Why You Should Include WhatsApp in Your Marketing Strategy? When asked about the most reliable social platform for business, some marketers would take the name of Facebook, others may go with twitter, while Instagram or LinkedIn could be favourite of some marketers. However, they often leave out WhatsApp, which is a huge mistake to make. It is high time for marketers to start counting WhatsApp as one of the effective marketing channels. With around 1.2 billion monthly users, this messaging app is soaring high in popularity. However, it would be an error to take this platform only as a messaging app, it is also a great marketing platform.
Marketers can take advantage of some of the features of this communicating app to reach their targeted audience. Moreover, WhatsApp became a game-changer by launching WhatsApp Business that provide marketers with an opportunity to connect with a generation of instant messengers. So, here are three reasons why marketers should consider the inclusion of WhatsApp into their marketing strategy.
It is cost-effective Unquestionably, WhatsApp is the most cost-effective medium to advertise your product or services as compared to calling or other marketing platforms like email. You can use WhatsApp for business communication with your customers or employees to reduce your long telephone bills. All you need is an internet connection, and then you can carry on with your marketing strategy without putting stress on your pocket. WhatsApp marketing is a better alternative to most of the other online advertising campaigns in terms of ROI, which makes it a perfect marketing solution for small businesses.