70 MARKET MOVERS
Fulfil
Lindt
Awaken the senses with new Lindt Excellence Caramelised Hazelnut Fulfil serves up ‘a twist on your Fulfil favourite flavours’ flavours’ Fufil, the Irish vitamin and protein bar company, has reinvented the snacking category by offering genuinely tasty, healthier alternatives to people leading busy, health-conscious lifestyles. To date Fulfil has earned a 76% share of the healthy bars category and 14% of total single bars* with its popularity continuously growing through its offering of tasty, healthy alternatives to chocolate confectionery bars. Recently published consumer research indicated that consumers are seeking more complex and diverse tastes for their snack consumption moments, and the demand for white chocolate is up 19% from 2021. A Dunhumby study highlighted the lack of dark chocolate options available, representing only 23% of impulse confectionary ranges. This led Fulfil to develop White Chocolate Peanut Caramel and Dark Chocolate Salted Caramel bars. The launch of these two new flavours reveals Fulfil’s twist on its most popular flavours, Salted Caramel and Peanut & Caramel bars as well as answering the consumer’s desire for more diverse flavours. Both bars will launch this April under the tagline ‘a twist on your favourite flavours’ and will be available nationwide. *(Source: Data Revolution collated EPOS c1700 Stores to week 8 2022)
Nordic Spirit
A tempting new flavour experience, the new Lindt Excellence Caramelised Hazelnut bar brings together the two most popular ingredients in the bars category – hazelnuts and caramel* with shoppers rating it 8.4 out of 10 in terms of taste**. An experience to treat all the senses, Excellence Caramelised Hazelnut is a delicate blend of luxurious rich dark chocolate and crunchy caramelised hazelnuts combined with crisp caramel pieces. As the number one dark bar brand in the category*; with Lindt Excellence, your shoppers will discover the expertise and craftsmanship of Lindt’s master chocolatiers. Blending the most aromatic cocoa beans finest with the fi nest ingredients, to create rich and refined flavour refi ned chocolate of intense fl avour and elegant texture for the ultimate chocolate experience, is their hallmark - and Excellence Caramelised Hazelnut is no different. Supported by a full 360° campaign; including TV, social, PR, in-store sampling and much more, the new Excellence Caramelised Hazelnut is now stocked by supermarkets and retailers nationwide; RRP €2.90. *(Source: Nielsen Total Scantrack Value Sales, February 2022) flavour **(Source: Quantilope research fl avour screening, July 2020)
Nestlé
Nordic Spirit embraces ethos of Nordic minimalism Nordic minimalism is all about simplicity, and a less-is-more approach to life. Nordic Spirit* embraces that spirit. Nordic Spirit high-quality nicotine pouches, without tobacco, smoke or vapour, allow adult consumers to “make the most of every moment, anytime, anywhere”. To avoid disappointing your customers, stock up on Nordic Spirit today. *(18+. This product contains nicotine. Nicotine is an addictive substance.)
What’s colourful and comes in white chocolate? Only Smarties have the answer! Smarties have been synonymous with colourful, chocolatey fun for 85 years – and now the brand is celebrating its landmark birthday with a brand-new product. Nestlé Ireland has announced that white chocolate Smarties will hit shelves across the country from the middle of March. Like the rest of the range, Smarties White will come in recyclable paper packaging and will initially launch in a 38g hexatube. A 100g sharing bag will also be available from June. “White chocolate is becoming ever more popular with consumers, outperforming both milk and dark chocolate at a category level and growing every year to date and we are particularly delighted to now launch Smarties White,” said Maria McKenna, confectionery marketing manager, Nestlé Ireland. In 2021, Smarties became the first global confectionery brand to move all its products to paper. The brand’s new packaging is made from coated paper, paper labels or carton board, all produced from sustainably sourced and recyclable material. Containing no artificial colours, flavours or preservatives, sales of Smarties in the UK and Ireland totalled £72 million (€86 million) in the past year. ■
ShelfLife April 2022 | www.shelflife.ie
