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PRSA Spotlight Awards RESER’S AND RADIANCE COMMUNICATIONS QUE-UP FOR BEST IN SHOW he Portland Metro Chapter of the Public Relations Society of America (PRSA) held its annual Spotlight Awards competition on Thursday, October 17, at Portland’s West End Ballroom. Sunshine Morrison and Linda Collier were the toast of the evening, taking home Best in Show honors for their work on Reser’s ‘QueUp the Sales’ promotion. By the end of the evening, 48 awards were distributed to the region’s top communicators, including a special presentation honoring the 20th anniversary of the Ron Schmidt Community Involvement Award, given to Carole Morse, PGE Foundation president. “Carole epitomizes the spirit of Ron Schmidt with her tireless dedication to the community,” said Amber Lindsey, president of the PRSA Portland Metro Chapter. “All of the communicators honored tonight are shining examples of how exemplary research, planning, execution and evaluation lead to successful campaigns and programs.” In addition to the Ron Schmidt Community Involvement Award, this was an evening to recognize two of the region’s best communicators with the annual Awards of Distinction: • The William W. Marsh Lifetime Achievement Award was presented to Darcie Meihoff, APR, vice president at CMD, Portland’s second-largest marketing firm. • The New Professional Award of Excellence was presented to Taylor Long, U.S. public relations specialist at LaCie. This year’s awards were determined via a juried process and independently judged by the Raleigh, North Carolina, PRSA chapter. The complete list of Spotlight winners is below. To view the list of Merit Award winners, visit www.prsa-portland.org.
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Spotlight Award • Sunshine Morrison and Linda Collier – Radiance Communications and Reser’s Fine Foods, Best in Show • Carissa Sauer, APR, Oregon Dairy Products Commission - Annual Report Category • Rachel DeRosia and Kregg Arntson, PGE - Community Relations • Rosenberg Marketing and Clackamas FCU - Community Relations • AM:PM PR and 1D World Store - Event or Observance • Maegan Vidal, Legacy Health - Event or Observance • Kelliann Amico, APR, Maitripa College and Amico PR - Event or Observance • Maxwell PR and Argyle Winery - Event or Observance
• Steve Cox, PGE - Internal Communications • Maxwell PR and Kettle Brand - Marketing Consumer Product or Service and Media Kit • Maxwell PR and Pacific Foods - Media/Blogger Relations • Oregon Bankers Assoc. and Quinn Thomas PA - Public Affairs • Julie Piper Finley, ABC, Meals on Wheels People - Reputation/Brand Mgmt • Mary Ann Albright and Mindy Crouchley, St. Mary’s Academy Research/Evaluation • Maxwell PR and Pacific Foods - Social Media/Digital Communications • Vanessa Holmgren, Lewis & Clark - Video Program • Edelman and Edison Electric Institute - Website • Mark Mohammadpour, Weber Shandwick and U.S. Army Website The Portland Metro Chapter is one of 111 PRSA chapters located across the country. It serves about 200 members from Oregon and Southwest Washington, with the mission of offering public relations professionals a forum for idea sharing, professional development and networking. For more information, visit www.prsa-portland.org. ISSUE THREE 2013 MEDIA INC.
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