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SEEN AND HEARD
Aryzta poised to double sourdough and speciality bread capacity at Grange Castle bakery Aryzta is currently in the final stages of completing the installation of a new speciality bread manufacturing plant at its Grange Castle bakery in Dublin. The investment which includes a significant expansion of its state-of-the-art live sourdough starter plant, will result in a doubling of capacity for the production of sourdough and speciality breads. The project, supported by Enterprise Ireland, will result in additional capacity for both its Irish and UK customers. Demand for sourdough bread has shown significant growth in recent years and the increased capacity will enable Aryzta to keep pace with this growing trend. This expansion will also allow for the development of exciting new products to meet the ever more complex tastes of Irish and UK consumers. All the specialty and sourdough breads produced at the Grange Castle bakery are made using a perpetual live starter which has 30 years of heritage in the business. This starter is used
Anthony Proctor, managing director, Aryzta Ireland/UK; Kieran Rumley, CEO, Love Irish Food; Tara McCarthy, CEO, Bord Bia and Leo Clancy, CEO, Enterprise Ireland
Ireland’s largest grocery shopper study goes live with Shopper Intelligence’s 2022 programme Shopper Intelligence, the leader in large scale, global shopper insight studies, has completed the data collection for the latest wave of its Irish programme and will report its fifth year of Irish grocery insights to clients from late April onwards. Almost 30,000 Irish shoppers have been interviewed over the past five months to understand the ‘why’ behind their purchasing decisions, for over 150 categories and across the key grocery, discounter and convenience retailers. Since its launch in Ireland five years ago, Shopper Intelligence has been steadily building a reputation as the go-to source for understanding Irish shopper behaviour, perceptions and satisfaction. The unique shopper insights delivered over the last four years have provided suppliers with much needed data to support category planning, and Irish retailers are increasingly recognising Shopper Intelligence‘s powerful ability, in conjunction with other data sources, to drive category and store growth. “It will be fascinating to see, in this year’s dataset, how Irish shopper behaviour has changed as we move out of the ‘pandemic years’ and into a new phase of uncertainty and price pressures,“ said Colm Rooney, country manager for Shopper Intelligence Ireland. “Or in fact, will it show us that some behaviours have not changed and have actually bedded in over the past two years? We really look forward to figuring this out, category by category, retailer by retailer, with our clients over the coming weeks and Shopper Intelligence is the only international benchmarking months, and building these category stories into their system built on what shoppers plans for the year.” think, want and do
ShelfLife April 2022 | www.shelflife.ie
and regenerated on a daily basis at the Grange Castle bakery, creating the unique and distinctive flavour of the Aryzta premium sourdough breads. This announcement follows the 2020 Grange Castle investment which saw the installation and commissioning of Aryzta’s ‘Next Generation Stress Free French Bread’ baking capability, producing the highest quality French bread available on the market today. “This expansion is an important step on the Aryzta journey to premiumise our bread range and to align the business with the consumer demand for breads with high nutritional value, fibre, seeds, grains and of course sourdough,” said Anthony Proctor, managing director of Aryzta Ireland/UK. Aryzta Ireland is the owner of the popular Cuisine de France brand which recently celebrated 32 years in the Irish market.
Velo Coffee sponsors ‘Brew for BUMBLEance’ fundraiser Established in 2013, BUMBLEance had one vision, to provide transportation services for children affected by serious and life-limiting conditions in a fun and safe environment. The official children’s national ambulance service of Ireland, BUMBLEance All of the proceeds from the ‘Brew for provides safe and BUMBLEance’ coffee morning fundraiser will comfortable go towards BUMBLEance transportation for Ireland’s youngest patients as they travel between their homes and hospitals, hospices, treatment centres, and respite centres nationwide. The service is totally free for service users. This year, BUMBLEance has launched a coffee morning campaign titled ‘Brew for BUMBLEance’. Organisations, schools, communities, and individuals from all over Ireland are invited to host your own ‘Brew for BUMBLEance’ coffee morning in aid of BUMBLEance and help raise much-needed funds for Ireland’s youngest patients. BUMBLEance is delighted to have Velo Coffee come on board to sponsor the event. “We at Velo Coffee Roasters are delighted to be involved with ‘Brew for BUMBLEance’,” said Rob Horgan, owner of Velo Coffee Roasters. “It’s a fantastic opportunity to help raise funds, so we can continue to bring joy and comfort to some of Ireland’s most critically ill children.” Velo Coffee has kindly donated a selection of coffees that BUMBLEance will be distributing to those who sign up to host a coffee morning. Additionally, celebrity chef and BUMBLEance ambassador Aoife Noonan has provided recipes that are ideal for people to create for their coffee mornings. BUMBLEance has made the recipes readily available on its website as part of the digital fundraising kit that people can choose to receive once they sign up. You can find out more information about the event on the BUMBLEance website and ‘Register your Brew’ at www.bumbleance.com/brewforbumbleance.
