Issue 15, September 27, 2012
social MARKETING talk
FR OM BIG RED PRINTING
we’re BACK After a brief intermission from sending out our bi-weekly newsletter, Social Marketing Talk -- and with a new and improved digital look -- we are back and ready to continue to provide you with the most up to date news and information about Social Media, Marketing and Printing! As always, if you have any questions, feel free to contact us at 402-379-0616.
what’s NEW According to Mashable: 50% of Consumers Value a Brand’s Facebook Page More Than It’s Website! Have you been contemplating whether or not your business or organization should start utilizing social media as one of the many parts of your Marketing Plan? As the headline of this article states, consumers are now valuing a brand’s Facebook Page more than they value their website. This isn’t saying you shouldn’t have a website, because that is still a very important piece of your marketing puzzle, however, in addition to your website, you need to seriously consider including social media as part of your 2013 Marketing Plan, if you are not already utilizing it. It’s true, social media sites are the number one resource people use when researching businesses and organizations, to keep up to date with the latest news and to keep in touch with friends and family. Check out the screenshots to see some of the results of a recent study of 1,000 social media users.
RECOMMENDED RESOURCE
Social Media Marketing, By Liana “Li” Evans If you have not had the opportunity to read “Social Media Marketing” by Liana “Li” Evans, it is hands down one of the best resources that you will find on the topic of social media. Whether you are a seasoned social media pro or just getting started, this book has valuable information for everyone!.
For more information on the importance of making social media a part of your 2013 Marketing Plan, be sure to take some time to read the article from Mashable, “50% of Consumers Value a Brand’s Facebook Page More Than Its Website [INFOGRAPHIC]” http://tinyurl. com/9la2ku9
social WORD OF THE WEEK...
Circles— Circles are clusters of a user’s friends on Google+, meaning you can group certain people you choose to connect with on your Google+ into a certain Circle--such as colleagues, college connections, family, etc. When you want to share content with only these individuals, you include that specific Circle in your post’s sharing options.