5 minute read
Seenandheard
by Mediateam
Aryzta poised to doublesourdoughand speciality bread capacity at GrangeCastlebakery
Aryztaiscurrentlyinthe final stagesof completingtheinstallationof a new speciality breadmanufacturingplant at itsGrangeCastle bakeryinDublin. The investmentwhichincludes a significant expansionofits state-of-the-artlive sourdough starterplant,will resultin a doubling ofcapacity for theproductionofsourdoughand specialitybreads. The project,supported by EnterpriseIreland,will resultinadditional capacity for bothitsIrishandUKcustomers.
Demand for sourdoughbreadhasshown significantgrowthin recent yearsandthe increasedcapacitywillenableAryzta to keep pace withthisgrowingtrend. This expansionwill alsoallow for thedevelopmentof excitingnew products to meetthe evermore complex tastes ofIrishandUK consumers.
Allthespecialtyandsourdoughbreads produced at theGrangeCastlebakeryare made using a perpetuallive starterwhichhas30 years ofheritageinthebusiness. This starterisused
AnthonyProctor,managingdirector,Aryzta Ireland/UK;KieranRumley,CEO,LoveIrish Food;TaraMcCarthy,CEO,BordBiaand LeoClancy,CEO,EnterpriseIreland
and regeneratedon a dailybasis at the GrangeCastlebakery, creatingtheuniqueand distinctiveflavouroftheAryztapremium sourdoughbreads.
Thisannouncement follows the2020 GrangeCastleinvestmentwhichsaw the installationand commissioningofAryzta’s ‘NextGeneration Stress FreeFrenchBread’ bakingcapability, producingthehighest qualityFrenchbread availableonthemarket today.
“This expansionisanimportant steponthe Aryztajourney to premiumiseourbread range and to alignthebusiness withthe consumer demand for breadswithhighnutritional value, fibre, seeds,grainsandof coursesourdough,” saidAnthony Proctor, managingdirectorof AryztaIreland/UK.
AryztaIrelandisthe ownerofthepopular CuisinedeFrance brandwhich recently celebrated32 yearsintheIrishmarket.
Ireland’s largest grocery shopper studygoeslive withShopperIntelligence’s 2022programme Velo Coffeesponsors‘Brew for BUMBLEance’fundraiser
ShopperIntelligence, theleaderinlargescale, globalshopper insight studies,has completedthedata collection for thelatest wave ofitsIrishprogrammeandwill reportits fifth yearofIrish groceryinsights to clientsfromlate Aprilonwards.
Almost 30,000Irishshoppershave beeninterviewed over the pastfive months to understandthe‘why’behindtheirpurchasing decisions, for over 150categoriesandacross the key grocery, discounterand convenience retailers.
Since itslaunchinIreland fiveyearsago, ShopperIntelligence hasbeen steadilybuilding a reputationasthego-to source for understandingIrishshopperbehaviour, perceptionsand satisfaction. The uniqueshopperinsightsdelivered over thelast four yearshave providedsupplierswithmuchneededdata to supportcategoryplanning,andIrish retailersare increasingly recognisingShopperIntelligence‘s powerfulability, in conjunction withotherdatasources, to drive categoryand store growth.
“Itwillbe fascinating to see, inthis year’s dataset,how Irish shopperbehaviourhaschangedas we move outofthe ‘pandemic years’andintoa new phaseofuncertaintyand price pressures,“said Colm Rooney, countrymanager for ShopperIntelligence Ireland. “Orin fact,willitshow us that somebehaviourshave notchangedandhave actuallybeddedin over the past two years? We reallylook forward to figuringthisout, category by category, retailer by retailer, withourclients ShopperIntelligenceisthe onlyinternational benchmarking over the coming weeksand months,andbuildingthese system built onwhatshoppers category storiesinto their think,wantanddo plans for the year.” Establishedin2013, BUMBLEance hadone vision, to provide transportation services for children affected by serious andlife-limiting conditionsin a fun andsafe environment. The officialchildren’s nationalambulance service ofIreland, Alloftheproceedsfromthe‘Brewfor BUMBLEance’coffeemorningfundraiserwill BUMBLEance providessafe and gotowardsBUMBLEance comfortable transportation for Ireland’s youngest patientsasthey travelbetweentheirhomesand hospitals,hospices,treatment centres,and respite centresnationwide. The service is totallyfree for service users.
This year, BUMBLEance haslaunched a coffeemorningcampaign titled‘Brew for BUMBLEance’.Organisations,schools, communities,and individualsfromall over Irelandare invited to host your own ‘Brew for BUMBLEance’ coffeemorninginaidofBUMBLEance andhelp raise much-neededfunds for Ireland’s youngest patients.
BUMBLEance isdelighted to have Velo Coffee comeonboard to sponsorthe event.
“We at Velo Coffee Roastersare delighted to beinvolvedwith‘Brew for BUMBLEance’,” said Rob Horgan, ownerof Velo Coffee Roasters.“It’s a fantasticopportunity to help raisefunds,so we can continue to bring joy and comfort to someofIreland’s most criticallyillchildren.”
Velo Coffeehaskindlydonateda selectionof coffeesthat BUMBLEance willbedistributing to thosewhosignup to hosta coffee morning. Additionally, celebritychefandBUMBLEance ambassador Aoife Noonanhasprovided recipesthat are ideal for people to create for their coffeemornings.BUMBLEance hasmadethe recipes readily availableonits website aspartofthedigitalfundraisingkitthat people canchoose to receive once they signup.
You can findoutmore informationaboutthe eventonthe BUMBLEance website and‘Register yourBrew’ at www.bumbleance.com/brewforbumbleance.
SuperValulaunches2022 TidyTowns competition
Minister for Ruraland Community Development,Heather Humphreys has launchedthe2022 SuperValu TidyTowns competition.
Since it first took place in1958,the competitionhasgrown from strength to strength. This year, we MinisterforRuralandCommunity willseesomenew and DevelopmentHeatherHumphreyswith exciting awards with IanAllen,managingdirector,SuperValu great prizes,including an award onbat conservation, redesigned awards onclimate action andairqualityandthe continuationofthe Young Personsin TidyTowns award.
“Seeingthe competitionback to itsnormal cycleis very welcome news andnodoubtthousandsof TidyTowns volunteersacross the countryare thrilled to seethe competitionbackinfull swing,” said Minister Humphreys.
This yearmarksSuperValu’s 31st yearofsponsoringthe competition, andSuperValuMDIanAllen commentedonitsimpressive growth over the years.
“There is a great opportunity tocontinuethe evolutionofSuperValu TidyTowns,” hesaid, “enablingus to engageandempower people aroundthe country to create sustainable communities, recognising the valueofourbiodiversity, and coming together to play ourpartin response to climate change.”
The closingdate for receiptofentries for this year’s competitionis 20May. For more informationvisit: www.tidytowns.ie.
SuperValu’s ‘Tap to Donate’ fundraiser returned for World AutismMonth
SuperValu’s ‘Tap to Donate’ fundraisingdrive tookplace in storeslast month to raisefunds for theAsIAm Community Support Team.
The teamprovides a rangeofdirectsupports to autistic peopleandtheir familiesincludingtheAsIAm Autism InformationLine, theAsIAm Advice ClinicsProgrammeandthe AsIAmSeminarSerieswhichisdirectlysponsored by SuperValu.
Runningfrom 7 to 10April, SuperValuencouragedits customers to tap to donate €2 at thetillwhenmakingany purchase to supportautism inclusionduring World Autism Month.
The World AutismMonth theme for thenot-for-profit is ‘SameChance’,which highlightedthebarriersautistic people still regularlyidentify andendure across theareasof social,educationand professionalisminsociety today.
In2021 over €50,000 was raisedduringtheSuperValu fundraisingcampaignandall money wentdirectly to the AsIAm CommunitySupport Team.
Theinitiativeraisedfundsfor AsIAm,whichprovides a range ofdirectsupportstoautistic peopleandtheirfamilies
Many retailershave begunoffering a host ofin-store services to drive footfallandgenerate repeat business.Bankingis a key partofthis strategy, giving consumerssecure access to theircashin a trusted environment.
PointCash by Brinks,the world’s largest cashmanagement company with over 180,000 ATMsin34 countries,offersmarketleading ATM brandingsolutions to help retailerscanengagewith theircustomers.
Brinksoffers featuressuch as ATM wrapping,branding, andon-screenpromotions. Flashanimationor even videocanalsobeshown to enhance thecustomer experience. Beaconingcan targetcustomerswith instantoffers to their mobilesonentry to a store, and receiptprintingensures they canhave additional offersandQR code upselling.
Withthe CentralBankof Irelandpredictingthat the demand for cashwillgrow between4-8%in2022, ATMswillfurtherenhance the destination valueof your store.
Brinks,theworld’slargestcash managementcompany,hasover 180,000ATMsin34countries
BAT Irelandhelps retailers prevent youthaccess to nicotineproducts
Verify, BAT Ireland’s Youth Access Prevention(YAP) programme, provides retailers withdisplay materialsand informationonhow to prevent their tobacco and vapour productsfrombeingaccessed by thoseunder18.
The company created Verify to give supportandpractical information to retailersand staff to ensure it was playingitspart inpreventing youthaccess to nicotine-containingproducts.
Somepeople over 18look youngerthantheirage. That is why itisimportant to ask fora BATIreland’s tobacco and Vusevapourproductsare validIDif you think a customer foradultusersonly looking to purchase tobacco or a vapourproductisunder25.
Ifthishappens you should: • Seekproofofagebefore purchaseofany nicotine-containing product • Ensure theIDprovidedis a validID • Refuseifthey are not over 18orifthey donotproducea validID
BAT Ireland’s tobacco and Vuse vapourproductsare for adultusers only. If you have any questionsabout Verifyorneedmore POS materials, contact yourBAT Irelandtrade representative. ■
Atwistonyour favouriteflavours
