Sample TV Ad: Starbucks' Pumpkin Spice Latte

Page 1

Client: Starbucks Shooting Location: A Starbucks cafe Director: Actors: Cashier, Man, Basic Girls 1-4 TRT: :30 VIDEO

AUDIO

MS OF YOUNG PROFESSIONAL MAN IN HIP BUSINESS ATTIRE AT FRONT OF STARBUCKS LINE

BACKGROUND NOISE OF A BUSY CAFÉ (TRT :30) DING-DONG -- STORE DOOR OPENING SOUNDS

CUT TO CU OF CASHIER AND MAN (cashier is perky, animated, attentive)

CASHIER: Hi! Welcome to Starbucks, how can I help you today?

CU OF MAN (struggling to order, a little confused, squinting to read menu above counter)

MAN: Uhhhh… So, my girlfriend was telling me about this one drink…

CUT BACK TO CU OF CASHIER AND MAN

CASHIER: Hm. Okay….

CU OF MAN (funny hand gestures)

MAN: It’s like, a Spicy Pumpkin Frappuccino?

CU OF CASHIER LOOKING AMUSED CUT BACK TO MAN

MAN: Or maybe a uhh, a Spiced Autumn… Macchiato??

CUT BACK TO CASHIER

CASHIER: Perhaps a Pumpkin Spice Latte?!

CUT BACK TO CU OF CASHIER AND MAN

MAN: Yes! That’s the one! (excited)

CUT TO CU OF CASHIER

CASHIER: Yeah! So since our Pumpkin Spice Lattes are sooo popular this time of year we have a separate line for them here…

CUT TO MAN (confused) CUT TO CASHIER POINTING

CASHIER: You’ll just have to head over there.

MS PAN OF LINE OF GIRLS ON A PINK CORDED OFF CARPET; EVERY SINGLE ONE IS ON HER CELL PHONE, HAS A PONYTAIL, AND IS WEARING PINK ACCESSORIES, CUTE BOOTS, AND YOGAPANTS. MAN: Oh… Oh, I… I see CUT BACK TO MAN (In awe, but cooperative, shrugs)

MORE


VIDEO

AUDIO

CUT TO CU OF MAN AND CASHIER, CASHIER IS AMUSED WITH BIG SMILE ON HER FACE CUT TO MAN IN BACK LINE BEHIND ALL THE “BASIC” GIRLS (making obvious effort to look casual, dignified) CUT TO CASHIER NOW WITH DRINK ORDERS AT PICK UP COUNTER

CASHIER: (projecting, emphasizing names) Pumpkin Spice Latte for Natasha!!!

CUT TO BASIC GIRL 1 PICKING UP HER DRINK

BASIC GIRL 1: Thank Yewww!

CUT BACK TO CASHIER

CASHIER: Pumpkin Spice Latte for Kenzie!!!

CUT TO BASIC GIRL 2 PICKING UP HER DRINK

BASIC GIRL 2: Thanks!!

CUT BACK TO CASHIER

CASHIER: Pumpkin Spice Latte for Becky!!!

CUT TO BASIC GIRL 3

BASIC GIRL 3: O.M.G. Thank-you-so-much !

CUT BACK TO CASHIER (smirking)

CASHIER: Alright… and we got a Pumpkin Spice Latte for Mike!

CUT TO MAN PICKING UP HIS DRINK (smiling sheepishly)

MAN: right here

CUT TO MS OF CASHIER HANDING DRINK TO MAN, BOTH EXCHANGING A GOOD-HEARTED CHUCKLE “IT’S #PSL SEASON, GIRL” WORDS ON SCREEN “ONLY AT STURBUCKS” WORDS ON SCREEN WITH COMPANY LOGO

ANNOUNCER: It’s PSL season, girl! (emphasizing girl like “guurrrl!”) Only at Starbucks.


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.