PRODUCTS PRODUCTS custom + personalized
Cowherd Record Books
Keep track of your operation with this cowherd record book. forget the days of trying to remember who you treated or where you put that piece of paper. This cowherd record book will provide organization to your herd.
Details: 200+ pages of record sheets
8x6 sprial bound record book
Breeding, calving treatment, pasture + grazing, feeder performance, Individual cow records, notes, gestation table + more.
Water proof + tear proof covers
general cover - $25
Custom cover - $30
*shipping not included
Branded wild rags
Rep your brand with these custom designed wild rags. Both fashionable and functional, a custom wild rag is a perfect gift for friends and family! order before October 15th for christmas delivery.
Details: two sizes available
100% real silk material
Semen tank tags
Never lose track of your semen or embryo inventory again. These semen tank tags hang right on the handle of your tank and include refillable sheets made to write directly on. The Ultimate semen tank organization achieved.
Plastic tank hanger with magnet
Completely custom design specific to you and your brand
Custom design - $55
*shipping not included
Semen tank inventory, embryo inventory, tank refill records + gestation tables.
additional sheets available for order refills - vary on qty
bundle - $20
*7 day turnaround
09.16.23 - 09.17.23
hosted by sc online sales 09.17.23
Hosted by Steerbidder 09.17.23
Weigel’s Steer Pit
Hosted by Sc Online Sales 09.17.23
Marda Angus Farm
Live sale in Lodi, WI
11.18.23 12.01.23 - 12.03.23
Show in madison, WI
WBIA Bull Sale
Live sale in Platteville, wi 04.06.24
Sandrock Ranch Herefords
Live sale in benton, wi 04.06.24
Backroad Creative marketing Services Available
Hosted by sc online sales
Tibbits Livestock Bid-off sale 09.18.23 steers -09.25.23 Heifers - 10.06.23
World Beef Expo west Allis, wi 09.28.23 - 10.01.23
Badger Select Sale
live sale in darlington, wi 10.08.23
Out of the northwoods sale
Hosted by Sc online sales Steers - 10.08.23 Heifers- 10.09.23
bernard show cattle
live sale in grand ridge, IL 10.10.23
Live sale in endeavor, WI 10.15.23
Boo Bash show at Jefferson Co, wi 10.29.23
Coney Creek Farms
Hosted by sc online sales 11.10.23
Year-round services available
Schmitt show cattle
calves available private treaty
Final Drive Group see ad for sale details
Vyvyan cattle co
calves available private treaty
Great lakes belted galloway assn now accepting memberships
Feed & Supplements available
Hueber show feed
feed & supplements available
Calves available private treaty
NOW BOOKING 2024 BREEDING SEASON impact hampshires
Brodie Abney Photography
Now booking 2024 clients
Moll Cattle Company
Pasture sale this fall
SC Online Sales
booking sales now
Lime Ridge Ag Supply
various products available now
Meister’s Forest Products
various options available now
From the editor:
This September marks the FIVE YEAR ANNIVERSARY of my purchase of Midwest Herdsman. What a wild ride! Midwest Herdsman has evolved into a publication and a marketing service which truly serves its clients in almost all capacities. We have done this together and I am so proud of how we have gotten here. Through blood, sweat and literal tears, you are holding the 9TH ISSUE of the magazine on the 5TH ANNIVERSARY of closing my eyes and jumping in. We did it.
I will admit there has been some hard days... being a business owner is not for the weak (as many of you know all too well.) One defeated night a couple years ago, my husband said, “Stick with it. You’re playing the long game.” In hindsight, we should have written that date down because that may be the first (and last) time I’ve listened without a rebuttal. But, he was right. After five years of showing up, this business has blossomed which is synergistic for everyone involved. As I take on more projects, I continue to sharpen my skills and build new relationships which helps me offer my clients the highest quality products, services and partnerships.
So here is your reminder to “play the long game” as Calvin would put it. The hard work and elbow grease that you are putting in today may not show instant results. But keep showing up, keep pushing forward, and keep doing the damn thing.Reilly
Dam: Marda Asti 944
Sire: Ellingson Three Rivers 8062
Grand Champion PGS Heifer
Eastern Regional Angus Show
Division IV PGS Champion
National Junior Angus Show
Sold in 2022 Production Sale!
Her maternal sister sells in our 2023 sale; plus many more like her!
Guest Consignors: Cornerstone Livestock, Premier Angus, Johnson Family Cattle, Lone Oak Angus and Spring Creek Cattle Company
S A L E P R E P
P r o t e i n 1 2 % , F a t 3 % , F i b e r 1 5 . 8 %
C U S T O M E R R E V I E W
W e h a v e u s e d H u e b e r S h o w F e e d s S a l e P r e p f o r
o v e r a y e a r a t H e n n i n g F a r m s . S i n c e s t a r t i n g t o
f e e d S a l e P r e p , o u r c a l v e s h a v e i n c r e a s e d t h e i r
c o n d i t i o n a n d o v e r a l l c o v e r . T h e i r b l e n d o f f i b e r
s o u r c e s c a n b e a c c r e d i t e d f o r o u r i m p r o v e m e n t
o f p r e s e n t a t i o n c o m e s a l e d a y .
Danny Zehr, Henning Farms - Janesville, WI
S a l e P r e p i s a c o m p l e t e t e x t u r i z e d f e e d d e s i g n e d t o d e v e l o p c a t t l e a n d g i v e t h e i d e a l a m o u n t o f f l e s h a n d f i l l f o r s a l e t i m e .
F o r i n c r e a s e d c o n d i t i o n , f i l l a n d c o v e r - t r y o u r S a l e P r e p P l u s !
w w w . h u e b e r f e e d . c o m
social media post ideas
for your ag business or farm.by Jayde Reilly, Owner of Midwest Herdsman
1 Your Story
Introduce yourself, your operation and what you do! You gain new followers over time. Be sure to re-introduce yourself occasionally to make connections.
2 Your Team
Large or small, introduce your team to your followers. There are many key players that make the wheels turn every single day. Highlight them with a post.
3 Tips and Tricks
You want to be seen as an “expert” in your field to your customers. Share a helpful tip with them that pertains to your product or industry.
4 An Upcoming Event
Do you host an annual sale? Maybe there is a farmer’s market happening in your area? Share details of the event with your followers to spread the information.
Something happening around the farm today? Share pictures or videos of daily activities as well as special events.
Share your favorite inspirational quote. Include it in a post with a captivating picture.
7 Say “Thank You”
Your customers are the most important part of your business. Make sure to occasionally thank them for their support and loyalty.
8 Your Products
Education surrounding your product line up is essential in not only building trust with your customers but generating more revenue through sales. Share your products in posts and stories.
9 Behind the Scenes
Your followers like to see what you are up to! Share photos and videos of what you are doing and the behind the scenes processes in getting your product or service to them.
A giveaway post is a great way to encourage follower engagement with your accounts and to increase your brand awareness with swag.
Poll or Vote
Get your followers talking! Ask them to participate in a poll on social media. Red or green tractors?
Share a recipe using ingredients that you produce or sell. This is a great way to inspire your followers to take action.
Post a popular product and how you utilize it. This can be one of your own products or someone else’s product that you find useful.
Wish your customers and followers well during the holidays with a social media post. But don’t forget...all of the smaller “holidays” give us great reasons to post as well!
15 A Story
Did something funny happen on the farm today? Sharing stories with your followers will help them relate to you as a real person behind the account.
Put it into practice!
1. Utilize the scheduling feature to post across platforms and into the future.
2. Post to your stories on Instagram and Facebook for more views on your content.
3. Engage with your followers through comments and likes.
Tips for preparing for your Online Livestock Sale 4
With cattle sale season upon us in the Midwest, you may be busy preparing for your upcoming online sale. If so, here are some tips from SC Online Sales that may help the process be more efficient and effective for all involved!
1. Schedule your date! Your sale date depends on a few different factors – timing, age of the livestock you’re selling, and most importantly making sure your livestock looks the part! Planning and getting a game plan established regarding a feed program and daily management is vital to your sale date. You want to make sure you give yourself plenty of time to get them on a high-quality ration and looking their best in regards to condition and hair quality. Presenting your product well and displaying their potential will certainly help in getting them sold for their full value!
2. Find a photographer and book them! We highly recommend hiring a photographer that specializes in taking livestock photos (more specifically, the species you are selling). Now, if photography is something you are gifted at, by all means utilize that talent (and feel free to skip to the next step!) However, if you are not comfortable behind the camera, there are many talented photographers out there who do this full-time. The cost of hiring a photographer can sound a bit daunting, but this is how I look at it: I wouldn’t hire just some random person to do my taxes and I know darn well I am NOT good with numbers and I have NO idea what I am doing and I want it done RIGHT so maybe (just maybe) I can get a tax refund or don’t have to pay anything. So, I hire a professional – a certified CPA. The same concept goes for hiring a professional photographer. Capturing high-quality photos and videos that represent each animal well is EXTREMELY important. Since this is an online business, this is how most of your buyers are making their
purchasing decisions – off of the pictures you have provided! Our team has found that sellers who hire this service to be done have had much more success with their online sales and positively affected their bottom line! If you need help finding a professional livestock photographer, your SCO Rep will gladly point you in the right direction — or you can check out the “Resources” tab on our website.
3. Promoting your sale! Now that you have booked your sale date and scheduled your photographer, it is time to PROMOTE YOUR SALE! We offer multiple options to help with this. Our homepage offers two different ad sizes for you to optimize your views on our page. Our graphic designer will happily design this for you. We also offer targeted text message marketing. Our team will help you put together a list of recipients that are interested in bidding on whatever it is you’re selling. We can break the demographics down by bidders' location, the sex and breed of the animals you are selling, and much more! With the convenience and popularity of social media, promoting and marketing your sale on social media is also a valuable option. Facebook, Twitter, Instagram, and Snapchat provide a high volume of reach to potential buyers. If social media is not your thing, you can always reach out to your SCO Rep, who will be happy to help share content through our SCO social media channels. Not only is the internet a great way to promote your sale, but investing in print ads with publications specific to the show industry is also another avenue we highly recommend. i.e. The Show Circuit magazine OR what you are reading now - The Midwest Herdsman, which reaches more than 3,000 livestock producers and exhibitors in the Midwest.
4. Organizing & sending sale materials! Now that you have your sale date established and your photographer has come, it is time to send in all of your sale materials. At SCO, we provide an easy-to-complete Excel spreadsheet that is specifically designed for your type of
sale which is sent to you via email approximately 2-3 weeks before your sale. This is where you will provide your lot and consignor information as well as your comments/footnotes. In regards to photos, it is important that they are all labeled accordingly (I always suggest labeling them by tag number or lot number, and if you have multiple pictures for one lot, name them in the order you would like them to be posted – EXAMPLE: Lot 1 A.jpeg, Lot 1 B.jpeg, Lot 1 C.jpeg.) Once the spreadsheet is filled out and pictures are labeled –the next step is sending them in. We recommend sharing all pictures and files via Dropbox. It’s a cloud storage service that allows you to share any file or folder easily with anyone! We usually encourage sellers to get their sale materials submitted at least 5-7 days before their sale date to ensure the sale is posted with plenty of time for viewers to look!
SC Online Sales prides itself on its customer service and more combined years of industry experience than any other online sales platform. So, whether you are selling cattle, sheep, goats, or swine, let the “Best Team in the Business” help you sell your stock. Feel free to contact any of our SC Online Sales Reps to book your next online sale!by Deven Wilson, Social Media and Digital Marketing Director. www.sconlinesales.com
midwest herdsman Details & Dates
Spring Issue 2024
Ads due: January 1st
Published: February 1st
Fall Issue 2024
Ads due: August 1st
Published: September 1st
All ads need .125” bleeds included. No crop marks or bleed marks Necessary.
Sizes & Specs:
Full page: 8.5 x 11
Half Page: 8.5 x 5.5
Business card 2 x 3
Ad Pricing Packages
*See new tiered ad package structure on page 37
Special ad placements may result in higher rates. Design services also available for an additional charge.