Franchise Expo Austin

Renaissance Austin Hotel

FRANCHISE EXPO AUSTIN WELCOME MESSAGE

On behalf of MFV Expositions welcome to Franchise Expo Austin. We’re excited to bring the event to Austin and to be part of your journey into business ownership.

With the number of franchise establishments across the U.S. expected to increase by more than 15,000 units in 2024, Franchise Expo Austin offers you all the tools and resources you need to explore franchise ownership.

Walk the expo floor and take advantage of all these resources:

Meet with franchise brands expanding in Texas and across the southern United States. Learn about each company, their franchise opportunity and company culture. Be curious, you may find the right opportunity in an industry you hadn’t previously considered. Ask the questions that will help you find the business that is right for you.

Network and introduce yourself to the industry professionals who will be on hand to assist you along the way. Representatives from industries such as finance, legal, and marketing are available to provide their expertise as well. Visit industry suppliers in the Business Resource Center to learn about their products and services.

Take advantage of the workshops and sessions offered in our conference program to educate you every step of the way. From the A to Z’s of Buying A Franchise workshop to the free sessions there’s something for everyone with sessions also spotlighting Veterans, Minorities, and Women in franchising as well as educational opportunities for current business owners considering franchising an existing business.

Thank you for attending and wishing you success on your path to business ownership.

Mar tin Joksimovic President

CONFERENCE PROGRAM

Nov. 15, 2024

FRANCHISE YOUR BUSINESS

EL PROGRESO OF LATINOS IN FRANCHISING

BUILD A DIGITAL FRANCHISE LEAD GENERATION PROGRAM THAT DELIVERS FRANCHISE SALES

LATINOS / LATINAS FRANCHISORS & BRAND FOUNDERS FROM EMPLOYEE TO ENTREPRENEUR

SHOULD YOU FRANCHISE YOUR BUSINESSMAKING THE CHOICE THAT'S RIGHT FOR YOU ARE YOU A PERFECT FIT FOR FRANCHISING?

Nov.

16, 2024

FRANCHISE YOUR BUSINESS

A TO Z's OF BUYING A FRANCHISE

FRANCHISING 101: Exploring The Franchise Business Model For Veterans, Women And Members Of Diverse Or Underserved Communities And Other Aspiring Entrepreneurs

WORKSHOP IS AN ADDITIONAL FEE*

SESSION

MINORITIES BUILDING WEALTH IN FRANCHISING LA FRANQUICIA DE TU VIDA

SHOULD YOU FRANCHISE YOUR BUSINESSMAKING THE CHOICE THAT'S RIGHT FOR YOU

CREATIVE WAY TO RAISE MONEY TO LAUNCH YOUR FRANCHISE

FRANCHISE DEVELOPMENT MARKETING AND SALES BEST PRACTICES FOR EMERGING BRANDS

MARKETING FOR FRANCHISE SALES

WORKSHOP IS AN ADDITIONAL FEE*

CONFERENCE DESCRIPTIONS

FRIDAY

FRANCHISE YOUR BUSINESS

NOVEMBER 15 • 10:30 AM - 12:30 PM • SAN MARCOS

This workshop is ideal for business owners interested in franchising or those trying to determine if franchising is a legitimate growth option. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

SPONSORED BY:

WORKSHOP*

THE A TO Z'S OF BUYING A FRANCHISE

NOVEMBER 15 • 11:00 AM - 12:30 PM • SAN ANTONIO

If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

SPONSORED BY:

WORKSHOP*

EL PROGRESO OF LATINOS IN FRANCHISING

NOVEMBER 15 • 12:00 PM - 1:00 PM • SABINE

Programming presented by the Latino Franchise Association (LFA). Led by founder and CEO Rafael Alvarez, this session is one in a series of informative panel discussions and presentations that explore the impact, progress, and promise of Hispanic entrepreneurship – both here in the U.S. and in Latin America.

SPONSORED BY:

FROM EMPLOYEE TO ENTREPRENEUR

NOVEMBER 15 • 1:00 PM - 2:00 PM

When transitioning from an employee to an entrepreneur, it's a journey from paycheck security to following your passions, building skills, seeking assistance, understanding markets, and leveraging your strengths to build and earn greater rewards. The right franchise provides you with a proven business model from which to build success, that requires courage, resilience, and the ability to heighten your own satisfaction and greater financial impact. Shannon Black with SCORE Austin will present relevant topics and no cost services available to help you succeed.

SPONSORED BY: WORKSHOP IS AN ADDITIONAL FEE*

BUILD A DIGITAL FRANCHISE LEAD GENERATION PROGRAM THAT DELIVERS FRANCHISE SALES

NOVEMBER 15 • 1:00 PM - 2:00 PM • SAN ANTONIO

Discussions will include how to build and provide creative digital marketing strategies tailored to meet business and brand objectives to attract franchise buyers. Learn about finer points of back links and content development, and integrated marketing strategies.

SPONSORED BY:

LATINOS / LATINAS FRANCHISORS & BRAND FOUNDERS

NOVEMBER 15 • 2:00 PM - 3:00 PM • SABINE

Programming presented by the Latino Franchise Association (LFA). Led by founder and CEO Rafael Alvarez, this session is one in a series of informative panel discussions and presentations that explore the impact, progress, and promise of Hispanic entrepreneurship – both here in the U.S. and in Latin America.

SPONSORED BY:

SHOULD YOU FRANCHISE YOUR BUSINESS - MAKING THE CHOICE THAT'S RIGHT FOR YOU

NOVEMBER 15 • 2:30 PM - 3:30 PM • SAN ANTONIO

This seminar covers the ins and outs of franchising your business. From launch to growth, strategies to expand your brand, and how to set up your franchisees for success. We will also touch on having the “end in mind” with keys to adding investors to exit with a Sale to Private Equity.

SPONSORED BY:

ARE YOU A PERFECT FIT FOR FRANCHISING?

NOVEMBER 15 • 2:30 PM - 3:30 PM • SAN MARCOS

If you’re wondering:· “Should I buy a franchise?” or “Should I franchise my business?” or “Will franchising work for me?” or Any similar question about franchising . . . We’ve got the perfect seminar for you!

Dr. John P. Hayes, Titus Chair for Franchise Leadership at Palm Beach Atlantic University, will help you determine your “fit” for franchising. With 40+ years of experience as a franchisee, a franchisor and an advisor to franchise companies, Dr. Hayes knows the pros and cons of franchising and he’ll help you understand why franchising works, why it might be a perfect career choice for you, and why you should spend your valuable time investigating franchising. This hour-long seminar is free and it will provide you with trustworthy information that you can use to decide your future in franchising.

SPONSORED BY:

FRANCHISE YOUR BUSINESS

NOVEMBER 16 • 10:30 AM - 11:30 AM • SAN MARCOS

This one-hour session provides business owners interested in franchising or those trying to determine if franchising is a legitimate growth option a look into the franchise model. It will help business owners understand whether their business is franchisable, franchising versus alternative growth strategies, the process of franchising, legal requirements, quality control, franchise best practices, costs, and potential returns.

SPONSORED BY:

THE A TO Z'S OF BUYING A FRANCHISE

NOVEMBER 16 • 11:00 AM - 12:30 PM • SAN ANTONIO

If you're looking for no-nonsense, cut-to-the-quick, how to evaluate franchises so that I can buy one that's right for me . . . this is the workshop you need. This is the perfect workshop for people who are just getting started with their research, as well as those who are close to making a decision to buy a franchise.

SPONSORED BY:

WORKSHOP*

FRANCHISING 101: EXPLORING THE FRANCHISE BUSINESS MODEL FOR VETERANS, WOMEN AND MEMBERS OF DIVERSE OR UNDERSERVED COMMUNITIES AND OTHER ASPIRING ENTREPRENEURS

NOVEMBER 16 • 11:00 AM - 12:00 PM • SABINE

Join leaders from the IFA Foundation for an introductory session on the world of franchising. During this session, franchise executives will outline what the franchise business model is, how far it reaches, and why it is uniquely suited for people of color, underrepresented communities, women, veterans, and more. Attendees will learn why many franchise companies are eager to identify, recruit, support, and advance a more diverse pipeline of talent throughout their brands and how the IFA Foundation can help you explore the franchise opportunities available as a prospective franchisee. This will be a lively, open discussion with lots of interaction from the audience, so bring your questions!

SPONSORED BY:

LA FRANQUICIA DE TU VIDA

NOVEMBER 16 • 12:00 PM - 1:00 PM • SAN MARCOS

Programming presented by the Latino Franchise Association (LFA). Led by founder and CEO Rafael Alvarez, this session is one in a series of informative panel discussions and presentations that explore the impact, progress, and promise of Hispanic entrepreneurship – both here in the U.S. and in Latin America.

WORKSHOP IS AN ADDITIONAL FEE*

MINORITIES BUILDING WEALTH IN FRANCHISING

NOVEMBER 16 • 12:15 PM - 1:15 PM • SABINE

We invite you to a value-packed educational seminar with top experts in the industry that will provide valuable information on how Minorities can profit and build generational wealth as a Franchisee or a Franchisor. During this session, you will learn emerging trends, the leading players in the franchising industry, how technology is affecting growth, getting access to capital, and understanding the regulatory environment.

SPONSORED BY:

SHOULD YOU FRANCHISE YOUR BUSINESS - MAKING THE CHOICE THAT'S RIGHT FOR YOU

NOVEMBER 16 • 1:00 PM - 2:00 PM • SAN ANTONIO

This seminar covers the ins and outs of franchising your business. From launch to growth, strategies to expand your brand, and how to set up your franchisees for success. We will also touch on having the “end in mind” with keys to adding investors to exit with a Sale to Private Equity.

SPONSORED BY:

CREATIVE WAY TO RAISE MONEY TO LAUNCH YOUR FRANCHISE

NOVEMBER 16 • 1:15 PM - 2:15 PM • SAN MARCOS

Programming presented by the Latino Franchise Association (LFA). Led by founder and CEO Rafael Alvarez, this session is one in a series of informative panel discussions and presentations that explore the impact, progress, and promise of Hispanic entrepreneurship – both here in the U.S. and in Latin America.

SPONSORED BY:

FRANCHISE DEVELOPMENT MARKETING AND SALES BEST PRACTICES FOR EMERGING BRANDS

NOVEMBER 16 • 1:30 PM - 2:30 PM • SABINE

This seminar is for Franchise Brands who are looking to improve their franchise development marketing + basic plan to sell your first 100 franchise units.

SPONSORED BY:

MARKETING FOR FRANCHISE SALES

NOVEMBER 16 • 2:45 PM - 3:45 PM • SAN ANTONIO

Franchise lead generation is essential to successful franchise sales. This seminar will teach you how to improve your franchise marketing efforts by leveraging digital age marketing. Topics will include improving lead generation through public relations, social media publishing, search engine optimization, Pay-Per-Click advertising, website design, and inbound marketing.

SPONSORED BY: