Issue 12, June 27, 2012
social Marketing talk
fr om Big Red Printing
what’s NEW Are you doing Twitter all wrong? As I was reading my daily email from Mashable today, I came across an interesting article entitled, “Sorry, Marketers, You’re Doing Twitter Wrong” [REPORT]. According to the article, the author says that most marketers are tweeting on the wrong day and too often. Read it for yourself and see how you can change your Twitter strategy to do it right! http://mashable.com/2012/06/26/marketersfailing-twitter-study/
RECOMMENDED resource
Marketing Daily from Media PostNEWS w w w. m e d i a p o s t . c o m / p u bl i c a t i o n / marketing-daily/ Another great resource that I look forward to reading on a daily basis is the “Marketing Daily” that is written by Media Post. It is filled with articles about what larger corporations are doing in the social marketing world. Even though we are a small business, it still consistently gives me some great ideas to build off of. Sign up to get the Marketing Daily delivered to your inbox every day.
App This, App That...Why Do I Need Apps? Has your business explored the world of adding apps to your Facebook Page yet? If not, you might be missing out on some great marketing exposure as well as customer engagement! At Big Red Printing, we currently have 2 custom apps added to our website, one where we post this newsletter and the other where we post our monthly coupon. The app portion of your Facebook Page is great real estate to engage your customers, whether it is with coupons, newsletters, email sign- We currently have apps installed on our Facebook page. See above. ups, etc. Facebook pages allow you to use up to 12 apps at one time! Some of the 12 apps that you are allowed are “mandatory” such as Photos, Likes, Events and Maps. There are millions, well maybe that is a bit of an exaggeration, of apps out there, but I am going to explore a few of my favorites. (If you want to see what they look like in action, visit our Facebook page as we utilize them on our page: facebook.com/bigredprinting) App Bistro—appbistro.com/# This is not an app, but it is my go to destination to discover new apps. App Bistro is full of suggested apps for many different categories. They will even email you weekly to tell you what apps they think you might be interested in based on your favorites. Issuu—issuu.com Issuu is an app that lets you publish and share your publications for free and embed them on websites, blogs, and social networks. This is a great place to store PDF documents and then use the code that issuu creates to embed on your Facebook Page. We use the Issuu app to post this newsletter on our page. Woobox—woobox.com Woobox is an awesome app that lets you create a wide variety of interactive things to add to your website such as: coupons, sweepstakes, polls, custom facebook tabs, photo contests, instant win games, Pinterest tabs, and Twitter tabs.
social WORD of the week...
Apps — Apps is an abbreviation for application. An app is a piece of software. It can run on the Internet, on your computer, or on your phone or other electronic device.