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MAY 29th - 31st, 2025 •

WELCOME

INTERNATIONAL FRANCHISE EXPO

Welcome to the International Franchise Expo — the premier event for entrepreneurs, investors, and business owners exploring the world of franchising.

Whether you're just starting your journey toward business ownership or looking to expand your existing portfolio, the IFE o ers a powerful platform to connect, learn, and grow. With exhibitors and experts from across the globe, this event is designed to provide the clarity, insight, and connections you need to take the next step conﬁdently.

Here’s what you can expect at this year’s show:

• Franchise brands from every industry — from food and retail to home services, health, and more

• Opportunities at every investment level — whether you’re working with $10,000 or $1 million+

• Educational sessions led by industry experts — covering legal, ﬁnancial, and operational insights

• The chance to meet one-on-one with franchise executives — ask questions, hear stories, and learn what makes each brand unique

• Special pavilions and international exhibitors — explore concepts from around the world

On behalf of our entire team, thank you for being here. We’re honored to support your journey and look forward to the ideas, relationships, and businesses that begin here at the IFE.

Wishing you a productive and inspiring experience,President, MFV Expositions

Martin Joksimovic President

CONFERENCE PROGRAM

8:45 AM

10:15 AM 10:30 AM 11:00 AM 12:15 PM

Franchising Fundamentals - Interacting with Franchisors (International & Delegate Attendees Only) • ROOM 1C03

Franchise Your Business • ROOM 1C02 A to Z'S of Buying a Franchise • ROOM 1C03

Franchise Growth Ahead: What the Economic Outlook and SBA Lending Trends Mean for You • THEATER

How Much Money Can You Make? Understanding the Key Drivers of Any Franchise Business Investment • ROOM 1C03

The Golden Opportunity: What McDonald’s Franchise Ownership Could Mean for You • THEATER 12:15 PM 12:30 PM 1:30 PM

Franchise Development Marketing Lead Generation Best Practices • ROOM 1C02

Thinking of Franchising Your Business: How 3 Founders Turned Their Businesses into Successful Franchise Brands • THEATER

Best Practices For Increasing Average Unit Volumes Through Brand Compliance • ROOM 1C02 1:45 PM 1:45 PM

How to Start a Business in US • ROOM 1C03

Attendee to Owner: Real Franchise Journeys That Began At IFE • THEATER 2:45 PM Is Your Business Franchisable? • ROOM 1C02 3:00 PM

Optimizing Global Franchise E ciency: Agile Delivery of Policies, Procedures, and Training with AI-Driven Content Management • ROOM 1C03 3:00 PM

1C02

to Z'S of Buying a Franchise • ROOM 1C03

Multicultural Franchising: Your Gateway to Generational Wealth and Growth • THEATER 11:00 AM

CONFERENCE PROGRAM

12:15 PM

12:30 PM

12:30 PM 1:30 PM

1:45 PM

Due Diligence Before You Decide • THEATER

Franchise Development Marketing And Sales Best Practices For Emerging Brands • ROOM 1C02

Global Opportunities in Franchising – Needs, Trends, & Solutions • ROOM 1C03

How SBA’s Capital, Counseling and Contracting Assistance Can Help Your Business • THEATER

Should You Expand by Franchising? • ROOM 1C02

The Six Steps to Building the Ultimate Elevator Pitch When Landing Your Next Client! • ROOM 1C03

Decoding the FDD: What Every Future Franchisee Needs to Know • THEATER 2:45 PM

3:00 PM

Creating and Structuring Item 19 Financial Performance Representations in your FDD • ROOM 1C02

Should You Franchise Your Business - Making The Choice That's Right For You • ROOM 1C03 3:00 PM

10:30 AM

SBA’s Financing Programs and Meet the Lenders • THEATER • MAY 31, 2025 | 11:15 AM 11:45 AM 12:15 PM 12:30 PM 1:00 PM

Show Up, Be Up, Follow Up to Blow Up: The Formula for Franchise Wealth • THEATER

Franchising vs. Alternative Growth Strategies • ROOM 1C03

Minorities Building Wealth with Franchising • THEATER

Franchise Development Marketing & Lead Generation Campaign that Delivers Franchise Sales • ROOM 1C02

What It Takes To Be A Great Franchisee • ROOM 1C03

Should You Franchise Your Business - Making The Choice That's Right For You • ROOM 1C02 1:30 PM

THANK YOU

L AUNCH YOU R

JO UR NE Y

P H I L LY P R E T ZE L FAC TO RY H I G H L I G HTS :

• Unique retail snack food and meal replacement concept with a B2B advantage in a FUN ENVIRONMENT

• Not sure if you want to get involved with retail, food, or B2B? Philly Pretzel Factory is the PERFECT ANSWER—it blends all three!

• Philly Pretzel Factory provides coaching, guidance, and consulting in all aspects of site selection, lease negotiations, build-out, a full week of Pretzel University, and support team in-store on Day 1

• Continued support from your Franchise Business Consultant, Marketing, Technology, monthly System-Wide Call, the PPF EXPO (Annual Conference), and MORE!

T radi t io n al F ul l- P rod u ct i o n S to re

• All-in initial investment of approximately $325K–$496K

• Average Unit Volume: $612K+

• Average Transaction: $12.87

O ve n- Rea d y S to re - in - S to re (Walmart, Meijer, select supercenter supermarkets)

• All-in initial investment of approximately $150K–$219K

• Average Unit Volume: $218K+

• Average Transaction: $5.92

IDE AL C AND I DAT E

• Full-time owner/operator OR approved GM prior to awarding franchise

• “Pretzel Mayor ” of your town

• No food service experience required

• $400K net worth with $100K liquid per Traditional Full-Production Store

• $275K net worth with $85K liquid per Oven-Ready Hybrid Store

• $200K net worth with $60K liquid per Oven-Ready Store-in-Store Model

*Store-in-store models are more of an impulse item—thus the lower AUV and transaction!

N EW O ve n- Read y T radi t ional Hy b r id S to re Mo d el AVA I LA B L E N OW !

• All-in investment of approximately $175K–$267K (lower investment—no mixer, walk-in box, or PPF proprietary stringer required)

Please refer to FDD items 7 & 19

EXHIBITOR

CONFERENCE DESCRIPTIONS

MAY 29,

Franchising Fundamentals: Interacting With Franchisors

MAY 29 • 8:45 AM - 9:45 AM • ROOM 1C03

Industry experts share tips to better organize and structure communications with franchisors. The program is designed for international contacts and investors wishing to invest and diversify through the franchise business model.

SPONSORED BY:

THIS SESSION IS FOR INTERNATIONAL DELEGATES AND DELEGATE ATTENDEES ONLY*

Franchise Your Business

MAY 29 • 10:15 AM - 12:15 PM • ROOM 1C03

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

SPONSORED BY:

A To Z’s Of Buying A Franchise

MAY 29 • 10:30 AM - 12:00 PM • ROOM 1C03

If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

FRANCHISE GROWTH AHEAD: WHAT THE ECONOMIC OUTLOOK AND SBA LENDING TRENDS MEAN FOR YOU

MAY 29 • 11:00 AM - 12:00 PM • THEATER

Join FRANdata for a deep dive into the latest Franchise Economic Outlook, developed in partnership with the International Franchise Association. This session will explore key growth projections across sectors, economic forces shaping franchise performance, and what it all means for your business strategy.

We’ll also unpack recent shifts in SBA lending—including critical updates to SOP 50 10 8—and what franchisors and franchisees need to know to navigate financing in this evolving environment. Whether you’re expanding your brand or supporting your franchisees’ access to capital, this session will equip you with the insights to plan with confidence.

SPONSORED BY:

HOW MUCH MONEY CAN YOU MAKE? UNDERSTANDING THE KEY DRIVERS OF ANY FRANCHISE BUSINESS INVESTMENT

The biggest question most people have when exploring a franchise is simply "How Much Money Can I Make?" In this highly interactive session, we'll take a deep dive into the financial side of investing in a franchise business. You will learn the basics of various business models, learn about the average income of franchise business owners, and what it takes to be financially successful.

This session will provide you with the financial knowledge and tools you need to build a realistic business plan: how to accurately forecast revenues, expenses, and profits; and how to compare the long-term return of different franchise investments.

SPONSORED BY:

THE GOLDEN OPPORTUNITY: WHAT MCDONALD’S FRANCHISE OWNERSHIP COULD MEAN FOR YOU

MAY 29 • 12:15 PM - 1:15 PM • THEATER

This session offers a fantastic opportunity to learn how you “or someone you know”can benefit from McDonald’s franchising opportunities. The McDonald’s U.S. Franchising Team will lead the workshop and feature a McDonald’s franchisee who will share their personal story, lessons learned, and how McDonald’s franchise ownership has shaped their family’s legacy. Together, they’ll offer guidance, insights, and practical steps to help you better understand what being a part of the McDonald’s community could look like for you and your family.

SPONSORED BY:

FRANCHISE DEVELOPMENT MARKETING LEAD GENERATION BEST PRACTICES

MAY 29 • 12:30 PM - 1:30 PM • ROOM 1C02

Discussions will include how to develop digital franchise development marketing strategies tailored to attract franchise buyers. You will learn about the data points, current KPIs, and benchmarks that drive successful franchise development marketing campaigns.

SPONSORED BY:

THINKING OF FRANCHISING YOUR BUSINESS: HOW 3 FOUNDERS TURNED THEIR BUSINESSES INTO SUCCESSFUL FRANCHISE BRANDS

MAY 29 • 1:30 PM - 2:30 PM • THEATER

Thinking of franchising your business and what it takes to prepare, launch and grow a franchise brand? Hear from industry-leading founders who have done it firsthand with the help of SMB Franchise Advisors. In this interactive panel, Steve Beagelman, franchise industry leader will present three successful franchise leaders from diverse industries. Together they will share the lessons, challenges, and game-changing strategies with you, an aspiring franchise founder. Starting from how they built strong systems by fostering great franchisor-franchisee relationships and a distinctive brand culture. They will offer you candid insights and actionable advice.

Whether you are just starting your franchise journey or looking to refine your model, this session will leave you inspired and ready to take the next steps for growth in franchising.

SPONSORED BY:

BEST PRACTICES

FOR INCREASING AVERAGE UNIT VOLUMES THROUGH BRAND COMPLIANCE

MAY 29 • 1:45 PM - 2:45 PM • ROOM 1C02

SPONSORED BY:

HOW TO START A BUSINESS IN US

MAY 29 • 1:45 PM - 2:45 PM •ROOM 1C03

Please join us to learn: Ten Steps to Start a Business; Personal Assessment; Writing a Business Plan, Choosing Your Business Structure: Pros and Cons of Sole proprietorship, Partnership, Corporation, and LLC; Procedure to Register a Business; Responsibilities as an Employer; Business Insurance; Franchise Opportunities; Home Based Business Regulations; Resources and Assistance

SPONSORED BY:

ATTENDEE TO OWNER: REAL FRANCHISE JOURNEYS THAT BEGAN AT IFE

MAY 29 • 2:45 PM - 3:45 PM • THEATER

What does it really take to go from exploring to owning? Meet a panel of franchise owners who started their path right here at IFE. Learn what caught their attention, the questions they asked, and how they turned inspiration into action. Their real-world insights can help you move forward with clarity and confidence.

SPONSORED BY:

OPTIMIZING GLOBAL FRANCHISE EFFICIENCY: AGILE DELIVERY OF POLICIES, PROCEDURES, AND TRAINING WITH AI-DRIVEN CONTENT MANAGEMENT

MAY 29 • 3:00 PM - 4:00 PM • ROOM 1C03

Replace antiquated document repositories with AI-driven content management to enable agile knowledge delivery across global franchise networks. Empower your franchisees with real-time access to the right information using structured content, AI and automation. This session provides actionable insights and real-world examples that demonstrate how smarter content management can drive business success.

SPONSORED BY:

IS YOUR BUSINESS FRANCHISABLE?

MAY 29 • 3:00 PM - 4:00 PM • ROOM 1C02

You believe the time is ripe to expand your operation to multiple locations but don’t know which strategy is best for you – an internally-managed expansion or franchising. This session will explore expansion strategies, the right growth vehicle, and determine if you should consider franchising. This session will offer decision points to help analyze your company’s growth options, including raising equity.

SPONSORED BY:

MAY 30,

Franchise Your Business

MAY 30 • 10:15 AM - 12:15 PM • ROOM 1C02

SPONSORED BY:

A To Z’s Of Buying A Franchise

MAY 30 • 10:30 AM - 12:00 PM • ROOM 1C03

SPONSORED BY:

MULTICULTURAL FRANCHISING: YOUR GATEWAY TO GENERATIONAL WEALTH AND GROWTH

MAY 30 • 11:00 AM - 12:00 PM • THEATER

Franchising is one of the fastest and most proven pathways to building wealth—but for too long, multicultural communities have been underrepresented and underserved in this powerful space. It's time to change that.

In this game-changing session, Toni Harris Taylor, Executive Director of Multicultural Franchise Connectors, will show how franchising can be the bridge from surviving to thriving—helping you build legacy, wealth, and long-term impact for your family and community. Whether you're looking to own a franchise, grow as a franchisor, supply services to the industry, or even work at franchise HQ, there's a seat at the table for YOU.

Toni will break down the Four Paths to Multicultural Franchise Success and reveal how networking, education, and intentional action can open doors to wealth-building opportunities across the franchise world.

SPONSORED BY:

DUE DILIGENCE BEFORE YOUR DECIDE

MAY 30 • 12:15 PM - 1:15 PM • THEATER

Before you invest, it’s critical to understand what to look for and how to evaluate your options. This session will walk you through the key elements of franchise due diligence, from assessing brand stability and leadership to speaking with existing franchisees and understanding financial expectations. Learn what are the right questions to ask, recognize factors that may impact your decision and determine whether a brand is the right fit for your goals and lifestyle.

SPONSORED BY:

FRANCHISE DEVELOPMENT MARKETING AND SALES BEST PRACTICES FOR EMERGING BRANDS

MAY 30 • 12:30 PM - 1:30 PM • ROOM 1C02

This seminar is for Franchise Brands who are looking to improve their franchise development marketing + lead generation strategies tactics along with a need for better sales strategies and results. This includes a basic plan to sell your first 100 franchise units.

SPONSORED BY:

GLOBAL OPPORTUNITIES IN FRANCHISING – NEEDS, TRENDS, & SOLUTIONS

MAY 30 • 12:30 PM - 1:30 PM • ROOM 1C03

Industry specialists from the U.S. Commercial Service present information, tips, and strategies for U.S. franchisors interested to expand to markets that are developing countries or post-conflict markets.

SPONSORED BY:

HOW SBA’S CAPITAL, COUNSELING AND CONTRACTING ASSISTANCE CAN HELP YOUR BUSINESS

MAY 30 • 1:30 PM - 2:30 PM • THEATER

"Please join us to learn: SBA Financing Programs: SBA’s Lender Match; Readiness is All; Financing Programs including Loans: 7(a) Loan, 504 Loan, Microloan, International Trade Loans, Surety Bonds, Grants for R&D; Investment Capital, Disaster Assistance; Business Education and Training, One-on-One Counseling; and Government Contracting Assistance

SPONSORED BY:

SHOULD YOU EXPAND BY FRANCHISING?

MAY 30 • 1:45 PM - 2:45 PM • ROOM 1C02

Are you ready to grow your business but don't know which strategy is best for you? This seminar will help you understand various growth alternatives and whether franchising should be a part of your long term plan. Alternatives examined will include company-owned growth, business opportunities and licensing, joint ventures, dealers and distributorships, and franchising.

SPONSORED BY:

THE SIX STEPS TO BUILDING THE ULTIMATE ELEVATOR PITCH WHEN LANDING YOUR NEXT CLIENT!

MAY 30 • 1:45 PM - 2:45 PM • ROOM 1C03

Building a franchise requires more than just business acumenâ€”it demands strategic networking and branding. Michelle understands that lasting connections begin with a firm handshake, confident eye contact, and a compelling message delivered in 60 seconds or less. In this session, sheâ€™ll guide professionals on how to craft and deliver a powerful pitch that resonates with their target audience. Whether you're launching or expanding your franchise, join Michelle to perfect your approach and make a lasting impression that drives success.

SPONSORED BY:

DECODING THE FDD: WHAT EVERY FUTURE FRANCHISEE NEEDS TO KNOW

The Franchise Disclosure Document (FDD) is one of the most important tools in your due diligence process — but it's often overlooked or misunderstood. This session breaks down what’s inside, what it means, and how to use it to make an informed decision about franchise ownership.

SPONSORED BY:

This seminar covers the ins and outs of franchising your business. From launch to growth, strategies to expand your brand, and how to set up your franchisees for success. We will also touch on having the “end in mind” with keys to adding investors to exit with a Sale to Private Equity.

SPONSORED BY:

MAY 31,

SHOW UP, BE UP, FOLLOW UP TO BLOW UP: THE FORMULA FOR FRANCHISE WEALTH

MAY 31 • 10:30 AM - 11:30 AM • THEATER

In franchising, building wealth goes far beyond choosing the right brand—it’s about showing up consistently, standing out with confidence, and strategically nurturing relationships that lead to revenue. Whether you're a franchisor looking to boost your bottom line, a franchisee striving for greater profitability, or someone exploring franchise ownership, this session is your roadmap to turning connections into cash flow.

Join Toni Harris Taylor, the Networking Queen™—Franchise Connector, and Marketing Growth Strategist,—for a high-energy, money-mindset masterclass on her signature formula: Show Up, Be Up, Follow Up to Blow Up. You’ll walk away with practical strategies to increase visibility, deepen relationships, and drastically grow your income through franchising.

Key Takeaways:

Show Up – Be Where the Money Is, Learn how to get in the right rooms with the right people—franchise expos, networking events, community mixers—and create intentional visibility that positions you for profit. Be Up – Shine Bright, Add Value, Attract Opportunity. It’s not just about presence—it’s about power. Discover how to elevate your personal brand, build instant credibility, and make the kind of impact that drives income. Follow Up to Blow Up – Turn Conversations into Cash

You’re leaving money on the table if you’re not following up! Master the art of staying connected, building trust, and turning every encounter into a potential revenue-generating relationship.

SPONSORED BY:

FRANCHISING

VS. ALTERNATIVE GROWTH STRATEGIES

MAY 31 • 11:15 AM - 12:!5 PM • ROOM 1C03

Are you ready to grow but don’t know which strategy is best for you? Franchising is not right for everyone. This seminar will help you understand various growth alternatives and whether franchising should be a part of your long-term plan.

SPONSORED BY:

MINORITIES BUILDING WEALTH WITH FRANCHISING

MAY 31 • 11:45 AM - 12:45 PM • THEATER

We invite you to a value-packed educational seminar with top experts in the industry that will provide valuable information on how Minorities can profit and build generational wealth as a Franchisee or a Franchisor.

During this session, you will learn emerging trends, the leading players in the franchising industry, how technology is affecting growth, getting access to capital, and understanding the regulatory environment.

SPONSORED BY:

FRANCHISE DEVELOPMENT MARKETING & LEAD GENERATION CAMPAIGN THAT DELIVERS FRANCHISE SALES

MAY 31 • 12:15 PM - 1:15 PM • 1C02

This session is designed to help franchisors learn from the leading franchise development and marketing expert on how to create franchise development marketing strategies that generate proven results. Marketing guidelines and various synchronized approaches will be discussed, including integrated digital franchise marketing and public relations. Learn how to optimize and leverage SEO best practices to enhance your marketing strategies for franchise growth.

SPONSORED BY:

WHAT IT TAKES TO BE A GREAT FRANCHISEE

MAY 31 • 12:30 PM - 1:30 PM • ROOM 1C03

Do you have what it takes to be a great franchisee? Sure, your franchisor will give you support and training, but it’s up to you to make your business succeed. Join us for an impactful session to learn:

• The essential qualities of a great franchisee

• How to choose the right brand for you

• Tips and tricks from top-performing franchisees

SPONSORED BY:

SBA’S FINANCING PROGRAMS AND MEET THE LENDERS

MAY 31 • 1:00 PM - 2:00 PM • THEATER

Please join us to Meet with the invited Lenders and learn the SBA’s Lender Match, Financing Programs including Loans: 7(a), 504, Microloan, International Trade Loans, Surety Bonds, Grants for R&D; Investment Capital, Disaster Assistance and Grants; One-on-One Assistance through SCORE, SBDC and WBC.

SPONSORED BY:

SHOULD YOU FRANCHISE YOUR BUSINESS - MAKING THE CHOICE THAT'S RIGHT FOR YOU

MAY 31 • 1:30 PM - 2:30 PM • ROOM 1C02

SPONSORED BY: