How To Make Yourself Hot Pt 2
SPECIAL
Investing in yourself also means creating opportunities. “Those who wait shall continue to wait; for opportunities were never given, they were made.” No one ever became successful by waiting. It is highly unlikely you will bump into an industry executive like Jimmy Iovine, of Interscope Records, at Wal-Mart, give him your CD and have a deal next week. You must constantly brainstorm and pound the pavement on legitimate ways to be seen and heard. And if one door doesn’t open, don’t keep banging your head against the door, move on to the next door. So if one media outlet such as your local radio station won’t play your music, find an internet radio station like 2fifty2radio.com or a blog talk radio show like Straight Heat Radio and submit your press kit…the right way. That’s what the press kit is for, use it. (If you need help developing your press kit, visit newmusicplug.net/presskittips) Look for up and coming blog sites that feature independent artist like NewMusicPlug. Net. Find out the submission process on how to get featured and submit your press kit the RIGHT WAY. (I cannot stress that enough) Also, once you’re featured DON’T wait on them to promote it. Promote it yourself and promote it hard. The way you promote your music on Facebook and Twitter is the same way you should do it when you’re featured on another website. That doesn’t mean randomly tagging people you don’t know (that shit is annoying and it’s not effective promotion) but let your people know that you have been featured somewhere and ask them to tell the people they know—effective grass roots marketing “word of mouth”. Look for online promotional companies like OnlineIndiePromotion.com with a legitimate fan base and partnerships to effectively promote your music through multiple media platforms. Don’t stop there, use Google to find other internet radio stations, online magazines, blog sites, networks, forums, etc., in support of indie artists and send them your press kit. The entire world is at your fingertips but it’s up to you to use these resources. A lot of things are free but don’t expect everything to be. Just be prepared at all times to invest in yourself but be smart about it. In conclusion, you will only go as far as you take yourself. Networking, creating opportunities and spending your money smartly will only put you ahead in this industry. If you are constantly looking for ways to expand your fan base that only increases your odds of meeting the right person. The honest truth is every artist that sets out to be the next platinum success may never be that, but there are artists now that you never heard of making $5,000 a show. Food For Thought 29