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AW17

posters & more

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signature that really began because Michelle found it hard to draw just the right kind of eyes! Another significant thing for Michelle is that she tries not to be too pretentious in her work – one human quality she really treasures in other people is self-irony and she likes to have a twist of that in her work too.

Who?

“I’m a Copenhagen based french-fries-loving, time-optimistic and eco-friendly poster maker and freelance illustrator - oh and now also a mother!” is what Michelle Carlslund would say if she was to describe herself in one sentence. 29-year-old Michelle Carlslund founded her company, Michelle Carlslund Illustration, 6 years ago while she was still studying graphic design in Copenhagen, Denmark. In 2013 she started to work full time as a poster maker and illustrator, and now her posters, frames, cards, notebooks and tote bags can be bought in houndreds of design and kids shops around the world. Michelle gets inspired by everything around her. Sometimes the ideas just land in her head out of the blue and other times a scroll through the world wide web gets her ideas flowing. Michelle’s illustrative universe is quite simple and naïve and you can recognize her illustrations by her soft pastel color palette. And the eyes of her characters are almost always closed - a 2

“I’m a Copenhagen based french-fries-loving, time-optimistic and ecofriendly poster maker & freelance illustrator - oh and now also a mother!,, In October 2016 Michelle became a mother for the first time to a little girl named Cleo. More than ever Michelle feels inspired to do kids designs and in between nappy changing and the work she does on her own poster collection she is working with talented partners on everything from kids clothing and toys to interior products. All launching in the beginning of 2018.

A family business

As a part of growing her business Michelle moved all the thousands of posters, frames, totes and notebooks to a warehouse and she even hired a warehouse manager who also takes care of all order- and shippingbusiness. She could not find a better candidate for that job than her mother, Britt. The entire basement of Michelle’s childhood home is now covered floor to roof with poster rags. This is an amazing arrangement and gives Michelle a lot more time to do what she does best illustrate.


content inspirational pages 4 big posters 14 medium posters 18 small posters 22 frames 23 cards 24 notebooks 26 tote bags 27 SNAK game 28 POS material 30 details & contact

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welcome to the magic forest!

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time for tricks with the circus friendsยง 10


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Elephant Love is a favourite and now also BIG!

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BIG POSTERS + dimensions: 50 x 70 cm + printed on eco-friendly 200 gsm stone paper + packed seperately in brown cardboard tubes + black and oak frames available

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product names - beginning upper left 1: go bananas 2: forest - pastel 3: panda 4: monkey business 5: hide & seak 6: foxy friend 7: elephant love 8: i love ice cream 14

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product names - beginning upper left 1: bunny hat trick 2: lion & bunny 3: circus friends 4: cycling bear 5: flip alphabet blue 6: forest 7: miiauu 8: secret garden 9: you’re so strong 10: hey tiger 11: flip alphabet pink 12: the clown

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product names - beginning upper left 1: yellow cockatoo 2: blue bird 3: green cockatoo 4: pink cockatoo 5: heart of gold 6: gold roller skates 7: gold peacock 8: gold space ship 9: my city 10: my city two 11: peacock


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MEDIUM POSTERS

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+ dimensions: 30 x 40 cm + printed on eco-friendly 200 gsm stone paper + packed flat seperately in clear cellophane bags with a piece of card board for stability + black and oak frames available

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product names - beginning upper left 1: go bananas 2: forest - pastel 3: panda 4: monkey business 5: hide & seak 6: foxy friend 7: i love ice cream 8: hey tiger 18

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product names - beginning upper left 1: bunny hat trick 2: lion & bunny 3: circus friends 4: cycling bear 5: let’s dance 6: acrobats 7: circus tent 8: elephant love 9: you’re so strong 10: peacock 11: flip alphabet pink 12: the clown

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product names - beginning upper left 1: flip alphabet blue 2: forest 3: miiauu 4: secret garden 5: bear dress up 6: bee keeping 7: sailor friends 8: nest 9: water melon man 10: city of lead 11: sailor 12: don’t forget to kiss


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product names - beginning upper left 1: my city 2: my city two 3: mountain 4: hotdog 5: yellow cockatoo 6: blue bird 7: green cockatoo 8: pink cockatoo 9: heart of gold 10: gold roller skates 11: gold peacock 12 gold space ship

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SMALL POSTERS + dimensions: A4 / 21 x 29,7 cm + printed on eco-friendly 200 gsm stone paper + packed flat seperately in clear cellophane bags with a piece of card board for stability + black and oak frames available

product names - beginning upper left 1: favourite 2: cycling bear blue 3: little sailor 4: hey tiger a4 5: foxy 22

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FRAMES + 3 sizes that fit the posters + black matte aluminium + FSC certified solid raw oak + light weight and shatter-proof styrene glass

+ hangers on the back for vertical and horisontal hanging + protective foil on both sides of the glass + delivered with protective corners wrapped in foil seperately

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CARDS + dimensions when folded: A5 / 15 x 21 cm + printed on eco-friendly 400 gsm stone paper + packed flat seperately in clear cellophane bags with a white envelope

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15 x 21 cm

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15 x 21 cm

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product names - beginning upper left 1: foxy friend 2: go bananas 3: monkey business 4: panda 5: cycling bear 6: bunny hat trick 7: elephant love 8: lion & bunny 9: foxy 10: don’t forget to kiss 11: little sailor 12: sailor 24


product names - beginning upper left 1: peacock 2: bee keeping 3: the clown 4: favourite 5: miiauu 6: i love ice cream 7: you’re so strong 8: let’s dance 9: hey tiger 10: mountain 11: sailor friends 12: play 13: nest 14: my city 15: my city two 16: bear dress up

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NOTEBOOKS

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+ dimensions: A5 / 21 x 14,85 x 0,8 cm + 96 blank pages / rounded corners + Packed seperately in cellophane bags. + Made from a mix of left over paper types from our printing house. This way you get paper surprises of different texture, thick ness and feel with a minimum of paper waste.

product names - beginning upper left 1: jungle grey 2: jungle green 3: flip alphanet rosa/blue 4: flip alphabet black/grey 26

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TOTE BAGS

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+ dimensions: bag 38 x 42 cm / handles 70 cm + organic unbleached cotton 150 gsm / GOTS certified & fairtrade + delivered without additional packaging

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1: hey tiger 2: sailor 3: don’t forget to kiss 27


SNAK A conversation game for kids We promise that this well-designed kids game will bring you good times with lots of sweet stories and opportunities to have fun and be present with each other. SNAK means “talk” in Danish and we believe that some of the most important skills we

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develop at a young age are the ability to be present and to listen with empathy. We know that kids are very inquisitive by nature and with ”SNAK – a conversation game for kids” they will get to use their curiosity to listen, ask and talk to each other. The game is a fun training ground for kids to rehearse good and open dialogs with each other and/or the grown-ups around them in a safe and pleasant environment.


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How is it played? The game is being played with the same rules as the card game “GO FISH� where you must collect sets by asking each other for cards. It looks like a regular card game but when one of the players get a full set, he or she has also has four pictures which express four words written on the cards. The player must now tell a story from their life by using one or more words from the card. If the child finds it hard to come up with a story a grown-up can help by asking questions related to the theme on the cards.

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POS - SALES DISPLAY + light birch wood + flat pack - easy to assemble + stand or mount on wall + including levelers to rise the bottom in the racks if needed. W: H: D:

70 CM 35 CM 25 CM

the width displays either: + 17 tubes + 2 stacks of 30 x 40 posters + 3 stacks of A4 posters + 4 stacks of cards

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DETAILS Price list

For prices and conditions please ask for seperate list and we will send you all info you need by email.

Collaborations

Please don’t hesitate to get in touch if you have any bright ideas you want Michelle in on!

Distributors

If you have a shop in the countries listed below, please contact the distributor for more information.

New distributor?

Denmark - distributor: Janet Ring - ROOM2PLAY www.room2play.dk / jr@room2play.dk +45 7020 8856

Contact

Sweden - distributor: Janet Ring - ROOM2PLAY www.room2play.dk / jr@room2play.dk +45 7020 8856

We are currently looking for new distributors around the world. We would love to hear from you, if you are interested in learning more.

If you have any questions or if you want to place an order, and your country is not listed under “distrubutors” you can just write an email to: hello@michellecarlslund.com or call: 0045 28 49 84 74 or visit: www.michellecarlslund.com

Norway - distributor: Janet Ring - ROOM2PLAY www.room2play.dk / jr@room2play.dk +45 7020 8856

*Note that the colours may vary slightly from printrun to printrun.

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find us in cyber space:

instagram: @michellecarlslund l facebook: Michelle Carlslund Illustration web: www.michellecarlslund.com 32

Michelle Carlslund Illustration AW17 Product Catalogue  

Scandinavian design for playful souls; eco-friendly posters cards, frames and more by Danish Illustrator Michelle Carlslund.

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