Strategy Plan Re: Purpose Savannah

STRATEGY PLAN FOR RE: PURPOSE SAVANNAH DMGT 720 - Prof. Christine Miller- Winter 2020

Michelle Estrella

Olivier Shyaka

Moran Zhu

Xuran Zhu

Kelly Kang

Design Management

Design Management

Service Design

Design Management

Design Management

MISSION, VALUES AND VISION Our mission is to provide conscientious treatments for historic buildings at the end of their life cycle.

STRATEGY OBJECTIVE Build a model for the deconstruction of historic assets and the sale of the salvaged lumber.

SCOPE (TBD with Mae, Bryan & the Board) (location) Savannah (timeframe) within 5 years Measureable: 1.

Increase in $$ of lumber sold

2.

Increase number of deconstruction bids won

3.

Individuals certiďŹ ed for deconstruction (i.e., apprenticeship program)

4.

Increase full time paid sta to 10

5.

Increase the number of contractors and wholesalers who want to work with repurpose (pottery barn, 24e)

6.

Increase the number of designers

ADVANTAGES ●

Evolution of Emergent Structures mission ○ Reduction of waste stream to landfill ○ Preserves historic antique lumber for repurposing in other structures/projects

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Advances revenue models that enables the organization’s survival

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Scale-able model (exported)

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Provides advantages for the city of Savannah ○ Supports the preservation of historic assets that are a mainstay of the economy ○ Demonstrates regional/national leadership in sustainability efforts

CURRENT STATE Customer criteria ○

Standard size

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Convenience

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Shopping experience - onsite

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Shopping experience - online

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Brand recognition

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Communication channels

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Variety

VALUE PROPOSITION FOR: students, contractors, wholesalers, DIY makers and designers WHO: are interesting in learning about historical buildings, looking for antique/salvaged lumber, or wants to support Re:purpose Savannah OUR: oerings provide innovative solutions WE DO THIS BY: connecting with the community through website updates, advertising to locals, ďŹ nding new markets, and improving communication and user experience UNLIKE: other companies who are providing the same solution but not connecting the community OUR: approach is based on connecting and increasing accessibility and demand in the Southeastern U.S. for salvaged lumber.