Issue 4, February 22 , 2012
social Marketing talk
fr om Big Red Printing
what’s NEW HOW MUCH TIME DO YOU SPEND PER DAY ON SOCIAL MEDIA SITES? Have you ever kept track of how much time you spend each day on social media sites? Too much time? Too little time? While there is really no right answer, a recent survey completed by SmartPulse sheds some light on how much time people are spending on social media sites. Less than 1 hour: 30.31% 1-2 hours: 25.62% 2-3 hours: 13.12% 3-4 hours: 10% 4-8 hours: 9.69% No time: 6.25% More than 8 hours: 5% Source: www.smartblogs.com
RECOMMENDED Resource
Mari Smith www.marismith.com
Mari Smith is one of the most knowledgeable Facebook gurus out there! I recently tuned in to one of her webinars entitled, “Facebook 2012, What You Need to Know,” and was amazed by all of the ideas, tips and tools on how to extend the reach of business facebook pages. I would highly recommend checking out the resources she has available on her website!
social WORD
of the week...
Social Media IS The New Word of Mouth Marketing Word of mouth marketing has always been the most effective form of marketing because, naturally, we trust our friends opinions about products and services that they have used. Social Media has changed word of mouth marketing. Now you are able to get opinions from more people than just your social circle. Did you know that product reviews posted by strangers are among the most trusted sources of information? According to DP Dialogue, “14% of people trust ads, while 78% of How word of mouth marketing evolved to social media. people trust consumer Source: marketingconversations.com recommendations. This means that 2/3 of the economy is influenced by personal recommendations.” Before today’s consumers visit a store, they grab their laptop, Ipad, tablet, smartphone, or any other wired device and visit social media sites, company websites, reviews sites, and etc. to learn about a product or service. The following are some social actions that consumers take: • Getting an online referral from a friend • Becoming a friend or follower of a brand • Reading blogs where products and services are discussed • Writing reviews about products and services they have purchased • Seeing a brand mentioned on a social networking site such as Facebook, Twitter, or Google+ So, keep in mind that customers are talking about your brand right now, both online and offline. Word of mouth marketing is FREE, but it is your job to get out there and be responsive and interact with your customers.
Meme — A meme on the internet is used to describe a thought, idea, joke, or concept to be shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the “I Can Has Cheezburger?” cat meme that turned into an entire site of memes.