project
Below, the final illustrations presented graphically on a possible mockup, in this case, it is the coffee envelope.
The project envisages a simple, “'rough”' style as if it were a doodle, the aim is in fact to recall the world of students, of pencil-written notes, thoughts and reflections. KOHI's identity is set in a hectic world of responsibility and competition where, however, there is a little help to cope with all this: a good cup of coffee!
SUMMARY
ROASTED IN: BRAZIL, SÃO PAULO
TARGET: Students, 20 - 30 years old
TONE OF VOICE (in key-words): FRIENDLY IRONIC CONFORTANT LIGHT NATURAL
THANK YOU!
BONFÈ ILLUSTRATION FINAL PROJECT KOHI
MICHELA