Black Country Business Spring 2024

A BLACK COUNTRY SUCCESS STORY P.4

GROWTH CONTINUES FOR VARLOWE P.26-28

REGENERATION FORTHE REGION P.37-49

STREETWISEMAYORFOR THEWEST MIDLANDS ANDY STREET, OUTAND ABOUT

ngagewith us andyou will bene tfro

• Access to apool of candidates whohavebeen screened forsuitability

• An opportunitytotrain newtalentand work towardslongter success

• Adviceongovern ent fundingand grants to supportthe training of your apprentice

• Acost-effectivesolution to address growing de ands on your business andplug skills gaps

Contact our Apprenticeship Team to find out ho ecan he p our usiness mai apprenticeships@halesowen.ac.uk

www.halesowen.ac.uk

BRIERLEY HILL’S EMMIERA GROUP

BLACK COUNTRYSUCCESS STORYOFGROWING FIRM

Investment in its own IT has helped transform afurniture repair company that has just celebrated its 20th anniversary and helped make it areal Black Country success story

James Lane, founder of Emmiera Group, started the former Homeserve Furniture Repairs from his home in Amblecote as one man in a van.

Three years later it moved to Delph Lane Industrial Estate in Brierley Hill.

The continued growth of the business saw it move to its current much bigger premises at Waterfront Business Park in the town in May 2022. The call centrethereoperates 9am to 5pmMondaytoFriday and handles morethan 5,000 jobs aweek.

Emmiera Group –renamed last summer for Mr Lane’s three daughters Emmie, Rose and Abbie –now employs morethan 250 including

its nationwide team of technicians who go out to carry out the repair work.

Chief executive Mr Lane said he was very proud what Emmiera Group had grown to become.

“The rebrand has been areal success and and went moresmoothly than expected,” he added.

The 20th anniversary celebration day on February 23 at head office was an opportunity for the whole team to let their hair down. There was areally good buzz and it was areally great day,” said Mr Lane, who says that the group is set to move into new areas in the future.

“I’m hoping for another 20 years of growth for Emmiera.”

The bespoke efficient system developed by IT manager Dav Pattar and his in-house team has been key to the growth and success. It is constantly

being improved and refined. The arrival of smartphones was transformational for the business with technicians now using an app to find out about their jobs. It also means customers can track the progress of their repair.

Emmiera provides repair services for leading national furnitureretailers

I’M HOPING FOR ANOTHER 20 YEARS OF GROWTH FOR EMMIERA

and independents and manufacturers across the UK and in Ireland. The clients load repair jobs on to the system

and the call centreteam at Emmiera headquarters then books appointments for its technicians to carry out the work at people’shomes.

Mr Lane is proud to have created abusiness that he says has become asymbol of reliability,quality and customer satisfaction. It has areputation as Britain’slargest and leading furniturerepair specialist and its technicians visit morethan 25,000 customers amonth.

Mr Lane says asecret behind his company’ssuccess has been diversifying into new sectors and constantly striving to meet the evolving needs of clients.

At the heart of the rebranding has been a commitment to excellence in furniturerepairs and insurance. It also involved expansion of offerings to include property repairs, commercial projects and reupholstery

THE EMMIERA GROUP MANAGEMENT TEAM

TESLA’S SCIENCE PARK HUB

Electric vehicle giant Tesla is to open aregional hub for vehicle servicing in Wolverhampton.

The United States company, owned by Elon Musk, has been given the green light to open up in abuilding on the former gas holder site at the University of Wolverhampton Science Park in Mammoth Drive, just offthe Stafford Road.

Tesla, which has its headquarters in Austin, Texas, has been given approval to make external alterations to the recentlyconstructed unit on which work started in September 2022.

Alterations to the arrangement of the outside parking area at the 18,000 sq metres site will see parking

increased from 98 to 269 spaces.

Awash bay for cars is being installed along with aseries of post andwall-mounted EV charging points.

In astatement to planners, Kevin Ayrton of ELG Planning, acting on behalf of Tesla, said: “These changes are required as part of the company’sproposalto occupy the building. Tesla are an innovative industry leader in the development of electric engines, solar and integrated energy solutions, and one of the most valuable companies in the world.

“They areatthe cutting edge of the knowledge industry as one of the earliest developers of electric vehicles. Their profile and operation

fully complement the technology-focused business park at Wolverhampton Science Park.

“A separate application for aLawfulDevelopment Certificate is being made at the same time, to seek formal confirmation that the proposed use of the building by Tesla does not need planning permission for a change of use, as has already been confirmed by the local planning authority as part of pre-application discussions with the landlord.

“The site is located within a predominantly industrial area and is allocated in the local plan for employment use. It was formerly agas holder station, having remained vacant priortoredevelopment

work and the construction of the new units, which started in September 2022.

“Overall, the package of proposed changes is modest and will have alimited impact, whilst facilitating the occupation of the unit by Tesla.”

Planners have granted Tesla approval for ground floor doors and roller shutters on two sides; extract ducting to be added; a60square metre vehicle wash bay,alterations to servicing areas to allow for the parking of serviced vehicles and new post and wall-mounted electric vehicle chargers.

The Tesla Centrebuilding will also include ashowroom, IT room, collision workshop and bodyshop.

BIG CELEBRATION NIGHT FOR AWARDS

The winners of the Express &Star Business Awards 2024 will be revealed in Wolverhampton on June 13.

The awards night is going to be even moreofacelebration this year as it also marks the 150th anniversary of the Express &Star itself.

Well over 100 entries have been received for 10 categories with the 11th award for Business of the Year, sponsored by thenewspaper, taking all of the entries into account.

The reigningBusiness of the Year isUSP Steels from Kingswinford.

The dinner,compered by Central television weatherman Des Coleman, takes place for the first time at The Halls in Wolverhampton.

Entries for the awards closed on March 6and tickets for the event arenow on sale at https://businessawards. expressandstar.co.uk/product/ awards-ticket/

Express &Star acting editor Mark Drew said that the awards wereanimportant part of the 150th anniversary celebrations and would shine aspotlight on some of the region’smost outstanding businesses.

The event is made possible through the sponsorship of Carvers Building Supplies, Crowe, Higgs LLP,Collins Aerospace, Emmiera Group, Richardson, MNA Digital, City of Wolverhampton Council, Wombourne Windows and Black Country and Marches Institute of Technology Drinks reception sponsors areCompass UK &Ireland, event producers areYarrington andtrophysponsors Silvaman and The Halls Wolverhampton. Pallet-Track in Wolverhampton is also asponsor this year

Express &Star Business Development Manager Peter

Hazel said: “I would really like tothank all of the sponsors –both old and new –for their continued vital support for the Express &Star Business Awards.

“Without them we wouldn’t be able to put on this blue riband event and celebrate the brilliant businesses that are based in our circulation area.”

The judges will be going out to visit all of the 2024 finalists to decide on the winners in April.

The Midlands Air Ambulance has been chosen as the charity for this year’s awards.

NEW ERA FOR ELTA IN 50TH YEAR

This year marks the start of anew era for Elta as it celebrates 50 years in business and accelerates its agenda to move the dial on indoor air quality.

Major investment will be made into the Kingswinfordcompany’smanufacturing capabilities this year and the business previously known as Elta Fans has been repositioned as Elta.

This is apoignantbranding transition for the company as it signifies an identity that better represents the company’sfull capability beyond fan manufacturing.

As well as its industry leading fan technology, Elta will continue to invest in its air handling units, noise control equipment and controls to provide markets with holistic solutions that futureproof against the demanding challenges of modernsociety.Elta’sengineering expertise and bespoke manufacturing approach areboth fundamental to this and will thereforesee a significant investment into its factories which will help meet increased demand for full system specifications.

Sister companies, Fantech Ventilation in Ireland and Duct Products in NorthernIreland will also be unified under the Elta brand to

create acohesive presence across the industry and geographically ‘Air Movement, Air Quality’ is the company’s new mantra.

Mark Rickard, chief executive at Elta Group, said: “This strapline underscores two pivotal aspects that areatthe heart of our business. Air Movement signifies our commitment to engineering excellence, innovation, and precision in every aspect of our products. While Air Quality emphasises the role we play in ensuring cleaner,healthierand safer indoor environments.”

Mark will be supported by his senior leadership team in embedding this new vision across the business. They include Damian Buxton, chief executive at Elta; Vikrant Bhatt, director for England, Walesand Scotland; Mark Russell, managing director for Ireland and Chris Schofield, managing director for Northern Ireland.

Mark added: “We’reoften described as the sleeping giant of the ventilation industry,which is evidenced by many companies increasing their specifications with us once through the door.Ultimately,wecan buildany type of fan or ventilation system requiredwhich people sometimes don’trealise.”

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ELTA

BUSINESS DOUBLES IN SIZE

Afamily-run manufacturing business has moved and doubled the size of its factory,following a£7.59 million investment from the West Midlands Combined Authority.

Drywall Steel Sections, which has invested alongside the WMCA into the wider £13m scheme, has moved to anew 39,850 sq ft factory built on four-and-a-half acres of brownfield land in Ettingshall.

The firm was previously based in King Street, Cradley Heath for morethan 10 years but had outgrown the facility,which was also no longer fit for purpose for its modernproduction methods.

The factory manufactures light gauge steel framing for the construction industry (including modular housing), as well as steel products for wall partitions and ceilings. It also has an engineering department, DrySpec, which specialises in designing and detailing steel framing for avast range of buildings across the country

The WMCA’s investment has been used in part to cover the costs of dealing with several historic mineshafts on the site offSpring Road

and making it fit for redevelopment. The site had stood vacant since 2008 after luxury car maker Rolls Royce ceased using it.

The investment is the latest to be made by the WMCA as part of its nationally leading ‘brownfield first’ regeneration programme.

The total investment of the scheme also includes the construction of the G5 Industrial Park, acollection of 17 commercial starter units totalling 44,100 sq ft. These units areperfectly sized and located for small and medium sized enterprises (SMEs) to move into. It is expected to be home to around 150 new jobs once occupied.

Andy Street, Mayor for the West Midlands, and chairman of the WMCA, said: “Now Drywall areintheir new factory Ican’twaitto see them continue to grow and prosper in the years ahead.”

Drywall Steel Sections is part of afamilyowned group of companies set up by Rajinder and Sunita Gupta morethan 20 years ago. Since joining the business six years ago,their son Mayank has taken over as the managing director and the firm is seeing new growth through fresh vigour

ANDY STREET,MAYANK GUPTAOFDRYWALL AND STEPHEN SIMKINS

NEIL THOMAS DUDLEY COLLEGE CHIEF EXECUTIVE &PRINCIPAL

APPRENTICESHIPS –NOT FOR PLONKERS

TR AI NI NG

As Iwrite this, Iam awarethatitisthe start of National Apprenticeship Week, and alsothe start of anew series ofthe eponymously titled BBC television series “The Apprentice”, in which Sir Alan Sugar puts wannnabe CEOs through their paces in the quest to win aplace at his Board Table.

Theshow’semphasis on team working in the search for personal professional success is atimely reminder that every business is only as good as the group of people who make it up, and that whilst good management is a key component of awell-run organisation, so too arethe daily routine contributions of every worker

And those work habits of perseverance, graft, and dedication that amanager looks for in every employee arefrequently formed in the early parts of an individual’s career,often when they arean apprentice.

That’swhy apprenticeships areasimportant today as they were50and a100 years ago. As through an apprenticeship the next generation of nurses, electricians, and carpenters can witness firsthand the behaviours of their work

colleagues –who act as their role models.

The task of supporting an apprentice on the factory floor, out on the construction site or in the boardroom is avital one.

Of course, I’ve heardpeople moan about being “landed with the newbie”, but I’ve also heardmany moreembrace the opportunity to pass on their expertise and nurture someone who often reminds them of themselves 10 or 20 years ago.

And when you think about it some of the most enduring partnerships on British TV are apprentice and master.Think of Lewis and Morse, Geraldine Grainger –Vicar of Dibley and her curate Alice Tinker and the most enduring of all Del Boy and Rodney

In all of these pairings the relationship doesn’tjust run one way,itismutually beneficial, with the senior partner gaining from the new ways of thinking and energy of their apprentice.

Many of our national icons and successful celebrities aretestimony to the power of an apprenticeship too. Host of “Amazing Spaces,” George Clarke started his career as an architect with an apprenticeship at 16-yearsold. His apprenticeship gave him agreat kickstart to his architectureeducation and

career.Karen Brady CBE also started out as an apprentice for the marketing company Saatchi and Saatchi before becoming the youngest managing director of Birmingham City FC at just 23-years-old.

Even Sir Alex Ferguson, who is one of the most successful football managers in the sport’shistory,winning 13 Premiership titles in his 26 seasons managing Manchester United, credits his leadership skills to the time that he was aTrade Union leader and apprentice toolmaker at atypewriter factory in Glasgow

Youmight also argue that King Charles spent many years as an apprentice to his mother.Learningthe skills he needed and mirroring her example.

So, if you werethinking apprenticeships and apprentices wereathing of the past, think again.

It’sless about “you’refired,” and moreabout being fired up, as all of these examples demonstrate the power of apprenticeships to change lives, build business and shape futures.

To findout moreabout the range of apprenticeships available at Dudley College of Technology contact: iotemployerservices@ dudleycol.ac.uk or call 01384 363808.

£400M FUND WILL HELP SMES THRIVE

The British Business Bank has launched its £400 million Midlands Engine Investment Fund II, unlocking additional funding to help smaller businesses in the region prosper and thrive.

The fund will drive sustainable economic growth by supporting new and growing businesses across the whole of the Midlands, through investment strategies that best meet the needs of these firms.

It includes arange of finance options with loans from £25,000 to £2m and equity investments up to £5m to help small and medium-sized businesses start up, scale up or stay ahead. The new fund aims to build on the success of the inaugural Midlands Engine Investment Fund, a£300m fund which has already supported 440 smaller businesses in the West Midlands.

It aims to help hundreds morebusinesses achieve their potential and increase the supply and diversity of earlystage finance by providing options to firms that might otherwise be unable to secure investment. Funding is designed to help firms with activities including expansion, product innovation, skills development and capital equipment.

Three fund managers have been appointed to manage the fund in the region. Wolverhampton’s BCRS Business Loans will manage smaller loans (£25,000 to £100,000), Frontier Development Capital will handle larger loans (£100,000 to £2m) and Mercia Ventures will manage equity deals (up to £5m).

MANAGING DIRECTOR KEVIN DRAPER, OPERATIONS DIRECTOR STEVE DOVE AND SALES DIRECTOR NIGEL EVANS

COPPER FIRM MAKES MOVE TO NEW BASE

Specialist copper supply chain partner Metelec has completed amove to “game-changing” state-of-the-art facilities near Wolverhampton.

Metelec, aleading copper stockholder and manufacturer, has relocated to a47,973 sq ft office and distribution centre at Hilton Cross Business Park, moving from Bloxwich.

Managing director Kevin Draper said the move represented asignificant moment in the company’s history as it looks to expand and grow,with benefits for employees and customers.

“Weare delighted to have completed the move to this

incredible new facility,” said Mr Draper.“The team has done an amazing job to keep the business trading at normal levels during the two-week move period.

“Wehavebeengrowing steadily foranumber of years but this is game-changing for us. It future-proofs our business and allows us to push forwardwith our expansion plans.”

The building has an impressive multi-functional open space that can be utilised for both employee and customer events.

It is close to the M54, making deliveries across the UK much easier,and also has dock levelling facilities,

allowing Metelec to accept containerised supplies for the first time, producing significant cost savings and lead time reductions.

With an EPC A-rating, the building has impressive credentials when it comes to environmentally sustainable and has EV charging points for employees and visitors. The infrastructureis in place to increase to 40 charging points.

Mr Draper said: “Wehave invested asignificant amount to make this apremier place to work.

“Our employees areproud to work hereand you cansee areal difference in their overall happiness.”

DEALMAKER JOINS HIGGS TEAM

An experienced dealmaker and passionate advocate of business in the Black Country and wider Midlands has joined alaw firm’scorporate team.

Joel Nixon has been appointed as partner at Brierley Hill-based Higgs, making the move from Flint Bishop whereheled the Birmingham corporate team. Prior to that he spent six years at Browne

Jacobson. Mr Nixon, who is from Wolverhampton, has significant experience in mergers, acquisitions, disposals, reorganisations and joint ventures across all markets, specialising in particular in health and social careand healthtech.

He has nurtured strong working relationships with professionals in the region, including corporate finance

advisers, accountants and tax specialists, helping to achieve best results for his clients.

He said he was excited to be joining afirm with astrong recordofdelivering deals.

“Higgs has such astrong corporate team and I’m proud to be apart of it,” said Joel. “It is ayoung, forward-thinking and dynamic team and this felt absolutely like the right step in my career.”

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So if your business is looking to grow its workforce and is looking at alternatives in the current marketplace, get in touch with our Business Engagement Team to discuss work placements, apprenticeships, recruitment and upskilling.

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Established by the Sandwell College family and supported by the Growing Places Fund in partnership with the Greater Birmingham and Solihull Local Enterprise Partnership, Tomorrow’s People offers the very best in skills-based learning and all the advice you need.

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To talk to us about how you can work with Tomorrow’s People, please call our team on 0121 667 5018.

£30M NEW HQ PROJECT APPROVED

Planning consent has been granted for the new £30 million headquarters of Task Consumer Products in Wolverhampton, which could create up to 50 new jobs.

Leading commercial property developer,Stoford, has been given approval to deliver the 210,000 sq ft of industrial/ distribution accommodation on an 18-acresite at Citygate Park, StaffordRoad.

It will see the expansion of Task’soperations within asingle location, creating purpose-built warehousing and distribution space to support existing and expanded lines of production.

The site currently comprises two large warehouses, one occupied by Task, and the other formerly occupied by Fablink.

Stofordhas already commenced demolition of the vacant unit which will pave the way for an 83,500 sq ft extension to Task’sexisting premises and the construction of anew 125,000 sq ft development on the same site.

Task is one of the UK’s largest independent paper converters and specialises in the manufactureand

distribution of market-leading soft tissue products including toilet tissue, kitchen towels and hand towels. It employs more than 120 full-time staff.

Nikul Patel, director at Task, said: “This significant milestone marks apivotal moment in our company’s growth and expansion plans. The new site will provide us with the vital space needed to accommodate our increasing production demands and allow us to streamline our operations efficiently.”

SALES EXPERTHIRED BY GROWING VIRTUS

An experienced UK retail salesdirector says he is looking forwardtoan exciting new challenge after joining ambitious West Midlands independent drinks collective Virtus Brands.

Tony Houlston, who has morethan 30 years’ experience in the food and drink retail sector and was previously at symbol group Select &Save, was appointed sales director at Virtus at the start of the year

Virtus Brands was founded by Wolverhampton entrepreneur Baz Kooner,who made asplashinthe industry by launching his own five-

times distilled premium vodka, Jatt Life, in 2020.

Jatt Life is now available in four different flavours and sold in 15 countries. Its success has allowed it to move into its own 15,000 sq ft in-house production facility,which has provided aspringboard for Baz to help other drinks producers manufacture, develop and grow their brands under the Virtus Brands umbrella.

Virtus now consists of 15 different up-and-coming brands, including Jatt Life, as well as Rico69, which is avegan cream tequila, Sweet Shop spirits, arange of flavouredvodka based on popular sweets, and Pink

prosecco. It also sells arange of pre-mixedcocktails under its Bartender’sSecrets range, ensuring Tony has plenty of variety when it comes to promoting and selling the products, which he intends to achieve via wholesalers, bars and through festivals later in the summer

Tony said: “I have worked in the retail and off-licence trade for many years so while much of this sector is familiar to me, Virtus Brands is bringing ayoung, fresh and ambitious approach to the market, which Ifind really exciting It’s abrilliant time to move into this sector because new, independent drinks brands are on the up.”

SAVERS HELPED DONATE £13.5K

The West Bromwich Building Society donated a total of £13,583 to 24 local charities and causes in 2023, through funds generated from its Community Savings Account.

Every year the building society makes acash payment equivalent to 0.25 per cent of the total average balance held in its community account to the fund, with

donations then distributed to projects and community groups in the region. Last year saw 24 different organisations benefit, including food banks, bereavement support, community transport and a local centrefor people with sight loss, with donations ranging from £250 up to £1,000.

Amy Mason, environmental, social and governance co-

ordinator at the West Brom, said: “Thereare so many incredible community groups and charitable projects in our region, and the work that they do makes such adifference. Through the generosity of our customers, who choose to save their money in our dedicated community account, we wereable to support 24 different causes last year.”

TONY HOULSTON, LEFT,WITH VIRTUS BRANDS FOUNDER BAZ KOONER

THE VW DEALER OF CHOICE COMMERCIALFEATURE

Situated on the Black Country Route near the M6, Greenhous Volkswagen VanCentre in Bilston is one of the region’sleading VW commercial dealerships.

It is also part of the Greenhous Group, with a proud history of over 112 years and one of the UK’slargest automotive groups.

Greenhous VW Bilston on Trinity Road is able to provide acomplete solution to its customers including: new and used van sales, parts and accessories, aseven-bay workshop, VWqualified technicians and Class 4and Class 7 MOTs.

Adam Kilvert, sales manager at Greenhous VW Bilston, explained: “From sales to aftersales, we position ourselves as one-stopshop for our customers. As part of this we areproud to work alongside class-leading aftermarket and accessory companies. We can take the hassle away and arrange for your new van to be fitted with ply-lining, racking, beacon lights, cameras, towing bars, and any other aftermarket accessory you requirefor your Volkswagen commercial vehicle in addition to organising any signwriting or wrapping

to ensureyour vehicle matches your overall business image.”

Today,VW’sworld-renowned commercial vehicle range includes the New Caddy Cargo, New Amarok, Multivan, Transporter T6.1, Crafter and all-electric ID. Buzz.

Speaking about the ID. Buzz, Mr Kilvert said: “The ID. Buzz Cargo is VW’sfirst all-electric van and offers anew dimension in commercial mobility featuring apayload of over 600kg and 2.2 metres of load length. The van is smooth and easy to drive with an 11m turning circle making it easy to manoeuvreinurban environments. Thanks to the zerotailpipe emissions the ID. Buzz offers an excellent choice for city centredriving in lowemission zonesand thoselooking to make the switch to electric.”

Away from new vehicles, Greenhous VW Van CentreBilston stocks awide range of used vans, all part of the VW Commercial Vehicles Approved Used Programme that gives peace of mind from acomprehensive manufacturer backed warranty and roadside assistance.

Our approved used stock can be viewed at www.greenhousvolkswagen.co.uk

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NEW DIRECTOR AT THE DUDLEY

Dudley Building Society has appointed Mike Hudson as anon-executive director

He brings adeepunderstanding and experience in risk management and has been appointed as chair of the risk committee.

Mr Hudson has morethan 40 years experience in financial services, the last 15 years as achief risk officer

He currently holds the position of chief risk officer at Cambridge and Counties Bank.

This is the latest appointment that is supporting the ambitious growth plans of the society

Mr Hudson said: “I am delighted to be joining Dudley at an exciting time and relish theopportunity to help them continue with their development and growth. I’m astrong supporter of the mutual sector and having lived in the West Midlands over 50 years, Ican’t wait to help Dudleywith what they have set out to achieve.”

Peter Hubbard, chairman of Dudley Building Society,said: “We aredelighted to welcome someone of Mike’scalibreand experience to the boardofdirectors. It is vital that all financial

institutions have in place the very best risk oversight and Mike, who is passionate about ensuring the society achieves its ambitious plan, is agreat addition to the business.”

The society has been providing mortgages and savings accounts on alocal and national scale since 1858 and has five branches in the region.

The Dudley has pledged its determination to further support helping local businesses.

The building society says it has continued to provide solutions to customers after passing £30 million of local business savings balances.

James Paterson, chief executive at the Dudley,said: “We arecommitted to being there for our local savers, whether that’spersonal savers, businesses, clubs or charities.

“Local bank closures arelimiting the availability of branch-based savings accounts for the community,sowewant to ensurethat we’retheretooffer face to face services and market leading interest rates.”

James added: “Wedon’t take the position of being acommunity based building society for granted. We want to generate prosperity in the region.”

NEW DIRECTOR MIKE HUDSON

BOTTLERS OPEN CANNING LINE

Anew canning line has been opened at aBlack Country bottling business.

Holden’sBottlingCompany in George Street, Woodsetton, has invested around £250,000 in the project.

Director Mark Hammond said that the new line, which went live in February,had acapacity of 3,000cans an hour and the first phase of the canning operation was now complete.

The existing bottling line has a10,000 an hour capacity

Holden’s, which bottles for sister company Holden’sBrewery and other brewers and cider and soft drink makers, will be canning for existing customers. It will also be producing cans of Holden’sreal ales for the first time which will be sold at the on site shop.

“Thereisincreasing demand from craft brewers who sell their beers in cans.

“The market place has changed and glass has become moreexpensive because of rising raw materials and energy costs,

“Wethink thereisalot if work out therefor us,” said Mr Hammond.

The bottling company,which was founded in 194 by Mr Hammond’sgrandfather Edwin Holden, currently employs 40 after recruiting newstaffover the last 18 months.

“Morenew jobs arelikely when phase two is completed. It could potentially lead to fresh employment opportunities,” added Mr Hammond.

The new Pneumatic Scale Angelus counterpressurecanningmachine will also help met meet the ever-increasing demand for canned products such as hard-seltzers, soft drinks and no and low alcohol beverages.

The Holden’sBottlingteam attended a bespoke Double Seam Appreciation training programme tailored to the needs of Holden’s and its customers at the state-of-the-art BW Packaging training facility in Nottingham.

Holden’sBottling marked its 80th anniversary last year with acelebration of its heritage at the Black Country Living Museum in Dudley for customers, staff, suppliers and colleagues from across the industry

As part of the celebrations, Holden’salso underwent arebrand,.

Reflecting on amilestone year for the company,MrHammond said: “It was important to us to celebrate such abig milestone with everyone that makes our business function. It is not agiven to be able to trade for this long, historically we have been through alot of tough times but that makes you appreciate the good!”

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THE NEW CANNING LINE BEING INSTALLED ATTHE FACTORY

OWNERSHIP CHANGE AT PTP

Leading training provider Performance

Through People is looking to deliver plans for growth after being taken over by new ownership.

The award-winning skills company,acquired from BCTG Group, provides apprenticeships and learning opportunities to people across the West Midlands. It has been bought by chief executive Rob Colbourne and managing director Carolyn Stokes.

Walsall-based PTP delivered awiderange of accredited apprenticeship courses, bespoke commercial programmes and arange of government funded schemes to suit the needs of customers, which range from SMEs to leading national brands.

Rob Colbourne has worked for Performance Through People since 1994 and has held the role of CEO since 2020. Rob is joined by Carolyn who takes up the new role of managing director.Carolyn has been with the business since 1995 and has held the position of operations director since 2005.

Joining Rob and Carolyn on the new look advisory boardwill be Kevin Davis, chief executive of the Vine Trust and founding

director and chairman of the Mercian Multi Academy Trust, education and skills consultant and former Ofsted Senior HMI Ian Smith, and senior director at Solvendis consultancy Neil Hulme.

Curriculum manager RichardKendrick, who has been employed by PTP for 20 years, has been appointed quality and curriculum director.

PTP has driven key regional employment initiatives and since 2014 been aleading partner in the delivery of the Ladder for the Black Country apprenticeship scheme which has now been expanded to encompass surrounding regions including Greater Birmingham, Coventry and Warwickshire, Shropshire, and Staffordshire.

Mr Colbourne said: “The team at Performance Through People have proudly delivered exceptional training and development opportunities to meet the needs of learners and businesses for morethan 50 years.

“In my role at PTP Ihavewitnessedthe business grow and become aleading name for training in the West Midlands. I’m proud to be at the helm of the business with Carolyn as it embarks on its next chapter.”

ROB COLBOURNE AND CAROLYN STOKES

RISING STAR LAUNCHES FIRM

Anew electrical contracting company focused on innovative smart home technology has been launched in Coseley.

Young family business ActiSmart is led by Will Jenks, a23-year-old award-winning rising star electrician.

His aim is to disrupt the electrical contracting industry with astrong focus on helping the local community

He previously worked for aleading electrical contractor and it was apersonal experience that fuelled Will’spassion to go above and beyond traditional electrical services.

Having adisabled mother with limited mobility who uses awheelchair,Willrecognised the power of smart home technology first hand when he crafted and installed acustomised smart home system for the family home including presence sensors and automated temperaturecontrol.

This installation not only enhanced her daily life but also showcased the potential of technology in improving the lives of other individuals who arefacing mobility challenges.

He then embarked on establishing ActiSmart

with the aim of bringing afresh and dynamic approach to projects in an era of rapid technological advancements.

His brothers Olly and Jay arealsopart of ActiSmart.

Their mission is to make the innovative technology accessible to all.

From automated lighting and climate control to integrated security systems, ActiSmart aims to bring comfort, convenience and accessibility to households in the Dudley borough and the surrounding areas.

“ActiSmart is not just abusiness for me. It is apassion project inspired by the positive impact technology can have. I’ve seen first hand how asmart home transformed my mother’sdailyroutine, and Iwant to extend that experience to others,” said Will.

ActiSmart is committed to building strong connections with the local community and contributing to their well being.

Its comprehensive range of services covers domestic, commercial, industrial electrics and smart home design and installations.

The firm has its own website at actismart. co.uk

WILL JENKS OF ACTISMART

TWO DECADES OF PALLET-TRACK

Pallet-Track has marked an incredible 20 years in business with aGala Awards event for the nation’sleading hauliers and logistics businesses, hosted by DJ and TV favourite Vernon Kay

Guests joined the Wolverhampton firm for its 20th anniversary Shareholder Gala at the De Vere Beaumont Estate, Windsor to celebrate the successes of morethan 90 independent transport companies from around the UK that make up the palletised network.

Additional entertainment was provided by comedian Rob Beckett, electric string quartet Sirens and showband Aston Band, while a charity raffle helped to raise astaggering £16,767 for their nominated worthy cause –Midlands Air Ambulance Charity

Pallet-Track launched in 2004 with 46 shareholder members and managed 852 pallets during its first night of operation from its original base in WodenRoadWest, Wednesbury

It now moves morethan 3.9 million pallets per year and moved to the 267,000 sq ft Titan Distribution Centre, in Millfields Road, Ettingshall, in 2008.

Pallet-Track’sannual shareholder gala recognises the contributions of its shareholder members to the success of its national pallet network.

On the night, it handed out atotal of nine individual category awards plus 36 Platinum awards to shareholder members for service excellence during 2023.

Stuart Godman, chief executive of PalletTrack, said: “It was an honour and apleasure to welcome over 400 guests to our annual shareholder gala to celebrate the collective achievements of our network over the last 20 years and to have arecordnumberof shareholder members in attendance was amazing.

“The contribution and dedication of PalletTrack’sshareholder members has enabled us to build apallet network that puts service first.

“Our approach to relationships is the key to our success over the last 20 years and is why 19 of our shareholder members have been with us since day one.

“Pallet-Track is going from strength to strength, and we look forwardtoanother successful year ahead.”

For moreinformation about Pallet-Track, call 0870 385 0055 or visit www.pallet-track.co.uk

PALLET-TRACK AWARD WINNERS SHOW OFF THEIR TROPHIES AT THE 20TH ANNIVERSARYGALA

EDUCATION IS KEY

Every business needs skilled, dedicated and enthusiastic stafftodrive forwardtheir objectives and increase productivity

Current labour market information notes, however,that the unemployment rate in our area is higher than nationally and that wages arelower than the UK average.

Halesowen College believes that the solution to break this cycle is education.

Education which is powerful, provides people with choices, develops skills, transforms lives and positively shapes the future.

We cannot achieve this alone and recognisethat employers and stakeholders areanintegral part of the college, and that building mutually beneficial relationships with local employers is key to unlocking opportunities for growth for both our students and employers.

Halesowen College is committed to working with our partners to develop atalent pipeline that meets the needs of the local workforce and addresses the skills gaps.

Our Employer Engagement Team provides ahigh-quality, responsive service to local employers and business organisations in order to help them in achieving their business objectives.

We work closely with local businesses to provide excellent opportunities for both students and employers, whether that’sthrough helping upskill the workforce, developing atailor-made training solution, supporting employers when hiring an apprentice or offering work-placements within local businesses.

Hereare just some of the ways Halesowen College engages with employers:

SWAPS

SWAPs (Sector Work-based Academy Programmes) are extremely useful in supporting employers who arelooking to fill gaps within their workforce, especially those in high demand industries and those which require seasonal staff.

The college’scollaboration with

TLEVEL LEARNER ISABELLE STOCK AT RUSSELLS HALL HOSPITAL

employers plays avital role in the success of the SWAP programme.

Our experienced trainers work with employers to develop tailored training plans that cover all aspects of the jobs, from essential skills to specialised industryspecific knowledge.

APPRENTICESHIPS

Halesowen College offers a range of apprenticeships across different sectors and work with external agencies to facilitate local business needs and gaps in the sector workforce.

We can provide you with a dedicated and knowledgeable employer recruitment point of contact who will advise and support you to make the process of hiring an apprentice as simple and smooth as possible.

TLEVELS

TLevels areanew qualification, equivalent to three ALevels, that have been developed with leading businesses and arenow supported by employers of all sizes in order to give students the workplace

skills that they aregoing to need to succeed.

TLevels include amandatory work placement of at least 45 days to ensurelearners gain valuable on the job experience and arework readyonthe completion of the course.

Our TLevel offering is designed to meet the skills gap faced across the area, and aims to support employers in developing atalent pipeline, with courses in awide range of business sectors, including accountancy,digital, education, management and healthcare.

TLevels areagreat way for employers to bring fresh ideas and input from the next generation, fill skills gaps, gain early access to the brightest talent and develop the futureoftheir industry

To explorehow Halesowen College can engage and support your business or organisation, please contact our Employer Engagement Team

Telephone number: 0121 602 7777

E-mail address: gjohnson@ halesowen.ac.uk

BUSINESS SUPPORTINWALSALL

AWalsall community group has received a£4,000 grant from Walsall Business Support to help fund free activity sessions for people across the borough.

Mossley Community Connections is a new non-profit organisation that has been set up by the people of Mossley to benefit residents of Walsall. It will provide arange of servicesdesigned to promote community engagement and boost people’swellbeing, skills and confidence. These include free activity sessions, social events and educational programmes.

The team will work closely with local businesses, community organisations and government agencies to identify local needs and help with effective solutions. The organisation will also signpost people to other services that may be able to help them.

Mossley Community Connections will be using the grant from Walsall Business Support to help promote its services and groups as well as to fund the running of activity sessions, which include arts and crafts, British Sign Language, qigong and Zumba.

Mossley Community Connections chair

Sarah Roberts commented: “Mossley Community Connections has been set up to bring the local community together and promote social inclusion. By helping to empower residents, we areworking to build a stronger and moreresilient community

“This grant has enabled us to create marketing materials to raise awareness of our free activity sessions and to fund room hireand materials for them.”

Formed by leading local business figures to distribute funds collected from the legacy of Walsall Chamber of Commerce, Walsall Business Support provides grants to applicants who want funding for projects to enhance business life in the borough.

Councillor John Murray,chairman of Walsall Business Support, said: “Weare very pleased to be able to awardMossley Community Connections agrant that will go towards supporting many local people in Walsall.”

Using an online application form on the WBS website, bids for financial support can be submitted by businesses needing investment in anew projectorwanting to improve skills.

MOSSLEY CC CHAIR SARAH ROBERTS AND DIRECTOR ALEX VANN

VARLOWE’S BRAVE AND INSPIRING STORYOFGROWTH AND INVESTMENT

Company founder Steve Varden details how the engineering services company has succeeded over 21 years with an emphasis on being specialists in service

BY JOHN CORSER

Afamily-run business in Wolverhampton has grown to employ 42 and deliver excellence in engineering services to customers that include JLR, BMW and JCB.

Varlowe Industrial Services’ story has been one of continual growth and investment since it started in 2003 –initially from a6ft by 4ft shed within another fabrication company’ssite.

Down-to-earth owner and director Steve Varden, aged 61, originally from Bentley, Willenhall, says that Varlowe’s success has been achieved without any major bank

support or outside finance.

2023 was abig year for Varlowe Industrial Services, based at two units at Patrick Gregory Road, Wednesfield, whose mission statement is “Specialists in Service”, as it marked its 20th anniversary It specialises in pipe work and overs the years has continually added new strings to its bow including steel fabrication, welding, CNC machining and electrical installation.

Steve, one of six children in his family,originally worked as amaintenance engineer, completing an apprenticeship at Cannon Industries in Coseley beforebecoming a

IT WASA STRUGGLE IN THE EARLY DAYS BUT WE HAVE PROSPERED AND GROWN

sub-contractor

“It took me up the age of 40 to get all the engineering knowledge and skills Ineeded through practical experience. Idid that by working

seven days aweek. Ilove engineering and seeing it done properly.I recognised there was an opportunity to create abusiness providing multiple industrial services under one umbrella. It was astruggle in the early days but we have prospered and grown,” he recalled.

The company moved from its initial home in Neachells Lane, Willenhall to a2,000 sq ft unit on the Reflex Industrial Estate in Park Road, Willenhall, and 10 years ago made the move to Patrick Gregory Road to a5,000 sq ft unit.

The steady growth of Varlowe meant is eventually

INTER VIEW

needed even morespace, including amachine shop, and the adjoining unit, which was virtually derelict, was bought when it became available just after the start of the Covid-19 pandemic.

During Covid Varlowe was able to refurbishthe premises ready for the boom that Steve envisaged would come after the pandemic with many competitors having gone out of business.

He was proved right with Varlowe finding new customers. Only recently Cadbury’shas been added.

Other customers include West Midland Safari Park, Drayton Manor and Alton Towers theme parks and many hospitals.

Steve is proud that Varlowe has been astandalone business that tried not to rely on anyone and has also invested heavily in training its workforce

“I like to bring the very best people in to the business like our managing director Andy Holdcoft and business development manager Mike Boylan who arekey people in

our team.

“It has all been about getting the right men and women,” explained Steve.

He says the key thing has been to look for the right engineers and pay them the right money

Varlowe also uses alot of sub-contractors for work like paint spraying and galvanizing and always looks to find quality from its outsourcing

The only disappointment for Steve has been alack of recognition from the wider business community for the achievements of the business over its 21 years.

The business, which works with steel of all types, has invested £3 million over three years in transforming its current headquarters in Patrick Gregory Road into a cutting-edge workspace that embodies innovation.

The main building includes the offices, afabrication shop, machine shop, CAD room and inspection room. The other unit directly opposite houses awarehouse and the stainless steel fabrication operation.

The CNC precision

machining department has grown from two to 10 machines and has ateamof skilled machinists.

Therehas alsobeen investment in 3D printing technology to help with its prototype development

Varlowe Industrial Servics uses awide range of Hurco milling and turning machines to produce high-quality components for its customers.

“Wedoa lot of digital marketing, but we turnalot of work down.

“Weget alot of enquiries about one-offjobs, but we arenot looking for single jobs but for customers that we can have arelationship with so that we aretheir one-stop shop for everything being done properly and to regulation,” said Steve.

The 20th anniversary saw acelebration evening of greyhound racing for the whole workforce held at nearby MonmoreGreen Stadium.

“Everyone says thereisa family feel to the company Some of our men have sons who arenow working here,”

said Steve’swifeRachel Varden. She and daughter Tami handle accounts for the business with another daughter Luci also part of the management team.

Rachel explained why a classic 1970s Chopper bike features in the boardroom.

“I hunted it down for Steve’s 60th birthday as asurprise because he loved his bike when he was young.

“His dad turned up with two Choppers for him and his brother.Heabsolutely loved it, but two weeks later avan turned up to take it away because the payments had not been kept up,” she said.

Steve’sambition is to see Varlowe Industrial Services continue to grow

He stressed: “Wewant to be the best in the business at what we do.

“Not the biggest –just the best.

“Even though we have been going for 21 years, I feel like we arequite anew company compared to some competitors.”

ILIKE TO BRING THE VERYBEST PEOPLE IN TO THE BUSINESS

CONKER DIGITAL MARKETING

mnadigital.co.uk

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NAVIGATING DIGITAL

In the dynamic world of digital marketing, staying ahead is crucial, especially in the ever-evolving landscape of 2024.

This featureexplores key trends shaping digital marketing strategies, offering insights and tips to help businesses thrive in the coming year,especially when so many aspects of digital are changing so quickly

SOCIAL MEDIA TRENDS:

2024 continues to be a battleground for consumer attention on social media. Instagram Threads, Meta’slatest platform with 100 million monthly users, demands brand presence.

Focusing on in-platform conversations over website traffic is advised. LinkedIn sees flourishing organic reach,with video ads driving engagement.

While Artificial Intelligence integration into social platforms brings opportunities, brands must navigate privacy and ethical concerns.

AI IN DIGITAL MARKETING TRENDS:

The exponential growth of AI reshapes digital marketing. Marketers have an opportunity to lead AI strategy,optimising processes or transforming business models.

Nurturing skills and cocreating with tools like ChatGPT and Midjourney is crucial. Regular evaluation of AI platforms ensures staying at the forefront of technological advancements.

SEO TRENDS:

SEO undergoes changes in 2024 with Google’sSearch Generative Experience (SGE). Prioritising valuable content, adherence to EEAT, and enhancing user experience arecritical.

Proactive monitoring of AI snapshots, surpassing AIgenerated content, and prioritising backlinks areadvised.

PPC TRENDS:

Paid advertising remains essential, offering targeted

messaging and budget control.

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In 2024, AI assists in Google Ads, presenting opportunities and challenges.

Viewing AI as astrategic ally, retaining control over campaign visibility and performance is crucial. Resisting on-the-spot changes suggested by Google reps ensures decisions align with overarching strategies.

DIGITAL MARKETING STRATEGY TRENDS:

Acohesivedigital marketing strategy is imperative in 2024. With only 15 per cent of organisations having awell-defined AI strategy, understanding and integrating AI into marketing strategies is are crucial.

Prioritising data privacy and sustainability is key,addressing customer expectations to build trust and enhance engagement.

Natalie Coughlan, head of marketing and client services, says: “Navigating the challenges of 2024 demands embracing AI for marketers.

“Understanding and

capitalising on trends positions businesses for success in the ever-evolving digital marketing landscape.

“Sometimes staying atop of all of the different trends can seem overwhelming. At MNA Digital, the highest-rated digital marketing agency in the West Midlands, we’recommitted to providing our clients with the support and expertise they need to thrive in today’sdynamic environment.

“Weoffer businesses free marketing support in the form of free blogs, webinar recordings and free marketing consultations wherewecan provide you with atailored document -all forno cost to yourself.”

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To stay ahead in 2024, stay informed, adapt to change, and make 2024 ayearofinnovation and growth for your brand.

AWI’S MBO DELIVERS £17.9M IN ONE YEAR

Large export successes, security of supply and making every member of the business ashareholder have been just some of the highlights of arecordbreaking year for Alloy Wire International (AWI).

One of the UK’sleading manufacturers of round, flat and profile wirehas delivered £17.9 million of sales since the management buyout 12 months ago, anear£5m rise on the same period in 2022 and £3m above anticipated revenues.

The senior management team of TomMander(managing director), Adam Shaw (finance director) and Andrew Du Plessis (technical director) have put the expansion down to aresurgence in oil and gas and aerospace volumes returning post the pandemic, plus ongoing growth in automotive and new opportunities in research and development

and space exploration. They have also underlined the growing importance of AWI’scommitment to a400-tonne stockholding in material and its ability to supply a 60-strong range of exotic alloys in just three weeks.

“The last year has surpassed all of our expectations and capped atremendous twelve months since we completed the MBO,” explained Tom, who has worked in the business since July 2005.

“One of the first things we wanted to do when we took over was extend the employee ownership model to every member of staff, meaning all of our 33-strong workforce at the time became shareholders in the business.”

He continued: “This really set thescene and ensured everyone knew we wanted to take them on the journey with us and they have responded by producing arecord year of £17.9m sales.

“Therehas been strong

domestic growth, but that has been outstripped by demand from overseas, with AWImaterial now sent to morethan 65 different countries –often beating off competition from low-cost rivals.”

International trade is definitely the flavour of the month for Alloy WireInternational, which manufactures wirein60exotic alloys including Inconel, Monel, Hastelloy,Nimonic and Waspaloy

The company has just sealed its largest ever export order worth US $400,000, supplying aUnited States springmaker with ahigh strength nickel cobalt alloy.

The DFARS compliant material will be used in an aerospace application that requires heat and corrosion resistance, with the company chosen for its world class quality and the ability to process the order in just amatter of weeks.

It is these two qualities, along with asector-leading 400 tonne stockholding, that AWIwillbe

pushing in Germany when it looks to exhibit at Wire2024in Dusseldorf from April 15 to19.

On Stand E26 in Hall 11, AWI will be represented by stafffrom the UK and agents from Germany, Italy,and the US.

Andrew Du Plessis, technical director at Alloy WireInternational, concluded: “The US order really does typify what we areall about. We received the enquiry about two months ago, went back quickly with aquote, agreed the deal, and processed the large quantity and despatched it in amatter of weeks.

“Wire2024 gives us another opportunity to take our key selling points to aglobal audience and we’ve invested heavily in creating our biggest stand yet and anew timeline that charts some of the big moments in our 78-year history.”

Website: alloywire.com

Telephone: 01384 262022

Twitter: @alloywire

THE ALLOY WIRE INTERNATIONAL FACTORY

THE NEW MANAGEMENT TEAM

BCRS STEPS UP SUPPORT FOR WOMEN

Business loan provider BCRS has reinforced its commitment to supporting the advancement of female entrepreneurship by making apledge to the Investing in WomenCode.

The Investing in Women Code is acommitment backed by the UK Government to support the advancement of women entrepreneurs in the UK by improving their access to the tools, resources and finance they need to achieve their goals.

The code was established after the Rose Review of Female Entrepreneurship identified a lack of funding as one of the most significant factors holding back women from scaling their businesses.

As asignatory to the Investing in WomenCode, BCRS has committed to a cultureofinclusion and to advancing access to capital for women entrepreneurs.

Wolverhampton-based BCRS will achieve this by helping to increase access to finance and support for female-led businesses.

In 2022-23, 16 per cent of BCRS’stotallending was disbursed to female-led

businesses. The organisation’s commitment to gender diversity also extends to its leadership and lending teams, with 50 per cent of its executive directors and 57 per cent of its lending team being women.

Overall, 61 per cent of the wider team at BCRS is comprised of women.

BCRS chief executive Stephen Deakin, said: “We believe in championing femaleled businesses and empowering women to be successful business leaders.”

£27M FUNDING FOR JOBS BOOT CAMPS

At least 6,000 more people aretoget the chance to learnthe skills they need to land aquality jobfollowing the announcement of around £27 million for the innovative boot camp training programme in the West Midlands.

The Government funding will be used by the West Midlands Combined Authority to run moreofthe boot camps which specialise in training people for work in fast growing industries like advanced manufacturing, digital, green technology and the creative sector

The announcement was made by Andy Street, Mayor of the West Midlands and chairman of the WMCA, on a visit to see theatretechnician boot campers in action at Wolverhampton’sGrand Theatre.

He was joined by former England and Wolves footballer Steve Bull and television presenter Suzi Perry,who are both patrons of The Grand Theatre, and Emmerdale actress, Fiona Ward and actress Vera Chok, who were performing at the theatrein 2.22 Ghost Story

The funding is the largest of its kind in the UK and is almost double the £15.5m the WMCA received for boot

camps last year,which helped 4,600 unemployed adults and others looking to improve their skills.

Since the devolution of the Adult Education Budget in 2019, the WMCA has secured morethan £700m for jobs and skills in the region.

Mr Street said: “This is a huge vote of confidence in the West Midlands and shows how we truly areleading the way as Britain’straininghub.”

Thebootcamps arefree of charge for West Midlands residents and arecarefully designed to meet the skills needs of businesses operating in fast growing sectors where demand for skilled workers is high.

LAWFIRM’S DUDLEY BRANCH GROWS

The Dudley office of Ansons Solicitors boasted impressive growth in its first full calendar year of business.

Dudley-based corporate consultant solicitor Paul Bennett said: “The Dudley office of Ansons Solicitors made some impressive progress in 2023 on anumber of fronts.

“Wecontinue our pursuit of the best available legal

talent and weredelighted to welcome on board experienced commercial property lawyer Alex- Jayne Lowe in the summer “Such investment is reaping rich rewards, and we arethrilled to have already worked on some notable recent regional transactions, including acting for Smethwick-based mechanical and electrical trade supplier

MetproLimited on its £21 million investment from BGF and NatWest and acting for Attraction WorldGroup on a significant new growth finance package.”

The Dudley office in Castlegate Way, which first opened its doors in the autumn, complements Ansons’ existing offices at Cannock, Lichfield and Mere Green.

SUZI PERRY, STEVE BULL AND ANDY STREET AT THE BOOT CAMPS FUNDING ANNOUNCEMENT IN THE GRAND THEATRE

OTHEBEST

OTHEBEST

WE ST MI DL AN DS

THISSUPPLEMENT HIGHLIGHTSSOMEOFTHE MAJORPROJECTS,HOMES ANDTRANSPORTSCHEMES TRANSFORMINGOURREGION.

EXCITING PROJECTS

The pace of regeneration across the Black Country is continuing to be stepped up.

Many exciting projects are nearing astart or approaching fruition.

In Wolverhampton, the city council is rapidly moving forward araft of schemes with partners from the private and public sector that will deliver thousands of new homes around the city centre.

Dudley is now in the midst of work to deliver amuch needed new transport interchange linking bus services and the Metrowhich will eventually link to Brierley Hill.

Walsall Council has a£1.5 billion programme underway that will help to transform the borough.

Sandwell too is implementing a huge investment programme.

The last year has seen many big projects delivered, including the long-awaited reopening of Wolverhampton’sCivic halls, but the announcement of araft of newGovernment funding last year is set to move things on at a faster pace.

In our regeneration section we detail many of the key projects that arebeing readiedtoinject fresh life into brownfield sites –many of which have lain idle for years –and help make the region amore attractive place for people to live and for employers to invest in and bring vital new employment opportunities.

2024 is going to be areally important year for the economic fortunes of the wider West Midlands which is still building

back from the blows of the Covid-19 pandemic, high inflation and the cost of living crisis.

Millions of pounds is now flooding in to help with regeneration projects of all sizes.

As well as Levelling Up funding, the area is getting help through the FutureHighStreets Fund and Long Term Plan for Townsinitiative.

New Growth Zones will benefit areas of Walsall and Brierley Hill, Pensnett and Dudley as well as Tipton in Sandwell.

Wolverhampton will also be helped as part of the new West Midlands Investment

THE CITY CENTRE LIVING EVENT WAS HELD AT MOLINEUX

Zone announced in the Autumn Statement. The city has also just revealed details of amajor raft of new home developments circling the city centre.

The City CentreLiving showcase at the Molineux showcased £2.6 billion of projects that will deliver 6,500 homes and create 4,000 jobs.

The various strategies to deliver regeneration arealsoincreasingly making use of brownfield sites within the conurbation that have been left to decay for far too long.

Schemes to returnhistoric buildings to apurposeful new life

arealsoakey part of the ongoing regeneration as well as public transport modernisation.

Alongside schemes to bring in the new businesses and create the new homes the region needs the vital enhancement and modernisation of public transport, including new railway stations in the Black Country and the ongoing extension of the West Midlands Metronetwork.

Let’shope that rapid progress will be made over the rest of this year on the ambitious programme of investment that will ultimately transform the region’seconomy

NEW INTERCHANGE ON ITS WAY

Dudley Bus Station has closed for the construction of the new £24 million transport interchange for the town centre.

The bus station offFisher Street and Birmingham Street is being demolished.

National Express West Midlands says the bus station will be closed for around 18 months.

Whilst the redevelopment takes place, services using the bus station areusing temporary stops on TowerStreet, Ednam Road, Priory Road, New Street, Castle Street and The Broadway.Thereare timetable changes due to the stop changes.

The “out-of-date” bus station will be replaced with anew interchange offering a“modern, accessible environment” and “seamless connections” between bus and West Midlands Metroservices.

It comes after Dudley Council dropped a public inquiry into the compulsory purchase of land on Fisher Street in the town centrewhich would enable the local authority to bulldoze a branch of Farmfoods in order to build the new Interchange.

However,the council confirmed the inquiry

was dropped after every objection to the scheme was removed through negotiation.

As part of the Wednesbury to Brierley Hill Metroextension, Transport for West Midlands hopes the interchange will better connect the people of Dudley to leisureand job opportunities across the region, as well as providing amoderngateway to the town for visitors.

Set to open in 2025, the interchange is one in aseriesofmajor regeneration projects which aretransforming Dudley town centre, including the Portersfield development.

It also follows recentdevelopments at the Very Light Rail Innovation Centre, Black Country Living Museum, and the Black Country and Marches Institute of Technology

The project is being led by Transport for West Midlands (TfWM), which is part of the West Midlands Combined Authority (WMCA), in partnership with Dudley Council.

Funding for the interchange was awarded to the WMCA by the Department for Transport via the City Region Sustainable Transport Settlement.

The work is being carried out alongside the development of phase one of the Wednesbury to Brierley Hill Metroextension.

HOW THE DUDLEY INTERCHANGE WILL LOOK

WALSALL IS TRANSFORMING

Walsall has an exciting time ahead with its £1.5 billion transformation initiative now well underway

The borough of Walsall is in the middle of major changes, which aredriving aprogramme of improvements through aseries of projects and partnerships.

The investment programme is set to deliver morethan 4,000 jobs and 1,000 new homes for the borough.

Significant work is already underway to progress the transformation.

Councillor Adrian Andrew,portfolio holder for regeneration at Walsall Council, said: “Westart 2024 in areally strong place as aborough, with considerable funding and investment secured and lots of projects already well underway

“2023 saw us strengthen our plans for Walsall town centreand forBloxwich, begin compulsory purchases to help us achieve aims for Willenhall and secure£20 million morefunding to develop along-term plan for Darlaston.

“Delivery of flagship projects like the Town Centre Connected Gateway,CreativeIndustries Enterprise Centreand Bloxwich Launchpad,

will start ramping up very soon and 2024 will see lots of spades in the ground as work starts.

“These will create astep change in the Walsall offer and experience.”

Walsall Council continues to look for opportunities to develop brownfield land and derelict sites and bring them back into sustainable use, with flagship site SPARK set to be operational by the first quarter of 2025.

Morethan 40 acres of land at the old James Bridge copper works, which has lain empty for two decades will be brought back into productive use.

Work is currently taking place at the former Phoenix 10 site, offReservoir Place, to make it ready for the creation of industrial space to let and which is envisaged would create morethan 1,000 new jobs for the area.

The West Midlands has become the first region in the UK to get ground-breaking new ‘Growth Zone’ powers which arecapable of generating more than £1.7bn for local councils to spend on the levelling up of their most deprived areas and driving futuregrowthand prosperity.One of these Growth Zones will be in Walsall.

AN AERIAL VIEW OF THE SPARK SITE

Supporting

CITY SET FOR ARENAISSANCE

The landscape of Wolverhampton city centreisundergoing arenaissance, fuelled by substantial investments in housing and placemaking initiatives.

It is reshaping the city’score, fostering new communities, enhancing existing spaces, and generating amultitudeofopportunities.

Collaborative efforts between City of Wolverhampton Council and ahost of developers have been instrumental in forging plans to breathe new life into key brownfield sites within the city

The Canalside South scheme, led by Midlands-based property developers, WavensmereHomes, is set to introduce 500 new homes, marking one of the most extensive city centreresidential development opportunities in the Midlands. Plans also include repurposing disused railway arches into 7,000 squarefeetofcommercial space.

Placefirst, the leading UK build-to-rent provider,has secured the brownfield land at Horseley Fields, adjacent to Union Mill Street, obtaining planning permission for agroundbreaking scheme featuring 366 homes and commercial spaces on the canalside site.

Social impact developers Capital&Centric areenvisioning abrand-new neighbourhood at St George’scentred around aGrade II-listed church, transforming the former Sainsbury’s supermarket site into anew gateway for the city centre, offering over 400 new homes.

Astrategic partnership between the Council and English Cities Fund –the joint venture between nationwide placemaker Muse, one of the UK’sleading financial services groups and major global investor,Legal &General and Homes England –isset to deliver around 1,000 new homes at City CentreWest, along with leisure, retail, and high-quality public spaces.

Coupled with other public and private sector initiatives –such as the redevelopment of the former Royal Hospital site and the conversion of the historic former Sunbeam Factory the city centreanticipates astaggering 6,500 new homes.

Councillor Stephen Simkins, the council leader,said: “Thesegame-changing schemes mark afurther milestone in the significant transformation of the city centre, creating new destinations, enriching public spaces, and cultivating inclusive communities.”

HOW NEW HOMES AT CANALSIDE SOUTH WOULD LOOK

BOOST FOR CITY’S NIGHT LIFE

A£6million ‘box space’ could help efforts to attract morenight time visitors to Wolverhampton.

City of Wolverhampton Council recently submitted aplanning application for the food, entertainment and events venue in the west of the city centre. The proposals follow the demolition of derelict shops at 1-7a Cleveland Street last year and design work for the venue, which it is hoped will attract tens of thousands of visitors to the city centreevery year

It would be constructed on the cleared site and car park sitting between Cleveland Street and Bell Street and land from the proposed demolition of the vacant Neville Garratt Centre.

The working title for the venue is Bell Works, which provides anod to the Victorian ironmonger and manufacturer that existed in this area of the city centreinWolverhampton’s industrial past.

The development would also provide new and improved public car parking, with the entertainment venue offering food and drink vendors an exciting and different trading opportunity under one roof, the council says.

It would be funded through acombination of

the government’sFuture High Streets Fund and council investment, the venue will be the next phase of a£22 million package of investment in the west of the city centreand follows extensive public realmimprovement works to the Victoria Street andNorth Street areas.

Council bosses say it is all part of a transformation, creating new destinations, better public spaces and inner-city living opportunities.

It will also support the new-look Halls Wolverhampton in developing aburgeoning evening economy that is expected to bring hundreds of thousands of visitors to the city centreeachyear

Councillor Bhupinder Gakhal, Wolverhampton Council’scabinet member for visitor city,said: “Subject to approval, we will deliver amodernfood, beverage and entertainment city centrefacility that will boost footfall and create invaluable employment and business opportunities.

“These type of spaces arehugely popular in other areas of the country such as Newcastle, London and Sheffield and will be asuperb addition.”

The Midlands

GROWTH ZONES AIDING REVIVAL

The West Midlands is to get three new ‘Growth Zones’ which will generate £1.7 billion for regeneration, create 60,000 jobs and deliver 4,500 new homes.

The zones, which include areas of Dudley,Walsall and Sandwell, will give the local authority the power to retain 100 per cent of business rates collected over the next 25 years, and ring-fence them for investment into regeneration projects.

It is the first scheme of its kind in the country

The scheme forms part of the Deeper Devolved Deal, agreed between the West Midlands Combined Authority and the Government.

The Dudley and Sandwell zone takes in Brierley Hill, Pensnett and Dudley town centre, extending

over the borough boundary into Tipton.

The Walsall zone will cover a corridor from Iron Park at Moxley, up to Junction 10 of the M6, where it meets the Black Country Route.

Athirdzone will straddle east Birmingham and northernSolihull.

West Midlands Mayor Andy Street said the deal was avoteof confidence in the region, and he expected to see tangible benefits to the areas.

He said the money could be used to incentivise the owners of run-down properties to bring them back into use.

The three new zones complement the Investment Zone, announced in the Chancellor’s autumn statement, which will see millions of pounds pumped into sites in Wolverhampton, Birmingham, Coventry and Warwick.

INDUSTRIAL PARK BACKED

Plans to transform a brownfield site in Bilston into an industrial park creating morethan330 newjobs arebeing backed by the West Midlands Combined Authority.

The 15-acresite offBrook Street will feature15industrial and distribution units offering 166,500 sq ft of accommodation to suit a variety of uses.

The WMCA boardhas now agreed, in principle, to make a multi-million pound investment to help kick-start the project which is being built by Oldbury-based Goold Estates and is part of the wider Bilston Urban Village redevelopment scheme.

It will be the latest in aseries of WMCA investments using money it has secured from the Government to provide new homes, jobs and

commercial spaces on urban brownfield sites, helping to drive economic growth while reducing pressuretobuild in the green belt.

The board’sdecisionwill now trigger detailed negotiations between the WMCA and the developer to finalise an investment deal.

The investment will be used in part to help cover the cost of cleaning up the site and making it fit for redevelopment.

Andy Street, Mayor of the West Midlands and chairman of WMCA, said: “This multi-million pound WMCA investment is great news for local people in Wolverhampton.

“Bilston Urban Villageis akey part of thewider regeneration of Wolverhampton as we continue to bring in new funding, new homes and new jobs.”

Work could start this spring subject to planning approval.

MAKING BUSINESSES STRONGER

Sandwell Council recognises that successful businesses arekey to creating and sustaining jobs, raising aspirations, nurturing skills, and generating wealth for the region.

So the council’sBusiness Growth Team champions businesses at every stage, offering resources, advice and grants.

In November 2023, Sandwell Council approved a£4.4 million business support package through its Sandwell Business Growth Plan. The support will boost Sandwell’s firms and, in turn, benefit local people and communities.

Sandwell is already an excellent place to do business. It has a£6.4 billion annual economy, with twice the number of manufacturing firms compared to the national average. Sandwell is home to fast-growing, high-employment and high-turnover companies.

The borough enjoys six interconnected towns, easy access to the motorway network, and proximity to Birmingham. Imminent investment is making Sandwell an even more attractive place to live and work. Regeneration and infrastructureprojects areforecast to bring £2.9bn into the borough by 2027.

Recognising that local businesses arekey to delivering this deeper ambition, Sandwell Council is offering araft of business support in 2024-2025.

In November,the council launched its Business Growth Plan. This 32-page document sets out seven priorities for supporting businesses to grow over the next two financial years, in ways that benefit people and communities too.

Alongside the Business Growth Plan, the council launched its latest Top50Fastest Growing Companies Index. Compiled in collaboration with The Economic Intelligence Unit, this innovative document celebrates the 50 businesses in Sandwell that enjoyed the greatest increase in turnover in the previous accounting year

The Business Growth Team has recently opened the Sandwell Start-Up Hub in Jack Judge House in Oldbury

For all established Sandwell businesses, the Business Growth Team is offering an accelerator programme called Sandwell Business Boost. The council is also offering ‘Net ZeroinSandwell’ and‘Grow in Sandwell’ (both up to £20,000) grants to eligible businesses.

AN EVENT UNDERWAYATTHE SANDWELL START-UP HUB

TogivenewSandwellbusinessestheinitialboostthe needtosucceed SandwellCouncilhasopenedthe SandwellStart-UpHubin ldbur .Entrepreneurscan haveafreededicatedworkspacefortwelvemonths fromregistration upto arch 0 5 pluspeer-to-peer supportandcollaboration advice andthechanceto oin theSandwellEnterpriseProgrammeandaccess‘Startin Sandwell’grants.

Don’tstruggleonaloneathome!Comeandhone ourplansalongsideotherprofessionalsinSandwell’s new spacious friendl co-workingenvironment.Thisis madepossiblethankstotheU SharedProsperit und.

Top50

WeworkedwithTheEconomicIntelligence UnittodeterminewhoareSandwell’sTop 50fastestgrowingcompanies.Download thereportfromourwebsitetoseewhich companiesfeature–andlearnhowfour ofthemachievedtheirsuccess.

To ndoutmoreabouttheHuboffer-contactthehub teamat

Sandwell_StartupHub@sandwell.gov.uk

www.sandwellbusinessgrowth.com/start-up/ sandwell-start-up-hub

SandwellCouncilrecognisesthatsuccessful businessesareke tocreatingand sustaining obs raisingaspirations nurturing skillsandgeneratingwealthforourregion. You’reSandwell’slifeblood–andwe’rehere tochampion ourSandwellbusinessatever stage supporting outothriveandgrow raisinglocalpeopleandcommunitiesup with ou.

TalktoourSandwellBusinessGrowthTeam about ourneedstoda

www.sandwellbusinessgrowth.com

SandwellBusinessGrowthPlan

TheSandwellBusinessGrowthPlansetsouthow SandwellCouncilwillsupportlocalbusinessesto thriveandgrowoverthene ttwo nancial ears soourwholeboroughbene tsfromthe billion ofinvestmentcomingSandwell’swa .Download thedocumentfromourwebsitetolearnabout SandwellCouncil’sseveneconomicprioritiesand howthe seektoraiseuppeopleandcommunities alongsideoursuccessfulbusinesses.

www.sandwellbusinessgrowth.com

DUDLEY BUILDING SOCIETY UNDERSTANDS WHATTHE LOCAL COMMUNITY NEEDS

HELPING YOU BUILD AFINANCIAL FUTURE

Dudley Building Society is afinancial institution on amission to support people to live better lives by providing access to savings, mortgages and financial services locally.

We work to understand what the local community needs, and we do our best to deliver services with ahuman touch.

As bank branches continue to close across the West Midlands region, limiting the faceto-face savings account options for local businesses, charities and clubs, we continue to provide our services to local business customers.

Our Business savings accounts arecreated to empower local entrepreneurs, offering attractive interest rates and personalised services. For clubs and community groups, our Club &Community savings accounts provide a securespace to nurturethe financial growth of your group or church.

Whether you’relooking for easy access savings, or to maximise your returns by locking into afixedterm, we’ve got you covered with

our range of saving accounts. Our branches are conveniently located in the local area to allow account operations to be efficiently managed in person. Visit www.dudleybuildingsociety co.uk/savings/business-savings to find our latest interest rates and find your nearest local branch.

Join Dudley Building Society and let’sgrow the local economy together!

We have now exceeded £30 million of business savings balances, showing how much local businesses trust us with their savings.

James Paterson, chief executive at Dudley Building Society,commented: “Wedon’t take the position of being acommunity-based building society for granted. We want to generate prosperity in the region, so offering local business and community savings accounts is just one of the actions we’retaking to provide support.

“Welook forwardtocontinuing to serve the needs of our local communities, with the goal of helping people to live better lives.”

Beyond financial services, we aredeeply committed to being apillarofsupport in the

local community.Webelieve in giving back and fostering growth, which is why we actively participate in community initiatives and support local causes. Our recentefforts werefocused on empowering local people with financial resilience, running afinancial education webinar and donating financial education books to local schools, colleges and libraries.

When you choose Dudley Building Society, you’renot just choosing afinancial institution; you’rechoosingapartner invested in the wellbeing of your community

Learnmoreabout our community involvement by visiting www dudleybuildingsociety.co.uk/about-us/givingback

To getintouch with us,pop into oneofour local branches in Brierley Hill, Kingswinford, Perton, Dudley or Gornal Wood, give us acall on 01384 231414 or e-mail us on enquiries@ dudleybuildingsociety.co.uk

For full details of our savings accounts, visit www.dudleybuildingsociety.co.uk/savings/ product-finder

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