Partof
FOR THE ATHLETE IN ALL OF US
AWinforms,educatesandinspiresaglobalaudience ofathletesofallabilities.Renownedinternationallyas thebibleofthesport,wedeliverfirst-classcontent acrossallplatforms.Ourleadingeditorialcoverage spansinvestigativejournalism,opinion,breakingnews andresults,andisledbyateamofathletesand Olympians.Webuildhighlysuccessfulcommercial partnershipswithleadingsportsbrands,rights holders,organisations,NGBsandmore.
REACH
Intheathleticsworld,AWis unparalleledinitsreachand influence.Fromtonetotaste totrustability,itisreliedupon globallytocapturethe moment,breaknewsand shiftopinion.
425.7K Combined socialfollowing
10M+ Monthlysocial impressions
350K Monthly webvisitors
10K Paidmonthly subscribers
Alan Parry Seb Coe
INFLUENCE
“Thesportmayhave changeddramatically butAWremainsa constantfactorreliable,trustworthy& comprehensive.Ifitis notinAWithasnot happened.”
Dina Asher-Smith
Paula Radcliffe " " " "
“Irememberat Loughboroughthe biggestqueuein thelibrarywas alwaysforAW.” ofourathletics community.They doimportantwork aroundthesportat internationallevel andit’stheonetitle everyoneknows about.”
“AWhasalwaysbeen thereformeoverthe years.Ithinkthefact itisstillthere,it’sstill goingstronganditis stillevolvingisgreat.”
TRUSTED PARTNER
AWisatrustedpartnerforkey stakeholdersinrunningandathletics. MajorbrandsandeventsrelyonAWfor successfulcampaignstoalarge, engagedaudienceofrunnersand athletes.Inadditiontobrand partnershipsoncontent,AWprovides livecoverage,communications,and eventmanagementforvarious governingbodies.
SOCIAL AUDIENCE INSIGHTS
82% Purchaseproducts thataidperformance (nutrition,apparel,shoes,tech)
75% Enterrunning/ athleticsevents
£100
Spentonrunning shoesevery10weeks
79% Frequentlyusetech toenhancerunning experience
DIGITAL CAMPAIGN
AWhostsrelevantdigitalcontentto buildawarenessforbrandsandevents, aidinginbrandstorytellinganddriving actionslikeevententriesandticket sales.Wealsoofferprogrammatic advertisingtoenhancebrand messaging.
PRINT ADVERTORIAL
Inadditiontodigitalandsocialcontent, theAWmagazineisacorepartofour multimediaoffering.Advertorialsand long-formjournalismprovidehigh-impact opportunitiesforbrandswhileeducatingour knowledgeableandengagedaudience.
INTERVIEWS WITH ATHLETES
Akeypartofrecentcampaignshasbeen interviewingeliteathletesparticipatinginevents. Thisfocusesontheirpreparationand perspectiveontheuniqueoffering. Thestorytellingshowcasestheathletes' personalities,drivingengagementandbuilding excitementforevents.Videointerviewsare hostedonourYouTubechannel,withsocial cutdownsamplifiedforwiderreachalongside digitalprofiles.
EVENT COVERAGE
W’saccessandestablishedrelationships withathletesprovideanauthenticand privilegedviewofevents.Whererights allow,weoffervideofinishesfromraces, editedforsocialmedia.Wealsoproduce instantathleteinterviewswithwinners andselectedathletesinthemixedzone.
EXTENDED AUDIENCE NETWORK
AWisbroughttoyoubyNationalWorld, publisheroftheUK’sbiggestregional titlesTheScotsman,TheYorkshirePost, ManchesterWorldandmanymore. Utilisingourextendedportfoliooftrusted newbrandsenablesyourbrandto reachanengagedlocalaudience.
