The challenge. Spotify was created to be a platform of discovery: to explore and embrace new music, and to bring listeners together. Their goal is to inspire users to listen to the world around them, and connect more directly through their application. How can we embed a social approach, that is personal and self-tailored? The feature needs to encourage users to share and discover music, and get people talking.
The concept. As self-proclaimed culture vultures (and poor sods in dire need of a holiday) we created WorldPlay, a feature which allows listeners to experience places through the music their communities listen to. Stick your nose into the niche back-alley beats of Nice or peruse over the small-town tunes of Lake Tahoe and share the peculiar findings with your own tribe.
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Filter genres/explicit content and listen to musicians local to that area Access your Passport here k Rap Trap Classic Blues Jazz Dance Sou
Location Shuffle: select this feature to end up at a random location
Let’s dance.
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L O C AT I O N : W O R L D
Welcome to the WorldPlay homescreen. Here you’ll find an interactive map of the world. Zoom into your chosen region, select one of the dots and tune in to what the locals are listening to. If you’re feeling extra adventurous, click the Location Shuffle icon and end up wrapped in Barnsley’s unexpected fancy for free jazz. When listening to Spotify in your area (or as we like to call Home Mode) your song choices will be contributed to the Map and appreciated by listeners far and wide!
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Select a dot to listen live. Varying sizes signify amount of live listeners.
1. Map
Discover interesting facts about the place you’re listening to. Explore locations further through reels posted by users around the world
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Get reel. Experience a location fully through the power of music and imagery with the playing screen. The screen will load user-generated videos, imagery and facts from the area you are exploring to add another dimension to your musical adventure. Spotted something reel-worthy whilst out and about? You can contribute to your location reel by clicking the camera icon on the Map.
2. Playing screen
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Your Passport is where things get personal.
Suggested From Worldplay Alice Rome, ITA
Sarah Madrid, ESP
Katie Paris, FRA
Revisit your own journeys in your stats and reminisce at your own reels from different locations. Connect with adventurers of a similar taste by following their Passports and WorldPlay Playlists in the suggestion section. Your WorldPlay Playlist
Your Stats
3. Passport
Get competitive. Challenge your friends to a bit of healthy competition by collecting the most location stamps. Each time you visit a new location you achieve a bespoke ident for that area. Complete secret challenges to gain limited edition stamps such as Basic City Babe or Small Town Swooner.
4. Stamps
Live for the applause. Social butterfly? WorldPlay combines your love of music and friendship by allowing you to connect with suggested listeners and view their Passport. Connect in real time via the playing screen, either by liking the contributors track or by feeling the love in Home Mode when others are listening along with you in your location.
Watch out for this at the bottom of your WorldPlay playing screen – click to connect with the listener!
Home Mode: see who’s listening along with you in your location and receive likes
5. Connect
Create waves. Take your friends on your musical adventures by sharing them through your socials. Whether that be Instagram or Facebook, you can give them a glimpse of your journey with WorldPlay’s shareable assets.
6. Share