Marketmovers

Fulfil Lindt

Fulfil serves l serves up up ‘a twist on‘a twist on youryour favouriteflavours’favourite fl avours’

Fufil, theIrishvitaminandproteinbar company, has reinventedthe snackingcategory by offeringgenuinelytasty, healthieralternatives to peopleleadingbusy, health-consciouslifestyles. To date Fulfil hasearned a 76% share ofthehealthy barscategoryand14%of totalsinglebars* withitspopularity continuouslygrowingthroughitsofferingoftasty, healthy alternatives to chocolateconfectionerybars.

Recentlypublished consumer researchindicated that consumersare seekingmore complex anddiversetastes for theirsnack consumption moments,andthedemand for white chocolate isup19%from2021. A Dunhumby studyhighlightedthelackofdarkchocolate options available, representingonly23%ofimpulse confectionary ranges. This ledFulfil to develop White Chocolate PeanutCaramel and Dark Chocolate SaltedCaramel bars.

The launchofthesetwo newflavours revealsFulfil’s twist onitsmost popular flavours,SaltedCarameland Peanut & Caramelbarsas wellas answeringthe consumer’s desire for more diverse flavours.Bothbarswill launchthisAprilunderthetagline ‘a twist on your favouriteflavours’and willbe availablenationwide.

*(Source:Data Revolution collatedEPOSc1700 Stores to week82022)

Awaken the senses withnew LindtExcellence Caramelised Hazelnut

A temptingnewflavour experience, thenew LindtExcellence CaramelisedHazelnut barbrings togetherthetwo most popular ingredientsinthebarscategory – hazelnutsandcaramel*with shoppers ratingit8.4outof10in termsoftaste**.

An experience to treat allthesenses,Excellence Caramelised Hazelnutis a delicate blendofluxuriousrichdarkchocolate and crunchy caramelisedhazelnuts crunchy caramelised hazelnuts combinedcombined withcrispcaramelpieces. with crisp caramel pieces. Asthenumberonedarkbarbrandinthe category*;withLindtExcellence, yourcategory*; with Lindt Excellence, your shopperswilldiscover theshoppers will discover the expertiseandexpertise and craftsmanshipofLindt’s master chocolatiers.craftsmanship of Lindt’s master chocolatiers. Blendingthemost aromatic Blending the most aromatic cocoa beanscocoa beans withthe with the finest ingredients,fi nest ingredients, to create richandto create rich and refinedchocolate ofintenserefi ned chocolate of intense flavourandfl avour and elegant elegant texturetexture for theultimate chocolatefor the ultimate chocolate experience, istheirhallmark - andExcellenceexperience, is their hallmark - and Excellence CaramelisedHazelnutisnodifferent. Caramelised Hazelnut is no different. Supported by a full360°campaign; includingTV, social,PR,in-store samplingincluding TV, social, PR, in-store sampling andmuchmore, thenew Excellenceand much more, the new Excellence CaramelisedHazelnutisnow Caramelised Hazelnut is now stockedstocked by by supermarketsand supermarkets and retailersnationwide;RRPretailers nationwide; RRP €2.90.€2.90.

*(Source: Nielsen : Nielsen TotalScantrack tal Scantrack ValueSales, lue Sales, February2022) bruary 2022) **(Source:Quantilope**(Source: Quantilope researchflavourscreening,July2020)research fl avour screening, July 2020)

NordicSpirit NordicSpirit embraces ethos of Nordicminimalism

Nordicminimalismisallaboutsimplicity, and a less-is-more approach to life. Nordic Spirit* embracesthat spirit.

NordicSpirithigh-qualitynicotine pouches,without tobacco, smoke or vapour, allow adult consumers to “make themost of everymoment,anytime, anywhere”.

To avoiddisappointing yourcustomers, stockuponNordicSpirit today.

*(18+. Thisproduct containsnicotine.Nicotineisan addictivesubstance.)addictive substance.)

Nestlé

What’s colourfuland comes inwhite chocolate? Only Smarties have theanswer!

Smarties have been synonymouswith colourful,chocolatey fun for 85 years – andnow thebrandis celebratingitslandmarkbirthday with a brand-new product.

NestléIrelandhasannouncedthat white chocolate Smartieswillhitshelvesacross the country fromthemiddleofMarch.Like the rest ofthe range, Smarties White will comein recyclablepaper packagingandwillinitiallylaunchin a 38ghexatube.A 100gsharingbagwillalsobe availablefrom June.

“White chocolate isbecoming evermore popularwith consumers,outperformingbothmilkand darkchocolate at a categorylevel andgrowing every year to date and we are particularlydelighted to now launchSmarties White,” saidMariaMcKenna, confectionerymarketingmanager, Nestlé Ireland.

In2021,Smartiesbecamethe first global confectionerybrand to move allitsproducts to paper. The brand’s new packagingismadefrom coatedpaper, paperlabelsorcartonboard,allproduced fromsustainablysourced and recyclablematerial.

Containingnoartificial colours, flavoursorpreservatives,salesofSmartiesintheUKandIreland totalled£72 million(€86million)inthepast year. ■