pat onto my skin in order to keep my skin damp before applying serums. It is important to keep the skin damp before the next step of the routine as it will help absorb nutrients better. I mix three of the Superfruit Booster Customized Serums in my palm and apply them in one As a woman, we may often face obstacles and stereotypes single step. The serums are designed to be mixable and but we have such an unique and wonderful perspective to used in one single step, it modernizes the Japanese art of offer to the entrepreneurship world, especially in the layering, in order to adapt to the active lifestyle. beauty industry. Currently in the day, I am using Skin Reboot Antioxidant Serum, Star Light Brightening Serum and Keep Calm To get into the beauty industry, the very first advice I Soothing Serum. I end my day routine with a moisturizing would give is simply just do it. Sometimes we wait to have sunscreen. that perfect strategy, or wait to have that perfect product, it will never happen. There are bound to be In the night, I double cleanse by removing my make-up failures, and there are bound to be changes. Start working with an oil cleanser then follow with Start Afresh Daily on it and improve along the way. Enzyme Powder Wash. In Japan, it is common to double
What advice do you have for female entrepreneurs wanting to get into the beauty industry?
It is important to define your target audience, and prepare as much as you can by learning about your customer group and competitors. Really think hard about what is your unique selling point, and what is something you can offer to your customers that they will want. Try to learn as much as you can from others in the industry, sometimes we may love our idea so much that we do not want to give it up but it is good to get plenty of feedback from customers, retailers and distributors. Don’t run out of money. Calculate how much you would need and then double that. Manage cash flow wisely and spend frugally as cash flow is the lifeblood of any business.
cleanse the face to ensure impurities and make-up are well removed before applying skincare. Following with an essence lotion and my night serums combination: GlowGetter Renewal Serum, Forever Young Anti-Aging Serum and Quench-Up Hydrating Serum. I end my night routine with a moisturizer.
What does beauty mean to you? Beauty to me is being unique in your own randomness, being comfortable in your own skin, feeling confident and great about yourself. Everyone is unique and our differences is what makes each one of us beautiful.
Find the right team. Nobody can succeed alone in any business. Build a team that will be just passionate as you about the business and work together towards the same goal. Treat others how you want to be treated, especially your customers and your employees. If you would not use certain ingredient on your skin because it can be harmful or if it does nothing good for the skin, why would you want to sell that to others? Be honest, be human, be kind.
What is your daily skin-care routine? When I was much younger, I used to have a beauty routine that involves complicated and multiple steps. It overwhelms the skin and could actually have reverse effects. All we need is a simple and effective routine. In the day, I use the Start Afresh Daily Enzyme Powder Wash to cleanse my skin, followed by an essence lotion to
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