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Lisa Quinn (817) 657-1294

Kelly Marcontell (972) 743-9171

121 Country Ct., Ste. 120, Southlake


Superintendent’s Message Welcome to our inaugural edition of Inside Carroll, a keepsake publication made possible through our partnership with the publishers of Southlake Style magazine. Whether you are new to our community or a long-time Dragon, we think you’ll find information and resources within these pages that draw you deeper and deeper into the magic and mystique of the Carroll Dragons. Thanks to the help of our ongoing corporate partners, Inside Carroll was paid for through advertising revenues. It contains budget information and key facts and figures about staff and student enrollment, as well as the measure of CISD’s success on state and national tests. We take great pride in the origins of our district’s history, from namesake educators like B.H. Carroll to present-day School Trustees who serve to ensure the tradition of excellence carries on from generation to generation. Inside these pages, you can read about the original 1919 building, the story behind the Dragon logo, our updated mobile app, and the recently adopted Strategic Plan. From academics and the arts to athletics, Carroll ISD has a tradition of excellence that extends from early childhood through graduation, earning the district one of the most coveted awards in the state of Texas from the University Interscholastic League. Remarkably, this is our district’s fourth consecutive Lone Star Cup Championship, and our first in the new Class 6A. Building on a Dragon tradition of excellence, the Carroll Independent School District will foster a safe, caring and creative learning environment that inspires students to realize their full potential as they positively impact the world around them. I look forward each August to the start of another school year because it gives our students and staff more opportunities to shine. And while we’ll most certainly face formidable challenges along our journey, I know there’s one thing you can always count on when you are a part of the Dragon community, and that’s excellence. Thank you for your continued support. It is an honor to serve as your Superintendent, and I hope you thoroughly enjoy Inside Carroll.


Dr. David J. Faltys Superintendent



INSIDECARROLL A Publication of the Carroll ISD Board and Community Relations Department


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STAFF & CONTRIBUTORS CISD Superintendent Dr. David J. Faltys Assistant Superintendent for Board and Community Relations Julie Thannum, APR Assistant Director of Communications Rick Herrin CONTRIBUTING WRITERS & STAFF Dr. JJ Villarreal Randy Stuart Robb Welch Townsend Davies Jayme Rodriguez Paige Buck PUBLISHED BY SOUTHLAKE STYLE CUSTOM PUBLISHING 260 MIRON DRIVE, 110 SOUTHLAKE, TX 76092 817.416.4500


The 2015-2016 Carroll School Board (from L to R): Read Ballew, Michelle Moore, Danny Gilpin, Christopher Archer (President), Sheri Mills, (Vice President), Matt Kormann (Secretary), and Bradley Taylor.


arroll School Trustees have diverse backgrounds and experiences, but they are united by common goals to serve their community and advocate for public education. The Board devotes countless hours to the betterment of the district without pay or personal compensation. As parents of 17 current or former Dragons, the men and women of the Carroll School Board certainly have a vested interest in seeing that the district’s tradition of excellence continues. Trustees are elected to individual three-year terms and serve in at-large positions that are staggered by annual elections. Trustees meet twice monthly to discuss and act on school business, but are often seen daily in schools attending performances, sports competitions, awards ceremonies, art shows, parent meetings, staff receptions and special events. In addition to their service on the Board, each Trustee participates on at least one Board advisory committee. At least four current Trustees are graduates of the Carroll Leadership Academy for Supporting Success or CLASS. Board officers for Carroll ISD include President Christopher J. Archer, Vice President Sheri Mills and Secretary Matt Kormann. Trustees include Read Ballew, Danny Gilpin, Michelle Moore and Bradley Taylor. The Trustees, as a body corporate, have the exclusive power and duty to govern and oversee the management of the public schools of the District. The Trustees may adopt rules and bylaws necessary to carry out these powers and duties, including the hiring and evaluation of the Superintendent. Trustees adopt an annual budget and tax rate, as well as a vision statement and comprehensive performance


and financial goals for the District and the Superintendent, and monitor progress toward those goals. They also seek to establish working relationships with other public entities to make effective use of community resources and to serve the needs of public school students in the community. They hear grievances, call elections as needed and often meet in executive session as prescribed by Texas law. And did we mention they also have day jobs? One Trustee is a commercial insurance producer, and yet another is president and shareholder of a DFW company; one is a grant writer; one is vice president of sales focusing on marketing for an audio-visual company; another is an electrical engineer; still another is a senior finance officer and another serves as a national fundraising director for the United Negro College Fund. One Trustee has a psychology degree; one Trustee played college football and is a volunteer master griller for service organizations, yet another Trustee has served as a district Boy Scout leader, and one Trustee was recently named Co-Volunteer of the Year by the Southlake Area Chamber of Commerce. Besides their servant leadership in CISD, the Trustees support their community through involvement in the Carroll Education Foundation, Kiwanis, Grace, Pro Players Foundation, Southlake Chamber of Commerce, All Pro Dads, Southlake Executive Forum, and National Charity League, just to name a few. Each Trustee brings unique experiences and strengths to their role on the Board. All, love and care about children and support the dedicated staff of Carroll Independent School District. VOL 1 • 03

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DRAGON LEGACY Servant leaders have cultivated a foundation of excellence at Carroll ISD for over a century.

Jack Johnson, Carroll ISD’s first superintendent, was an instrumental figure in building the school’s foundation for success.


VOL 1 • 07


A Brief History of the Carroll Independent School District Every story has a beginning — and for Southlake schools, the story began in a plain and functional brick building set atop a hill in the North Texas countryside. Even before the turn of the 20th century, education was clearly held in high regard among the rural residents of what would eventually become Southlake. In 1898, a career educator Burrell “Burl” Carroll relocated to Texas from Tennessee with his wife and daughter. Better known as B. Carroll, he earned the reputation as a fine teacher and principal in both Collin and Tarrant County schools. In the early 1900s, the state sought to give uniformity to the curriculum in public schools, and one-room schools, and the elected office of County Superintendent of Public Instruction was formed. Having become a popular figure in the community, Carroll won the election and become the Tarrant County Superintendent of Public Instruction in 1918— a year after several area schools including Lonesome Dove and White’s Chapel were consolidated to become Common School District No. 99. Like today, the residents of the time were just as committed to providing a quality education to their children. In 1919, they passed the first bond of $7,500 08 • VOL 1

Not only is Carroll School at 1055 N. Carroll the oldest public building in the city of Southlake today, it stood as the only public building until the 1960s. In addition to acting as the district’s original three-room schoolhouse, it also served as an art studio, warehouse and transportation office. It was closed in 2001. to finance the land and construction of a new brick schoolhouse. Meanwhile, B. Carroll was serving his first of two terms as the Tarrant County Superintendent of Public Instruction and the district was named after him. As for the building atop the hill, it became known simply as the Carroll Hill School. In its day, the Carroll Hill School or “Carroll School” was a simple structure made up of three classrooms in the shape of a “T.” The two classrooms in the back INSIDE CARROLL

ran north and south and were mostly one room divided by a chalkboard. Decades later, three more classrooms would be added to accommodate students’ needs as the T shape evolved into a U. Before indoor plumbing, two outhouses, one for girls and another for boys, were situated in the back of the schoolhouse. Carroll School was the only public building in the now-Southlake area. Families and friends regularly gathered at the school, and it quickly became the heart of the community. According to Southlake historians, “the school was the hub of activity in those early years. Students and teachers coming and going during the week; on the weekends, town business and elections, fall carnivals and football games on the 80-yard, hand-sprigged field.” Carroll School was the dedicated polling location when residents made their voices heard and elected to incorporate as the town of Southlake in 1956. Local residents felt pressure from nearby towns pursuing unincorporated territories. Residents and landowners in the area wanted to maintain their community as it was. The vote passed and A. Gail Eubanks was elected as the first mayor. Southlake’s city council met once each month at Carroll School on Saturdays. In March 1959, voters approved the establishment of its own school district, and the Carroll Independent School District (CISD) was born. Principal Jack Johnson was hired as the first superintendent and another bond election passed — this time to build additional classrooms for a returning ninth grade as well as the first Dragon football stadium. The first seven-member Carroll ISD board of trustees also took form under then-President Clyde Cheatham. In 1961, a new high school building was approved. By 1965, the three remaining high school grades were added and the complete 12 grades of the CISD were accredited by the Texas Education Agency. By all accounts, 1965 was a successful year as the fledgling school enjoyed many firsts; its first Carroll Homecoming, its first district football championship, and its first graduating class of 24 seniors. Throughout the 1970s, 80s and 90s, the district experienced an increasing number of families moving to Southlake who were drawn to the exceptional educational opportunities offered at Carroll ISD. To accommodate the growth, improvements and additions were made to existing classrooms and sports facilities, and new schools were built. Today the district includes five elementary schools, two intermediate schools, two middle schools, one high school and one senior high school. The 11 total campuses are at the forefront of Texas education, but their history can be traced back to the little school on the hill at 1055 N. Carroll Avenue.


A BRIEF HISTORY OF THE TRADEMARKED LOGO The origination of the Dragon as Carroll’s mascot dates back to the 1950s. Students of the then-Carroll Common school, were looking for a mascot when student Tony Eubanks suggested the school’s co-ed softball team be named “The Dragons.” The name stuck and years later, a search began to create an official Dragon logo for the newly formed Carroll ISD. The fire-breathing dragon Southlake has grown to love was originally inspired by the insignia of the U.S. Navy Electronic Attack Squadron (VAQ-130), also knows as the “Zappers.” A storied electronic warfare squadron established by the Navy in 1959, the Zappers originally flew AD-5Qs and EAK-3B Skywarrior planes during Carrier Airborne Early Warning missions and electronic countermeasures. Back then, the squadron was deployed from aboard aircraft carriers based throughout the Pacific and Atlantic Oceans. In 2013, the Navy’s oldest electronic warfare squadron supported Operation Enduring Freedom in Afghanistan. In 1984, Carroll Freshman Shawn Lynch was asked by a teacher to modify the Zappers squadron logo. He drew a tougher-looking dragon and set it within the state of Texas. Former Carroll Football Coach and Athletic Director Bob Ledbetter liked what he saw. “The next year it was on the football helmets. I was pretty proud of it,” Lynch said. Two years after Lynch’s drawing, it was on the cover of the Dragon yearbook—and 32 years later, the 46-year-old Grapevine resident and General Motors employee can find the trademarked Dragon logo on a wide variety of items from hats and shirts to pillows and smartphone cases.


Get to Know the Names Behind the Award-Winning Schools of Carroll ISD

he would cherish for 28 years. Under his guidance, Carroll ISD became an accredited twelve-grade system by the Texas Education Agency in 1965, also experiencing its first homecoming and its first graduating class of 24 students in the same year. A tireless worker, Johnson wore many hats including those as teacher, principal, coach, part-time custodian, lunchroom supervisor, and bus driver. In 1981, Johnson Elementary School was opened and named in his honor. Six years later, his namesake building played host to his standing room only retirement ceremony.

George Dawson

Burrell “B.” Carroll


he teachers, principals, administrators, superintendents, and board trustees of Carroll’s past are credited for shaping the district into its current exemplary status. They had a vision for what Carroll could become and worked diligently to fulfill the goal. Driving around Southlake, Dragons can see a few of those leaders’ names proudly displayed as the namesakes of Carroll campuses.

George Dawson, grandson of a slave, never attended school in his early years. Despite working to put seven children through college, Dawson was himself illiterate. He learned to read and write at age 98 in an adult education program offered by Dallas ISD. The Texas native gained national recognition in the late 1990s through talk show appearances and published books based on his life. Locally, Dawson was especially revered as an inspiration to the Southlake community. “If he can do it, then it should motivate us all,” has become an enduring motto and a testament to his dedication to his own education. George Dawson Middle School opened its doors in 2002. Amongst all of his life’s successes, Dawson considered the Carroll school being named after him as the highest honor. “It’s better than meeting Oprah,” he said.

Burrell “B.” Carroll Today, the district and four campuses – a senior high school, a high school, a middle school and an elementary school – bear the name of the devoted, lifelong educator—Burrell “Burl” Carroll. After relocating his family to Texas from Tennessee, Carroll taught in Collin and Tarrant County schools before he was appointed to fill the vacant position of Tarrant County Superintendent of Public Instruction in 1918. Carroll recommended and voters approved the Common School District No. 99, which brought together schools Lonesome Dove, White’s Chapel, Union, and Sams School. It was renamed Carroll Common School District in B. Carroll’s honor in 1919.

Jack D. Johnson Originally hired in 1957 as principal of the Carroll Common School District, Jack Johnson was appointed as Carroll ISD’s first superintendent in 1959— a position 10 • VOL 1



Carroll ISD has a rich historical legacy, a longstanding level of success and many outstanding traditions. The many beliefs and behaviors of Carroll ISD students and staff stand as part of the school’s very foundation. Some may be new while others are institutions years in the making — but they all play a part in making Dragon Nation what it is today.

Don Durham

Cleburne Eubanks

Don Durham The district’s first shared campus, Durham Elementary and Intermediate School, opened in 1995 in honor of Carroll teacher, principal, and coach Don Durham. In 1975, he coached the girls’ basketball team to Carroll’s first state championship. Durham served the district from 1964 until his untimely death in a car accident coming home from a school event in 1979. Durham was a strong believer in better education for every student. Even though he valued the discipline of athletic training, he believed a focus on education was most important. Durham believed students came to school to learn and wanted them to leave being better citizens. His wife, Martha, served CISD as a school nurse for 34 years. Cleburne Eubanks Eubanks Intermediate School is named for Cleburne Eubanks who came to the Southlake area in 1945 and lived in the community until his death in 1992. In addition to serving on the Carroll school board, Eubanks was a beloved custodian. He was on the three-member board that hired Jack Johnson. Perhaps best known for enthusiastically greeting students with kind words and a firm handshake, Eubanks was fondly remembered for his work ethic and willingness to help those around him. Eubanks Intermediate School opened in 2001. His daughter, Cleva, works in the CISD business office. Robert Rockenbaugh Rockenbaugh Elementary was named for Robert H. Rockenbaugh. Carroll ISD purchased the land from the Rockenbaugh family. Rockenbaugh was a distinguished member of the Carroll School Board and remains the longest serving trustee in CISD history. The elementary school opened in 1997, just four years after his death.

Ringing the New Hire Bell If you hear a bell ringing in the halls of the Carroll ISD Administration building, it means only one thing – there’s a new Dragon. In the personnel department during the mid 2000s, former Assistant Superintendent Derek Citty started a tradition where new hires would ring a bell to officially complete their hiring process. Hanging from a special plaque in the human resources department and adorned in Dragon green, ringing this special bell is the last step a candidate performs during the hiring process. “It was a great tradition to start for our department and it’s just been phenomenal,” said Dr. Elaine Langston, Carroll ISD Director of Personnel Services. Ringing the bell with wild and loud enthusiasm let’s everyone know the good news. “Protect The Tradition” Former head football coach Todd Dodge enacted the phrase in 2000 in an effort to have his teams, and their fans, embrace the school’s storied. With this philosophy as the foundation, Dodge returned Dragon football to its former dominance, winning four 5A state championships in a span of five years. Today “Protect the Tradition,” remains a prevalent phrase throughout the district, as it has grown to encompass effort and enthusiasm displayed by all of Dragon Nation both on and off the field of competition.

TRADITIONS Watch Your Step! Near the front entrance where the halls intersect at Carroll Middle School, a Dragon logo was designed in the floor in a special terrazzo tile. The intersection emblazoned with the school’s trademarked logo marked the perfect spot for Principal Matt Miller to continue a tradition that began in the original high school. His middle school Dragons would respect the school’s logo by not walking over it, but rather around it. Miller thought it may have been necessary to rope off the area, but there never was a need. Instead, students “protect it” by carefully bypassing it, ensuring they never step on their beloved Dragon. To this day, watching where you step is a fun tradition at CMS. The students monitor each other, their visitors, and their parents as they teach them the history of protecting the Dragon. Put a Lid On It Like some other Carroll traditions, the Dragon band also has one based around the football playoffs. During the 2006 playoffs, “Lids” is believed to have made its debut performance. The spectacular halftime routine stars drumline members who perform either on metal or rubber trashcans. The rhythmic thumping along with expertly choreographed dance moves has become a Dragon fan favorite. Each year, student leaders work together with the Carroll drill team, cheerleaders, and Crew to choreograph dance moves that make every year stand apart from years past. “Lids” will celebrate its 10th anniversary in the 2015 football season. By the Old Oak Tree Standing tall at the athletic fieldhouse of Carroll Senior High School is one very unique oak tree. By the end of every school year this towering oak is adorned with dozens of running shoes, sneakers, and cleats—tied together and swinging in the summer breeze. The Dragon cross-country team started this particular tradition two decades ago by tossing their running shoes into air— never to come down again—signaling the end of their high school running careers. Over the years, hundreds of other athletes and classmates have come to say their final good-byes to Carroll by tossing their shoes into the “Senior Tree.” 12 • VOL 1

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STUDENTS Carroll ISD students have the utmost talent and spirit to acheive at the highest level.


VOL 1 • 15


Valedictorian Chandler Groves


t was a beautiful June night at Dragon Stadium as 668 members of the Senior Class of 2015 walked across the stage to receive their high school diplomas. It was a night to celebrate; a night to reflect; a night to remember. “When you choose to attend school at Carroll ISD, you’re not simply just a student in the grand scheme of things. You’re a part of a family whose bond isn’t easily broken,” Student Council President Todd Brown II told more than 5,000 family and friends at graduation. Speaker after speaker walked to the podium and reflected on what it means to be a Dragon and the special memories and opportunities Carroll ISD affords its students. “Being a part of the Dragon family is so much more than just attending school in Southlake,” Senior Class Sponsor Addie Perkins said. “It is taking part in the excellence that has defined our town and school district for generations.” The Class of 2015 earned 17 State Championships and boasted 22 National Merit Scholars. They earned $24.5 million in scholarship monies and completed 58,700 community service hours. They will attend a myriad of colleges and universities across the nation. Valedictorian Chandler Groves plans to attend the University of Texas at Austin on an exclusive scholarship to study Business Honors/Plan II Honors. He took his moment in the spotlight to call Superintendent David Faltys and Princi-

16 • VOL 1

pal Shawn Duhon to center stage for an “awkward selfie” picture using a selfie stick. It set the mood for a memorable evening for all those attending. “The Class of 2015 is one of unrivaled excellence,” Groves said. “The tangible accomplishments of this class pale in comparison to the way our camaraderie and friendships transcend traditional boundaries. At the end of the day, the Class of 2015 is a family, brothers, and sisters linked by a common goal to Protect the Tradition. If Southlake has taught me anything, it is that Dragons are real, and this Dragon family does not end tonight, but continues forever.” Chandler told his classmates that each and every one has the power to choose who they become and the experiences and education each have received at Carroll ISD will help shape the future. Salutatorian Anthony Munson agreed. He plans to attend Harvard University to study Physics and Mathematics. “I hope that your life and passion run deep in ways so distinct and powerful that our timeline would not be the same without your contribution,” Munson told his classmates, “and that you respected and cared for one another knowing the deep and transcendental threads that frame our shared humanity.” Carroll ISD’s graduation rate is 99 percent, and 97 percent of CISD’s graduating class go on to attend two-year or four-year colleges and universities. Several members of the Class of 2015 also received appointments to the nation’s top military academies.





Then: Quarterback who led the Dragons to the 2004 Class 5A Division I state championship. Daniel was a two-time 5A Offensive Player of the Year and earned two state title rings in three years. He was the 2004 EA Sports National High School Player of the Year.

Then: Former standout member of the award-winning Emerald Belles drill team. Served as a Co-Captain as a sophomore and Captain as a senior with the Belles. Munoz started dancing at age three and dreamed of being an Emerald Belle since kindergarten.

Now: Backup quarterback on the Kansas City Chiefs and has played six years in the NFL. Daniel was a Heisman Trophy finalist in 2007 with the Missouri Tigers.

Now: In her second year as a member of the Dallas Cowboys Cheerleaders. Joining the Cowboys Cheerleaders came with a sacrifice as a high school student, but for Munoz it was worth it. She was forced to miss her Senior Prom and graduation due to Cowboy cheerleader tryouts. She plans to get her degree in Elementary Education.

Did you know? Daniel is founder & CEO of 10Star Apparel, which manufactures custom apparel for more than 30,000 employees and 10,000 schools from a factory in Arlington.

LANE LEDBETTER, CLASS OF 1989 Then: Played baseball for the Dragons under coach Steve Lineweaver, the former Trinity Trojans football coach. Ledbetter is the son of legendary Dragon football coach Bob Ledbetter. Now: Leadership is in the Ledbetter bloodlines. Lane was named Midlothian ISD Superintendent in April of 2015. He was formerly the Superintendent of Graham for the past three years. He also served as an administrator in Birdville ISD for 13 years. Ledbetter started out in education as a teacher/coach and was an assistant baseball coach at Grapevine and Carroll. Did you know? Ledbetter was a trainer on the Dragon state championship football team in 1988.


Did you know? Munoz made the varsity Belles as an 8th grader.

JEREMY DUMONT, CLASS OF 2004 Then: Dumont performed with the Dragon show choir and several productions while at Carroll. In 2003, he won the Betty Buckley award for “Best Supporting Actor” for the CSHS production “Les Miserables.” He won two more awards in 2004 for “Best Choreography” and “Best Actor” in Anything Goes. Now: Award-winning dancer and choreographer and most recently won “Best Choreography” for his work in “Boy From Oz.” He is currently on staff at Park Cities Dance and will make his directorial debut this fall with “Hedwig and the Angry Inch” at the Kalita Humphreys Theatre in Dallas. Did you know? Dumont it also a graduate of the American Musical and Dramatic Academy in NYC.

VOL 1 • 17


NIKHIL RAVI 2400 In the early hours of a fall morning last year, an anxious Carroll Dragon sat at his computer checking the College Board website to find out his SAT score. Nikhil Ravi logged into his account and saw he had made a perfect score of 2400. At that moment, Ravi became the first Carroll ISD student to make a perfect score on the SAT. A perfect SAT score, while an incredible feat in itself, is not Nikhil Ravi’s only achievement. This student, like so many Dragons, is destined for greatness. A Carroll Dragon since kindergarten, Ravi attended all Carroll ISD schools, starting at Rockenbaugh Elementary, then Eubanks Intermediate, Dawson Middle, and finally Carroll High and Carroll Senior High School. 18 • VOL 1

“I love the sense of community both in Southlake as well as at Carroll ISD,” Nikhil said. “I think that the pride we share is the reason for the success of both our school as well as our city.” Nikhil, the only son of Ravi and Priya Venugopal, grew up with educational inspiration throughout his home. His father is an electrical and robotics engineer who works with companies throughout the aerospace industry including NASA. His mother is a radiologist and entrepreneur with her own practice located in Southlake. Both parents are active in Carroll ISD. Priya volunteers extensively at Carroll Senior High School and offers internships at her practice to students enrolled in the Carroll Medical Academy, while Ravi has been a mentor for the robotics team for the past six years. Nikhil says it’s that community connection that makes Carroll ISD so special. “Being a part of the Dragon community strengthens each and every one of us.” Adding his favorite reason for being a Dragon is, “the sense of community the school has.” Local businesses are also benefitting from the strength of Carroll students. Nikhil recently made a name for himself, following his internship at a local ophthalmologist’s office. After three years working as an intern, he saw a need and developed a computer algorithm to assist doctors when diagnosing Glaucoma. Medicine and computers often go hand in hand, and Nikhil certainly has experience with both. He volunteers with Special Olympics and organizes an annual Preemie Drive for families in need at Dallas’ Parkland Hospital. He is also a member of the Carroll Medical Academy, Head Captain of the Computer Science Club, and Captain of the Robotics Team. In the spring of 2014, Nikhil and his Robotics teammates represented Carroll ISD at the VEX Robotics World Championships in Kentucky. “It was an amazing experience,” Nikhil said. The team competed against 500 teams from around the world, and received multiple awards. Achieving excellence is a common goal in Carroll ISD. Nikhil says his teachers were the ones who inspired him and pushed him to always do his best. “I am fortunate to have had so many great teachers at Carroll, and the passion they have for the subjects they teach.” Computer Science/Robotics, Math, Physics, Biology and U.S. History are some of Nikhil’s favorite subjects. His interests will likely lead him to a career as a researcher and entrepreneur. He is looking forward to his senior year at Carroll, and the excitement that comes with starting the next chapter of his life. He plans to apply at universities in Texas, California, and the Northeast with the dream of developing computers to improve medical diagnosis and treatment. Nikhil says, “Being a Carroll Dragon means working hard while having fun and striving to protect the tradition of excellence that the district has fostered.” INSIDE CARROLL




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STAFF The next generation rests in the capable hands and hearts of 1,100 staff members.

2014-2015 CISD Teachers of the Year Denise McCrummen and Melody Anderson.


VOL 1 • 23

SPECIALISTS IN SPECIAL EDUCATION Carroll’s 2014-2015 Teachers of the Year


o whatever it takes to help children learn. That’s how Melody Anderson approaches teaching because that’s how her mother taught her. After she was diagnosed with a learning disability, Anderson says it was her mother who stepped in, demonstrating what it means to be a teacher. The experience has inspired her to teach special education. In the years since, Anderson has taken her passion for all children to the next level: helping teachers teach. Anderson takes her leadership roles in Carroll ISD to heart. Her roles over the last four years as a Carroll Dragon include implementing the co-teach model at Rockenbaugh Elementary School, serving as campus team leader, Special Education team leader, and a member of both the Site-Base and Strategic Planning Committees. She has 11 total years of educational experience. “Melody Anderson is a constant inspiration to those around her, teachers and students alike,” says Dr. Mary Johnston, Executive Director of Special Programs. “She exudes a positive spirit, working each day to make every child in her midst, a success.” Rockenbaugh Elementary Principal Lisa Young describes Anderson as an innovative special education teacher. All of her actions and efforts, according to Young, reflect the motto of “the right time to do the right thing is right now.” “She advocates for her students in a 360 degree way,” says Young. “She is not only a master at fostering the academic success of her students, but the other components of being a human being: social, emotional, and physical well-being.” Young says Anderson was instrumental in changing the campus culture to one that embraces the Co-teach model - an educational approach in which two equally qualified individuals jointly deliver instruction to a diverse group of students. Therefore, instead of students being pulled out of their regular classroom for special education instruction, they remain in their regular classroom with extra support of two teachers and have access to the grade-level curriculum. This approach has reduced the negative stigma associated with pull-out programs. “She took initiative and spent hours reading and researching the most effective and efficient ways to implement the co-teach model,” Young said. “She worked with our campus leadership team to create a new campus master schedule that was conducive to the co-teach model. She developed capacity of our regular classroom teachers by providing numerous professional learning opportunities in this approach. She met with all of her students’ parents to explain the changes and benefits to their children. 24 • VOL 1

Anderson also brings movement, music, visuals, technology and digital learning to her instruction to increase engagement. “Having served on our 21st Century Learning Committee, Ms. Anderson is highly effective at using iPads to help students learn,” Young said. “She had students create movements and actions to help them remember vocabulary words. She connects to prior knowledge and recognizes which student to coax and coach and at what times.”


Melody and Denise were each presented with an all-expenses paid lease thanks to the loyal support of Park Place Lexus of Grapevine.


enise McCrummen has 27 years of teaching experience and spent the past three years at Dawson Middle School. She balances her goals of the general education classroom, while managing the mandates and guidelines attached to special education. Her reward is student success and she relies on intentional planning and building an environment that fosters success. McCrummen calls herself a learner and continually takes workshops and continuing education course to grow as an instructor. What Dawson Middle School has learned is that Denise brings great value to the Dawson Dragons. She works with students with Communication Disorders and builds relationships with her students and their families. McCrummen has developed new programs and service models for students at Dawson, CISD and several states. She has also authored seven grants to obtain funding for these programs. She has been heavily involved in the community including Scholars and Athletes Serving Others, Special Olympic, Best Buddies and Relay for Life. “Denise is a staple and known leader in the world of Special Education in Carroll ISD,” Dr. Johnston says. “She serves as a Department Chair for Special Education at DMS and is consistently working with our team on how we can improve the quality of service for students.” “Denise continues to be one of those teachers that can do it all,” adds Johnston. “As a Speech Pathologist, she has a background that informs her teaching of social skills and social studies at a different depth than others. She just has a way of making you feel valued and important.” #EXPECTEXCELLENCE

Denise McCrummen – Secondary Teacher of the Year

McCrummen has served in a variety of capacities at DMS to include the Co-teach Setting, In-class Support, and Structured Learning, and Behavior Support. Dawson Middle School Principal Ryan Wilson says he can sum up McCrummen in one word — selfless. “This is an educator completely focused on meeting the needs of everyone around her,” Wilson says. “Though we first knew Denise as a speech teacher, rarely did she stay within the traditional job description. Instead, she beautifully exceeded it, forever wanting to know what more she could do for the students she was assigned to serve.” Wilson says she now leads the special education department at DMS and has much to do with the department’s strength of support to students. “Always looking to contribute more, Denise extends herself to program design at the district level, grant writer for multiple campuses, and child advocate for all students she encounters,” Ryan said. “Adding to her greatness is the role she plays as an active parishioner for her local church and as matriarch for an amazing family she fosters with unending love.” Both Anderson and McCrummen represented Carroll ISD by advancing to the Region XI Teacher of the Year competition where they were honored in July. VOL 1 • 25














Dedicated Staff 1,100













$58,635 MAX $64,936 MAX

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*Texas Association of Schools



CURRICULUM & TECHNOLOGY Carroll ISD’s curriculum utilizes current technology to challenge the leaders of tomorrow.


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Ranging from the Art Institute of Chicago to Xavier University and Ivy League schools like Harvard and Yale, it’s no wonder that Carroll ISD graduates go on to attend some of the most prestigious colleges and universities in the country. With SAT and ACT scores at all-time highs, the district continues to build upon its reputation as one of the top-performing public schools in the country. One look at student performance on state and national exams reveals that Carroll ISD is more than just a contender in the world of academic excellence. Carroll ISD is committed to the development of an exemplary curriculum that establishes high expectations for classroom instruction and results in meaningful student learning. Ranked time and again among the premier districts in the state and nation in terms of academic rigor, college-readiness and student achievement, Carroll ISD has a rich history of success that spans more than 50 years. The district’s Advanced Placement program allows high school students to participate in college-level courses while earning high school credits, as well as the potential to earn college-level credit. Research has shown that students who succeed in AP courses generally perform well in college as a result of rigorous academic preparation. Currently, Carroll students receive 10 additional points to their final passing AP course average. Carroll ISD provides a rigorous Language Arts curriculum for students in grades K-12 designed to prepare them for college and careers. Teachers engage students in a variety of ways to help them develop reading skills and the ability to write effectively. Based on the statemandated Texas Essential Knowledge and Skills (TEKS) objectives, CISD teachers have designed an aligned curriculum to ensure that students have the skills necessary for collegiate success and the ability to think critically in all aspects of their adult life. Carroll ISD’s World Languages program provides an authentic learning experience that produces global learners and citizens who communicate in another language at a college-ready proficiency while fostering a connection to the international community. Languages offered in Carroll ISD include Spanish, French, Latin, Mandrin Chinese, and American Sign Language. 30 • VOL 1

The Carroll ISD K-12 mathematics program provides an aligned, high-quality and challenging curriculum by fostering a strong foundation in number sense, bridging concrete and abstract concepts through the use of realworld applications, and promotes and develops critical and independent thinking through problem-solving strategies in meaningful and relevant situations. CISD’s K-12 science program provides an aligned and engaging program by implementing inquiry-based learning, promoting and developing critical thinking through hands-on activities, technology integration, lab-based investigations and real-world application of concepts in order to provide students with an authentic understanding of scientific knowledge and processes so that all students may gain confidence in scientific learning and make informed decisions as they participate in an ever-changing scientific global community. The study of science in Carroll ISD includes planning and implementing field and laboratory investigations using scientific methods, analyzing information, making informed decisions, and using tools to collect and record information. Students learn that science is a way of learning about the natural world and that there is a INSIDE CARROLL

Carroll ISD Implements Requirements of House Bill 5

vast body of changing and increasing knowledge described by physical, mathematical, and conceptual models. To ensure consistent vertical and horizontal alignment of educational standards, CISD Social Studies classes implement a curriculum of common terminology, skills, and student expectations. The social studies program fosters development of personal accountability, and constructs understanding and awareness of broader social and cultural issues so that all CISD students will learn to conceptualize and connect ideas and apply thinking and reasoning skills as they become productive, active citizens in a global society. The district’s Gifted and Talented (GT) program is designed to provide an academically challenging education for students who perform or show the potential to perform at a remarkably high level of accomplishment when compared to other students of the same age, experience, or environment. CISD GT students exhibit high performance capability in an intellectual, creative, and artistic area, possess an unusual capacity for leadership, and/or excel in a specific academic field. #EXPECTEXCELLENCE

Beginning with the 2014-15 school year, students who entered Carroll High School will graduate under the requirements of House Bill 5 (HB5). Passed by the Texas Legislature in 2013, HB5 made substantial changes to the state’s curriculum and graduation requirements. The goal of the bill is for each student to have a personalized graduation plan to meet their academic needs. Under the new graduation plan, school districts have the opportunity to enhance students’ learning experience through a variety of postsecondary education and workforce learning experiences. Dragons entering ninth grade are now required to identify, in writing, one of five endorsement areas for participation during their 9-12 grade experience. Students may earn an endorsement in one of five areas: • Business & Industry • Arts & Humanities • STEM (Science, Technology, Engineering and Math) • Public Services • Multi-Disciplinary Services Students may also earn distinguished level performance by completing the foundation graduation plan, an endorsement, a total of four credits in math, including credit in Algebra II and a total of four credits in science. Specific detail on the distinguished graduation plan can be found, along with many helpful tools in the Carroll ISD Academic Planning Guide Students must complete the distinguished graduation plan and be in the top 10 percent of their graduating class in order to be eligible for “top 10 percent automatic admission” into Texas universities. Along with graduation requirements, HB5 determined End-of-Course Examinations administered to all students enrolled in the following courses: • English I • English II • Algebra I • Biology • U.S. History Parents and students who are interested in learning more about House Bill 5 and how it effects high-school planning should contact their campus counselor. VOL 1 • 31

Over the past several years, Carroll ISD has done a tremendous job building up the technology used in the classrooms. Students enjoy active learning through many different styles thanks to the wide variety of technology tools now at their disposal. Across the district, we have developed a standard suite of technology featured in each classroom. By carefully cultivating state-of-the-art tools that can be used in a wide variety of ways, we are ensuring all our students have access to the best resources available. These resources include several aspects of the learning environment, and place a high priority on parent involvement and communication. The newest area that CISD is leading in technology education is through the implementation of a cutting edge Learning Management System (LMS) called Canvas. Essentially, Canvas is an online classroom that lets you do everything a traditional classroom can do, just a bit differently. This tool was piloted last year and will be rolled out district wide over the next two years. Canvas is an online tool that connects parents and students with what is going on in the classroom. It provides anytime, anywhere access to assignments, announcements, and lesson outlines. It provides resources, activities, and learning objectives. Canvas provides a great central hub for a digital classroom with discussion forums and groups for teachers to share information with students, and it provides a digital format for feedback and student interaction around concepts being studied in the classroom. Some of the most advantageous features of the Learning Management System, however, are the aspects that have revolutionized workflow. Our LMS is device agnostic – that is, it works on any device both inside the school district and at home. It 32 • VOL 1

offers file storage and sharing features that keep district information both accessible while protecting privacy. Students can download assignments and make videos, then turn them in from an iPad or any other device, even while they are on vacation with their families. Promethean boards are the most obvious piece of technology equipment throughout Carroll ISD classrooms. A powerful tool for engaging the entire class at once, giving visual demonstrations, and allowing students to interact with the subject matter. Topics can be accompanied by audio and visual controls that allow teachers and school administrators to seamlessly switch classroom inputs from a wide variety of learning and presenting options. The technology also allows for the added security measure to broadcast emergency situations or communications that require a speedy response directly into the classroom at a moment’s notice. Each class also has a small set of student devices (four to six devices). These devices are either laptops or iPads. We have selected these devices based on the best variety of functions that fit the classroom for the most integration opportunities and to provide practical, 21st Century skills. Some campuses have decided to group these devices into carts in order to pool them and make one-on-one learning opportunities available as teachers have need. The classroom devices are supplements with students’ own personal devices. The district provides high-speed filter internet for any device to connect and learn. The devices may be the stars of today’s classrooms, but without the latest software, the engine of learning would never leave the station. CISD’s Technology (Continued p.34) INSIDE CARROLL


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Bring Your Own Device, or BYOD, is the norm in today’s classroom. “In fact, about 71 percent of U.S. school districts have policies allowing student devices to be used in the classroom for learning.” (Kolb) Statistics show that “78 percent of families own a laptop and almost as many own at least one smartphone.” (Gibson) The question of technology integration is no longer a matter of “if,” but “how.” Benefits of BYOD: Stretching The Technology Budget When students are allowed to bring their personal devices to school, the district can save money on purchasing devices while increasing the computerto-student ratio. 24/7 Learning With a BYOD policy, learning can occur anytime, anywhere. Students are in the driver’s seat. They no longer have to stop learning when the bell rings at the end of the day. Student Ownership When students use their own device in class, teachers can focus on the lesson and not spend valuable class time teaching how to operate the device. In addition, students have the opportunity to learn troubleshooting skills if a problem occurs with their device. Learning To Use Multiple Devices In the modern world and the modern classroom, students should have the opportunity to choose the appropriate device for the task at hand. Learning to choose the correct tool for the assignment or project is an important part of being productive in the workplace. Digital Literacy and Citizenship “Today’s youth are going to be utilizing technology no matter what.” BYOD is a great opportunity for students to practice the four C’s: Communication, Collaboration, Critical Thinking, and Creativity. Gibson, Karen. ‘The Pros And Cons Of BYOD Insight ON’. Insight ON. N. p., 2015. Web. 24 June 2015.Suzanne, . Five Pros and Cons of BYOD in Education. N.p., 22 July 2013. Web. 25 June 2015. Kolb, Liz. Ensure equity in your BYOD classroom. ISTE, 16 June 2015. Web. 25 June 2015.

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(Continued from p.32)

Department, in collaboration with the Curriculum Department, has cultivated a powerful lineup of software systems that work together to engage and challenge students. Just as mobile devices are gaining popularity in society, many of our classes have also been moving toward online textbooks. Online textbooks and their websites are much more engaging and interactive than traditional textbooks. CISD classrooms are also making use of Google Docs for better collaboration capabilities across a wide range of devices. Google Docs and Canvas are great tools to keep the learning happening wherever our students may be. Skype is used to help students gain a more global perspective, where students can communicate with other students or curriculum topic specialists from around the world. Another essential software system is Skyward, the district’s student information system where parents and students can track grades and important information. To keep all the pieces of a digital classroom working together and to continue improving, we provide our teachers with quality ongoing training. The Instructional Technology Team provides monthly staff technology training on how to utilize these resources. These tools and the expertise of staff members have created a world-class digital classroom for rich and engaging student learning experiences. INSIDE CARROLL

Carroll Medical Academy 2015-16 CMA Student Council Carroll Senior High School Christie Ballew President Logan Posey 1st Vice President Thi Tran 2nd Vice President Nikhil Ravi Treasurer Nasha Luevit Secretary Tiger Yang Webmaster Hanna Steeber Historian

Carroll Medical Academy (CMA) is an advanced high school academic program for students who are interested in pursuing careers within the medical field. It truly is a unique program that was established in 2004. CMA is designed for students in grades 9-12 who have met specific program criteria via a district selection process. It offers a math and science intensive curriculum that encourages students to maximize the number of Advanced Placement (AP) science and math courses during their high school years. The rigor of the courses offered in the CMA program enables students to experience courses which better prepare them for their post high school experiences. In addition to the challenging curriculum, medical professionals are invited as guest lecturers and students interact with the professionals individually during the annual career day. Rising junior and senior students apply for unique 25 hour summer medical internship opportunities. Senior CMA students enroll in a Honors Biotechnology class where they are given the opportunity to participate in a spring internship. This internship allows students to shadow mentors in a variety of medical practices within Southlake and the DFW metroplex. The CMA sponsor/director Mrs. Sherry Martin, has been with the program since 2005. The CMA Boosters play an active role in supporting the internship program, career day, and scholarship awards program. Carroll Medical Academy will continue to enrich and encourage students as they work toward their goals in the medical field of science.

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STRATEGIC PLANNING The vision to create an environment that fosters excellence guides everything.


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t’s a journey that began when the school first opened its doors in 1919. And although the district has seen much change and rapid growth, nearly a century later, Carroll continues to pave the road to excellence for every Dragon. While the path to personal success looks different for each student, Carroll ISD is committed to providing a safe, caring, and creative learning environment along the way. With that in mind, Carroll School Trustees charged the Administration with developing a strategic plan to chart a course for future Dragons. United in purpose, a group of dedicated staff, parents, and community members embarked on a journey of their own that will provide essential direction for Carroll ISD in the coming months and years. This group spent countless hours discussing various components of a Strategic Plan to guide CISD into the future. This plan is a tool to measure where the district has been—and it’s also going to help pinpoint where the Carroll Dragons want to go. The Strategic Planning Committee of nearly 50 people worked tirelessly to develop and enhance the district’s mission, beliefs, objectives, parameters, and strategies. From there, Action

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Teams totaling more than 100 volunteers met weekly to identify key steps to help accomplish strategies. Although they didn’t always agree, working through their hopes and dreams for future Dragons helped these men and women find common ground. It wasn’t long before a plan began to take shape that involved more than just academic success. Educating students, after all, isn’t just academic rigor and making the grades. Students must develop moral character and integrity, as well as a strong commitment to compassionate service as they impact the world around them. The education of a Dragon involves developing the child’s academic, physical, social, and emotional wellbeing. It means protecting the district’s tradition of excellence by developing the whole child and instilling in each student the desire to do and be all that he or she can be. This includes creating resiliency, instilling responsibility, and developing a deep sense of personal commitment to doing one’s best…a commitment to excellence. In Carroll ISD, we’re committed to seeing every Dragon along the journey.



Excellence    /  Relationships    /  Character  &  Integrity    /  Innovation    /  Open  &  Honest  Communication    /  Compassionate  Service  


An expression  of  fundamental   values,  ethical  code,  overriding   convictions,  inviolable  principles  

We believe  .  .  .   1. Strong  and  meaningful  relationships  that  value  and  respect  the  differences  in  all  people  are   essential  to  success.   2. Children  must  feel  safe  and  loved  to  learn  effectively.   3. In  helping  children  build  resiliency  as  they  reach  their  emotional,  social,  and  academic  potential.   4. Character  and  integrity  matter.   5. In  protecting  our  Dragon  traditions  while  fostering  a  culture  of  continuous  improvement.   6. Innovation  and  continuous  improvement  are  essential  for  excellence  and  yield  life-­‐long  learners.   7. All  students  have  unique  talents,  gifts,  and  abilities  and  should  use  them  to  positively  impact  the   world.   8. Passion  sustains  excellence.   9. Our  decisions  and  actions  are  student-­‐centered.  


Highest aspiration  and  purpose  of   the  school;  a  declaration  of  the   unique  identity  to  which  the   school  aspires,  its  specific   purpose,  and  the  means  by  which   it  will  achieve  its  purpose  


An uncompromising  commitment   to  achieve  specific,  measurable,   observable,  or  demonstrable   results  that  exceed  current   capability  


Boundaries within  which  the   school  will  accomplish  its  mission;   self-­‐imposed  limitations  


Bold resolutions  that  dedicate  the   school’s  resources  and  energies   toward  the  continuous  creation  of   systems  to  achieve  the   extraordinary  as  expressed  in  the   mission  and  objectives  

Building on  a  Dragon  tradition  of  excellence,  the  Carroll  Independent  School  District  will  foster  a  safe,   caring,  and  creative  learning  environment  that  inspires  students  to  realize  their  full  potential  as  they   positively  impact  the  world  around  them.     We  will:   1. Provide  innovative  and  authentic  instructional  experiences  that  challenge  and  empower  all   students  to  be  active  participants  in  their  own  learning.   2. Cultivate  a  secure,  supportive,  and  nurturing  environment  where  everyone  feels  safe  and  valued.   3. Provide  an  adaptive,  efficient,  and  innovative  infrastructure  to  optimize  all  operational  areas  in  a   fiscally  responsible  manner.     We  believe  in  transparency  through  open  and  honest  communication  while  protecting  the   confidentiality  and  rights  of  all.     1.

Collaborate with  families  and  community  to  support  the  academic,  physical,  emotional,  and  social   wellbeing  of  each  student.   2. Build  and  efficiently  utilize  financial  resources  across  all  operational  and  capital  areas.   3. Provide  relevant  technology  resources,  along  with  quality  ongoing  training,  to  integrate  best-­‐of-­‐ class  learning  experiences  and  efficient  work  environments.   4. Provide  safe  and  secure  facilities.   5. Attract,  recruit,  and  retain  highly  qualified  personnel.   6. Identify  and  define  students’  unique  gifts  and  abilities,  and  then  develop  resources  and  programs   to  support  students’  individual  paths.   7. Create  consistencies  and  common  expectations  in  educational  practices  across  all  areas.   8. Develop  common  best  practices  to  aid  in  grade  level  transitions.   9. Provide  support  to  all  students  to  achieve  post-­‐secondary  goals.   10. Expand  our  culture  of  compassionate  service  through  knowledge  and  experience.   11. Develop  and  implement  policies  and  action  plans  effectively  promoting  communication  between   students,  school  personnel,  families,  and  the  community.     Adopted  by  the  Carroll  ISD  Board  of  Trustees  June  1,  2015  


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CISD ACTION PLAN 1. C  ollaborate with families and community to support the academic, physical, emotional, and social wellbeing of each student.

3. P  rovide relevant technology resources, along with quality ongoing training, to integrate best-of-class learning experiences and efficient work environments.

Action Plan 1.1 Create essential real-world experiences that will inspire and empower students, parents, and community members beyond traditional academics.

Action Plan 3.1 Create 21st Century collaborative spaces to enhance environments that impact studentcentered learning.

Action Plan 1.2 Establish an employee-training model that will increase a sense of belonging, feeling of value, and contribution in each student, as well as a positive culture in each school.

Action Plan 3.2 Increase overall access to technology resources while refreshing the aging backbone.

Action Plan 1.3 Create a structure that provides emotional and social support for all students whose parents are in the military. Action Plan 1.4 Provide support for web-based engagement between all students, staff, families, and community. Action Plan 1.5 Actively engage the CISD community to strengthen partnerships that support the evolving needs of students in the district.

2. B  uild and efficiently utilize financial resources across all operational and capital areas.

Action Plan 2.1 Increase revenue streams to support district financial resources requirements; invest existing or future district resources to create additional savings or generate additional revenue for the district. Action Plan 2.2 Reallocate current expenditures to effectively support the strategic goals of the district.

40 • VOL 1

Action Plan 3.3 Provide each student and teacher with a mobile device to use both at school and at home, to encourage and support 21st Century learning, anytime, anywhere. Action Plan 3.4 Establish district expectations for technology proficiencies and provide professional learning opportunities. Action Plan 3.5 Increase technology staffing and training resources to maximize instructional and technology support.

4. Provide safe and secure facilities.

Action Plan 4.1 Once every five years, CISD will conduct an independent safety and security audit. Action Plan 4.2 Utilize current and appropriate security-related technology, as recommended by Security Subject Matter Experts.


Action Plan 4.3 In conjunction with the Board & Community Relations Department, conduct biennial CISD Safety surveys of parents and staff. Action Plan 4.4 Develop/enhance safety training for CISD employees.

5. A  ttract, recruit, and retain highly qualified personnel.

Action Plan 5.1 Invest in cutting edge marketing tools and materials that will increase the number of active applicants. Action Plan 5.2 Create an inclusive mentor program for instructional and pedagogical preparedness that supports and retains CISD’s new employees. Action Plan 5.3 Develop and implement a personnel climate survey that targets areas for job satisfaction and retention. Action Plan 5.4 Attract and retain highly qualified personnel by providing competitive compensation. Action Plan 5.5 Attract and retain highly qualified personnel by providing exemplary professional development training.

6. Identify and define students’ unique gifts and abilities, and then develop resources and programs to support students’ individual paths.

Action Plan 6.1 Design a researched-based instructional framework for teaching and learning that articulates knowledge, skills, and opportunities we value for students to become members of a global community and a global economy.


Action Plan 6.2 Develop a comprehensive, interdisciplinary enrichment program that is student driven and fosters innovation and positive risk taking. It is inquiry based and connects the classroom to the world. Action Plan 6.3 Create a transformative curriculum that expands curricular experiences outside of the school building and the school day. Action Plan 6.4 Develop a mentor program for students to provide them a real world connection to job-based identification and development.

7. Create consistencies and common expectations in education practices across all areas.

Action Plan 7.1 Establish specific communication protocols for better system-wide vertical and horizontal communication. Develop protocols to effectively and efficiently provide relevant, timely, and accurate system-wide information. Action Plan 7.2 Update existing grading guidelines to clearly define expectations of grading for all stakeholders. Action Plan 7.3 Facilitate an environment to improve collaboration and implementation of the curriculum to impact student learning.

8. Develop common best practices to aid in grade transition.

Action Plan 8.1 Establish a structured course of action for the elementary to intermediate school transition addressing the social, academic, and physical readiness of all students which supports relationships and engagements of parents and faculty with continuity across all campuses.

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Action Plan 8.2 Establish a structured course of action for the intermediate to middle school transition addressing the social, academic, and physical readiness of all students which supports relationships and engagements of parents and faculty with continuity across all campuses. Action Plan 8.3 Establish a structured course of action for the middle to high school transition addressing the social, academic, and physical readiness of all students which supports relationships and engagements of parents and faculty with continuity across all campuses.

9. P  rovide support to all students to achieve post-secondary goals.

Action Plan 9.1 Develop an electronic portfolio protocol that provides each student an opportunity to collect evidence that supports his/her academic achievement, individual interests and achievement of personal learning plan goals and HB5 endorsements.

10. Expand our culture of compassionate service through knowledge and experience.

Action Plan 10.1 Add compassionate service to the set of CISD Core Values. Action Plan 10.2 Adopt a shared vocabulary between campuses of “kindness, compassion, and serving one another,” that is vertically aligned PK-12. Action Plan 10.3 Develop a comprehensive online resource for students to access service opportunities that align with their specific HB5 graduation endorsement. Action Plan 10.4 Change the name of the “Success Scholars” program to “The Service Learning Program.” Action Plan 10.5 Create one or more Compassionate Service Liaison positions that would manage the online resource for students, assist in learning opportunities for our community that embrace our diversity, and work with campus personnel in a supportive role.

11. Develop and implement policies and Action Plan 9.2 action plans effectively promoting Design and develop a Middle School and Senior communication between students, school High Capstone Course aligned with HB5 endorsepersonnel, families, and the community. ments that will provide students with an opportunity to engage in rigorous practice of the core academic skills and prepare students for the transition Action Plan 11.1 to 9th grade and post-secondary success. Develop a comprehensive written communications and marketing plan to support the goals and Action Plan 9.3 objectives of the district’s Strategic Plan. Strengthen and expand meaningful HB5 endorsement aligned job internships, mentoring, and job Action Plan 11.2 placement that will result in students making Implement Board & Community Relations initiatives informed decisions about their future. designed to increase public understanding and support of our schools. Action Plan 9.4 Create an online Post-Secondary Planning Guide Action Plan 11.3 for grades 7-12 that will provide information about Create public engagement opportunities to ensure college options, college costs, college planning, that internal and external target audiences have entrance testing, the college application process, ongoing, two-way communication with the district’s college admission, financial aid, military service and leadership. job application guidance. Action Plan 11.4 Action Plan 9.5 Establish opportunities for students to provide Consolidate existing initiatives related to College meaningful feedback to the district before key and Career Readiness with Career and Technical decisions are made that affect them. Education while maintaining rigorous academic standards, meeting HB5 Endorsement requireAction Plan 11.5 ments and ensuring students learn the skills Use existing and emerging technologies to necessary to compete in the workplace. enhance the district’s online mobile presence.

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CARROLL ISD BUDGET 101 Each year the Carroll ISD adopts an operating budget and debt service budget. Funding is derived from local property taxes, local operations, state funding, and some federal grants. The State school finance funding formula limits the amount of combined local tax revenue and state funding based on the number of students in attendance for the year. The 2014-2015 budget was just over $88 million. The General Fund is supported by the Maintenance and Operations portion of the tax rate and pays for operating costs such as salaries, utilities, fuel, supplies and equipment. Other local sources of revenue, such as marketing, interest on investments, gate admissions, and donations help support the instructional and co-curricular programs of the district.


School Taxes Over the Past Decade CISD TAX RATES PER $100



Leade $3,52 rship 9,655 TI

e tur 8 ap ec 87,14 1R . 4 $13,4


FZ $5 Pay ,19 m 0, ent 50 7

LEADERSHIP: Four percent of the budget went to support district costs for legal, audit, appraisal, tax collections, marketing and other contracted services of the central office administration. TIFZ: CISD participates in a Tax Increment Financing Zone with the City of Southlake. The zone, which will expire in 2018, includes Southlake Town Square, Dragon Stadium, and other properties. CISD contributes its tax levy on growth within the zone and is reimbursed for CISD project costs within the zone. The contributed levy helps support area growth and allows the local use of funds that would otherwise be subject to Chapter 41 Recapture. CHAPTER 41 RECAPTURE: CISD is considered property wealthy where nearly $13.5 million of local tax revenue was sent back to the State to fund poorer districts under the Chapter 41 or “Robin Hood” school finance system. Since the 2001-2002 school year Chapter 41 payments have averaged $12.9 million per year. OPERATIONS: “Green Technologies” – In support of reducing its environmental footprint and annual utility costs within the $14.2 million allotted for operations, CISD has taken great steps to integrate green building technologies into its facilities. Active energy management systems, integrated geothermal HVAC systems and large scale rooftop solar panels all help reduce the district’s use of electricity. #EXPECTEXCELLENCE

$0.50 I&S M&O

20 14

Instruction and Related Services $50,949,751


20 0 4

ns io 75 t a er 11,6 p O 4,2 $1

Each year, Carroll ISD’s tax rate is proposed in August and adopted by the School Board in September just in time for the September 1-August 31 fiscal year. The tax rate consists of two components: the Maintenance and Operations rate (M&O) and the Interest & Sinking rate (I&S). The M&O rate funds the annual operations of the district – salaries, supplies, utilities, etc. Currently at $1.04 per $100 valuation, the first $1 of the tax rate is equalized under the state’s school finance formula with the district sending “recaptured” funds back to the state under the Chapter 41 “Robin Hood” system. Monies generated by the other adopted four cents stay entirely in Carroll ISD. With a vote of the citizens, the M&O rate could be a maximum of $1.17. At $.36 per $1.00 valuation the I&S rate funds the repayment of principal and interest of bond issuances approved by voters with a maximum rate of $0.50 per $100 valuation. The bond issuances fund capital needs such as building construction, buses, technology networks and refresh cycles of computer equipment. VOL 1 • 43

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EXTRACURRICULAR ACTIVITIES Engagement outside the classroom creates a lifetime of rewarding experiences.


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ADVANCED ACHIEVEMENT Carroll Earns 6th UIL Lone Star Cup The University Interscholastic League (UIL), the governing body over Texas High School athletic and academic competitions, created the Lone Star Cup in 1997. The annual award recognizes one high school in each classification for its overall success in academic, athletic, and music championships. Along with the prestigious silver cup, each winning school receives a $1,000 scholarship. In order to take home the distinction as the top-achieving school in the state, each school is awarded points for district championships, playoff berths and advancement, and overall finishes in athletic and non-athletic competitions. During the 2014-2015 school year, Carroll teams earned a total of 100 points—16 more than its closest rival—to take home its fourth consecutive title, and sixth title overall. A regular atop the Lone Star Cup standings, the Dragons won their first Cup in 4A competition during 2000-2001— and followed it up the following year in back-to-back fashion. Prior to the district’s recent shift into the newly aligned class 6A for the 20142015 school year, Carroll won three consecutive Class 5A titles.

STUDENT ATHLETICS In Carroll, Sports Help Develop a Well-Rounded Student Since the high school opened in 1964, success has been evident across the entirety of the Carroll ISD athletic program. Rising to athletic prominence under longtime athletic director and legendary coach, Bob Ledbetter, Carroll has won more than 40 team and individual state championships. The school, which earned 12 district championships during the 2014-2015 school year, even has its own dedicated sports magazine. Dragon Pride celebrates Carroll student athletes’ successes in everything from swimming and diving to cross-country, golf, and of course, football. Across the gamut of sporting competition, the Carroll Independent School District reigns as one of the nation’s most recognized and successful athletic programs. The Dragon swim and dive team led by head coach Kevin Murphy is perhaps the most dominant team in any sport at the moment. Under his supervision, the Dragons have taken home the past five consecutive state championships dating back to the 2010-2011 season. Not far behind are head coach Justin Leonard’s nationally renowned boys and girls cross-country teams. Since 2011, the boys have won the most recent four state championships, while the girls have taken the state’s top honor on three occasions. Yet with all of the school’s many athletic successes, it wouldn’t be fair to leave out the storied Dragon football team, which has produced a state-record tying eight state championships—its most recent title coming in 2011 under current head coach Hal Wasson. Other Carroll teams who have held state championships include boys and girls soccer, boys and girls golf, boys and girls swimming, boys and girls basketball and baseball. Dragon athletes perform to the highest degree, and they do so at some of the best facilities around. Dragon Stadium, which opened in 2001 and was expanded in 2010 to seat 10,600, plays home for the football and soccer teams. The stadium is often filled to capacity where fans also enjoy the state-of-the-art video scoreboard, which prominently 48 • VOL 1

displays advertising and sponsorships maintained by the Board & Community Relations Department. The CISD Aquatics Center is located on the campus of Carroll Senior High School and is host to several major swimming competitions and is home to the state powerhouse boys’ and girls’ swimming and diving teams. Both the Carroll baseball and softball fields are also located on the Carroll Senior High School campus, and after the installation of lights in 2013, teams started playing their first night games. In 2012, the Dragon wrestling field house opened on the Carroll High School 9th & 10th grade campus. This facility includes a locker room, meeting rooms, INSIDE CARROLL


CISD State Championships practice area, and weight room. The Dragon wrestling program, which was launched in 2002, has soared since its inception, and has produced three individual state champions since 2008. In all, Carroll ISD employs more than 70 coaches from middle school to high school who work with more than 1,200 student athletes. Several programs boast nationally recognized coaches who develop well-rounded student athletes. This most recent school year, 44 athletes signed college athletic scholarships — proof positive of the dedication and success of the entire program.

UIL Team Sports at Carroll Baseball Basketball Cheerleading Cross Country Football Golf Soccer Softball Swimming & Diving Tennis Track & Field Volleyball Wrestling

Other School-Affiliated Team Sports Water Polo Lacrosse Hockey Special Olympics VOL 1 • 49

Carroll Medical Academy Intellectually stimulating programs like the Carroll Medical Academy (CMA) help Carroll ISD stand out among the rest. The Carroll Medical Academy (CMA) is an advanced high school academic program for students interested in pursuing careers in the medical field. Designed for students in grades 9-12, CMA offers a math and science intensive curriculum that encourages students to maximize their number of AP science and math courses while in high school. School officials say the rigor of courses offered in the CMA program allows students to experience courses that better prepare them for their post-secondary experience. In addition to the challenging curriculum, students are provided opportunities for specialized training such as CPR and first-aid certification. Medical professionals are invited as guest lecturers, and students interact with professionals during career day activities, field trips, service projects, and medical internship opportunities. The vision for CMA started more than a decade ago. Initially, CMA enrollment was open to students outside of CISD who provided their own transportation. It started in 2004 with just 12 students. In the first two years of the academy, the number of students applying to CMA doubled. The students developed their own logo and began to bond as a tight-knit group. Carroll Medical Academy Director, Sherry Martin, has led the program since 2005. Before becoming a teacher, Martin worked in various medical roles. Martin has grown the program through parent involvement, sponsors, and internships. A big boost in launching the program came from a twoyear $100,000 grant from the Hudson Foundation. This helped supplement the costs for the program from equipment to staffing. The Hudson Foundation helps support education and discovery experiences for schools and organizations in the North Texas and Kansas City areas. 50 • VOL 1

As the Carroll Medical Academy continues to be the premier high school pre-med education program in the area, the dedicated CMA Boosters also see the potential for growth over the next 10 years. “Our future is bright,” said CMA Booster President Trish Ballew. Ballew says the Carroll Medical Academy will continue to grow in the years that lie ahead. In order to do that, she says the CMA needs community support and involvement. “I see a great chance to expand our internship program as more and more medical professionals move into the city of Southlake.” The number of physicians participating the annual CMA Career Day event has grown from a handful of pediatricians and orthodontists to over two-dozen practicing medical professionals from wide-ranging fields. “From an academic standpoint, the Carroll Medical Academy has been a true winner for the CISD,” Ballew said. Interest in supporting CMA is necessary to its growth, and Ballew says what is good for CMA is good for Carroll ISD. “Overall, CMA students represent approximately 12 percent of the 9-12 grade high school population and are among some of the highest-achieving students in the Dallas-Fort Worth area,” Ballew said. As student participation grows within CMA, the boosters are always looking forward. Booster club members are seeking new challenges and creating new opportunities for students, organizing field trips, and fundraising. Ballew says the boosters also reach out to new freshmen parents to help them understand what lies ahead for their student. “We strive to make changes every year in an effort to continually fine tune events the boosters plan and organize,” Ballew said. Ballew added that student input will always be important and necessary to create future opportunities for CMA students. After a decade, the vision continues to grow with 50 students graduating from the 2015 CMA class. INSIDE CARROLL

School As Art The Dragon Showcase Never Ends

Tarzan Cast


Will Nathman

In November 2014, Carroll Theater Department produced a successful run of the stage musical “Tarzan,” an adaptation of the 1999 Disney film. Carroll’s production received 12 nominations from the Betty Buckley Awards and Dallas Summer Musical High School Awards. According to Drew Brown, who played the title character, perfecting Tarzan on stage was a demanding, but rewarding feat. “This is by far the most physically demanding show I have ever been in. [Ranging from] a constant squat, to stage combat, to gymnastic moves and flying, [but] the Tarzan yell may be the single hardest thing I’ve had to do in this show—it’s a full-on yodel!” Dragon Drama students also brought to life on stage F. Scott Fitzgerald’s book, The Great Gatsby, in March for UIL One-Act Play competition. In May, the theater department showcased Scenes from A Chorus Line, “a stunning musical about a chorus auditioning for a Broadway musical.” It was the department’s final production of the year.

Jazz Band


In the 2014-2015 school year, Dragon Jazz Band members earned 15 spots out of 40 in the All-Region Jazz Ensemble. Top tenor saxophonist in the All-State Jazz Band was Carroll’s own Will Nathman. The jazz band was also recognized with an Outstanding Performance recognition at the Collin Jazz Festival in Plano. Top honors for the year went to Nathman and senior Adam Horne, lead trumpet player. Both students earned the program’s highest annual honor: the Louis Armstrong Jazz Award. Horne plans to attend University of North Texas as a Jazz Studies Major, and Natham will return to the band a senior. Director David Lown’s goal for the upcoming year is to continue success at area jazz competitions, to continue to place a large percentage of students in All-Region jazz ensembles, and to make it back to the prestigious Essentially Ellington competition in New York.

In the past school year, Carroll Choir, consisting of 53 students, traveled with 33 parents to Italy and performed for an audience of thousands in a number of historic sites including the Roman Pantheon and the Basilica di Santa Croce. According to Choir Director Marla Ringel, it was the most memorable event of the year. Carroll Choir contributes its successes to the outstanding contributions of each member. According to Ringel, “our kids have an extraordinary combination of strengths and leadership qualities that only work to elevate the overall success of the program.” The choir program’s goals for the upcoming school year include teaching students the value and reward of hard work through choral music while emphasizing the importance of teamwork, integrity, respect, and community.


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Emerald Belles

Visual Arts

The Emerald Belle drill team of 90 members celebrated a season of many great successes. The Belles won first place overall at The Crowd Pleasers Contest hosted at Timber Creek High School. According to Director Melissa Page, it was the greatest achievement of the Belles’ year. Standout performer, Belle Capitan Addie Perkins “was a phenomenal dancer and leader who contributed to the overall success of the team,” Page said. Addie will attend the University of Oklahoma and continue performing on OU Pom Squad. The Belles also competed at MA Nationals in March at the Fort Worth Convention Center and were awarded 6th place overall. When entering in three dance categories, they were awarded first place in High Kick, first place in Lyrical and second place in Jazz.

Artwork produced by Carroll students consistently win awards, but it’s the gallery openings and department hosted shows that are considered the highlights each year. “At the shows, you can really see what students consider to be the work which gives them the most pride,” says Carroll Senior High art teacher Eric Horn. Each year, the goal remains the same—to meet students where they are and take them to the next level. Beyond the introductory course, Carroll offers students an individualized experience to propel growth and development. “The more advanced the student becomes, the more independent the student becomes and the more their needs change,” Horn says. The new art building has brought tremendous benefits. Not only does it provide more space and resources, it creates an established environment where art is the focus and accepted form of cognitive development. It’s also an affirmation that the Carroll community values art students and their work.

Marching Band Looking back on the year, Dragon Band students feel that being named “Grand Champions” at the 2014 Golden Triangle Classic Marching Contest is the highlight of the season. It’s also a significant honor former Southlake Mayor John Terrell and city council proclaimed December 2, 2014 as “Southlake Carroll Dragon Marching Band Day.” “We look forward to a great football season, entertaining the crowds, and getting to travel quite a bit,” Marching Band Director Ken Johnson says. Saturdays in October will also be key as they compete at marching contests with the area and state’s best bands. Success will be defined as “adding the next brick to the foundation that has been put in place.” Just like all of the student organizations at Carroll, members of the Dragon Marching Band feed off the support of family, friends, teachers, and administrators. Hearing cheers and applause from the stands at football games and marching competitions makes all of the hard work in the heat of August and the cold temperatures of December worth it.


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OPERATION #SAFEdragon Student and staff safety has always been a top priority for Carroll ISD, but never so much as following the tragic events at Sandy Hook Elementary School in Newtown, Connecticut in December 2012. What was once considered an “unthinkable” act of violence became reality as 26 students and educators became victims in the second deadliest mass school shooting in U.S. history. The Carroll ISD community joined a shocked nation in looking for solutions to public safety, especially for protecting children while they are at school. Southlake Mayor at the time, John Terrell, formed a task force to look at public safety and the best options for protecting children in active shooter situations. Citizens, parents, city staff and school leaders all served on the Mayor’s Safety Task Force, and eventually made a recommendation to the Southlake City Council to ensure that an armed and trained School Resource Officer (SRO) was assigned to each school campus. The project was funded using revenues from a local crime tax. As a result, Carroll ISD is one of the few school districts in the nation that has SROs at every campus. Veteran police officers were hired in August of 2013 for what remains a highly recognized program other communities try to model. These men and women have extensive experience in law enforcement and were instantly welcomed into the CISD family by the students and staff at each campus. They can often be seen helping in the parent drop-off line, visiting with students in the lunchrooms, patrolling on playgrounds and walking the halls checking for secure doors. They teach in the classrooms on topics such as drug and alcohol awareness, stranger danger, and personal safety, building relationships with students and establishing trust among Dragon families. The officers serve as first responders in all types of school emergencies and have most certainly raised the confidence level of students, parents and staff. Who knows what untold level of deterrence the mere presence of a trained, armed officer offers for the community. “We are thrilled with our partnership with the City of Southlake to have SROs provide security at all our campuses,” said Carroll ISD Superintendent Dr. David J. Faltys. “We feel so fortunate that the community joins us in our efforts to provide a safe environment for kids. We continue to evaluate and research new ways to enhance the safety for all.” Other initiatives implemented as part of Operation #SAFEdragon include identification keycards for

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students in grades 9-12, fencing around elementary school playgrounds, additional staff training and crisis flip charts for all CISD classrooms and offices. But even before Sandy Hook, CISD campuses took part in regular safety drills, and a 2009 bond program helped fortify school entrances and funded video surveillance equipment and key card entry systems at each campus. The drills that occur each month help staff and students practice for a possible crisis including lockdowns, weather-related drills and building evacuations. Carroll ISD has an Emergency Operations Plan (EOP) that includes prevention, mitigation, response and recovery procedures in the event of a school emergency. Safety audits are done every three years to comply with state law, and CISD regularly consults with experts on facility improvements, weatherrelated procedures and bus safety measures. Parents can also rest assured knowing that trained counselors and registered nurses are on staff at each CISD campus. “Our Strategic Planning Committee recognized that children must feel safe and loved to learn effectively,” said Dr. Faltys. “Safety is a top priority, and we’ll continue to explore new technologies and programs to make our schools safer both now and in the future.” Dr. Faltys said the #SAFEdragon initiative caught on fast in the Carroll community. The program was launched in August of 2013 with a Safety Fair for parents and students. During the winter months, social media buzzes with students and parents monitoring the #SAFEdragon posts. The #SAFEdragon hashtag, now easily one of the most recognizable methods of connecting with CISD’s teen-aged audience, is used to announce bus delays, weather-related closings, and other campus safety announcements. CISD is fortunate to be a partner with the City of Southlake to support S.P.A.R.K. – Students and Parents Against Risk to Kids. This organization, founded by Southlake Mayor Laura Hill, has been instrumental in helping educate and empower parents and staff on topics related to youth safety. Programs and speakers have been brought in to discuss internet safety, concussions, drug and alcohol addictions, teen suicide, eating disorders, stress and more. In addition, organizations like Teen Lifeline are available at middle school and high school campuses to give students coping strategies as they voluntarily talk about peer pressure and personal problems with their peers. Follow CISD on Twitter @Carrollisd for all Operation #SAFEdragon messages.



CONNECTING WITH CARROLL Good news travels faster than ever.


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As the official website of Carroll ISD, acts as an important administrative resource to the public for all content relating to official School Board policy, school calendars, staff and informative parent portals, media and marketing information, and contact information for each individual campus’ departments and staff.

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For more entertaining features and news about what’s happening within the classrooms and daily lives of our students and staff, many enjoy the content on the district’s newly redesigned news portal site. Jointly maintained by Carroll ISD and the City of Southlake, serves as an additional news source where readers can browse posts on district news, sports stories, arts and entertainment events, and features. The site also provides useful news and resources for area families directly from the City of Southlake.


Through the video-sharing website Vimeo, viewers can watch Carroll ISD videos on Dragon TV. Short videos produced by the Carroll ISD Board and Community Relations Department are shared on this site and include game highlights, reading and instructional programs, district features and sponsor promotions. Dragon TV is also just a tap away for those who choose to download and stay in touch through the Vimeo app.


VOL 1 • 57


The Skyward Family Access web portal is the best way to view a wide variety of information on your children as well as receive messages from teachers and the administration. Family Access through your child’s specific login can be found at Skyward. Through this helpful portal students and family can view such personalized resources as a student’s school calendar, schedule, attendance records, grade books, report cards, health and other general student information. Beginning with the 2015-2016 school year, parents will also be able to update contact and health information throughout the entire school year. If you have any additional questions regarding use of Family Access ask your campus secretary.


Many in the district prefer the instant engagement made possible through social media. Currently, Carroll ISD reaches 16,000 followers across Twitter (@Carrollisd), Facebook (Official News of Carroll ISD) and Instagram. All accounts are managed under the district’s social media policies and have proven to be a successful way to engage both students and adults in district news and happenings.


Carroll Dragons and their legion of fans don’t have to seek information online; they can get it delivered directly to their email inbox. For nearly two decades, Carroll ISD has provided readers with an up-to-the-minute e-newsletter, filled with Dragon news and special events. What began as a weekly email has now become the daily Dragon e-Blast. With more than 11,000 subscribers, the Dragon e-Blast also offers a unique advertising opportunity for Dragon Marketing partners to support the district and promote their businesses. Through the Dragon e-Blast, websites and social media, Carroll ISD’s communication efforts can reach thousands of interested readers in a matter of minutes.

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STAY CONNECTED: MOBILE DRAGON School, work, and family life have us all on the run—and that is why we continue to streamline information for those who want to stay connected in real time. The Mobile Dragon app 2.0, the second generation of Carroll ISD’s innovative mobile resource, is better, faster, and more convenient than ever. The updated Carroll Dragon app has a new look, new features and is more user friendly. It’s perfect for every Dragon family member and district employee. Available for iOS and Android smartphones in the App Store and on Google Play, the app allows users to email staff members from the directory or make phone calls directly. Calendar events can also be quickly added into your personal calendar. Other exciting and new mobile-friendly features include flash notifications, updated lunch menus, photo albums and even a Dragon Tip Line. The app also allows you to follow your student’s specific schools. Simply tap your way to all the news, social media, and calendar items that you need. If you haven’t downloaded the app, visit the app stores and search “Carroll Dragons.”

CISD/CAMPUS-BASED News – Up-to-the-minute news feed of posts to the district’s social media and

CALENDAR Always know what’s happening in Carroll ISD. This feature allows users to add events to their personal calendars.

LUNCH MENUS/LUNCH MONEY NOW Menu listing by campus in a mobile-based view. Also, log into Lunch Money Now and monitor your student’s account on your phone.

FAMILY ACCESS Stay connected with your student’s grades/ courses and campus information through the Skyward parent portal.

STAFF DIRECTORY Campus-by-campus listing of all staff and email addresses and school phone numbers.

NOTIFICATIONS Get alerts on school closings, delays, #SAFEdragon alerts or other important messages.


DRAGON TIP LINE Send feedback to the district under multiple topics.

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There are three main features of Carroll ISD’s marketing program: advertising, licensing, and the We Care program. Advertising: The advertising program includes synergistic branding opportunities including print signage in district facilities and on school buses, digital marketing on district websites and through e-mail communications, and promotional opportunities at various schoolsponsored events.

Carroll ISD continues to provide and preserve programs for all students thanks to partnerships with local businesses and individuals. These mutually beneficial partnerships help secure the foundation for excellence in education throughout the district. Spearheaded for more than a decade by the creative and proactive minds of the Dragon Marketing department, millions of dollars have been raised through innovative advertising and promotional agreements. The collected revenue stays within the district’s general operating fund. Although formalized in recent years, the roots of Dragon Marketing reach back nearly two decades, as a concerted effort to offset the financial burden of the state’s school finance system. Texas public school districts are funded mainly through local property tax dollars. In 1993, lawmakers designated property wealthy school districts and required them to share their wealth with other Texas public schools. To ease the economic burden in Carroll ISD at the time, the district organized a volunteer-based Revenue Enhancement Committee. Comprised mostly of parents and community members, the committee was tasked with researching ways to cut district spending, increase revenue, and improve Carroll’s overall financial outlook. Through its Revenue Enhancement report in 2002, the committee created a blueprint for the district’s marketing efforts. Shortly after that report, the district’s Board of Trustees created the framework for a dedicated marketing program that could identify and secure outside revenue sources for district operations. In the fall of 2005, the Carroll Trustees approved the merger of the Communications Department with the marketing program. Since that time, the Board and Community Relations Department works with corporate sponsors to establish partnerships that help secure financial support for the district.

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Licensing: The iconic Carroll Dragon logo is trademarked, and therefore, can only be used with a valid licensing agreement or written permission from Carroll ISD. Dragon Marketing serves as the liaison for businesses seeking effective and hyper-local advertising opportunities. Companies looking for a unique way to support Carroll ISD and increase their brand awareness become Dragon Marketing partners. Through marketing agreements and trademark licenses, the district secures approximately $400,000 each year that is not subject to the Texas school finance recapture and thus stays within the CISD general operating fund. We Care: Aptly named, the We Care program exists to improve employee morale by expressing how much “We Care” for our employees. The highly successful employee appreciation program has been unique to Carroll ISD since its inception in 2005. Driven by corporate and private donations, the program helps pay for special annual events like the district’s Administrator’s Retreat, New Hire Breakfast, Convocation, and the staff’s End of Year Celebration. From birth announcements to birthdays, We Care funds are also used to recognize special occasions, as only family would do.

All Dragon Marketing partners share Carroll ISD’s longstanding tradition of academic and athletic excellence. From print advertising, to web and email marketing, to crowd-engaging promotional night athletic events, Dragon sponsors enjoy a range of marketing opportunities designed to drive business and support the district’s general fund.



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546 Silicon Drive, Suite 101

Southlake, TX 76092

classical mansions, castles, palaces and cloisters throughout Europe. While we continue to reach new heights in the super-prime real estate markets we never lose sight of the roots of our success. We continue to value the knowledge, service and network we use to assist each and every client we serve and to achieve their highest real estate aspirations.

Profile for Southlake Style Magazine

Inside Carroll 2015-2016  

Custom Publication for Carroll ISD.

Inside Carroll 2015-2016  

Custom Publication for Carroll ISD.