luminary has two meanings:

1. A person who inspires or influences others, especially in a particular field. Eg. a renowned expert or leader in an industry. 2. A source of light, such as the sun, moon, or a bright artificial light.

My Luminary collection represents the power of natural light, symbolic of a guiding force for future vision in hairdressing. Here, it’s means influence, inspiration, and directional hair artistry. By fusing futuristic innovation with timeless geometry, it challenges outdated conventions and sets a new standard for creative excellence. My inspiration was the beautiful, extraordinary elements of light itself and light reflecting from texture. From the light spectrum and patterns to fur, feathers and liquids, I played with ideas from nature to form each new hairstyle. Importantly, I aim for Luminary to be a stimulus: a shining, guiding light for hairdressers, encouraging to break them free from limitations, pushing their boundaries.

I also hope it inspires my students and beginners to aim for excellence, be the very best hairdresser they can be.

CREDITS: Haircuts and Styling: Bernadette Beswick, Beswick Education Services

Colour: Rachel Vitullo

Photographer: Andrew O’Toole

Make Up Artist: Kylie O’Toole

Styling: Catherine V

BESWICK EDUCATION SERVICES

2025 AHIA CREATIVE AUSTRALIAN HAIRDRESSER OF THE YEAR

“The most unforgettable night of my career. A dream realised. A moment I’ll never forget.

Winning AHIA Australian Hairdresser of the Year feels surreal, powerful, and deeply rewarding.

This award represents more than a title— it’s a celebration of passion, purpose, and pushing beyond limits. It marks a defining chapter in my career, and with it comes the opportunity to lead by example.

For me, this moment is proof that with hard work, persistence, determination, and unwavering focus, the extraordinary is possible. And now, I get to share that message—not just as a hairdresser, but as a mentor, an educator, and a believer in the future of our craft.

When my name was called… everything changed.

As I heard the words.., “And the winner of AHIA 2025 Australian Hairdresser of the Year is…”—I went into a complete zone. I placed my hands on my knees, lowered my head, closed my eyes, and just… breathed.

I could hear the energy building all around me—clapping, voices, excitement— and I quietly said to myself:

“You did your best, B.”

Then I heard it—my name. Kind of. I looked up, and everything paused for a heartbeat. It was me.

Bernadette Beswick.

OMG. I did it.

The room erupted. Clapping, screaming, lights, energy— and then, Sweet Dreams by Annie Lennox began to play. It was surreal.

The perfect song, at the perfect moment. A reminder that dreams don’t just live in the distance.

They are real. And they are reachable.

Winning this award will push me even further—to inspire every hairdresser I teach to believe that nothing is impossible. Set goals. Chase them with intention. Because this industry— our beautiful, bold, and ever-evolving industry—is one that leads with light. We shine light on our clients. We provide care, joy, transformation, and a renewed sense of self. We don’t just cut hair—we change lives.

One of my greatest joys is teaching—not only the technical skills of hairdressing, but the mindset, resilience, and clarity it takes to carve out a successful path. Mentoring the next generation to rise with purpose and confidence is one of my biggest goals moving forward.

Believe in your vision.

Do the work.

Shut out the noise.

And when your moment comes—own it.”

Bernadette Beswick

ON THE COVER

2025 AHIA Creative Australian Hairdresser of the Year: Bernadette Beswick

ON THE BACK COVER

2025 AHIA Creative New Zealand Hairdresser of the Year: Bernadette Beswick

REGULARS

08 Editors Letter 18-21 Industry News

86-87 Dateline Imports

88-89 Hair Shop

FEATURES

10 Meet AHIA 2025 Creative International Hairdresser of the Year: Marlon Hawkins By Louise May

30 Five Minutes with Lo Wheeler By Louise May

31 Swapping Foils for Fondant!

38-40 Paul Mitchell’s International Team in Australia By Louise May

42 Hair, Heart & Iles Formula By Louise May

44 Joel Torres Brings His Global Vision to Sydney By Louise May

AHIA CREATIVE

12-16 Winners of the 2025 ANZ Hair Industry Awards Creative Announced

24 AHIA CREATIVE Dennis Langford Hall Of Fame 2025 Inductee, Bill Tsiknaris

26 Meet the 2025 Hotshots Team

PROFILE

28 The Power of Education at C’Ba Hair By Anthony Gray

32 For the Love of Blonde By Louise May

34 Mother, Daughter, Powerhouse EVENTS

35 It’s A Hairy World

36 HAIR The Movement is Coming

48 A Big Weekend for Hair By Louise May

50 AHC Brings the Hairdressing Community Together By Jenny Burns

BLOG SPOT

89 AHIA Excitement, Winter Vibes & Special Moments By Shae Tsiknaris

90 The Salon Culture Shift: Building A Team That Thrives In 2025 By Chetan Mongia

92 The Foundations of Great Hairdressing By Andrew Cobeldick

94 Why Bigger Doesn’t Always Mean Better: The Myth About Growth and Success in Business By Emily Cairdiello

95 How Many Followers Till I’m…. By Sami James

54 The Circle Education Presents The Mane Event 2025

56 Meet Curate 2025 Winner: Jess Wilson

58 Matrix All Stars 2025

68 RE:GEN Roadshow – The Future of Hair & Skin Arrives in August!

EDUCATION

52 Five ways to use awards to boost your business By Akin Konizi

84 National Training Reforms By Anthony Gray

PRODUCT PROFILE

60 Revlon Professional’s Ultimate Clay Powder 8 Redefines Freehand Lightening

62 Shine On: Meet Glow Up By CPR Hair

64 Delivering Innovation, Quality & Trendsetting Products!

66 Cloud Nine Launches New Range with an Exclusive Masterclass in Sydney

70 Introducing the Butterfly Ribbon Weft, A Global First by Angel Extensions

72 milk_shake® Shakes up Hair Festival 2025 By Mari Canton

74 The Dyson Supersonic r™ Sets a New Salon Standard!

76 Beauty meets Biotech

78 Inside Two Salon Success Stories, Powered By Phorest Software

82 Salon Culture & Software to Depend On!

96 “The Customer Is Not Always Right - But We Still Treat Them Like Royalty” By Samantha Jones

BUSINESS

98 How to Stay Relevant, Responsible, and Profitable in 2025 and Beyond! By Sebastian Cole

100 You Can’t Do It Alone By Faye Murray

102 Standing in the Tension: Why Great Leaders Don’t Just Keep the Peace By Kym Krey

104 Digital Diversification: Moving Beyond the Feed By Jessica Marie Del-Borro

106 25 Years of Motivation: Creating a Culture Where Stylists Shine By Scott Sloan

108 Unpopular Opinion: Great Leaders Don’t Always Lead from the Front By Dwight Hodge

109 Balancing Multiple Businesses: An Industry Perspective By Hayley Mears

MARKETING

110 Why You’re Overcomplicating Your Social Media Content (And What To Do Instead) By Belinda Haigh

111 Face It: The Founder Era is Here By Kiera Maloney

WELLNESS

112 Negative Feedback: How to turn it into a Positive for Your Business By Angeli Marie Shaw

founded by sharon blain

More Than a Hair Event. True Education True Mastery.

It’s a 3-day powerhouse event delivering top-tier education for next-level hairdressers and salon owners ready to power their craft, sharpen their business skills, and lead the future of hair.

It’s a 3-day powerhouse event delivering top-tier education for next-level business skills, and lead the future of hair.

14-16 September 2025

Fullerton hotel, Sydney

>> Education Greatness >> Education Greatness

No fluff. 20+ high-impact technical seminars with techniques you can take straight back to the salon or on your ne t creative journey.

No you can take straight back to the salon or on your next journey.

>> E ite G o a Educators

>>35+ Elite Global

The best in the business including Tabatha Coffey, Dove Palmer, Ashlee Norman, Jean Baptiste Santens, Danny Pato & more...

The best in the business including Tabatha Coffey, Dove Palmer, Ashlee Norman, Jean Baptiste Santens, Danny Pato & more.

>> usiness ession ea a s >> Business Session & Real-Talks

Learn from top entrepreneurs & industry leaders in two e clusive sessions designed to help you scale, market, and future-proof your business and career path.

>> E nder round air o n ustra ian irst NOISE Underground Hair Show - An Australian First!

Learn from top entrepreneurs & industry leaders in two exclusive sessions designed to help you scale, market, and future-proof your business and career path. Raw, loud and creatively unmatched. Held at a secret location. Raw, loud and creatively unmatched. Held at a secret location.

Early Bird Tickets & Payment Plans

UNMISSABLE BUSINESS SESSION HOSTED BY LINDA WOODHEAD, CEO OF MOCHA GROUP, WITH AWARD-WINNING EXPERTS:

Samantha Jones Ms Monaco Hair Society Ms Monaco Hair Society

Sam James SJ stablishment Establishment

Oscar Cullinan Oscar Oscar Salons

Carla Thompson Hair and Beauty Salon

Nicole Kae Nicole Kae Creati e Nicole Kae Creative

Helen O ens Tigerlamb Salons Owens

PUBLISHER

Linda Woodhead linda@mochagroup.com.au

GENERAL MANAGER

Jarred Stedman jarred@mochagroup.com.au

EDITOR

Louise May louise@mochagroup.com.au

ADVERTISING MANAGER

Nina Barbara nina@mochagroup.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochagroup.com.au

EXECUTIVE ASSISTANT

Brittany Murton brittany@mochagroup.com.au

ADMINISTRATION

Jess Richmond jess@mochagroup.com.au

CONTRIBUTORS

Louise May, Anthony Gray, Jenny Burns Akin Konizi, Anthony Gray, Mari Canton, Shae Tsiknaris, Chetan Mongia, Andrew Cobeldick, Emily Cairdiello, Sami James, Samantha Jones, Sebastian Cole, Faye Murray, Kym Krey

Jessica Marie Del-Borro, Scott Sloan, Dwight Hodge, Hayley Mears, Belinda Haigh, Kiera Maloney, Angeli Marie Shaw

OFFICE PO BOX 252

Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochagroup.com.au www.mochagroup.com.au

DISTRIBUTION

Australia Post - Print Post 100005498

PRINTING Printcraft

PUBLISHED BY mocha group

PUBLISHERS OF mochahair mochabeauty mochabarber

mochahair is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. mochahair does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in mochahair are not necessarily those of the publisher.

No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear.

editors letter.

As we step into a new financial year, it’s a good time to pause and take a breath. Life moves fast, and in the rush of running a business, looking after clients, managing a team or simply keeping things afloat, we rarely stop long enough to check in with ourselves. So, before anything else, take a moment. You’re doing more than you realise, and you’re doing better than you think.

This fresh start of a new financial year, is the perfect opportunity to reset. Think about where you’re heading and what matters most to you right now. Set some clear, simple goals. Nothing overwhelming. Just real, intentional goals that feel right for this season you’re in. Then work backwards. Break them down into steps that are actually doable. Track them. Review them. Adjust if you need to. Progress comes from clarity and small consistent actions, not from trying to do it all at once.

One of the most powerful things you can do this year is to really know your numbers. Not just what’s in the bank today, but what it costs to do business. What your time is worth. What your team is costing you. What your breakeven is. When you know your numbers, you make decisions from a place of strength, not stress. A weekly money check-in can shift everything. Even just thirty minutes with a cuppa and a notebook to look at your revenue, expenses and targets will keep you grounded and out of avoidance mode.

And through all of it, consistency is the thread that holds everything together. Consistency with your numbers. With your goals. With your client journey. With your team. With your communication. With yourself. You don’t need to be perfect, you just need to keep showing up.

Speaking of communication, it really is the foundation of every strong relationship. Whether it’s with your clients, your staff, your loved ones or the internal dialogue you have with yourself, most challenges come from things unsaid or misunderstood. Create space for conversations. Be honest. Be kind. Say the hard things early. Clear, regular communication makes everything feel lighter and more manageable.

Another area to really focus on is the client journey. It’s easy to overlook, especially when you’re busy, but every single touchpoint counts. From how they’re greeted to the way you consult, care and follow up. It’s all part of the experience. The salons that stand out aren’t necessarily doing more, they’re just doing the basics really well and with genuine intention.

Exceeding expectations doesn’t mean giving things away or overloading yourself. It means paying attention. Anticipating needs. Making someone feel special in a world where most people feel overlooked. That’s value. And when we talk about value for value exchange, that’s exactly what we mean. Your client gives you their time, trust and money. You give them your care, skill and energy. Both leave the interaction feeling like they received something worthwhile.

Lastly, connection. It feels like the world is more disconnected than ever, even though we’re constantly online. People are craving real human interaction. As hair professionals, we get to offer that. A safe space. A moment of calm. A genuine conversation. A place where someone feels seen. That’s powerful. And it’s what truly sets you apart.

So, as you move into this next chapter, take the pressure off. Keep it simple. Get clear. Track your progress. Know your numbers. Communicate with care. Look after your clients. Connect deeply. And above all, stay consistent. That’s where the growth lives.

Love and hugs, Lou x

Louise

May Editor – Mocha Hair Editor in Chief – Mocha Group louise@mochgroup.com.au @louise_mochagroup

From London to the World

Meet AHIA 2025 Creative International Hairdresser of the Year

Marlon Hawkins

By Louise May

He’s the name behind some of the most striking global campaigns, a true all-rounder with a passion for education, editorial, avant-garde, and everything in between. From humble beginnings in a small salon to his current role as Artistic Director at Brooks & Brooks and Global Artist for L’Oréal Professionnel, Marlon Hawkins is a force in the industry— pushing creative boundaries, mentoring the next generation, and flying the flag for British hairdressing on a global stage.

We caught up with Marlon to talk about his journey, his inspirations, and what winning the AHIA Creative International Hairdresser of the Year means to him.

How did you get into hairdressing, can you tell us about your career path to date?

My career started in a small salon where I started getting mentored by an amazing Korean hairdresser. I was really ambitious and wanted to move into a Central London salon and after growing and learning as much as I could in my previous salon, I found myself working in Covent Garden at the Andrew Barton salon where I learnt how to run a column, communicate with clients and build my own business within a business at a high level. I also supported the team with creativity in the salon, on shoots and at shows. This gave me my first taste of creative hairdressing.

I had heard of Brooks & Brooks as they were making waves in the industry winning awards and having their beautiful images published. I really admired their work, and I was looking for a new challenge. I was hungry to grow as a creative hairdresser and find my feet in the industry so with Andrew’s blessing I moved to Brooks & Brooks where I found my hair home! When I joined the salon in Holborn I retrained and vardered – they virtually took me back to being an apprentice – so that I could grow as a creative hairdresser. Now, I travel the world representing the brand through campaigns, seminars, shoots, education, inspiration, shows and more. I’m now the Artistic Director for the brand and Global Artist for L’Oreal Professionnel.

How would you describe your journey?

I feel like my journey as a creative hairdresser really started at Brooks & Brooks. They gave me a real understanding of the craft of hairdressing, the dedication and practice and repeat philosophy. My mentor Sally Brooks has worked with me to hone my skills alongside my continued dedication to develop myself and people around me. A lot of people speak about success, but there has been a lot of dedication and practice that’s come alongside my career. I’m lucky my hobby is my job, so it never feels like work! I’m the type of person that always strives for elevation, wanting to be better and trying to see a different perspective in creativity. There have been many twists and turns in my journey, and they all have shaped me into the hairdresser I am today. My passion is creativity, and I love showcasing that in everything I do. When it comes down to my expertise as a hairdresser, I pride myself on being an expert in hair. I don’t specialise in one thing; I love avant-garde hair, colour, cutting, editorial work – I just love everything about hair!

What have been some of your highlights?

There are too many - travelling the world from LA to Tokyo, editorial jobs that allow me to express my creativity, being there for my clients in the salon, working with the apprentices in the salon and helping them achieve their qualification. There are too many, however it’s not very often you get named International Hairdresser of the Year, so this is definitely one of them!

What are your passions and where do you get your inspirations to fuel these passions?

My passion is hair and growing up I also loved the arts, music and drama. Little did I know that I could express all my love in the hairdressing industry through show work, conceptual thinking, and hair. I love it when you hear a music track that automatically spirals you into a creative process of what a show could look like, or flip hair upside down to create something out of the box. I love to explore and innovate, alongside holding the standard and integrity of the hairdressing industry at its highest. I have pride for British hairdressing and representing my industry and country across the globe.

You are the new AHIA International Hairdresser of the Year how does that feel, what does the win mean to you?

Winning AHIA Creative International Hairdresser of the Year is super surreal! To win this recognition globally means so much to me. I’m so passionate about representing my generation of hairdressers and showing that our generation is just as dedicated to the craft for the future of our industry. Winning this award demonstrates that with determination, practice and being able to take criticism to better yourself really shapes you. I have always been inspired by the Australian hairdressing industry and the imagery that is created, so to be up there in that community means a lot, so thank you so much.

What does the future hold for Marlon Hawkins, what do you still want to accomplish?

There is still so much I want to accomplish! I don’t like standing still; I’m always on the go and looking for opportunities. My future is to uphold the creative integrity of the industry both in the UK and internationally. I’m really hoping to make it across the waters to Australia to share my passion and showcase creativity, education, and hair with that magic Marlon touch.

@marlonjhawkins @brookshair

Jessamine Hunter. Head of Marketing B2B for Dyson, who presented and accepted the award on behalf of Marlon.

The Australian and New Zealand hair industry’s biggest celebration of creativity and excellence, the 2025 AHIA Creative Awards, reached new heights on Monday 30th June, with a dazzling Gala held at The Star Sydney Event Centre. The event marked not only the fifth year of this prestigious awards platform, but also a phenomenal 20 years of Mocha Group as a leading force in media, awards and events across the hair, beauty and barber industries.

From the most established icons to the brightest new stars, the evening truly celebrated the full spectrum of hairdressing artistry. Amongst fierce competition and a record-breaking 40% increase in entries, key winners included AHIA Creative Australian Hairdresser of the Year 2025, Bernadette Beswick of Beswick Education Services, AHIA Creative New Zealand Hairdresser of the Year 2025, Sara Allsop of Dharma Salon and AHIA Creative International Hairdresser of the Year 2025, Marlon Hawkins of Brooks & Brooks. Their outstanding work stood out to the respected judges including Errol Douglas, Mark Leeson, Candy Shaw, Vivienne Mackinder, and media royalty from the UK and Canada.

It was a huge night for Brisbane hairdressing icon Bill Tsiknaris who was inducted into the AHIA Creative Hall of Fame for his outstanding contribution and lifelong impact on the industry and celebrated colleague and sister-in-law Shae Tsiknaris who was awarded a prestigious Medal of Honour for winning AHIA Creative Master Cutter of the Year for three consecutive years.

This year also marked an exciting evolution for

the awards, with the introduction of four brandnew categories that reflect the changing face of the industry. The inaugural winners included Dee Parker Attwood, Wieselmann Salon, for AHIA Creative One Shot Hair Masterpiece, Anthony Nader for AHIA Creative Editorial Hairstylist of the Year, Domi Cherie, Tsiknaris Hair, for AHIA Creative Make Over Artist of the Year, and Evo Hair for AHIA Creative Best Branded Video.

Finally, the 2025 HOT SHOTS Team was also revealed, shining a spotlight on the most exciting under-31 emerging talents across Australia and New Zealand, proudly sponsored by Joico, EVY Professional, Matsui Hair, Amazing Hair and DP Exogrow and judged by local legends including Justin Pace, Jayne Wild, Scott Sloan, Benni Tognini and Sam James.

Held as part of an industry-defining weekend alongside Hair Festival and AHC events, the AHIA Creative Gala delivered an unforgettable evening of glamour, inspiration and innovation. Guests were treated to three extraordinary main stage shows that brought the full force of hair artistry to life:

20/20 Vision: A reflective and celebratory showcase of two decades of Mocha Group culminating in the creative brilliance of the AHIA Creative Australian Hairdresser of the Year 2024, Sam James, and AHIA Creative NZ Hairdresser of the Year 2024, Andrew Cobeldick.

Masters & Mavericks: A celebration of iconic creative powerhouses and rebel rule breakers. This high-concept and Avant Garde showcase featured some of the most awarded and daring names in the industry, fused with futuristic

fashion and sonic storytelling.

CPR Hair: An oceanic deep dive into the raw beauty of the elements, where nature met neural networks and each strand was coded to glow. The show reimagined organic beauty through the lens of AI and elemental innovation.

And if that wasn’t enough, guests were also treated to an uber cool AHIA AFTER-PARTY until the early hours of the morning, complete with glam bot, photobooth and DJ, sponsored by TONI&GUY and LabelM

Linda Woodhead, Founder of Mocha Group, reflected on the evolution of the awards:

“We launched the AHIA Creative Awards to provide a platform where visionary talent could be recognised, supported, and celebrated. To witness this year’s incredible standard of work, with entries rising by 40% and growing participation across both Australia and New Zealand, is truly inspiring. As Mocha Group celebrates 20 years at the heart of this industry, I couldn’t be prouder of how far we’ve come and of the extraordinary individuals shaping what’s next. Congratulations to all our winners!”

The 2025 AHIA Creative Awards were proudly sponsored by Dyson, CPR and Amazing Hair, and supported by Angel Extensions, Cloud Nine, Dateline Imports, Expo4Barbers, Goddess, Goldwell, Hair Candy, Kin Cosmetics, L’Oréal Professionnel, Matrix, Matsui Hair, Redken, Rogue Beauty, Schwarzkopf, Something Beauty House, Hair Festival and Wella, along with marketing communications specialists Lily Blue who provide winners with valuable PR support.

AUSTRALIAN HAIRDRESSER OF THE YEAR

Presented by mocha group

Bernadette Beswick

DENNIS LANGFORD HALL OF FAME

Presented by mocha group - Bill Tsiknaris

2025 AHIA CREATIVE WINNERS

APPRENTICE OF THE YEAR

Presented by Matrix

Caprice De Sanctis, Abracadabra Hair

EMERGING STYLIST OF THE YEAR

Presented by Rogue Beauty

Holly Evans, Respekt Your Hair

NEW CREATIVE TALENT OF THE YEAR

Presented by Dateline Imports

Natasha Tsangaris, Rokstar Salon

AI COLLECTION OF THE YEAR

Presented by mocha hair

Geoffrey Herberg

BRAND CONTENT OF THE YEAR

Presented by Hair Candy

Evo Hair

MAKE OVER ARTIST OF THE YEAR

Presented by Cloud Nine

Domi Cherie, Tsiknaris Hair

AVANT GARDE HAIRDRESSER OF THE YEAR

Presented by Amazing Hair

Stephanie Bellairs, Cabello by Stephanie Bellairs

MEN’S HAIR SPECIALIST OF THE YEAR

Presented by Expo4Barbers

Matt Clarke, Esq. Male Grooming

COLLECTIVE TEAM OF THE YEAR

Presented by Kin Cosmetics

Kristie and Dee - Kristie Kesic and Dee ParkerAttwood

SALON TEAM OF THE YEAR

Presented by Schwarzkopf Professional Tsiknaris Hair

EDITORIAL HAIRSTYLIST OF THE YEAR

Presented by Angel Extensions

Anthony Nader

HAIR MASTERPIECE OF THE YEAR

Presented by Goddess

Dee Parker Attwood, Wieselmann Salon

HOT SHOTS TEAM

Industry News.

Wella Company Welcomes Rekishia Jessup as General Manager, South Asia and Pacific, based in Sydney.

Wella Company, a global beauty leader with a portfolio of iconic hair, nails and beauty tech brands for industry professionals and consumers, proudly announces the appointment of Rekishia Jessup as General Manager, South Asia and Pacific.

Incorporating Australia and New Zealand within her leadership scope, Rekishia’s appointment was effective from July 1, 2025, and she is based at Wella Company Australia, New Zealand and Greater Asia’s head office in Sydney.

Bringing over 18 years of diverse global brand marketing and business strategy experience, Rekishia has spent the past four years at Wella Company based in the US, most recently as Senior Vice President of the world’s #1 Salon Nail Brand, OPI, the world’s #1 Professional brand for thicker, fuller hair, Nioxin, and visionary hair brand, Sebastian Professional. Her extensive background spans beauty, fashion, jewellery, and lifestyle sectors, with leadership roles at renowned agencies in Sydney and New York.

Rekishia’s appointment comes at a pivotal moment of growth and transformation for Wella Company. Her deep expertise in consumer-led, social-first communication strategies and her nuanced understanding of Australia, New Zealand and Asia Pacific markets will empower Wella Company to strengthen its connection with both industry pros and consumers to further accelerate growth across the region.

Reflecting on her appointment, Rekishia shared: “I’m honoured to lead Wella Company South Asia and Pacific during such a transformational phase. The passion and creativity within the Wella family here is truly inspiring. I look forward to collaborating with our incredible team and salon and retail partners, to deliver innovative experiences that elevate both creativity and business success within the hair and nail industry. On a personal note, I am excited to return to my home country of Australia to begin this new chapter.”

Wella Professionals Unveils “Make It You” Campaign ˜a Global Invitation to Own Your Story Through Hair

Wella Professionals steps boldly into its next chapter with Make It You, a new global campaign that reintroduces the iconic brand with renewed purpose and self-expression at its core. Make It You celebrates the idea that beauty is personal, ever evolving, and deeply individual. It’s a reminder that hair is more than style, it’s a language that tells the world who we are and who we’re becoming.

THE CAMPAIGN: The campaign is rooted in the unique connection between professional stylists and the clients they transform. “At Wella Professionals, the hairdresser has always been at the centre of everything we do,” says Marlene Lotter, Global Brand Senior Vice President at Wella Company. “With Make It You, we’re inviting both stylists and consumers to define beauty on their own terms. It’s a campaign born from creativity, collaboration, and authenticity.” says Marlene Lotter, Global Brand Senior Vice President at Wella Company.

Brought to life by a global collective of artists including celebrity stylists and Wella Ambassadors Nikki Lee, Romeu Felipe, and James Earnshaw, Make It You reflects real stories, real craft, and the creativity that fuels hair culture. Wella has also teamed up with Australian influencer Maria Thattil, whose voice amplifies the campaign’s message of unapologetic identity.

ULTIMATE REPAIR: Wella’s breakthrough care range, ULTIMATE REPAIR, now elevated with new premium packaging and powered by patented technology for deep, visible transformation, is ready to embrace Wella Professionals’ next chapter. ULTIMATE REPAIR was created for all hair types and is backed by professional science. It strengthens, smooths, and restores shine with up to 99% less breakage and delivers 12x smoother results˜.

Wella Professionals enters this era with the technology and expertise to lead, and the openness to evolve. Make It You is more than a campaign it’s a call to embrace change, express individuality, and create without limits.

Foil Me to Host Inaugural Education Event - ‘Metamorphosis’.

A Change is Coming!

Promising to deliver a day of growth, creativity and connection, Foil Me is hosting their first ever live industry event - ‘Metamorphosis’ - in Sydney on August 4th, 2025; a one-day experience that will spark transformation, both professionally and personally.

Renowned as industry disruptors and innovators, Foil Me is once again sparking growth and evolution with the launch of ‘Metamorphosis’ — a one-day event designed to deliver real, practical skills. Each session is curated to ensure that whether you’re attending as a solo hairdresser, wanting to update your skills or you’re sending your team, you’ll walk away with actionable techniques and strategies that can be implemented immediately in the salon to elevate your craft, boost your business, and create long-term value.

A day filled with inspiration, education and meaningful conversations, ‘Metamorphosis’ is your time to evolve, connect and return to your salon inspired, confident and ready to thrive.

Says Foil Me CEO and Creative Director, Emily Ciardiello, “We are so excited to be presenting our first ever industry event with Metamorphosisthe perfect platform for emerging educators where we are providing them (and in the future) others, the opportunity to shine.”

“We will be focusing on skills in showcasing techniques and teaching attendees how to communicate with guests during stressful situations and mindset tips on how to remain calm and grounded. Our mission is to showcase passionate, knowledgeable educators and respected creatives and coaches to the hairdressing community whilst also engaging in purposeful connections where attendees leave as a changed person in some way.”

‘Metamorphosis’ is a non-profit event with 100% of the profits going to the guest educators on the day, and to funding future community education events. It is also apprentice-friendly fuelling Foil Me’s passion for ensuring education is more accessible and affordable, especially for emerging stylists.

Joining Emily & the Foil Me team on the day will be:

• Anna Haldane @annahaldanehair

Master radiant brunettes using just 25 foils or less and discover the science behind stunning colour.

• Jo Sadler @jojo_dollieandstella @dollieandstella

Industry News.

Level up your creativity with bold, high-impact colour placement and the ever-cool bob.

• Angeli Shaw @theblisscoach & James Henderson @clarity_by_ jameshenderson

Learn powerful mindset tools, stress management techniques and how to create a calm., grounded salon environment.

“I will be there on the day to guide the attendees and our brilliant educators through the day’s agenda. I’m also really looking forward to engaging with everyone, to answer all your hard-hitting questions and hold space for authentic connections and conversations,” says Emily.

Event Details:

Date: Monday 4th August 2025

Time: 8:30am - 5:30pm - with Networking aka Fluttering from 3:30pm

Where: Woollahra Sailing Club - 2 Vickery Ave, Rose Bay For tickets and more information please visit: www.foilme.com.au

CLOUD NINE Appoints Tim Banks as Head of Sales for Australia & New Zealand

Premium hair tool brand Cloud Nine has appointed Tim Banks as Head of Sales for Australia and New Zealand (ANZ)

With more than two decades of commercial and leadership experience in the professional beauty and haircare industry, Tim brings a wealth of knowledge and a proven track record in strategic sales growth, team development, and operational excellence.

His most recent role was as Director of Sales & Education at NAK Hair, where he led the company’s domestic and international sales strategy, achieved significant revenue increase over four years, along with preparing the business for private equity acquisition.

Based in Sydney, Tim’s appointment marks an exciting phase of expansion for CLOUD NINE in the ANZ region, as the brand continues to strengthen its presence in the professional market and deepen its commitment to brand awareness, innovation, education, and salon partnership.

“We are thrilled to welcome Tim to the Cloud Nine team,” said Stephanie Mason, Managing Director at Cloud Nine “His deep understanding of the salon industry, combined with his passion for brand-building and people leadership, makes him an invaluable asset as we continue to grow across Australia and New Zealand.”

Tim has also held senior leadership positions at Galderma (Nestlé Skin Health), Goldwell (KAO), and founded his own tech-based beauty business, which was successfully acquired by L’Oréal.

“I’m proud to join the Cloud Nine team at such a pivotal moment for the brand, as we prepare to take the category head-on with some worldclass rebranding and forward-thinking vision. The people, products and culture here are truly inspiring.”

Hair Shots 2 The World Announces its 15th Anniversary Competition Winners

Hair Shots 2 The World has celebrated 15 years of publishing hair images around the world by giving away 3 global collection releases in a prize pool worth almost $2,000

The winners are:

Established Senior: Kelly Manu, UNA/AKL, Auckland @kellymanu_

Early Career Senior: Jackson Fifield, Paper Rokk Hair, Gold Coast @jackson.fifield.hair

Apprentice: Jessica Wilson, Zibido Hair, Hamilton, New Zealand @hairbyjesswilsonn

“Congratulations to the winners and thank you to all the entrants. Stunning, publicationworthy collections were entered but there could only be three winners,” Hair Shots 2 The World Director, Leanne Cutler said.

“I am very proud to be promoting Australian and New Zealand hairdressing because the highest standard is something that hairdressers and

• cont’d over page

Kelly Manu

Jackson Fifield

Industry News.

clients around the world deserve to see.”

Leanne said that as well as the onslaught of ANZ collections that are published each year, over 15 years the world-first service has represented hairdressers from France, South Africa, Sweden, UAE and other places.

“We are looking forward to seeing the global uptake of Kelly, Jackson and Jess’ winning collections in coming months!” Leanne said.

“This will expand their profiles, put them in front of product companies and give them fantastic social media contact to impress their clients with.”

“An important tip for collection holders is that images required for hair media usually don’t have the exact same criteria as for awards. That means, if hairdressers didn’t make the finals or win of an awards competition, editors around the world are still keen to consider their collections for their magazines, web pages and social media.” @hairshots2theworld

Stephanie Mason appointed as Global MD

Cloud Nine continues its legacy of female leadership to drive category innovation and change.

New Global Managing Director of Cloud Nine, Stephanie Mason, is taking the reins of the international hairstyling brand at a pivotal moment. In her new role, Mason will spearhead Cloud Nine’s growth and expansion plans worldwide. She joins as the company embarks on a rebrand that is bold and set to challenge category norms.

“We’re not only entering a new phase of exponential growth here at Cloud Nine; we’re also doing it differently. Our rebrand is not just meaningful—it’s grounded in our values, with product innovation and excellence at the core. These, combined with team talent and working in close partnership with stylists, will see Cloud Nine instil a new era in heat hair styling. One where consumers will actively seek out our Intelligent Hair Technology—tools which adapt to your hair’s specific needs to promote strength, glossiness and long-lasting health.”

Having started her first business at 23—Showpony—which she scaled to 22 countries before its 2023 sale to Kevin Murphy, Stephanie Mason is no stranger to the hair industry. Following her breakout success, she helped several brands to grow and navigate the realities of scaling globally, before joining Cloud Nine.

Stephanie credits an environment that nurtures female leadership and innovation for her career success: “Cloud Nine Honorary Chair, Susan Powls, has always been a great inspiration to me. Entrepreneurial success stories like Susan’s—raw, authentic, and powerful—are the foundation of our brand and, I believe, the key to connecting with our customers on an even deeper level. As women, we all know what it’s like to be written out of the narrative—now it’s time to own our triumphs and support others to do the same,” Stephanie said of her appointment.

Martin Rae, Chairman of Cloud Nine, said, “Since joining the business earlier this year, Stephanie’s expertise and contribution have proved invaluable to fuelling our continued double-digit growth.

“Female leadership has always been a huge part of Cloud Nine. When my mum first founded ghd in the early 2000s, she was an innovator who fought hard to have her ideas acknowledged. As a business where 67% of our workforce is female, we’re proud to continue our legacy of elevating and crediting leaders like Stephanie Mason. It’s important for our brand, the industry and our team that women are front and centre as we champion this new era of healthy hair styling.”

Dateline Imports Inspires at Hair Festival 2025

Global Icons, Next-Gen Talent & Scalp-First Solutions

Dateline Imports proudly wrapped up another successful year at Hair Festival 2025. From education to innovation and creative inspiration, Dateline Imports took centre stage with a dynamic lineup of industryleading brands: Malibu C, BaBylissPRO and StyleCraft by Silver Bullet.

Malibu C led the way in scalp-first education with a strong focus on the connection between scalp health, hair quality and longterm growth. A major highlight was the official launch of the new Corrective Colour Toolbox, a must-have bundle with everything a salon needs for fast, no-fuss, vegan colour corrective services. Designed to support colourists in achieving cleaner, more even results while supporting scalp integrity.

Joining the festival all the way from the U.S., Malibu C Global Educator Missy Peterson, a Certified Trichologist, Cosmetologist and Corrective Colour Expert, delivered demonstrations both on THE STAGE and at the Malibu C stand, showcasing the brand new Corrective Colour Toolkit. Missy also demonstrated The Head Lab Kit, Malibu C’s hero in salon service, educating attendees on the importance of removing unwanted complex compounds from the hair and scalp. The festival also marked the debut of two exciting product innovations: the Malibu C Scalp Scrub and B5 Scalp Skin and Hair Revitaliser Mist, both formulated to detoxify, soothe and boost overall scalp hydration.

BaBylissPRO brought the heat to the main stage with Paul Percival, Global Ambassador and iconic UK session stylist. Over two days, Paul created four standout looks using BaBylissPRO’s latest styling tools, including a modern beehive, voluminous blowout, seamless extensions, and curls with dramatic texture.

Alongside Paul, members of our talented BaBylissPRO Australian Education Team, Fraser Forsey and Simon Doyle, took to the Dateline Imports Stage to share their expertise in barbering techniques and styling trends, while showcasing the groundbreaking BaBylissPRO FXONE barbering ecosystem: one battery, unlimited tools.

Barbering took a bold leap forward with StyleCraft by Silver Bullet, as we proudly welcomed next-gen creators Cooper O’Donnell and Oxlan to our stage. Both just 16 years old, these rising stars captivated the crowd with their skill, confidence and fresh approach to the craft, proving the future of barbering is already here.

From international icons and next-gen talent, education that empowers and products that perform, Hair Festival 2025 was a defining moment for Dateline Imports. Bigger, bolder and more inspiring than ever before, our presence at this year’s festival was a celebration of everything we stand for. We’ll be back in 2026 with even more innovation, inspiration and industry-leading tools.

Jess Wilson

Industry News.

Blonde Army Inspires Industry Connection & Creativity with ‘The Collective Edit’ Day!

What happens when you gather 13 hairdressers, 13 models, 6 makeup artists, 1 social content creator, 2 photographers & a caterer from around Melbourne on a Sunday? A day of collaboration and inspiration celebrating connection within our creative industries!

A passion for education, collaboration, and community is behind the evolution of ‘The Collective Edit’, a unique day of fun and fearless creativity pioneered by Blonde Army Salon Founder and Owner, Madeline Thompson.

With the process planning out in Madeline’s head for a long time, on Sunday 15thJune, ‘The Collective Edit’ event came to life, bringing together creatives from diverse areas of innovation and imagination for a stress-free day of learning, collaboration and inspiration.

Says Madeline, “Ultimately the day was about creating content by collaborating with each other and bringing the creative industry together to network and have fun with a relaxed, playful vibe. I also wanted it to be a n opportunity for our guest’s salons to leverage exposure from our brand/platform and just be a day of unity.”

“I personally invited salons that I’d not met previously, but had been following on Instagram, and I was able to source our MUAs, photographers, caterer & content creators from social media by posting in groups on Facebook and pitching the idea to them!”

Founded in 2016, Blonde Army is a space solely dedicated to blondes and is more than just a salon - it’s a brand, a training ground, a team, and a movement, having built something truly unique within the industry. With the inception of ‘The Collective Edit’ Madeline has created something distinctive and individual, celebrating the art of blonde hair, and inviting other blonde specialist salons to join the movement! So, what was the overall creative vision for the day?

Says Madeline, “Our guest hairdressers had creative control of the models although majority of us allowed the MUAs to choose what they wanted to do! The aim was everyday social media content so nothing too OTT yet commercially appealing. Some of us coloured the models’ hair in their own space the week before allowing them to focus on styling for the day. It was simply a perfect opportunity to create content to assist in elevating our personal brands!”

With ELEVEN & Kevin Murphy providing products for creative use and inclusion in goodie bags, hairdressers from Melbourne salons Lady & the Hair, Melbourne Glamour and The Rumours Are True joined Madeline’s Blonde Army team for the day.

“The energy at Blonde Army was electric! So much talent, creativity and good vibes in one space! It was a dream to be part of such a collaborative, inspiring day,” said Elle from Melbourne Glamour.

Rounding out the creators on the day were MUAs - Labra, Madhu, Dimitra Gerontzos, Renata Chidiac and Lil Beauty & Hair, Content Creators – David & Mafer from Ridi Media House, & Sam at Saja Socials, and Caterers, The Party Grazer.

“The day was incredible! I feel so inspired and more confident with my artistry than ever!” Said MUA Dimi Gerontzos.

With the success of the first ‘The Collective Edit’, Madeline has set her sights on bringing in more creatives for a second day of industry and collaboration.

“The day ran so smoothly, and the feedback has been incredible! Everyone we invited was grateful to be involved in the day and absolutely loved the concept as another creative outlet and opportunity for learning and growth,” reflects Madeline.

“I’m already planning the next ‘The Collective Edit’ for August which I am already incredibly excited for. Anyone wanting to be involved just reach out on IG – we’d love to collaborate & create with you!” @blondearmy

AHIA CREATIVE Dennis Langford Hall Of Fame 2025 Inductee

Bill Tsiknaris

At the AHIA Creative, to a standing ovation, Bill Tsiknaris was inducted into the Hall of Fame. Nominated by the industry and mocha group, in his heartfelt acceptance speech, Bill dedicated the award to his daughter Arabella and was clearly moved by the acknowledgement of his career.

From the cradle of a milk deli bar in suburban Brisbane to the highest echelons of Australian hairdressing, Bill Tsiknaris’ story is one of true grit, genius, and unwavering passion. Raised in a hardworking immigrant family, Bill learned early the value of consistency, resilience, and the importance of truly connecting with people—lessons that would shape not only his career but the legacy he continues to build.

On March 12, 1984, a determined young Bill began his apprenticeship, an opportunity that came not through privilege, but perseverance, after months of unpaid work and the unwavering belief of his mother, who knew her son was meant for more than the mechanical trade he’d considered. That leap of faith sparked a lifelong devotion to hairdressing.

By his third year, Bill was already making waves, competing at Hair Expo, joining the Hair Federation Council Artistic Team, and becoming a finalist for Apprentice Newcomer of the Year entering HIS. Shortly after, Bill and industry great Benni Tognini embarked on the new chapter at Tognini’s, working side by side and travelling internationally together educating on a global level.

Behind the scenes, Bill faced some of life’s most difficult trials. Not many children have lived through a mass shooting and one of Brisbane’s most horrific gun man and hostage situations. Bills Grandma’s shop was randomly gunned down whilst he and his brother were there playing. Fate meant they survived but sadly they lost some in the shop that day, an event that would cement a really hard lesson and one that Bill has lived his life by everyday, ‘The gift of tomorrow is not promised.’

Sadly when Bills brother Con became terminally ill, the salon became more than a workplace, it became his sanctuary. A place where grief was channelled into creativity, and hardship fuelled his hunger to master photography, styling, and the storytelling power of hair. He was inspired by and shadowed Ian Golding and drew inspiration from greats like Anthony Mascolo, pouring countless hours into perfecting his craft and as a self-taught photographer, his focus was this newly found creative escape that levatated his work to an art form.

In 1989, Bill was named Australian Newcomer of the Year at the Schwarzkopf Hairdressing Awards, a moment that unlocked a new obsession: photographic collections. With little more than a camera and a dream, Bill began styling, shooting, and producing his own work, learning through slide and film, where every image was raw, unfiltered, and permanent. It taught him to see detail differently. There was no photoshop just raw honest work. And from there, the accolades began to flow.

In 1994, Bill opened Tsiknaris Hair in Brisbane’s CBD, a second-floor office space that quickly became a creative hub.

But it wasn’t long before he set his sights higher, taking a major financial leap and building a three-story building from the dirt up, dealing with council red tape and blown out budgets, but ending up with a building to be proud of. In more recent times, he added an extension to house a photographic studio to the New Farm premises, a risk few would take, but one that cemented his name as a visionary.

The now-iconic building on Brunswick Street is more than a salon, it’s a monument to endless possibility and pasion.

Over four decades, Bill has grown hundreds of stylists including his brothers Chris and Dimitri, and sister-in-law Shae, trained multiple award winners, and remained fiercely committed to the evolution of the craft. With over 130 award wins, hundreds of finalist positions his work spans cutting, colouring, styling, photography, and business ownership.

Twelve years ago, his personal and professional life took a beautiful turn when he met his nowwife, Brodie Tsiknaris—herself an equal force, a visionary in her own right, and someone who continues to inspire and elevate the industry alongside him.

But ask anyone who knows him, and they’ll tell you that the title he holds most dearly is simply “Dad.” His whole world now is his daughter Arabella. A gentle giant with the biggest heart, he’s the fun dad, the grounding presence, and the soulful leader who somehow gives even more than he receives.

He doesn’t just wear many hats—he builds them.

Congratulations Bill Tsiknaris!!

Hall of Fame inductee Bill Tsiknaris with Sara Langford

Meet the 2025

hotshots team

A key highlight at the AHIA CREATIVE was the announcement of the much-anticipated HOTSHOTS team for 2025, putting a spotlight on the industry’s most exciting next-gen talent and providing the chance for these young superstars to take their career to a whole new level.

With a prize pool worth in excess of $25,000, the 2024 team was announced by sponsors, Joico, Matsui, EVY Professional, Amazing Hair and DP Exogrow

Alyssia Pearson, Toni&Guy Broadbeach

Emma Boyle, Steph Meyer and Co

Georgia Maguire, Pierrot’s Hair & Brow Studio

Natasha Tsangaris, Rokstar Salon

These individuals were selected for their innovative work and potential to make significant contributions to the hairdressing industry., judged by over 80 National and International judges

The HOT SHOTS competition, owned by Mocha Group, is a prestigious platform designed to spotlight and elevate emerging hairdressing talent across Australia and New Zealand. Targeting professionals aged 31 and under, the competition seeks to identify individuals who demonstrate exceptional creativity, technical skill, and a passion for advancing the hair industry

What HOT SHOTS Offers

Each year, four outstanding young hairdressers are selected to form the HOT SHOTS Team. This accolade provides them with a year-long tenure that includes:

• Creative and Personal Mentorship: Guidance from industry icons to refine their craft and navigate their career paths.

• Global Exposure: Opportunities to participate in training sessions and creative projects.

• Photo Shoot: A mentored photoshoot to create a team collection with awards winning photographer Andrew O’Toole

• Recognition: Their work is showcased at the AHIA Creative Awards Gala, when they assist backstage at the most significant event in the hairdressing calendar

The competition is an integral part of the Australian Hair Industry Awards (AHIA) Creative platform, which celebrates excellence in hairdressing artistry.

Prizes include a full styling kit by Joico, full electrical kit form EVY Professional, a scissor kit by Matsui hair, Extension Kit by Amazing Hair and a home kit from not to mention a 3 day stay in the Hot Shots house and a photo shoot with Andrew O’Toole!

Stay tuned for more as the year progresses.

Alyssia Pearson, Toni&Guy Broadbeach

Emma Boyle, Steph Meyer and Co

Natasha Tsangaris, Rokstar Salon

Georgia Maguire, Pierrot’s Hair & Brow Studio

The Power of Education at

C’ba Hair

How Emma Hayes is Building an Inspired, Future-Ready Salon Culture

By Anthony Gray

In the heart of Queensland’s hairdressing scene, one salon is proving that education is the true engine of excellence and culture. Under the leadership of owner Emma Hayes, C’ba Hair has built a reputation not only for beautiful, luxury hair experiences, but also as an educationdriven haven for hairdressers at every stage of their career.

Emma’s approach to learning is dynamic, structured, and deeply embedded in the ethos of her salon. It’s this commitment to continuous growth — for herself, her team, and the next generation — that makes C’ba Hair a standout example of what modern salon education can look like.

More Than a Salon: Building a Culture of Care and Excellence

Emma Hayes didn’t open C’ba Hair just to create another salon. Her vision was to develop a space where artistry thrives, clients feel valued, and hair professionals are nurtured and empowered to be their best.

“Our philosophy is simple,” Emma says. “We want every client to leave feeling their most beautiful and confident. But that only happens when you have a team who are continually learning, passionate about their craft, and inspired by their environment.”

Today, the C’ba Hair team is a carefully curated collection of kind, talented individuals who embrace that philosophy. Emma’s leadership focuses as much on developing people as it does on delivering great hair.

“You can teach anyone a skill,” Emma explains. “But you can’t untrain a bad attitude. We look for people with passion, kindness, and the right mindset. From there, we invest heavily in their growth.”

A Structured, Layered Approach to Team Training

At C’ba Hair, education is not left to chance. Emma has built a structured program that meets the needs of stylists at every level:

For Next Gen Stylists (Apprentices)

Emma calls her apprentices Next Gen Stylists — a deliberate shift in language that reflects her commitment to nurturing their potential.

“They’re the future of the industry,” she says. “So, we invest heavily in their development.”

C’ba Hair’s Next Gen program combines:

• In-salon learning and theory sessions

Why Education is Non-Negotiable

Emma’s passion for education is at the core of C’ba Hair’s identity — and a major reason for its continued success.

“In an industry that evolves so fast, education isn’t just important, it’s integral,” she says. “It keeps our team skilled, creative, and motivated. It also ensures we’re always offering our clients the very best.”

But it’s not just about keeping up with trends. For Emma, education is also about leadership and setting an example.

“Salon owners, don’t forget your own education!” she urges. “When your team sees you continuing to learn, it keeps your passion alive and leads by example.”

Emma herself frequently undertakes training alongside her team, staying current with both technical developments and leadership skills.

• Hands-on practice on models

• External workshops with industry partners and educators

• Professional skills development, including client communication, consultation, and salon culture

Importantly, Emma has partnered with MIG Training, which she describes as “the best hair college in Queensland,” to provide further structure and support.

“MIG gives our Next Gen Stylists a fantastic foundation,” Emma says. “We work closely with them to ensure the salon and college training complement each other.”

Attracting and Retaining Great People

For Experienced Team Members

Emma’s commitment to education doesn’t stop with apprentices. She is equally passionate about providing continuous learning opportunities for her experienced stylists.

“Our Masters and Creative Stylists know that they are expected to complete at least three external education experiences each year on top of what we provide in-salon,” Emma says. She believes that even seasoned professionals must continue to evolve — not just to remain competitive, but to stay inspired.

“It’s about keeping your skills sharp and your creativity alive,” she explains. “If you stop learning, you stop growing.”

Partnering with Industry Leaders

A big part of C’ba Hair’s education success comes from strategic partnerships with leading brands and organisations.

Emma proudly works with:

• Redken

• Kerastase

• Evo

• Showpony

• Olaplex

• Lakme Aura

• GHD

• Sustainable Salons

These partnerships provide more than just product knowledge. They open up access to the latest trends, cutting-edge techniques, and some of the best educators in the business.

“We do workshops, in-salon training sessions, and attend industry events,” Emma says. “It’s about bringing the very best back to our team — and ultimately to our clients.”

Emma’s education philosophy also plays a crucial role in attracting and retaining great staff. In a time when the hairdressing industry is facing talent shortages and high turnover, C’ba Hair continues to build a strong, stable team.

“I believe in creating a supportive, inspiring environment where people can grow,” Emma explains. “We offer lots of opportunities for education and reward talent. But most of all, we foster a culture where people feel valued.”

Emma’s leadership style is inclusive, nurturing, and transparent. She ensures her team understands that education is an investment in their future, not just an expectation.

“People want to work where they know they’ll be supported and developed,” she says. “That’s what we offer at C’ba Hair.”

Advice to Salon Owners and Stylists

Emma is passionate about helping others in the industry embrace the power of education. For salon owners, her advice is simple: make education a priority — and not just for your team, but for yourself.

“It keeps your passion alive,” she says. “And it shows your team that you’re walking the talk.” For stylists, Emma encourages curiosity and a growth mindset.

“Never stop learning,” she says. “The more you know, the more opportunities you create for yourself.”

And for apprentices and Next Gen Stylists?

“Ask questions, be open, and invest in your growth,” Emma says. “You’re the future of this amazing industry.”

A Bright Future Built on Education

Looking ahead, Emma is committed to deepening C’ba Hair’s focus on education.

“We’ll continue to evolve our training programs, strengthen our partnerships, and give our team the best possible opportunities to learn and grow,” she says. “Education will always be at the heart of what we do.”

In an industry that is constantly changing, that mindset gives C’ba Hair a powerful competitive edge — and ensures that its team, clients, and culture will continue to shine.

Emma’s view is that: “We’re in the best industry of all. Let’s keep learning and make it even better.”

@c_ba_hair @mig_training

Five Minutes with

Lo Wheeler

By Louise May

She’s the Californian trailblazer turning heads with her signature surfed-in dimension, but Lo Wheeler is so much more than just a master of blondes. As the founder of Wheeler Davis Salon, a creative director, educator, and mentor to stylists around the globe, Lo has redefined what it means to build a purposeful, future-focused career in hair.

Effortless yet intentional, elevated yet grounded, her approach blends artistry with systemised structure, all while staying true to a clean, conscious way of working. Now, as she prepares to take the stage at O&M’s Made For Originals, Lo is bringing her sunlit philosophy and signature techniques to Australian shores, once again.

We spent 5 minutes chatting with Lo, to talk career, colour, and what we can expect from her at Made For Originals.

Can you tell us about your journey in the hairdressing industry? What inspired you to become a hairstylist?

I got my license in 2005, and I always knew I wanted to pursue something creative. Initially, I planned to go to art school, but my parents encouraged me to learn a trade first. Once I started in the salon, I was hooked, and my path was clear. I never looked back and truly found my home in the world of hair.

You’ve been to Australia a few times, how has that shaped your career in the US?

What can we expect from you at Made For Originals? Any exciting techniques or trends you’ll be focusing on?

Australia has always been ahead of the curve when it comes to clean beauty, and it aligns perfectly with my values. My early years were spent in an Aveda salon, which opened my eyes to natural hair care. Coming to Australia and seeing the country’s dedication to sustainable beauty has further inspired me. I look forward to bringing more of this ethos back to my work in the US.

You’re coming to O&M’s Made For Originals, what drew you to join this event?

I’ve been a fan of O&M for years. The brand resonates with my values, and many of the stylists I admire are involved in the event. Joining Made For Originals feels like a natural fit for me to be part of a creative, like-minded community.

What is your philosophy as a hairstylist? It sounds cliché, but my approach is all about working smarter, not harder. I focus on building systems and patterns that allow me to achieve consistent, high-quality results without wearing myself out. My mantra is: Less is more, master the classics, and embrace natural beauty—it’s timeless.

Expect a tonne of inspiration! I’ll be showcasing effortless, surf-inspired hair color that captures the glow of California summers. I’m also excited to share my open-air balayage technique, which is not only simple but incredibly timesaving and customizable.

What do you find most rewarding about teaching and mentoring other stylists?

The most rewarding part is helping stylists realise their own potential. I love guiding them to let go of perfectionism and find simpler, more effective ways to work. Empowering others to elevate their craft is incredibly fulfilling.

What’s your go-to playlist when creating iconic surf-inspired hair?

We love keeping the energy positive in the salon. Our playlist is filled with a mix of French and Australian influences. It’s all about good vibes.

What are you most looking forward to with Made For Originals?

I’m thrilled to be part of a community that shares my values and passions. O&M’s mission really aligns with my own, and I’m excited to bring even more inspiration to the table.

@lo_wheelerdavis

Swapping Foils for Fondant!

On the Great Australian Bake Off

Move over balayage – there’s a new kind of frosting in Gregson Gastar’s life! East Brisbane local hairdresser Gregson Gastar is stepping out from behind the salon chair and into the Bake Off shed, as one of the contestants on the upcoming season of The Great Australian Bake Off, AEST on Foxtel and BINGE.

Known for his creative flair with colour and cuts, Gregson is about to show the country he can whip up more than just great hairdos.

“My love for baking started with a Women’s Weekly cookbook when I was 10,” says Gregson. “While most kids were outside riding bikes, I was in the kitchen determined to master their chocolate cake recipe. That book was my first taste of how fun cooking could be, and I haven’t stopped since.”

Now 46, Gregson has spent over 30 years as a professional hairdresser, but his passion for food has always simmered on the side. After years of cheering from the sidelines, he’s finally taken the plunge and is stepping into Australia’s most beloved baking competition alongside 11 other passionate home bakers.

“I was mid-foils, toner bowl in one hand, when the call came through, I was going to be on the show,” Gregson adds.

“My client whipped out her phone and started recording without me knowing. I screamed! The whole salon went dead silent, and then I just bawled my eyes out.”

As for what the future holds, Gregson’s hanging onto his hairdressing scissors but dreaming big. “One of my biggest dreams is to run cooking classes that celebrate my Filipino heritage. Sharing the stories, flavours, and traditions I grew up with in a way that’s fun, accessible, and full of heart. And hey, if the stars align, I’d love to take it a step further and create a small TV series one day. Something that blends food, culture, and personality with a dash of chaos!”

To celebrate the premiere, Gregson is hosting a viewing party with two fellow Bake Off contestants, Kelarnie and Aysha.

“We wanted to honour our families and the people who supported us. And let’s be honest – I love a red-carpet moment!”

@epichair_gregson @gregsoncooks @bakeoffau

Originally from Melbourne, Gregson has called Brisbane home for over a decade and is fiercely proud of his community. Since news broke of his Bake Off debut, he’s been flooded with love from friends, clients, and total strangers.

“One message in particular really stopped me in my tracks. They said, ‘I don’t even like baking, but I’ll be watching just because you’re in it. I love your cooking and your vibe.’ I never in a million years thought I could have that kind of impact on someone!” Gastar says.

While it’s his first time baking on national television, this isn’t Gregson’s first on-screen appearance. His wedding to husband Brad was televised on Extreme Weddings: Australia, featuring musical vows, a singing bridal party, and a surprise flash mob.

For the

Love of

Blonde

By Louise May

With hairdressing in her blood from a young age, it’s little wonder that Madeline Thompson, owner of Melbourne’s Blonde Army salon, has created a hugely successful salon business that caters solely to blondes, and a space that is elevated, sustainable, and future-focused.

We spoke to Madeline about all things Blonde Army and got the lowdown on just how this concept salon works!

Family legacies are not uncommon in the industry, and your career is no different - can you tell us about that?

Without sounding cliched, hairdressing is truly in my blood. My mum, Karen Armstrong, has has been a hairdresser for over 55 years, and even now, at almost 70, she still comes into Blonde Army to see her loyal clients. She had her own salon for 20 years on the very same street where Blonde Army now stands!

My mum’s work ethic and dedication inspired me, and still does. With Blonde Army, I saw a real opportunity to hone in on a part of the market that was being under-serviced, and I wanted to create something thoughtful, expert-led, and filled with care.

Now, with my mum still part of the salon and my own children growing up in this space, I can’t help but imagine the legacy continuing. Maybe one day, my daughter or son will find their own place here at Blonde Army.

Tell us about the evolution of Blonde Army. Why blonde? and where did your passion for blonde hair evolve from?

There’s something about working with blondes that feels innately natural, almost instinctual, to me. Even in my earliest days, and long before social media, I focused purely on colour and refining my skills in that area. I had a real knack for visualising placement, expanding creative limits, and innovating consultations. It wasn’t just about achieving a shade it was about really understanding each individual client, and tailoring something bespoke to them.

By 2016, I realised I was doing something unique. At that point there weren’t many, if any salons in Melbourne, or even Australia specialising in blonde the way I was. It’s hard to believe now, because blonde specialists are everywhere. And honestly, I love that. I’m glad more hairdressers have fallen in love with blonding the way I did.

As Blonde Army grew, so did the team. I’ve built something really special.

Did you build your own blonde clientele from the beginning or was this something that evolved over time once you realised the potential movement Blonde Army could create?

It was always blonde. When I took the leap to go out on my own, I was freelancing in my mum’s salon and used Instagram to get the word out, back when hashtags were the newest thing and every photo had that Valencia filter. I remember thinking, “Is anyone even seeing this?” but before I knew it, I was fully booked and realised just how big the demand really was, and the power of social media.

Eventually I took over mum’s salon lease, and suddenly, I was doing up to five sets of foils a day. I was root softening, creating lived-in blondes, doing things that most people had not yet seen! That’s when I knew I needed to expand, I started hiring and training a team, teaching them the exact techniques I’d developed. Consistency and innovation became my secret sauce; it’s what kept us fully booked and growing. Eventually, we outgrew our original 6-chair salon and moved into a 180sqm space and that’s when Blonde Army officially took shape. It became more than just a salon. It became a movement, a brand, and a family.

Now with 5 senior stylists and 2 juniors we’re thriving more than ever. Every year Blonde Army smashes the expectations we set the year before and just when we think we’ve peaked, we somehow find another gear.

The word ‘specialist’ can be a little confusing/ limiting in our industry, but you have truly embraced that through Blonde Army. What has been the key to cultivating a ‘blonde only’ salon? And can you truly call yourself a Blonde specialist?

The word “specialist” can definitely feel a bit limiting in our industry, like you’re putting yourself in a box. But for me, creating a blonde only salon wasn’t about narrowing my skillset, it was about refining it. I didn’t set out to be a “blonde specialist” as a title it just naturally became who I was, what I loved, and what people came to me fornow it’s the heart and soul of everything we do. Being a blonde specialist is technical, it’s detailed, and it requires a deep understanding of tone, placement, and maintenance. The key to cultivating a blonde only salon has been two things: innovation and consistency. We never stop learning, evolving, and refining our methods but every stylist in Blonde Army works with the

Madeline Thompson

Madeline Thompson & the Blonde Army team

same approach, the same eye, and the same commitment to personalised results. That’s what makes it work.

So, can I truly call Blonde Army and myself a blonde specialists? Yes, because it’s not just what I do, it’s what I’ve built an entire culture and team around, it’s who I am But I also think the word specialist is changing. It’s no longer about doing less; it’s about going deeper.

In a business climate that’s had many ups and downs over the last few years, we’re curious to know how you’ve maintained a business for only one hair color, catering to existing clientele only and without wavering from your overall goal of being a dedicated blonde salon? What’s the secret?

Honestly, the secret has been staying true to who we are and being consistent every single day. It would have been easy to say yes to everything, but specialising in blondes kept us focused and exclusive. I’ve learned that when you stay in your lane and lead with passion, the right people not only find you they stay with you. From the beginning, Blonde Army has been built to create a space solely dedicated to blondes. But behind that vision is a team that shows up every day with the same passion, discipline, and energy. We work together, there are no egos here, just a shared love for the craft and for the people in our chairs. Our clients feel that. Every year, we evolve. But the heart of it is our people, our standards and our commitment to blonde that never changes. That’s what makes Blonde Army what it is.

Are there any key techniques or tips/ tricks that are unique to Blonde Army to ensure the ‘blonde’ experience is next level?

We’ve developed our own way of doing things –that’s what makes the Blonde Army experience really stand out. For us, it’s not just about getting a beautiful blonde, it’s about clients feeling seen, heard, and completely looked after.

Our foiling techniques, sectioning, and toning methods have been refined over years, and every stylist in the team is trained to work the same way. That consistency means no matter who you see, the quality is always there. We take pride in the small things like blending, root softening, and creating dimension that grows out beautifully. We’re probably all a little too obsessed with the details - you could call it a team full of (very friendly) perfectionists! But beyond the technical, it’s the way we consult and plan long-term for each client that really sets us apart. We’re not interested in quick fixes we want our blondes to be healthy and tailored to the individual. That’s the Blonde Army standard. It’s more than a technique it’s a culture.

In terms of education, what does that look like for you and your team? Do you undertake all the ‘regular’ education opportunities, yet really hone in on all things blonde?

Education is a huge part of what we do at Blonde Army, and we approach it in a really tailored

way. We definitely attend the regular education sessions our colour reps and brands offer but we also run in-house training based on what each team member actually needs. Because we’re a blonde-only salon, our training naturally leans in that direction. Blonde is always evolving, and we want to stay at the top of our game. But we also revisit the basics from time to time, because strong foundations matter. And it’s not just technical, we’ve introduced wellness days too, because looking after our team as people is just as important as growing their skills.

Tell us about your involvement in industry education as a blonde specialist/expert. Education has always been a part of my journey. I held sold-out masterclasses in the salon to local hairdressers before I had children. I chose to step away from that space to start my family then to fully focus on growing the salon and build something truly solid with the team.

Now that Blonde Army is in such a strong place, I’m stepping back into education with a fresh perspective. My ‘Scalp Bleach Masterclass’ is already planned for August, and it’s just the beginning. I’m also hosting a content creation day with other local salons, a chance to collaborate, connect, and support each other creatively.

For me, education isn’t just about teaching, it’s about sharing what I’ve learned, staying connected to the industry, and giving back in a way that feels authentic.

What’s next for Blonde Army?

I don’t want to give too much away just yet, but let’s just say, watch this space!

I truly believe 2025 is going to be our year. I’ve got some incredible things in the works, including the AHIA Awards, Sydney Hair Festival, upcoming Masterclasses, and creative content days with other salons

Everything we’re doing is aligned with growth, innovation, and continuing to raise the bar for what a blonde-focused salon can be.

I want Blonde Army to be recognised - not just for beautiful hair, but for the culture, consistency, and experience I’ve built from the ground

www.blondearmy.com.au

@blondearmy_

Madeline Thompson & her mum, Karen Armstrong

Mother. Powerhouse.Daughter.

It’s hard to imagine that a regional salon achieves client spends of over $3,000 in one visit, but that’s exactly what can happen at the flagship M Hair and Co salon in Mackay.

“The $3,000+ service was a massive undertaking, which took seven hours,” owner Michelle Bates said. “The services provided were removal of old extensions, foils, toner, smoothing process, new extensions, and retail for home maintenance. The service included the use of specialised products, including Jadore Hair Extensions and the safe Floractive Nanoplasty Smoothing System.”

A suite of three salons, two in Mackay and one in Gladstone, is operated by the powerhouse mother-and-daughter team of Michelle and Trinity Bates, armed with a malleable, selfdetermined business model, testing and trying new things to create growth.

“We work by the hour and pay by the hour, so we charge by the hour,” Michelle said.

“Daily, we prove that we’re honest and straightforward, so clients trust our recommendations for achieving healthy hair and hairstyles they are happy with.

“For instance, if a new client arrives for a correction, we pull out all stops to repair the damage and understand that restoring their confidence is the most important thing,” she said.

As well as having the latest tools at their fingertips, innovative business management also helps them stay on top.

“Our team is all casual so that they have flexible work hours to suit their lifestyles,” she said. “It’s not always easy and it is a juggling act, calling on Trinity and me to put in extra hours to fill in the gaps.”

Michelle is always looking at how to fairly remunerate and incentivise her team to make

turnover rose despite reduced team numbers.

“We’re just always prepared in readiness to tackle the next challenge and jump the next hurdle. We look at a problem and figure out how to make the solution work for us.

“Due to the staffing shortage, Trinity, who is the manager at TLB Hair Mt Pleasant (Mackay), and I work as many extra hours as necessary to retain our large client base.”

One of Michelle’s underpinning beliefs is that “just because you’ve always done it, doesn’t mean you always should.”

After being national number one in sales for a large haircare brand, they assessed and researched what else was on offer.

“We changed to the Australian-made products Pure Haircare, Davines, and Juuce from Hairjamm for their flexibility (that word again!) and constant support. Milkshake products and

Stellar tools are also offered.”

“Since we want the best for our clients’ hair, we chose to offer a variety of brands, matching them specifically to each client,” Michelle said.

“Our retail as a percentage of turnover is 20%, which I’m told is a great result in the Australian marketplace.”

In a big career step forward, Trinity was recently made an Ambassador for Pure Haircare, which will see her training hairdressers nationally.

Michelle said there are five keys to M Hair and Co’s success:

1. Staff who are truly supported, with some employed for more than 25 years.

2. Being tenacious with the difficult task of finding, training, pleasing, and keeping apprentices. “We stick with it for the future of the industry,” Michelle said.

3. Continual training that is actually implemented in the salons and adds to the bottom line—no training for the sake of it or without developing the business.

4. Maintaining solid relationships with team members so that communication flows.

5. Understanding how the client feels, always.

“Clients give up their time for us, so it’s our job to make them feel really great. We do everything from creating a plan for their hair to doing strand tests to making their visit a lot of fun.

“But at the end of the day, it’s Trinity’s and my job to make M Hair and Co and TLB Hair work— to prepare, flex, and change to move forward. That’s what you do.”

@mhairandco.mackay

It’s a Hairy World!

Sustainable Salons has officially launched its debut book, It’s a Hairy World, with a celebration to remember. Held on Sunday, 29th June at The Rawson in The Rocks, the event brought together over 300 salon members, partners, and supporters to mark this milestone moment in the organisation’s journey. The book also commemorates Sustainable Salons’ 10th anniversary, celebrating a decade of impact, innovation, and community in the sustainability sector.

It’s a Hairy World isn’t your typical sustainability read. It’s a vibrant, no-fluff collection of stories and insights from hairdressers, educators, artists, CEOs, scientists and everyday legends who dared to ask: what if waste isn’t waste at all? The book shines a light on the people

and impact behind the Sustainable Salons movement, now in its tenth year, and celebrates how collective action can turn a niche idea into a global shift.

The book launch party was a night of connection and inspiration. Guests were treated to a lively atmosphere with a DJ, drinks, and canapés, all hosted by the charismatic Mel Alsemgeest, founder of Infectious Behaviour.

The space itself told a story of circularity and creativity. A striking media wall captured countless snaps, while closed-loop book display furniture was made from recycled plastics, reinforcing the Sustainable Salons ethos. With a queue snaking outside the building, it was clear this community was ready to celebrate.

On the night, guests heard from Sustainable Salons Founders Paul Frasca and Ewelina Soroko, who reflected on a decade of innovation and community building. A standout moment came from Jenni Tarrant, a key voice in the book, who shared her deeply moving story with the crowd. Staying true to Sustainable Salons’ values, the event also gave back in a meaningful way.

All profits from book sales during the Hair Festival weekend were donated to The Tarrant Foundation, helping to support its powerful mission of uplifting communities and creating lasting impact.

@sustainablesalonsanz

Bringing Hairdressing Education

HAIR The Movement is Coming! BACK TO GREATNESS!

A 3-day groundbreaking educational event, set apart from typical hair shows, delivering real, career-shaping education powered by the knowledge, creativity, and experience of over 35 global artists.

As the countdown begins for the highly anticipated HAIR The Movement event on 14 to 16 September 2025, momentum is building and so is the excitement. Over three transformative days, this global gathering will bring together the best educators and artists in the industry, redefining what hair education looks like with top-tier education.

Created for hairdressers and salon owners ready to power their craft with real technical education, this is the kind of knowledge you can take straight back behind the chair or use to ignite your next creative journey. From cut, colour, style to business, it covers the full spectrum with pure, career-defining technical education. The very best in education!

Hair The Movement are proud to officially announce Dyson and Kevin Murphy as key event partners. They stand proud that these partners are aligned with their vision to power their craft, spark innovation, and invest meaningfully in the future of education by elevating the industry and empowering stylists with knowledge. With Kevin Murphy himself taking the stage, attendees can expect powerful and exclusive moments to last a lifetime.

Featuring Industry Icons

With powerhouse artists including Kevin Murphy, Nick Arrojo, Dove Palmer, Danny Pato, Tabatha Coffey and more taking the stage, expect bold ideas, precision techniques, and pure technical education. These educators bring decades of expertise, global hairdressing experience, and real-world hairdressing success, offering you access to a level of artistry that is rarely this close.

A True Global Gathering

Educators are flying in from the US, UK, Europe, and across Australia, each bringing their own unique energy, creative process, and the latest in techniques and trends. It is a rare chance to absorb the best thinking from across the world, all under one roof.

Founded by industry icon Sharon Blain OAM, this event is driven by a deep purpose: to bring education back to greatness. “To see the level of artistry, passion and generosity from our educators, both local and international, under one roof is honestly a dream come true,” says Sharon. “We’re here to share, lift each other up, and create a new standard for the next generation.”

Expect immersive learning, high-impact stage moments, real conversations and networking, and the chance to be part of a movement that’s changing the industry from the inside out.

Final chance for early bird and exclusive event packages. This kind of access doesn’t happen often. Don’t miss your chance to be in the room. Flexible payment plans are available, so you can secure your spot now and pay over time.

DAY 1 14th SEPT

AFTERNOON

1:00pm-5:00pm

EXPERT ARTISTS: WATCH & LEARN SEMINAR

14 Australian & New Zealand Artists

4 Hours of Cut, Colour & Styling Education

5 Dynamic Sessions on One Live Stage

Hosted by Industry Icon, Tabatha Coffey Tea and coffee included.

EVENING

5:30pm – Late THE MOVEMENT

ALL ACCESS 3 DAY PASS EARLY BIRD SPECIAL OFFER

Access to ALL events over 3 full days. Includes NOISE Event on 15th September. 14-16 September 2025

Personal & Professional Growth Value of $10,000

$2,299 | Save $468

Does not include accommodation at the Fullerton Hotel.

Separate booking information below.

LAUNCH CELEBRATION EVENING

Network with the industry’s best!

Connect, exchange ideas, and build meaningful relationships during this unforgettable evening celebrating our industry. Food and drinks included.

DAY 2 15th SEPT

FULL DAY

9:00am-6:00pm

GLOBAL MASTERS POWER SESSIONS

14 Global Masters + Business Session

3 Live Stages | 9 hours of Education

6 High-Level Technical Power Sessions

Lunch, tea, and coffee included.

NOISE Event

15th September | 8:30pm – Late

The World’s Top Hair Show for 13 Years is coming to Australia!

3-hour raw, edgy hair experience at a Secret Underground Location!

Pushing creative boundaries to new heights with a high-energy hair show like no other.

Tickets for NOISE are sold separately and are not included with single-day tickets, only with the AllAccess 3-Day Pass.

DAY 3 16th SEPT

MORNING

10:00am-12:00pm HAIR TO FAME: LIVE TALKS ON DIVERSE SUCCESS STORIES

7 Inspiring Stars: Celebrity Stylists, Film, Theatre & Business Professionals

Exclusive Career Insights & Expert Advice

Hosted by Industry Superstar, Richard Kavanagh

AFTERNOON

1:30pm-4:30pm

NOISE: LEARNING WITH LEGENDS

6 Award-Winning Artists

3 hours of non-stop creativity

Watch NOISE Artists in the next day Watch and Learn Seminar as they share looks from the previous night’s showcase or unveil new creations, bringing them to life while revealing the inspiration, techniques, and creative process behind their boundary-pushing work.

Lunch, tea, and coffee included.

SINGLE DAY TICKETS EARLY BIRD SPECIAL OFFER

Access to all events on that day.

Day 1 14 September 2025

$629 // Save $70

Day 2 15 September 2025

$899 // Save $100 Does NOT include NOISE

Day 3 16 September 2025

$539 // Save $60

NOISE Event 15 September 2025

$359 // Save $40

GROUP DISCOUNT TICKETS EARLY BIRD SPECIAL OFFER

Access to all scheduled events on that day. Save 20% when booking 3 or more people.

All-Access 3 Day Pass 14-16 September 2025

$2,069 per person

Access to all events on that day.

Day 1 14 September 2025

$566 per person

Day 2 15 September 2025

$809 per person

Day 3 16 September 2025

$485 per person

NOISE Event 15 September 2025

$359 per person

Paul Mitchell’s International Team in Australia

Global Voices, Local Vision

By Louise May

After a whirlwind four-week global tour, Paul Mitchell’s international team landed in Australia with purpose, passion, and a whole lot of creative energy. What unfolded over the next few days was more than just a photoshoot or an education tour announcement, it was a bold brand evolution, a celebration of values, and a powerful exchange between global leaders and local talent.

With a campaign shoot led by Paul Mitchell’s Editorial Director Noogie Thai (based in Los Angeles) and Director of International Sales & Salon Development Corina Bless (based in Switzerland), alongside Australian CEO of 365 Salon Group (Australian distributor) John Pizzey and Director of Education for the 365 Group, Stephanie Gelston, the visit marked a defining moment for the brand in this region.

We sat down with the team to dive into what this collaboration really means, what’s coming next, and why the restage of Paul Mitchell isn’t just a makeover... it’s a metamorphosis.

From Global Stage to Australian Shores

“Don’t tell anyone,” laughs Noogie Thai, “but yes, we saved the best for last. Australia was the perfect place to wrap our global tour.”

This marked Noogie Thai’s first time visiting Australia, and the excitement was palpable. Straight off a red-eye flight, he was colouring an artist’s hair for a live performance at Rod Laver Arena, an unplanned but very on-brand welcome to Aussie soil.

Coordinating the entire experience across three continents was no small feat. With Corina Bless in Switzerland, Noogie Thai in LA, and the Australian team on home turf, the campaign required middle-of-the-night Zoom calls, earlymorning messages, and endless planning.

“Some of us were on calls at midnight, others at dawn,” Corina Bless recalls. “To see it all come to life in Australia made it worth every moment.” The shoot itself was grounded in authenticity. The final collection featured four models - two male, two female, including John Pizzey’s own

son. The visual story? Dimensional coppers, signature blondes, editorial bobs and wearable cuts that reflect the reality of salon life.

“The energy here is next level,” says Noogie Thai. “And this shoot wasn’t about showcasing one idea. It was about reflecting what real salon clients want today.”

“Australia is unique in the way it embraces trend,” adds Corina Bless. “You’re not afraid to push the envelope. And we want to celebrate that.”

The collection will appear both in Paul Mitchell’s global campaigns and in localised commercial materials across Australia. It’s a rare and deliberate dual strategy.

“We wanted something that works both ways,” says John Pizzey. “Global quality, local relevance.”

A Restage with Real Purpose

The shoot also coincides with Paul Mitchell’s global brand restage, a fresh visual identity, yes, but more importantly, a recommitment to the brand’s core values: sustainability, authenticity, and education.

“We didn’t restage just for a prettier look,” Noogie Thai explains. “We wanted our packaging to reflect our principles. That meant moving to post-consumer recycled plastics and rethinking everything from our colour innovation to our supply chain.”

Corina Bless agrees.

“Some of our hero products looked luxurious, but they weren’t recyclable. So, we made a conscious choice to change. Even if it meant saying goodbye to bestsellers or iconic packaging.”

Paul Mitchell’s legacy as the first professional brand to go cruelty-free remains a proud cornerstone. But this next phase is about deepening that purpose, and ensuring every move is aligned with the values hairdressers and consumers care about today.

That includes a growing focus on hypoallergenic formulations, new colour systems, and sustainable sourcing across categories.

“Even our new product development is driven by inclusivity and environmental consideration,” says Corina. “From fragrance-free options to expanded lightening systems that cater to different hair types, the innovation is thoughtful and purposeful.”

Local Talent. Global Momentum.

What makes this initiative different is how it moves from inspiration to action. The looks created during the shoot are already rolling out nationally through a Paul Mitchell education tour across Melbourne, Sydney and Brisbane.

Leading the Seasonal Trends Workshop education tour are four powerhouse Australian stylists of the Paul Mitchell Australian Creative Team: Kate Jones (J Society), Monica Alvaro (Coco 21), Charlie Stocks (Studio C & Co), and Lauren Harris (Kawsa Hair Studio). The same team who helped bring the collection to life is now bringing it to the salon floor.

“Stylists don’t want fluff,” says Stephanie Gelston . “They want real, applicable techniques that work behind the chair. This tour is about that. Taking editorial-level work and making it salon-ready.”

The education also connects to the shoot in a powerful way.

“We often get asked, ‘That image is stunning, but how do I recreate that?’” says Stephanie. “This tour is the answer.”

Each city stop transforms the creative looks into digestible, salon-focused learning.

“It’s also about local ownership,” adds John Pizzey. “These are our artists. This is our country. And that matters.”

The Seasonal Trends Workshop Tour is underway, across Melbourne Sydney and Brisbane and is a Look & Learn experience with insights into cutting, colour placement, commercial creativity, and of course, the techniques behind the shoot

“Our goal is for stylists to walk away with real tools,” John Pizzey adds. “Techniques they can use immediately, inspiration they can turn into income.” And just as importantly, these events provide space for community.

“Hairdressers thrive when they connect,” says Stephanie Gelston. “These events are designed to fuel not just skills, but relationships.”

Why It Matters

For Paul Mitchell, this isn’t a marketing moment, it’s a brand evolution years in the making.

“Paul Mitchell is still privately owned,” says Corina Bless. “That’s rare. We’re not accountable to shareholders, we’re accountable to our community. That gives us the freedom to lead with purpose.”

The company’s philanthropic footprint stretches as far as its global reach, including long-standing charity partnerships like Baby2Baby, the brand is walking the talk.

Its network of Paul Mitchell Schools in the United States raise millions annually for various charities, and the brand’s founder, John Paul DeJoria, is a global citizen committed to change.

“He started with $700,” says John Pizzey. “Now he’s signed the Giving Pledge. That legacy means something to every one of us.”

Looking Ahead

There’s a refreshing humility to how this team talks. No chest beating. No inflated promises. Just genuine intent, backed by action.

“We’re not trying to take over the world,” John Pizzey says. “We’re building community. We’re sharing who we are. And if that resonates with you, welcome.”

The sentiment resonates through everything the brand does, from its packaging to its education to the stylists it chooses to spotlight.

“The door is always open,” Corina Bless says. “Whether you’re a salon owner, a distributor, or a rep, this is a family. We listen, we collaborate, and we keep evolving.”

And as Noogie Thai reflects on his decades with the brand, it all comes full circle.

“Hair Sculpting Lotion in the Original Category? That product wasn’t just about hair, it was about helping stylists take more clients, work more efficiently, and earn more. That’s what we’re still about. Supporting the hairdresser.”

“We’re not here to say Paul Mitchell is the best and everyone else isn’t,” he adds. “We’re just saying, this is who we are. If that speaks to you, join us.”

STILL TIME TO JOIN THE TOUR

The Melbourne Seasonal Trends Workshop education session has already wrapped up with incredible feedback and energy, setting the tone for what’s to come. But the good news? There’s still time to join the tour.

Two dates remain:

• Sydney: Monday 21 July

• Brisbane: Monday 15 September

Whether you’re looking to elevate your cutting and colouring game or simply connect with like-minded creatives, these Look & Learn sessions are a chance to be part of something bigger, where education meets inspiration, and community takes centre stage.

For more information and book tickets head to the events section at: www.365salongroup.com/pages/paul-mitchell @paulmitchellaus

There are 100 reasons why you’ll love The Demi – here are the top 3:

Easy to use and apply thanks to its gel consistency.

Versatile – from grey blending to refreshing colour, enhancing blondes or glossing.

67+ intermixable shades for unlimited creativity.

From Paris to Home Soil with

Hair, Heart & Iles Formula

By Louise May

Wendy Iles is a uniquely talented celebrity hair artist whose journey from humble beginnings as a hairdresser in Tasmania to the pinnacle of the global fashion industry is truly inspiring. After completing her apprenticeship in Tasmania, Wendy’s passion and dedication led her to Paris, where she has crafted hairstyles for international celebrities and collaborated with major brands such as Dior, Hermès, and Louis Vuitton. Her unique talent has also created campaigns for major international hair brands including Wella, Maybelline, Clairol, Schwarzkopf, and L’Oréal.

Wendy’s Australian roots and humble, beautiful personality shine through in her work; watching her touch hair is like witnessing magic. Her ability to move hair will undoubtedly leave the audience spellbound. In addition to her styling prowess, Wendy has developed her own haircare brand, Iles Formula, authored two books, ARCHIVES 1 and 2, and travels the world as a celebrity hairstylist and brand ambassador. She has contributed to creating some of the most unique and recognisable brand and editorial imagery worldwide today.

In September 2025, Wendy returns to Australia to appear on the HAIR The Movement stage and reconnect with her roots, delivering inspiration and education to the industry. She will also be promoting her luxe haircare line, Iles Formula, which is distributed in Australia through Rogue Beauty, and hosting exclusive masterclasses during her stay.

Louise May, Editor of Mocha Hair, caught up with Wendy to chat about the upcoming trip in September, her approach to artistry, and what the Australian hair community can expect.

Wendy, how does it feel to be coming to Australia in September for the event?

It feels like coming home. Australia is where it all began for me, so to return with the years of global experience behind me, and to stand among such talent, is a full-circle moment. I’m honoured to be part of this event and deeply touched by Sharon’s invitation.

You’ve worked all over the world. What makes this event special for you, and what are you most looking forward to?

There’s something deeply personal about this event. It’s not just another stage, it’s Australia, my roots, and a return to where my journey began. What Sharon has created with HAIR The Movement feels meaningful, it’s not only about showcasing artistry, but about nurturing connection and sharing knowledge.

What I’m most looking forward to is the exchange, standing in front of my peers and the next generation, offering what I’ve learned, but also receiving the energy and passion that only comes from being in a room full of creatives who truly love what they do.

It’s a celebration of our craft, and I feel incredibly honoured to be part of it.

What can the audience expect from your session on the HAIR The Movement stage?

Honesty. A glimpse behind the glamour. I’ll share the techniques that have carried me through four decades, but also the human side, the stories, the turning points, the discipline it takes to thrive in this industry. It will be heartfelt and honest.

You’ve styled hair for major fashion houses and celebrities. What have those experiences taught you about working under pressure?

That calm is your greatest asset. Whether it’s a supermodel backstage or a high-profile client in a private suite, they feel your energy. You must be centred, fast, intuitive, and always make them feel safe. The hair is important, but the energy you bring is everything.

What’s your favourite part about working with hair — on set, backstage, or in a salon setting?

Transformation. Not just the visual, although that’s always thrilling, but the emotional shift that happens when someone feels beautiful, confident, seen. Whether it’s a fashion show or an intimate one-onone, that moment is what I live for.

You’ve created your own haircare brand, Iles Formula. Can you tell us all about it?

Iles Formula was born from necessity. I needed high-performance care that would rescue tortured hair instantly! especially on shoots, where there’s no time for trial and error. The formulas were originally created just for my own kit. But word spread, and demand grew. Today, Iles Formula is a global brand, available online and in select salons and retailers worldwide. It remains deeply personal, everything I couldn’t find, I formulated.

What’s one piece of advice you’d give to stylists who dream of working in fashion or with celebrities?

Master your craft, but also master discretion. Be a vault. Talent gets you through the door, but your character keeps you in the room. And always stay curious, the moment you stop learning, you stop growing.

What are you most looking forward to sharing with the Australian hair community during your visit?

I want to share everything I can... techniques, insights, and the honest truth of what this path has looked like for me. But mostly, I hope to share encouragement. I want every stylist to leave feeling more empowered and more connected to their why.

Are you doing any other education while you’re out here? Yes! while I’m in Australia, I’ll be sharing masterclasses and small group sessions for stylists who want a deeper dive into my methods. It’s important to me that what I’ve learned over the years doesn’t end with me. I want to pass it on.

@wendyiles_hair

@ilesformula_hair

@roguebeauty_official

ARCHIVE II A BOOK ABOUT HAIR WENDY ILES

Joel Torres Brings His

Global Vision to Sydney

By Louise May

Joel Torres is more than an award-winning stylist; he’s an artist with an innate passion for creativity and a deep love for sharing his craft. Originally from the vibrant Caribbean Island of Puerto Rico, Joel’s journey in hairdressing has taken him across the world, yet his roots remain at the heart of his artistry. His bilingual skills, relentless work ethic, and genuine enthusiasm for the industry led him to Dallas, where he became a key member of the TIGI International Creative Team, a role he dedicated over

Joel’s influence extends far beyond the salon. His work has been featured in renowned publications such as Italian Vogue, Harper’s Bazaar, InStyle, and L’Officiel, and he has styled A-list celebrities including Zac Efron, Victoria Justice, Daddy Yankee, and Icona Pop. Whether he’s educating on social media platforms like YouTube, Instagram, Facebook, or Clubhouse, Joel’s commitment to inspiring others remains unwavering.

Now serving as the IGK Director of Professional Content & Education, and having recently joined the R+Co team, Joel continues to push creative boundaries while empowering stylists to embrace both technical excellence and artistic freedom.

Joel will be heading to Australia this September as part of the highly anticipated HAIR… The Movement event in Sydney, where he’ll be educating on stage and representing R+Co as their Global Artist. Mocha Hair’s Editor Louise May, had the chance to catch up with Joel ahead of his visit to chat about his journey, creative inspirations, and what Aussie stylists can expect when he hits the stage

Tell us about you and what you do in the industry today?

I was born and raised in Puerto Rico where I started my journey as a hairstylist, I’m currently living in United States. I have 30 years’ experience in the industry and 25 years as an educator .

You have recently joined the R+Co team, can you tell us about this and about your role, and why you chose to partner with the R+Co brand?

I recently joined R+Co as a Global Artist , I love the brand and the culture, the team is incredible and very supportive.

What does it mean to you to be part of HAIR The Movement in Sydney?

hair the movement is all about quality education and Sharon it’s been a great inspiration for the industry, I feel honoured and humbled to receive an invitation to be part of such a great event like this one that supports and elevate our industry . I’m excited to represent R+Co on the other side of the world.

What can ticket holders expect to learn or experience from your session?

Cutting and Styling experience where you’ll gain versatile techniques you can immediately use behind the chair. This class is designed to bridge creativity and practicality, with a strong emphasis on personalizing haircuts to suit each client’s unique features, lifestyle, and texture

How would you describe your style and approach to cutting hair?

I believe that suiting haircuts and styles to each individual is key.

I take my time in each consultation; I LISTEN carefully then decide what’s best for each client.

I use fundamentals with a modern twist, everything comes from the foundation, and we can always adapt to any trend.

Where do you get your inspiration from when it comes to hair and education?

I love photography I’m also a filmmaker. One of my hobbies is street photography.

I have a little obsession with architecture and photography is the bridge that connects all my passions and make me see the world differently.

When you capture something, you see layers, shapes, shadows and light and all this effects positively the way I see hair.

What do you hope Australian stylists take away from seeing you live on stage?

I believe R+Co education is a great combination of creativity and structure and I think a good hairdresser can benefit from both.

I will be discussing and demonstrating techniques that are salon friendly, simple to use with a great impact within our clients. I’m also going to share tips and tricks on using content creation to impact your business as a hairstylist.

What are you most looking forward to about connecting with the Aussie hair community?

I visited Australia in 2001, and I’ve been waiting to go back, I’m really excited for this opportunity.

I want to absorb all the energy from the Australian stylist, get inspiration from the community and also explore and take photos of the streets and create good memories.

Will you be doing any other education in Australia during your visit?

We are exploring ideas about doing more events while I’m visiting and the R+Co team will announce it.

@joeltorresstyle

@randco

@roguebeauty_official

A Big Weekend for Hair

By Louise May

Hair Festival 2025 brought the energy, the education and the celebration as the Australian hair industry came together for its biggest weekend of the year. Held across Sunday 29 and Monday 30 June at ICC Sydney, the event drew over 7,500 professionals for two full days of connection, learning and fun. From the bustling Festival Hub and sold-out education rooms to the stylish celebrations at Wonderland, this year was a true showcase of what the industry does best.

This wasn’t just a trade event. It was a vibrant reminder of why hairdressing continues to thrive. The people, the passion and the professionalism were on display in every room. From students to senior stylists and business owners, everyone showed up with a shared love for the craft and the culture of hair.

THE FESTIVAL HUB

The Festival Hub was open to all and delivered a powerful snapshot of the industry. With over 120 brands exhibiting, there was no shortage of inspiration, innovation and hands-on engagement.

Dyson created an interactive styling zone that allowed attendees to experience tools firsthand. K18 delivered science-based education and

product immersion that had people talking. Angel Extensions activated a 360 Spin Pod, Maria Nila brought colour and energy with their prize wheel, and Excellent Edges entertained with their putt-putt challenge.

Brands like Matsui Hair, Cloud Nine, BKT, Malibu C and Oribe brought consistent foot traffic to their stands. CPR Hair, De Lorenzo, O&M, Wahl, Joico, Reuzel, Calecim, Milk_Shake and Amazing Hair all brought their unique touch to the floor with a mix of education, retail opportunities and team interaction.

Dateline Imports stood out with Malibu C, BaBylissPRO and StyleCraft by Silver Bullet. Each brand offered something different, from Malibu C’s new Corrective Colour Toolbox to BaBylissPRO’s professional styling tools and StyleCraft’s bold barbering displays.

Attendees looking for business and operational support found valuable conversations with XB1 Professionals, L’Oréal Access, Sustainable Salons, and Vish. From salon systems to sustainable solutions, these brands brought practical tools that support real salon growth.

THE AHIA CREATIVE GALLERY: OUR BIGGEST YET

Among the standout features this year was the 2025 AHIA Creative Finalists Gallery, curated and presented by Mocha Group. Taking pride of place in the entrance to the Education Hub, the gallery represented the largest display of Finalist Collections to date, offering a powerful visual tribute to the artistry and vision of the industry’s most creative minds. A must-see stop for every festival-goer looking for inspiration.

EDUCATION THAT DELIVERED

With a program filled with global artists, homegrown heroes and progressive thinkers, the rooms, festival floor and stage were packed with learning and inspiration.

Tabatha Coffey headlined alongside CPR Hair’s Kaine Vakai and Nicole Lamers in a standout session called Glow Up. Together they tackled branding, salon growth and finding your voice as a creative. Tabatha’s trademark honesty and leadership combined with CPR’s salon-first mindset delivered one of the weekend’s most impactful sessions.

Alfredo Lewis presented for Calecim, introducing attendees to the science of stem cell hair regrowth and the potential for future-forward treatments. It was education that pushed boundaries while staying practical.

Danger Jones made a bold statement with a session led by Alexis Thurston, Chrissy Danielle, Lexie Shay and Tia Lambourn. Joining them on stage were Australian colour artists Marco Venancio, Brianna Eason, Madeline Thompson, Cassandra Darko and Holly Sharpe. Together they explored lived-in vivids, salonready techniques and creative colour without compromise.

Milk_Shake delivered European polish with the URBANA collection. Presented by Andrew Smith and Gianluca Grechi, the session balanced highfashion execution with salon versatility.

Joico celebrated their 50th anniversary with the Illume session, showcasing a powerful lineup that included Katy Reeve, Carolyn Gahan, Andrew Cobeldick, Mikelah-Jayde Riley, Duncan Richards and Kerrie Di Mattia. The team paid tribute to the brand’s legacy while offering a clear view of where Joico is headed.

De Lorenzo brought shine and dimension to the stage with Assorted Creams, a colour-focused session led by Jules Gauci, Taren Conway, Ellie Bolton and Holly Breen. Their collaborative

approach showed the versatility of De Lorenzo colour and offered practical takeaways for the floor.

Missy Peterson travelled from the United States to educate for Malibu C, showcasing the new Corrective Colour Toolbox, Head Lab Kit, Scalp Scrub and B5 Revitaliser Mist. Her sessions focused on scalp-first colour prep and offered attendees a deeper understanding of how detoxing impacts tone, longevity and client satisfaction.

BaBylissPRO delivered high-energy education across the weekend with UK session stylist and global ambassador Paul Percival creating four modern looks using the brand’s latest tools. He was joined by Fraser Forsey and Simon Doyle, who offered insight into barbering technique and the BaBylissPRO FXONE tool ecosystem.

StyleCraft by Silver Bullet brought rising barbering talent to the stage with Cooper O’Donnell and Oxlan, both just sixteen years old. Their confident demonstrations and sharp skills impressed both barbers and stylists in the room.

Hair Candy Australia focused on profitable hair extensions with Shakira Jade, Lori-Anne Hall and Tenyka Rowe presenting Keratin Bonds, Air Wefts and Flat Track Wefts with salon-ready technique and care. Alisher Karabaev brought precision to the blonding world with his signature AirTouch masterclass.

Organic SUKU delivered a thoughtful and inclusive texture session led by Chrissy Zemura. Texture Reimagined focused on coils and curls, creating an educational space grounded in respect and cultural understanding.

Barbering had a powerful presence throughout the weekend. Wahl’s Kevin Nguyen kept it sharp with modern clipper work, Reuzel founders Leen and Bertus brought classic education with a twist, and Jordan Tabakman delivered insights on modern brand building and creative cut execution.

The Excellent Edges NAFTA Bunch wrapped up education with a bang. Led by Pete Koziell, Gina Yates, Matt Tronson, Steph Meyer, Tom White, Ben Kane and Pete Walstab, the session combined edge work, showmanship and strong technical delivery. It was an exciting close to a well-rounded program.

BUSINESS AND BARBERING HUBS

Outside the education rooms, the Business and Barber Hubs were free to access and delivered non-stop value. The Business Hub featured sessions with topics ranging from sustainability and digital innovation to team culture, pricing structure and leadership development.

The Barber Hub, curated by Sonder Academy and BLAK Haircare, gave space to creativity and culture within modern barbering. From hands-on demos to mentorship moments and crowd engagement, the vibe was consistent and community focused.

WONDERLAND 2025

Wonderland returned on Sunday night with a Mystique theme that brought black and gold glamour to Campbell’s Stores at The Rocks. With views across Sydney Harbour and the Opera House, the event offered photo moments, styled lounges, live music and premium sponsor activations.

Angel Extensions, CPR Hair, Rogue Beauty and Oribe brought interactive elements to the evening, while musical created an atmosphere of celebration and connection.

The weekend reminded everyone why this industry continues to evolve and lead with heart. It was a celebration of progress, passion and professional pride, and dates have been set for 2026 already, held in Sydney on 28th and 29th June.

AHC Brings the Hairdressing Community together!

By Jenny Burns, for the Australian Hairdressing Council

Over the iconic hair weekend in June the ahc once again hosted 3 major events, Industry Day, Leadership Summit and Schmoozefest at the Sheraton Grand Sydney, Hyde Park.

INDUSTRY

DAY 2026

First cab off the rank on Friday 27th June was Industry Day. The Australian Hairdressing Council welcomed over 150 passionate education leaders, salon owners, RTOs, trainers and industry professionals to be included in a full-day event delivered powerful insights, energetic discussion, and focused dialogue on one of the industry’s most critical issues: education and training. Attendees spanned public and private RTOs, TAFEs, salon businesses, and independent educators, bringing the education ecosystem together in one collaborative space.

A future-focused welcome

MC Richard Kavanagh and AHC CEO Fiona Beamish opened the day by reflecting on the importance of community, connection, and shared leadership in driving progress. Fiona then introduced Anthony Gray from the AHC Education & Training Committee, who outlined the Committee’s goals and achievements, particularly its long-standing advocacy for the now-underway Training Package Review. He emphasised the collaboration and persistence behind this milestone and the need for continued educator and salon input.

Listening to apprentices, understanding the numbers

Next, Liz Maher of Taylorweir shared findings from the AHC Apprentice Survey, offering candid insight into apprentices’ challenges, motivations, and engagement. Peter Gilchrist from Apprenticeship Support Australia followed, presenting national completion data in hairdressing and barbering and highlighting industry-wide retention and attraction trends.

Government insight: Practical support for employers

Keynote speaker Sandee Harris, from the Department of Employment and Workplace Relations, delivered “Scissors and Strategy: Building Your Future Workforce”, emphasising the value of diversity and outlining practical government support for salons – from wage subsidies to flexible employment options.

Salons doing apprenticeships differently

The panel “Salons Doing Apprenticeships Differently – and Making It Work” featured Sharlene Lee (Circles of Hair), Justin Pace (Co & Pace), and Sheridan Rose Shaw (MAMAWEST), who shared how their customised training models have improved productivity, culture, and retention.

Training Package Reform: A once-ina-decade opportunity

A large part of the day focused on the Training Package Review, led by Service & Creative Skills Australia (SaCSA). CEO Natalie Turmine explained the review process and how industry can get involved. Interactive workshops with Aaron Hines and Katrina Higham followed, inviting feedback and discussion on the qualifications under review.

Changing lives through hair

In a powerful live interview, AHC CEO Fiona Beamish spoke with Gary Strachan (Deadly Hair Dude) and Krystal White (Hair Aid) about their work delivering education and purpose to remote and disadvantaged communities, showing the transformative power of hairdressing.

Looking ahead: The future of education

In the afternoon, Sharon Blain shared her vision for the future of education and her upcoming event Hair the Movement – a three-day experience featuring leading global educators. The final session, “Independent Educators Bridging the Gap”, featured Anthony Gray (MIG Training), Kylie Dwyer (Elite Hair Education, Snipt, Elite Scissors), and Paul Pardini (TAFE QLD), discussing collaboration between salons, RTOs, and educators to improve outcomes and align expectations.

A day to remember

With glowing feedback and unwavering energy, AHC Industry Day 2025 was hailed as the most impactful yet. It united voices, inspired action, and set the stage for a new chapter in education.

As one guest put it, “It felt like the whole industry was in the room – and for the first time in a long time, we were all speaking the same language.”

AHC LEADERSHIP SUMMIT 2026

Next up on Saturday 28 June, the venue buzzed with energy as more than 250 salon professionals, educators, brand leaders, and business owners gathered for one of the most impactful events in Australian hairdressing – the 2025 AHC Leadership Summit.

The event combined innovation, insight, and inspiration, creating space for big-picture discussions about the industry’s future and delivering practical ideas salon owners could implement immediately.

Kicking off at 2:00pm, guests enjoyed a delicious lunch and a warm welcome once again from MC Richard Kavanagh, who set the tone with his trademark energy and charisma. What followed was an afternoon of toptier speakers, breakthrough insights, and passionate professionals eager to connect and grow.

The State of the Industry report

First on stage was AHC CEO Fiona Beamish, who presented the latest State of the Industry Report, featuring key benchmarking stats, salon trends, and data from the AHC’s recent Apprenticeship Survey. Her insights gave salon owners valuable context and a solid reference for planning ahead.

Fiona also shared updates from Service & Creative Skills Australia (SaCSA), the new Jobs and Skills Council responsible for overhauling the Hairdressing and Barbering Training Package — the first major update in more than a decade. While SaCSA CEO Natalie Turmine had delivered the full presentation at the previous day’s Industry Day, she kindly provided her materials for Fiona to present on her behalf.

These long-overdue changes represent a vital shift toward modernising qualifications and better aligning training with real-world salon needs, prompting valuable reflection on workforce development.

Smart strategy and business tools

Sandee Harris from the Department of Education and Workplace Relations followed with a session packed with tools, resources, and employer incentives to help salons build sustainable teams. Her talk resonated strongly in a room where recruitment and staff retention are pressing priorities.

Then, respected economist Stephen Walters delivered a clear-eyed economic forecast of Australia’s small business landscape, offering practical advice for navigating rising costs, wage pressures, and shifting consumer behaviours.

Future-proofing through demographics and data

Keynote speaker Mark McCrindle, global social researcher and demographer, captivated the room with his trademark mix of data, humour, and foresight. He unpacked the big trends reshaping business – from generational change and tech to evolving consumer values – and offered practical advice on engaging younger generations in the workplace. His session left guests inspired and armed with strategies to lead across generations.

Power Panel delivers gold

The afternoon wrapped with a Power Panel featuring leading salon voices:

● Helen Owens – Tigerlamb, Brisbane

● Rocco Petrucci – Zucci Hairdressing, Melbourne

● Kristian Tognini – Tognini’s and liloffthetop

● Faith Williams – Blondee Salon, Gold Coast

● Bianca Panozzo – CEO, Salon Express & Barber Express, WA

The panellists offered honest insights into leadership, team culture, innovation, and client loyalty. Bianca’s pioneering professional product vending machine was a standout talking point. Their real stories captured the spirit of the day — inspiring, practical, and full of opportunity.

AHC Chair Luca De Lorenzo then closed the session with a heartfelt thank you to former AHC Chair Clint Piper and long-serving Board Member Anthony Gray, both retiring after more than a decade of service. The room erupted in applause as their immense contribution was acknowledged.

SCHMOOZEFEST

After a packed afternoon, guests headed downstairs for Schmoozefest – the AHC’s legendary networking party. With drinks flowing, gourmet canapés, and laughter filling the room, it was a vibrant end to a big day of learning and leadership. The energy reflected what the industry values most: connection, community, and shared celebration.

Five ways to use awards to boost your business!

By Akin Konizi, UK

As the artistic force behind HOB Salons & Academy, Akin Konizi is responsible for leading the creative direction of the HOB brand. During his prolific career, he has amassed numerous awards including the acclaimed British Hairdresser of the Year award a record-equalling four times.

Renowned hairdresser Akin Konizi shares his expert insights to boost your business in the competitive salon industry with five actionable and effective tips.

Winning a prestigious industry award is a fantastic achievement for any individual or salon business, but the true power of a win lies in how you use it to attract new clients and keep your existing clients coming back.

HOB Salons has won a multitude of awards for both their team’s creative brilliance and for their business acumen. HOB Salons international creative director and four-times British Hairdresser of the Year, Akin Konizi, offers his advice on using award wins to create client loyalty and attract new business.

Showcase your success in the salon

Don’t be shy about your achievements - let your clients see them! Place awards, certificates, and trophies in prominent positions, such as reception areas or styling stations, where clients can easily spot them. Make sure your team is ready to explain what the awards mean and how they reflect the salon’s commitment to excellence. When clients see that they’re being treated by an award-winning team, they’ll feel more confident in your services. At the 2024 British Hairdressing Awards we proudly took home three incredible titles: Artistic Team of the Year , London Hairdresser of the Year  and Trend Image of the Year. Promoting these award wins on our windows represents the time, dedication, and hard work that goes on behind the scenes at HOB. When clients see the titles you’ve won, they recognise them as a reflection of our commitment to excellence.

Promote

awards across digital platforms

Your digital presence is an extension of your salon’s reputation. Update your website with a dedicated ‘Awards and Achievements’ page and include a banner on your homepage highlighting your latest win. On social media, post celebratory content featuring your team with the awards, behind-the-scenes moments from the competition, and testimonials from clients who’ve experienced the exceptional service that earned you the accolade.

Incorporate award wins into marketing campaigns

Awards provide an excellent opportunity to create fresh marketing content that positions you, your business and team members as leaders in the industry. Use award wins as the foundation for promotional campaigns, highlighting phrases like ‘Experience awardwinning hairdressing’ or ‘Book with our awardwinning team today.’

Use awards to strengthen client trust and loyalty

Awards don’t just attract new clients; they reassure existing ones that they’re in the best hands. When clients see that your business and team are consistently winning awards, it reinforces their decision to stay loyal; they will share your pride and feel part of something out of the ordinary. Make sure your team highlights the link between the awards and the ongoing investment in training and education

that ensures clients continue to receive cuttingedge services. Include award mentions in appointment confirmation emails or newsletters to remind clients of your salon’s commitment to excellence. A simple note like ‘You’re booked with our award-winning team—see you soon’ goes a long way in building trust.

Inspire your team to deliver awardwinning service every day

Your team is the backbone of your success, and awards are a reflection of their talent, dedication, and creativity. Celebrate these achievements with your staff and use them as motivation to continue striving for excellence. Host team meetings where you discuss the significance of the awards and encourage your team to maintain those high standards in every client interaction. For team members who thrive on competition and winning, awards can be a great motivational force, encouraging loyalty from your people and consistency for your clients.

@hob_salons

The Circle Education Presents

The Mane Event 2025

A Celebration of Artistic Brilliance and Bold Expression.

On Saturday 28 June, Sydney’s Watersedge at The Rocks became the epicentre of creative expression as CPR Hair hosted The Mane Gala—a glamorous finale to The Mane Event 2025, The Circle’s signature total image competition.

The Circle Education invited stylists and salons across the country to capture a “total look”—cut, colour, style, makeup and wardrobe—in a single image, with CPR Colour and Haircare at the core of the creative. From chic and sleek to fierce and fashion-forward, this year’s entries were among the strongest yet, revealing an industry in constant evolution and bursting with fresh perspectives.

Creative Impact: The Top 10 Looks Entries were reviewed by a panel of respected industry leaders including Alex Perry, Tabatha Coffey, Sharon Blain, Nicole Lamers, Tom Warr, Paul Graham and Matthew Snell. After rigorous consideration, ten looks emerged—each demonstrating originality, artistic intent, and a nuanced command of creative hair design and total look execution.

Finalists: (in alphabetical order)

• Aimee Egan — Aimee Egan Hair (two distinct looks selected)

• Bryce Ellis — Soul Hair Studio

• Elissa Knowles — Katy & Co. Hair

• Georgie Johnson — Georgiie J The Salon

• Josie-ann Campbell — Little Hair Lounge (two distinct looks selected)

• Kayla Willis — Gypsy George

• Samijo Cranney — Edge Hairdressing

• Selena Lark — Third Eye Hair Salon

Golden Moments at The Mane Gala: A New Dawn Set against the glittering backdrop of Sydney Harbour, the 2025 Mane Gala embodied the theme “A New Dawn”—a radiant celebration of creative renewal, bold artistry, and collective momentum. Guests arrived in luminous gold, welcomed by flowing drapes and a glowing gold aisle runner that led into Watersedge at The Rocks. Inside, exposed brick walls and timber beams provided a warm contrast to ethereal floral installations, golden styling, curated lighting, and elegant touches. A buzzing bar and The Circle Education Magazine photo booth added energy and fun, while live pop-soul music and a striking lyra hoop performance brought rhythm and wonder to the space.

And the Winner Is... Mane Event 2025 Winner: Aimee Egan

Aimee’s look captivated judges and audience alike—an unforgettable blend of bold technique, refined detail, and emotional storytelling. Every detail, from the precision of her cut to the dynamic colour placement, demonstrated not only her mastery of the craft but also her fearless creative vision. While the prizes were generous, it’s the recognition, national exposure, and future creative opportunities that truly define what this title means.

Want to Be Part of What’s Next?

Onstage, the Top 3 Finalists shared their creative journeys through a visual presentation, giving the audience exclusive insight into their inspiration and techniques. The atmosphere reached its peak when last year’s winner, Paul Graham, passed the torch to internationally renowned stylist and

industry icon Tabatha Coffey, who revealed the 2025 Mane Event winner in a powerful moment of industry mentorship and celebration. The Mane Gala was more than an awards night—it was a gathering of visionaries, a tribute to transformation, and the beginning of a bold new era for the CPR creative community.

The Mane Event may have wrapped, but the momentum is only just beginning. Whether you’re a seasoned stylist, an emerging talent, or a salon dreaming of stepping into the spotlight, now is the time to connect with a growing community that celebrates bold creativity, next-level skill, and artistic expression with heart.

Exciting new opportunities are already in motion, stay in the loop by visiting www.the-circle.cprhair.com and following @thecircle_cprhair and @cprhair for all the details or scan the QR code.

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Jess Wilson Meet Curate 2025 Winner:

The incredible winners of the 2025 CURATE Awards were recently announced and recognised as the best apprentice talent that Australia and New Zealand have to offer. The five winners may just be starting out, but they have well and truly made their first mark on the industry.

The Curate Awards platform was created by Brisbane hairdressing icon and AHIA Creative Australian Hairdresser of the Year 2023 Justin Pace, as made to showcase, celebrate and provide opportunities for apprentices and attract and retain their industry talent in the process. Salon owners can use the opportunity to motivate their apprentices and help them develop their profile in hairdressing.

Jess Wilson has made history as the first-ever New Zealand winner of the CURATE Awards, taking out the 2025 CURATE NZ Colour & Style award with her stunning creative work. Her winning entry showcased her exceptional eye for colour and technical precision, created while working as the only apprentice at Zibido Hair under the mentorship of salon director Shannon Dowd since 2022.

During her journey at Zibido Hair, Jess has been committed to excellence, transitioning from retail to become a full-time stylist on the salon floor, even before completing her apprenticeship in June 2025. Her creative achievements are extensive for someone so early in her careerWinner of Lust Photographic’s Emerging Stylist 2024, Finalist for AHIA Creative Apprentice of the Year 2025, HOTSHOTS 2022, and Industry Awards Editorial Stylist Of The Year Next Generation 2024. She has also already trained with industry luminaries including Stevie English, Lauren Cooper, Brad Lepper, and Peter Beckett.

Jess’s true creative passion and calling card lie in colour work and hair extensions. She has an exceptional ability to customise colour, volume, and length for every client, whether she’s crafting soft lived-in blondes, precise tonal work or creating bold transformations. Her bubbly personality and calm efficiency create genuine connections with clients, transforming not just

their looks but their confidence and energy. Now working toward her long-term goal of salon ownership, this dynamic talent represents the next generation of New Zealand hairdressing excellence.

Here we find out a little bit more about this groundbreaking winner.

What has been your most transformative experience that influenced your work?

In a way it was my years spent modelling for Shannon before I even started hairdressing. Working with her I learned about the power of transformation, not just the technical side, but how colour and styling can completely change someone’s confidence and energy. That experience taught me that we’re not just creating looks, we’re creating feelings and connections and inspired me to take on this career.

What do you think is the most important trait of a hairdresser and why?

I think it’s the ability to really listen and connect with people. Yes, technical skill is crucial, but what I love most about this industry is building genuine relationships with clients. Every person who sits in my chair has a story, and my job is to understand what they want to feel like when they walk out. Whether it’s a subtle refresh or a complete transformation, it’s about making them feel confident and beautiful in their own skin.

What was a CURATE highlight?

Being the first New Zealand winner was incredible and representing our amazing talent on an international stage felt surreal! But honestly, the confidence boost has been the biggest highlight. Having this recognition so early in my career has validated all the hard work I’ve put in since 2022. It’s opened doors I never even knew existed and given me such belief in my creative abilities, especially with colour work which is my true passion.

What advice would you give to apprentices thinking about entering in 2025?

Just go for it! CURATE opening up to New Zealand entries was such a game-changer for us. There are so few opportunities like this at our level, so don’t let fear hold you back. Plan your entry carefully, practice until you feel confident, and remember that this could be the moment that changes everything for your career. Trust your creative instincts and show the world what New Zealand talent can do!

@curateawards @hairbyjesswilsonn

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Matrix All Stars 2025

Six Stylists Who Stopped the Scroll

Sixty finalists. One incredible day. And six rising stars who turned heads and made their mark. On May 19th, the Matrix All Stars competition brought together finalists from across Australia and New Zealand to create a colour and style look on one model, all at the same time. The brief? Create a scroll-stopping image that reflects personality, individuality, and everyday salon brilliance.

Celebrating commercial and social trends, the Matrix All Stars comp champions the hairdresser behind the chair - the real artists transforming clients every day.

The six winners each scored an unforgettable prize package valued at $8,500, including return flights and five nights in Sydney, a 3-day mentorship and content experience with global Matrix artists, exclusive product training, a day at Hair Festival 2025, a ticket to the AHIA Creative Awards Gala, a Mocha Hair Magazine feature, and more. Now part of the Matrix Advocate Team, we caught up with each winner to hear about their All Stars journey, what the experience means to them.

CIENNA O’DONNELL.

Matrix All-stars winner for W.A I’m proud to be with Matrix. I’ve been in the hair industry for 9 years, and it’s been an incredible journey of growth, creativity, and passion. Entering the Matrix All Stars competition was something that truly pushed me out of my comfort zone, but it was also one of the most rewarding experiences of my career.

What inspired me to take part was the opportunity to challenge myself creatively, connect with like-minded artists, and be part of something bigger within our industry. I’m so grateful to Hairhouse for encouraging and supporting me to step up and enter the competition it gave me the confidence to put myself out there.

The entire experience was nothing short of amazing. I met so many inspiring people, including industry icons I’ve admired for years. Winning the competition means so much to me. It’s a reflection of the dedication, love, and hard work I’ve poured into my craft over the years. To be recognised in this way reminds me why I started and makes me even more excited for what’s to come. @hairbycienna_

APRIL AQUILINA.

Matrix All Star Winner for VIC.

With 10 years in the hairdressing industry, I can honestly say this has been the most rewarding and inspiring experience of my career so far. Whether you’re just starting out or have been in the industry for years, I can’t recommend the matrix All Star enough. You truly have nothing to lose and everything to gain. Opportunities like this remind us how incredible our everyday work really is and how many doors the industry can open when we step out of our comfort zones. This journey has been unforgettable not just for the skills and education I’ve gained, but also for the amazing people I’ve met along the way. From learning and growing, to connecting and creating lifelong friendships, it’s an experience I’ll cherish forever. @april_ladyandthehair

KELLY POWELL.

Matrix All Stars Winner for NSW

With over 20 years in the hair industry and running my own home salon in Western Sydney, this has been one of the most rewarding and challenging experiences of my career. After taking part last year and absolutely loving it, I knew I had to do it again. This year felt completely different. It was more intense, and being in front of the camera really pushed me out of my comfort zone. But with that came so much growth, personally and professionally, along with some amazing connections I’ll never forget.

If you’re thinking about entering, my advice is simple: go for it. No matter where you are in your journey, the All Stars program will push you, inspire you, and remind you just how incredible our industry truly is.

Winning as an independent salon owner means everything to me. It’s more than a title, it’s recognition of the heart, dedication, and passion I pour into my craft every single day. @hairbykellypowell

BROOKE FELSCH.

Matrix All Stars Winner for QLD

I am the proud owner of Fresh Image, a boutique salon located in the small coastal town of Evans Head, NSW. Being named a Matrix All Star Winner for 2025 is a career-defining moment and a true testament to what’s possible for regional stylists. As a business owner in a rural community, opportunities like this don’t come often which makes it all the more meaningful. This journey has opened doors I never imagined and shown me that where you come from doesn’t limit where you can go.

The Matrix All Stars program has given me access to a national network of artists, mentors, and creatives who are just as passionate about the craft as I am. The education, support, and connections have not only elevated my skillset but also my business vision. I’m walking away with more than just industry knowledge I’ve built friendships, reignited my creativity, and found the confidence to chase bigger goals. This is just the beginning, and I’m beyond excited to keep pushing boundaries, proudly representing small-town stylists with big dreams.

@brooke_freshimage

TEGAN FOLEY HUSSEY.

Matrix All Stars Winner for NZ

With over 22 years of experience in hairdressing, I’ve been fortunate to build a career that has taken me around the world, honing my craft and expanding my creative perspective. After years of international work, I’ve returned home to New Zealand, where I now work in a welcoming, family-owned salon that encourages growth and creativity. Here, I have the freedom to push boundaries, take on editorial styling projects, and explore the full breadth of my passion for hairdressing. Winning the Matrix All-Stars competition has been a true highlight of my career. This incredible opportunity has given me valuable recognition for the years of dedication and hard work I’ve put into my craft. It’s given me a huge boost of confidence to keep creating, experimenting, and pushing my creative limits. Even after two decades in the industry, this achievement reminds me how important it is to keep dreaming bigger and striving for more.

@teganfoleyhairstylist

AIMEE PARR-DUKA.

Matrix All Stars Winner S.A

I’ve been hairdressing for three years and am currently completing the final year of my apprenticeship at Hairhouse Marion. Winning this competition not only boosted my confidence in my skills, it validated all the hard work and dedication I’ve poured into building my career over the last three years. It opened up so many doors, giving me access to some of the industry’s most respected professionals and the chance to learn and grow alongside other creative, like-minded artists. It really proved to me that this industry offers so many exciting and diverse pathways and the options are endless.

The experience that Matrix put together for us in Sydney was nothing short of incredible. As an apprentice still finding my place in the industry, the knowledge and education I gained during that time was next-level. From hands-on learning to creative collaboration, it gave me a new perspective on what’s possible in this career. I walked away feeling inspired, motivated, and more certain than ever that I’m on the right path. For anyone considering entering, don’t let your level of expertise stop you. This whole experience has proven that it doesn’t matter what skill level you are at, anyone can do it and there’s always something new and exciting to learn.

The memories I created, the friendships I made and the knowledge I walked away with is something I am so grateful for and will cherish throughout my career.

@aimeelouisehair_

Lift Without Limits!

Revlon Professional’s Ultimate Clay Powder 8 Redefines Freehand Lightening!

Revlon Professional is pushing the boundaries of blonding with the expansion of its Magnet Blondes™ portfolio, introducing the groundbreaking Ultimate Clay Powder 8. Engineered specifically for freehand lightening techniques, this next-generation innovation offers up to eight levels of lift while placing hair integrity and environmental impact front and centre.

This new launch cements Revlon Professional’s commitment to meeting the evolving needs of modern salons, particularly those seeking superior performance, effortless application, and sustainability in every service. With the rise of freehand blonding techniques like balayage, palm painting and open-air blending, Ultimate Clay Powder 8 has been designed to deliver exceptional lift with total control and no need for foils.

High Performance Lift, Powered by Innovation

At the heart of the Magnet Blondes™ range lies the BondIN System™, Revlon Professional’s proprietary blend of protective, repairing and rebonding agents. This powerful technology surrounds each hair strand with a 360° protective shield, defying hair damage and reinforcing the hair’s internal structure from the very first application.

What sets Ultimate Clay Powder 8 apart is its impressive lifting power combined with

a creamy, no-drip formula ideal for open-air techniques. With up to eight levels of lift, the highest level ever offered in a clay powder by Revlon Professional, it allows for precise application and seamless blending without foils. It’s a game changer for colourists who want to work freely and efficiently while creating soft, dimensional blonde looks.

Sustainable by Design

More than just high performance, this new clay powder marks a conscious step forward in sustainable salon practices. Compared to standard packaging, Ultimate Clay Powder 8 uses 71% less material, reduces carbon emissions from transport by 86%, and results in seven times less packaging waste. This environmental consideration reflects the growing demand among professionals and clients for products that respect the planet without compromising results.

A Tool for Every Technician

Created with salon workflow in mind, Ultimate Clay Powder 8 offers a stable mixture and smooth, workable texture that is perfect for balayage and creative contouring techniques. No bleed, no drip and no foil mean faster applications and more comfortable client experiences. The efficiency gain also translates to a greater number of appointments per day, enhancing overall productivity.

In combination with the rest of the Magnet Blondes™ system, including Ultimate Oil Developers, Ultimate Technical Additive and the newly launched Ultimate Oil Repair & Neutralisation, this innovation supports complete service customisation while protecting the hair’s integrity at every step.

Visible Results, Unrivalled Care

Thanks to its bond building and anti-metal ingredients, Ultimate Clay Powder 8 offers more than just beautiful blondes. From the very first use, hair is visibly stronger and less prone to breakage, with results up to 30 times stronger than traditional bleach services. This ensures your clients leave the salon with blonde results that not only look healthy but truly are.

Revlon Professional has also partnered with Brand Ambassador Elisabeth Fernandes to create a series of magnetic balayage looks that

showcase the versatility and visual impact of the new clay powder. These trending techniques help inspire colourists and demonstrate how effortless it is to create natural looking blondes that clients love.

Defy Limits, Elevate Services

For salons ready to lift their services to the next level, Ultimate Clay Powder 8 delivers everything today’s professionals need. Power, precision, protection and performance are all here, with sustainability woven throughout. Whether you are working on a soft lived-in blonde or a high impact transformation, this new addition to the Magnet Blondes™ range puts the power firmly in your hands. For more

The Liquid Gloss That’s Changing Everything Shine On: Meet Glow Up By CPR Hair

Let’s face it — most glosses feel like a letdown. They claim shine, tone, hydration, and health, but end up delivering one, maybe two, and rarely without compromise. Messy to apply, slow to process, fast to fade. Glossing too often becomes the part of the service we have to do, not the part we love to do.

Glow Up changes that.

This isn’t just another demi-permanent gloss. It’s the one that finally does what it says on the bottle — tones clean, adds ridiculous shine, hydrates deeply, and actually makes hair feel better. And it does it all in 20 minutes.

Glossing, Made for Real Salon Life

Glow Up is CPR’s new liquid gloss that’s already turning heads behind the chair. With a fast, fuss-free formula, it applies directly from the bottle, glides on like silk, and rinses clean without residue or buildup. Think: no sludge, no scalp sting, no unexpected base shift.

Stylists are calling it “the gloss that feels like a treatment” — because it doesn’t just tone, it treats. Packed with Argan Oil, Jojoba, Aloe Vera, and Chamomile, it leaves hair soft, shiny, and hydrated.

As Nicole Lamers, CPR’s National Colour Ambassador, puts it:

“My clients left feeling like they’d had a service, not just a toner. The shine was insane, and the hair felt like silk.”

What Makes It Different?

You’ve got 30 minutes between clients. You need results, not drama. Glow Up was designed with that reality in mind — low stress, high reward.

• Deposit-Only Formula: No lift, no damage, no unintended tone.

• Liquid Format: Straight from the bottle for fast application. No bowls, no brushes (unless you want them).

• 1:1 Mixing Ratio: Use with Glow Up 7.5 vol Developer. One part colour, one part developer — that’s it.

• 20-Minute Process Time: Tone, rinse, style, and you’re done.

• Vegan & Cruelty-Free: Because caring goes beyond hair. From soft blondes to bold coppers, from cool brondes to clients chasing glass-like shine with .000 Clear — Glow Up delivers a customised, high-performance finish every time.

Real Words from Real Stylists

Stylists who’ve already used Glow Up during CPR’s exclusive trial shoots are calling it a game-changer.

“It’s quick, easy, and predictable — no surprises.”

“I used Clear alone and the result was like glass.”

“My clients noticed the difference immediately — and they keep asking what’s new!”

Even the scalp comfort is making waves. “It felt cool and soothing — like skincare, not colour,” one model said after a session at The White Room at Salon Society Newcastle.

More than a gloss. It’s a glow up.

Glow Up isn’t just pretty marketing. Its clean, conscious formula includes:

• Argan Oil – Smooths, strengthens, and adds luminous shine.

• Jojoba – Moisturises without weighing down.

• Aloe Vera – Calms the scalp during and after application.

• Chamomile – Soothes even the most sensitive skin.

These plant-powered ingredients work together to nourish from root to tip, making hair healthier with every use — not just shinier.

The Glow Up Launch

Glow Up officially makes its debut on the main stage at Hair Festival 2025, led by Nicole Lamers, Kaine Vakai, and none other than Tabatha Coffey. Expect high-energy live demos, expert panel sessions, and your first real look at what Glow Up can do in the hands of Australia’s top colourists.

And for those ready to get ahead? CPR is offering early access through its Exclusive Access Program, with full national release landing in September 2025.

So, Why Glow Up?

Because it’s fast.

Because it works.

Because it finally delivers what stylists have been asking for: stunning tone, insane shine, incredible condition — and zero drama.

Glossing doesn’t have to be complicated. It just has to be done right.

Glow Up is glossing done right.

To pre-order now, scan the QR code in this issue or head to cprhair.com

Gentle, ammonia-free, vegan gloss colour infused with Argan oil,

Jojoba, Aloe Vera and Chamomile.

Nicole Lamers

More than a gloss. It’s a glow up.

Lock in your Glow Scan the QR Code

Shine. Tone. Care. Gentle, ammonia-free, vegan gloss colour infused with Argan oil, Jojoba, Aloe Vera and Chamomile.

Delivering Innovation, Quality & Trendsetting Products!

More than 40 years ago Gamma+ set itself the goal of creating Beauty tools developed for maximum creativity and the highest performance. Development, production and control were fully implemented in their factory, being the key to delivering high quality within their Brescia factory in Italy.

They first developed one of the most innovative Hair Dryers for Professional Hairstylists and continued to deliver new tools with exceptional results.

Gamma+ leads the way in Professional Hair tools, through Innovation and Technology. Their constant research for technological innovation, results in cutting-edge quality products. Ranging from innovative Professional Hairdryers to Professional Straighteners for top level salon performance, and sleek, smooth styling, Gamma+ exceeds all expectations.

At Gamma+ they work closely with Hairdressers and Barbers globally to ensure design and performance is the best it can be for everyday salon use.

From the Traditional Shaped Dryers in their range, like the Gamma + Aria Dual Ionic to their cutting-edge T shaped Dryers (X Horizon and X Cell) expedites a hairdressers’ journey into the future. Quality, Design and High Performance are just some of the features that describe these Hairdryers.

The Gamma+ Keratin Glory Straightener takes a hairdresser from good to wow! Leading the way in Innovative technology this straightener has 6 heat settings, ranging from 140°-230°,and extralong plates. A perfect partner for easy everyday styling.

As the world evolves and the Hairdresser expectations become greater, they have worked on their R&D and are bringing new and exciting products to their range...Gamma+ launches the new XHybrid Cordless Straightener. Compact Design, Wireless Technology and a heat-resistant protective cap are some of the highlights of this futuristic straightener.

Gamma+ entered the Barbering category only 5 years ago. This was at a time when there were already popular brands in the market, and many of these had been around for decades.

Gamma+ paved the way with the release of Alpha Clipper and Hitter Trimmer. Since these products were released, Gamma + has been a leader with Professional Barbering tools. Clippers, Trimmers and Shavers providing the category with high quality, in the moment, tools. Since becoming involved in the Barbering category, Gamma + has not only taken on the existing Brands, but leads the way with new product innovation and many products in its portfolio that have become a necessity in every Barber’s Tool Kit.

Each product has been developed with speed and intensity, bringing new innovation to the Beauty Tools category on an annual basis. Along with a number of Accessories and Blades, Gamma + now has a full portfolio of products that any Hairdresser or Barber would aspire to use.

In the Australian Market they have developed a team of Professional Barbers who not only work with their tools on a daily basis but continually help promote their range. Now they are looking to do the same thing within the Hairdressing community. Are you an upand-coming Hairdresser, thinking of expanding your opportunities and becoming a brand Ambassador? Become part of the Gamma+ journey

Interested? Reach out to us on sales@inspirebrands.com.au or www.gammaplus.com.au

Jordan Tabakman

X-Hybrid Cordless Straightener coming soon!

Haircare. Goddess-Level Protection.

Introducing BIOPROTECTION™ — the future of hair maintenance. Powered by our proprietary molecule, a dual-action blend of Micropeptides and Macropeptides, BioTech Blowout™ goes beyond the surface level of hair to protect, hydrate, and strengthen hair from the inside out.

See stronger, shinier, healthier hair with every blowout. Heat defense, volume-boosting, frizz control, and long-lasting style. All in one lightweight formula.

Why Stylists Love It

Simple to use. Powerful to experience. BioTech Blowout™ fits seamlessly into your service routine, providing both treatment and styling benefits, and replacing the need for multiple products.

No mixing. No wait time. No extra steps. Simply apply to damp hair before styling. BioTech Blowout™ gets to work instantly, whether you’re blow-drying or air-drying.

Protection your clients will feel - and see.

One product. Every client. Every appointment. From natural to color-treated to textured hair, this treatment mask strengthens and shields every strand, no matter the type.

BioTech Blowout™ defends against heat, pollution, and frizz while enhancing style memory and curl retention. Hair stays smoother, longer.

High-Impact, low-effort add-on.

Use as an add-on service to boost shine, strength, and your bottom line. Bundle it with retail for at-home maintenance and an easy upsell.

Cloud Nine Launches New Range with an Exclusive Masterclass in Sydney

Cloud Nine celebrated the official Australian launch of its revolutionary new styling iron range with an exclusive masterclass held at the stunning Chinatown Country Club in Sydney on July 3rd.

The event welcomed 40 influential guests, including top-tier media and beauty influencers, for a hands-on experience with Cloud Nine’s latest innovations in heat styling. The immersive masterclass showcased the brand’s commitment to intelligent haircare, spotlighting cutting-edge features designed to strengthen hair while maintaining style versatility.

Hosted by Cloud Nine’s Managing Director Stephanie Mason, the event opened with a live Q&A with Co-Founder Gavin Rae offering personal insights into the brand’s origin, his mother Susan’s legacy (founder of ghd), and the evolution of hair technology.

Guests then took part in an interactive masterclass led by renowned Australian hairstylists Rachel Anne Evans and Caterina Di Biase. Attendees tested the new irons first-hand, experiencing Cloud Nine’s standout innovations:

- Revive Mode® A world-first technology using vibrating plates to reduce heat damage and enhance shine

- Temperature Control: 11 adjustable heat settings to suit different hair types and lifestyles

- Sericite®-infused plates: A unique mineral technology delivering smoother, stronger, glossier results

Each table was set with a full suite of tools including the Original Iron, Wide Iron, and Slim Iron, allowing guests to discover the unique benefits of each. Guests were also encouraged to scan a personalised QR code to identify their ideal heat setting — a thoughtful, education-led touch that reinforced Cloud Nine’s commitment to hair health.

In keeping with the tone of the day — informative, warm, and inclusive — the event was designed to feel as much like a conversation as a demonstration. Guests departed with curated gift bags and a new understanding of how heat styling can be gentle, intelligent, and kind.

About CLOUD NINE

Established in 2009, Cloud Nine maintains your unique hair with strength and kindness. The kinder we are to our hair, the stronger it becomes. No other styling tools adapt to your hair’s specific needs to promote strength, glossiness and long-lasting health. From irons with 11 heat settings and pressure-reducing Revive Mode® to hairbrushes that minimise breakage, Cloud Nine puts your hair type, your style, and your needs first.

www.cloudninehair.com.au

@clousnineoz

Australia's Only Professional Colour Manufacturer

De Lorenzo has always been an Australian owned and made company, with a rich history that goes back over 80 years.

We develop and manufacture all our products at our headquarters in Silverwater, NSW. Each product is designed to suit Australia’s unique climate and conditions.

Our 100% Vegan Certified Nova360º range offers a complete professional colouring system, allowing you to achieve the full spectrum of colouring from the cleanest of blondes to rich dark hues and every fashion shade in-between.

De Lorenzo provides a world of high performance natural hair colour and supporting haircare products in one complete series.

Infused with Australian native plant extracts, protein complexes and Novabond technology, the results will ensure truer, richer, longer-lasting colour, complete white coverage and unmatched shine and condition.

A truly Australian home grown brand supporting salons with natural and organic beauty.

Tickets Are Moving Fast for the Hair Event of 2025:

RE:GEN Roadshow – The Future of Hair & Skin Arrives in August!

August is just around the corner and with it a fantastic opportunity to level up your skills, knowledge and value in a fast growing and evolving space – hair loss.

The RE:GEN Roadshow brings together some of the biggest names in global hair and skin to share cutting-edge insights, groundbreaking solutions, and emotional perspectives on the journey of hair loss.

You’ll get a chance to learn from the best how to support your clients as they navigate an issue that can impact their happiness, confidence and even their identity.

There’s also plenty to enjoy socially as you mingle with industry peers and immerse yourself in our vibrant community—all while gaining invaluable knowledge from global experts.

Meet the World-renowned International Experts

Tracey Hughes – Hall of Fame Hairstylist, International Keynote Speaker, and 8-time Educator of the Year. As Global Brand General Manager for EXO-GROW™, Tracey will host and moderate with her signature charisma and wisdom.

Andrew Hansford, London – Renowned trichologist, Key Opinion Leader, and Treatment Development Specialist, Andrew is an expert in hair restoration and scalp health, who speaks on the latest advancements in hair regeneration.

Dr Andrew Christie, Paris – A world-leading microneedling expert with a PhD in Biochemistry. Dr Christie is an award-winning educator, author, and specialist in clinical aesthetics and regenerative treatments.

Corri Marshall – As Founder of DermapenWorld™ and the Director of Cosmeceuticals, Corri is a visionary who is dedicated to advancing innovation within skincare and haircare who is a respected mentor committed to giving back.

Local Specialists – Gain insights from successful aestheticians and hairstylists as they share real-world success stories and invaluable business strategies.

Why Attend?

This is more than an event— it’s an opportunity to elevate your expertise, transform your approach to hair and skin care, and leave feeling inspired, empowered, and ready to lead in the industry.

Reserve your spot now and take the next step toward becoming a true authority in hair and skin regeneration.

Tickets Now Available

Sydney: Tuesday, 5th of August

Brisbane: Wednesday, 6th of August

Gold Coast: Thursday, 7th of August

Melbourne: Monday, 11th of August

Adelaide: Tuesday, 12th of August

Perth: Wednesday, 13th of August

Don’t miss out—secure your spot now.

Scan QR Code to Book Tickets!

EXO-GROW is the latest bioscience defence against hair loss. With patented Exosome technology backed by clinical data, this is a scalp-first system that delivers visible, measurable results your clients will come back for.

Introducing the Butterfly Ribbon Weft

A Global First by Angel Extensions

Angel Extensions has once again taken innovation to new heights, proudly introducing the Butterfly Ribbon Weft, a worldfirst in hair extension technology that’s capturing the attention of hairdressers globally. This revolutionary weft method is fast becoming a salon game-changer, offering professionals a cutting-edge solution that’s as efficient as it is flawless.

Designed to deliver seamless results in record time, the Butterfly Ribbon Weft is proven to be the fastest weft application and removal method available. With experience, stylists can install a full weft in just 30 minutes and remove it in as little as 15 minutes, making it a standout option for busy salons and clients who value time and comfort.

What makes the Butterfly Ribbon Weft so different?

Forget sewing. This innovative system eliminates the need for stitching entirely. The weft features a top layer crafted using injected invisible hair, which ensures an ultraflat finish that blends naturally with the client’s own hair. It sits comfortably and discreetly on the scalp, offering a lightweight and undetectable result.

Crafted from 100% Remy cuticle-intact human hair, the Butterfly Ribbon Weft ensures long-lasting wear, natural movement, and minimal tangling. Each weft measures approximately 50cm (20 inches) in length and weighs around 50 grams, making it a flexible choice for blending, layering, or creating full transformations.

Available in 12 professionally curated colours, the range offers versatile shade options to suit a wide spectrum of clients. Whether you’re aiming for soft dimension or bold contrast, the Butterfly Ribbon Weft makes it easy to achieve beautiful, blended results.

Ready to install? Angel has you covered. For stylists looking to master the method, Angel offers a comprehensive instructional video that guides you through every step of the installation and removal process. In addition, the Butterfly Ribbon Weft Kit includes everything you need to perform this service with confidence, ensuring a seamless experience from start to finish.

www.angelextensions.com.au @angelextensions_au

ANGEL EXTENSIONS

DISCOVER EUROPE’S FASTEST GROWING HAIR CARE BRAND

Maria Nila pairs professional performance with vegan, planet conscious formulas - trusted in over 45 countries.

Colour-protecting haircare with professional performance

100% vegan & friendly beauty

Unique design, scents, & active ingredients

B Corp certified & carbon neutral company

Swedish production

Shakes Up HAIR FESTIVAL 2025

By Mari Canton

milk_shake® made its Hair Festival debut this year, and we came ready.

From the moment doors opened, the energy around our stand was impossible to miss. Built to stand out, the custom space drew stylists in with bold visuals, hands-on access to the new Life Styling vegan range, and our cult favourites lining the shelves. Tucked behind it all, a live demo stage ran back-to-back sessions with no scripts or smoke and mirrors, just solid technique from hairdressers who live and breathe the craft.

And we didn’t stop there. Education ran deep across the weekend, led by international milk_shake® artists Andrew Smith, Gianluca Grechi, Sabrina Nicolazzo and Luca Malnati. They brought a sharp mix of technical knowledge, creativity and openness to every session. It was all about breaking down techniques, exchanging ideas and inviting stylists into the process rather than performing at them.

In the Pyrmont Theatre, we unveiled URBANA, our latest Beauty Insight collection. Inspired by the pace and grit of modern cities, the looks blended structured silhouettes with raw edges and tonal contrasts. It was street-influenced and editorial, but always wearable. Led by Andrew and Gianluca, the collection was stripped of ego and rooted in real-world hair. No overstyling. Just clever, crafted cuts with movement and attitude.

Later, we brought URBANA to the main stage with a fashion walk that ditched the spotlight polish. Models moved through the crowd in double denim, bringing the collection to life in motion. No fluff or filters, just strong looks shown with purpose.

Back at the stand, the pace never dropped. Stylists came through curious and left with something useful, whether that was a fresh styling technique, product insight or a direct conversation with one of the guest artists. The new Life Styling range was in constant rotation, with live feedback from pros testing it in real time.

And yes, our Spin the Wheel station added a hit of fun, but it wasn’t the reason people stayed. They stayed for the connection. The stand wasn’t just about good hair, it was about creating a space where stylists could ask questions, share knowledge and feel part of something bigger.

milk_shake® didn’t come to sit on the sidelines. We came to be part of the industry and we’ll be back.

@milkshakehair_aus

milkshakehairaus

milkshakehairproducts.com.au

Revolution

Reimagined

The Dyson Supersonic r™ Sets a New Salon Standard!

Just when you thought salon tech couldn’t get any smarter, lighter, or more intuitive, Dyson has done it again. Introducing the Dyson Supersonic r™ Professional hair dryer, a precision-engineered revolution now available across Australia and New Zealand, designed exclusively for professional stylists. This sleek new tool first turned heads backstage at global Fashion Weeks earlier this year, and now it’s here to transform your salon experience.

Dyson’s global styling ambassador Peter Thomsen sums it up perfectly.

“The Supersonic r™ is a gamechanger! It weighs lighter than a bottle of hairspray.”

At just 325 grams, the Supersonic r™ has been crafted with absolute intention. Every curve, every function, every feature has been designed to meet the real-world needs of professional stylists. It’s 30 percent smaller and 20 percent lighter than its predecessor, yet delivers even greater power, precision, and comfort. The Supersonic r™ isn’t just an evolution of an existing tool. It’s a reimagining of how professional hairdryers should work, feel, and perform.

Born Backstage. Built for the Salon.

Unveiled behind the scenes at New York Fashion Week, the Supersonic r™ immediately became the go-to tool for industry heavyweights like Lacy Redway, who styled for Christian Siriano, and Jawara, who worked with Prabal Gurung. Its agility, heat control, and lightning-fast dry times impressed session stylists who know how important precision is under pressure.

And now that same level of performance is available for use in salons across ANZ.

The Supersonic r™ is Dyson’s lightest, smallest, and most precise styling tool to date. But don’t let the slim silhouette fool you. Inside is a powerhouse of new technology designed to make every day styling easier, faster, and better for hair health.

Peter Thomsen

Designed With the Stylist in Mind

Since 2017, Dyson engineers have spent time with nearly 700 stylists across the UK, US, China, and Italy to better understand the dayto-day realities of the salon environment. One stylist might see up to 16 clients a day, working hour after hour, adjusting angles and applying pressure in ways that put constant strain on the arms and wrists. Carpal tunnel syndrome, aching shoulders, and general fatigue are common complaints in the industry.

Dyson listened.

With its revolutionary r-shaped form, the Supersonic r™ is ergonomic and extremely lightweight. It feels like an extension of the hand, allowing stylists to move freely, reach difficult angles, and maintain better control during each service. The result is a more comfortable styling experience for the professional, and a more precise, polished finish for the client.

New Technology. Next-Level Performance.

At the heart of the Supersonic r™ is Dyson’s new streamlined flow heater. This isn’t just a minor tweak. It’s a completely re-engineered system designed to distribute heat evenly, eliminate hot spots, and prevent damage. Traditional dryers use exposed wires and bulky components that produce inconsistent airflow and often contribute to breakage and dullness over time.

Dyson’s solution is a curved copper microfin track that evenly distributes heat, working in harmony with the Dyson Hyperdymium™ motor to create high-pressure airflow that’s fast, efficient, and protective. The results speak for themselves. Hair dries quicker, looks shinier, and maintains its integrity.

Celebrity stylist Irinel de Leon, known for her red carpet and editorial work, described the performance simply.

“The quickest change of temperature I have ever felt in a hair dryer.”

And it’s that intelligent heat control that truly sets the Supersonic r™ apart. A glass bead thermistor works alongside an embedded sensor to measure air temperature more than 20

times per second. This ensures the airflow never gets too hot, protecting the natural shine and texture of every hair type.

Smart Attachments That Think Like You Do

The Supersonic r™ is also the first Dyson tool to feature RFID-enabled attachments. These aren’t just clickons. They’re intelligent components that communicate with the dryer itself, automatically adjusting heat and airflow settings based on which one is in use.

Snap on the diffuser and the Supersonic r™ knows to reduce airflow and temperature, helping enhance curl patterns without causing frizz. Switch to rough dry mode and the dryer increases power to maximise speed without compromising control. The attachments also remember your preferred settings, reducing downtime and helping you stay in rhythm between clients.

Amy Johnson, Dyson’s Global Head of Hair Care Artistry, shared how crucial this real-world adaptability was in the tool’s development.

“This part of the development journey has allowed Dyson to provide professionals with an agile and adaptive tool that responds to real-world demands, delivering superior styling experience and results.”

Built for the Salon Environment

The Supersonic r™ doesn’t just shine on performance. It’s built to handle the rigours of salon life. Dyson engineers have included a depth-loaded filter designed specifically to trap styling pollutants like hairspray particles, keeping internal components protected and the airflow consistently powerful.

Controls are placed intuitively, within a thumb’s reach, with LED indicators that are easy to read mid-style. There are three airflow settings and four heat modes, including a true cold shot to set styles in place. Every detail of this dryer has been considered, from grip and balance to its low-profile noise level and modern aesthetic.

Why This Matters

The Supersonic r™ isn’t just another professional tool. It’s a response to what the industry has asked for. Lighter tools. Smarter technology. Less damage. More time. And ultimately, better

care for the stylist and the client.

In a salon environment where every minute counts, where efficiency and performance must walk hand-in-hand, and where health and wellbeing are finally being recognised as essential, not optional, the Supersonic r™ delivers on all fronts.

It’s not just about drying hair faster. It’s about raising the standard.

Now Available for Professionals

The Dyson Supersonic r™ Professional is available exclusively to qualified stylists across Australia and New Zealand. Stylists can register now via Dyson’s professional platform to purchase or learn more.

www.dyson.com.au

@dysonhairpro

Beauty BiotechMeets

This isn’t just another conditioning treatment. BioTech Blowout™ operates at the intersection of beauty and biotechnology, using lab-designed peptide molecules to replicate the effects of natural proteins found in healthy hair. Stylists and early adopters have reported easier detangling, better curl retention, and longerlasting blowouts — all signs that the hair is not only being protected but actually repaired.

Peptides have become the new expectation in skincare, but their application in haircare is just beginning to be fully understood. BioTech Blowout™ uses two types of peptides: micro peptides that penetrate deep into the hair’s cortex to strengthen from within, and macro peptides that stay on the surface to smooth the cuticle and protect from future damage.

This dual approach can increase hair strength by up to 173% and visibly improve strand thickness. The result? Less breakage, fewer split ends, and a smoother, shinier finish.

A Salon-Level Solution at Home

Professional hairstylists are also taking note. BioTech Blowout™ is now appearing in salons as a post-wash or pre-blowout treatment — especially for clients with chemically treated or fragile hair.

“When I use it before a blowout, the hair holds up better and looks noticeably fuller,” says one stylist in Los Angeles. “It gives me results similar to a salon-grade protein treatment, but it’s fast, and clients can keep using it at home.”

With its focus on high-performance science and practical application, BioTech Blowout™ offers more than just cosmetic improvement. It’s a targeted solution to one of the most common hair complaints — and it delivers on its promise.

“It Works While You Style”

One of the biggest selling points of BioTech Blowout™ is its ease of use. Applied to damp hair after washing, the product works both inside the cortex to rebuild internal structure to the hair, but also on the cuticle itself where it protects from heat, up to 232 degrees. That’s a significant perk for anyone who regularly uses hot tools — instead of damaging hair, the heat actually helps this treatment work harder. Plus, it acts as a pollution shield, helping to guard against environmental factors that can contribute to hair weakening over time.

Worth the Price — and the Hype?

At only $75.00 (Client price) for a 50ml bottle, BioTech Blowout™ falls into the prestige price range. But considering that it combines the effects of a deep-repair mask, heat protectant, styling primer, and anti-pollution shield, you’re getting a lot in one bottle.

It’s especially ideal for those who feel like they’ve tried everything — protein masks, bond builders, leave-in conditioners — and still can’t keep breakage at bay. This product doesn’t just improve the appearance of damaged hair; it actively works to rebuild it, making it stronger with each use.

How do I talk to my client about it?

Ask your client one simple starting question: ‘Would you like an extra shot in your blow dry today?’ It’s like your barista asking you if you’d like an extra shot of caffeine in your coffee! Who says no to this? At the very least it’s going to start a conversation about BioTech Blowout and give you the opportunity to explain exactly what the product does. Make sure you get the client to see how quickly their hair is blow dried and the beautiful soft, shiny volume you have managed to achieve with just one product. Explain to them how they use it at home and how easy it is to use. Then, ask them if they’d like to take it home with them. It’s ‘Telling not Selling’ But don’t just take our word for it! Here are some of Australia’s leading salons and their experience with BioTech Blowout by Goddess Maintenance.

WE SPOKE

TO:-

Samantha Jones from Ms Monaco, Sippy Downs QLD

Michelle McCubbin-Gannon and Pina Khalalf, Hair Body and Soul, Camberwell, VIC

Jazmine Pinna and Ella Stewart , Stevie English Salon, Sydney NSW.

How and when are you using BioTech Blowout?

Samantha: Almost every blow dry in the salon!

Michelle and Pina: Using on at least 80% ofoury clients. All hair types, thick or fine. Use it wet and dry, if the hair is frizzy, we will add a tiny bit more to finish. We show them exactly how much to use.

Jazmine and Ella: We’re offering it to all our clients when we get to blow dry stage in the salon.

How do you explain what it does to your clients?

Samantha: A protective ‘spidersweb’ peptide that works both inside and outside the hair. Extends the blow dry time. It also speeds up the blow-dry time in salon which is great for productivity. It really works well against humidity, especially on the Sunny coast where we are based.

Michelle and Pina: We love that it’s an all in one, with heat protection s being a smoothing product. It’s really good for travel. Show them exactly how much to use. The size of a little fingernail to show how much to use. Explain clearly how to use.

Jazmine and Ella: We tell them it will protect their hair from excessive heat during blow dry and ironing and that their style will last longer because of using BioTech Blowout.

What sort of results are you getting?

Samantha: Shiny silky blow-dry. Were doing big blow outs at the moment and were getting big bouncy blow dry’s that are lasting longer.

Michelle and Pina: Makes the hair so much easier to blow-dry, especially coarse hair. It assists the longevity of the blow-dry. It coats the hair to repel against moisture and humidity. Great for our curly hair clients who naturally don’t dry their hair because of frizziness

Jazmine and Ella: We’re loving the smoothness and softness of the hair, plus it’s really speeding up blow-dry time. The hair doesn’t feel ‘overloaded’ with styling product. Our clients love this.

How does it differ from your existing products?

Samantha: We don’t have anything in the blow dry market in our salon, so this is ideal. It’s the stylist go to multifunctional styling product.

Michelle and Pina: It’s a bit more of an all in one. Condition/Hold/heat protection. We try to educate the team that they need to tap into what the clients really need. It is a key part of our consultation process.

Jazmine and Ella: It fits in well with all our other products, as this focuses on the blow dry with added protection, and a one stop shop in terms of styling in the salon.

What do your clients like about it?

Samantha: Knowing that they are getting great protection using Goddess especially with the heat protection that goes with Goddess and their hair is staying looking nicer for longer.

Michelle and Pina: They like the size, good for travel. They love the results of only having to use one product that meets all their needs.

Jazmine and Ella: They love how easy it is to use, and also how little product they need to use too. It goes a long way. They love the simplicity of it. Even if they don’t blow dry as BioTech works brilliantly on natural dry hair plus curly hair as it helps restore the natural curl pattern of the hair.

How does it fit into your salon pricing structure and retail offering?

Samantha: We add Goddess as a complimentary salon service as it adds longevity and works into our premium offering to our clients. Using Goddess adds value to our salon services.

Michelle and Pina: We explain what the product will do, and our clients are happy with our recommendation. It fits in with all our other products. We love that it’s an allrounder – One of the most versatile products we’ve used in a long time. It is very user friendly. The tube can’t malfunction as there’s no pump.

Jazmine and Ella: It retails for $75 which is great value compared to other Peptide

@msmonacohairsociety

@stevieenglishhair @hairbodyandsoul

www.salonproaus.com.au @salonproaus

Hair Body and Soul Camberwell. VIC

Stevie English Salon - Sydney

Ms Monaco - Sippy Downs. QLD

Inside Two Salon Success Stories

Powered by Phorest Software

When it comes to running a salon, no two journeys are the same. But for Tenille Lawrence of Little Birdie Hair Co. and Ash Croker of The Salon by Ash Croker, there is one common factor that has elevated their businesses: choosing Phorest Software. From streamlined bookings to powerful marketing tools, and game-changing team features to outstanding customer support, both salon owners reveal how Phorest has helped them grow, evolve, and stay connected in an ever-changing industry.

MEET THE SALON OWNERS:

Tenille Lawrence, Little Birdie Hair Co.

Tenille Lawrence is the founder of Little Birdie Hair Co., a salon group known for its commitment to low-tox, eco-friendly haircare and making people feel amazing inside and out. What started as one salon with a big vision has grown into a thriving, multi-location business with a loyal community and a reputation for doing things differently. With a creative eye and a passion for people, Tenille leads a team of stylists who are just as focused on connection and care as they are on colour and cuts.

Ash Croker, The Salon by Ash Croker

Ash Croker is one of Australia’s most in-demand colourists, best known as ‘The Blonde Whisperer’ and a leading expert in freehand balayage techniques that create natural, effortless, lived-in colour. After training in some of the country’s top salons, Ash opened her boutique space, The Salon by Ash Croker, in Clovelly in 2019. With over 20 years of industry experience, she is also a L’Oréal Professionnel ambassador and a regular at New York and Paris Fashion Weeks. Her loyal clientele includes Australian style icons like Jessica Mauboy, Zoe Foster Blake, Elle Ferguson, and Jackie O.

We chat with salon owners Tenille and Ash about Phorest.

Why did you ultimately choose Phorest over other software options? Was there anything in particular that stood out about Phorest or that helped you feel confident in your decision to switch?

Tenille: Before Phorest, we were using another system that honestly just wasn’t keeping up with where our business was heading. It felt clunky and limited. When we came across Phorest, it felt like a breath of fresh air. Everything from the booking system to the client communication tools was easy to use and really well thought out. What stood out most was how much it was designed specifically for salons. That gave me confidence that we were making the right move.

Ash: I was drawn to Phorest for so many reasons. The built-in marketing tools were a standout, and the integration with Vish was a huge bonus. Then I discovered even more, such as automated reviews, the ability to set daily targets for my team, and the flexibility to access everything while traveling. Having my full salon software in the palm of my hand, I was hooked.

Thinking back on your onboarding process, how would you describe it? What kind of support did you receive from the Phorest team during that time?

Ash: I’m not the most tech-savvy person, so I really appreciated how easy the onboarding was with Phorest. The communication from the team was incredible, I loved having a walkthrough meeting beforehand where

everything was explained so clearly. The online education has also been such a bonus, allowing us to keep learning and making the most of the system. And honestly, the customer service has been amazing. Anytime we had a question, the team got back to us so quickly, it made me feel completely at ease.

Tenille: What really sets Phorest apart is the level of support. You don’t feel like just another number; they actually care, and the team is super responsive. I was also surprised by how many little features there are that just make sense for salon owners. It’s obvious the people building this platform really understand the industry. It’s the small things that make a big difference day to day.

As a multi-site owner Tenille, what are some of the operational challenges that come with running multiple locations?

Tenille: Running four salons definitely keeps things interesting! One of the biggest challenges is staying across everything without feeling stretched too thin. Especially when it comes to team communication, reporting and making sure we’re delivering the same high standard at every location. It’s a lot to manage and you need tools that keep everything connected and simple.

Since making the switch, what changes have you noticed in how your business runs or how your team works day to day?

Ash: Since switching to Phorest, being able to set staff targets that they can see on their phones has made a huge difference, it’s really lifted retail sales and boosted team motivation throughout the week. We’ve also received more Google reviews in the past month than in the previous six years of business. Plus, clients are loving how easy it is to book online. It’s been a total game-changer for both the team and our clients.

Tenille: The reporting gives us the visibility we need across all four salons, which makes the business side of things so much easier. We can track performance, bookings, client feedback and more in real time, which means we can make better decisions faster.

Are there any Phorest tools or features in particular that have made a real difference for you?

Tenille: Yes, so many! The PhorestGo app is great. Our team can check bookings, notes and client info straight from their phones, which keeps everything running smoothly. The marketing tools are also incredible. We

can send emails and texts directly from the system by selecting specific client lists, which has been amazing for staying in touch with our clients.

Ash: As I mentioned, the performance section has been a game-changer, being able to set team goals and targets has really lifted accountability and motivation. I also love how easy the stocktake process is now using my mobile. It’s completely seamless! no printing, no manual entry, just quick and efficient. The ‘My Review’ section is another standout. And the online store has been incredible for retail, we can recommend products and send clients links to purchase directly from us, which helps build trust and boost sales. Plus, the built-in marketing tools, especially being able to connect with our social platforms to attract new clients, are so advanced. It’s taken our salon systems to the next level.

For both Little Birdie Hair Co. and The Salon by Ash Croker, Phorest has become more than just software. It’s a trusted system that supports their growth, empowers their teams, and helps them deliver an exceptional client experience at every touchpoint. Whether it’s a multi-location operation or a boutique destination salon, Phorest is proving to be the go-to choice for owners who want tools that truly understand the heartbeat of the hair industry.

www.phorest.com.au @phorestsalonsoftware

Ash Croker, The Salon by Ash Croker

Salon Culture & Software to Depend On!

It’s hard to believe it’s been 25 years since Rixon Hair first opened its doors in Brisbane City. Back then, Brad and Sharon were just a couple of young guns (not even married yet!) with a dream, a whole lot of passion, and a clear vision of what they wanted to create.

With Brad coming from a third-generation hairdressing family and having worked alongside some of Australia’s top stylists, they set out to bring something different to the Brisbane salon scene... something elevated, considered, and timeless. From day one, Rixon Hair was all about minimalist luxury, refined aesthetics, and exceptional skill delivered in a space that felt warm, relaxed and real.

They started in a small salon on Adelaide Street but quickly outgrew it, relocating just around the corner to Edward Street, where they still are today. The ethos gives the salon a refined yet warm ambiance, blending earthy textures, natural light and that signature dusty pink palette in their custom-designed heritage space that spans a whole level.

Rixon Hair stands apart for its refined salon culture, professional yet relaxed, luxe but approachable. From the moment you walk in, every detail is designed to offer an elevated salon experience framed in trust, creativity and consistency.

And underpinning it all is a long-standing partnership with Shortcuts. Right from the beginning, Brad and Sharon knew they needed software they could depend on, and Shortcuts delivered. After 25 years, that trust hasn’t wavered. From managing bookings to driving business insights and shaping the client journey, Shortcuts continues to support the heartbeat of the salon as Rixon Hair grows, evolves, and inspires the next generation of stylists.

We chat with Sharon & Brad about their journey, and their partnership with Shortcuts Salon Software.

As business partners, how do you balance your roles within Rixon Hair?

We work, play, live and laugh together… sometimes there are tears.

We definitely have a clear division of roles, Brad leads the creative direction, focusing on cutting education, technique and innovation in salon services. Sharon manages business operations, client experience and team development. We are united by a strong vision for Rixon, but within that shared vision we operate independently, trusting each other

to make decisions. People see Brad as the visionary and Sharon as the culture shaper and operations queen.

What makes your team at Rixon Hair so special, and how do you nurture talent?

From the outset, we were committed to building a high-calibre team. We’ve fostered a creative and safe learning environment, nurturing stylists both new and experienced. In the salon, our heart is our people! Our team are not just skilled hairdressers, they are creative, kind, passionate and committed to offering the ultimate experience.

We look for authenticity and warmth, people who care about people and love making others feel seen and confident. We also seek a hunger to learn and a growth mindset. Our team grow and thrive through empowerment. We give them autonomy to express their unique style and voice while striving to meet the high standards that define our brand. We guide them to build confidence, culture and a sense of purpose, with clear pathways for meaningful growth.

How would you describe the culture you’ve created at Rixon Hair?

Culture is our tone, calm, polished, positive and purposeful.

We’ve created a culture that balances high standards with loads of heart. Our team is professional but never pretentious. We are quite driven but grounded; we have structure, but it always feels light, warm and welcoming. Our team help each other, learn from each other and celebrate wins in and out of the salon. We even jumped off a cliff together this year!

What role does education play in your salon, and how do you keep your team inspired?

Education isn’t just something we offer, it’s part of who we are. Continuous learning is embedded in our brand.

We believe staying inspired is key to maintaining high standards and delivering consistently exceptional results.

We hold weekly training sessions for our rising talent, or for anyone who wants to jump in, refresh or upskill. We regularly host guest stylists to bring fresh insight, trends and different perspectives into our space.

We encourage and support our team to

attend industry events, creative shows and leadership retreats, like recently taking our Manager to the L’Oréal Retreat, where we gained insights in business, branding and innovation.

Our education also includes active listening, health and wellbeing, personal goal-setting and social media. Partnering with L’Oréal Access and recently joining Not Another Club with Sophia Hilton keeps our cups filled with loads of online education.

What advice would you give to salon owners who want to build a high-performing team?

Check in constantly, listen and lead. Surround yourself with the right people! The most experienced stylist may not be the right fit for your brand, skills can be taught. Always trust your gut instincts when expanding your team.

Why did you choose Shortcuts as your salon software partner, and what keeps you loyal?

Shortcuts was the only choice for us when it came to choosing a company to partner with, it is the leader in its arena, and we needed something reliable as we were a fresh startup. After 25 years, we’re still loyal to Shortcuts. Their support and innovations are why we’ve stayed partnered with them.

How does Shortcuts support your dayto-day operations and help your team grow?

Shortcuts plays a key role in helping us run a smooth and supportive environment for our team.

The appointment book is intuitive and flexible, helping our front desk and stylists stay on top of bookings. It also delivers a seamless experience for clients who wish to book online, this has definitely increased our revenue. We love the cloud-based dashboard to see KPIs in real time. It helps us have meaningful conversations around growth, celebrate wins and set personalised goals in revenue, rebooking, retail sales and more.

In what ways has Shortcuts elevated the client journey at Rixon Hair?

From the very first touchpoint, the online

booking system allows our clients to book at their convenience, anytime, anywhere. It’s curated with our brand, so everything aligns: our colour palette, our logo, our feel. In this busy world, the automated SMS confirmations reduce no-shows and keep communication clear. We have a very high turn-up rate as a result.

Shortcuts offers powerful marketing tools, what features do you use most, and how have they helped you stay connected with your clients and grow your brand?

It’s a word we’d prefer to forget, but Shortcuts saved our lives during COVID.

We were able to tailor quick messages to our clients to keep them updated with salon closures and re-openings through SMS and email campaigns. Our clients really appreciated being kept in the loop during such an uncertain time.

We still use Shortcuts and Mailchimp to keep clients informed about new product launches, exciting things happening in the salon, staff updates and anything else we need to get across quickly. We’re also excited to launch a loyalty program soon, and we’re confident Shortcuts will support us with that too.

@rixonhair

Software forsalonevery owner

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National Training Reforms

By Anthony Gray – M.I.G Training

Reshaping Hairdressing and Barbering Education

The Australian hair and barbering industry is preparing for one of the most significant changes in vocational education in more than a decade. The national qualifications that underpin the training of thousands of emerging professionals are being reviewed, restructured, and reimagined—bringing with them the promise of a better-prepared, more technically capable, and more future-focused generation of stylists and barbers.

Led by Service and Creative Skills Australia (SaCSA), the reform of the Certificate III in Hairdressing (SHB30416) and Certificate III in Barbering (SHB30516) aims to eliminate duplication, raise technical standards, and bring qualifications into closer alignment with what salons, barbershops, and clients expect today.

These reforms aren’t being developed in isolation. They’re the product of extensive national consultation with salons, educators, apprentices, and industry representatives— voices that have made it clear: while the current qualifications have laid strong foundations, they no longer reflect the complexity, creativity, and commercial realities of modern industry life.

The Problem: A Disconnect Between Training and Industry

For years, industry stakeholders have raised concerns about the structure of the current training packages. While they contain many important components, they’re often criticised for:

• Repetitive or overlapping content across units between the hairdressing and barbering qualifications,

• Limited emphasis on foundational skills such as communication, customer service, and client consultation,

• Rigid qualification structures that don’t easily allow for career progression or cross-skilling

between the two crafts, and

• Insufficient technical depth in some areas of cutting, styling, and colour.

These issues have real consequences. Employers are finding that many graduates aren’t fully job-ready. RTOs (Registered Training Organisations) are working overtime to stretch the curriculum to meet workplace needs. And learners—many of whom are apprentices— struggle to see how their training connects to their day-to-day work or long-term career goals.

As one salon owner recently put it, “We’re not just teaching someone to cut hair. We’re building professionals. And right now, the training system isn’t making that easy.”

A Single, Stronger Qualification Model

At the heart of SaCSA’s reform plan is a bold move: to explore the development of a single Certificate III qualification for both hairdressing and barbering. Rather than separating the two trades entirely, this model would introduce distinct specialisation streams—likely a Creative stream (hairdressing) and a Service stream (barbering)—within a common qualification framework.

The benefits?

• It reduces unnecessary duplication, especially across shared foundational units.

• It recognises the shared core competencies between hairdressers and barbers, such as hygiene, customer care, and consultation.

• And it enables customisation and career mobility, giving learners the opportunity to develop specific technical specialisations while still building a well-rounded skill set.

This model, if adopted, would represent a major shift—but one that brings greater flexibility and relevance to how we prepare our future professionals.

Building Better Foundations

A major focus of the reform is ensuring that learners are work-ready from day one. This means placing greater emphasis on the foundational skills that matter most in real-world settings:

• Interpersonal communication

• Client consultation and service

• Teamwork and time management

• Personal well-being and resilience

As anyone in the industry knows, technical skills will only take you so far. True success in the salon or barbershop depends just as much on the ability to connect with clients, work well with others, and deliver consistently high-quality service.

The new qualifications will aim to build these capabilities into the learning experience in a more deliberate, structured way—ensuring graduates don’t just know how to cut, colour or style hair, but know how to do so in a professional, clientcentred environment.

Technical Excellence Front and Centre

While foundational skills are critical, there’s also a clear directive from industry to raise the bar on technical training. The reforms will prioritise:

• Stronger technical content, particularly in cutting and styling

• Clearer assessment expectations, with a focus on practical competency

• Reinforced repetition where necessary to build muscle memory and precision

• Greater alignment with workplace practice, ensuring learners are exposed to current tools, techniques, and technologies

This will be supported by improved implementation guidance—resources that help trainers and assessors deliver the qualification more effectively, and more consistently, across Australia.

Ultimately, the goal is to empower RTOs and employers alike with qualifications that are clearer to navigate, easier to deliver, and more effective in producing confident, skilled professionals.

Future-Focused Career Pathways

Beyond the Certificate III, SaCSA’s reform process is also exploring how to establish clearer pathways for career development—from apprentice to senior stylist, educator, manager, or creative director.

This includes looking at how qualifications can better link from:

• Certificate II entry-level training

• Certificate III trade qualification

• Certificate IV and Diploma-level education

By creating visible and achievable progression steps, the industry has a better chance of retaining talent, fostering ambition, and developing future leaders.

A Collaborative, Transparent Process

Importantly, SaCSA is not undertaking this reform in isolation. Over the next 18 months, they will continue to engage with:

• Employers and business owners

• Industry associations and peak bodies such as the Australian Hairdressing Council

• Training providers

• Current students and apprentices

• Product companies and education partners

This co-design process ensures that the final training products are not only technically sound and pedagogically robust—but that they also reflect the real-world needs of modern hairdressing and barbering.

As SaCSA stated in its reform outline, “We are committed to qualifications that serve learners, support industry, and strengthen the future of our craft.”

Key Milestones

The project officially commenced in February 2025, with a planned completion date of September 2026. The key stages include:

• Consultation and industry engagement –already underway

• Design and drafting of new qualifications and units

• Validation and pilot testing

• Publication and endorsement

• Implementation planning and support for RTOs

Training providers, salons, and learners can expect to see new training products ready for enrolment from early 2027, depending on the national endorsement process.

What It Means for the Industry

This is a once-in-a-generation opportunity to reshape the foundation of hair and barber training in Australia.

For employers, it means better-prepared apprentices.

For educators, it means clearer pathways and stronger support.

For learners, it means training that reflects the industry they’re entering.

And for the industry as a whole, it’s a step toward stronger professionalism, technical excellence, and recognition of the incredible work hairdressers and barbers do every day.

Whether you’re an RTO, salon owner, apprentice, independent educator or industry leader—now is the time to engage, contribute, and be part of shaping the next chapter in our story.

https://sacsa.org.au/our-projects/

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You asked for it! StyleCraft by Silver Bullet Saber Trimmer is now available in black. High torque, longlife, low vibration, digital brushless motor. All-metal body, four hours cordless runtime and USB charging.

The Beauty of Botanics

Shibui Replenishing Hair Oil is more than clean beauty. Powered by acai oil, this weightless formula infuses rich moisture and plentiful nutrients. Eliminate frizz and boost luminosity with nourishing botanicals.

Smart Capes & Aprons

New protective gear from Salon Smart. Salon Smart introduces Wrap Me, Adore Me, Luxe Me and Smooth Me Cutting Capes, as well as Defend Me Apron. Cost-effective (and stylish!) choices to keep you and your clients comfortable and protected.

Keracolor gets spicy! Keracolor Color + Clenditioner introduces Cinnamon, a rich red tone on trend with celebrities. Vibrant pigments infuse just the right amount of semi-permanent direct dye while you wash.

Bleach, the Vegan Way

Bleach delivered differently. Unlike traditional bleach, Echos Light Dust-Free Bleach is housed in pouch packaging for easy storage and recycling. 100% vegan. Ideal for highlights, full bleaches and balayage. Available in brass neutralising, high lift Blue or antiyellow, protective lift Violet.

Styling Without Boundaries

Explore new stylistic universes. Parlux Ethos Hair Dryer represents digital excellence for styling without boundaries. The perfect combination of classic design and digital innovation, delivering astounding performance, durability, lightness and power. Patented 360° cable. Available in 7 col-ours.

Down to Earth

Looking for plastic alternatives?

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Easier, cost-effective, incredible results. Keratin Complex Personalised Blow Out System Kit has been optimised. Everything a highvolume salon needs for maximum keratin smoothing. Includes 1L Primer, 1L Treatment and 24 x Masques to equip each customer with their own haircare regime.

Fast, Vegan Colour Correction

The vegan corrective colour specialists. Malibu C Corrective Colour Toolbox is a must-have bundle with everything a salon needs for fast, no-fuss colour corrective services. Plant-based colour correc-tion meets its match!

The OG Putty

The OG. Fatboy Perfect Putty is a matte putty which enhances texture and volume. Great for all hair types, this soft-tothe-touch putty gives you that second day texture from day one. Paraben-free, sulphatefree, cruelty-free and colour-safe.

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iQ to the Max Elegant, compact, ultra-light and high performance – that’s the iQ Perfetto Lite Max Hair Dryer. Unparalleled performance for professionals without sacrificing the comfort of lightness. Weighing 316 grams with an 85,000 rpm digital brushless motor. Venturi Effect reduces drying time.

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HYDRATING ESSENCE BY KERASILK

Premium haircare and styling brand Kerasilk is proud to introduce a NEW product to its specialist range: Hydrating Essence - a highly concentrated yet lightweight rinse-off treatment that provides dry and compromised hair with hydration for a healthy look and beautiful shine. Inspired by skincare and infused with cutting-edge ingredients, this essence delivers deep hydration and protection against environmental stressors with a powerful formula that provided direct results without weighing hair down. www.kerasilk.com

REBOND BY M&U IMPORTS

The perfect balance of molecular hair science and nature. A revolutionary, leave-in bond builder that utilises a professional strength, patented ingredient technology to rePAIR, reSTORE & reNEW the internal bond structures of the hair that have been damaged by bleaching, chemical services, colouring, the environment, or heat styling. www.muimports.com.au

THE SHAMPOO HANGER 2PK BY JOIKEN

Hang smart, work smooth and maximise your workspace with the Shampoo Hanger 2PK—a compact, portable solution designed to keep your products right where you need them. Perfect for shampoo basins, sinks, or baths, each hanger features:

A stable hook with strong load-bearing power

A product stop is used to prevent items from falling

Screw adjustments for custom positioning

A sturdy support frame for added durability

It’s space-saving, easy to clean, and ideal for any salon or home

Includes: 2 x Product Holders Check it out now www.joiken.com.au

HARLOW, CAMILLA & KIRA WASH LOUNGES BY COMFORTEL

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Choose from Harlow’s warm, vintageinspired finish in Tan, Camilla’s sculptural curves in soft Sand, or Kira’s bold, modern edge in Black. Each is crafted with memory foam cushioning, ergonomic support and powered by LINAK® European-designed motors. www.comfortel.com.au

SHAMPOO BASIN HANGER & ACCESSORIES BY JOIKEN

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BLONDME CARE RANGE BY SCHWARZKOPF PROFESSIONAL

Schwarzkopf Professional have proudly relaunched the iconic BlondMe Care range – a comprehensive portfolio designed to meet the unique needs of blonde hair. Featuring a new and improved formulation, new BlondMe Care showcases 19 products that provide holistic care for all hair types, from fine to coarse.

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100% Remy Cuticle Intact Human Hair All extension methods

AHIA Excitement, Winter Vibes & Special Moments

By Shae Tsiknaris

Welcome to blog number four! Yes, the time has finally come a massive congratulations to all the finalists and winners of the AHIA Awards 2025. I’m beyond proud to be part of Tsiknaris Hair, the most nominated salon in Queensland! What a creative powerhouse of a team I’m lucky to work with.

The standard of entries this year has been absolutely incredible. I’ve been so impressed especially by the young rising stars in our industry. A big shoutout to the apprentices coming through. You’re the future, and you’re already smashing it!

On a personal note, I’m feeling incredibly honoured to have been invited by Linda Woodhead to judge the AHIA International Hairdresser of the Year and Hot Shots categories. This has been a dream of mine for years and it honestly feels surreal. To be asked to judge such amazing talent is a huge milestone in my career. The creativity, skill, and vision I’ve seen left me completely blown away.

As promised… let’s talk scissors!

In my last blog, I mentioned I’d update you all on my new scissors from Excellent Edges and yes, I’ve been OBSESSED.

I recently added three new pairs to my kit:

• The Phantoms What an incredible all-rounder. I’m loving the point cutting and slicing I can do with these. The way the hair falls after using them is just magic. They feel light, balanced, and precise a dream to work with.

• The Crocs Wow. These are game-changers when it comes to softening edges. Don’t be fooled by how scary they might look they’re an absolute delight. They create softness and movement in a way that’s effortless and organic.

• The Stingrays OOF. These babies are my go-to for blunt bobs or a sharp, solid chop. From long to short, they deliver clean, bold lines that make a real statement. I feel like these scissors have taken my cutting work to a whole new level. You really don’t know what you’re missing until you upgrade and now, I can’t imagine being without them!

Now, as we prepare for Hair Festival in Sydney, I’ve got a few exciting things lined up I can’t wait to share all the behind-the-scenes goodness in my next blog. By the time this one goes live, we’ll already know the winners. Until then, it’s butterflies in the belly time!

Meanwhile, here in Brisbane, the weather has taken a definite turn it’s gotten chilly! I’ve been loving those cozy mornings snuggled up in bed with my extra blankie... and even little Milo has been enjoying his jumpers.

But let me tell you winter doesn’t slow my eldest, Nikki, down one bit. She’s still up at the crack of dawn, middle-part perfectly combed, slickback ponytail mission in full swing. I wake up to the sounds of grunts and sighs as she tries to get every hair just right . (Wonder where she gets that from?) She’s our little perfectionist. I pop my head in: “Want help?” She’s like, “No if I don’t do it myself, I’ve failed!” LOL. I tell her, “You know, people would pay me to be in their bathrooms doing this!” One day… she’ll appreciate me, right?

With the cooler weather, I’ve noticed a shift in what clients are asking for. Many are choosing to keep their hair a bit longer around the neck like a built-in scarf! And winter is just the perfect time to indulge in a luxurious hair treatment with a warm towel wrap. Cozy, comforting and so good for the hair!

Event season is in full swing too, with weddings, parties, and special occasions popping up on the calendar. One beautiful moment that really stood out was with my gorgeous guest, Simone. She celebrated a milestone birthday and, more importantly, her recovery from cancer. Her party theme was Studio 60 and let me tell you, she looked absolutely stunning . What a joy to create her look for such a meaningful celebration.

To keep up with all these glam looks, we’ve amped up our accessory game at the salon think embellished hair ties, marbled claw clips, and everything in between. And honestly, Bill has a magic touch for displaying them. The man could pop a chicken nugget in a glass case and sell it!... I love it.

Until next time stay warm, stay glam, and I’ll be back soon with all the Hair Festival adventures.

Shae xx @hairbyshaetsiknaris Shae Tsiknaris

The Salon Culture Shift: Building A Team That Thrives In 2025

By Chetan Mongia, Owner/Director of Vision Blonde

If there’s one thing, I’ve learned in my years of running salons, it’s that the heartbeat of any successful business isn’t just the clients - it’s the team. Your stylists, colourists, and apprentices set the tone for everything: the service, the energy, the brand identity. But too often, salon owners focus on the bottom line while overlooking the culture that makes long-term success possible.

In 2025, it’s time for salons to rethink how they build and nurture their teams. The industry continues to rapidly evolve, and with it, the expectations of both staff and clients. So, what’s working and what’s not? And what do we need to shift moving forward?

What Works: Investing in Training & Career Growth

If you want a high-performing team, you need to invest in their growth. Training isn’t just about skills; it’s about confidence, creativity, and longevity in the industry. With me being in Vision Blonde since Aug 2024, I’ve already seen how ongoing education transforms a stylist. Regular, structured training on technical skills like cutting fundamentals, colour knowledge and social media strategies, keeps our team sharp, but more importantly, it keeps them engaged.

The best teams are built on continuous learning, not just an onboarding session and an occasional workshop. We have without fail weekly education sessions, monthly catchups & every quarter reflection on their goals, brainstorming how together we can achieve those goals. When staff feel like they’re evolving, they stay longer - and they perform at a higher level.

What’s Not Working

One of the biggest mistakes I see in salon culture - and in all honesty, I’ve been guilty of it in the past until a session with Kym Krey in 2021 opened my eyes - is the expectation that new hires will “figure it out” on their own. Many salons still operate under an approach where apprentices are put onto the floor without proper mentorship. This results in a high turnover rate, burnout, and inconsistent service.

The 2025 Shift: Creating a Culture of Ownership

Looking ahead, salons that thrive will be the ones that create a culture of ownership. This means moving away from a top-down leadership style and instead fostering a team where every stylist feels heard and will share their concerns without any hesitation.

BLOG SPOT. BLOG SPOT.

Instead, we need structured pathways for career progression. Think about implementing clear goals for junior stylists, setting up shadowing opportunities, and creating a supportive space where team members can ask questions and make mistakes without fear.

The Challenges: Managing a Multi-Generational Team

Salons today often have a mix of seasoned professionals and Gen Z stylists and bridging that gap can be tricky. The new generation prioritizes flexibility, digital engagement, and a strong work-life balance, whereas older stylists may value traditional salon structures. Finding ways to align these perspectives is essential.

A great way to do this is through open communication. Team meetings where everyone has a voice, mentorship pairings between experienced stylists and newer ones, and fostering an environment where respectful feedback flows both ways, are all key.

Encourage team members to take initiative - whether it’s leading training sessions, contributing to social media, or shaping the salon’s brand identity. When people feel valued and involved, they’re more likely to stay committed and motivated.

Final Thoughts

As we progress in 2025, the biggest shift salon owners can make is prioritising people over process. A strong, well-trained team that feels supported and empowered will always outperform one that’s just showing up for a pay check.

@visionblonde @chetan.mongia

IMPERFECT The Foundations of Great Hairdressing

By Andrew Cobeldick

There’s a moment I always come back to — late nights in the salon, sweeping up after a long day, hands stained with colour, my shoulders aching, but my heart completely full. That moment, right there, is where I fell in love with hairdressing all over again. It’s not just a job. It’s not just scissors and hairdryers. For me — and I know for many of you — it’s a craft, a calling, and honestly, a bit of an obsession.

When I think about hairdressing, I think of it like sculpture, painting, storytelling. Each head of hair is a blank canvas, and each client brings something different — not just in terms of their look, but their energy, their confidence, their story. Our job as hairdressers is to interpret that story and reflect it back in a way that feels true to them, but also carries our creative fingerprint.

I’ve always said, before you become “good” at hair, you have to learn to see hair. That means looking past what’s there and understanding movement, balance, texture, light. These are the foundations — the building blocks — of great hairdressing. They take time, patience, and so many failed attempts. But they’re what separate technique from artistry.

And don’t get me wrong, the technique is vital. It’s the skeleton. But the soul of this craft? That comes from somewhere deeper. It’s how we blend instinct with education. It’s the difference between “just another haircut” and a moment that actually shifts how someone sees themselves. We hold so much power as creatives behind the chair. It’s sacred. It’s personal. And it should never be taken lightly.

When I train apprentices or run workshops, I don’t just want to teach them “how” to do hair. I want to ignite that fire — that hunger to explore. To push boundaries, find that why and To mess up and find their own style through it. Because true hairdressing isn’t about chasing perfection. It’s about chasing expression. That’s where the good stuff lives.

Over the years, I’ve found myself drawn more and more to the art side of the craft — editorial work, sculptural shapes, storytelling through style. But I still find just as much meaning in a beautiful soft wave, or a precision bob done right. That’s the beauty of this work: whether you’re doing something avantgarde or classically clean, if it’s done with care and intention, it’s art.

For anyone reading this who’s early in their journey, I want to say this: you don’t have to be everything all at once. Learn the foundations. Honour the classics. Watch how the hair moves when you cut. Listen to your mentors. Ask questions. Then one day, start to break the rules — but with purpose.

But like any art form, it’s not always easy. There are seasons of burnout. Times you feel stuck or uninspired. There are clients that challenge you, jobs that drain you, and trends that test your integrity. In those moments, I come back to the basics — my own version of the building blocks. My tools. My discipline. My eye. The small rituals that keep me grounded and connected to the craft.

One of the biggest things I’ve learned over time is that being a hairdresser is less about always being on, and more about always being in tune. In tune with people. In tune with your environment. And most importantly, in tune with yourself. If you’re disconnected from your own creativity, it shows. That’s why looking after your energy, your curiosity, your education — that’s the real long game.

And to the seasoned stylists who’ve been behind the chair for years — don’t stop exploring. Your best work might not be behind you. It might be just around the corner, in a new technique, a shoot that scares you, or a student who reminds you why you started.

Hairdressing is not just about trends or likes or client retention. It’s about building something honest with your hands, your eyes, and your voice. And when you give your full self to it — even when it’s hard, even when it’s messy — it gives back in ways no other job can.

To me, that’s the real art of it. And I’m still obsessed.

Andrew Cobeldick @andrew.cobeldick

Why Bigger Doesn’t Always Mean Better: The Myth About Growth and Success in Business

By Emily Ciardiello

There’s a narrative in business we hear far too often: that success is about size. The bigger your salon, the more followers and team members you have, the more “successful” you must be. But here’s the truth that rarely makes the highlight reel: it’s not about how big you are, it’s about how profitable you are.

Because without profit, you do not have a business. You have a brand that looks good on the outside but might be crumbling underneath.

I get it. It’s easy to get caught up in the aesthetics of success. We see someone open their second or third location or adding their 20th employee, and the assumption is, “They must be killing it”. But here’s what most people don’t see - the stress behind the scenes when wages are due, the sleepless nights over taxes or bills, or the scramble when you want to reinvest but the cash flow just isn’t there.

Let’s get “boring” for a sec and talk revenue vs. profitbecause they ARE NOT the same thing. Revenue is what comes in from sales or services. But that doesn’t mean cash in your account just yet - especially if they’re on terms or paying another way.

Profit is what is left after everything is paid. And here’s the kicker - some business owners (like us) take their income from the profit. So, no profit? No pay.

That’s why watching your expenses matters. Because it’s not just about staying afloat - it’s about making sure you get paid.

Profit isn’t greedy, it’s smart.

Let’s get one thing clear: profit is not a dirty word. It’s not about being greedy or squeezing every last cent. Profit is about creating space. Space to breathe, to plan, to innovate, and to look after your team properly.

Without profit, you cannot:

1. Pay yourself what you’re worth

2. Invest in research and development

3. Launch that new service or product you know will be great for your customers

4. Give back to your industry or community through sponsorships or fundraising

5. Even afford to make a mistake (and let’s face it, we all make them!) So why are we so hung up on revering the bloated businesses that have chosen to eat that last morsel of food on their plate when they were already full - you get the analogy, right?

Small but mighty

Some of the most successful businesses I’ve come across in this industry are not the loudest or the biggest. They’re not the ones with massive floorplans or 15 hairdressers. They’re the ones that know their numbers inside out. They’ve built systems. They’ve got healthy margins. And they’re profitable.

Their owners have the time and resources to mentor, to create, to rest - yes, rest - that coveted word - and to reinvest when they want to, not when they HAVE to. Read that again because that is super importantyou don’t want to get into a situation where you have to scramble to find cash FAST to save yourself or your business from going under.

They might not have the biggest team or the flashiest Instagram, but they’re solid. Sustainable. Calm. And to me, that’s real power.

Growth that actually works

Now, I’m not saying don’t aspire to be super successful - some of the biggest salons I know are very successful and have been for years. And don’t get me wrong - growth is exciting! Opening more locations, launching new product lines, expanding into education - it’s all incredible. BUT it only works if you are not ‘robbing from Peter to pay Paul’ as they say and I don’t just mean financially - I am also referring to time - how much time is being “stolen” to transfer into the new endeavor?

AND only if the foundation is right. What is that, you ask? The foundation is profit. Not just revenue. Not visibility. Not exposure. Cold, hard, reinvest-able profit.

Before you expand, ask yourself:

1. Is my current business profitable enough to support the next step?

2. Am I investing in growth because it’s strategic, or because I feel pressure to “keep up”?

3. What am I willing to sacrifice for size - and is it worth it?

4. Is there another way I can outsource so I don’t need to hire someone full or part time, but on a contractual basis instead?

Because growing without profit is like being up sh$t creek without a paddle - you can’t just keep paddling and you’ll eventually have to submerge yourself to arrive on dry ground safely, wait for someone to rescue you or...cease existing. I know that’s a little dramatic, but you get the picture.

It’s time we changed the conversation Success should not be measured by how “big” your business looks from the outside. It should be measured by how sustainable it is. How profitable it is. How it supports your life - not consumes it.

So next time you catch yourself comparing your business to someone else’s, pause. Zoom out. Ask the bigger question: is it profitable? Is it peaceful? Is it purposeful? Because a business that gives you choice, margin, and meaning? That’s the kind that lasts.

What are your thoughts? Do you agree that you can’t progress if you don’t have the capital? I’d love to hear your perspective. As always, be kind during your grind and assess your foundations before leaping into that boat.

@foilmefoils

@foilme.thedressinggownceo www.foilme.com.au

How Many Followers Til I’m …...??

By Sami James

Hi, my name is Sami J, and I’m a raging hairaholic - My last cut was an hour ago, a very solid statement lob.

So … How many followers til I’m … successful enough? Til I’m good enough? Til I’m an influencer? Til I’m a rockstar? Til I’m a global sensation? 20k 50k 100k 250k ?!?!

I could go on! You get my point. This is a topic I’m focusing on in salon, and in education. Followers don’t mean anything unless they are buying from you, or adding to your life.

What do I mean by that? Are they engaging and caring about what you’re sharing, are they booking in to your chair, business, education??

If they were… there would be nearly as many comments as your followers, and you’d be making money out of the time you’re spending on your socials.

Don’t get me wrong, socials have done incredible things for lots of people in our industry. It works, it builds brands, it makes money, all of those things, but my point is, it’s not about the number of followers you have.

The people that are benefiting from their socials, NOT THEIR FOLLOWERS, spend time, money, and effort to do so. We’ve seen great results with consistent new clients in the salon thanks to our social campaigns, and the right type of client walking in our doors, which prolongs the success, when we do all the special things behind the chair and they keep coming back!

But…. Do we have 100k followers? Definitely not! Are we reaching the right demographic, by working with a great marketing company that’s supporting us in our social goals? Absolutely! So, do our followers really matter? I don’t think so. Are they growing? Yeah slowly.

Do my personal followers matter? Same thing, I don’t have an enormous following, but I know the ones I do have, are engaging and celebrating what I’m sharing.

Organic growth is key! To keep up the engagement levels, which will then circle back and lead to more growth.

Sometimes It’s a vicious cycle…

• “Instagram wants me to scroll, comment, engage

• I don’t do well after hours of scrolling and comparing myself, and my work to so many others

• So, I don’t scroll, Instagram punishes me

• I post, no one sees it, it has way less likes, engagement,

• I think I’m not good enough and don’t want to touch Insta for a week!”

ANYONE RELATE?! This is soooo common, something I hear regularly from our industry.

I have always said, if something doesn’t make you feel good, don’t do it!

I’ve been there too, my advice…. Find purpose in your scrolling, Choose what you’re scrolling!

How? - I Hide what makes me feel not great, I follow and engage with things that make me laugh, want to try at home, or in salon. Sometimes, a little perspective can go a long way!

Measure the success of your socials, from the success of your business - which is where it counts!

Make sure you know your Return On Investment here, and the best way to do that is ask those new people sitting in your chairs, where did you find out about us?

Sometimes it’s that easy!

Sami

Xoxo @samij_hair

“The Customer Is Not Always Right - But We Still Treat Them Like Royalty”

By Samantha Jones - Ms Monaco Hair Society Winner of AHIA Busienss Customer Care Award 2023 and 2024

There’s a saying we’ve all heard: “The customer is always right.” At Ms Monaco Hair Society, we challenge that idea , with elegance, empathy, and a whole lot of skill. Because let’s be honest: in a luxury salon setting, the customer isn’t always technically right… but they always deserve to feel heard, respected, and beautifully cared for.

After winning the AHIA Customer Care Award two years in a row, I’ve been asked more than once how we manage difficult situations or clients who may come in with unrealistic expectations, incorrect information, or occasionally even unreasonable attitudes. The secret? We don’t treat “being right” as the goal. We treat service as the goal.

Exceptional customer care isn’t about who’s right, it’s about doing what’s right. That means educating gently, managing expectations with grace, and holding firm professional boundaries without making the client feel “wrong.” It’s a delicate dance between authenticity and diplomacy, but when you get it right, magic happens.

Let me share an example. A guest once came in with a reference photo of a cool, creamy blonde. Her natural level was a warm level 5 with decades of box dye layered in. Now, I could’ve nodded, smiled, and let her believe we’d deliver that blonde in one sitting ,and lost all trust the moment she saw orange. Instead, I sat with her, explained the science, the process, the steps we’d take, and the commitment required. I told her we were in it together, and if she trusted us, we’d get her as close as possible safely and beautifully — just not in one day.

She left that appointment not icy blonde, but deeply educated and deeply cared for. And yes — she came back.

At Ms Monaco, we’ve built a culture where care is consistent, not just when it’s easy. We listen actively, we follow up, and we never let a guest feel dismissed. But we also empower our team to speak honestly, stand by their expertise, and make decisions that protect the integrity of the hair and the health of our relationships.

The customer may not always be right , but they’re always worth your best effort, your kindest tone, and your clearest communication. We treat our guests like high society because when they’re in our chair, they are. But we also protect our stylists’ wellbeing, our brand’s reputation, and the long-term trust that sets luxury service apart.

So next time you’re tempted to say “yes” just to keep the peace... pause. The real art of customer care is knowing when to lovingly say “not today, but here’s what we can do together.”

That’s the Ms Monaco difference. That’s luxury with backbone.

Samantha Jones @msmonacohairsociety

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How to Stay Relevant, Responsible, and Profitable in 2025 and Beyond!

By Sebastian Cole

The hair industry is in the midst of a transformative shift—one that’s being driven by technology, changing client expectations, sustainability, and a new generation of talent. For salon owners, educators, and brand leaders, staying ahead in this everevolving landscape requires more than creativity—it demands a strategic mindset, adaptability, and a commitment to purposeled business.

Trend-Driven, Client-Led

Today’s clients are more informed, imageconscious, and experience-focused than ever before. From lived-in colour and lowmaintenance blondes to curly cuts and custom scalp care, personalization is the new luxury.

What’s trending:

• Hybrid service models: Clients are embracing express services, memberships, and mobile options. Flexibility is now part of the service experience.

• Tech-integrated consultations: Augmented Reality try-ons, digital diagnostics, and automated booking systems are elevating professionalism and convenience.

• Wellness-led offerings: The salon is becoming a space for not just hair and beauty, but wellbeing. Services that support relaxation, mindfulness, and scalp health are booming.

To stay current, salons must lean into education—not just for staff but for clients too. Sharing insights on TikTok, Instagram, or insalon through visuals and touchpoints helps establish authority and build trust.

Building a Green Brand

Sustainability has moved from nice-to-have to non-negotiable. Whether you’re a boutique studio or a multi-site powerhouse, ecoconscious practices are key to brand integrity and client loyalty.

Simple ways to become more sustainable:

• Partner with recycling programs (like Sustainable Salons or Green Circle Salons)

• Reduce plastic with refill stations and bulk product buying

• Minimise energy use with LED lighting and water-saving basins

• Support brands that prioritise clean, crueltyfree, and ethical sourcing

Salons that demonstrate environmental responsibility don’t just appeal to conscious consumers—they also differentiate themselves in a competitive market and often attract more media and community support.

The

Staffing Challenge—and Opportunity

Attracting and retaining talent is one of the biggest hurdles facing the industry. Gen Z stylists value culture, flexibility, and purpose over prestige. They’re not afraid to walk away if they feel undervalued or uninspired.

What today’s talent wants:

• Clear progression paths with mentorship and training

• Work-life balance through flexible rosters or 4-day work weeks

• Recognition and inclusion, especially in decision-making and creative direction

• Opportunities to build a personal brand, through social content, competitions, and exposure

Creating a modern employment offering isn’t just good for morale—it boosts retention and

reputation, which ultimately strengthens your bottom line.

Scaling Up—Smarter, Not Just Bigger Growth isn’t just about more chairs or locations— it’s about increasing value. Successful salons in 2025 are finding ways to scale strategically and sustainably.

Key strategies for profitable scaling:

• Diversify income streams: Retail, education, freelance rental, brand collaborations, and digital content can all supplement service income.

• Embrace leadership layers: Empowering team leaders or managers helps create structure as you expand.

• Systematise: Invest in salon software, process documentation, and automation tools to streamline operations and improve the client experience.

• Know your numbers: Use data insights to track productivity, identify high-performing services, and fine-tune pricing strategies.

The Takeaway

The hair industry is no longer just about trends— it’s about transformation. Those who will lead the next era are the ones willing to evolve, invest in people, embrace innovation, and do business with heart.

Now is the time to rethink what success looks like in your salon. Is it bigger? Greener? More connected? Whatever your path, the opportunity to grow with purpose has never been greater.

You Can’t Do It Alone!

By Faye Murray

I have had a few months to settle into a life of retirement or at least partial retirement, finding lots of interesting things to keep me busy and managing to stay connected to the world of hairdressing that I love so much.

When you have time to reflect, some things become very clear. Something that I have always know and have strongly reinforced, is as a business owner, you can’t be an expert at everything. You need to surround yourself with people who have expertise that you perhaps don’t have or choose not to have.

This list will vary for each salon business. You may tick some of the boxes but I encourage you where there is not a confident tick you need to reach out to find this support and expertise.

Business Coach.

Of course I would place this as number one. The 20 years of working as a coach, has clearly shown me the benefits to salon owners. Before choosing a coach do your research, definitely a hairdressing specific coach. My tip is someone who is a good listener and can work with your specific goals and challenges. Your success and growth will be achieved when you and your coach work together on the areas you need to focus on. You have to be prepared to make changes and do the follow up work to get good results.

Industry Association

This is also a must do. My recommendation is the Australian Hairdressing Council. They should be your eyes and ears for many of the areas you need guidance. Make sure you know what your membership entitles you to and the services available to assist you and use these as needed. If you are not sure ASK. If they can’t help you, they will direct you to who can. The networking with like-minded salon owners will be of great support and value.

Accountant.

My definition of an accountant has always been “someone you can ask silly questions and don’t make you feel like an idiot.” A good accountant is essential. They guide you through the financial success and challenges of your business and you must feel comfortable to communicate in your language and get the answers you need to take financial action that benefits your business. If you don’t have this, ask other hairdressers or your business coach for a recommendation.

Bookkeeper.

There are only so many hours/days in your week and you need to manage your time well. For many hairdressers the financial areas are not their comfort zone. This often results in, avoiding and excess time needed to do these tasks. This can lead you to be stressed doing what you don’t enjoy and are not the best at. Find a

good bookkeeper and work with them. They will complete the tasks you need in a shorter time and more efficiently. Use your coach to explain financials to you that you don’t understand. Insurance.

This is a very specialist area and again expertise across hairdressing is essential. Insurance is about having appropriate hairdressing specific cover in the event you need to make a claim, getting value with the premium you pay and most of all when making a claim being supported through what is often a stressful time. A broker will help you develop a relationship in your times of need rather than talking to a random person in a call center.

Product Company

Your product company support is essential in so many ways. Communication with your allocated contact person is essential. Their job is to mainly sell you products. When your business grows their sales to you will increase. It is a win/win. When a good relationship is developed, they can be so much more to you. Make time to talk to them when they visit and always stay current with the education the company offers.

Training.

How long is a piece of string. When it comes to training for salon owners and your team there are constant and changing new needs across all areas. It is absolutely essential to have a plan

for this based on your individual business. I suggest you do a review of what each person needs to be a valued member of your team, that they don’t currently do well. Having done this assessment then look at where the development of these skills can be found. It may be within your own team you have the skills, if so, it can be as simple as allocating time for internal training. If you need to seek external education there will be lots of options. Carefully check that what is offered matches your needs and were possible check out comments and referrals from others who have used this particular training. Don’t hesitate to call another salon owner to ask for feedback if they have previously done training you are considering. You must work it into your budget also. Your investment must have a benefit to your business.

This article has been written by Faye Murray who retired as a business coach late last year but still remains connected to hairdressing. She was prompted to write this article to highlight the need to surround ourself with quality support, so you are not alone as you face the day-to-day challenges of managing a salon business.

I hope this article encourages you to review these key areas of your business to make sure you are well supported with experts who you trust.

Faye x

Standing in the Tension: Why Great Leaders

Don’t

Just Keep the Peace

By Kym Krey

In the hairdressing industry, we pride ourselves on being ‘people’ people. Whether it’s delivering incredible salon experiences, or building an exceptional team, our greatest asset isn’t our technical or creative skills; it’s our people.

Every salon owner I know works incredibly hard to create a workplace culture that’s upbeat, kind, and positive and prides themselves on being very generous to their team, but here’s the truth: creating a positive culture doesn’t mean that you avoid difficult conversations to keep the peace. And it certainly doesn’t mean being everyone’s friend.

If you’re leading a team, you’ve been entrusted with something much bigger than just making the day run smoothly. You’ve been entrusted with each employee’s growth and development; both personal and professional. Their future is in your hands and they’re in your business for a reason; they want to leave you one day far better, far more skilled and far more confident than they were when they came. That is your personal mission.

That tension that you feel when an employee isn’t performing, when you notice that standards are slipping, or when someone’s behaviour is quietly disrupting the team? That tension is a gift. It’s an invitation to lead and to define your future. But so often, we avoid it, believing that positivity means avoiding conflict and that accountability is somehow at odds with kindness. We tell ourselves that we don’t want to cause confrontation, that they’ll only get upset and we don’t want to be ‘that’ kind of boss (You know, that mean, bossy, micro-managing ogre!).

We convince ourselves we’re ‘being nice’ when really, we’re being passive and avoidant. We stay silent, hoping the problem will magically resolve itself, or we try to overcompensate with positivity or mis-used incentives (“Will you do it if I give/pay you this?”), all the while watching performance crash and relationships deteriorate.

Here’s the truth that strong leaders understand growth doesn’t happen without discomfort.

Whether you’re coaching an emerging stylist, defining expectations for a new receptionist, or guiding a senior team member who’s lost their spark … or being downright disruptive, your role is to hold the vision of who they could become and who you need them to be - even when they can’t see it yet themselves. That means being willing to stand in the discomfort of tough conversations. It means calling someone up, not out. It means separating being liked from being respected.

Standing in the tension is not about creating conflict - it’s about creating clarity. It’s about saying the thing that needs to be said, kindly and directly. It’s about making space for accountability and growth, not blame or shame, and not reducing your standards and expectations to meet their comfort zone.

When done well, these moments can become turning points in a team member’s development. What you often fear will be a breakdown in the relationship becomes exactly the breakthrough you needed. They’re the conversations people look back on years later and say, “That was the moment everything changed for me. I needed that.”

So if you feel the pull to avoid the awkwardness, remember this: You’re not here just to make people feel good. You’re here to help them become good – no, become excellent- at what they do. You’re here to build the future version of them that they would be proud of.

The best leaders are the ones who are willing to be uncomfortable for the sake of someone else’s growth. So that means that even if they don’t understand why your decision is necessary, whether it’s the need to correct prices, require a non-refundable booking fee, or stop them continually stretching out appointments without also increasing the price, you know that you

need to do it anyway, because you understand why it’s important for the business.

Of course, you will continue to explain and train, hoping that one day, they may understand, (we forget that they’re in a much earlier stage of their career with far less experience/understanding and looking at this through the eyes of an employee) but even if they never do, you’re not asking their permission to make this decision (i.e. ‘But my staff won’t do it!’), you’re informing your team of the direction you need to take and how you’re going to approach it.

You’re driving this ship.

You’re responsible for the success of this business and the growth of this team.

You’re the one who must have the courage to make this decision and have the conversation.

So stand in the tension.

Your team, and your culture, will be better for it. In fact, it’s the only way they ever will.

Kym Krey is one of the industry’s most trusted voices, being an exceptional specialist business coach and leadership mentor. She’s been where you are and has the runs on the board to help you get real results. If you’re ready to turn your business around, become a better leader, take that next big leap, or scale to a milliondollar turnover and beyond, get in touch: kym@kymkrey.com.au; @kymkrey or www. kymkrey.com.au

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Digital Diversification: Moving Beyond the Feed

By Jessica Marie Del-Borro, Circles of Hair

The salon industry has transformed dramatically since the days before Instagram, Facebook, TikTok et al, and with that change comes exciting new opportunities. While there’s a certain nostalgia for the simplicity of the past, today’s digital landscape opens up powerful new pathways for salon visibility, client engagement, and brand growth.

At Circles of Hair, we’ve always leaned into this evolution with enthusiasm on our combined salon Instagram, Facebook and TikTok accounts: @circlesofhair. What began as a connection to Perth’s fashion scene and up-and-coming influencers during events like Perth Fashion Festival has blossomed into a dynamic, multi-layered digital strategy. It’s no longer just about the perfect balayage shot, it’s about building real relationships, forming meaningful collaborations, and empowering our team to become authentic ambassadors for our brand.

Here I run through a few key ways we have championed this important approach at Circles and how you can get started further leveraging this within your own salon.

Influential People Over Influencers

Influencer marketing has evolved and so have we. Consumers are savvier now. They want real connection, not just curated content. Our early strategy involved hitting the ground running, literally. I would go out to local events, work behind the scenes on shoots and shows, and use that space to connect with key personalities in the fashion world. These relationships were genuine and became foundational to the Circles brand.

Back then, no other salons in Perth were aligning themselves with influencers in this way, but I didn’t stop there. Over time, we evolved from traditional influencer marketing into working with “influential people.”

Think brand founders, businesswomen and creatives. People who have multi-layered reach and align naturally with our aesthetic and values for partnerships which are more strategic and organic. There are contracts in place but there’s also trust and alignment. We know each other. It’s not a transaction; it’s a true collaboration.

We still work with micro-influencers from time to time as they still have a place, but we assess profile quality and vibe carefully. There are deliverables, we often cover product costs, and it’s a great way to introduce fresh energy into the salon without a major investment. We also work with house models for content days or awards submissions like Colour Trophy. There’s no formal contract here, it’s more of a “we help each other out” scenario. These people are crucial to our content creation process.

How to Get Started:

My advice is- get out there! Contact local fashion, lifestyle or jewellery brands, and offer your services. Most brands are looking for hair support for content and campaign shoots, and will often pay for models. It’s an easy entry point into networking and building a creative portfolio. Make it about your skill and the aligned connection, not just the follower count. And always, always find your niche and be confident in it.

Collaborations That Count

We get asked all the time to participate in giveaways or local events. And most of the time, we say yes, but with intention. We assess who else is involved, the expected reach, and whether it’s aligned with our brand.

Last year, a woman I know invited us to be part of a cancer charity ball with 1,800 attendees. We gave everyone a complimentary blow-dry voucher (obviously excluding Saturdays!), and for Brooke Vilanovic’s Ladies Day, we gave $50

vouchers for over 400 gift bags. Yes, it was a lot, but the exposure was worth it, and we knew we were targeting our core audience and also giving back to our wider community.

One of my favourite digital campaigns was our 12 Days of Christmas giveaway. We actually bought vouchers from local businesses we loved, think skincare clinics and jewellery brands, before asking them to collaborate. Instead of asking for or expecting a freebie, we initiated value, and when they saw what we were doing, they were excited to jump on board.

But don’t be fooled by the glamour of giveaways. The admin side is real! Monitoring entries, checking profiles, tagging, verifying winners, it’s a full-time job if you’re not organised which is an even more crucial reason to make sure they are strategic.

How to Get Started:

Start small and think hyperlocal. Reach out to businesses near your salon and focus just on those. You want to find the ones with a strong and established customer base which matches your demographic. Always be clear about your goal before your approach- is it new clients, retention, or community reach?

Offer to include their product or information in your client gift bags or retail area and look at ways to promote on social media. Be brave enough to step up and ask if they’d be open to a joint social post or small giveaway. The worst that can happen is they say no, and then you can look at other options.

Turning Your Team Into Ambassadors

One of the most powerful things we did at Circles was empower our team early on to become ‘mini-influencers’, because their profiles are

powerful tools for building clientele and brand credibility. Because of this we have offered dedicated social media training for all staff for a long time now, and we continue to do this as it evolves.

This approach is also broken down by career stage too. Seniors with full books have more freedom. New team members? We guide them through content checklists and even help them build their bios. Everyone’s different, some love creating reels, others are great with photos, so we tailor our support based on their strengths. We encourage profile pics, “day in the life” posts, and voiceovers. But we never force it. You can’t build trust or visibility by coercion.

How to Get Started:

If you want to build in-salon influencers, start with practical training. Ask your team what kind of content they enjoy and give them permission to create, but also provide structure. Templates, checklists, and 1:1 support are key, especially in the beginning. Encourage them to show their face as much as possible as it builds trust, but be mindful of boundaries. It can be a lot to put themselves out there to the internet world so incentivise content creation and celebrate wins.

Sharlene has recently been embracing and growing her own personal brand on TikTok, @sharleneleelee, and we have seen first-hand the trolling and negativity which is rife on social media. Because of this it is crucial to keep an eye on your team’s profiles and have regular check-ins to protect their mental health first and foremost.

Embracing Tried and Tested Systems

Right now, we’re building Club C - our digital portal that will host downloadable assets, online education, and shadowing opportunities. One of biggest elements of this is our much anticipated Digital Asset Pack which has just launched!

This one stop shop includes everything needed to completely manage your social media planning. It has a wealth of tools including caption templates, consultation video scripts, clear posting guidelines, carousel templates, and strategy.

We created it because we saw a gap. Salon owners want to diversify digitally, but they’re overwhelmed. They don’t know where to start, so this is about making it easy and giving teams the tools they need to grow both personally and professionally.

How to Get Started:

Ask yourself where your biggest digital gap is. Content? Education? Visibility? Then start there. Invest in simple, streamlined tools that take the stress out of showing up online. Use templates wherever possible and create simplified systems for continuity. Don’t forget - often your team is your best resource, especially all the Gen Y talent you have who are already so savvy. Empower them and build together.

The future of our industry is digital. Whether it’s education, marketing, or brand building, we have to evolve to stay relevant. That means empowering your team, systemising your digital processes, and leaning into new ways of connecting.

Digital diversification isn’t about doing everything. It’s about doing the right things with purpose. For us at Circles, it’s been a journey of experimentation, not always getting it right, but the payoff? Long-term visibility, client loyalty, and a brand that feels as strong online as it does in real life.

Check us out @circlesofhair on TikTok and Instagram and hopefully we will inspire you to diversify in a new way!

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25 Years of Motivation: Creating a Culture Where Stylists Shine

By Scott Sloan

After 25 years in this industry, one truth has never changed: no two people are motivated the same way. What lights up one hairdresser might leave another flat. What pushes one team member to grow might overwhelm someone else. And that’s exactly why, as salon leaders, it’s our responsibility to build multiple pathways for growth and creativity so no one gets left behind.

Motivation is all about finding the spark in each person and giving them the space and support to let it burn. At Sloans, that’s taken many forms over the years, but all of them are rooted in one idea: if you create opportunities worth showing up for, people show up at their best.

Over the years I have learnt through trial and error some of the most effective ways to motivate and drive the Sloans team to new heights which I run through here.

Supporting Our Team to Enter Awards

From editorial styling to client transformations, every team member does something incredibly well and I am dedicated to making sure that can be seen. That’s why I’ve always encouraged our team to enter both creative and business awards, not just for the win, but for the experience.

Awards are a huge motivator when done right. The process pushes you to look at your work critically, articulate your vision, and own your strengths. We support our stylists and colourists through the whole journey: brainstorming, concept, shooting, submitting.

Watching someone pour their heart into a collection, then have it recognised on a national, or even international, stage? That’s the kind of motivation that lasts. We have had 9 team members win multiple industry awards over the past 5 years alone, not to mention all the Finalists’ nominations.

These achievements build a culture where excellence is celebrated and personal ambition is supported. It tells your team that we see your potential, and we’ll back you to go after it. Plus, it builds money can’t-buy credibility for the salon with that high level of industry endorsement.

The Sloans Creative Team

One of the best initiatives we’ve implemented is our Sloans Creative Team which was created back in 2014. It’s a hand-picked group of our stylists who get to push boundaries, collaborate on editorial collections, and work on creative shoots and fashion campaigns. This team provides a chance to step out of the usual salon flow and dive into high-concept, high-impact projects.

We kicked this off when we had the opportunity to present at the Hair Expo Gen Next Gala with a show entitled ‘COME ON, VOGUE’. This gave us as early chance to fuse our love of high fashion with a hair showcase that acted as an ode to the runway and supermodel era. Being part of the Creative Team builds pride and ownership. It creates a sense of belonging to something exciting. But just as importantly, it becomes a mentoring space where experienced stylists work side by side with emerging talent. It’s an incredibly powerful way to bring a team together.

The energy that comes out of those sessions carries straight back into the salon. It fuels innovation, keeps trends alive on the floor, and deepens the team’s confidence in their own voice.

Fashion Weeks Around the World

There’s nothing quite like Fashion Week! The pace. The pressure. The artistry. I’ve been fortunate enough to work on shows across the globe, and one of my greatest joys is bringing some of my team along for the ride.

I remember bringing some of my team along with me when we worked on the CHANEL Spring/Summer 12 show and their eyes all lit up the moment they stepped backstage. The experience opened their perspective on what was possible in their careers- the same way it had done for me the first time I was backstage. After these experiences we all come back to the salon completely re-energised for client work. These experiences aren’t moments of transformation. Take that same feeling to Paris Fashion Week and even I am not immune to feeling the creative magic. When a team member sees their work contributing to the global fashion conversation, their self-belief goes through the roof. It’s motivating in a way no workshop or coaching session can replicate.

Education, Leadership & Mentorship

Not everyone wants to be backstage or on stage and that’s fine. Some stylists are born educators. Some are nurturers. Some find their fire in helping others grow. That’s why I have created dedicated internal pathways for leadership, education, and mentoring at Sloans. We encourage team members to step up as in-salon educators, lead training sessions, or mentor juniors. These roles build leadership skills, deepen technical understanding, and create a culture of learning that benefits everyone. One of the most motivating things you can do for a team member is say ‘I trust you to lead’. That trust builds loyalty, pride, and a powerful sense of purpose within your salon brand.

I’m passionate about developing the team’s educational skills, working closely with them so they can one day step onto the platform themselves if that’s a path they choose. Whether it’s to build their personal brand, represent Sloans nationally or internationally, or work with product companies as guest artists, the goal is to give them the confidence and expertise to excel. We also collaborate closely with our product partners to ensure we’re not only receiving world-class education, but also nurturing the next generation of educators who truly understand their products and innovations.

Mastering What You Stand For

Beyond the big-ticket opportunities like Fashion Weeks or Awards, true motivation is built in the day-to-day. It’s in how we talk to each other, how we celebrate wins, how we give back.

At Sloans, we focus on creating a culture where feedback is constructive, communication is open, and every team member feels seen. We’ve implemented regular oneon-one check-ins, team development days, and peer recognition systems. Small things that add up to a big sense of belonging. We celebrate our diversity and even created a complete recruitment campaign based around embracing and celebrating these differences. We also actively create our own initiatives to give our team members who thrive more on client and community interaction the opportunity to shine beyond their day-today salon duties. We want to engage the wider community but also give them opportunities to give back to things that matter to them. Activations like our unique ‘Lane Cove Night Out’ event to celebrate and champion local CBD businesses, or our work with Starlight Children’s Foundation creating Pop Up Salons to brighten the lives of children and their families in hospital. The best part of my job isn’t running a successful salon. It’s watching someone start as an apprentice, then become an award-winner, an educator, a leader, an inspiration. And knowing I had a small part in helping them believe in what they could be.

HOW YOU CAN CREATE YOUR OWN DREAM SALON CULTURE

• Recognise individual motivators: no two stylists are driven by the same thing so build flexible paths that cater to different ambitions and talents.

• Encourage industry recognition: support your team in entering awards, not just to win, but to grow through the process and build profiles.

• Build a ‘Creative Team’: develop a platform for stylists to collaborate on high-impact projects outside of client work to fuel inspiration.

• Open doors to iconic experiences: explore game-changing opportunities like Fashion Week and extra-curricular activities to build excitement and think outside the box.

• Build leadership from within: empower team members to take on roles in education, mentoring, and leadership.

• Foster a culture of motivation: make motivation part of your everyday salon culture through regular check-ins, open communication, recognition, and celebration of diversity.

• Champion community and connection: encourage your team to give back. Creating purpose beyond the salon walls strengthens culture and reinforces shared values.

So, if you’re a salon leader wondering how to keep your team motivated, start by asking what would make them feel proud. Then build it with them and watch them thrive. Create space for every stylist to shine and watch them become more motivated than ever.

Unpopular Opinion: Great Leaders Don’t Always Lead from the Front

By Dwight Hodge

Let’s get one thing straight: just because you own the salon doesn’t mean you have to be the first one in, the last one out, and the glue holding it all together. In fact, if you’re still trying to be that person, it might be the very reason you feel tired, stuck, and like the dream of owning a salon has slowly turned into just another job.

I am not here to tell you it’s about doing more. It’s about doing less on purpose. It’s about embracing a leadership style that feels almost counterintuitive but delivers more freedom, more trust, and yes, more profit.

Let’s talk about stepping back to step up.

Salon owners are natural doers. You’ve built something from scratch. You’ve put in the hours, dealt with the dramas, and juggled clients, team, stock, payroll and a million other things. So, stepping back? That can feel risky.

But leading through support, not the spotlight, isn’t about disappearing. It’s about flipping what many consider the traditional leadership model on its head. Instead of being in the spotlight, the centre of everything, you become the foundation. Your role shifts from one of control to one of support. From directing every move to building a team that can move without you.

Here’s why that matters.

1. Empowering your team = More Freedom for you and them.

When your team feels trusted and capable, they stop leaning on you for every decision. That means fewer interruptions, less micromanagement, and more space for you to think, plan, or take a break (or just a breath). But this doesn’t happen by accident. You must actively develop your team’s confidence and skills. That might mean more training. It might mean letting them make (and learn from) small mistakes. And it definitely means resisting the urge to swoop in and fix everything yourself.

Think of it like this: every time you jump in to save the day, you’re teaching your team that they need saving.

2. A Self-Regulating Team Feels Like Magic (But isn’t)

Have you ever taken a day off and come back to a pile of problems waiting for you? That’s a sign your team isn’t yet self-regulating. A self-regulating team holds itself to account. They solve small issues amongst themselves. They know what “great” looks like without needing you to spell it out.

This doesn’t happen because you gave a great pep talk once. It happens because you’ve built clear expectations, strong communication skills, and a culture where feedback flows freely (both up, down and side to side).

I know a salon owner who used to feel anxious every time she left the floor. She’d text the team constantly, worried something would slip. Now? She works in the business a few days a week. She is currently off travelling for a few weeks.

Her team handles guest rebooking’s, retail targets, and even coaching their apprentice without her hovering or even being there.

It took six months of effort to build that rhythm. But now she’s got space to work on the business instead of drowning in it.

3. The Inner Shift Is the Hardest Part

Let’s be honest. For most of us, the real challenge isn’t the team. It’s ourselves. If you’ve spent years proving your value by being the busiest, most knowledgeable, most reliable person in the room, it can feel terrifying to step back. What if they stuff it up? What if they don’t care as much as you do? What if your identity is wrapped up in being the go-to?

Here’s the truth: if you’re doing everything, your team never has to grow. And neither will you.

Stepping back to step up asks you to rewire your mindset. It says, “I don’t need to be in control to be in charge.” It trusts that your team can rise if you give them the structure, tools and encouragement to do so.

4. The ROI of Leading through support, not spotlight

This isn’t just about feeling good or being nice. There’s real business value here. When your team owns their results, they take more initiative. That means better client experiences, higher rebooking rates, and stronger retail sales. And all of that leads to more predictable income. On top of that, when you’re not stuck in the weeds every day, you can finally think about growth. You can plan that blow

wave night, update the price list, or finally sort out that messy back bar. Or maybe pick your kid up from school without feeling guilty or your phone buzzing nonstop.

It Starts with One Shift

You don’t have to overhaul your leadership style overnight. But what if you started by doing one thing differently?

• What if you let your senior lead the next team meeting?

• What if you asked your apprentice how they’d solve that colour mishap before stepping in?

• What if you blocked out one afternoon a week to be unavailable and trusted the salon would be fine?

The freedom you want as a salon owner isn’t found in working harder. It’s found on the other side of what you’re avoiding. It’s found in building something that runs beautifully without you always holding it together. And that starts with stepping back.

Dwight Hodge @dwighthodge_leadership_coach

Balancing Multiple Businesses: An Industry Perspective

By Hayley Mears

Managing a single business demands significant energy and focus, however more and more of us are juggling multiple ventures at any one time. There are side hustles, projects, volunteer gigs, and even being a social media moderator feels like another part-time job. So many of us are wearing way more than just one hat. There are some incredible pros and some shattering cons when it comes to diversifying how many roles, jobs and projects we take on.

This entrepreneurial dance of having many projects on the hop simultaneously is something I have done my entire career, sometimes it’s a huge success, and other times it’s a huge failure. Both of these experiences just add another layer of knowledge, lessons and experience. Right now, I juggle three different industry projects Six Underground Media - my first baby, a creative agency that services the industry through marketing and branding. Next is the Cutting Through the Noise Podcast, which I cohost with Stephanie Mason and the new addition to the brand portfolio is Watch This Space (formally known as The Secret Fox Education) in partnership with Mia De Vries. So, yeah, there is a lot going on and I want to share the good, the bad and the VERY REAL.

I can see how this hamster wheel of work could easily turn into burnout. The difference is, at this point in my life, I can see multiple steps ahead. I know how to listen to my body, lean into my intuition and hit pause to recalibrate. One of my favourite quotes is “learn when to rest, not to quit.”

So, what’s the secret? Well, I don’t know, but I know what does work for me and what doesn’t. This also comes from a place of having been at business rock bottom. 18 months ago, things were the HARDEST they have ever been in my time as a business owner. Clients were leaving, retiring, closing and cutting expenses like never before. Hindsight has highlighted that the reason this happened in such a short time frame was because we had government support during the pandemic. It kept businesses afloat and almost gave a false sense of security. But we emerged into a different era (one we were not expecting) and things changed. Lifestyles evolved, spending dropped, travel paused, employment shifted, and this meant that our clients changed. The consumer changed that took a year to really take effect so that we could see and understand the NEW consumer.

Take Immediate Action

One of my approaches that has served me well is always “take immediate action”. If something is starting to head south, don’t wait and watch in the hope that things will get better. If you do that, you’re digging yourself out of a deep hole and not a shallow hole.

Be Okay with The Tough Decisions

Every business has to make decisions at some point that will not be favourable with their team or brand partners. This is OK. The lead-up to making the call is usually much worse than implementing the decision. Once the band-aid is ripped off you have entered the next chapter.

Take Calculated Risks

If you see an opportunity, but it doesn’t quite fit the space you have to work with, get creative. Think about reformatting, rebuilding or segmenting the offering to make it fit with your framework. For example,

Not Every Business Action Needs to Have a Financial ROI

Over two years ago, when we launched the Cutting Through the Noise Podcast, with my partner Stephanie Mason, we knew that this would not be a money spinner. It was a platform for discussion and building relationships. The ROI in the relationships we have made has completely exceeded any expectations we could have had. We have been able to shine a light on exciting new businesses that the industry had not yet discovered, and we were about to create new brand partnerships in the adjacent space with our primary businesses. The added bonus was this podcast brings value to so many hairdressers but is also great PR for us personally and keynote speakers and educators.

Return to Skills You Haven’t Been Using. Another example of this is my return to education. I was so blessed to have the opportunity to work with my incredible friend Mia De Vries to rebrand The Secret Fox Education to Watch This Space. I now have the opportunity to dive back into the skill of a guest artist/host and be an industryfacing profile in the world of education. This is a great way to utilise existing skills and improve on that.

Pros of Diversifying Your Time and Business Offerings

1. Financial Security: Having multiple revenue streams can provide a safety net. If one venture faces temporary setbacks, others can sustain your financial stability.

2. Opportunities for Innovation: Engaging in various industries can open up cross-pollination of ideas, leading to

innovative solutions and unique perspectives that keep your enterprises ahead of the curve.

3. Expanded Network: Each business comes with its own network of clients, partners, and collaborators, broadening your reach and opportunities for personal and professional growth.

4. Satisfaction and Fulfilment: Running multiple businesses allows you to explore diverse interests and passions, which can be profoundly rewarding.

Cons of Spreading Your Efforts Across Multiple Ventures

1. Time Management Challenges: With limited hours in the day, managing multiple priorities can lead to ineffective time management and stress.

2. Risk of Burnout: Constantly juggling multiple responsibilities can lead to physical and mental exhaustion. The signs are all too familiar—body aches, an adrenalinefueled rush from task to task, loud sighs of frustration, and deteriorating self-care habits.

3. Diluted Focus and Quality: Without adequate focus, the quality and growth potential of each business can suffer as attention becomes scattered.

4. Increased Complexity: More businesses mean more decisions to make, more crises to manage, and intensified logistical challenges.

The key to management is the constant evolution and assessment of what is working and what is not. Your life will forever be a long to-do list that you never get to the end of. You need to be ok with that and realise as an entrepreneur there is always more to do and more to learn.

If you have questions or feedback, I would love to hear from you. Please reach out

Hayley Mears

@sixundergroundmedia @cuttingthroughthenoise.podcast

Why You’re Overcomplicating Your Social Media Content (And What To Do Instead).

By Belinda Haigh, Founder & Director of Social Standards

Let’s be honest, most salon owners overthink their social media. You sit down to post, but suddenly you’re questioning if your work is good enough, comparing yourself to other salons with perfect feeds, and wondering what you should even post today. Before you know it, another week has passed with nothing posted. Sound familiar?

The truth is: you don’t need perfect, you need consistent. And the good news? You’re already sitting on plenty of content. You just need to learn how to use it.

Here’s how to simplify your content creation and still show up consistently:

1. Turn your everyday work into content

Your clients love seeing what happens inside your salon and what you and your team of stylists get up to behind the scenes. Don’t wait for professional photo shoots or perfect lighting. The beautiful blonde you just toned? Snap a quick ‘before & after’ on your phone. Film a short clip while applying a smoothing treatment. Take a close-up video of your stylist setting curls for that trending bouncy blow-dry look.

Every appointment is an opportunity for content — you’re already doing the work, just document it.

2. Stop chasing trends — focus on what helps your client

While trending audios and videos can help, what your audience really wants is value. Share your expertise:

• Your top tips for healthy winter hair

• What shampoo you use at home

• How to protect blonde hair from brassiness

• The difference between professional vs supermarket products

This kind of content builds trust, and trust builds bookings.

3. Repurpose everything

One piece of content can become five: A quick video of a treatment can be a reel, a before and after post, a product highlight, a tip shared in Stories, and a pinned FAQ on your profile.

You don’t need to create more content when you can easily repurpose what you already have.

4. Progress over perfection

Your content doesn’t need to look like a big, beautiful salon with a full media team. Your clients want to see YOU, your team, and the genuine experience they can expect in your chair.

The more authentic your content feels, the more it will resonate.

Feeling overwhelmed? You don’t have to do it alone.

At Social Standards, we help busy salon owners just like you simplify their social media with:

• Done-for-you monthly social media management to give you time to do what you love.

• In-salon content creation sessions (months’ worth of content in just a few hours)

• Personalised strategy sessions to map out your content plan so you always know what to post

If you’re ready to finally feel confident about your salon’s social media, get in touch, we’d love to help.

Book a free 30-minute chat by scanning the QR code below. Limited spots available.

@socialstandardsau Socialstandards.com.au

Face it: The Founder Era Is Here!

By Keira Maloney

If you’ve got a business, and a face - this one’s for you.

I know how it is. You open Instagram to post a Reel, and suddenly it’s:

• Three hours gone

• Five drafts recorded

• Zero videos posted

You’ve spiralled. You’ve analysed every blink, every “um,” every slightly off-centre background plant. You tell yourself you’ll post it tomorrow, when you feel more... ready. And the next day? Same thing.

But here’s the thing: your business doesn’t need a perfect Reel. It needs you. And right now, showing up online as the founder of your business isn’t just “nice to have”, it’s a nonnegotiable, and I’ll tell you why….

Hot take: People don’t buy from Canva templates. They buy from people.

We are deep in our “please, no more perfect” era. The overly curated feeds? The beige aesthetic with one carefully placed latte? We’re done.

Trust is the currency now, and faceless brands? Flat broke.

Here’s the deal:

81% of consumers won’t buy from a brand they don’t trust.

82% are more likely to trust a business if the founder shows up on social media.

So if you’re hiding behind stock photos and hoping your logo will do the talking… babes, it won’t.

After working with a heap of beauty, wellness, and coaching brands, I’ve seen what actually works. And spoiler alert: it’s not the stiff, awkward “professional” photos where you look like you’re about to deliver a TED Talk on spreadsheets. It’s the candid shots, it’s you,

being a normal human, showing up with real energy, doing what you do best.

Did you know that Instagram posts with human faces get 38% more likes and double the impressions (Random Labs, 2024). Also, 77% of people prefer to buy from brands they follow on socials. And if they’re already following you? They want to trust you; they just need to see your face to believe you.

Add in the fact that 71% of people are now worried they can’t trust what they see online thanks to AI, and 83% think AI content should be clearly labelled (Quirk’s Media) … so showing up as the founder isn’t a nice-to-have. It’s a survival strategy.

So no, you don’t need to rehearse a 12-slide pitch deck or learn TikTok dances. You just need to show up. Talk to camera. Share a story. Laugh at yourself. Be wildly, wonderfully human.

Because that’s what cuts through now.

Not a filter. Not a font. You.

Visibility isn’t just about bookings. It’s about impact.

Okay, sure, showing up might be the difference between someone booking a treatment or clicking out of your website. But zoom out for a second. What if your visibility is the reason someone else starts?

Think about it: someone out there is quietly watching your stories, your behind-the-scenes posts, and unfiltered updates. They’ve got the dream, the idea, the fire, but no real example of what’s possible - Until they see you.

You showing up, might be the thing that makes someone believe they can do it too. You stop being just a business owner. You become proof.

The reason a person sticks it out through their apprenticeship.

The reason a salon finally raises their prices.

The reason someone opens their own space, because they saw you do it first.

You’re not just selling a service. You’re showing people what success can look like in this industry. So yes, show up for the bookings, but also, show up because someone out there needs to see what’s possible.

You’re not “too small” to be seen

Let’s kill the myth that founder visibility is just for million-dollar brands and TED Talk types. In reality, it’s the solo operators, the creative misfits, the people doing things differently who benefit most from showing their face.

Because you’re not trying to reach everyone. You’re trying to reach your people. So, if you’ve been waiting for the perfect timing, the right lighting, or a more polished version of yourself, stop. Just show up.

You could be the reason someone books. Or better yet, the reason someone dares to back themselves and start. Because when we see you, we believe we can do it too.

Keira, @the_salonphotographer

Negative Feedback: How to turn it into a Positive for Your Business.

By Angeli Marie Shaw

No one likes receiving negative feedback. It can hit hard, especially when you’ve poured your heart, time, and talent into your work. Whether it’s a less-than-glowing review, a client who wasn’t 100% satisfied, or an unexpected social media comment, that sting can stick around far longer than it should. But here’s the truth: negative feedback doesn’t have to be a setback. In fact, when handled the right way, it can become one of your most powerful tools for growth, connection, and business elevation.

Let’s talk about how to shift your mindset and use criticism not as a reason to crumble, but as an opportunity to rise!

Don’t Take It Personally (Even When It Feels Personal)

This is easier said than done, especially in an industry where what we do is so deeply personal. As hairstylists, our work is a blend of art, intuition, skill, and connection. So when someone’s unhappy, it can feel like a rejection of us. But here’s a gentle reminder: negative feedback is rarely about your worth. More often, it’s about unmet expectations, miscommunication, or something completely unrelated that the client is projecting onto the experience. So take a breath. Pause before you react. Give yourself a moment to shift from emotion to logic. Ask yourself “Is there something I can learn from this? Or is this simply a reflection of where someone else is at?” That shift alone can change everything.

Listen With Openness, Not Ego

If the feedback comes from a genuine place, it deserves your attention. Listening with openness doesn’t mean you agree with everything said, but it means you’re willing to reflect without immediately getting defensive. Ask clarifying questions if needed. Stay calm, even if your inner voice is screaming. The person in front of you (or behind the keyboard) may just need to feel heard.

You don’t have to explain everything away or justify every decision. Sometimes a simple, heartfelt response like “Thank you for your honesty. I really appreciate the chance to reflect and improve” can de-escalate tension and show true professionalism.

Find the Gold in the Grit

Every piece of feedback, especially the ones that make you feel uncomfortable, holds insight. Maybe your consultation process needs tweaking. Maybe your booking system is a bit clunky. Maybe the tone of your confirmation

messages could use some warmth. Instead of brushing it off or spiraling into self-doubt, use it as data. Journal about it. Bring it up in your team meetings. Look for patterns. When you start to see feedback as information, not criticism, you empower yourself to lead and grow with intention. Even one small improvement made from feedback can prevent future misunderstandings and help you uplevel your entire client experience.

Don’t Let One Comment Erase All Your Wins

Negative feedback has a sneaky way of becoming louder in our minds than the dozens of positive ones. It’s a natural bias. We’re wired to spot threats and protect ourselves. But just because one person had a less than ideal experience, doesn’t mean you’re failing. Look at the whole picture. All the return clients. The glowing reviews. The referrals. The transformations. Try keeping a “praise folder”, digital or physical, where you store screenshots, thank you messages and rave reviews. On tough days, come back to it. Remind yourself of the impact you’ve already made. One piece of feedback doesn’t define you. It’s just a moment. A stepping stone.

Show Professionalism and Class

How you handle negative feedback says more about your brand than the feedback itself. A calm, professional, and graceful response builds trust not only with the person who gave it, but with anyone else watching. If it’s a public review or comment, resist the urge to “bite back.” Stay grounded. Be polite. Be firm if needed, but always respectful. Something like “I’m really sorry to hear you felt this way. This certainly wasn’t the experience we aim to deliver. I’d love the opportunity to discuss this further and see how we can make it right” goes a long way. People don’t just watch what you do, they watch how you handle things. Let your character speak volumes.

Protect Your Energy—But Stay Accountable

Some feedback crosses the line into bullying, aggression, or personal attacks. In those cases, it’s absolutely okay to protect your boundaries. You do not have to engage with abusive behavior. But if the feedback is respectful, even if it stings a bit, it’s part of being in business. Growth comes with accountability. We don’t need to be perfect, but we do need to be honest and willing to evolve. Remember that true leaders don’t avoid hard conversations, they rise to them.

Let me just say, if no one has told you lately, you’re doing an incredible job! Being a stylist takes skill, passion, resilience and heart. Receiving feedback, especially when it’s not glowing, is never easy. But if you choose to respond with grace, self-awareness and curiosity, you’ll grow stronger! So hold your head high, reflect with honesty, and remember; feedback doesn’t mean failure! It means you’re still in the game. And you’re growing!

Love & Bliss, Angeli xxoo

Angeli is a Holistic Empowerment Coach, Mindset Mentor/Trainer and the founder of The Bliss Coach. To work with me in 2025, visit www.theblisscoach.com.au or follow me on Instagram @theblisscoach to connect and find out more.

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Miracle Bond3 Building Mask 89ml

Sara Allsop

FLOWERS OF LIFE

I paint flowers so they do not die” - Frida Kahlo

For this photographic collection, the concept draws inspiration from the legendary Frida Kahlo, capturing the strength, beauty, and individuality she embodied as a woman.

The collection aims to honour her iconic style, unapologetic self-expression, and the fusion of cultural and personal identity that made her a global icon.

Frida’s fashion and styling heavily influenced the overall mood of the shoot, with vibrant colors, embroidered details, playing a key role in the wardrobe.

Her love of bold statement earrings, and rich fabrics will be mirrored in the styling choices, creating an eclectic and empowered atmosphere.

Overall, the collection weaves the strength and beauty of Frida’s Xochipilli flower of life painting into a modern interpretation, using red to evoke passion, energy, and a deep connection to both heritage and personal identity.

CREDITS:

Hair: Sara Allsop

Photographer: Jock Robson

Fashion Styling: Sopheak Seng

Makeup: Richard Symons

2025 AHIA CREATIVE NEW ZEALAND HAIRDRESSER OF THE YEAR

“Winning the title of New Zealand Hairdresser of the Year is an incredible honour – one that represents far more than just a personal milestone. When my name was read out, I was truly surprised. This award isn’t just about individual creativity or technical skill; it’s recognition of the work I’ve dedicated to all areas of the hairdressing industry – from the salon, to editorial and competition work, to education, mentoring, and helping grow the next generation of stylists. It acknowledges the hours spent lifting others up, sharing knowledge, and creating opportunities for emerging talent and the NZ industry as a whole. To be named NZ Hairdresser of the Year is humbling. It reinforces that the effort we put into elevating others, staying passionate, and pushing boundaries truly matters. This recognition belongs to the incredible teams I work with and the many talented individuals I’ve had the privilege of mentoring along the way.

This title is a celebration of our whole community – and I’m deeply proud to be part of it.”

Sara Allsop