JOIN THE JOURNEY METRO BATIBOUW ‘19
METRO
230.000
GROWS and stays the biggest national newspaper with a unique readers profile.
Daily Copies
716.600 Daily Readers
1.734.000 Weekly Readers CIM 2017-2018 - Paper + Digital
2912 2330,3 1953,6
Metro NL+FR (Paper + Digital Versions) Laatste Nieuws+Nieuwe Gazet (Paper + Digital Versions) Nieuwsblad+Gentenaar (Paper + Digital Versions) Metro NL (Paper + Digital Versions) Metro FR (Paper + Digital Versions) Standaard (Paper + Digital Versions) Sudpresse (Paper + Digital Versions) Soir (Paper + Digital Versions) DH/Les Sports (Paper + Digital Versions)
Libre Belgique (Paper + Digital Versions)
Belang van Limburg (Paper + Digital Versions)
METRO
Tijd (Paper + Digital Versions)
TOTAL REACH
Echo (Paper + Digital Versions)
1st POSITION
683 537,1
640,8
Morgen (Paper + Digital Versions)
Avenir (Paper + Digital Versions)
262,2
Gazet van Antwerpen (Paper + Digital Versions) 791,4
967,8
1165,1 1175,7 1076,5 1131,4 940,1
1626,7 1515,1
CIM 2017-2018 - Paper + Digital – (000)
METRO
HIGHEST AUDIENCE AFTER 5 INSERTIONS (25-54)
400.200 606.900 740.600
838.400 915.100 CIM 2017-2018 - Paper + Digital
METRO
EXCLUSIVE READERS
344.100 CIM 2017-2018 - Paper + Digital
46%
57%
54%
METRO
PROFILE We are the people on the move. And we are all on our way. To our work, our study, our meetings, our lives and our future.
43%
57%
39
With professional activity
Average age
34% With kids
64% Main Shopper (VVA/PRA)
58% Higher social groups (1-4)
CIM 2017-2018 - Paper + Digital
ADDED VALUE METRO
METRO EXTRA AUDIENCE Target Group: 24-54 SC 1-4 NP
Metro NL+FR
Tango
Zondag/7Dimanche
TV Mag Six Pack
Big Bang
50,0
45,0
6,5
+17%
40,0
% REACH ON TARGET GROUP
35,0
5,9 30,0
+21% 6,7
25,0
20,0
+30%
7,0 6,7
+30%
39,3
15,0
28,7
10,0
22,5
22,6
Metro + Zondag/7Dimanche
Metro + TV Mag Six Pack
24,5
5,0
0,0 Metro + NP
Metro + Tango
Metro + Big Bang
+28%
METROTIME.BE – ZITA.BE
GROWS And has a triple digit growth *GA september 2018
66% Owns a house or apartment
CIM TGM
25% Likes to change the home decoration & interior from time to time
CIM TGM
64% plans a renovation of their house/apartment in the next 12 months
CIM TGM
TYPES OF RENOVATION IN THE NEXT 12 MONTHS
Doors / windows
Curtains
Bedroom furniture
32,6%
13,7%
10,4%
8,2%
Furniture living room
Mattress / bed base
Kitchen appliances
Kitchen equipment / decoration
Painting / wallpaper
15,6%
13,4%
Garden / terrace decoration
Bathroom
14,3% CIM TGM
11,2%
9,4%
8,2%
Flooring
Insulation roof / floor / spitting wall
9,1%
8,1%
48% spends a large part of their free time to their house or apartment
CIM TGM
o
SOURCES OF ENERGY TO HEAT THE HOUSE 63,9
36,4 24,4 17 5,4 Gas
Electricity
Fuel oil
Wood
Solar power
3,1
2,5
Pellets
Other
1,2
0,1
Heath pump Bio-ethanol
CHANGE GAS AND/OR ELECTRICITY SUPPLIER IN THE NEXT 12 MONTHS. 7,2 8
90,4
Gas
Electricity
No
76% has a private garden next to their house
CIM TGM
o
SPECIAL OFFERS
#BATIBOUW SPECIAL OFFER PRINT
PRINT FREQUENCY PACK 3x 1/1 FULLPAGE (ART 1000 NL +FR – right page placement)
ART 1000
ART 1000
ART 1000
Batibouw Offer € 23.500 Value € 94.031 Discount -75% Conditions are net net & valuable for Batibouw-ads between 11 Feb - 3 March 2019
#BATIBOUW SPECIAL OFFER PRINT
PRINT PUBLI-REDACTIONEEL 3x ½ PAGE NL + FR (created by metro, right page placement)
Batibouw Offer €16.600 Value €67.734 Discount -75% Conditions are net net & valuable for Batibouw-ads between 11 Feb - 3 March 2019
#BATIBOUW SPECIAL OFFER PRINT
CREATE YOUR OWN NEWSPAPER WITH TÊTE-BÊCHE (NL + FR)
Batibouw Offer €29.600 Backcover 1/1 pag in Tête-bêche + 3x 1/1 pags (consecutive, following upon backcover)
Conditions are net net & valuable for Batibouw-ads between 11 Feb - 3 March 2019
Value €131.644 Discount -78%
SPECIAL OFFER PRINT
CREATE YOUR OWN NEWSPAPER WITH TÊTE-BÊCHE (NL + FR)
Batibouw Offer €29.600 Backcover 1/1 pag in Tête-bêche + 3x 1/1 pags (consecutive, following upon backcover)
Conditions are net net & valuable for Batibouw-ads between 11 Feb - 3 March 2019
Value €131.644 Discount -78%
#BATIBOUW SPECIAL OFFER PRINT
PRINT COVERWRAP C1+C2+C4 Cover 1 + 4
Cover 2
Batibouw €39.000 C2
Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
P3
Value €219.406 Discount -82%
#BATIBOUW SPECIAL OFFER ACTIVATION
INSIGHTS / DATA SURVEY Metro will conduct a general survey, dedicated to Batibouw 2019 (timing Jan/Feb 2019)
Advertiser can add relevant questions Advertiser will get survey insights Advertiser will get opt-in data
EXTRA
2x ART 250 PUB
Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
Batibouw Offer € 9.500
#BATIBOUW SPECIAL OFFER ACTIVATION
METRO BUILDING PARTNER 2019 COMBINE BATIBOUW VISIBILITY WITH VISIBILITY IN OUR CONSTRUCTION SPECIALS IN APRIL & OCTOBER 2019 Batibouw period
Construction Week 1 (every day construction content)
Construction Week 2 (every day construction content)
OFFER A Batibouw period + Construction Week 1 OR 2
€ 25.898 Value €103.594 Discount -75%
OFFER B Batibouw period + Construction week 1 AND 2 11/02 – 3/03
2x ½ page PUB
29/04 – 3/05
2x ½ page PUB 1x 1/1 pag NATIVE Logo mention all week
Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
7/10 – 11/10
2x ½ page PUB 1x 1/1 pag NATIVE Logo mention all week
€ 37.034 Value €171.063 Discount -78%
Metrotime.be + Zita.be
#BATIBOUW SPECIAL OFFER DIGITAL
DIGITAL IMPACT PACK BILLBOARD + HALFPAGE
Desktop 970x250
Desktop 300x600
Batibouw Offer €8.125 Value €16.250 Reduction –50%
Tablet (horizontal) 970x250
Tablet (horizontal) 300x600
Volume impressions 650.000 Timing: 3 weeks from 11/2/19 – 3/3/19 Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
Tablet (vertical) 970x250
Smartphone 640x150
Tablet (vertical) 300x600
Smartphone 600x500
Metrotime.be + Zita.be
#BATIBOUW SPECIAL OFFER DIGITAL
DIGITAL MOBILE PREMIUM PACK MOBILE MEDIUM RECTANGLE + MOBILE LEADERBOARD
Batibouw Offer €6.500 Value €13.000 Reduction –50%
Tablet (horizontal) 840x150
Tablet (vertical) 840x150
Smartphone 640x150
Tablet (horizontal) 300x250
Tablet (vertical) 300x250
Smartphone 600x500
Volume impressions 650.000 Timing: 3 weeks from 11/2/19 – 3/3/19 Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
Metrotime.be + Zita.be
#BATIBOUW SPECIAL OFFER DIGITAL
DIGITAL VIDEO PACK IN ARTICLE VIDEO
Batibouw Offer €5.500 Value €11.000 Reduction –50%
Volume impressions 275.000 Timing: 3 weeks from 11/2/19 – 3/3/19 Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
Metrotime.be + Zita.be
#BATIBOUW SPECIAL OFFER DIGITAL
DIGITAL NEWSLETTER PACK MEDIUM RECTANGLE IN NEWSLETTER
Batibouw Offer €2.500 Value €7.500 Reduction –66%
Estimation Volume Open&Read Newsletters: 337.500 Timing: 3 weeks from 11/2/19 – 3/3/19 Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
Metrotime.be + Zita.be
#BATIBOUW SPECIAL OFFER DIGITAL
DIGITAL NATIVE ARTICLE 1 NATIVE ARTICLE METROTIME.BE + ZITA.BE
Batibouw Offer €6.750 Value €13.250 Reduction –50%
Guaranteed High Quality Reads 15 sec: 3.000 reads Timing: 2 weeks between 11/2/19 - 3/3/19 Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
Metrotime.be + Zita.be
#BATIBOUW SPECIAL OFFER DIGITAL
DIGITAL NATIVE CONTENT PACK 3 NATIVE ARTICLES METROTIME.BE + ZITA.BE
Batibouw Offer €16.000 Value €34.500 Reduction –54%
Guaranteed High Quality Reads 15 sec: 8.000 reads Timing: 4 weeks in Feb/March 2019 Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
Metrotime.be + Zita.be
#BATIBOUW SPECIAL OFFER DIGITAL
DIGITAL NATIVE DOSSIER 3 NATIVE ARTICLES METROTIME.BE + ZITA.BE
Batibouw Offer €21.500 Value €55.500 Reduction –62%
Guaranteed High Quality Reads 15 sec: 12.000 reads Timing: 6 weeks in Feb/March 2019 Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
#BATIBOUW SPECIAL OFFER ACTIVATION
WOBBLER
Batibouw Offer € 8.500
Branded pop-up message All-in: production & distribution @500 racks Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
#BATIBOUW SPECIAL OFFER ACTIVATION
METROBOX
Experience, Meet&Greet, Sampling, …
Batibouw Offer On demand
Conditions valuable for Batibouw-ads between 11 Feb - 3 March 2019
QUESTIONS? ASK (Y)OUR MEDIA SPECIALIST
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