ALL THINGS MAC Club Connections Podcast Spotlights Exceptional Members and Extraordinary Experiences
Since the inception of podcasts more than two decades ago, the field has grown slowly and steadily. The podcast industry didn’t truly boom until recent years and has exploded into a major trend in social media production. A proliferation of shows including participation from celebrities, investment from large companies like Spotify, and the spread of technologies that boost awareness, like smart speakers, have all helped spur the growth. Insider Intelligence projects there will be 424 million podcast listeners worldwide this year, accounting for 20.3% of internet users. In two years, that number is expected to grow to 504 million. Public interest has grown steadily each year, bringing more and more people into audiences. As a result, new podcast formats and platforms have emerged, offering podcasters and listeners unique techniques — YouTube podcasts for example. YouTube is arguably the internet’s dominant video platform, with more than 30 million visitors a day and a bigger audience than Netflix, Spotify or Apple Podcasts. Posting video podcasts on YouTube thus allowed podcasters to reach a broader audience than ever before.
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