5 SMS Marketing Hacks for Small Businesses during This Covid-19

5 SMS Marketing Hacks for Small Businesses during This Covid-19 Has your sales pipeline dried up during this lockdown?

You are not alone. There are thousands of small businesses facing the same scenario, here’s a hack for you that can help to turn that ship around.

Small Business SMS Service Provider The fact is, SMS promotions/marketing for small business is a proven and cost-effective method for driving increased sales and costumers. There are thousands of text message marketing statistics that support this method’s effectiveness. More than 85% of text messages are opened within the first three minutes of receipt. Investing in a text message marketing program is a worthwhile investment in this scenario.

Benefits of SMS Marketing for Small Businesses  Flexibility and Speed SMS communication allows you to create and deliver messages quickly, within a few minutes. Therefore, it is a flexible solution that enables you to immediately react to your competitors’ promotions and to adjust to any changes in the market. 

High Impact and Low Cost Almost all types of marketing require you to invest a lot of money into your ads. This is one of the main challenges for small businesses. Compared to other channels, SMS is cheap and extremely cost-effective, considering its strong impact.

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Quick Surveys According to research, 33% of consumers use their smartphones to respond to surveys.

Small businesses need to know what their customers think about their products, and SMS allows them to save time. Text messages are a great survey tool, and they can help you build strong long-term relationships with your customers.

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Well-Targeted Communication Most business owners understand the importance of proper targeting because it to a large extent determines the success of marketing efforts and helps minimize the cost of communication. Since SMS marketing is usually permission-based, you can speak to an audience of people who are interested in your products or services.

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Automation Opportunities Adopting SMS as a part of your marketing strategy allows you to use automation much more effectively than when dealing with emails and phone calls. On the one hand, emails and calls are quite effective as notifications.

On the other hand, they are much more likely to be ignored than SMS. Also, SMS can be fully automated, which is great if you need to send more messages or to re-send messages to make sure that the audience will read them.

Tips To Remember Before Start Using SMS Services 1. Don’t Forget That Timing Is the Key: Timing is important because SMS doesn’t allow you to enforce visual recognition of your brand. You should study your target audience and determine the best time to contact them.

For example, if you own a pizza delivery, the best solution is to send your messages during lunch hour.

2. Create High-Quality Content: Given that you only have 160 characters, you should make sure that your SMS is perfect.

Keep it simple. Avoid abbreviations, complex terms, acronyms, and other elements that can make your text difficult to read.

3. Include a URL or Phone Number: A good practice is to include a URL or phone number at the end of your messages. In this case, the only problem is the length of your URL because you have a character limit.

Therefore, use URL softeners.

4. Choose the Right Service Provider: Sending Bulk SMS for a small business should be cheap and simple not expensive and timeconsuming. Many service providers can help you with that, but choosing the right one is always important, CellCommNext is the leading SMS Marketing for Small Businesses provider in India.