Franchise Expo South 2023 Brochure

FRANCHISE EXPO SOUTH WELCOME MESSAGE

The 2023 Franchise Expo South, in partnership with the International Franchise Association, features some of the most proven and emerging brands that are franchised. During the Expo, you will learn more about one of the fastest growing segments of the global economy: franchising.

By being here, you’re showing your desire to take control of your future. This is your opportunity to speak directly with representatives of the most exciting businesses available in franchising. Ask the questions that are most important to you, find out what franchising options are available and what you need to know before buying a franchise.

• Walk the expo floor and find over 200 recognized companies that will inspire you to be in business for yourself but not by yourself. Exhibitors include franchise companies in more than 50 categories, and companies that support the industry in marketing, law and business development

• A broad range of opportunities at virtually every investment level are available to explore, with both full- and part-time opportunities

• Take advantage of over 15 free educational sessions

• Get in-depth knowledge, by attending FES comprehensive workshops

At Franchise Expo South, there is something for everyone interested in owning their own business. Enjoy the Expo and we wish you great success.

Martin Joksimovic President

IFA WELCOME MESSAGE

Welcome to Franchise Expo South

Welcome to Franchise Expo South! IFA is proud to partner with MFV Comexposium to bring you some of the greatest franchise brands, education, and networking to grow your expertise in franchising and find the opportunity that’s right for you.

Franchising represents the American Dream. For entrepreneurs across the country, franchising has helped break down barriers for hundreds of thousands to realize their dreams of small-business ownership.

Franchising is crucial to every community across the country. In the United States alone, nearly 800,000 franchise establishments provide over 8.4 million direct jobs and $825.4 billion in economic output for the U.S. economy. IFA plays a vital role in protecting, enhancing, and promoting this powerful business model – so franchising can continue to open doors for entrepreneurs like you for generations to come.

Wherever you are in your franchising journey, there is something for you and your business here. Take advantage of IFA’s programming, including CFE Special sessions, and classes such as Franchising 101, marketing and AI, finance, and more. You can also learn the ABCs of franchising, 100% in Spanish.

Be sure to visit the team at the IFA booth to learn more about franchising and how to make the most of your time at Franchise Expo South.

Thank you for being here, and we look forward to supporting you in your franchise journey!

Matt Haller President and CEO International Franchise Association

CONFERENCE PROGRAM

Sept. 8, 2023

Franchise Your Business

The A to Z's of Buying A Franchise

Financing Your New Franchise

ERTC Credit What It Is and How Small Businesses Can Participate

Experience The Power Of AI In Franchise Marketing

Creating Your Brand Story For Franchising Your Business

Franchise Development Marketing & Lead Generation Campaign That Delivers Franchise Sales

ABC De Las Franquicias Para Nuevos Emprendedores en los estados unidos ( The ABC’s of Franchising For New Entrepreneurs In The USA )

Franchisee Health Insurance: Know Your Options

Leveraging Digital Marketing Agencies For Franchise Growth

WORKSHOP IS AN ADDITIONAL FEE*

Sept. 9, 2023

Women In Franchising: Being Successful In Today’s Marketplace

Should You Franchise Your BusinessMaking the Choice That's Right for You

The A to Z's of Buying A Franchise

ERTC Credit What It Is and How Small Businesses Can Participate

Minorities in Franchising

Franchise Your Business

WORKSHOP* WORKSHOP*

Franchising 101: Exploring The Franchise Business Model For Veterans, Women And Members Of Diverse Or Underserved Communities And Other Aspiring Entrepreneurs

How to Generate More Franchise Leads Through Your Franchise Development Website

ABC De Las Franquicias Para Nuevos Emprendedores en los estados unidos ( The ABC’s of Franchising For New Entrepreneurs In The USA )

WORKSHOP IS AN ADDITIONAL FEE*

MFV Franchise Expos are the perfect platform to connect with the top franchise brands across the country. Meet face-to-face with proven franchise opportunities in every industry and at every investment level.

FOR MORE INFORMATION VISIT

THANK YOU TO OUR PROGRAM

SPONSORS

CONFERENCE DESCRIPTIONS FRIDAY

Franchise Your Business

SEPTEMBER 8 • 10:30 AM - 12:30 PM • ROOM 204

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

SPONSORED BY:

The A to Z's of Buying A Franchise

SEPTEMBER 8 • 11:00 AM - 12:30 PM

ROOM 203

If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

SPONSORED BY:

WORKSHOP* WORKSHOP*

Financing Your New Franchise

SEPTEMBER 8• 11:30 AM - 12:30 PM

In this session, we will cover:

• How to prepare for new business financing

• The different types of financing products available

• Where are the resources to locate & secure funding

ERTC Credit What It Is And How Small Businesses Can Participate

SEPTEMBER 8 • 12:45 PM - 1:45 PM • ROOM 204

This is an educational presentation focusing on the Employee Retention Tax Credit (ERTC). Our discussion will cover the program's origins, numerous modifications over time, and the eligibility criteria for small businesses. We will address important considerations in the marketplace and highlight significant IRS announcements. As this tax credit has undergone substantial revisions, we aim to guide businesses in the filing process and offer valuable insights to those who may be unfamiliar with all the intricacies of its rules and regulations. Our objective is to enhance comprehension and provide support for successfully applying to this program.

SPONSORED BY:

Experience The Power Of AI In Franchise Marketing

SEPTEMBER 8 • 1:00PM - 2:00PM • THEATER

Experience the Power of AI in Franchise Marketing: Attend a Live Demo and Witness the Game-Changing Impact on Branding, Content Generation, and Automation!

Join us for this groundbreaking event that will revolutionize the way you approach franchise marketing! Our live demo will showcase the astonishing capabilities of AI in transforming branding, content generation, and automation. Discover how you can leverage these cutting-edge technologies to drive your franchise's success and stay ahead of the competition. By attending this event, you'll:

• Gain valuable insights into the rapidly evolving world of AI-driven marketing, specifically tailored for franchises.

• Witness a live demonstration of AI-powered tools in action, as they create and optimize branding, website design, and marketing collateral.

• Learn how to automate your marketing efforts, freeing up time and resources to focus on growing your franchise.

• Understand how AI-generated content can engage your target audience and deliver a consistent brand message across multiple channels.

• Network with industry experts and like-minded franchise owners, creating opportunities for collaboration and knowledge sharing.

• Receive exclusive access to AI-powered tools and resources, ensuring your franchise stays at the forefront of marketing innovation.

• Empower your franchise with actionable strategies and techniques to elevate your brand, attract more customers, and increase revenue.

Don't miss this unique opportunity to experience the power of AI in franchise marketing firsthand. Reserve your spot now and witness the game-changing impact on branding, content generation, and automation that will shape the future of your franchise!

SPONSORED BY:

Creating Your Brand Story For Franchising Your Business

SEPTEMBER 8 • 1:30PM - 2:30 PM • ROOM 203

How do I position my brand to turn it into a franchise? Who would make an ideal franchisee for my brand? What do I need operationally to be considered ready to franchise? These are just a few of the questions that we will explore as we discuss the homework that needs to be done before you can launch into the world of franchising.

SPONSORED BY:

Franchise Development Marketing & Lead Generation Campaigns That Deliver Franchise Sales

SEPTEMBER 8 • 2:00 PM - 3:00PM • ROOM 204

Franchise Development lead generation is essential to successful franchise sales. This seminar will teach you how to leverage Ai and digital-age marketing tactics to improve your franchise development marketing efforts. Topics will include improving franchise development marketing lead generation through digital franchise advertising, public relations, search engine optimization, conversion-based website design, and inbound marketing.

SPONSORED BY:

ABC De Las Franquicias Para Nuevos Emprendedores en los estados unidos ( The ABC’s of Franchising For New Entrepreneurs In The USA )

SEPTEMBER 8 • 2:15 PM - 3:15 PM • THEATER

Join us for an insightful and educational panel discussion as we delve into the world of franchising, with a special focus on empowering Latino entrepreneurs in the United States. "The ABCs of Franchising for New Entrepreneurs in the USA" is a must-attend event designed to provide a comprehensive exploration of the ABCs of franchising.

Franchising has emerged as an exciting path for Latino entrepreneurs, offering a proven pathway into the business world with established models and recognizable brands. This panel discussion aims to demystify the intricacies of franchising, breaking down fundamental aspects that new entrepreneurs need to grasp in order to make informed decisions and pave the way for their entrepreneurial journey.

SPONSORED BY:

Franchisee Health Insurance: Know Your Options

SEPTEMBER 8 • 2:45 PM - 3:45 PM • ROOM 203

Franchise owners are a key component of the engine that drives our economy, yet when it comes to health coverage, are completely overlooked – options are often expensive and underwhelming. Whether you’re a sole operator or a multi-unit owner, by the end of this session, you’ll have a crystal-clear understanding of the insurance options available to you, given the size of your business, your location, health and financial profile – You’ll be in a strong position to make an educated decision on health insurance coverage.

SPONSORED BY:

Leveraging Digital Marketing Agencies For Franchise Growth

SEPTEMBER 8 • 3:15 PM - 4:00 PM • ROOM 204

This training session will guide franchise owners through the advantages of engaging a digital marketing agency. Attendees will discover how these partnerships can expand customer reach via potent SEO tactics and customized social media campaigns. We'll delve into the role of data-driven insights in driving strategic business decisions and the immediate benefits of PPC campaigns. The session will also highlight the efficiency of utilizing an agency versus developing an in-house team, allowing access to cutting-edge industry skills and technologies. By the end of this training, participants will be equipped with knowledge on how a digital marketing agency can enhance their franchise's online visibility, foster customer engagement, and boost sales. Register to win $5,000 in digital marketing!

SPONSORED BY:

Women In Franchising: Being Successful In Today’s Marketplace

SEPTEMBER 9 • 10:30 AM - 11:30 AM • THEATER

Join us for a conversation on how women in franchising are changing the franchise landscape. Join us and learn:

• The basics of franchising: What is franchising, the roles of a franchisor and franchisee

• Why women make great franchisees and franchisors

• The importance of teamwork in franchising

• Building a community of women to support you in franchising

• Tips for women thinking about franchising a concept, joining a franchise system or working in the franchise industry

• Why franchising helps you attain work/life balance whether you are a ‘zor, a ‘zee or supplier to the industry"

• Where to get information and education about franchising

• The benefits of a CFE or Certified Franchise Executive designation

SPONSORED BY:

Should You Franchise Your Business - Making The Choice That’s Right For You

SEPTEMBER 9 • 10:30 AM - 11:30 AM • ROOM 204

This seminar covers the ins and outs of franchising your business. From launch to growth, strategies to expand your brand, and how to set up your franchisees for success. We will also touch on having the “end in mind” with keys to adding investors to exit with a Sale to Private Equity.

SPONSORED BY:

The A to Z’s of Buying A Franchise

SEPTEMBER 9 • 11:00 AM - 12:30 PM • ROOM 203

If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

SPONSORED BY:

ERTC Credit What It Is And How Small Businesses Can Participate

SEPTEMBER 9 • 11:45 AM - 12:45 PM • ROOM 204

This is an educational presentation focusing on the Employee Retention Tax Credit (ERTC). Our discussion will cover the program's origins, numerous modifications over time, and the eligibility criteria for small businesses. We will address important considerations in the marketplace and highlight significant IRS announcements. As this tax credit has undergone substantial revisions, we aim to guide businesses in the filing process and offer valuable insights to those who may be unfamiliar with all the intricacies of its rules and regulations. Our objective is to enhance comprehension and provide support for successfully applying to this program.

SPONSORED BY:

Minorities In Franchising

SEPTEMBER 9 • 11:45 AM - 12:45 PM • THEATER

We invite you to a value-packed educational seminar with top experts in the industry that will provide valuable information on how Minorities can profit and build generational wealth as a Franchisee or a Franchisor. During this session, you will learn emerging trends, the leading players in the franchising industry, how technology is affecting growth, getting access to capital, and understanding the regulatory environment.

SPONSORED BY:

Franchise Your Business

SEPTEMBER 9 • 1:00 PM - 3:00 PM • ROOM 204

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

SPONSORED BY:

Franchising 101: Exploring The Franchise Business Model For Veterans, Women And Members Of Diverse Or Underserved Communities And Other Aspiring Entrepreneurs

SEPTEMBER 9 • 1:00 PM - 2:00 PM • THEATER

Join leaders from the IFA Foundation for an introductory session on the world of franchising. During this session, franchise executives will outline what the franchise business model is, how far it reaches, and why it is uniquely suited for people of color, underrepresented communities, women, veterans, and more. Attendees will learn why many franchise companies are eager to identify, recruit, support, and advance a more diverse pipeline of talent throughout their brands and how the IFA Foundation can help you explore the franchise opportunities available as a prospective franchisee. This will be a lively, open discussion with lots of interaction from the audience, so bring your questions!

SPONSORED BY:

How To Generate More Franchise Leads Through Your Franchise Development Website

SEPTEMBER 9 • 1:15 PM - 2:15 PM • ROOM 203

Learn how your website should be at the center of a comprehensive franchise lead generation strategy to help increase lead flow and improve lead quality. Various methods will be discussed to help retain audience interests in your franchised recruiting website and brand.

SPONSORED BY:

ABC De Las Franquicias Para Nuevos Emprendedores en los estados unidos ( The ABC’s of Franchising For New Entrepreneurs In The USA )

SEPTEMBER 9 • 2:30 PM - 3:30 PM • THEATER

Join us for an insightful and educational panel discussion as we delve into the world of franchising, with a special focus on empowering Latino entrepreneurs in the United States. "The ABCs of Franchising for New Entrepreneurs in the USA" is a must-attend event designed to provide a comprehensive exploration of the ABCs of franchising.

Franchising has emerged as an exciting path for Latino entrepreneurs, offering a proven pathway into the business world with established models and recognizable brands. This panel discussion aims to demystify the intricacies of franchising, breaking down fundamental aspects that new entrepreneurs need to grasp in order to make informed decisions and pave the way for their entrepreneurial journey.

SPONSORED BY:

SHOW

THANK YOU TO OUR SH0W

SPONSORS

PRESENTING SPONSOR

PLATINUM SPONSOR

GOLD SPONSORS

SILVER SPONSORS

THANK YOU TO OUR MEDIA PARTNERS

Notes

UPCOMING FRANCHISE EXPOS