Ad Council PSA Catalog Q3 2020

PUBLIC SERVICE ADVERTISING

PSA CATALOG NEW PSAs THIS ISSUE

QTR 3 | 2020

Buzzed Driving Prevention Coronavirus Response Discovering Nature Diversity & Inclusion Drug-Impaired Driving Prevention Emergency Preparedness Empowering Girls in STEM Ending Hunger Fatherhood Involvement Gun Safety High School Equivalency Suicide Prevention Texting and Driving Prevention Wildfire Prevention

IN THESE UNPRECEDENTED TIMES WE LOOK TO PARTNERS LIKE YOU TO SUPPORT THESE CRITICAL MESSAGES THAT CAN SAVE LIVES. CORONAVIRUS RESPONSE

Plan Ahead July Fire Season in the West

Independence Day (4th)

• Emergency Preparedness

• Buzzed Driving Prevention

• Wildfire Prevention

• Diversity & Inclusion

Hurricane Season

• Drug-Impaired Driving Prevention

• Emergency Preparedness • Emergency Preparedness— NYC

• Recycling

August Back to School

Summer Hot Topics

• Autism Awareness

• Discovering Nature

• Bullying Prevention

• Ending Hunger

• Child Car Safety

• Recycling

• Diversity & Inclusion • Empowering Girls in STEM • High School Equivalency • Suicide Prevention

September Atrial Fibrillation Awareness Month

Labor Day (2nd)

• High Blood Pressure Control

• Child Car Safety

Hunger Action Month

• Diversity & Inclusion

• Ending Hunger

• Drug-Impaired Driving Prevention

National Preparedness Month • Emergency Preparedness • Emergency Preparedness— NYC

• Buzzed Driving Prevention

National Hispanic Heritage Month (Sept. 15–Oct. 15) • Caregiver Assistance • Diversity & Inclusion

Table of Contents 2 4

Fight for Freedom New PSAs This Quarter

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Community Adoption from Foster Care Caregiver Assistance Census 2020 campaign Diversity & Inclusion Ending Hunger Fatherhood Involvement Shelter Pet Adoption

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Education Empowering Girls in STEM High School Equivalency Saving for Retirement Workforce Readiness

14

Environment Discovering Nature Recycling Wildfire Prevention

16

Health & Wellness Alzheimer’s Awareness Autism Awareness Coronavirus Response High Blood Pressure Control Lung Cancer Screening Suicide Prevention Type 2 Diabetes Prevention

19

Safety Bullying Prevention Buzzed Driving Prevention Child Car Safety Drug-Impaired Driving Prevention Emergency Preparedness Emergency Preparedness—NYC Gun Safety Texting and Driving Prevention

22 24 25

Social Good Pairings Coronavirus Support Toolkit How to Support Our PSAs

Represents the availability of Spanish-language assets

Diversity & Inclusion

LOVE HAS NO L ABELS:

Fight for Freedom

2 Contact Us: inquiries@adcouncil.org

Recent acts of injustice against Black Americans are a devastating reminder of the centuries of systemic racism within our country. It is crucial that we all come together and deliver a clear message: Black lives matter. New Love Has No Labels PSAs inspire all Americans to come together and take meaningful action to support the Black community and fight for racial justice.

Support these critical messages.

Access and download the PSAs at: adcouncil.org/campaign/diversity-inclusion

Get PSAs: AdCouncil.org/Our-Work

3

New PSAs This Quarter NEW ASSETS ARE BOLDED IN BLUE

4 Contact Us: inquiries@adcouncil.org

BuzzedDriving.org

BUZZED DRIVING PREVENTION WHY IT’S IMPORTANT: Recognizing buzzed warning signs can mean the difference between a safe ride home and a one-way ticket to a bad night.

Run PSAs to remind audiences that if they're doing something to make themselves feel okay to drive, they shouldn't be driving.

WHO TO TARGET: Men 21–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: OMD New York

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, DIGITAL

coronavirus.gov

CORONAVIRUS RESPONSE WHY IT’S IMPORTANT: In response to the coronavirus pandemic, the Ad Council launched a series of national PSAs to provide critical and urgent messages that aim to protect communities as well as provide mental health support to the American public.

WHO TO TARGET: Everyone, Higher-Risk Individuals, Parents, Young Adults

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

DiscoverTheForest.org

Sponsors: Ad Council, Centers for Disease Control and Prevention (CDC), New York State Volunteer Ad Agencies: iHeart Radio, Ad Council Content Studio, Wordsworth & Booth, Viacom, New York State, Hill Holliday, Amplifier, Group SJR, NBC Universal, R/GA, Pereira O'Dell, Big Star, Sesame Workshop

DISCOVERING NATURE WHY IT’S IMPORTANT: Recent studies show that 79% of kids wish they could experience more outdoor adventures, yet only 59% of parents report regularly or occasionally visiting a forest or park with their children. PSAs encourage parents and their children to go out and experience the forest firsthand, creating a lifelong interest and a legacy of caring for nature.

WHO TO TARGET: Parents and Caregivers of Children 8–12

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

LoveHasNoLabels.com

Sponsor: U.S. Forest Service Volunteer Ad Agency: David&Goliath Website (Spanish): DescubreElBosque.org

DIVERSITY & INCLUSION WHY IT’S IMPORTANT: Building on the campaign's longstanding effort to address bias and discrimination across race, religion, gender, sexuality, age and ability the new Love Has No Labels PSAs support the ongoing fight for racial justice for the Black community. The PSAs encourages viewers to come together to fight for racial justice and equality in America and drives them to the campaign site where they can access educational and actionable resources to help continue the work toward equality.

WHO TO TARGET: Adults 18+

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Volunteer Ad Agency: R/GA

Get PSAs: AdCouncil.org/Our-Work 5

New PSAs This Quarter FeelDifferentDriveDifferent.org

DRUG-IMPAIRED DRIVING PREVENTION WHY IT’S IMPORTANT: Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and Washington, D.C. PSAs remind viewers that if they feel different, they drive different, and they should not drive high.

WHO TO TARGET: Men 18–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Vox

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Ready.gov

EMERGENCY PREPAREDNESS WHY IT’S IMPORTANT: Only 20% of Americans say they feel very prepared for human-made or natural disasters such as tornadoes, wildfires, hurricanes and earthquakes. PSAs provide tangible preparedness tips to ensure viewers feel educated and empowered before disasters hit.

WHO TO TARGET: Parents of Children 6–17

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

shecanSTEM.com

Sponsor: Federal Emergency Management Agency Volunteer Ad Agency: Newfangled Website (Spanish): Listo.gov

EMPOWERING GIRLS IN STEM WHY IT’S IMPORTANT: Research shows that young girls like STEM subjects—science, technology, engineering and math—but often feel that STEM isn’t for them due to outdated stereotypes. Girls are scared to fail in STEM, but we know that STEM is in everything, and experimenting is part of the journey. PSAs encourage middle school girls to stay interested in STEM by showcasing how messy, experimental and hands-on STEM can be, and how daring to STEM can change the world.

WHO TO TARGET: Girls 11–15

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

FeedingAmerica.org/Coronavirus

Volunteer Ad Agencies: Heat, Wordsworth + Booth

ENDING HUNGER WHY IT’S IMPORTANT: During these uncertain times, millions of Americans, including children, will turn to food banks for much-needed support. New PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.

WHO TO TARGET: Parents Sponsor: Feeding America Volunteer Ad Agencies: Leo Burnett, McCann New York, Colle McVoy

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: RADIO

6 Contact Us: inquiries@adcouncil.org

Fatherhood.gov

FATHERHOOD INVOLVEMENT WHY IT’S IMPORTANT: Seven out of 10 fathers want help being a better parent. PSAs encourage dads to recognize the essential role they play in their children’s lives and inspire them to be actively engaged.

WHO TO TARGET: Men, Parents Sponsors: U.S. Department of Health and Human Services’ Administration for Children and Families and the National Responsible Fatherhood Clearinghouse Volunteer Ad Agency: Campbell Ewald

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH

EndFamilyFire.org

GUN SAFETY WHY IT’S IMPORTANT: Every day, eight kids are unintentionally injured or killed by an improperly stored or misused gun found in the home. Share PSAs that inspire gun owners to make their homes safer by storing their guns safely.

WHO TO TARGET: Gun Owners with Children in the Home Sponsor: Brady Volunteer Ad Agencies: Droga5, Wordsworth + Booth

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

FinishYourDiploma.org

HIGH SCHOOL EQUIVALENCY WHY IT’S IMPORTANT: For more than 34 million American adults without a high school diploma, opportunities are limited. PSAs inspire people to use the help that’s waiting at FinishYourDiploma.org and to earn their GED or other high school equivalency.

WHO TO TARGET: Adults 25–34 Without a High School Diploma Sponsor: Dollar General Literacy Foundation Volunteer Ad Agencies: McKinney and NGL Collective

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SeizeTheAwkward.org

SUICIDE PREVENTION WHY IT’S IMPORTANT: Young adulthood is a critical time in a person’s life, and a time when mental health issues frequently emerge. Since 76% of young adults turn to friends in a time of crisis, their friends can be incredibly influential in helping them get the help they need when they need it. PSAs empower young adults by encouraging them to consistently start and sustain conversations with their friends about mental health.

WHO TO TARGET: Young Adults 16–24 (focus on 18–21)

ENGLISH: TV, RADIO, OOH, DIGITAL

Sponsors: The Jed Foundation and The American Foundation for Suicide Prevention Volunteer Ad Agency: Droga5

Get PSAs: AdCouncil.org/Our-Work 7

New PSAs This Quarter StopTextsStopWrecks.org

TEXTING AND DRIVING PREVENTION WHY IT’S IMPORTANT: More than 9 in 10 Americans believe sending and reading texts while driving is dangerous, but many still do it. PSAs remind drivers 16–34 that they can do a lot of things while texting, but driving should never be one of them. Share PSAs that send this message: Text and whatever. Just don’t text and drive.

WHO TO TARGET: Teens and Adults 16–34 Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Pereira O’Dell

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

SmokeyBear.com BeOutdoorSafe.org

WILDFIRE PREVENTION WHY IT’S IMPORTANT: Help Smokey Bear share his iconic wildfireprevention message. Spending time outdoors, whether exploring nature or in our own backyards, has never felt more valuable. Run PSAs to remind viewers that they can help keep their safe places safe by preventing wildfires.

WHO TO TARGET: Adults 25–54, Outdoor Enthusiasts, Millennials Sponsors: U.S. Forest Service and National Association of State Foresters Volunteer Ad Agencies: FCB New York and Big Star

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

8 Contact Us: inquiries@adcouncil.org

Community

Get PSAs: AdCouncil.org/Our-Work 9

Community AdoptUSKids.org

ADOPTION FROM FOSTER CARE WHY IT’S IMPORTANT: Currently, 125,000 youth in the U.S. foster care system are awaiting adoption. Teens never outgrow the need for family, but only 5% of all children adopted in 2018 were between the ages of 15 and 18. Air PSAs to encourage prospective parents to consider adopting a teen.

WHO TO TARGET: All Adults, Potential Parents

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV

AARP.org/Caregiving

Sponsors: U.S. Department of Health and Human Services’ Administration for Children and Families, and AdoptUSKids Volunteer Ad Agency: Barbarian

CAREGIVER ASSISTANCE WHY IT’S IMPORTANT: 48 million Americans currently care for an aging or older loved one. PSAs spotlight AARP’s Family Caregiving site and encourage caregivers nationwide to access free Care Guides, self-care tips, planning resources, legal and financial guidance, and more.

WHO TO TARGET: Adults 35-60, Hispanic Women, Males and African Americans

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

2020census.gov

Sponsor: AARP Volunteer Ad Agencies: goodstory films, Wordsworth + Booth, Alma, DDB NY, Spike DDB Website (Spanish): AARP.org/Cuidar

CENSUS 2020 WHY IT’S IMPORTANT: The census determines over $1 trillion in federal spending each year for programs that help give children a strong start in life—such as quality early education, healthcare, nutrition and housing support. But the number of young children left uncounted is large and growing: In 2010, an estimated 1 in 10 children under age 5 were missed— that’s more than 2 million uncounted children.

WHO TO TARGET: FPO

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

LoveHasNoLabels.com

Sponsor: Carnegie Corporation of NY, Sesame Workshop, U.S. Census Bureau Volunteer Ad Agency: Sesame Workshop

DIVERSITY & INCLUSION WHY IT’S IMPORTANT: Building on the campaign's longstanding effort to address bias and discrimination across race, religion, gender, sexuality, age and ability the new Love Has No Labels PSAs support the ongoing fight for racial justice for the Black community. The PSAs encourages viewers to come together to fight for racial justice and equality in America and drives them to the campaign site where they can access educational and actionable resources to help continue the work toward equality.

WHO TO TARGET: Adults 18+

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

10 Contact Us: inquiries@adcouncil.org

Volunteer Ad Agency: R/GA

FeedingAmerica.org/Coronavirus

ENDING HUNGER WHY IT’S IMPORTANT: During these uncertain times, millions of Americans, including children, will turn to food banks for much-needed support. New PSAs encourage audiences to donate to Feeding America’s COVID-19 Response Fund to help families in this time of urgent need.

WHO TO TARGET: Parents Sponsor: Feeding America Volunteer Ad Agencies: Leo Burnett, McCann New York, Colle McVoy

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: RADIO

Fatherhood.gov

FATHERHOOD INVOLVEMENT WHY IT’S IMPORTANT: Seven out of 10 fathers want help being a better parent. PSAs encourage dads to recognize the essential role they play in their children’s lives and inspire them to be actively engaged.

WHO TO TARGET: Men, Parents Sponsors: U.S. Department of Health and Human Services’ Administration for Children and Families and the National Responsible Fatherhood Clearinghouse Volunteer Ad Agency: Campbell Ewald

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH

TheShelterPetProject.org

SHELTER PET ADOPTION WHY IT’S IMPORTANT: Each year, millions of pets enter animal shelters and rescue groups around the country. Run PSAs to encourage Americans to adopt by showing that even though every shelter pet is unique, each one is all pure love.

WHO TO TARGET: Adults 18+ Sponsors: The Humane Society of the United States and Maddie’s Fund® Volunteer Ad Agency: Wunderman Thompson New York

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Get PSAs: AdCouncil.org/Our-Work 11

Education

12 Contact Us: inquiries@adcouncil.org

shecanSTEM.com

EMPOWERING GIRLS IN STEM WHY IT’S IMPORTANT: Research shows that young girls like STEM subjects—science, technology, engineering and math—but often feel that STEM isn’t for them due to outdated stereotypes. Girls are scared to fail in STEM, but we know that STEM is in everything, and experimenting is part of the journey. PSAs encourage middle school girls to stay interested in STEM by showcasing how messy, experimental and hands-on STEM can be, and how daring to STEM can change the world.

WHO TO TARGET: Girls 11–15

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

FinishYourDiploma.org

Volunteer Ad Agencies: Heat, Wordsworth + Booth

HIGH SCHOOL EQUIVALENCY WHY IT’S IMPORTANT: For more than 34 million American adults without a high school diploma, opportunities are limited. PSAs inspire people to use the help that’s waiting at FinishYourDiploma.org and to earn their GED or other high school equivalency.

WHO TO TARGET: Adults 25–34 Without a High School Diploma Sponsor: Dollar General Literacy Foundation Volunteer Ad Agencies: McKinney and NGL Collective

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

AceYourRetirement.org

SAVING FOR RETIREMENT WHY IT’S IMPORTANT: Approximately 41% of households headed by people ages 55–64, or 9.3 million households, have no retirement savings.

Motivate Americans in their late 40s and 50s to better prepare for their long-term financial security so they can lead independent and comfortable lives as they age.

WHO TO TARGET: Adults Late 40s and 50s, Middle Class, African American/ Black Women 45–60

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

ChooseSomethingNew.org

Sponsor: AARP Volunteer Ad Agency: JOY Collective

WORKFORCE READINESS WHY IT’S IMPORTANT: The U.S. is currently facing a skills gap crisis, particularly in technical fields like IT, manufacturing and healthcare. The Workforce Readiness campaign is raising awareness of the many pathways to career success and inspiring Americans to explore their education and career options.

WHO TO TARGET: Young Adults 16–20 and Working Adults Sponsor: Ad Council Volunteer Ad Agency: EightBar

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Get PSAs: AdCouncil.org/Our-Work

13

Environment

14 Contact Us: inquiries@adcouncil.org

DiscoverTheForest.org

DISCOVERING NATURE WHY IT’S IMPORTANT: Recent studies show that 79% of kids wish they could experience more outdoor adventures, yet only 59% of parents report regularly or occasionally visiting a forest or park with their children. PSAs encourage parents and their children to go out and experience the forest firsthand, creating a lifelong interest and a legacy of caring for nature.

WHO TO TARGET: Parents and Caregivers of Children 8–12

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

BeRecycled.org

Sponsor: U.S. Forest Service Volunteer Ad Agency: David&Goliath Website (Spanish): DescubreElBosque.org

RECYCLING WHY IT’S IMPORTANT: On average, only about 35% of the 262 million tons of trash in America gets recycled. PSAs inspire Americans to create new things by recycling common kitchen plastics and showing the potential of each item we recycle to become something new.

WHO TO TARGET: Adults 18+ Sponsor: Keep America Beautiful Volunteer Ad Agency: Pereira O’Dell

ENGLISH: PRINT, OOH, DIGITAL

SmokeyBear.com BeOutdoorSafe.org

WILDFIRE PREVENTION WHY IT’S IMPORTANT: Help Smokey Bear share his iconic wildfireprevention message. Spending time outdoors, whether exploring nature or in our own backyards, has never felt more valuable. Run PSAs to remind viewers that they can help keep their safe places safe by preventing wildfires.

WHO TO TARGET: Adults 25–54, Outdoor Enthusiasts, Millennials Sponsors: U.S. Forest Service and National Association of State Foresters Volunteer Ad Agencies: FCB New York and Big Star

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Get PSAs: AdCouncil.org/Our-Work 15

Health & Wellness

16 Contact Us: inquiries@adcouncil.org

alz.org/ourstories

ALZHEIMER’S AWARENESS WHY IT’S IMPORTANT: More than 5 million Americans live with Alzheimer’s, but fewer than half are diagnosed. Acknowledging why your loved one is acting differently is hard, but early detection and care can make a difference in managing the disease. Help families start the conversation with their loved ones by running new PSAs that show the impact of early detection.

WHO TO TARGET: Adults 45–65

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

coronavirus.gov

Sponsor: Alzheimer’s Association Volunteer Ad Agency: The Community Website (Spanish): alz.org/nuestrashistorias

CORONAVIRUS RESPONSE WHY IT’S IMPORTANT: In response to the coronavirus pandemic, the Ad Council launched a series of national PSAs to provide critical and urgent messages that aim to protect communities as well as provide mental health support to the American public.

WHO TO TARGET: Everyone, Higher-Risk Individuals, Parents, Young Adults

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

ScreenForAutism.org

Sponsors: Ad Council, Centers for Disease Control and Prevention (CDC), New York State Volunteer Ad Agencies: iHeart Radio, Ad Council Content Studio, Wordsworth & Booth, Viacom, New York State, Hill Holliday, Amplifier, Group SJR, NBC Universal, R/GA, Pereira O'Dell, Big Star, Sesame Workshop

AUTISM AWARENESS WHY IT’S IMPORTANT: It is estimated that 1 in 54 children is diagnosed with autism in the United States. PSAs feature Julia (a Muppet with autism, from Sesame Street) to inform parents of the signs of autism and encourage them to get their children screened early, by highlighting the positive outcomes following a diagnosis.

WHO TO TARGET: Parents of Children 0–8 (focus on low-income and Hispanic parents)

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

ManageYourBP.org

Sponsor: Autism Speaks Volunteer Ad Agency: BBDO New York Website (Spanish): DeteccionDeAutismo.org

HIGH BLOOD PRESSURE CONTROL WHY IT’S IMPORTANT: Nearly half of American adults have high blood pressure and need to lower it. PSAs highlight the consequences of high blood pressure—motivating people who’ve stopped following their high blood pressure management plan to partner with their doctor, get back on a plan and get their numbers to a healthy range.

WHO TO TARGET: Adults 35–64

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

Sponsors: American Heart Association, American Stroke Association and American Medical Association Volunteer Ad Agency: Arnold Worldwide

Get PSAs: AdCouncil.org/Our-Work 17

Health & Wellness SavedByTheScan.org

LUNG CANCER SCREENING WHY IT’S IMPORTANT: Lung cancer is the #1 cancer killer of men and women. Compared to other cancers, it has one of the lowest survival rates, but with the new lung cancer screening, the approximately 8 million people in the U.S. who are at high risk for lung cancer can be saved with early detection and treatment. If all those at high risk were screened, close to 48,000 lives could be saved each year.

WHO TO TARGET: Adults 55–80, Current and Former Smokers

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

SeizeTheAwkward.org

Sponsor: American Lung Association Volunteer Ad Agency: Hill Holliday

SUICIDE PREVENTION WHY IT’S IMPORTANT: Young adulthood is a critical time in a person’s life, and a time when mental health issues frequently emerge. Since 76% of young adults turn to friends in a time of crisis, their friends can be incredibly influential in helping them get the help they need when they need it. PSAs empower young adults by encouraging them to consistently start and sustain conversations with their friends about mental health.

WHO TO TARGET: Young Adults 16–24 (focus on 18–21)

ENGLISH: TV, RADIO, OOH, DIGITAL

DoIHavePrediabetes.org

Sponsors: The Jed Foundation and The American Foundation for Suicide Prevention Volunteer Ad Agency: Droga5

TYPE 2 DIABETES PREVENTION WHY IT’S IMPORTANT: One in three American adults has prediabetes and is at high risk of developing type 2 diabetes, a serious health condition that can lead to heart attack and stroke. The campaign encourages people to take the risk test, speak with their doctor and learn how prediabetes can be reversed with small lifestyle changes.

WHO TO TARGET: Adults 35–64

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

18 Contact Us: inquiries@adcouncil.org

Sponsors: American Medical Association and Centers for Disease Control and Prevention Volunteer Ad Agency: Ogilvy New York

Safety

Get PSAs: AdCouncil.org/Our-Work

19

Safety BecauseOfYou.org

BULLYING PREVENTION WHY IT’S IMPORTANT: While only one-third of teens list bullying as a top concern today, twice as many say they regularly experience more specific behaviors like drama, teasing and exclusion. PSAs encourage teens to reflect on the power of their words and actions and to consider their immediate and long-lasting effects on others.

WHO TO TARGET: Teens 13–17 Sponsor: Ad Council

ENGLISH: TV, PRINT, OOH, DIGITAL

BuzzedDriving.org

BUZZED DRIVING PREVENTION WHY IT’S IMPORTANT: Recognizing buzzed warning signs can mean the difference between a safe ride home and a one-way ticket to a bad night.

Run PSAs to remind audiences that if they're doing something to make themselves feel okay to drive, they shouldn't be driving.

WHO TO TARGET: Men 21–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: OMD New York

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, DIGITAL

NHTSA.gov/TheRightSeat

CHILD CAR SAFETY WHY IT’S IMPORTANT: Car crashes are a leading cause of death for children ages 1–14. Encourage parents and caregivers to correctly buckle up their kids in the right seat for their age and size by sharing PSAs that show how a parent’s love applies to car safety.

WHO TO TARGET: Parents with Children 0–14

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

FeelDifferentDriveDifferent.org

Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Leo Burnett Website (Spanish): NHTSA.gov/Protegidos

DRUG-IMPAIRED DRIVING PREVENTION WHY IT’S IMPORTANT: Although several states have legalized marijuana use, driving when impaired by any substance remains illegal in all 50 states and Washington, D.C. PSAs remind viewers that if they feel different, they drive different, and they should not drive high.

WHO TO TARGET: Men 18–34, Gen Z, Millennials Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Vox

ENGLISH: ENGLISH: TV, RADIO, TV, PRINT, PRINT, OOH, OOH, DIGITAL DIGITAL

20 Contact Us: inquiries@adcouncil.org

Ready.gov

EMERGENCY PREPAREDNESS WHY IT’S IMPORTANT: Only 20% of Americans say they feel very prepared for human-made or natural disasters such as tornadoes, wildfires, hurricanes and earthquakes. PSAs provide tangible preparedness tips to ensure viewers feel educated and empowered before disasters hit.

WHO TO TARGET: Parents of Children 6–17

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

nyc.gov/readyny

Sponsor: Federal Emergency Management Agency Volunteer Ad Agency: Newfangled Website (Spanish): Listo.gov

EMERGENCY PREPAREDNESS—NYC WHY IT’S IMPORTANT: Forty percent of New Yorkers say they do not feel prepared for an emergency; 28% say they do not have any form of household emergency plan. PSAs alert New Yorkers to call 311 or go to NYC.gov/ReadyNY and learn how to create an emergency plan.

WHO TO TARGET: Parents of Children 6–17 Sponsor: New York City Emergency Management Department Volunteer Ad Agency: OBERLAND

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

EndFamilyFire.org

GUN SAFETY WHY IT’S IMPORTANT: Every day, eight kids are unintentionally injured or killed by an improperly stored or misused gun found in the home. Share PSAs that inspire gun owners to make their homes safer by storing their guns safely.

WHO TO TARGET: Gun Owners with Children in the Home Sponsor: Brady Volunteer Ad Agencies: Droga5, Wordsworth + Booth

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

StopTextsStopWrecks.org

TEXTING AND DRIVING PREVENTION WHY IT’S IMPORTANT: More than 9 in 10 Americans believe sending and reading texts while driving is dangerous, but many still do it. PSAs remind drivers 16–34 that they can do a lot of things while texting, but driving should never be one of them. Share PSAs that send this message: Text and whatever. Just don’t text and drive.

WHO TO TARGET: Teens and Adults 16–34 Sponsor: National Highway Traffic Safety Administration Volunteer Ad Agency: Pereira O’Dell

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Get PSAs: AdCouncil.org/Our-Work 21

Social Good Pairings

CORONAVIRUS SUPPORT During these times of uncertainty, run these campaigns to remind audiences that we are all #AloneTogether.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL SPANISH: TV, RADIO, PRINT, OOH, DIGITAL

C O R O N AV I R U S R E S P O N S E In partnership with the federal government, public health partners, board member companies, major media networks and digital platforms, the Ad Council developed PSAs to inform Americans about the steps they should take to protect themselves and their families and slow the spread of coronavirus.

22 Contact Us: inquiries@adcouncil.org

Run PSAs to keep your community safe and supported.

CAREGIVER A S S I S TA N C E With 48 million family caregivers already helping loved ones with care in the U.S., AARP expects coronavirus to increase the number of caregivers providing short-term or long-term care to an older or aging loved one.

Run PSAs to offer caregivers tips for caring for their loved ones during the COVID-19 pandemic.

ENGLISH: TV, DIGITAL

ENDING HUNGER For households facing hunger, the fallout from COVID-19 can present an even greater threat.

Millions of Americans, including children, will turn to food banks for much-needed support.

ENGLISH: TV, RADIO, PRINT, OOH, DIGITAL

Run PSAs to encourage audiences to donate to Feeding America’s COVID-19 Response Fund and help families in this time of urgent need.

Get PSAs: AdCouncil.org/Our-Work

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COVER:

Coronavirus Response Toolkit

In response to the COVID-19 pandemic, we launched a series of PSAs to provide critical and urgent messages to the American public.

Creative focuses on reaching higher-risk populations and the general public with messages around social distancing, personal hygiene and mental health, with a message that we can be #AloneTogether.

VISIT OUR RESPONSE TOOLKIT: coronavirus.adcouncilkit.org 24 Contact Us: inquiries@adcouncil.org

How to Support Our PSAs TV

AdCouncil.org/Our-Work or ExtremeReach.com

Radio

AdCouncil.org/Our-Work or ExtremeReach.com

Print

Preview & Download: Broadcast-Quality HDTV Spots

Preview & Download: Air-Ready Radio Spots and Live Announcer Scripts

AdCouncil.org/Our-Work ­or OnTheSpotMedia.com Preview & Download: Print-Ready Magazine and Newspaper Ads

AdCouncil.org/Our-Work

OOH

Digital

Social

Preview & Download: Digital Posters and Bulletins Preview & Contact Us: Order Flex Materials, Paper Standard Posters and Bus Shelter Posters by Emailing inquiries@adcouncil.org

AdCouncil.org/Our-Work ­

Preview: Web Banners, Mobile Banners and Streaming Video Contact Us: Email Banners@AdCouncil.org for specific sizes

Follow the Ad Council ­

H AV ING T ROUBL E DOW NL OA DING?

Extreme Reach: Contact support@extremereach.com for assistance. adcouncil.org/our-work: Email inquiries@adcouncil.org for assistance.

S TAY C ONNEC T ED

Sign up to receive our latest PSAs in your inbox: Contact inquiries@adcouncil.org.

The Advertising Council 815 Second Avenue, 9th Floor, New York, NY 10017-4503

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PSA CATALOG