design focus key prints mood bosting prints According to WGSN, consumers want to put an end to monotonous, chromatic colors. With the urge for festivities, celebratory prints promoting optimism is the central theme for SS22. Individuals are seeking individuality and artistry. Their aspiration to consume less challenges their wardrobe to be versatile with fewer garments. However, they still desire products with a trend longevity. Black and white prints, impressionist disties, small scale texture prints are to look out for. (Wgsn.com, 2021)
fossil find prints Fabrics that are inspired from the woods, sea and nature are expected to make a comeback. (Wgsn.com, 2021)
optical prints Emerging abstract prints are expected to replace the typical striped and checkerboard fabric prints (Wgsn.com, 2021). These optical prints are ideal for consumers who are looking to stand out.
graphic stamp Given that the color black was a hit on the SS21 runway, these prints are made for people who don’t enjoy color as much (Wgsn.com, 2021). This is an opportunity for brands to create seasonless designs that could be worn all year round.
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