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MAGIC FOREST TEXTILE KIDS KONCEPT 2018


Introduction 4 In the Magic Forest 6 product overview 20 contact & details 27


MAGIC FOREST - A LOVELY, WHIMSICAL TEXTILE RANGE FOR TINY TOTS The cutest animals of the forest take up residence in children’s rooms. Illustrator and designer Michelle Carlslund has created a brand new Kids Concept, which promises to delight the youngest members of the family. Michelle Carlslund is known for her simple lines, and many parents will also be familiar with her pastel-coloured universe of shy animals bashfully closing their eyes when you look at them. Central to the concept is an enchanted forest inhabited by all manner of animals. Anything can happen here, because there are no rules. Only diversity. The fox lives in harmony with the tiger, and the forest is a soft, friendly and welcoming place to be. 4

Södahl’s uncompromising quality and Michelle Carlslund’s imaginative universe appeal to a broad group of consumers who appreciate good design and high quality – a group that likes a simple, whimsical and cute expression, which doesn’t necessarily have to be all nice and refined, and perfectly matched. In the Magic Forest, there is plenty of room for play and fun frolics. Just as there should be when it comes to the children’s space. The range features two lines: black and white and pastel-coloured, which can be mixed and matched as the mood takes you. All colours and motifs have been carefully selected and harmonised to work together and on their own. Several products in the Magic Forest textile range are produced in GOTS-compliant organic cotton and some of the products are OEKOTEX certified.


MAGIC FOREST - FIN OG FINURLIG TEKSTILSERIE TIL DE ALLERMINDSTE Magic Forest byder på fint og fantasifuldt nyt til børneværelserne. Södahl har nemlig allieret sig med illustrator og designer Michelle Carlslund og skabt et helt nyt Kids Concept, der nok skal få de yngste medlemmer af familien til at juble. Michelle Carlslunds enkle streg er velkendt, og hendes pastelfarvede univers med generte dyr, der blufærdigt lukker øjnene, når man kigger på dem. Omdrejningspunktet er en fortryllet skov beboet af alle mulige slags dyr. Her kan alt ske, for her er ingen regler. Kun mangfoldighed. Ræven lever harmonisk side om side med tigeren, og skoven er blød, venlig og imødekommende at færdes i.

Södahls kompromisløse kvalitet og Michelle Carlslunds fantasifulde univers vil appellere til en bred gruppe af forbrugere, der vægter både design og kvalitet højt – en gruppe, der kan lide et udtryk, der er enkelt, finurligt og sødt. I Magic Forest er der masser af plads til leg og sjove påhit. Præcis som der skal være på børnenes enemærker. Serien indeholder to linjer: en sort/hvid og en pastelfarvet, som man kan mikse og sammensætte helt efter lyst. Alle farver og motiver er nøje udvalgt og afstemt, så de fungerer både sammen og hver for sig. Flere produkter i Magic Forest tekstilserien er produceret i økologisk bomuld iht. GOTS og enkelte produkter er OEKO-TEX certificerede.

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“The magic forest is inhabited by all manner of animals. Anything can happen here; there are no rules! The fox lives in harmony with the tiger, and the forest is a soft, friendly and welcoming place to be.�

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soft & sleepy friends 2

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1: Frida Fox Cushion 2: Theo Tiger Cushion 3: Sun & Moon Cushion 4: Penny Panda Cushion 5: Monty Monkey Cushion

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monochrome

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1: Sun & Moon Cushion 2: Play House Cushion 3: Mountain Cushion 4: Raindrops Baby Plaid

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Magic Forest Bedding Junior Pastel 14


magic forest bedding

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Penny Panda Baby Towel & Frida Fox Baby Towel 80 x 80 cm 16


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Magic Forest Bedding Black & White. Adult: 140 x 200 cm Junior: 100 x 140 cm Baby: 70 x 100 cm

Magic Forest Bedding Pastel. Adult: 140 x 200 cm Junior: 100 x 140 cm Baby: 70 x 100 cm.

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Raindrops Bedding Black & White. Adult: 140 x 200 cm Junior: 100 x 140 cm Baby: 70 x 100 cm

Raindrops Bedding Pastel. Adult: 140 x 200 cm Junior: 100 x 140 cm Baby: 70 x 100 cm

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1: Theo Tiger Cushion 45 x 45 cm 2: Penny Panda Cushion 45 x 45 cm 3: Play House Cushion 42 x 53 cm 4: Sun & Moon Cushion Pastel 50 x 50 cm 5: Sun & Moon Cushion Black & White 50 x 50 cm 6: Frida Fox Cushion 45 x 45 cm 7: Monty Monkey Cushion 45 x 45 cm


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1: Mountain Cushion 50 x 50 x 50 cm 2: Monty Monkey Teddy H: 50 cm 3: Frida Fox Baby Towel 80 x 80 cm 4: Penny Panda Baby Towel 80 x 80 cm 5: Frida Fox Wash Glove 6: Penny Panda Wash Glove

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1: Magic Forest Plaid Black & White 100 x 150 cm 2: Magic Forest Plaid Pastel 100 x 150 cm 3: Raindrops Baby Plaid Pastel 80 x 100 cm 4: Raindrops Baby Plaid Black & White 80 x 100 cm


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1: Tiny Flags Pastel 190 cm 2: Tiny Flags Black & White 190 cm 3: Bibi Bear Tote Bag 25 x 32 cm 4: Monty Monkey Tote Bag 25 x 32 cm 5: Raindrops Quilt Black & White 140 x 200 cm 6: Raindrops Quilt Pastel 140 x 200 cm

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1: Theo Tiger Rug 62 x 120 cm 26

2: Bibi Bear Rug 62 x 120 cm

3: Forest Rug 95 x 130 cm


Contacts

F & H of Scandinavia Danmark: Salgschef Anni Terpager Hansen ate@fh-as.dk +45 24881002 www.soedahl.dk F & H of Scandinavia Kundecenter2@fh-as.dk + 45 89281313

DA Flere produkter i Magic Forest tekstilserien er produceret i økologisk bomuld iht. GOTS og enkelte produkter er OEKO-TEX certificerede. GB Several products in the Magic Forest textile range are produced in GOTS-compliant organic cotton and some of the products are OEKO-TEX certified.

F & H of Scandinavia International Export: Export Manager Charlotte Huitfeldt Krath chk@fh-as.dk +45 8928 1383 +45 2967 7094 F & H of Scandinavia Norge: Salgschef Christina Holme cho@fh-as.no +47 971 26 032 www.soedahl.no F & H of Scandinavia Sverige: Salgschef Ingela Lydèn ily@fh-ab.se +46 (0) 72 – 320 27 07 www.soedahl.se

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Thanks for watching. see you in the magic forest!ยง

Magic Forest Kids Concept // Michelle Carlslund x Södahl SS18  

The cutest animals of the forest take up residence in children’s rooms. Illustrator and designer Michelle Carlslund has created a brand new...

Magic Forest Kids Concept // Michelle Carlslund x Södahl SS18  

The cutest animals of the forest take up residence in children’s rooms. Illustrator and designer Michelle Carlslund has created a brand new...

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