HOW ‘FAST’ IS YOUR HOME? New research reveals two fifths (41%) of homeowners agree that products purchased for home renovations should be sustainably sourced, however affordability remains the number one priority for 75% of Brits
VELUX®, the leading roof window manufacturer, today releases new findings that depict Brit’s attitudes and awareness to home improvements and sustainability. The survey of 2000 adults in the UK found that our attitudes are still divided when it comes to making home renovations sustainable. While two fifths (41%) of homeowners agree that products should be made sustainably, the reality is that our interior tastes can be fickle. In the UK, over one in ten (13%) of homeowners buy 20 - www.refurbandrestore.co.uk
new furniture at least once a year, and a further three in ten (30%) do so at least once every three years. During the pandemic, Britons have spent billions of pounds on home improvements with the trend cycle for interiors getting shorter. While consumers are increasingly aware of terms such as, fast fashion, there is a need for more transparency about the impact that home renovations, such as selecting a paint or replacing a bathroom can have on the environment, to help
make consumers make choices that are right for them. For those that do keep sustainability in mind when renovating and decorating, the majority (75%) try to reuse items in their homes, over half (58%) try to upcycle, and almost half (49%) purchased vintage or second-hand items. With trends such as upcycling becoming increasingly popular it’s crucial that consumers can purchase durable and well-made furnishings that can stand the test of time and not cost the earth.
