Ad Council PSA Catalog Q4 2020

PUBLIC SERVICE ADVERTISING

PSA CATALOG NEW PSAs THIS ISSUE

QTR 4 | 2020

Adoption from Foster Care Buzzed Driving Prevention Diversity & Inclusion Empowering Girls in STEM Fatherhood Involvement Flu Vaccination Gun Safety Saving for Retirement Suicide Prevention Texting and Driving Prevention Voting 2020 Workforce Readiness Youth Vaping Prevention

AS MANY AS 45 MILLION AMERICANS GET SICK FROM THE FLU EVERY YEAR. FLU VACCINATION

Plan Ahead October Planning and Savings Month

World Mental Health Day (10th)

• Saving for Retirement

• Suicide Prevention

Flu Season

International Day of the Girl (11th)

• Flu Vaccination

Fire Safety Week (Oct 4th - 10th) • Wildfire Prevention

• Empowering Girls in STEM

National Teen Driver Safety Week (19th–23rd) • Texting and Driving Prevention

November Lung Cancer Awareness Month • Lung Cancer Screening • Youth Vaping Prevention

National Adoption Month • Adoption from Foster Care

National Caregivers Month • Alzheimer's Awareness • Caregiver Assistance

Election Day (3rd) • Voting 2020

National STEM Day (8th) • Empowering Girls in STEM

Thanksgiving (28th) • Diversity & Inclusion • Ending Hunger • Type 2 Diabetes Prevention

December Holiday Season

New Year’s Eve (31st)

• Adoption from Foster Care

• Buzzed Driving Prevention

• Alzheimer’s Awareness

• Drug-Impaired Driving Prevention

• Buzzed Driving Prevention • Caregiver Assistance • Diversity & Inclusion • Ending Hunger • Fatherhood Involvement

Table of Contents 2 4 10

Youth Vaping Prevention New PSAs This Quarter

Community Adoption from Foster Care Caregiver Assistance Diversity & Inclusion Ending Hunger Fatherhood Involvement Shelter Pet Adoption Voting 2020

13

Education Empowering Girls in STEM High School Equivalency Saving for Retirement Workforce Readiness

15

Environment Discovering Nature Recycling Wildfire Prevention

17

Health & Wellness Alzheimer’s Awareness Autism Awareness Coronavirus Response Flu Vaccination High Blood Pressure Control Lung Cancer Screening Suicide Prevention Type 2 Diabetes Prevention Youth Vaping Prevention

21

Safety Bullying Prevention Buzzed Driving Prevention Child Car Safety Drug-Impaired Driving Prevention Emergency Preparedness Emergency Preparedness—NYC Gun Safety Texting and Driving Prevention

24 26 27

Social Good Pairings Flu Vaccination Call-Out How to Support Our PSAs

Represents the availability of Spanish-language assets

Youth Vaping Prevention Eight thousand kids start vaping every day, but parents can play an important role in

FEATURE

preventing their kid from using e-cigarettes.

Get Your Head Out of the Cloud

Did you know that one vape pod can contain as much nicotine as one pack of cigarettes, and can harm the attention, memory, and brain development of children? Encourage parents to Get Your Head Out of the Cloud and learn facts about youth vaping so they can have proactive and ongoing conversations with their children about the dangers of trying e-cigarettes.

TalkAboutVaping.org

1 in 4

teens vape.

2 Contact Us: inquiries@adcouncil.org

Youth who use e-cigarettes are

4 times more likely

to try a cigarette and 3 times more likely to become frequent smokers.

Get PSAs: AdCouncil.org/Our-Work

3

New PSAs This Quarter NEW ASSETS ARE BOLDED IN BLUE

4 Contact Us: inquiries@adcouncil.org

AdoptUSKids.org

ADOPTION FROM FOSTER CARE WHY IT’S IMPORTANT: Currently, more than 120,000 youth in the U.S. foster care system are awaiting adoption. Teens never outgrow the need for family, but only 5% of all children adopted in 2018 were between the ages of 15 and 18. Air PSAs to encourage prospective parents to consider adopting a teen.

WHO TO TARGET: All Adults, Potential Parents

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV

BuzzedDriving.org

Sponsors: U.S. Department of Health and Human Services’ Administration for Children and Families, and AdoptUSKids Volunteer Ad Agency: Barbarian

BUZZED DRIVING PREVENTION WHY IT’S IMPORTANT: Recognizing buzzed warning signs can mean the difference between a safe ride home and a one-way ticket to a bad night.

Run PSAs to remind audiences that if they’re doing something to make themselves feel ok to drive, they shouldn't be driving.

WHO TO TARGET: Men 21–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: OMD New York

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, DIGITAL

LoveHasNoLabels.com

DIVERSITY & INCLUSION WHY IT’S IMPORTANT: Building on the campaign’s long-standing effort to address bias and discrimination across race, religion, gender, sexuality, age, and ability, the new Love Has No Labels PSAs support the ongoing fight for racial justice for the Black community. The PSAs encourage viewers to come together to fight for racial justice and equality in America and drive them to the campaign site, where they can access educational and actionable resources to help continue the work toward equality.

WHO TO TARGET: Adults 18+

ENGLISH: TV, OOH, DIGITAL

shecanSTEM.com

Volunteer Ad Agency: R/GA

EMPOWERING GIRLS IN STEM WHY IT’S IMPORTANT: Research shows that young girls like STEM subjects—science, technology, engineering, and math—but often feel that STEM isn’t for them, due to outdated stereotypes. Girls are scared to fail in STEM, but we know that STEM topics play a part in everything, and experimenting is part of the journey. PSAs encourage middle school girls to stay interested in STEM by showcasing how messy, experimental and hands-on STEM can be, and how daring to embrace STEM can change the world.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

WHO TO TARGET: Girls 11–15 Volunteer Ad Agencies: Heat and Wordsworth + Booth

Get PSAs: AdCouncil.org/Our-Work 5

New PSAs This Quarter Fatherhood.gov

FATHERHOOD INVOLVEMENT WHY IT’S IMPORTANT: Seven out of 10 fathers want help being a better parent. PSAs encourage dads to recognize the essential role they play in their children’s lives and inspire them to be actively engaged.

WHO TO TARGET: Men, Parents Sponsors: U.S. Department of Health and Human Services’ Administration for Children and Families and the National Responsible Fatherhood Clearinghouse Volunteer Ad Agency: Campbell Ewald

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH

GetMyFluShot.org

FLU VACCINATION WHY IT’S IMPORTANT: Up to 45 million Americans get the flu each year. A flu shot is the best protection against the flu, yet many are still undecided about getting one this year. In the context of COVID-19, it’s more important than ever to get a flu shot this year to save medical resources.

Air PSAs to encourage viewers to get a flu shot to protect themselves and their loved ones.

WHO TO TARGET: Black and Hispanic Adults 25-54

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

EndFamilyFire.org

Sponsor: Center for Disease Control and Prevention (CDC) and American Medical Association (AMA) Volunteer Ad Agency: Fluent360

GUN SAFETY WHY IT’S IMPORTANT: Access to a firearm in the home triples the risk of a suicide death. Run PSAs to remind viewers that by storing all guns in homes securely, they just might interrupt a moment of crisis, saving their loved ones from the most lethal method of suicide and giving them a second chance to live a full life.

WHO TO TARGET: Gun Owners 18+ Sponsor: Brady Volunteer Ad Agency: McKinney

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

AceYourRetirement.org

SAVING FOR RETIREMENT WHY IT’S IMPORTANT: Approximately 41% of households headed by people ages 55–64, or 9.3 million households, have no retirement savings.

These PSAs will motivate Americans in their late 40s and 50s to better prepare for their long-term financial security so they can lead independent and comfortable lives as they age.

WHO TO TARGET: Adults Late 40s and 50s, Middle Class, African American/ Black Women 45–60

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

6 Contact Us: inquiries@adcouncil.org

Sponsor: AARP Volunteer Ad Agency: JOY Collective

SeizeTheAwkward.org

SUICIDE PREVENTION WHY IT’S IMPORTANT: Young adulthood is a critical time in a person’s life, and a time when mental health issues frequently emerge. Since 76% of young adults turn to friends in a time of crisis, their friends can be incredibly influential in helping them get the help they need when they need it. PSAs empower young adults by encouraging them to consistently start and sustain conversations with their friends about mental health.

WHO TO TARGET: Young Adults 16–24 (Focus on 18–21)

ENGLISH: TV, RADIO, OOH, DIGITAL

StopTextsStopWrecks.org

Sponsors: The Jed Foundation (JED) and the American Foundation for Suicide Prevention Volunteer Ad Agency: Droga5

TEXTING AND DRIVING PREVENTION WHY IT’S IMPORTANT: More than nine in 10 Americans believe sending and reading texts while driving is dangerous, but many still do it. PSAs remind drivers ages 16–34 that they can do a lot of things while texting, but driving should never be one of them. Share PSAs in order to send a message: it’s never okay to text and drive.

WHO TO TARGET: Teens and Adults 16–34 Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Pereira O’Dell

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

FindSomethingNew.org

WORKFORCE READINESS WHY IT’S IMPORTANT: There’s more than one path to a new career. The Workforce Readiness campaign helps Americans identify and pursue the right path for their career goals.

WHO TO TARGET: Young Adults 16–20 and Working Adults Sponsor: Ad Council Volunteer Ad Agency: EightBar

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

TalkAboutVaping.org

YOUTH VAPING PREVENTION WHY IT’S IMPORTANT: Vaping has become a health epidemic for our kids.

Nearly 8,000 kids start vaping every day, but parents can play an important role in preventing their kid from using e-cigarettes. PSAs empower parents in the face of a youth vaping epidemic to have proactive and ongoing conversations with their children about the dangers of trying e-cigarettes.

WHO TO TARGET: Parents of Children 10–14 Sponsor: American Lung Association Volunteer Ad Agency: Hill Holliday

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Get PSAs: AdCouncil.org/Our-Work 7

New PSAs This Quarter VoteForYourLife.com

VOTING 2020 WHY IT’S IMPORTANT: The COVID-19 pandemic has set back efforts to increase voter registrations and participation. This PSA reminds voters that when you vote for a candidate, you’re not just voting for a person— you’re voting for the issues you care about. The campaign connects the issues young Americans care about, encouraging them to register and vote (either by mail or in person) in the 2020 election.

ENGLISH: TV, RADIO, PRINT, DIGITAL SPANISH: TV, RADIO, PRINT, DIGITAL

WHO TO TARGET: Unregistered/Out-of-Date-Registration Voters (Ages 18–30, Registered Voters Who Did Not Vote in the 2016 Election, Black and Latinx Communities Sponsor: Viacom

8 Contact Us: inquiries@adcouncil.org

Get PSAs: AdCouncil.org/Our-Work 9

Community

10 Contact Us: inquiries@adcouncil.org

AdoptUSKids.org

ADOPTION FROM FOSTER CARE WHY IT’S IMPORTANT: Currently, more than 120,000 youth in the U.S. foster care system are awaiting adoption. Teens never outgrow the need for family, but only 5% of all children adopted in 2018 were between the ages of 15 and 18. Air PSAs to encourage prospective parents to consider adopting a teen.

WHO TO TARGET: All Adults, Potential Parents

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV

AARP.org/Caregiving

Sponsors: U.S. Department of Health and Human Services’ Administration for Children and Families, and AdoptUSKids Volunteer Ad Agency: Barbarian

CAREGIVER ASSISTANCE WHY IT’S IMPORTANT: Forty-eight million Americans currently care for an aging or older loved one. PSAs spotlight AARP’s Family Caregiving site and encourage caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

WHO TO TARGET: Adults 35–60, Hispanic Women/Men and African Americans

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

LoveHasNoLabels.com

Sponsor: AARP Volunteer Ad Agencies: goodstory films, Wordsworth + Booth, Alma, DDB NY, and Spike DDB Website (Spanish): AARP.org/Cuidar

DIVERSITY & INCLUSION WHY IT’S IMPORTANT: Building on the campaign’s long-standing effort to address bias and discrimination across race, religion, gender, sexuality, age, and ability, the new Love Has No Labels PSAs support the ongoing fight for racial justice for the Black community. The PSAs encourage viewers to come together to fight for racial justice and equality in America and drive them to the campaign site, where they can access educational and actionable resources to help continue the work toward equality.

WHO TO TARGET: Adults 18+

ENGLISH: TV, OOH, DIGITAL

FeedingAmerica.org/Coronavirus

Volunteer Ad Agency: R/GA

ENDING HUNGER WHY IT’S IMPORTANT: During these uncertain times, millions of Americans, including children, will turn to food banks for much-needed support. New PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.

WHO TO TARGET: Parents Sponsor: Feeding America Volunteer Ad Agencies: Leo Burnett, McCann New York, Colle McVoy

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: RADIO

Get PSAs: AdCouncil.org/Our-Work 11

Community Fatherhood.gov

FATHERHOOD INVOLVEMENT WHY IT’S IMPORTANT: Seven out of 10 fathers want help being a better parent. PSAs encourage dads to recognize the essential role they play in their children’s lives and inspire them to be actively engaged.

WHO TO TARGET: Men, Parents Sponsors: U.S. Department of Health and Human Services’ Administration for Children and Families and the National Responsible Fatherhood Clearinghouse Volunteer Ad Agency: Campbell Ewald

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH

TheShelterPetProject.org

SHELTER PET ADOPTION WHY IT’S IMPORTANT: Each year, millions of pets enter animal shelters and rescue groups around the country. Run PSAs to encourage Americans to adopt by showing that even though every shelter pet is unique, each one is all pure love.

WHO TO TARGET: Adults 18+ Sponsors: The Humane Society of the United States and Maddie’s Fund® Volunteer Ad Agency: Wunderman Thompson New York

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

VoteForYourLife.com

VOTING 2020 WHY IT’S IMPORTANT: The COVID-19 pandemic has set back efforts to increase voter registrations and participation. This PSA reminds voters that when you vote for a candidate, you’re not just voting for a person— you’re voting for the issues you care about. The campaign connects the issues young Americans care about, encouraging them to register and vote (either by mail or in person) in the 2020 election.

ENGLISH: TV, RADIO, PRINT, DIGITAL SPANISH: TV, RADIO, PRINT, DIGITAL

WHO TO TARGET: Unregistered/Out-of-Date-Registration Voters (Ages 18–30, Registered Voters Who Did Not Vote in the 2016 Election, Black and Latinx Communities Sponsor: Viacom

12 Contact Us: inquiries@adcouncil.org

Education

Get PSAs: AdCouncil.org/Our-Work 13

Education shecanSTEM.com

EMPOWERING GIRLS IN STEM WHY IT’S IMPORTANT: Research shows that young girls like STEM subjects—science, technology, engineering, and math—but often feel that STEM isn’t for them, due to outdated stereotypes. Girls are scared to fail in STEM, but we know that STEM topics play a part in everything, and experimenting is part of the journey. PSAs encourage middle school girls to stay interested in STEM by showcasing how messy, experimental and hands-on STEM can be, and how daring to embrace STEM can change the world.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

WHO TO TARGET: Girls 11–15 Volunteer Ad Agencies: Heat and Wordsworth + Booth

FinishYourDiploma.org

HIGH SCHOOL EQUIVALENCY WHY IT’S IMPORTANT: For more than 34 million American adults without a high school diploma, opportunities are limited. These PSAs inspire people to use the help that’s waiting at FinishYourDiploma.org and to earn their GED or other high school equivalency.

WHO TO TARGET: Adults 25–34 Without a High School Diploma Sponsor: Dollar General Literacy Foundation Volunteer Ad Agencies: Facebook, McKinney, and NGL Collective

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

AceYourRetirement.org

SAVING FOR RETIREMENT WHY IT’S IMPORTANT: Approximately 41% of households headed by people ages 55–64, or 9.3 million households, have no retirement savings.

These PSAs will motivate Americans in their late 40s and 50s to better prepare for their long-term financial security so they can lead independent and comfortable lives as they age.

WHO TO TARGET: Adults Late 40s and 50s, Middle Class, African American/ Black Women 45–60

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

FindSomethingNew.org

Sponsor: AARP Volunteer Ad Agency: JOY Collective

WORKFORCE READINESS WHY IT’S IMPORTANT: There’s more than one path to a new career. The Workforce Readiness campaign helps Americans identify and pursue the right path for their career goals.

WHO TO TARGET: Young Adults 16–20 and Working Adults Sponsor: Ad Council Volunteer Ad Agency: EightBar

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

14 Contact Us: inquiries@adcouncil.org

Environment

Get PSAs: AdCouncil.org/Our-Work

15

Environment DiscoverTheForest.org

DISCOVERING NATURE WHY IT’S IMPORTANT: Recent studies show that 79% of kids wish they could experience more outdoor adventures, yet only 59% of parents report regularly or occasionally visiting a forest or park with their children. PSAs encourage parents and their children to go out and experience the forest firsthand, creating a lifelong interest and a legacy of caring for nature.

WHO TO TARGET: Parents and Caregivers of Children 8–12

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

BeRecycled.org

Sponsor: U.S. Forest Service Volunteer Ad Agency: David&Goliath Website (Spanish): DescubreElBosque.org

RECYCLING WHY IT’S IMPORTANT: On average, only about 35% of the 262 million tons of trash in America gets recycled. PSAs inspire Americans to create new things by recycling common kitchen plastics and showing the potential of each item we recycle to become something new.

WHO TO TARGET: Adults 18+ Sponsor: Keep America Beautiful Volunteer Ad Agency: Pereira O’Dell

ENGLISH: TV, PRINT, OOH, DIGITAL

SmokeyBear.com BeOutdoorSafe.org

WILDFIRE PREVENTION WHY IT’S IMPORTANT: Help Smokey Bear share his iconic wildfireprevention message. Spending time outdoors, whether exploring nature or in our own backyards, has never felt more valuable. Run PSAs to remind viewers that they can help keep their safe places safe by preventing wildfires.

WHO TO TARGET: Adults 25–54, Outdoor Enthusiasts, Millennials Sponsors: U.S. Forest Service and National Association of State Foresters Volunteer Ad Agencies: FCB New York and Big Star

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

16 Contact Us: inquiries@adcouncil.org

Health & Wellness

Get PSAs: AdCouncil.org/Our-Work 17

Health & Wellness alz.org/ourstories

ALZHEIMER’S AWARENESS WHY IT’S IMPORTANT: More than 5 million Americans live with Alzheimer’s, but fewer than half have received an official diagnosis. Acknowledging why your loved one is acting differently is hard, but early detection and care can make a difference in managing the disease. Help families start the conversation with their loved ones by running new PSAs that show the impact of early detection.

WHO TO TARGET: Adults 45–65

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

ScreenForAutism.org

Sponsor: Alzheimer’s Association Volunteer Ad Agency: The Community Website (Spanish): alz.org/nuestrashistorias

AUTISM AWARENESS WHY IT’S IMPORTANT: It is estimated that one in 54 children is diagnosed with autism in the United States. PSAs feature Julia (a Muppet with autism, from Sesame Street) to inform parents of the signs of autism and encourage them to get their children screened early, by highlighting the positive outcomes following a diagnosis.

WHO TO TARGET: Parents of Children 0–8 (Focus on Low-Income and Hispanic Parents)

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

coronavirus.gov

Sponsor: Autism Speaks Volunteer Ad Agency: BBDO New York Website (Spanish): DeteccionDeAutismo.org

CORONAVIRUS RESPONSE WHY IT’S IMPORTANT: In response to the coronavirus pandemic, the Ad Council launched a series of national PSAs to provide critical and urgent messages that aim to protect communities as well as provide mental health support to the American public.

WHO TO TARGET: Everyone, Higher-Risk Individuals, Parents, Young Adults

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

GetMyFluShot.org

Sponsors: Ad Council, Centers for Disease Control and Prevention (CDC), New York State Volunteer Ad Agencies: iHeart Radio, Ad Council Content Studio, Wordsworth & Booth, Viacom, New York State, Hill Holliday, Amplifier, Group SJR, NBC Universal, R/GA, Pereira O'Dell, Big Star, Sesame Workshop

FLU VACCINATION WHY IT’S IMPORTANT: Up to 45 million Americans get the flu each year. A flu shot is the best protection against the flu, yet many are still undecided about getting one this year. In the context of COVID-19, it’s more important than ever to get a flu shot this year to save medical resources.

Air PSAs to encourage viewers to get a flu shot to protect themselves and their loved ones.

WHO TO TARGET: Black and Hispanic Adults 25-54

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

18 Contact Us: inquiries@adcouncil.org

Sponsor: Center for Disease Control and Prevention (CDC) and American Medical Association (AMA) Volunteer Ad Agency: Fluent360

ManageYourBP.org

HIGH BLOOD PRESSURE CONTROL WHY IT’S IMPORTANT: Nearly half of American adults have high blood pressure and need to lower it. PSAs highlight the consequences of high blood pressure—motivating people who’ve stopped following their high blood pressure management plan to partner with their doctor, get back on a plan and get their numbers to a healthy range.

WHO TO TARGET: Adults 35–64

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SavedByTheScan.org

Sponsors: American Heart Association, American Stroke Association, and American Medical Association Volunteer Ad Agency: Arnold Worldwide

LUNG CANCER SCREENING WHY IT’S IMPORTANT: Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates, but with the new lung cancer screening, the approximately 8 million people in the U.S. who are at high risk for lung cancer have a better chance with early detection and treatment. If all those at high risk were screened, close to 48,000 lives could be saved each year.

WHO TO TARGET: Adults 55–80, Current and Former Smokers

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

DoIHavePrediabetes.org

Sponsor: American Lung Association Volunteer Ad Agency: Hill Holliday

TYPE 2 DIABETES PREVENTION WHY IT’S IMPORTANT: One in three American adults has prediabetes and is at high risk of developing type 2 diabetes, a serious health condition that can lead to heart attack and stroke. The campaign encourages people to take the risk test, speak with their doctor, and learn how prediabetes can be reversed with small lifestyle changes.

WHO TO TARGET: Adults 35–64

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

TalkAboutVaping.org

Sponsors: American Medical Association (AMA) and Centers for Disease Control and Prevention (CDC) Volunteer Ad Agency: Ogilvy New York

YOUTH VAPING PREVENTION WHY IT’S IMPORTANT: Vaping has become a health epidemic for our kids.

Nearly 8,000 kids start vaping every day, but parents can play an important role in preventing their kid from using e-cigarettes. PSAs empower parents in the face of a youth vaping epidemic to have proactive and ongoing conversations with their children about the dangers of trying e-cigarettes.

WHO TO TARGET: Parents of Children 10–14 Sponsor: American Lung Association Volunteer Ad Agency: Hill Holliday

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Get PSAs: AdCouncil.org/Our-Work 19

Health & Wellness SeizeTheAwkward.org

SUICIDE PREVENTION WHY IT’S IMPORTANT: Young adulthood is a critical time in a person’s life, and a time when mental health issues frequently emerge. Since 76% of young adults turn to friends in a time of crisis, their friends can be incredibly influential in helping them get the help they need when they need it. PSAs empower young adults by encouraging them to consistently start and sustain conversations with their friends about mental health.

WHO TO TARGET: Young Adults 16–24 (Focus on 18–21)

ENGLISH: TV, RADIO, OOH, DIGITAL

20 Contact Us: inquiries@adcouncil.org

Sponsors: The Jed Foundation (JED) and the American Foundation for Suicide Prevention Volunteer Ad Agency: Droga5

Safety

Get PSAs: AdCouncil.org/Our-Work

21

Safety BecauseOfYou.org

BULLYING PREVENTION WHY IT’S IMPORTANT: While only one-third of teens list bullying as a top concern today, twice as many say they regularly experience more specific behaviors like drama, teasing, and exclusion. PSAs encourage teens to reflect on the power of their words and actions and to consider their immediate and long-lasting effects on others.

WHO TO TARGET: Teens 13–17 Sponsor: Ad Council

ENGLISH: TV, PRINT, OOH, DIGITAL

BuzzedDriving.org

BUZZED DRIVING PREVENTION WHY IT’S IMPORTANT: Recognizing buzzed warning signs can mean the difference between a safe ride home and a one-way ticket to a bad night.

Run PSAs to remind audiences that if they’re doing something to make themselves feel ok to drive, they shouldn’t be driving.

WHO TO TARGET: Men 21–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: OMD New York

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, DIGITAL

NHTSA.gov/TheRightSeat

CHILD CAR SAFETY WHY IT’S IMPORTANT: Car crashes are a leading cause of death for children ages 1–14. Encourage parents and caregivers to correctly buckle up their kids in the right seat for their age and size, by sharing these PSAs that show how a parent’s love also applies to car safety.

WHO TO TARGET: Parents with Children 0–14

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

FeelDifferentDriveDifferent.org

Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Leo Burnett Website (Spanish): NHTSA.gov/Protegidos

DRUG-IMPAIRED DRIVING PREVENTION WHY IT’S IMPORTANT: Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and Washington, D.C. PSAs remind viewers that if they feel different, they drive different, and they should not drive high.

WHO TO TARGET: Men 18–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Vox Creative

ENGLISH: ENGLISH: TV, RADIO, TV, PRINT, PRINT, OOH, OOH, DIGITAL DIGITAL

22 Contact Us: inquiries@adcouncil.org

Ready.gov

EMERGENCY PREPAREDNESS WHY IT’S IMPORTANT: Only 20% of Americans say they feel very prepared for human-made or natural disasters such as tornadoes, wildfires, hurricanes, and earthquakes. PSAs provide tangible preparedness tips to ensure viewers feel educated and empowered before disasters hit.

WHO TO TARGET: Parents of Children 6–17

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

nyc.gov/readyny

Sponsor: Federal Emergency Management Agency Volunteer Ad Agency: Newfangled Website (Spanish): Listo.gov

EMERGENCY PREPAREDNESS—NYC WHY IT’S IMPORTANT: Forty percent of New Yorkers say they do not feel prepared for an emergency; 28% say they do not have any form of household emergency plan. PSAs alert New Yorkers to call 311 or go to NYC.gov/ReadyNY and learn how to create an emergency plan.

WHO TO TARGET: Parents of Children 6–17 Sponsor: New York City Emergency Management Department Volunteer Ad Agency: OBERLAND

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

EndFamilyFire.org

GUN SAFETY WHY IT’S IMPORTANT: Access to a firearm in the home triples the risk of a suicide death. Run PSAs to remind viewers that by storing all guns in homes securely, they just might interrupt a moment of crisis, saving their loved ones from the most lethal method of suicide and giving them a second chance to live a full life.

WHO TO TARGET: Gun Owners 18+ Sponsor: Brady Volunteer Ad Agency: McKinney

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

StopTextsStopWrecks.org

TEXTING AND DRIVING PREVENTION WHY IT’S IMPORTANT: More than nine in 10 Americans believe sending and reading texts while driving is dangerous, but many still do it. PSAs remind drivers ages 16–34 that they can do a lot of things while texting, but driving should never be one of them. Share PSAs in order to send a message: it’s never okay to text and drive.

WHO TO TARGET: Teens and Adults 16–34 Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Pereira O’Dell

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Get PSAs: AdCouncil.org/Our-Work 23

Social Good Pairings OCTOBER 10TH IS WORLD MENTAL HEALTH DAY During these uncertain times of isolation and social distancing, Americans have experienced increased feelings of loneliness, stress, and anxiety. Run these PSAs together for World Mental Health Day to remind audiences to prioritize their mental health.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

GUN SAFETY America’s deadliest shootings are the ones we don’t talk about. On any given day in the U.S., an average of 63 of our brothers, mothers, neighbors, and best friends are taken from us by gun suicide. But gun suicide is preventable.

Give loved ones a second chance at life by storing guns securely: locked, unloaded, and separately from ammunition.

24 Contact Us: inquiries@adcouncil.org

Run PSAs for World Mental Health Day to protect our loved ones from gun suicide by securing guns safely at home.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SUICIDE PREVENTION Right now, it’s crucial that young adults check in with their friends about their mental health. This World Mental Health Day, air the Seize the Awkward PSAs to give young adults the inspiration and resources to reach out their friends who may be struggling with mental health issues.

Run PSAs to encourage conversations about mental health.

Get PSAs: AdCouncil.org/Our-Work

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COVER:

Flu Vaccination

As many as 810,000 Americans are hospitalized from the flu each year

In the context of COVID-19 it’s more important than ever for everyone to get a flu shot to save medical resources.

VISIT OUR WEBSITE: GetMyFluShot.org SPANISH WEBSITE: VacunateContraLaInfluenza.org

26 Contact Us: inquiries@adcouncil.org

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