Ventures
SPRING 2025
EDITOR
Amy Brownstein, MS, RDN
INCOMING EDITOR
Kimberly Marsh, MS, RD
EDITORIAL BOARD 2024-2025
Leah Tsui, MS, RDN, LDN
Jessica Oswald, MS, RDN, LD
Lauri Egan, RDN, CPT
Kimberly Marsh, MS, RDN
Jessica Beardsley, MS, RD, LDN
Amy Brownstein, MS, RDN
Shannon McMahon, MS, RDN, LDN
The newsletter pertains to the Nutrition Entrepreneurs Dietetic Practice Group of the Academy of Nutrition and Dietetics and reproduction rights are reserved Publication of an advertisement in the Ventures newsletter should not be considered as an endorsement of the product or advertiser by the DPG Viewpoints and statements in this newsletter do not necessarily reflect policies and/or positions of the Academy of Nutrition and Dietetics © 2024 Nutrition Entrepreneurs All rights reserved
WE WELCOME FEEDBACK FROM OUR MEMBERS. PLEASE CONTACT THE EDITOR:
Amy Brownstein, MS, RDN ne@eatright org
SUBSCRIPTION INFORMATION OR QUESTIONS: Email ne@eatright�org
Letter From the Editor
AMY BROWNSTEIN MS, RDN NEWSLETTER EDITOR
As nutrition entrepreneurs, we understand the value of regularly evaluating our businesses—much like polishing a gem—to uncover their full brilliance� This edition focuses on how we can polish our businesses to shine Reflecting thoughtfully on our work, recognizing areas of success, confronting failures head-on and making intentional adjustments are all essential steps toward sustainable growth and fulfillment
Consider your business as it is today Which areas are shining brightly, reflecting your hard work and dedication? Conversely, where might there be opportunities to sharpen your focus, streamline operations or enhance client interactions? Evaluating both successes and challenges is crucial because each provides valuable insights into what your business needs to grow and sustain success
Entrepreneurship is a continual journey Often, we're so deeply immersed in day-to-day responsibilities that we overlook the crucial practice of stepping back to assess the bigger picture Polishing our businesses means examining strategies, streamlining operations and enhancing client interactions It also involves listening closely—to our clients, our peers and even to ourselves—so we can adapt thoughtfully and move forward stronger
Throughout this issue, you'll find insights designed to help you evaluate and refine your approach, whether you're just starting out or you've been established for years Networking, mentorship, continuous education and learning, and integrating new tools into your business can help you grow and succeed
Moreover, remember that polishing your business isn't a one-time event but an ongoing commitment Continual evaluation allows your
business to adapt proactively to industry changes, client preferences and emerging opportunities
Embracing this mindset of continuous improvement can elevate your practice, ensuring you remain vibrant, competitive and deeply aligned with your mission
NE’s Executive Committee has made some changes to the newsletter Instead of receiving five issues yearly, we plan to produce only four issues In light of this change, the current issue will be my last as editor It has been a pleasure to be the newsletter editor this year I’ve enjoyed connecting with other nutrition entrepreneurs, working with the executive committee and learning more about how to hone my skills to succeed as a business owner
If you would like to contribute to the newsletter—as a guest author, product reviewer or product owner—please reach out to NE@eatright org
Amy Brownstein, MS, RDN, is a privatepractice dietitian and consultant
She is passionate about translating nutrition science into tangible, digestible information and recommendations Amy is an outdoor enthusiast, spending most of her time biking, hiking or running When she’s not outside, she enjoys baking and trying natural wines
Letter From the Chair
LEAH TSUI MS, RDN, LDN CHAIR
As this newsletter is hitting your mailboxes, it’ll be around the time that our world was upended five years ago with the COVID-19 pandemic � No one was immune to its impact, with work, relationships and life affected My heart goes out to those who lost loved ones I hope you were able to find community within this DPG or other groups that foster connection and belonging
Personally, Nutrition Entrepreneurs DPG helped provide that community in a time where I felt lost On April 1, 2020, I was let go (along with half the company) at a start-up that had a medical team providing concierge care Wishing it was an “April Fool’s” joke poorly executed, my colleagues and I were sad but not entirely surprised by this turn in events Reflecting back, I almost considered a complete career change out of dietetics, embarrassed about being let go and thinking I was a failure� I had to remind myself I was still a Registered Dietitian That my credentials weren’t taken away due to a company-wide decision
Friends of friends and family members started to reach out, digging more into personal health as some had newfound time as they started working from home, while others were overwhelmed by their inability to telecommute I started to see some clients, while still trying to figure out what to do� I hastily joined Nutrition Entrepreneurs (NE) DPG during the renewal period, thinking I could find some inspiration and learn new skills about operating a private practice, still not fully committed to the idea of opening a business But I was finding that applying and interviewing for jobs in a time of great uncertainty were exhausting and frustrating as companies hesitated hiring
I knew that I could do more and decided that I didn't want to wait around for others to give me the opportunity Thus, Leah Tsui Nutrition LLC was born My business has grown
a lot in its nearly five years and I credit NE DPG for part of its evolution Being in a community with other like-valued dietitians, learning from the monthly webinars and getting inspired from Ventures articles assisted in defining my niche, rebranding to Limitless Nutrition in 2022 and acquiring leadership opportunities such as this role, chair of NE DPG Additionally, I appreciated how NE showed me endless ways of what could be done in a business, that it didn’t have to be only 1:1 nutrition counseling to have a thriving company I learned to redefine “failure” as “learning opportunity,” and it shed a healing light on my April 1, 2020, experience
We have a jam-packed newsletter full of knowledge, advice and actionable tips I encourage you to reach out to the authors who stand out to you, bringing the community side of NE DPG
to life My hope is that you find some motivation within these pages and see that there is no single “right way” to nutrition entrepreneurship If you have a similar story of “failing up,” I’d love to hear from you! Email NE@EatRight �org �
Leah Tsui, MS, RDN, LDN, is the owner of Limitless Nutrition, where she does 1:1 virtual counseling, corporate workshops, and consults for several start-ups Leah combines her love of sports nutrition with an intuitive eating approach In her time off from being an RDN, you can find her weightlifting, reading a book (or two!) for the book clubs she's in, or running along the beach
The Value of NE Membership
SHANNON MCMAHON MS, RDN, LDN DIRECTOR OF COMMUNICATIONS
As we focus on refining our business skills, it seems like the perfect time to review the resources available to members of the Nutrition Entrepreneurs (NE) DPG that can help you build, grow and maintain your businesses
GET INFORMED
As dietitians and entrepreneurs, we are simultaneously honing our current skills, learning new ones and trying to earn CPEs NE offers members a one-stop-shop approach to this through tools such as Ventures, live and recorded webinars, the NE Toolkit and the Spring Summit conference For example, this issue of Ventures has a CPE article about how to add income to your business by leveraging freelance platforms Spring Summit, NE’s signature annual conference, offered the opportunity to earn 8+ CPEs on topics such as hiring team
members, service marketing, SEO and practicing self care by learning how to regulate your nervous system NE hosts live webinars every month which are added to the already extensive webinar library� And the NE Toolkit is a goldmine of tips, templates, guidelines, how-tos and everything else you need to start, grow and run a business
GET CONNECTED
Another way to enhance your skills is networking, networking, networking! NE has countless opportunities to network with other RD entrepreneurs One such opportunity is through the NE Mastermind program where NE members come together to discuss their businesses and brainstorm ideas to move the businesses forward Want to learn through a 1:1 connection? Check out the NE mentorship program and sign up to be a mentor or mentee Looking to connect face-to- face? Attend the NE Networking event at FNCE® During the three-day Spring Summit event, attendees formed five virtual meetups, two in-person
meetups and over 65 community conversations started just to connect with and learn from each other Topics ranged from job openings, billing services and tech tools for business to gardening, filling your cup and social justice
GET INVOLVED
Want to learn more about NE and all that goes into making a DPG run? Volunteer to be part of the NE Executive Committee (EC) A few things you may learn while serving on the EC might be what it takes to get CPE material approved, organizing an annual conference, writing and publishing a newsletter, and following and reporting on public policy�
MOST VALUABLE BENEFIT
But what might be the most valuable benefit of being a member of the NE DPG? Victoria Lindsay, a 2025 Spring Summit Scholarship winner, is on the right track as she noted the most important part of Spring Summit for her was to find that she is not alone in her entrepreneurial journey This is one of the most valuable benefits of being a member of NE DPG� The NE DPG has over 2000 aspiring entrepreneurs who understand and share their joys, struggles, successes and setbacks Seeing what others have done and supporting and learning from each other can inspire us to keep going Together, let’s keep reaching, growing and dreaming
Shannon McMahon, MS, RDN, LD, has been educating future RDs through the University of Alabama’s online BS and DPD program since 2012 When Shannon is not grading, advising or updating course content, she enjoys belly dancing, reading, Pilates, hiking, skiing, and pretty much anything else that will get her outside! Shannon also enjoys traveling and has lived in six states, 11 cities, three countries and one US territory
Effective Marketing Strategies for Dietitian Entrepreneurs
SARAH WHIPKEY RDN, LDN
PR & MARKETING COORDINATOR
Today’s health and wellness market can feel crowded, both to new and seasoned entrepreneurs It can feel overwhelming trying to figure out how to stand out In this competitive market, it’s essential to employ strong marketing strategies to attract clients, build a brand and grow By implementing a well-rounded marketing plan, dietitians can stand out and connect with the people who need their services or products the most Here are six strategies I’ve used to grow my private practice:
1 BUILD AN ONLINE PRESENCE
Smartphones and social media have changed our world, for better or worse As a result, an online presence is crucial for most businesses� For dietitian entrepreneurs, having a professional website that showcases your expertise, services and client testimonials is the foundation of your marketing strategy Your website should provide clear information about the services you offer, whether you accept insurance and/or pricing information� If you enjoy writing or feel it’s a strong suit, consider having a blog where you can share valuable insights on topics such as healthy eating, meal planning and nutrition tips
Platforms like Instagram, Facebook and TikTok are great for sharing nutrition advice, success stories and engaging with your community Creating consistent, helpful content can position you as a trusted authority in the nutrition space
2 OFFER FREE VALUE THROUGH CONTENT MARKETING
One of the best ways to attract and retain clients is through content marketing By providing free value to your audience, you demonstrate your expertise and build trust This could include blog posts, IG or TikTok video tutorials, offering downloadable resources like meal plans or creating free webinars on nutrition topics
When you create helpful and informative content, people will see the value in what you offer and will be more likely to reach out when they need personalized nutrition advice Additionally, free content helps improve your SEO rankings, making
it easier for potential clients to find you online My niche is plant-based nutrition, so I offer a free plant-based shopping guide When someone goes to my site, a person can sign up to receive it and I build an email list of leads
3 LEVERAGE CLIENT TESTIMONIALS AND SUCCESS STORIES
Word-of-mouth marketing is old school, but incredibly powerful Encourage happy clients to share their success stories and testimonials� A positive review can make a world of difference in building trust with potential clients
Sharing before-and-after stories, success milestones and personal testimonials on your website, social media or in email newsletters can showcase the effectiveness of your services Real-life success stories create an emotional connection with your audience, making them more likely to choose your services
I created a testimonial/feedback form that I send to clients after one to two sessions They're able to give feedback as well as opt in to having that feedback featured on my website The vast majority of clients fill out this form and opt in for me to feature their testimonials
4 NETWORK, NETWORK, NETWORK!
Networking is an essential part of any marketing strategy, especially for nutrition entrepreneurs� Building relationships with other healthcare professionals, such as doctors, personal trainers and physical therapists, can lead to valuable referrals� Many clients may be seeking nutrition advice as part of their overall healthcare journeys, and establishing a strong network can help you gain more referrals
Additionally, joining professional organizations such as the Academy of Nutrition and Dietetics (and NEDPG!) can provide networking opportunities and increase your visibility within the dietetics community
5 OFFER ONLINE CONSULTATIONS AND PROGRAMS
If you’re considering a private practice, offering online consultations and virtual nutrition programs allows you to expand your reach beyond your local area Many clients prefer the flexibility of virtual sessions, especially when it comes to nutrition guidance and meal planning This also opens up opportunities for
creating group programs or courses, which can be an effective way to monetize your knowledge while reaching a broader audience
This can also be more cost-effective in the beginning stages of your practice� If you do have a physical office space, consider offering both in-person and virtual session options
6 CREATE PARTNERSHIPS AND COLLABORATIONS
A step beyond networking - collaborating with local businesses, gyms, wellness centers or even influencers in the health space can help expand your reach Consider offering workshops or hosting joint events with other health professionals� These collaborations will help you tap into new audiences and create opportunities for cross-promotion
Interacting with other dietitians on Instagram (comments, likes, general engagement) has led to opportunities for writing guest blogs which has in turn helped my own SEO
If there is a brand or product you enjoy and find genuine value in, reach out and inquire about brand ambassador or partnership opportunities
Implementing an effective marketing strategy is key to standing out and attracting clients By building a strong online presence, offering valuable content, leveraging client success stories, networking and embracing online consultations, dietitians can cement themselves as trusted professionals in the field With patience and persistence, these marketing strategies can help grow a successful and thriving practice
Sarah Whipkey, RDN/LD, is the owner of The Plant Potential, a private practice focused on her passion: whole food plant-based nutrition She resides in Fort Collins, Colorado, where she loves to play outside - hiking, biking, going to farmers’ markets and gardening She also loves art and design and recently bought a house she's looking forward to renovating over the upcoming years
The Power of Your Unique Voice in Business Growth
MADI CHEEVER MPH, RD, LDN, CHES NOMINATING COMMITTEE
Identifying, understanding and using your unique voice effectively is one of the key factors that sets successful entrepreneurs apart Many entrepreneurs ask, “Why me?” but the answer is simple: Because YOU� Your voice shaped by your perspective, experiences, personality and communication style is your most valuable asset When you own it and express it authentically, you create connections and influence that drive business growth
Influence isn’t just about technical expertise; it’s about connecting with others Successful entrepreneurs don’t just present information; they engage, inspire and build trust They create emotional connections with their audiences which naturally sets them apart
REFINING YOUR VOICE: SIX STEPS FOR BUSINESS GROWTH
1 Recognize What Makes You Unique: To refine your voice, start by identifying what makes you unique What do people often ask your advice on? What feedback do you receive? Recognizing these strengths will help you show up confidently in your business
2 Develop Your Storytelling Skills: People connect more deeply with stories than with facts alone Share experiences that have shaped your perspective and highlight how they relate to your business Whether it’s overcoming challenges or learning valuable lessons, your personal story can humanize your brand and create stronger connections
3 Engage on Social Media with Purpose: Social media is a powerful tool, but it’s no longer enough to simply share information To truly connect, start engaging conversations, ask questions, listen and create content that resonates with your audience
4 Use Emotional Intelligence to Strengthen Connections: Influence isn’t just about what you say—it’s about how well you understand your audience� Pay attention to emotional cues, listen actively and tailor your message to meet your audience’s needs Emotional intelligence builds trust, and trust is essential for influence
5 Speak with Confidence: Confidence in your communication is magnetic When you express yourself clearly and believe in your voice, you build trust with your audience Practice speaking
in a simple, direct and engaging way The more confident and clear you are, the stronger and more influential your voice becomes
6 Drive Action with Clarity:
A clear call to action is essential for moving your business forward Whether you want your audience to sign up for a newsletter, purchase a product or start a conversation, a clear and compelling call to action guides them toward the next step This not only progresses your business goals but empowers your audience to take action
USING YOUR VOICE FOR BUSINESS GROWTH
Finding your voice isn’t just about public speaking, it’s about developing the confidence and clarity to connect authentically with others Embrace your unique qualities and you’ll be more relatable, impactful and influential
Ready to embrace the power of your voice? Start today by writing a social media post that reflects your authentic voice Share a personal story or reach out to someone in your industry to start a meaningful conversation
Your voice is a powerful tool; use it wisely to build deeper connections and grow your business�
Madi Cheever, MPH, RD, LDN, CHES, hopeful CDCES (summer 2024), and owner of Type One Type Fun, LLC, is personally and professionally passionate about all things diabetes! Her goal is to help those with type 1 diabetes and their loved ones transform from lost and lonely, to educated and empowered In addition to her time spent working or volunteering in diabetes, she loves to dance She is previously trained in almost every form of ballroom dance, and is also a line dancing and Zumba instructor So, if there's a dance floor, you can be sure you'll find her there
Simplify Your Success: How to Create a One-Page Business Plan
HEATHER RUDALAVAGE
RDN, LDN CPE COORDINATOR
You may have heard about the importance of a business plan, but for many busy professionals, the process can feel overwhelming, especially if you’re unsure where to begin If you’ve ever felt stuck, staring blankly at the task ahead (fellow procrastinators, this one’s for you), you’re not alone Whether you’re a solopreneur launching your first venture or an experienced dietitian looking to refine or expand your private practice, a one-page business plan offers a streamlined and approachable alternative to the traditional lengthy format Here’s how to craft a plan that’s clear, actionable and tailored to guide you and your business toward success
WHY CHOOSE A ONE-PAGE BUSINESS PLAN OVER A TRADITIONAL PLAN?
Reduces Overwhelm: Tackling a single page feels achievable compared to drafting dozens of pages
Promotes Action: Simplifying the process means you’ll spend less time planning and more time executing
Clarifies Focus: By condensing your ideas, you’ll zero in on what truly matters for your business
Simplifies: Unlike traditional plans that quickly become outdated, a one-page version is simple to revise�
Improves Communication: Ideal for sharing your vision quickly with employees, partners or a business coach
KEY COMPONENTS OF A ONE-PAGE BUSINESS PLAN
1 Vision Statement: Define your bigpicture goal Why does your business exist, and what do you hope to achieve? What is your highest vision for your business?
Example: "To empower individuals to achieve optimal health through personalized nutrition plans."
2 Mission Statement: Detail what your business does, whom you serve and how you deliver value
Example: "Providing evidence-based diabetes education and meal plans tailored to each client’s unique needs."
3 Target Audience: Who is your ideal client or customer? Be specific�
Example: "Busy professional women who have gained weight during perimenopause.”
4 Products and Services: List your core offerings What makes you different from the competition?
Examples:
Individual nutrition consultations
Online group sessions
Workshops on fueling for a marathon
5 Marketing Strategy: How will you reach your audience? Highlight key channels and methods
Examples:
Social media campaigns on Instagram, Facebook and/or LinkedIn
Monthly newsletter with actionable tips
Reach out to local gyms, physicians and therapists
6 Revenue Streams: Identify how your business will make money
Examples:
Client consultations
Subscription-based meal plan programs
Corporate workshops
Evergreen mini-course
7 Key Metrics: What will you measure to track success? What are measurable goals? How fast do you expect to grow this year?
Examples:
Will increase monthly client sign-ups from one new client/week to two new clients/week
Increase conversion rate by 5%
Goal: increase from seeing ten clients/week to thirteen clients/week and raise rates by 10%
Grow social media engagement rate by 15%
Revenue growth percentage
8 Personal Growth: How will you invest in yourself?
Examples:
Participate in NE’s Mastermind Volunteer with the NE Executive Committee
Take a continuing education course to improve counseling skills Hire a coach
9 Action Plan: Outline three to five immediate priorities to get started or grow
Examples:
Build a simple website
Create a content calendar for social media
Attend one local networking group such as Toastmasters or Rotary
Join the EatRight.org professional directory
TIPS FOR BUSY ENTREPRENEURS
y Set a Timer: Dedicate just 30 minutes to drafting your plan—you’ll be amazed at what you can accomplish Aim for just putting something down�
y Start with a Template: Use premade layouts to speed up the process
Explore AI options or check out the book “The One Page Business Plan” by Jim Horan
y Focus on Progress, Not Perfection: Remember, a one-page plan is meant to evolve over time
y Break It Down: Tackle one section at a time or create a quick “rough draft” that you can come back to rather than trying to complete it all at once
Similar to a vision board, a one-page business plan offers the perfect balance of structure and simplicity, especially for first-time entrepreneurs It’s a tool that brings your vision to life without the stress of over-planning Take 30 minutes today to start yours and watch how it clarifies your goals, aligns your efforts and propels you and your business forward!
Heather Rudalavage is a weightinclusive RD As both a Certified Intuitive Eating Counselor and Certified Body Trust Coach in the Philadelphia area, she has been helping her clients achieve wellbeing in the practice she founded, Intuitive Nutrition, for over 15 years She is married to her high-school sweetheart and mom to three nearly grown kiddos When she isn't traveling, you can find her writing her first novel; stay tuned!
The Beauty of an Evolving Career in Dietetics
LAUREN MANAKER MS, RDN, LD, CLEC GUEST AUTHOR
When I started my career in dietetics back in 2002, I could never have imagined the twists and turns my professional life would take I began as a clinical dietitian, full of energy and passion for helping patients within the hospital setting� I truly loved the work It felt rewarding, engaging and—I thought—permanent At the time, I was convinced that clinical dietetics was my forever path I had no intention of leaving I had carved out my professional identity, and I expected it to remain neatly within those boundaries�
During those early years, I had the chance to explore diverse areas within clinical dietetics, which kept things
fresh and exciting Whether it was focusing on managing patients with complex nutritional needs or working alongside interdisciplinary teams to deliver the best outcomes, I thrived in my role� Over the span of eight years, I grew tremendously—both in expertise and as a professional I thought I had found my niche, my one true calling
But life, as it often does, had other plans Gradually, circumstances shifted, and opportunities arose that pulled me in new directions Some were subtle nudges, while others were more like a sharp push Before I knew it, I found myself stepping outside the hospital and exploring roles that I had never anticipated� From consulting to working in medical sales, each new chapter brought its own set of challenges and rewards With each change, I learned to adapt, stretch
my skillset and discover parts of my professional self that I didn’t know existed
If I could go back and share one piece of advice with my younger self, it would be this: your role in dietetics—like life—is not static It evolves, sometimes unexpectedly� And that’s okay� Instead of resisting, embrace it and be prepared Don't stick up your nose when someone offers an opportunity to attend a leadership workshop when you are "just" a clinical dietitian The skills you may reap can serve you in the future, whether you realize it or not
One lesson I’ve carried with me through all these changes is to remain open to possibility What feels like a detour at the time could lead to a destination more fulfilling than you’d imagined� Flexibility and curiosity are allies, not signs, of weakness They allow us to grow, to flourish, to explore dimensions of our careers that we might otherwise miss And sometimes walking away and exploring new opportunities is the best thing you can do
Looking back now, I realize that the beauty of a career in dietetics, or any profession, isn’t just in mastering one area It’s in evolution—embracing the opportunities to learn, to grow and to contribute in ways we couldn’t foresee� If I had remained rigid in my view of what my career “should” look like, I would have missed out on so much And for that, I am endlessly grateful
Lauren Manaker is an awardwinning registered dietitian based in Charleston, South Carolina
She is a three-time book author, frequent contributor to top-tier media outlets and a nutrition communications consultant She also manages a weekly newsletter that supports media dietitians by sharing interview opportunities, new jobs, tips and more�
Private Practice Insurance Q&A Session with Ingrid Knight
CHRISTIE HUNTER
MS, RD, LDN
NOMINATING COMMITTEE MEMBER
INGRID KNIGHT
RD, LDN
REGISTERED DIETITIAN
If you have a private practice, one of the first decisions you need to make is if you will accept insurance or not There are some pros and cons about taking insurance, and one of the biggest reasons why dietitians avoid accepting insurance is because they are unsure about insurance - and it can be overwhelming and scary Let’s face it - we are not taught in school about verifying insurance benefits, billing insurance and what to do when you have a denied claim
Here are some of the common insurance questions dietitians ask:
1 What is the biggest benefit of being an insurance-based practice?
The reach You have the potential to help so many people who would otherwise not have access to a Registered Dietitian� Also, by filing insurance claims, we support evidenced-based practice that can illustrate cost-effective, positive outcomes
2 How do I know what services are covered by insurance?
The NE DPG forum and the Academy website have many resources to help you learn more about Medical Nutrition Therapy benefits that may be covered by insurance Once you have a good understanding of the insurance world, it is possible to determine benefits for individual patients or groups of patients
3 Do I need a biller to file my insurance claims?
No, you do not need a biller to file insurance claims Most EMR systems or insurance companies have ways for you to file claims� Even if you hire a biller, it is a good idea to understand how to do it yourself
4 How do you know how much the insurance companies will pay you?
For public insurances, Medicare and Medicaid, that information is public For private insurances, that information is given as part of your contract
5 What is the first step for starting the process to be an insurancebased provider?
The first step is to determine which insurance companies you want to be a part of This should be part of your business plan–determining what patients you would like to see and what insurances those people may have
Ingrid Knight, RDN, LD, is a Registered and Licensed Dietitian and the owner and president of Ingrid Knight, RD and Associates, Inc a group private practice located in Georgia, with Registered Dietitian Nutritionists and telehealth offerings Ingrid offers business consulting to organizations and individuals, focusing on insurance and billing
Christie Hunter, MS, RD, LDN, is the owner of group practice Christie, RD located in Greensboro, North Carolina The practice has a team of dietitians with various specialties and also focuses on corporate wellness
Diversifying Revenue Streams: Leveraging Freelance Platforms for Added Income
JESSICA PANETTA MA, RD GUEST AUTHOR
CORE COMPETENCIES:
5 2 1 Identifies potential or existing opportunities and challenges
12 3 6 Demonstrates advanced communication, negotiation and leadership skills and flexibility with clients/patients, team and others
15 4 2 Recruits staff based on required competence and qualifications in order to ensure safe and optimal delivery of service
OBJECTIVES:
1 Identify the various project types available on freelance platforms and articulate the benefits of client acquisition on the platform for nutrition entrepreneurs�
2 Employ practical strategies for success on freelance platforms, including optimizing profiles, crafting compelling proposals and managing client relationships to supplement income and secure repeat business
3 Evaluate the option of establishing an agency on freelance platforms and outline the steps involved in transitioning from solo freelancing to agency models
Freelance platforms have become a thriving marketplace where freelancers and entrepreneurs alike can expand their reach, tap into new client bases and diversify their revenue streams In 2022, the platform earned nearly $211 million from U S clients, demonstrating a strong demand for freelance services (1) For nutrition entrepreneurs—whether you're building your business and need extra cash flow, or are established but would like to generate multiple streams of income—freelance platforms offer a flexible and accessible way to land clients from all over the world Perhaps most importantly, these clients are ready to buy your services, providing the ideal type of customer anyone would yearn for This article serves as a helpful guide for utilizing freelance platforms as an added pipeline of clients and paid gigs, helping you secure additional income and grow your business
BUILD SUSTAINABLE INCOME STREAMS
For many nutrition entrepreneurs, finding “gigs” using a freelance platform is not meant to be the sole source of revenue but a supplemental one Whether you're looking to boost cash flow in the early stages of business or diversify income streams in an established practice, using a platform strategically can secure work that complements your core business activities and can provide a steady stream of clients and projects
BENEFITS OF CLIENT ACQUISITION VIA FREELANCE PLATFORM
One of the standout advantages of using a freelance platform is the ability to connect with clients globally� In your traditional business setup, you might have access to clients within a certain geographical range But with freelance platforms, you can collaborate with companies and individuals around the world, which can lead to projects you wouldn’t typically encounter For nutrition entrepreneurs, this expanded reach can lead to partnerships with wellness startups, fitness coaches, corporate health initiatives or even professional consulting for a wide range of organizations
Connecting with clients on an international level not only allows for more work opportunities but also exposes you to various perspectives and practices within the nutrition field This crosscultural exchange can enrich your own understanding and practice, keeping you at the forefront of industry trends
CHOOSE PROJECTS BASED ON YOUR AVAILABILITY & ENERGY LEVEL
Balancing freelance platform projects alongside the core responsibilities of running a business or another full-time commitment is very doable The flexibility of freelancing allows you to pick up work as needed so you can ramp up or scale down depending on your availability� Be selective about the projects you take on—commit to those that align with your niche focus, interest and available time Most importantly, our energy is a supervaluable asset If you know you’re going into a time of year when you’re pulled in many directions, opt not to take on too many new clients� This helps prevent burnout because you’re in full control of how much of your time and energy you want to devote to freelance work
Additionally, consider creating a schedule that accommodates your most productive hours� By allocating specific times to work on freelance platform projects, you can ensure that you’re not only meeting deadlines but also delivering high-quality work that reflects your skills and expertise�
OPTIMIZE YOUR FREELANCE PLATFORM PROFILE WITH THREE POWERFUL TACTICS
Your profile on any freelance platform is essentially your business card� To stand out among the competition, it’s important to optimize this space effectively
y Start with a headline that includes targeted keywords If you specialize in a particular area of nutrition, make sure this is clear in your profile title Use language your ideal client would use to search for your type of knowledge and skills
y Add portfolio samples showcasing your work, such as successful meal plans, case studies or collaborations with health brands Helpful hint: if
you don’t yet have a portfolio, show the work you could do for a client in a mock document and use that This demonstrates your capabilities and creativity, setting you apart from others who might be applying
y Turn on the “available now” badge as a helpful tool that signals to potential clients that you are ready to take on new projects This can elevate your profile in search rankings and increase your visibility
SET COMPETITIVE RATES
Setting competitive rates is crucial for establishing your services on a freelance platform and attracting potential clients Start by researching what other freelancers are charging for similar work You can do this by looking up similar talent on the platform and scrolling through their work histories to see the rates they've received for past and current contracts This will give you a solid understanding of the market and help ensure that your rates are competitive and appealing to clients
Keep in mind that rates should reflect both your experience level and the value you provide New freelancers may need to start on the lower end of the range, while more experienced professionals can confidently charge higher rates
To gain momentum, you may need to accept lower earnings for your first few gigs, but this is a temporary sacrifice As you complete projects, build credibility and collect positive reviews, consider gradually increasing your rates to reflect your growing expertise and demand
CRAFT PROPOSALS THAT CONVERT
Applying for projects on a freelance platform requires submitting proposals, and with many other freelancers also submitting pitches, your proposal needs to make an outstanding first impression Focus on speaking directly to the client’s needs—highlight how your experience will solve a client’s problem or meet the client’s goals The key is to make the client feel confident that you can deliver the results the client is looking for, rather than just listing your qualifications� Insider tip: Until clients click to expand your proposal, they can only see the first 290 characters of your cover letter in the list of applicants� Make sure to grab their attention from the very first line!
A well-crafted proposal not only showcases your expertise but also establishes a personal connection with the client, making the client more likely
to choose you over others Additionally, you can boost your proposal to the top of the virtual pile by using the platform’s “connects” feature Every proposal will list a required number of “connects” to use when you submit your proposal, but you can opt to add extra “connects” if you really want to land the gig This small investment can pay off significantly in the form of new clients and exciting projects�
OPTIMIZE CLIENT RELATIONSHIPS FOR LONG-TERM SUCCESS
The key to long-term success on any freelancing platform is building strong, trustworthy relationships with clients The strongest way to do this is through consistent, transparent communication Put yourself in their shoes They aren’t working nearby in an office space, so if they’re left wondering what you’re working on and when a deliverable can be expected, this increases their anxiety Ease their minds by overcommunicating—provide regular updates, respond promptly to messages and set clear expectations for project timelines and deliverables
This extra effort not only makes clients feel secure but also increases your chances of receiving a five-star review and repeat business Moreover, creating a client feedback loop where you actively solicit input can help refine your services and strengthen your relationships By asking for feedback, you not only improve your future work but also demonstrate that you value their opinion, which fosters trust and loyalty
ACTIVELY ASK FOR TESTIMONIALS
Testimonials are one of the most effective ways to build credibility on a freelance platform Positive feedback demonstrates your reliability and the quality of your work, helping you attract new clients and stand out on the platform To make the most of this, actively ask your clients for feedback as you wrap up contracts—they only have 14 days to leave a review once a contract is closed
Clients are often busy and may forget to leave a review (since it’s not mandatory), so a gentle reminder emphasizing how valuable their feedback is to you can go a long way Testimonials are crucial for boosting your profile's visibility, improving your ranking and earning badges that establish you as a top freelancer Establish a system for collecting and showcasing positive client feedback—
these testimonials will be powerful tools to validate your expertise and build trust with future clients
DEVELOP A SYSTEM FOR REPEAT WORK
Once you’ve worked with a client and have established a great rapport, it becomes easy to land repeat work in the future
Trust me, having hired freelance talent for my own business and for my clients, having a dependable virtual team to turn to again and again is priceless Reach out to clients you’ve worked with in timed intervals to do a “check-in” or share updates about a new service you’re offering that may complement the initial project work you’ve completed together
If possible (and with their permission), add them to your email list and build automated funnels to upsell additional services or retainer work� You have skills and services they need, so it’s a win-win for everyone! Engaging with past clients can also lead to referrals, as satisfied clients are often eager to share their positive experiences with others Building a referral network can significantly increase your client base without the need for extensive marketing efforts
CONSIDER BUILDING AN AGENCY
For freelancers looking to scale, transitioning to an agency model can be an exciting next step Establishing an agency on freelance platforms allows you to serve more clients and expand the types of services you offer, which enables you to grow your income significantly By hiring a team of freelancers (there are plenty of qualified RDNs on the platform), you can manage larger projects without being the sole person responsible for all the work This ultimately allows you to grow your business while focusing on high-level strategy and client acquisition and retention
Transitioning from a freelancer to an agency owner requires a different skillset and mindset Start by clearly defining the services your agency will offer and identifying potential team members Communication and project management will be crucial skills as you collaborate with your team to ensure quality and consistency in service delivery
In a competitive marketplace, crafting a unique value proposition (UVP) for your agency is also essential� With an agency,
you’re now building a brand Consider what sets your agency apart from others Is it your specialization in a particular area of nutrition and dietetics? The quality of your team? Your commitment to evidence-based, high-quality deliverables? Clearly communicating your UVP in your agency profile and proposals will help attract the right clients and differentiate your agency in a crowded space
STEPS TO TRANSITIONING FROM SOLO FREELANCER TO AGENCY MODEL
If you’re consistently delivering a packaged service and want to scale by delegating work to focus on high-level tasks, creating an agency could be a great path to explore To set yourself up for success, establish repeatable templates and backend systems that enable your team to replicate the quality of service you provide
The process of managing a freelance platform agency includes:
y Submit Proposals & Land Contracts: Continue acquiring clients using the same strategies you employed as a solo freelancer
y Delegate Projects: Assign tasks to your agency team members, ensuring that each project is clearly defined in a comprehensive scope document
y Manage Client Communication: Maintain client relationships and oversee project progress by submitting milestones and deliverables as agreed upon Start by choosing a name that reflects your agency’s brand personality and resonates with your target audience, and then proceed to set up your agency profile, services, fees and other essential details
As you transition from freelancer to agency owner, it's essential to consider legal aspects to ensure a smooth shift Have clearly defined contracts in place for both clients and freelancers, which will help protect your interests and establish expectations Additionally, seek professional counsel regarding business entities and tax obligations, as these can vary significantly Don't forget to adjust your insurance coverage to reflect your new business model and the increased
scope of work, which may include exploring professional liability insurance or other policies to safeguard your agency and its employees
HIRING AND MANAGING A TEAM OF FREELANCERS
Once your agency is set up, you’ll be able to hire and manage a team of freelancers on the platform This process involves finding the right talent, overseeing project quality and maintaining strong communication with both your team and your clients To ensure success, it’s important to clearly communicate expectations and responsibilities to your team members so that everyone is aligned and understands their roles By implementing these strategies and fostering a supportive environment, you can enhance your agency's performance and attract top talent�
Embracing the agency model provides new opportunities for growth, collaboration and long-term success in your freelance career, enabling you to establish proof of concept before venturing out on your own With freelance platforms offering the foundational tools, you can effectively follow a structured template to get started immediately while refining your skills in agency management Any fees taken by freelance platforms are a worthwhile investment, particularly for nutrition entrepreneurs looking to test the waters
NOT ON A FREELANCE PLATFORM YET? START TODAY IN FOUR SIMPLE STEPS.
Now that you’ve explored the potential of freelance platforms, here are four actionable steps you can take right away if you’re just getting started on the platform:
1 Research the available platforms and choose the one that works best for you
2 Create An Account & Optimize Your Profile: Log in and set up your profile for success Make sure it highlights your expertise with relevant keywords in the title and includes portfolio examples Turn on the “available now” badge to get noticed by potential clients faster
3 Apply for Three Jobs: Set a goal to apply for at least three jobs within the next two weeks Tailor each proposal to show how your skills meet the specific needs of each client, highlighting how you’ll solve each one’s problem
4 Set Up One Fixed-Price Project: If you haven’t yet, take an hour to create your first service� Package your services into a simple, fixed-price offering that clients can purchase anytime, automating the sale of your services�
Freelance platforms offer limitless opportunities for nutrition entrepreneurs to diversify their income, secure clients from all over the world and grow their businesses My experience on the platform has been rewarding both financially and professionally, offering me valuable opportunities that have shaped my career Whether you’re supplementing your existing work with new projects or transitioning to a full-scale agency model, the platform provides the tools and flexibility to help you succeed Begin utilizing a freelance platform’s client network and platform features to strategically develop a sustainable revenue stream that supports your primary business goals and enhances your professional growth Carpe diem!
REFERENCES
References for this article can be found at the QR code to the left� Jessica Panetta, MA, RD, is Top Rated Plus Talent on Upwork and loves the flexibility and freedom of freelancing Her online business focuses on setting up online courses in Kajabi for entrepreneurs who need web development and operational support Jessica lives with her husband and kids in the Philly suburbs and owns more web domains than handbags!
Delegate’s Corner
ELIZABETH REED MPH, RDN, LD HOD DELEGATE
During the January 2025 HOD meeting, we heard from two winners from the 2024 Future Practice Poster Session Their presentations were:
y Outlooks and Expectations Among Dietetic Students, Interns and New Graduates Entering the Workforce, and Implications for Recruitment and Retention of Dietitians
y Developing Spice-healthcare: Supporting Personalized and Inclusive Cuisines in Environments for Healthcare�
Please take a few moments to watch their recorded presentations at nedpg org/get-involved/ delegates-corner
Also, the HOD has been presenting the Academy PowerPoint presentation, “Reimagining the Power of Our Profession ” After hearing the presentations, Academy members
are providing the HOD with many innovative ideas, including ways for the Academy to be more responsive to its members
Please consider participating in the HOD Member Survey on the use of evidence-based practices in everyday use The Academy's House of Delegates wants to hear from you� In two minutes or less, you can complete this short survey to help us better understand if and how practitioners, students, educators and members use evidencebased nutrition practice guidelines, position papers and consensus statements Why take the survey?
y Inform future dietetics resources
y Ensure evidence-based guidelines work for you
y Make an impact in the field of nutrition and dietetics Your input is crucial!
Link to Member Feedback Form (Scan the QR code to the left)
Thank you for allowing me to be the NE Delegate in such an exciting time for our profession!
Elizabeth Reed, MPH, RDN, LD, has enjoyed diverse career roles of clinical nutrition manager, adjunct professor, analyst for the Academy’s Evidence Analysis Library and nutrition consultant There was a successful brief stop in the middle to create a gluten-free baking company as result of her daughter’s diagnosis of celiac disease Currently, Elizabeth is owner of Apple A Day Nutrition Consulting LLC that she has owned since 2004, where she provides medical nutrition therapy in private practice Always on the lookout for healthy food, Elizabeth can be found at the farmers’ market or testing a gluten-free recipe
Finding Balance from Abroad: My Reflections on Attending the Nutrition Entrepreneurs Spring Summit as a Registered Dietitian in Tokyo
VICTORIA LINDSAY MS, RD SPRING SUMMIT SCHOLARSHIP WINNER
As a U�S� dietitian living and working in Tokyo, Japan, it can sometimes feel as though I am a world away from resources, education and support
Since my move to Tokyo five years ago, I’ve been able to open my own private practice in addition to providing nutrition services at a few local clinics and providing content creation for a leading Japanese news website� While I feel grateful for the opportunity to be here, accessing English-language resources to further my education and answer the specific pain points I’ve been experiencing in my business has been difficult As one of the only nutrition professionals in the greater Tokyo area who speaks English and is accessible to English-speaking immigrants, the pressure I felt from needing to show up and provide the best nutrition care to my patients while juggling everything else was becoming overwhelming After seeing that the NE Summit theme this year was “balance,” I applied for a scholarship, thinking that the theme could not have come at a better time for me� Therefore, you can imagine my feelings of gratitude when I was notified that through the generous support of the NE DPG, I would be able to attend on a scholarship Perhaps taking some time to connect, learn and take a little distance from my looming to-do list would help me recharge�
Although I had assumed that the quality of the content presented in the summit would be excellent – entrepreneurs are an ambitious, highly intelligent bunch – I was blown away by how articulate and engaging each speaker was I loved the energy from Krystal Dunham and enjoyed hearing about how she applied her marketing background to dietetic services In addition, the session on cultural competence and inclusive language by Alexandra Sanchez and Erix Zimmerman was another standout,
as they spoke about potentially tricky topics with such empathy and compassion Lastly, I found Gwen Montoya’s presentation on SEO very relevant, as many of my patients find me through desperate Google searches for English-speaking healthcare providers I’m already in the process of using some of her tips to ensure that the patients who want to find me can�
Yet the most valuable takeaway from the NE Summit was not in the excellent content shared, although I jotted down many key points and calls to action� For me, it was listening to the speakers from a wide array of backgrounds and businesses and realizing that I was not alone in the stress I felt as an entrepreneur As Patricia Bannan pointed out in her presentation on burnout, it is a privilege to own and run your own business, but that doesn’t mean that it’s easy� What’s more, seeing what’s possible in the world of nutrition entrepreneurship was significant to me, as I have dreams of building my business beyond nutrition counseling someday The inspiration and motivation I left with were worth just as much as the CPEs I earned, and I feel much more invigorated and ready to take on the challenges of improving my business
I am very grateful to the Summit organizers for the ability to attend this year’s Summit and connect – albeit it virtually – with so many inspiring dietitians I wish everyone success with their businesses, and should anyone find themselves in Tokyo, please reach out so we can grab a matcha and connect!
residing in Tokyo, Japan, since 2020 Victoria completed her graduate degree and clinical dietetics training in the U S and has since worked in a wide range of settings - from hospitals and clinics to teaching and research at the University of Texas at Austin, to the U S President’s Council on Fitness, Sports and Nutrition under thenFirst Lady Michelle Obama She now provides nutrition services through her private practice and local international clinics to English-speaking patients unable to utilize the Japanese medical system due to the language barrier
Victoria Lindsay, MS, RD, is a Registered Dietitian Nutritionist
Celebrating an Entrepreneurial Journey & the Importance of Recognition
MELISSA JOY DOBBINS
MS, RDN, CDCES WINNER OF THE 2024 OUTSTANDING NUTRITION ENTREPRENEUR (ONE) OF THE YEAR AWARD
Being selected for the 2024 Outstanding Nutrition Entrepreneur of the Year award from my esteemed colleagues and friends from the NE DPG was undoubtedly one of the happiest highlights of my career� My entrepreneurial journey would not have been as much fun or as successful without the support and friendships I’ve been so lucky to have through NE
After working in a variety of settings including clinical, outpatient, diabetes education, supermarket nutrition and the Dairy Council, I decided to dip my toe into the entrepreneurial waters in 2011 I had recently left a full-time job to work part-time as an outpatient diabetes educator in a hospital-based program� Despite my part-time status, I was fortunate to have full benefits,
and was, therefore, in a great position to explore my thoughts and feelings about starting my own business and what that might look like
I reflected not only on what types of work I was qualified to do but also which types I would enjoy doing I took stock of the fact that I had extensive media and communications experience in a major media market (Chicago) – especially live TV interview experience� I had served as an Illinois state media representative and media co-chair, a supermarket spokesperson, a National Dairy Council spokesperson and had just started a three-year term as an Academy spokesperson However, I knew from my own experience that most RDNs didn’t have access to media/communications training unless they were in volunteer roles or employed in certain jobs like I had been I was frustrated that many RDNs didn’t have access to training, and wondered how we as dietetics professionals are supposed to have a strong voice in the media (and social media) if we don’t have the education and support to build the communication skills necessary to do so It’s also very important that RDNs have access to affordable media and communications training No one should have to break the bank to learn and build these crucial communication skills Ultimately, I was inspired to focus my business on empowering and supporting other dietitians so they can enhance their careers, promote the dietetics profession and provide information to the public that is credible, engaging and actionable
In addition to training other dietitians, I continued to serve as a nutrition expert myself, promoting evidencebased nutrition information through media interviews and social media In 2015 I decided to leverage my love of radio and start my own podcast, Sound Bites� Hosting a podcast has given me the opportunity to provide an important platform for RDNs and other credible health experts to showcase their work and share evidence-based information with their peers and the
public It also allowed me to further develop my own communication skills by serving as the host/interviewer as opposed to the guest/spokesperson And finally, it provided me with the opportunity to create and provide free continuing education activities for RDNs, NDTRs and CDCESs� The podcast has nearly 300 episodes, over one million downloads and has provided over 35,000 free CPE activities
Receiving this award has given me even more appreciation for the power of recognition I’ve worked on committees where I’ve had to try to convince people to either apply for an award or simply accept a nomination because they don’t feel qualified or worthy� But the truth is that more dietitians need to be recognized for the great work they do I strongly suggest that we all take a good look around and support each other to work toward more RDN recognition opportunities You can start today by nominating a colleague for this exceptional award
Melissa Dobbins, MS, RDN, CDCES, is an award-winning dietitian, diabetes educator, media trainer, podcaster and speaker with more than 25 years of experience Her background includes clinical nutrition, outpatient counseling, corporate wellness, academia and research She has extensive media and communications experience as a spokesperson for the food, grocery and healthcare industries
In 2011 Melissa launched her Sound Bites® food and nutrition communications business where she promotes sound science, smart nutrition and good food As the host of the popular Sound Bites® Podcast, she interviews experts on a variety of topics ranging from fad diets to farming, and empowers people to enjoy their food with health in mind
Melissa Joy Dobbins with Christine Palumbo, who nominated Melissa for the award
Spring Summit 2025: Balance
KATIE BREAZEALE MS, RD, LD DIRECTOR OF ANNUAL CONFERENCE
Spring Summit 2025: Balance was about trying to create work-life balance because, as entrepreneurs, we have the tendency to take on the business and save time for ourselves for later� We had an amazing speaker line-up this year that helped us create balance through learning the things no one will tell you, understanding the body’s stress response, when it’s best to hire someone to help create balance, and best strategies for our business for marketing and SEO We had over 150 attendees this year utilizing the networking event, the community boards, and competing in the Leaderboard and Passport Challenge!
I want to say thank you to all the amazing speakers we had this year:
y Amy Goodson, MS, RD, CSSD, LD
y Jennifer Bianchini, MS, RDN, IFNCP, RYT
y Alexandra Sanchez, MS, RD, CDCES, LDN
y Erix Zimmerman, MS, RD, CDN
y Krystal Dunham MS, RD, LD
y Patricia Bannan, MS, RDN
y Jennifer McGurk, RDN, CDN
y Celestina Brunetti, MBA, RDN, LD
y Toni Toledo, MPH, RDN
y Gwen Montoya
CONNECTIONS
78 DISCUSSION TOPICS
1,367 COMMUNITY BOARD POSTS
8 ATTENDEE CREATED MEET-UPS
1 OFFICIAL NETWORKING EVENT
SPONSORS
11 EXHIBITORS
277 LEADS GENERATED
10 EXHIBITOR SPOTLIGHT SESSIONS
We also had a fantastic line-up of exhibitors and we cannot thank you enough for being part of our event:
y 12 Fixes to Healthy
y Declet Designs
y Nutrition Counseling Academy
y Six Figure Nutripreneur
y Sound Bites
y Affy Health
y International Picky Eating Network
y Dotted Lines
y Theia
y Whitney Bateson Digital Strategy
This event is created over the course of nine months and we have an amazing team working behind the scenes� Without this team the event would not be possible Thank you to my amazing committee team members for making this an outstanding event for our members We are looking forward to our sixth annual Spring Summit in 2026! Stay tuned for next year’s theme
Katie Breazeale, MS, RD, LD, lives in Texas Katie loves to play tennis and plays on a USTA league team When she is not working, you can find her shopping for shoes, playing with her two children or reading a book�
SESSIONS
10 SPEAKERS
1.5 ETHICS CREDITS
389 HOURS OF SESSIONS WATCHED
8.5 CPE CREDITS
REGISTRANTS
245 ATTENDEES
185 MEMBERS
15 STUDENTS
How Can Advocacy and Public Policy Support Your Nutrition-Based Business
SUSAN E � ADAMS
MS, RD, LDN, FAND POLICY ADVOCACY LEADER
As Registered Dietitians in private practice, we know we should take time out of our busy days to advocate for nutrition public policy for the 119th Congress (2025-2026) - whether it is to advocate for a continuing resolution to keep the government open, or for past bills such as the Treat and Reduce Obesity Act, Expanding MNT, School Lunch and other public health initiatives that will help others Every two years there are new bills and re-introduction of past bills, all of which beg for our involvement And yet … advocating for nutrition public policy is often left at the bottom of an endless “to-do” list�
We want to be viewed as “The Nutrition Expert” and it is important to note that “YOU shape public perception�” We, the RDNs and NDTRs who are in front of the public, via in person or in the media, define our profession and the public’s understanding of how we can help the public in terms of nutrition and health
What if you knew that advocating for nutrition public policy was not only the right thing to do but would also help you increase your bottom line? Interested?
Public policy plays a crucial role in shaping the dietetics profession, benefiting dietitians in both public and private sectors For RDNs in private practice, specific public policies can directly influence their work environment, client access and professional success
Here are some important ways public policy impacts RDNs in private practice:
Insurance Reimbursement: One of the most significant benefits of favorable public policy is insurance coverage for dietetic services Strong state licensure and policies that mandate insurance reimbursement for medical nutrition therapy (MNT) increase client accessibility to private-practice dietitians By reducing the out-of-pocket costs for clients, RDNs in private practice
can see more clients/patients who might otherwise not afford their services
This not only boosts business but also helps improve public health outcomes Expanding MNT beyond current Medicare reimbursement has been a priority of the Academy for decades and deserves our full support, since insurance companies look to Medicare reimbursement when determining their plans for future reimbursement
Licensing and Credentialing: As mentioned above, individual state policies around licensing and credentialing ensure that dietitians meet standardized qualifications, protecting the public from unqualified individuals These regulations help legitimate dietitians distinguish themselves from less-regulated professions, such as nutrition coaches or influencers, thus allowing licensed RDNs to practice and bill for their services For private practitioners, holding recognized credentials enhances credibility and trust with clients and healthcare providers Some states’ licensures contain a scope of practice which outlines what services RDNs can legally provide� Access the link Take Action: Grassroots Resources (Scan the QR code to the left) to learn more about what you can do at your individual state level to protect state licensure and move a multi-state licensure compact forward
Public Health Initiatives: Government health initiatives that promote healthy eating, combat chronic diseases or support nutrition education create opportunities for private-practice dietitians These initiatives often increase public awareness of the importance of nutrition, driving demand for personalized dietetic services Additionally, community programs may contract with RDNs in private practice, increasing additional income streams for those practitioners�
Telehealth and Digital Health Policies: With the rise of telehealth, public policy has had to adapt, making
virtual consultations more accessible and reimbursable For private-practice RDNs, these policies enable them to reach a broader clientele, expanding their services beyond geographic limitations Telehealth-friendly policies also reduce overhead costs, making private practice more feasible and flexible However, telehealth is an everchanging landscape and the American Relief Act of 2025 extended many of the Medicare telehealth flexibility waivers through March 31, 2025 What will happen in the future with telehealth is unclear; therefore, advocacy for telehealth by the RDN individually, and at the local, state and national level, is crucial For further information on this timely subject that may impact RDNs financial future, read the following: Telehealth for Dietetics Practitioners (Scan the QR code to the left)
Advocacy of public policies in dietetics serve as a backbone for private-practice RDNs by promoting accessibility, ensuring quality standards, expanding professional services and creating business opportunities Take the time to schedule in a few minutes each week to complete an Action Alert, make a phone call or send in a donation to the Academy’s Political Action Committee There is power in numbers and if we all add our voices in advocacy for sound nutrition policy, our profession and our bottom line will benefit
Susan Adams is a registered dietitian who consults with assisted living accounts and an educator who specializes in educating the next generation of nutrition professionals She believes that food and nutrition heal others and enjoys helping the next generation, the greatest generation She enjoys cooking, walking, her family, her silky terrier Tucker and a good glass of red wine
Setting Up Your Business for Success
ANDREA MASSOP RAMOS MCN IDEA LIAISON
You’ve pondered for days, weeks or even months on a great idea or hobby Now you’re ready to turn it into a business� You’ve gone through the initial steps to get started - your idea, market research, business plan, funding and registration Year One has passed Maybe two years have passed with no real progress So now what!?!?!
I built my business from a grassroots startup I’ve been in business for six years and it has been a slow, methodical process There are many things that I have learned much later in this process that I wish I knew at the beginning
Here are five unanticipated things for setting up your business
1 "Coaching is unlocking a person's potential to maximize their growth." - John Whitmore
Get a business coach – This is one of the best investments for yourself and your business to help guide you as you are going through your process Make sure to choose a person who is currently in a place where you can see yourself being in the next five to seven years This coach can share pain points and challenges with you and how these were resolved and the coach moved on The coach should be unbiased without having any strong connections to your business The coach will give you valuable feedback to assist you in your growth�
For me, during Year One, I participated in an entrepreneurial cohort at my local university, which gave me guidance and direction at the introductory level Later on, in Year Three, I invested in a private business coach at a more advanced level in my business, where I worked on honing in on areas I needed to improve on
2 "The successful man will profit from his mistakes and try again in a different way." – Dale Carnegie
Learn to pivot as needed� Don’t be too attached to a decision you have made If it doesn’t work, be ready to move to a different plan
In my six years of business, I have pivoted many times, especially during the pandemic My in-person workshops now had to be done virtually I had to learn how to maneuver Zoom, how to stage and photograph food in my home and to quickly become proficient in social media in order to continue� There was no time to sit around and think through the perfect plan
3 "People rarely succeed unless they have fun in what they are doing."
– Dale Carnegie
Have fun! It’s okay�
You have already chosen your business path, so most likely it’s something you love to do Continue with that “fun” in business; it’s one of the best motivators to get you out of bed, to initiate creativity
Without a doubt, my business is so much fun, and it brings me joy and lots of laughs I work with youth (ages 5-13) in culinary nutrition where we interact in cooking while learning the importance of nutrition All I have to say is that kids say and do the funniest things That keeps me on my toes
4 "Coming together is a beginning, staying together is progress, and working together is success."
- Henry Ford
Form positive relationships and partnerships Align yourself with likeminded people and/or organizations who can propel you to the next level
Your friends and family may not always be your best supporters nor understand the business sense you have and they could potentially stagnate your growth Join organizations, or groups, like Nutrition Entrepreneur or any of the DPGs on a local level Seek out the Chamber of Commerce, Small Business Association, LinkedIn or nonprofits in your community that support the kind of work you do Form friendships, bonds and relationships both socially and professionally
In my community, I am a member of a food council, as well as multiple professional organizations, which exposes me to an array of professionals in all areas of business�
5 "Great things in business are never done by one person; they're done by a team of people." - Steve Jobs
Obtain a subject matter expert in areas outside of your wheelhouse
You can’t do it alone Utilize your resources and relationships And most of all, don’t try to be a jack-of-alltrades Get help in areas that are not your area of expertise�
Only now, am I finally ready and comfortable in delegating some of my duties to a personal assistant and a social media professional�
Just know you are not alone in this process� Make the best of your situation�
Don’t be fearful in reaching out and asking for help
Andrea
Massop Ramos, MCN, founder and
CEO
of Healthy FRIENDZ Nutrition LLC, when not working, can be found traveling abroad, gardening,boxing, playing tennis or salsa dancing Special family time is spent with her five grandchildren and her two children
Product Review
Product: Chia Milk from Seeds of Wellness
Reviewer: Amy Brownstein, MS, RDN
Price: $27 99 on Amazon for a 6-quart pack
Seeds of Wellness Chia Milk is a new plant-based milk alternative recently available in the United States through Amazon and select Costco locations Seeds of Wellness is a division of Benexia, a Chilean company co-founded by Sandra Gillot who was inspired by the potential to obtain omega-3 fatty acids from plants
Seeds of Wellness is rooted in sustainability� Benexia is 50% farmer-owned, and uses regenerative agriculture practices and zero water irrigation for its farming Seeds of Wellness practices zero waste policies, using the entire chia seed for its milk
Chia milk is currently only available in an original flavor� It has the following nutrition profile per eight-ounce (240 milliliter) serving:
y Calories: 25
y Total fat: 1 5 grams (g)
y Saturated fat: 0 1 g
y Sodium: 50 milligrams (mg)
y Total carbohydrate: 4g
y Dietary fiber: 4g
y Protein: 3g
y Vitamin D: 0 6 mcg
y Calcium: 130 mg
y Vitamin E: 2 4 mg
y Omega-3 (alpha-linolenic acid): 740 mg
It has no added, artificial or natural sweeteners Chia milk is creamy with a lightly sweet taste and nutty, seedy flavor� It has a higher fiber content compared to other plant-based milks With just 25 calories per serving, it is a low-carb, plant-based milk option suitable for people monitoring their blood sugar It is a great source of omega-3 fatty acids for people who are vegetarian, vegan or allergic to fish Chia milk is poised to be a suitable option for omega-3s, as more attention is given to the role of this nutrient in health
Use chia milk anywhere you would use other milks— coffee, tea, cereal, oatmeal, protein shakes, smoothies, soups or sauces The milk contributes minimal flavor to other dishes, adds creaminess, and provides a boost of fiber and omega-3 fatty acids essential for health
I tried chia milk and was surprised by its nutty taste and creaminess Although I would not drink chia milk on its own, it was a suitable milk alternative for smoothies, protein shakes and oatmeal I added a splash to my coffee, and found its creaminess and slight sweetness were a perfect addition to my coffee� However, chia milk does not froth, so I would not recommend it for cappuccinos or other foamy beverages
6301 Snidercrest Rd
Mason, OH 45040
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NE Awards are Open! Submit Your Nominations
Respond for a chance to win one of six $50 Visa gift cards. The link will be visible after you submit your feedback form The feedback is completely anonymous We take every comment into consideration
Calling all Outstanding Nutrition Entrepreneurs (ONE) – Are you or do you know a fellow NE member who demonstrates originality and dedication to entrepreneurism in nutrition? Nominations are open for the Outstanding Nutrition Entrepreneur (ONE) Award and the ONE Student Award