5 minute read
Sugarconfectionery
by Mediateam
Sweetstreet
Featuringmuch-lovedfavouritesand a hostofexcitingnewinnovative products,thesugarconfectionery marketisthriving. ShelfLife highlights allthelatesttrendsandnewest developmentswithinthesector
Retailersknowall too wellthatwhenit comes to productsthat consumers impulsebuy,sugar confectioneryis particularly tempting,especiallyamong children. Evenas we becomemorehealth consciousasanation, sweettreatsare stilla stapleintheIrishdietassugar-freeor
Vegan-friendly sweets
Rowntree’s, a brandlong synonymouswith sugar confectionery, isensuringthat asmany peopleaspossiblecanenjoy itsfruitychews withthe extensionofthebrand’s vegan friendlyportfolio. The recentlylaunched vegan friendly Rowntree’s FruitGums and Rowntree’s Pick & Mix join existing vegan friendlybrandswithinthe rangesuchas Rowntree’s Fruit Pastillesand Rowntree’s Jelly Totsandallare suitable for those following vegetarian, veganand religiousdiets.
Brandnew from Rowntree’s this yearis RandomsSquidgy Swirls. A variantwithinthe already wellloved Randomsbrand,thislatest launchissure to win over fansbotholdand new. RandomsSquidgy Swirlsarea tonguetantalisingassortmentoffruitand yoghurtflavourcreamy-tastingjelliesinthree varieties: blackcurrantand yoghurt, strawberryand yoghurtandappleand yoghurt. They are chewy withanimmenselysatisfyingsquidge making fora playfultreat for fruitychew loversofallages.
Alsonew to the Rowntree’s rangeare Jelly Tots Tropical Tots. A veganfriendlytreat, Tropical Totsare madewith realfruit juice and comein five tangy flavours: passionfruit,peach, pineapple, grapefruitand mango. Mintsare very much a functional/ destinationsegment ofthesugar confectionery market,with shoppersactively seekingout products to freshen theirbreathafter a reducedsugarproductsgainmomentum. What’s more, manybrandsare keen to cater to thegrowing veganpopulationwith gelatine-free formatsoftheirmostpopular sweets. For example, Rowntree’s veganfriendlytreatsaresuitable forthose following vegetarian, veganand religiousdiets. coffeeorlunch break.Due to this, whenshopping patterns were impacted by the pandemic over the past two years,it had a knock-on effectonmintsales asshoppershave stayed at home, resultingin fewer outofhome consumption occasions. However, asthe countryhopefully returns to more normal livingpatternswithpeople returning to work andtravel, retailersnow have anopportunity to boost theirmintcategorysalesonce again. Inorder to capitaliseonthisgrowth opportunity, retailersshould start by ensuring they are stockingthebest-sellingpacksacross
According to JeremyDee,managing director, Swizzels,the sweetscategoryis thesecondhighestcategorythatshoppers like to spendtimebrowsingsoitiscritical to ensure youare stockingthebiggest brands to drivea strong rate ofsaleand thereforeprofit. a rangeofusageoccasions,‘breathfreshness’ and ‘sweettreat’. Polo has a rangeofpopular mint flavoursincludingOriginal,SugarFree andSpearmint.
Therecentlylaunched veganfriendly Rowntree’sFruit Gumsjoinexisting vegan-friendly brands withintherange
Rowntree’sPick & Mix are suitable forthose followingvegetarian, veganandreligiousdiets Polohas a rangeofpopularmint flavoursincludingOriginal,Sugar FreeandSpearmint TheSonasSweetsrangeincludes a €2mixup bag and€1hanging bags whichhasnow been extendedto24 differentvarieties
Sunshinein a bag
Sonas Sweets isanIrishbrandofsugar confectionerydevelopedanddistributed by Ampersand. The word Sonas comesfromthe Irish word meaninghappiness,andSonas Sweetsbrings a littlehappiness andsunshine to Irish consumers everyday!
The Sonas Sweets rangeincludes a €2mix upbagand €1 hangingbags,whichhasnow been extended to 24 different varietiessince itslaunch. The Sonas Sweets rangehasallthe favouritesincludingjellies,sour sweets, bonbons,andliquorice pencils. The 100g hangingbagsarea perfecttreat sizedportion priced at €1.
Retailersand consumerscanalsobeassured
inthesechallengingtimeswhere hygiene, healthand foodsafetyare at the fore of people’s mindsthat Sonas Sweetsis a premiumqualityofferingandthehighest standardsof foodsafetyand compliance with legislationhave beenensured for the wellbeingof consumers.Sonas SweetsMix-Ups are allhand-packedin a factoryindouble laminate bagswith a re-sealabletabwhichare fully compliantwithtraceabilityandbestbefore-date alongwith strict controlsand conditionscarriedout by staffthroughoutthe productionandpackingprocesses.
If you are interested in stockingSonas Sweets,getin touchwithAmpersandon 01 4130150oremailinfo@ampersandsales.ie or visit www.ampersandsales.ie.
Share theyum
Swizzelspredicts thatsharing bags saleswill continuetogrow aswereturnto pre-Covidlife
Swizzelshas a broad rangeof productsto fit shopperneeds, includingsingles,sharing bags andseasonallinestomaximisesales
According to Jeremy Dee, managingdirector, Swizzels, the sweetscategoryisthesecond highest categorythat shopperslike to spend timebrowsingsoitiscritical to ensure you are stockingthebiggest andbest brandsthat will drivea strong rate ofsaleandtherefore profit. Swizzelshas a broad rangeofproducts to fit shopperneeds,includingsingles,sharingbags andseasonallines to maximisesales.
Whilst sugar confectioneryisboughtall year round,there are strongspikesinthesummer monthsandaroundHalloween. Timeofday is also a criticalmeasure as a lotofsugar confectioneryisboughtintheafternoonand evenings. Withthisinmind, countlinesand singleproduct confectionerywillbeinhigher demandduringthe warmermonths,asmore customerswillbepurchasing sweets for themselvesonthego.
Researchalsosuggeststhat in-homeeating occasionshave risen by +60%**,likelydue to thepandemic,meaningbigger at home family andsocialoccasionsare growingin importance**.
Assuch,shoppersare looking for sharing packs to cater for get-togethersandensure they have a mixture of sweetoptionsthat the whole familycanenjoy. Swizzelspredictsthat sharingbagssaleswill continue to grow.
Perfect for allsharingoccasions, Swizzels’ Varietybagshave recentlybeen rebranded to include everyone’s favouritesinthreedifferent packs,suchas Luscious Lollies, Scrumptious Sweets,and CuriousChews. Availablewith a £1RSP, thebagsare freefromartificial colours andthey are allnow suitable for vegans. 4.1%oftheIrishpopulation,or146,426 adults, followa vegandiet. The researchalso showed that themajorityoftheseadults,54%, were aged18 – 34.
Retailersshould considerproviding a vegan/ vegetarianselection to accommodate those withdietary requirements,as wellas stocking varietybagsandsharingpacksthat offer something for everyone.
Swizzels’ rangeofChew Barsare also suitable for vegetariansand veganswhichis clearlyhighlightedonfrontofpack,ensuring that shopperscanbe confidentthey are makingtherightchoice whenit comes to purchasingsugar confectionery.
Bringinginnovation to children’s confectionery
Shelton specialisesinmarketingchildren’s candiesandtreatswhichbring a little quirkiness anddisruption to the confectionery aisle. Children’s impulsenoveltiesare ingreat demand,and Pez Dispensers(RRP:€2.00) andCandy Refill Packs(RRP: €1.50)have becomespecialgo-to treats for childrenofall ages. Pez Dispensersare collected worldwide, withspeciallimitededitionsoftenchanging hands for largesumsofmoney.
Pez is a trueleaderinbringingfun to their fans,andthere isnowa Pez-Play App, where anyonecangoonlineanddownload Pez games to play withother Pez fans.Checkout Pez Refillpacks for more details.
Bringinginnovation to children’s confectioneryisalso a special feature which Look-O-Look deliversinsomany ways. LookO-LookCandyPizza,CandyBurgers,andnew FrenchFries Take-Aways, togetherwiththe new PartyCrackerandiconicCandyFlower Bouquetscanbrightenupany kiddie’s party, orspecialoccasion.Sales figurespeakduring thesummermonths for all Look-O-Look products,andthenew Look-O-Look floor stands feature2x shelves to carrytraditional hangingbags,andseveral Candy Take-Away novelties.
Trolli has a new face andlogo, andthisis shown to great effectwiththenew TrolliBig Burger, featuring a moderndesign stand, whichcreates fantasticimpactinany store. The Trollimotto isthat “Life is far too important to betaken too seriously!”andthis canbeseeninsomany oftheirquirky quality confectionerycreations.
Chocolate Surprise Eggsare always a winnerwithchildren,and Zaini Chocolate Eggs feature famouschildren’s licences includingBarbie, Paw Patrol,SpongeBoband many more. MadewithpremiumItalian chocolate, theseeggswithsurprise toys are alsogluten-free, andcanbesafelysharedwith childrenwithwheat-intolerances.
Sheltonalsolaunchedthe WOM brandof noveltiesin2021,whichincludemany versions ofcandysoothers to put a differentsmileon anyone’s face – nomore masks! Theseunique dummiespromise to be a great funitem during thesummermonths. For further informationonalltheitemshere, contact Shelton at so@shelton.ie. ■
*(Source:CategoryBenchmark research, February2020 to August2021) **(Source:LandmarkQ42020) ***(Source:IRI,Sugar Confectionerycategory, ValueSales 12wks to 31/10/2021, TotalMarketdata) ****(Source:IGDCategorybenchmark research,Jun-Sep’18. Base:3,633Britishsupermarketshoppers/115 confectionery shoppers) *****(Source:BordBia’sDietaryLifestyles Report,Nov2018) ******(Source:Futureof Food,2019)
DiamondMistBar isasingleusedisposablerangeofvapes,bringingamodernlookandbrandingto thevapemarket.Madewithahighqualityfinishandamodernstylishdesign,theadvantagesofdisposablevapesisthereisnoneedto rechargeor refill.TheDiamondMistBarbrandhasseendramatic growthsinceithasbeenlaunchedintotheIrishmarket. Availablein11GreatflavoursfromIcedMango, RefreshingMinttoGrapeIce,thereisaflavourforeveryone.
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