Ad Council PSA Catalog Q1 2022

PUBLIC SERVICE ADVERTISING

PSA CATALOG NEW PSAs THIS ISSUE

QTR 1 | 2022

Belonging Begins With Us Drug-Impaired Driving Prevention Empowering Girls in STEM High Blood Pressure Control Saving for Retirement Type 2 Diabetes Prevention Wildfire Prevention

WOMEN ARE 80% MORE LIKELY THAN MEN TO LIVE IN POVERTY IN RETIREMENT. SAVING FOR RETIREMENT

Plan Ahead 1

JA NUA RY

2

F EBRUA RY

Flu Season

Black History Month

• Flu Vaccination

• Diversity & Inclusion

New Year’s Resolutions

• Middle School Mental Health

• High School Equivalency

Flu Season

• Saving for Retirement

• Flu Vaccination

1 | New Year’s Eve

11 | International Day of Women &

Girls in Science

• Buzzed Driving Prevention • Child Car Safety

• Empowering Girls in STEM

13 | Super Bowl • Buzzed Driving Prevention

14 | Valentine’s Day • Diversity & Inclusion

3

M A RCH

8 | International Women’s Day • Empowering Girls in STEM

29 | National Vietnam War Veterans Day • Veterans Crisis Prevention

Women’s History Month

JANUARY

Flu Vaccination

Run PSAs in January during

Flu Season

• Empowering Girls in STEM • Saving for Retirement

Wildfire Season • Wildfire Prevention

FEBRUARY

Diversity & Inclusion

Run PSAs in February for Black History Month and

Valentine’s Day

MARCH

Empowering Girls in STEM

Run PSAs in March for

Women’s History Month

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Radio

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Print

OOH

Digital

Social

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H AV ING T ROUBL E DOW NL OA DING ?

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S TAY C ONNEC T ED

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Table of Contents 2 4

Saving for Retirement Feature New PSAs This Quarter

8

Community

211 Benefits Awareness Adoption From Foster Care Belonging Begins With Us Caregiver Assistance Diversity & Inclusion Ending Hunger Fatherhood Involvement Shelter Pet Adoption

13

Education Empowering Girls in STEM High School Equivalency Saving for Retirement

15

Environment Climate Change Education Discovering Nature Wildfire Prevention

17

Health & Wellness Alzheimer’s Awareness Autism Awareness COVID-19 Vaccine Education Flu Vaccination High Blood Pressure Control Lung Cancer Screening Middle School Mental Health Suicide Prevention Type 2 Diabetes Prevention Veterans Crisis Prevention Youth Vaping Prevention

21

Safety Buzzed Driving Prevention Child Car Safety Drug-Impaired Driving Prevention Emergency Preparedness Emergency Preparedness—NYC Gun Safety Texting & Driving Prevention

24

Social Good Pairings

Represents the availability of Spanish-language assets

Saving for Retirement MAKE A RESOLUTION TO SAVE FOR RETIREMENT As we enter the new year, it is the perfect time to start saving (or saving more) for retirement.

Although more than 85% of American women approaching retirement say that financial security in retirement is important to them, only one in three (33%) of women believe they are very likely to achieve it.

The We Say Save It PSAs address this confidence gap by encouraging women to prioritize their financial futures and save for their retirement.

Many women think saving for retirement is a daunting task that requires them to save 10–15% of their income on top of their day-to-day budget, but that is not the case. Any amount saved for retirement now can help better prepare women for retirement in the long run.

Learn how to save for your retirement at:

WeSaySaveIt.org

DOWNLOAD THE PSAs AT:

adcouncil.org/campaign/saving-for-retirement

2 Contact Us: ACInquiries@AdCouncil.org

Take the 2% Challenge Women already budget, pay bills, and build up funds for a rainy day successfully. The We Say Save It PSAs encourage women to use these skills to save for their financial futures by saving 2% (or 2% more) of their income for retirement. Saving 2%—or 2% more—of their income is a small and achievable step women can take today that can make a big difference in their future retirement savings.

Get PSAs: AdCouncil.org/Our-Work 3

New PSAs This Quarter NEW ASSETS ARE IN BOLD

4 Contact Us: ACInquiries@AdCouncil.org

BelongingBeginsWithUs.org

BELONGING BEGINS WITH US WHY IT’S IMPORTANT: We’ve all had moments when we’ve felt we didn’t belong, but for people who move to this country, that experience can last more than a moment. Together, we can change that. Air PSAs that empower viewers to foster a more welcoming nation where everyone—regardless of background—feels they belong.

WHO TO TARGET: Americans Who Have Conflicted Feelings About Welcoming People to This Country Volunteer Ad Agency: Pereira O’Dell

ENGLISH: TV , RADIO, PRINT, OOH, DIGITAL

FeelDifferentDriveDifferent.org

DRUG-IMPAIRED DRIVING PREVENTION WHY IT’S IMPORTANT: Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and Washington, D.C. PSAs remind viewers that if they feel different, they drive different, and they should not drive high.

WHO TO TARGET: Men 18–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Madwell

ENGLISH: TV, RADIO, PRINT,

OOH, DIGITAL

shecanSTEM.com

EMPOWERING GIRLS IN STEM WHY IT’S IMPORTANT: Research shows that young girls like STEM subjects— science, technology, engineering, and math—but often feel that STEM isn’t for them, largely due to outdated stereotypes. Girls are afraid they’ll fail in STEM, but we know STEM is in everything, and experimenting is part of the journey.

PSAs encourage middle school girls, nonbinary youth, and trans youth to stay interested in STEM by showcasing how messy, experimental, and hands-on STEM can be, and how they can change the world by daring to try STEM. WHO TO TARGET: Girls 11–15

ENGLISH: TV , RADIO, PRINT, OOH, DIGITAL

ManageYourBP.org

Volunteer Ad Agencies: Litton, Mojo Supermarket, Heat, Wordsworth + Booth, and Hinge

HIGH BLOOD PRESSURE CONTROL WHY IT’S IMPORTANT: Only one in four people with high blood pressure have it under control, and uncontrolled blood pressure can significantly increase the risk of heart disease and stroke. PSAs use dance and a catchy mnemonic to motivate people to self-monitor their blood pressure and engage with a health care provider about their blood pressure management plan.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

WHO TO TARGET: Adults 35+ With High Blood Pressure, With an Emphasis on Black and Latinx Audiences.

Sponsors: American Heart Association and American Medical Association Volunteer Ad Agency: UniWorld Group, Inc.

Get PSAs: AdCouncil.org/Our-Work 5

New PSAs This Quarter AceYourRetirement.org

SAVING FOR RETIREMENT WHY IT’S IMPORTANT: Approximately 41% of households headed by people ages 55–64 have no retirement savings. Additionally, women are 80% more likely than men to be impoverished in retirement. Air PSAs to encourage women ages 40–60 to invest in themselves and better prepare for their retirement.

WHO TO TARGET: Women 40–60; Middle-Class, African American/ Black Women

ENGLISH: TV, RADIO , PRINT , OOH, DIGITAL

DoIHavePrediabetes.org

Sponsor: AARP Volunteer Ad Agencies: 22Squared, JOY Collective Website (Women's Campaign): WeSaySaveIt.org

TYPE 2 DIABETES PREVENTION WHY IT’S IMPORTANT: One in three American adults have prediabetes and are at high risk of developing type 2 diabetes, a serious health condition that can lead to heart attacks and strokes. The campaign encourages people to take the risk test, speak with their doctor, and learn how prediabetes can be reversed by implementing small lifestyle changes.

WHO TO TARGET: Adults 35–64

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SmokeyBear.com BeOutdoorSafe.org

Sponsors: American Medical Association (AMA) and Centers for Disease Control and Prevention (CDC) Volunteer Ad Agency: Grey

WILDFIRE PREVENTION WHY IT’S IMPORTANT: Nearly nine out of 10 wildfires nationwide are caused by people and could have been prevented. Help Smokey Bear share his iconic wildfire prevention message. Remind viewers to protect the lands they love by following safety precautions and proper etiquette.

Only you can prevent wildfires.

WHO TO TARGET: Adults 25–54, Outdoor Enthusiasts, Millennials

ENGLISH: TV , RADIO , PRINT, OOH, DIGITAL SPANISH: TV , RADIO , OOH, DIGITAL

WILDFIRE PREVENTION

6 Contact Us: ACInquiries@AdCouncil.org

Sponsors: U.S. Forest Service and National Association of State Foresters Volunteer Ad Agencies: Amplifier, FCB New York, and Big Star

Nearly 9 out of 10 wildfires nationwide are caused by humans.

Get PSAs: AdCouncil.org/Our-Work 7

Community

8 Contact Us: ACInquiries@AdCouncil.org

211.org

211 BENEFITS AWARENESS WHY IT’S IMPORTANT: COVID-19 has taken an incredible toll on Americans’ physical, emotional, and financial well-being. People in your community who are struggling may not know which benefits they qualify for or how to navigate them. Air PSAs to raise awareness of the 211 helpline as a local guide that can curate resources and advocate for those in need in order to help them build a better life.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

AdoptUSKids.org

WHO TO TARGET: Lower-Income Adults (Under $60K HHI), Skews Multicultural (Black, Latinx/Hispanic, Asian) and Skews Millennial Sponsor: United Way Volunteer Ad Agency: Walton Isaacson

ADOPTION FROM FOSTER CARE WHY IT’S IMPORTANT: Currently, more than 117,000 youth in the U.S. foster care system are awaiting adoption. Teens never outgrow the need for family, but only 5% of all children adopted in 2020 were between the ages of 15 and 17. Air PSAs to encourage prospective parents to consider adopting a teen.

WHO TO TARGET: All Adults, Potential Parents

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV

BelongingBeginsWithUs.org

Sponsors: U.S. Department of Health & Human Services’ Administration for Children and Families, and AdoptUSKids Volunteer Ad Agency: Barbarian

BELONGING BEGINS WITH US WHY IT’S IMPORTANT: We’ve all had moments when we’ve felt we didn’t belong, but for people who move to this country, that experience can last more than a moment. Together, we can change that. Air PSAs that empower viewers to foster a more welcoming nation where everyone—regardless of background—feels they belong.

WHO TO TARGET: Americans Who Have Conflicted Feelings About Welcoming People to This Country Volunteer Ad Agency: Pereira O’Dell

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

AARP.org/Caregiving

CAREGIVER ASSISTANCE WHY IT’S IMPORTANT: There are 48 million unpaid family caregivers in the United States, with 5.5 million serving as Veteran or military family caregivers. Air PSAs to spotlight AARP’s Family Caregiving site and encourage caregivers nationwide to access free care guides, self-care tips, planning resources, legal and financial guidance, and more.

WHO TO TARGET: Adults 35–60, Veteran/Military Families, Hispanic Women/Men, African Americans

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

Sponsor: AARP Volunteer Ad Agencies: goodstory films, Wordsworth + Booth, Alma, DDB NY, and Spike DDB Website (Spanish): AARP.org/Cuidar

Get PSAs: AdCouncil.org/Our-Work 9

Community LoveHasNoLabels.com

DIVERSITY & INCLUSION WHY IT’S IMPORTANT: Everyone deserves to feel accepted and included, regardless of their race, religion, gender, sexuality, age, or ability. Air #LoveHasNoLabels PSAs to encourage people to have dialogues and reflect on implicit biases, stereotypes, and unintentional actions toward others based on perceived differences and labels. We can erode biases by flooding the market with diverse images of love and advocating for marginalized communities, thereby creating a more inclusive world.

WHO TO TARGET: Adults 18+

ENGLISH: TV, OOH, DIGITAL

FeedingAmerica.org

Volunteer Ad Agency: R/GA

ENDING HUNGER WHY IT’S IMPORTANT: In 2020, 1 in 5 people turned to the charitable food sector for help. This year, 38 million people, including nearly 12 million children, may experience food insecurity. The lingering effects of the pandemic and increasing food prices are adding to the stress on food banks and forcing families whose budgets are tight to turn to food banks to make ends meet. The campaign aims to drive empathy for people facing hunger and encourages audiences to take a stand against hunger with Feeding America.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, OOH

Fatherhood.gov

WHO TO TARGET: Parents Sponsor: Feeding America Volunteer Ad Agencies: Leo Burnett, McCann New York, and Colle McVoy

FATHERHOOD INVOLVEMENT WHY IT’S IMPORTANT: Seven out of 10 fathers want help with being a better parent. PSAs encourage dads to recognize the essential role they play in their children’s lives and inspire them to be actively engaged.

WHO TO TARGET: Men, Parents Sponsors: U.S. Department of Health & Human Services’ Administration for Children and Families and the National Responsible Fatherhood Clearinghouse Volunteer Ad Agency: Campbell Ewald

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, PRINT, OOH, DIGITAL

TheShelterPetProject.org

SHELTER PET ADOPTION WHY IT’S IMPORTANT: Each year, millions of pets enter animal shelters and fall under the auspices of rescue groups around the country. Run PSAs to encourage Americans to adopt by showing that even though every shelter pet is unique, each one is all pure love.

WHO TO TARGET: Adults 18+ Sponsors: The Humane Society of the United States and Maddie’s Fund® Volunteer Ad Agency: Wunderman Thompson New York

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

10 Contact Us: ACInquiries@AdCouncil.org

Get PSAs: AdCouncil.org/Our-Work 11

Education

12 Contact Us: ACInquiries@AdCouncil.org

shecanSTEM.com

EMPOWERING GIRLS IN STEM WHY IT’S IMPORTANT: Research shows that young girls like STEM subjects— science, technology, engineering, and math—but often feel that STEM isn’t for them, largely due to outdated stereotypes. Girls are afraid they’ll fail in STEM, but we know STEM is in everything, and experimenting is part of the journey.

PSAs encourage middle school girls, nonbinary youth, and trans youth to stay interested in STEM by showcasing how messy, experimental, and hands-on STEM can be, and how they can change the world by daring to try STEM. WHO TO TARGET: Girls 11–15

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

FinishYourDiploma.org

Volunteer Ad Agencies: Litton, Mojo Supermarket, Heat, Wordsworth + Booth, and Hinge

HIGH SCHOOL EQUIVALENCY WHY IT’S IMPORTANT: For the more than 34 million American adults without a high school diploma, opportunities are limited. These PSAs inspire people to use the help that’s waiting at FinishYourDiploma.org and earn their GED or other high school equivalency.

WHO TO TARGET: Adults 25–34 Without a High School Diploma Sponsor: Dollar General Literacy Foundation Volunteer Ad Agencies: BBH, Facebook, McKinney, and NGL Collective

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

AceYourRetirement.org

SAVING FOR RETIREMENT WHY IT’S IMPORTANT: Approximately 41% of households headed by people ages 55–64 have no retirement savings. Additionally, women are 80% more likely than men to be impoverished in retirement. Air PSAs to encourage women ages 40–60 to invest in themselves and better prepare for their retirement.

WHO TO TARGET: Women 40–60; Middle-Class, African American/ Black Women

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Sponsor: AARP Volunteer Ad Agencies: 22Squared, JOY Collective Website (Women's Campaign): WeSaySaveIt.org

Get PSAs: AdCouncil.org/Our-Work 13

Environment

14 Contact Us: ACInquiries@AdCouncil.org

ScienceMoms.com

CLIMATE CHANGE EDUCATION WHY IT’S IMPORTANT: Sixty percent of Americans are concerned about climate change yet only 14% are talking about it. New PSAs aim to break down the issue of climate change in ways that are simple, relevant, and actionable. Because when it comes to our environment, we are all in this together.

WHO TO TARGET: Parents, Moms Sponsor: Potential Energy Coalition Volunteer Ad Agency: Potential Energy Coalition

ENGLISH: TV, OOH, DIGITAL

DiscoverTheForest.org

DISCOVERING NATURE WHY IT’S IMPORTANT: Stories come to life at local parks and forests.

They’re places full of wonder, where imagination thrives and memories are made. Run PSAs to encourage Latino and Black parents to make the forest part of their family’s story by experiencing nature firsthand.

WHO TO TARGET: Parents and Caregivers of Children 8–12

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SmokeyBear.com BeOutdoorSafe.org

Sponsor: USDA Forest Service Volunteer Ad Agency: David&Goliath Website (Spanish): DescubreElBosque.org

WILDFIRE PREVENTION WHY IT’S IMPORTANT: Nearly nine out of 10 wildfires nationwide are caused by people and could have been prevented. Help Smokey Bear share his iconic wildfire prevention message. Remind viewers to protect the lands they love by following safety precautions and proper etiquette.

Only you can prevent wildfires.

WHO TO TARGET: Adults 25–54, Outdoor Enthusiasts, Millennials

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, OOH, DIGITAL

Sponsors: U.S. Forest Service and National Association of State Foresters Volunteer Ad Agencies: Amplifier, FCB New York, and Big Star

Get PSAs: AdCouncil.org/Our-Work 15

Health & Wellness

16 Contact Us: ACInquiries@AdCouncil.org

Alz.org/TimeToTalk

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

ScreenForAutism.org

ALZHEIMER’S AWARENESS WHY IT’S IMPORTANT: More than 6 million Americans live with Alzheimer’s, but fewer than half have received an official diagnosis. Acknowledging the changes you are noticing in your loved one is hard, but an early diagnosis can have significant benefits, including eliminating uncertainty and providing more time for support. Encourage families to start a conversation with the person they are concerned about and with that person’s doctor—the first step toward creating a plan of action.

WHO TO TARGET: Adults 45–65 Sponsor: Alzheimer’s Association Volunteer Ad Agency: Mindshare Website (Spanish): alz.org/Tiempo

AUTISM AWARENESS WHY IT’S IMPORTANT: Though autism can be reliably diagnosed in children as young as 18 months, most aren’t diagnosed until they’re between 4 and 5—and studies indicate the age of diagnosis is even higher for low-income and minority children. Bilingual campaign creative assets aim to lower the age of diagnosis by showing parents and caregivers the positive outcomes that are possible following a diagnosis.

WHO TO TARGET: Parents of Children 0–8 (Focus on Low-Income and Hispanic Parents)

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

GetVaccineAnswers.org

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

GetMyFluShot.org

Sponsor: Autism Speaks Volunteer Ad Agency: BBDO New York Website (Spanish): DeteccionDeAutismo.org

COVID-19 VACCINE EDUCATION WHY IT’S IMPORTANT: Extensive research shows pervasive hesitancy and reluctance around the COVID-19 vaccines among the American public, especially young adults and people in rural communities. Now more than ever, kids need protection against COVID-19 and dangerous new variants.

New PSAs feature real young adults and people from rural communities discussing how the COVID-19 vaccines have affected their lives, and parents encouraging protection as the best way to get kids thriving again.

WHO TO TARGET: Young Adults (18–29), Parents of Children 5–17, People in Rural Communities, Ages 18–45 Volunteer Ad Agencies: Coffee Bluff Pictures, Deutsch LA, and Saatchi & Saatchi Website (Spanish): DeTiDepende.org

FLU VACCINATION WHY IT’S IMPORTANT: As many as 41 million people get sick from the flu each season in the U.S. Getting a flu shot protects you and those around you from the flu. This year, it can help us avoid missing out on special moments like spending time with family and friends. Avoid #FluFOMO by airing PSAs to encourage adults to get a flu shot this year.

WHO TO TARGET: Black and Hispanic Adults 25–54

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

Sponsors: Centers for Disease Control and Prevention (CDC) and American Medical Association (AMA) Volunteer Ad Agency: Fluent360

Get PSAs: AdCouncil.org/Our-Work 17

Health & Wellness ManageYourBP.org

HIGH BLOOD PRESSURE CONTROL WHY IT’S IMPORTANT: Only one in four people with high blood pressure have it under control, and uncontrolled blood pressure can significantly increase the risk of heart disease and stroke. PSAs use dance and a catchy mnemonic to motivate people to self-monitor their blood pressure and engage with a health care provider about their blood pressure management plan.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SavedByTheScan.org

WHO TO TARGET: Adults 35+ With High Blood Pressure, With an Emphasis on Black and Latinx Audiences.

Sponsors: American Heart Association and American Medical Association Volunteer Ad Agency: UniWorld Group, Inc.

LUNG CANCER SCREENING WHY IT’S IMPORTANT: Lung cancer is the #1 cancer killer of men and women. Among cancers, it has one of the lowest survival rates, but with the new lung cancer screening, the approximately 14.2 million people in the U.S. who are at high risk for lung cancer can benefit from early detection and treatment. If all those at high risk were screened, close to 48,000 lives could be saved each year.

WHO TO TARGET: Adults 50–80, Current and Former Smokers

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SoundItOutTogether.org

Sponsor: American Lung Association Volunteer Ad Agency: Hill Holliday Website (Spanish): SalvaTuPulmon.org

MIDDLE SCHOOL MENTAL HEALTH WHY IT’S IMPORTANT: Young adolescents (10–14) are experiencing increased rates of mental health challenges, and youth of color face greater challenges in accessing the support they need. When the words are hard to come by, middle schoolers and their parents can find the lyrics in music to unlock conversations about emotional well-being.

WHO TO TARGET: Parents and Caregivers of Middle Schoolers (Ages 10–14), With an Emphasis on Black and Hispanic/Latinx Caregivers

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SeizeTheAwkward.org

Sponsor: Pivotal Ventures Volunteer Ad Agency: McCann Website (Spanish): EscuchandoSentimientos.org

SUICIDE PREVENTION WHY IT’S IMPORTANT: Young adulthood is a critical time in a person’s life, and a time when mental health issues frequently emerge. Since 76% of young adults turn to friends in a time of crisis, their friends can be incredibly influential in helping them get the help they need when they need it. PSAs empower young adults by encouraging them to consistently start and sustain conversations with their friends about mental health.

WHO TO TARGET: Young Adults 16–24 (Focus on 18–21)

ENGLISH: TV, RADIO, OOH, DIGITAL

18 Contact Us: ACInquiries@AdCouncil.org

Sponsors: The Jed Foundation (JED) and the American Foundation for Suicide Prevention Volunteer Ad Agency: Droga5

DoIHavePrediabetes.org

TYPE 2 DIABETES PREVENTION WHY IT’S IMPORTANT: One in three American adults have prediabetes and are at high risk of developing type 2 diabetes, a serious health condition that can lead to heart attacks and strokes. The campaign encourages people to take the risk test, speak with their doctor, and learn how prediabetes can be reversed by implementing small lifestyle changes.

WHO TO TARGET: Adults 35–64

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

VA.gov/Reach

Sponsors: American Medical Association (AMA) and Centers for Disease Control and Prevention (CDC) Volunteer Ad Agency: Grey

VETERANS CRISIS PREVENTION WHY IT’S IMPORTANT: Veterans are at higher risk for suicide compared to the general population. On average, 17 Veterans die by suicide each day—a rate 52% higher than non-Veteran adults. Air PSAs to encourage Veterans to proactively seek help for life challenges before they become overwhelming or reach a crisis point.

WHO TO TARGET: All U.S. Veterans, 18+ Sponsor: U.S. Department of Veterans Affairs Volunteer Ad Agency: TBWA\Chiat\Day New York

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

TalkAboutVaping.org

YOUTH VAPING PREVENTION WHY IT’S IMPORTANT: E-cigarettes have created a new trend in nicotine addiction among U.S. teens. Thousands of kids start vaping every day, but parents can play an important role in preventing their children from vaping.

PSAs empower parents to have proactive and ongoing conversations with their children about the dangers of trying e-cigarettes.

WHO TO TARGET: Parents of Children 10–14 Sponsor: American Lung Association Volunteer Ad Agency: Hill Holliday

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Get PSAs: AdCouncil.org/Our-Work 19

Safety

20 Contact Us: ACInquiries@AdCouncil.org

nhtsa.gov/campaign/buzzed-driving

BUZZED DRIVING PREVENTION WHY IT’S IMPORTANT: Recognizing buzzed warning signs can help save lives, and these PSAs remind drivers that buzzed driving is drunk driving.

Run PSAs to remind audiences that if they’re doing something to make themselves feel okay to drive, they shouldn’t be driving.

WHO TO TARGET: Men 21–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: NBCU

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, DIGITAL

NHTSA.gov/TheRightSeat

CHILD CAR SAFETY WHY IT’S IMPORTANT: Car crashes are a leading cause of death for children ages 1–14. Encourage parents and caregivers to correctly buckle up their kids in the right seat for their age and size by sharing these PSAs that remind parents that what matters most is getting the big stuff, like car safety, right.

WHO TO TARGET: Parents of Children 0–14

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

FeelDifferentDriveDifferent.org

Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Leo Burnett Website (Spanish): NHTSA.gov/Protegidos

DRUG-IMPAIRED DRIVING PREVENTION WHY IT’S IMPORTANT: Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and Washington, D.C. PSAs remind viewers that if they feel different, they drive different, and they should not drive high.

WHO TO TARGET: Men 18–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Madwell

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Ready.gov

EMERGENCY PREPAREDNESS WHY IT’S IMPORTANT: In recent years, devastating natural disasters have highlighted the need for emergency preparedness. However, half of Americans have not discussed or developed a family emergency plan.

These PSAs empower individuals, families, and communities to prepare for both natural and man-made disasters and encourage them to visit Ready.gov/plan and Listo.gov/plan.

WHO TO TARGET: English- and Spanish-Speaking Parents and Caregivers

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

Sponsor: Federal Emergency Management Agency Volunteer Ad Agencies: Lopez Negrete Communications, Sony Pictures, The Weather Channel, Newfangled, and Schafer Condon Carter Website (Spanish): Listo.gov

Get PSAs: AdCouncil.org/Our-Work 21

Safety NYC.gov/readyny

EMERGENCY PREPAREDNESS—NYC WHY IT’S IMPORTANT: Thirty-three percent of New York residents say they do not have any form of household emergency plan. Since 2009, Ready New York PSAs have encouraged the city’s 8.5 million residents to make an emergency plan today at NYC.gov/readyny or call 311.

WHO TO TARGET: Parents who live in NYC Sponsor: New York City Emergency Management Volunteer Ad Agency: OBERLAND

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

EndFamilyFire.org

GUN SAFETY WHY IT’S IMPORTANT: Access to a firearm in the home triples the risk of a suicide death, and gun suicide disproportionately affects the veteran community. Run PSAs to remind viewers to make their homes safer by storing all guns securely—locked, unloaded, and separately from ammunition.

WHO TO TARGET: Gun Owners 18+, Gun Owners Who Are Veterans Sponsor: Brady Volunteer Ad Agency: McKinney

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

StopTextsStopWrecks.org

TEXTING & DRIVING PREVENTION WHY IT’S IMPORTANT: More than nine in 10 Americans believe sending and reading texts while driving is dangerous, but many still do it. Share PSAs that remind drivers ages 16–34 that whether sending a text, commenting on a photo, or connecting with friends via an app, it’s never okay to message while driving.

WHO TO TARGET: Teens and Adults 16–34 Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Pereira O’Dell

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

EMERGENCY P R E PA R E D N E S S

22 Contact Us: ACInquiries@AdCouncil.org

According to FEMA, half of Americans have not discussed or developed a family emergency plan.

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Social Good Pairings BLACK HISTORY MONTH February is Black History Month. Run these PSAs together throughout the month to amplify the unique experiences of Black Americans and celebrate diversity in our communities.

ENGLISH: TV , RADIO , PRINT, OOH, DIGITAL SPANISH: TV, RADIO , PRINT, OOH, DIGITAL

DIVERSITY & INCLUSION This Black History Month, the Love Has No Labels PSAs direct viewers to educational resources and impactful actions they can take to combat racial injustices towards the Black community. Together, we can unite in the fight for the racial equality of Black people in the United States.

24 Contact Us: ACInquiries@AdCouncil.org

ENGLISH: TV, RADIO , PRINT, OOH, DIGITAL SPANISH:

M I D D L E S C H O O L M E N TA L H E A LT H Young adolescents (10–14) are experiencing increased rates of mental health challenges, and youth of color, in particular, face the additional trauma of systemic racism and greater challenges in accessing the support they need. PSAs with artists such as KAMAUU and Tobe use the power of music to remove the social stigma of vulnerability and expressing feelings for young men in the Black community. When the words are hard to come by, middle schoolers and their parents can find the lyrics in music to unlock conversations about emotional well-being.

Get PSAs: AdCouncil.org/Our-Work

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