v. design focus (p

design focus

key prints

mood bosting prints

According to WGSN, consumers want to put an end to monotonous, chromatic colors. With the urge for festivities, celebratory prints promoting optimism is the central theme for SS22. Individuals are seeking individuality and artistry. Their aspiration to consume less challenges their wardrobe to be versatile with fewer garments. However, they still desire products with a trend longevity. Black and white prints, impressionist disties, small scale texture prints are to look out for. (Wgsn.com, 2021)

fossil find prints

Fabrics that are inspired from the woods, sea and nature are expected to make a comeback. (Wgsn.com, 2021)

optical prints

Emerging abstract prints are expected to replace the typical striped and checkerboard fabric prints (Wgsn.com, 2021). These optical prints are ideal for consumers who are looking to stand out.

graphic stamp

Given that the color black was a hit on the SS21 runway, these prints are made for people who don’t enjoy color as much (Wgsn.com, 2021). This is an opportunity for brands to create seasonless designs that could be worn all year round.

key product shapes

thin bright knits

These trans seasonal pieces, ideal for layering are making a comeback for SS22. Bright knits are looking to uplift the mood. These products can be dressed for special occasions and worn at festivals during summer. (Wgsn.com, 2021)

ruched shirt dress

After a year of loungewear and oversized outfits, consumers are inclined to purchase silhouette fitting garments. The ruching makes the dress complement any body type and creates a subversive sexy under tone, a key trend for dresses in SS22 (Wgsn.com, 2021)

maxi cardigan

This is a combination of the long slick dresses and thin knits that are as well making a comeback. (Wgsn.com, 2021) A garment that resembles the robe coat, these long cardigans make any outfit look effortlessly chic.

resort retro shirt

This is a genderless cut, easy and versatile silhouette template that brands can appropriate. Paired with floral trendy prints, this becomes a mood boosting, holiday-feel product. (Wgsn.com, 2021)

flares

These semi-tailored trousers are planning to be a hit according to WGSN. Its chic yet comfortable cut is ideal for consumers who are in between leisure and working lifestyles. (Wgsn.com, 2021)

key materials

Comfortable and breathable materials will be at the heart of SS22 material trends. The rising interest for dressier looks is counter-balanced by the need for people to feel at ease in their clothes. (Wgsn.com,2021) There has been rapid growth of recycled fibres (+88% for cotton in the UK) and a strong demand for upcycled and sustainable fabrics according to WGSN. Hence the increasing look out for materials such as recycled or biodegradable polyesters, nylons and cottons.

- micro seersuckers - dimensional waffles - bouclé yarns

- natural linen, cotton, hemp and cellulosic into separates for layering as alternatives to suiting and outerwear (Wgsn.com,2021)

- linen to make tailoring comfortable a cult of jacquemus brand

- satins and sheer in correlation to the rising demand for party/occasion wear (Wgsn.com,2021)

joyful checks

A material that aligns with the cottage core trend that does not cease. Adapted to SS22 with bright colours for that uplifting mood customers are seeking.

key colors

WGSN predict an optimistic, cheerful color palette in correlation to the steady end of the global pandemic and summer. The tones of this color scheme are driven off of the desire to be uplifted and energized, whilst staying grounded (WGSN | Creating Tomorrow | Trend Forecasting & Analytics, 2020)

This idea of ‘rebirth’, given the current global context, will set the trend for colors such as raw tones, grouping of pinks, purples, browns, root green as well as nature infused colors (dark browns, greens, honey oranges) (Wgsn.com,2021)

There is a contrast between these nurturing, easy to wear tones and these invigorating, loud colors for those who are looking for escapism.

Orchid Flower Coloro: 150-38-31

Olive Oil Coloro: 044-52-13

Butter Coloro: 040-86-20

Mango Sorbet Coloro: 030-67-34

Atlantic Blue Coloro: 115-35-20