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rekomendacje| selektywne

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rekomendacje | apteczne

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UdziaĹ&#x201A;y iloĹ&#x203A;ciowe razem .............................7,2 mln szt. Coty ............................................17% Procter & Gamble .................... 15% La Rive .......................................15% Bi-es ...........................................14% Sarantis........................................7% UdziaĹ&#x201A;y wartoĹ&#x203A;ciowe razem ........................... 271,3 mln zĹ&#x201A; Coty ............................................30% Procter & Gamble ....................28% Sarantis........................................8% La Rive .........................................7% Bi-es .............................................6% ĹşrĂłdĹ&#x201A;o : MEMRB, IX 2008 â&#x20AC;&#x201C; VIII 2009 r.

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ternetowe, w ktĂłrych moĹźna nabyÄ&#x2021; wody toaletowe i perfumowane po bardzo atrakcyjnych cenach. CieszÄ&#x2026; siÄ&#x2122; one coraz wiÄ&#x2122;kszym powodzeniem wĹ&#x203A;rĂłd nowoczesnych Polek. To wspaniaĹ&#x201A;e rozwiÄ&#x2026;zanie rĂłwnieĹź dla osĂłb, ktĂłre ze wzglÄ&#x2122;du na miejsce zamieszkania nie majÄ&#x2026; moĹźliwoĹ&#x203A;ci dokonania zakupu w perfumerii lub z braku wolnego czasu preferujÄ&#x2026; â&#x20AC;&#x17E;nowoczesny shoppingâ&#x20AC;?. Niemniej najbardziej popularnym kanaĹ&#x201A;em sprzedaĹźy zapachĂłw pozostajÄ&#x2026; niezmiennie drogerie, gdzie oprĂłcz fachowej obsĹ&#x201A;ugi moĹźna jeszcze liczyÄ&#x2021; na moĹźliwoĹ&#x203A;Ä&#x2021; wyprĂłbowania zapachu przed zakupem lub otrzymania bezpĹ&#x201A;atnej prĂłbki z wybranÄ&#x2026; wodÄ&#x2026; toaletowÄ&#x2026;.

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Dla dziewczyn, ktĂłre traktujÄ&#x2026; Ĺźycie z lekkim przymruĹźeniem oka kulvwlqd jxlohud e| ljkw ĂľlurvfdqĂś wr xzrg}lflhovnl }dsdfk } qxwnÂ&#x152; iljoduqrÂŤflĂ? rpsr}|fmd }dĂą sdfkx wr sr Â&#x152;f}hqlh rulhqwdoq|fk nzldwÂĽzlrzrfÂĽz}dzlhudmÂ&#x152;fhzvrĂą elh flhs r l lqwhqv|zqÂ&#x152; }p|v rzrÂŤÂ? rud}v rg|f}nrelhfrÂŤflĂ?xw|j rz| wrĂ&#x17E; pdqgdu|qndâ f}huzrqh mde nr

l iuh}md srgnuhÂŤorqh xsrmq|p }dsdĂą fkhp srgqlhfdmÂ&#x152;f|fk pljgd ¼zĂ? hufh }dsdfkx vwdqrzl }p|v rz| l v rgnl durpdw nzldwx zdqloll su}hĂą sodwdmÂ&#x152;f| vlÂ&#x2DC; } }dorwq|p }dsdfkhp nzlwqÂ&#x152;fhm eu}rvnzlql l pdmrz|fk nzldwÂĽzĂ?xw|ed}|xzrg}Â&#x152;flhs hp dpeu|lf}duqhmzdqlollâz|}zdodmÂ&#x152;f }p|v rzrÂŤÂ?lsurzrndf|mqrÂŤÂ?Ă?

Dla kobiet, ktĂłre ceniÄ&#x2026; kobiecoĹ&#x203A;Ä&#x2021; i szyk. Ale bez pretensjonalnoĹ&#x203A;ci }ÂĽvw| urn zvsÂĽÂ sudf| rw| } holqh lrq rzrfxmh srzvwdĂą qlhp qrzhjr }dsdfkx klf Ăľrw| rovndĂśĂ? r }dsdfk sr}zdodmÂ&#x152;f| nd¸ghmnrelhflhf}xÂ?vlÂ&#x2DC;oxnĂą vxvrzreh}su}hvdgqhm suhwhqvmrqdoqrÂŤflĂ?

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w|vwndâmhmp rg}lhÂĄf}Â&#x152;gxv}Â&#x2DC;l}dsd  zg}ld dqlxĂ? d¸gdnrelhwdrgqdmg}lh zqlpf}Â&#x152;vwnÂ&#x2DC;vlhelhĂ?klfmhvwlghdoĂą q|godnrelhwânwÂĽuhsrv}xnxmÂ&#x152;su}|Ăą vwÂ&#x2DC;sqhjroxnvxvxlsudjqÂ&#x152;z|ud¸dÂ? vzÂĽmvw|o}shzqrÂŤflÂ&#x152;vlhelhlzg}lÂ&#x2DC;Ăą nlhpĂ?r}dsdfkânwÂĽu|pdrg}zlhuĂą flhgodÂ? hohjdqfmÂ&#x2DC;â zurg}rqh srf}xĂą flh vw|ox l xplhmÂ&#x2DC;wqhjr z|nru}|vwdĂą qldprg|grsrgnuhÂŤohqldz dvq|fk dwxwÂĽz l xnd}dqld shzqrÂŤfl vlhelhĂ? zru}| kduprqlmqh }hvwdzlhqlh ohnĂą nrÂŤflâshzqrÂŤflvlhelhlvw|oxfrxwxuhĂ? qxflhj rz|duex}lurÂŤolq|zrgĂą qhâzvhufxĂ&#x17E;shrqldâjdughqldânzldw orwrvxl}lhorq|ilr hnâed}dgu}hzqd lvdqgd rzdĂ?

Dla koneserek, ktĂłre by byÄ&#x2021; o krok do przodu, potrafiÄ&#x2026; siÄ&#x2122; cofaÄ&#x2021; sto krokĂłw wstecz nrqd l nrqhvhund prg| dwh rvv z|sh qld sudnw|f}qlh nd¸g| dvshnw vzrmhjr ¸|fld hohphqwdpl z xoxelrq|p vw|ox ylqwdjh Ăł prgĂą q|pl xeudqldplâ grgdwndplâ v}wxnÂ&#x152; l dqw|ndplĂ? zlhoeld u}hf}|â nwÂĽuh pdmÂ&#x152;z dvqÂ&#x152;klvwrulÂ&#x2DC;lvÂ&#x152;devroxwqlh srqdgf}dvrzhĂ? hm wu}hfl }dsdfk rqd}zlhlqwdjhĂľrw|rovndĂśmhvw z|mÂ&#x152;wnrzr vw|orz|â z|udilqrzdq| ledug}rnrelhf|Ă?zrfrzrĂąnzldwrzd nrpsr}|fmd z xqlndwrz| vsrvÂĽe


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z|ud¸dpl rÂŤÂ?prghonlgrvw|oxylqĂą wdjhĂ?dsdfkrwzlhudmÂ&#x152;dnrug|u¼¸rĂą zhjrslhsu}xâeld hmiuh}mlrud}ru}hϝ zldmÂ&#x152;fhm pdqgdu|qnlĂ? xwd vhufd mhvwmdngholndwq|durpdw|f}q|exnlhw }kholrwursxâmdÂŤplqxlnzldwÂĽzpljĂą gd xĂ? lhs h ed}rzh qxw| erex wrqndâ zdqloll rud} sl¸pd grgdmÂ&#x152; }dsdfkrzl j Â&#x2DC;elâ z|udilqrzdqld lqrzrf}hvqhjrvw|oxĂ?d rÂŤÂ?mhvwghĂą olndwqdâzlh¸dâ}p|v rzdâdohsu}hgh zv}|vwnlpsrqdgf}dvrzdĂ?

Dla subtelnych kusicielek xsdhvrogĂľdowlfrpsdq|Ăś wrqrzrf}hvq|âd}dud}hpedug}rnrĂą elhf|}dsdfkâsh hqxurnxl}p|v rĂą zrÂŤflĂ? rgndnzldwrzdnrpsr}|fmd }rvwd dgrgdwnrzrqdv|frqdÂŤzlh¸Â&#x152; rzrfrzÂ&#x152; qxwÂ&#x152;Ă? dsdfk vnrpsrqrĂą zd  hdqĂąkduohvlhoâwzÂĽufdwdnlfk }dsdfkÂĽzmdnhuuh xlĂąlpf}| rehuwr dydool lpĂ? xwd j rz|Ă&#x17E; qxwd v}|suxâ f|wuxv|â v|f|olmvnd srĂą pdudÂĄf}dâduex}âpdolqdĂ?xwdvhuĂą fdĂ&#x17E; u¼¸dâ lqg|mvnl mdÂŤplqâ ololdĂ? xwd j Â&#x2DC;elĂ&#x17E;gu}hzrsdf}xolânduphoâzdqlĂą oldĂ?ohjdqfnlhf}huzrqhrsdnrzdqlh }grgdwnlhpdnvdplwqhmzvwÂ&#x152;¸hf}nlâ nwÂĽud grgdmh px xzrg}lflhovnlhjr xurnxĂ?

Dla romantyczek

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Dla zakochanych (szczÄ&#x2122;Ĺ&#x203A;liwie) l pr l pr uhg ĂľlĂąhvĂś wr sdvmrqxmÂ&#x152;f| rzrfrzrĂąnzldwrz| }dsdfkĂ?lhs dlurpdqw|f}qdnrpĂą sr}|fmd vwzru}rqd mhvw god nrelhw| rgzd¸qhmâ doh l vxewhoqhmĂ?  qxflh j rz| u¼¸rz| juhmsiuxwâ f}huzrqd srpdudÂĄf}dâ pdqgdu|qnd l f}duĂą qdsru}hf}ndĂ?vhufxĂłnrqzdoldâ mdÂŤplq l nzldw phodwlâ }dÂŤ z j Â&#x2DC;el Ăłv}duddpeudâzdqloldâeld hsl¸pr leÂĽewrqndĂ?

Dla nowoczesnej kobiety lĂąhv iru rpdq wr hohjdqfnl l zvsÂĽÂ f}hvq| }dsdfkĂ? ulhqwdoqh hohphqw| mdpdmvnlhjr slhsu}xâ jrϝ g}lnÂĽzljd nlpxv}ndwr rzhmgrgdmÂ&#x152; slÂ&#x2DC;nqrÂŤflsxusxurzhmiuh}mlâmdÂŤplqrĂą zllex jduvnlhmu¼¸|Ă?

Dla kobiet pewnych swej kobiecoĹ&#x203A;ci huixp| q orrp e| hhvh lwkhuvsrrq ĂľyrqĂś wr }dsdfk nzldwrzrĂąrulhqwdoqrĂągu}hzq| su}hĂą sh qlrq| surzrnxmÂ&#x152;fÂ&#x152; plhv}dqnÂ&#x152; nrelhf|fk qxw nzldwrz|fkĂ?  w|fk z|mÂ&#x152;wnrz|fkshuixpdfkvxevwdqfmh }dsdfkrzh vÂ&#x152; vloqlh vnrqfhqwurzdĂą qhĂ? orÂŤÂ?w}zĂ?ur}sxv}f}doqlnd}rvwd d

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Dla kobiet, ktĂłre chcÄ&#x2026; lĹ&#x203A;niÄ&#x2021; Ăąkux sdunolqj dsskluh ĂľdudqwlvĂś wr uhzhodf|mq| }dsdfk vwzru}rq|}p|ÂŤoÂ&#x152;rz|mÂ&#x152;wnrzhmnrĂą elhflhĂ? hvw ÂŤzlh¸| l }p|v rz|â z|Ăą udilqrzdq|lsh hqsrnxvĂ?rqrzrĂą f}hvq|lsh hqhqhujll}dsdfkânwÂĽu| z|ud¸dsudzg}lz|fkdudnwhunrelhĂą w|Ă?zdjÂ&#x2DC;nrqvxphqwhnsu}|flÂ&#x152;jdmÂ&#x152; nroru|rsdnrzdqldânwÂĽuhvÂ&#x152;greu}h zlgrf}qhqds¼ fhĂ?

Dla kobiet, ktĂłrych nie zwiedzie pierwsze wraĹźenie Ăąkuxu|vwdoolqhĂľdudqwlvĂśmhvw nohmqrwhpgodnrelhw|ânwÂĽudjrqrvlĂ? urplhqlhmhÂŤzldw hpânwÂĽuhvsudzldâ l¸nrelhwdânwÂĽudjrx¸|zdâmhvwv}|Ăą nrzqdlqlhrgsduwdĂ?rqrzrf}hvq| lsh hqhohjdqfml}dsdfkânwÂĽu|z|udĂą ¸dsudzg}lzhreolf}hgdp|Ă?dsdfk vwzru}rq|godnrelhwânwÂĽuhsrwudilÂ&#x152; su}hmu}hÂ?u}hf}|qdz|orwlqlh}zlhĂą g}lhlfkslhuzv}hzud¸hqlhĂ?

Dla wolnych i wyzwolonych (takĹźe z konwenansĂłw) rvkkhĂľurguĂ? rujhqvhqĂśmhvw qrzrf}hvq|psurgxnwhprqxwdfk nzldwrzrĂąrzrfrz|fk } grplhv}Ăą ndpl qxw gu}hzq|fkâ fr vwzdu}d mhjr z|mÂ&#x152;wnrzrÂŤÂ? l qlhsrzwdu}doĂą qrÂŤÂ?Ă? rgred vlÂ&#x2DC; z }zlÂ&#x152;}nx } w|p


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asortyment | zapachy damskie

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Zapachy sÄ&#x2026; kategoriÄ&#x2026; sezonowÄ&#x2026;, przez co popularnoĹ&#x203A;Ä&#x2021; okreĹ&#x203A;lonych rodzajĂłw zapachĂłw, nut zapachowych jest róşna w róşnych porach roku. W okresie wiosenno-letnim gĂłrujÄ&#x2026; zapachy Ĺ&#x203A;wieĹźe, kwiatowe, powietrzne, natomiast jesieniÄ&#x2026; â&#x20AC;&#x201C; nieco ciÄ&#x2122;Ĺźsze, bardziej zdecydowane. Kobiety lubiÄ&#x2026; eksperymentowaÄ&#x2021;, zmieniaÄ&#x2021; zapachy w zaleĹźnoĹ&#x203A;ci od róşnych czynnikĂłw - pory roku, dnia czy nastroju. Bardzo szeroka oferta produktĂłw zapachowych na rynku pozwala na dokonywanie róşnego rodzaju wyborĂłw. Zapach staje siÄ&#x2122; manifestacjÄ&#x2026; nastroju, ale rĂłwnieĹź osobowoĹ&#x203A;ci tego, kto go uĹźywa. Kobiety czÄ&#x2122;sto teĹź decydujÄ&#x2026; siÄ&#x2122; na inwestycjÄ&#x2122; w jeden bÄ&#x2026;dĹş dwa

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Dla kobiet, ktĂłre lubiÄ&#x2026; wieczorne klimaty roghq drvĂľurguĂ? rujhqvhqĂś wroxnvxvrz|â}p|v rz|lqdplÂ&#x2DC;wq| }dsdfkânwÂĽu|z|gre|zdf}dulxurn nrelhw|Ă?Â&#x2DC;wqlÂ&#x152;f|¸|flhpâsr |vnxmÂ&#x152;Ăą f|}dsdfkÂŤzlh¸|fkrzrfÂĽzf|wuxĂą vrz|fk vwzru}rqr qd ed}lh }p|Ăą v rz|fk qxw gu}hzd vdqgd rzhjrâ sl¸pd l zdqlollĂ? r lghdoq| }dsdfk qdzlhf}ruqhfkzlohlqlhw|onrĂ?

Dla trochÄ&#x2122; mĹ&#x201A;odszych kobiet dsdfk| dqqdk rqwdqd Ăľg|vwu|exfmdĂ&#x17E; lĂąhvĂś wr lghdoqh ur}zlÂ&#x152;}dqlhsuh}hqwxplnr dmnrzhĂą jr f}| jzld}gnrzhjr god g}lhzĂą f}|qhn rg Ă? odw z}z|¸â fkrÂ? lghĂą

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zapachy niebanalne z wyĹźszej pĂłĹ&#x201A;ki, aby poczuÄ&#x2021; siÄ&#x2122; wyjÄ&#x2026;tkowo â&#x20AC;&#x17E;od Ĺ&#x203A;wiÄ&#x2122;taâ&#x20AC;?, natomiast na co dzieĹ&#x201E; uĹźywajÄ&#x2026; zapachĂłw uniwersalnych. Spory segment rynku kosmetykĂłw zapachowych damskich w Polsce to rynek zapachĂłw w cenach do 25 zĹ&#x201A;. Tu plasujÄ&#x2026; siÄ&#x2122; gĹ&#x201A;Ăłwnie polscy producenci. Segment 50 zĹ&#x201A; i wiÄ&#x2122;cej to raczej producenci zagraniczni ze zróşnicowanÄ&#x2026; ofertÄ&#x2026; zapachĂłw masowych. Obecnie jednak obserwujemy sporÄ&#x2026; aktywnoĹ&#x203A;Ä&#x2021; promocji cenowych zapachĂłw selektywnych i semiselektywnych, dziÄ&#x2122;ki ktĂłrym zapach z gĂłrnej pĂłĹ&#x201A;ki moĹźemy kupiÄ&#x2021; za cenÄ&#x2122; zbliĹźonÄ&#x2026; do ceny kosmetyku masowego. Statystycznie Polka kupuje w roku wodÄ&#x2122; toaletowÄ&#x2026; trzy-cztery razy. Aktualnie w naszej ofercie gĹ&#x201A;Ăłwnym damskim zapachem jest Currara. W portfolio zapachowym marki znajdujÄ&#x2026; siÄ&#x2122; cztery warianty, spoĹ&#x203A;rĂłd

ktĂłrych najbardziej popularna jest Currara Touch & Die. Sklepy kosmetyczne oraz perfumerie to gĹ&#x201A;Ăłwny kanaĹ&#x201A; sprzedaĹźy zapachĂłw. W przypadku masowych wĂłd toaletowych spore znaczenie majÄ&#x2026; hiper- i supermarkety. Wszystkie wymienione miejsca umoĹźliwiajÄ&#x2026; bezpoĹ&#x203A;redni kontakt z markÄ&#x2026;, co w przypadku zapachu jest kluczowe ze wzglÄ&#x2122;du na moĹźliwoĹ&#x203A;Ä&#x2021; wyprĂłbowania i powÄ&#x2026;chania go. Obecnie jednak producenci czÄ&#x2122;sto decydujÄ&#x2026; siÄ&#x2122; na dystrybucjÄ&#x2122; prĂłbek w róşnych kanaĹ&#x201A;ach, co z kolei pozwala klientowi na podjÄ&#x2122;cie decyzji o zakupie zapachu nie tylko przy pĂłĹ&#x201A;ce sklepowej. Kosmetyki zapachowe majÄ&#x2026; szansÄ&#x2122; znaleĹşÄ&#x2021; rzeszÄ&#x2122; swoich odbiorcĂłw takĹźe w sklepach internetowych, szczegĂłlnie gdy klient decyduje siÄ&#x2122; na powtĂłrny zakup marki, czyli jest juĹź z niÄ&#x2026; zaznajomiony.

doqdjuxsdgrfhorzdwrqdvwrodwnl Ăł uÂĽzlhÂŤqlf}nl vhuldorzhm jzld}g|Ă?  jdplh }qdmg}lhp| }duÂĽzqr }dsdfk| ÂŤzlh¸h l nzldwrzh Ăľmdn zuxhwduÜâmdnlvrf}|ÂŤflhrzrfrĂą zhĂľklqhqĂśrud}plnvw|fkgzÂĽfk qxw Ăľrwwd rfnĂśĂ? dsdfk| ljk fkrro xvlfdo Ăľudqjhâ klwhâ hgĂśwrhqhujhw|f}qhârsw|plvw|f}Ăą qhqxw|ânwÂĽuhsrnrfkdmÂ&#x152;ur}ÂŤslhzdĂą qhqdvwrodwnlĂ?}xmhp|zqlfknzldĂą w|ârzrfhâv rgnÂ&#x152;zdqlolÂ&#x2DC;â}p|v rz| fhgulsl¸prĂ?  rgv}hg}lhzf}|qnlâ nwÂĽuhwnzlÂ&#x152;mhv}f}hznudlqlhedmhn ledÂŤqlâsroxelÂ&#x152;vhulÂ&#x2DC;lvqh|dlulhvĂ? zldwrzrĂąrzrfrzh }dsdfk| ur}Ăą exg}Â&#x152;z|reudÂśqlÂ&#x2DC;lrf}duxmÂ&#x152;vzrmÂ&#x152; zrqlÂ&#x152;p rg}lxwnlhnrqvxphqwnlĂ?

z sr Â&#x152;f}hqlx } nxv}Â&#x152;f|pl qxwdpl klelvnxvdlzdqlollĂ?

Dla wytrwanych kusicielek xuududrxfkĂšlhĂľduixplfrĂś wr rulhqwdoqrĂąrzrfrzrĂąnzldwrzd nrpsr}|fmdânwÂĽudklsqrw|}xmhwurĂą slndoqÂ&#x152; ÂŤzlh¸rÂŤflÂ&#x152; g}lÂ&#x2DC;nl v rqhf}Ăą q|p qxwrp khuedw|â ehujdprwnlâ nzldwx srpdudÂĄf}|â u¼¸| l iuh}ml

Dla zawsze pewnych siebie rgd wrdohwrzd rrvh iru rphqqrĂ&#x160;ĂľroohqdzdĂśvsrgrĂą ed vlÂ&#x2DC; sdqlrp rgzd¸q|pâ r vloqhm rvrerzrÂŤflâ rwzduw|p qd }pldq|Ă? dsdfk mhvw }p|v rz| l wdmhpqlf}| g}lÂ&#x2DC;nl durpdw|f}qhpx sr Â&#x152;f}hqlx dnrugÂĽz gu}hzq|fk } nzldwrz|plĂ? r¸qdzqlfkz|f}xÂ?vxewhoqÂ&#x152;qxwÂ&#x2DC; u¼¸|âf}duqhjrilr ndâf}duqhmzdqloll rud}hj}rw|f}qhjrnzldwxndndrĂ?

Dla kobiet, ktĂłre wiedzÄ&#x2026;, jak podkreĹ&#x203A;liÄ&#x2021; kobiecoĹ&#x203A;Ä&#x2021; rgd wrdohwrzd rrvh iru rphqqrĂ&#x152;ĂľroohqdzdĂśmhvweduĂą g}rnrelhfdâz}prfqlrqdqxwÂ&#x152;sl¸pd l dpeu|Ă? zlhg}lh sdqlh ÂŤzldgrph vzhmxurg|âsu}hsh qlrqhsr}|w|zqÂ&#x152; hqhujlÂ&#x152;ludgrÂŤflÂ&#x152;¸|fldĂ?rplqxmÂ&#x152;fh qxw|wrĂ&#x17E;sl¸prâdpeudâdnrug|gu}hzĂą qhâ f}duqd sru}hf}ndâ nohphqw|qndâ rufklghdlsrpdudÂĄf}dĂ?Ä°Ä°


dossier | dezodoranty damskie

Cudowne poczucie

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lojrÂ? srmdzldĂą mÂ&#x152;fd vlÂ&#x2DC; srg sdfkdpl pdâ qlhvwhw|â qlhpl | }dsdfkĂ?rgodwhĂą jrâ¸hjuxf}r |}qdmgxmÂ&#x152;fhvlÂ&#x2DC;zw|p plhmvfxz|g}lhodmÂ&#x152;srwânwÂĽu|rsuÂĽf} zrg|}dzlhudw xv}f}Ăłwhq}dÂŤvsu}|Ăą mdv}|enlhpxur}pqd¸dqlxvlÂ&#x2DC;ednwhĂą ullĂ?u}|nudzrÂĄmhvwz dÂŤqlhz|qlnlhp lfk ur}n dgxĂ? xv}rzdqlh wdnlfk }dĂą sdv}nÂĽzmhvweh}fhorzhĂ?|vwduf}| vlÂ&#x2DC;xp|Â?lvlÂ&#x2DC;jqÂ&#x152;Â?srxoxelrq|gh}Ăą rgrudqwoxedqw|shuvsludqwĂ?

Czasem wystarczy dezodorant lh nd¸g| } qdv srfl vlÂ&#x2DC;mhgqdnrzrĂ?lhnwÂĽu}| qdzhwsrgf}dvlpsuh}| zgxv}qhmvdolsreu}hĂą jlz|sh qlrqhmoxgÂśpl pdmÂ&#x152; sudzlh vxfkÂ&#x152; vnÂĽuÂ&#x2DC;Ă?  w|p z|Ăą sdgnx z|vwduf}d x¸|zdqlh}z|n hĂą

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Antyperspirant â&#x20AC;&#x201C; pocenie pod kontrolÄ&#x2026; g| lqwhqv|zqlh vlÂ&#x2DC; srflp|â srwu}hexmhp| dqw|shuvsludqwÂĽzĂ? dzlhudmÂ&#x152; rqh vroh jolqx f}| f|unrqx l }qdf}qlh rjudqlĂą f}dmÂ&#x152; z|g}lhodqlh su}h} vnÂĽuÂ&#x2DC; zlojrflĂ? }ld dmÂ&#x152; wh¸ dqw|vhsĂą w|f}qlhĂ? euhz relhĂą jrzhm rslqll nrvphw|nl wh qlh eornxmÂ&#x152; juxf}rĂą  ¼z srwrz|fkâ d mhg|Ăą qlh }zÂ&#x2DC;¸dmÂ&#x152; lfk xmÂŤfldĂ? qw|shuvsludqw|Ăłzsu}hĂą flzlhÂĄvwzlhgrgh}rgrudqĂą wÂĽz Ăł g}ld dmÂ&#x152; su}h} fd | g}lhÂĄĂ? z|noh z|vwduf}| zlÂ&#x2DC;f x¸|Â? lfk w|onr ud}â sr

srudqq|psu|v}qlfxĂ?lhvwhw|âlrqh pdmÂ&#x152; zdgÂ&#x2DC;Ă&#x17E; sr}rvwdzldmÂ&#x152; qd xeudĂą qlxâ}z dv}f}dflhpq|pâeld hÂŤodg| Ăłhihnwz|v|fkdqldlnu|vwdol}dfmlvrol jolqxĂ?lhnwÂĽu}|surgxfhqflsuÂĽexmÂ&#x152; z|holplqrzdÂ?whqsureohpâgrgdmÂ&#x152;f vxevwdqfmhw|sxvlolnrq|ânwÂĽuhqlhgrĂą sxv}f}dmÂ&#x152;grfd nrzlwhjrz|vfkqlÂ&#x2DC;Ăą fldnrvphw|nxĂ?}lÂ&#x2DC;nlwhpxsodp|sr qlpvÂ&#x152;pqlhmzlgrf}qhĂ?

By pachniaĹ&#x201A;o dplÂ&#x2DC;wdflh gh}rgrudqw psxovĂŞ hzqlh mhv}f}h z qlhnwÂĽu|fk vnohĂą sdfk xgdmh vlÂ&#x2DC; jr qdplhu}|Â?Ă? r whq nrvphw|n }urel vlÂ&#x2DC; vzhjr f}dĂą vx v}dohqlh prgq| l }dsrf}Â&#x152;wnrzd  wuhqgqdrsu|vnlzdqlhvlÂ&#x2DC;sdfkqÂ&#x152;fÂ&#x152; fkpxuÂ&#x152;}dhur}roxĂ?rovfhĂłplpr ¸hxsrzv}hfkqldmÂ&#x152;vlÂ&#x2DC;frud}edug}lhm zrg|wrdohwrzhĂłqdgdovsrurnrelhw x¸|zdgh}rgrudqwxzurolnrvphw|nx }dsdfkrzhjrĂ?nwxdoqlhedug}ridmĂą qhgh}rgrudqw|}dsdfkrzhwrvhuld

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dossier | dezodoranty damskie wuhv}zlÂ&#x2DC;nv}dn rsrw| }srfhqlhp lqhudjudqfhh{rq|Ă? dÂŤflzrÂŤfl dqw|shuvsludf|mh vÂ&#x152; srgreqh mdn z lqq|fk whjr w|sx dqw|shuvsludqĂą wdfk h{rq|â d grgdwnrz| soxv wr irupx d eh} wdonxâ jg|¸ qlh euxg}l xeudÂĄĂ?  vn dg olqll zfkrg}Â&#x152; wu}| }dsdfk|Ă&#x17E; h{| Ăľqdmgholndwqlhmv}| }}dsdfkÂĽzÜâdss|Ăľprfq|}dsdfk nrmdu}Â&#x152;f|vlÂ&#x2DC;}nodv|f}q|plshuixpdĂą plĂś rud} klq| Ăľfkdudnwhu|vw|f}qdâ f|wu|qrzrĂąwudzldvwdqxwdĂśĂ?

By chroniĹ&#x201A;o rud}f}Â&#x2DC;ÂŤflhmnrqvxphqwnlv}xndmÂ&#x152; nrvphw|nÂĽzâ nwÂĽuh qlh w|onr fkurqlÂ&#x152;â dohlslhoÂ&#x2DC;jqxmÂ&#x152;vnÂĽuÂ&#x2DC;Ă?vn dg}lhwdĂą nlfkgh}rgrudqwÂĽzldqw|shuvsludqwÂĽz }qdmg}lhp|su}hghzv}|vwnlpurÂŤolqqh z|flÂ&#x152;jlânwÂĽuhvÂ&#x152;su}|md}qhvnÂĽu}hâqsĂ? z|flÂ&#x152;j } edzh q|â dorhvxâ oqxâ eld hm khuedw|â u|¸x l sv}hqlf|Ă? }f}hjÂĽoqlh zd¸qh mhvw x¸|zdqlh nrvphw|nÂĽz  djrg}Â&#x152;f|fk qd vnÂĽuÂ&#x2DC; ghslorzdqÂ&#x152;Ă? z¸dgq|pz|sdgnxsrjrohqlxqlh

su}hgd¸}hvwdzÂĽz }dsdfkrz|fkgdpvnlfk UdziaĹ&#x201A;y iloĹ&#x203A;ciowe razem ........................2,317 mln szt. Unilever ..................................25,5% Coty Polska ............................16,3% Schwarzkopf & Henkel..........8,3% Bi-es .......................................... 7,7% La Rive ......................................6,4% Nivea Polska ............................6,3% Dramers....................................5,5% Pharma C Food........................4,7% UdziaĹ&#x201A;y wartoĹ&#x203A;ciowe razem .........................52,983 mln zĹ&#x201A; Unilever ..................................24,4% Coty Polska ........................22,4%% Bi-es .......................................... 7,3% Nivea Polska .............................7,1% La Rive ......................................6,4% Schwarzkopf & Henkel..........4,8% Kolastyna ................................. 4,1% ĹşrĂłdĹ&#x201A;o : MEMRB, IX 2008 â&#x20AC;&#x201C; VIII 2009 r.

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qdoh¸|x¸|zdÂ?nrvphw|nÂĽz}donrkrĂą ohpâjg|¸srgud¸qlhqlhgholndwqhmvnÂĽĂą u|srgsdfkdplpdp|jzdudqwrzdqhĂ? ÂŤuÂĽgnrvphw|nÂĽzrz dÂŤflzrÂŤfldfk dnw|zqlhslhoÂ&#x2DC;jqxmÂ&#x152;f|fkzduwr}zuÂĽĂą flÂ?xzdjÂ&#x2DC;qdvhulÂ&#x2DC; dg|shhgwlfn hslourwhfwĂ?Â&#x152;wrlqqrzdf|mqhgh}Ăą rgrudqw|ânwÂĽuhĂ&#x17E;}dshzqldmÂ&#x152;vnxwhf}qÂ&#x152; rfkurqÂ&#x2DC;su}hgsrwhpâslhoÂ&#x2DC;jqxmÂ&#x152;gholĂą ndwqlhvnÂĽuÂ&#x2DC;srgsdfkdpllâfrqlh}z|Ăą nohzd¸qhqlh}dzlhudmddonrkroxĂ? rzd olqld dg| shhg wlfn hslourwhfw}dzlhudz|flÂ&#x152;j}qdĂą wxudoqhjr rohmx vrmrzhjr l dqohlq Ăł gholndwqÂ&#x152; plhv}dqnÂ&#x2DC; hnvwudnwÂĽzâ nwÂĽud f}|ql vnÂĽuÂ&#x2DC; plÂ&#x2DC;nnÂ&#x152; l j dgnÂ&#x152;â d wdn¸h vsrzdoqld rgudvwdqlh z rĂą vnÂĽz srg sdfkdplĂ? rvwÂ&#x2DC;sqh z wu}hfk irupdfk dsolndfmlĂ&#x17E; vsud|xâ nxofhlv}w|iflhĂ?  dgndlsr}edzlrqdz rvÂĽzvnÂĽud mhvw qlhur}huzdoqlh nrmdu}rqd } hvwhĂą w|nÂ&#x152;Ă?ÂŤuÂĽgnrelhwqdmsrsxoduqlhmv}Â&#x152; phwrgÂ&#x152; sr}e|zdqld vlÂ&#x2DC; rz rvlhqld mhvwjrohqlhâgodrsw|pdoqhjrhihnwx zlhohsdÂĄz|nrqxmhwrnd¸ghjrgqldĂ? lhvwhw|âmhvwwrz|}zdqlhgodnrelhĂą

h}rgrudqw| Ăłudqnlqjilup UdziaĹ&#x201A;y iloĹ&#x203A;ciowe razem .......................... 51,9 mln szt. Unilever .....................................27% Nivea Polska .............................16% Coty Polska ...............................10% COlgate-Palmolive.................... 7% Schwarzkopf & Henkel............. 5% Bi-es ..........................................4,5% UdziaĹ&#x201A;y wartoĹ&#x203A;ciowe razem ...........................526,8 mln zĹ&#x201A; Unilever .....................................28% Coty Polska ...............................16% Nivea Polska .............................16% Procter & Gamble ...................... 8% Colgate-Palmolive .................... 6% Schwarzkopf & Henkel..........4,6% ĹşrĂłdĹ&#x201A;o : MEMRB, IX 2008 â&#x20AC;&#x201C; VIII 2009 r.

Drugim, poza temperaturÄ&#x2026;, powodem pocenia jest stres. CzÄ&#x2122;sto mamy do czynienia z nagĹ&#x201A;ym, obfitym poceniem wĹ&#x201A;aĹ&#x203A;nie w momentach stresujÄ&#x2026;cych â&#x20AC;&#x201C; w czasie rozmowy kwalifikacyjnej, pisania egzaminu czy podczas randki. Do pewnego stopnia taka reakcja na stres rĂłwnieĹź jest naturalna. Zdarza siÄ&#x2122; jednak, Ĺźe nawet drobne pobudzenie ukĹ&#x201A;adu nerwowego powoduje bardzo mocne, zdecydowanie zbyt intensywne pocenie. W takich sytuacjach z caĹ&#x201A;Ä&#x2026; pewnoĹ&#x203A;ciÄ&#x2026; warto dotrzeÄ&#x2021; do przyczyny takiego stanu rzeczy. Powodem mogÄ&#x2026; byÄ&#x2021; zaburzenia gospodarki hormonalnej, ale takĹźe np. stany nerwicowe, ktĂłre warto skonsultowaÄ&#x2021; z lekarzem. Dodatkowo warto zauwaĹźyÄ&#x2021;, Ĺźe stres jako przyczyna pocenia rĂłwnieĹź powoduje tzw. zjawisko bĹ&#x201A;Ä&#x2122;dnego koĹ&#x201A;a. Pocimy siÄ&#x2122;, bo siÄ&#x2122; denerwujemy, a poniewaĹź krÄ&#x2122;pujemy siÄ&#x2122; objawĂłw pocenia (mokrych plam, przykrego zapachu), wiÄ&#x2122;c denerwujemy siÄ&#x2122;, Ĺźe siÄ&#x2122; pocimy i tak bez koĹ&#x201E;ca. Na pewno w przypadku mocniejszego pocenia trzeba siÄ&#x2122;gaÄ&#x2021; po silniej dziaĹ&#x201A;ajÄ&#x2026;ce antyperspiranty, ewentualnie rozwaĹźyÄ&#x2021; poskromienie problemu nadpotliwoĹ&#x203A;ci zastrzykiem z botuliny.

fhmvnÂĽu|èlhoh}qdvsrjrohqlxpxvl vrelhudg}lÂ?}sureohphpsrgud¸qlhÂĄ oxe }df}huzlhqlrqhm vnÂĽu|Ă? ¸ Ă&#x2018;Ă&#x2019;Ä&#x2013; nrelhw x¸|zdmÂ&#x152;f|fk surgxnwÂĽz dg| shhgwlfnghnoduxmhx¸|zdqlhÂŤurgĂą nÂĽz gr xvxzdqld rz rvlhqld Ăľ Ă&#x2039;Ă&#x201C;Ă&#x201C;Ă&#x2019;ĂśĂ? dg| shhg wlfn wr pdundâ nwÂĽud z|fkrg}l nrqvxphqwnrp qdĂą su}hflz l rihuxmh gh}rgrudqw| eh} }dzduwrÂŤfl donrkroxĂ? rgdwnrzr z lfkuÂ&#x2DC;fh wudildz dÂŤqlhqrzd olqld

dg| shhg wlfn hslo urwhfwĂ?  qlÂ&#x152; eÂ&#x2DC;gÂ&#x152; prĂą j |jrolÂ?vlÂ&#x2DC;u}dĂą g}lhmĂ?Ä°Ä°


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dossier | makijaĹź karnawaĹ&#x201A;owy

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Okres jesienno-zimowy to tzw. sezon na kolorĂłwkÄ&#x2122;. Przed Ĺ&#x203A;wiÄ&#x2122;tami BoĹźego Narodzenia, sylwestrem i w czasie karnawaĹ&#x201A;u obserwujemy znaczÄ&#x2026;cy wzrost zainteresowania kosmetykami do makijaĹźu. Sklepy kosmetyczne odwiedza coraz wiÄ&#x2122;cej klientek. Polki intensywnie poszukujÄ&#x2026; interesujÄ&#x2026;cych makijaĹźowych nowoĹ&#x203A;ci. Wiele paĹ&#x201E; juĹź od dawna zastanawia siÄ&#x2122;, jak umalowaÄ&#x2021; siÄ&#x2122; na rodzinnÄ&#x2026; kolacjÄ&#x2122;, bal sylwestrowy czy karnawaĹ&#x201A;owÄ&#x2026; imprezÄ&#x2122;. DoskonaĹ&#x201A;ym pomysĹ&#x201A;em jest wyjĹ&#x203A;cie naprzeciw oczekiwaniom klientek i wprowadzenie do oferty serii kilku komplementarnych produktĂłw, ktĂłre umoĹźliwiajÄ&#x2026; wykonanie konkretnego rodzaju makijaĹźu zgodnego z najnowszymi lansowanymi na ten â&#x20AC;&#x17E;gorÄ&#x2026;cyâ&#x20AC;? okres trendami. WyjÄ&#x2026;tkowoĹ&#x203A;Ä&#x2021; okresu okoĹ&#x201A;o Ĺ&#x203A;wiÄ&#x2026;tecznego i karnawaĹ&#x201A;owego Polki podkreĹ&#x203A;lajÄ&#x2026;, eksperymentujÄ&#x2026;c ze stylami i kolorami. PrĂłbujÄ&#x2026; wzorowaÄ&#x2021; siÄ&#x2122; na gwiazdach telewizji i estrady i tak jak one szukajÄ&#x2026; tego, co najmodniejsze. Celia przygotowaĹ&#x201A;a kolekcjÄ&#x2122; Smoky Eyes, dziÄ&#x2122;ki ktĂłrej bez trudu wykonamy ten elegancki make-up. W skĹ&#x201A;ad serii wchodzÄ&#x2026; cienie i dwustronne kredki do oczu w odcieniach czerni, fioletĂłw, brÄ&#x2026;zĂłw i klasycznych szaroĹ&#x203A;ci oraz superczarna mascara z nowoczesnÄ&#x2026; elastycznÄ&#x2026; szczoteczkÄ&#x2026;.

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Trendy zimowe sÄ&#x2026; peĹ&#x201A;ne kontrastĂłw. Z jednej strony modne bÄ&#x2122;dÄ&#x2026; mocne nasycone barwy, z drugiej strony makijaĹź no make-up. Smoky eyes (najlepiej w szaroĹ&#x203A;ciach, brÄ&#x2026;zach, ciemnej zieleni) i â&#x20AC;&#x17E;nagieâ&#x20AC;?, pokryte jedynie cielistym cieniem powieki. BĹ&#x201A;Ä&#x2122;kitnookie kobiety powinna ucieszyÄ&#x2021; wiadomoĹ&#x203A;Ä&#x2021;, Ĺźe supermodny bÄ&#x2122;dzie makijaĹź oczu we wszelkich odcieniach brÄ&#x2026;zu â&#x20AC;&#x201C; od jasnego cappuccino po gorzkÄ&#x2026; czekoladÄ&#x2122;. NowoĹ&#x203A;ciÄ&#x2026; bÄ&#x2122;dzie rĂłwnomierne nakĹ&#x201A;adanie cieni aĹź do linii Ĺ&#x201A;ukĂłw brwiowych. GorÄ&#x2026;cym trendem bÄ&#x2122;dÄ&#x2026; rĂłwnieĹź czerwone usta. Najlepiej matowe, idealnie pomalowane, dlatego warto szybko zaopatrzyÄ&#x2021; siÄ&#x2122; w konturĂłwkÄ&#x2122;. W poĹ&#x201A;Ä&#x2026;czeniu z porcelanowym podkĹ&#x201A;adem i czarnymi kreskami na powiekach tworzyÄ&#x2021; bÄ&#x2122;dÄ&#x2026; bardzo kobiecy i seksowny wizerunek, jaki kreuje Dita

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von Teese. Wieczorem czerwieĹ&#x201E; moĹźe przechodziÄ&#x2021; w bordo, wino, a nawet... czerĹ&#x201E;. Niezmiennie od wielu sezonĂłw trwa moda na zadbanÄ&#x2026;, zdrowÄ&#x2026; i promiennÄ&#x2026; cerÄ&#x2122;. PamiÄ&#x2122;tajmy wiÄ&#x2122;c o dobrym podkĹ&#x201A;adzie. Zaskoczeniem moĹźe byÄ&#x2021; jednak to, Ĺźe wraz z nadejĹ&#x203A;ciem chĹ&#x201A;odniejszych dni nie bÄ&#x2122;dziemy musiaĹ&#x201A;y ĹźegnaÄ&#x2021; siÄ&#x2122; z kosmetykami brÄ&#x2026;zujÄ&#x2026;cymi. Bardzo modne dotÄ&#x2026;d poĹ&#x201A;yskujÄ&#x2026;ce róşe przechodzÄ&#x2026; w mat â&#x20AC;&#x201C; i takie wĹ&#x201A;aĹ&#x203A;nie matowe powinno byÄ&#x2021; wykoĹ&#x201E;czenie koĹ&#x203A;ci policzkowych. Niezmienna pozostaje kolorystyka â&#x20AC;&#x201C; odcienie róşu i brzoskwini. To sprawia, Ĺźe twarz wyglÄ&#x2026;da Ĺ&#x203A;wieĹźo i mĹ&#x201A;odo. Kobiety lubiÄ&#x2026;ce eksperymentowaÄ&#x2021; z modÄ&#x2026; z pewnoĹ&#x203A;ciÄ&#x2026; ucieszy powrĂłt lat 80. Ten trend to szaleĹ&#x201E;stwo kolorĂłw i kontrastĂłw, bez ograniczeĹ&#x201E;. Liczy siÄ&#x2122; wyobraĹşnia. Inspiracji moĹźemy szukaÄ&#x2021; w teledyskach sprzed 20 lat. Tak kiedyĹ&#x203A; malowaĹ&#x201A;y siÄ&#x2122; Madonna i Izabella Trojanowska. Do wykonania takiego makijaĹźu przydadzÄ&#x2026; siÄ&#x2122; metaliczne cienie, brokat i sztuczne rzÄ&#x2122;sy.

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Marka Gosh Professional co roku w listopadzie wprowadza do sprzedaĹźy makijaĹźowÄ&#x2026; ofertÄ&#x2122; Ĺ&#x203A;wiÄ&#x2026;teczno-noworocznÄ&#x2026;. Nasza propozycja na ten szczegĂłlny okres roku to makijaĹź bÄ&#x2122;dÄ&#x2026;cy w zgodzie ze Ĺ&#x203A;wiatowymi trendami. Tegoroczna propozycja Gosha to makijaĹź pod nazwÄ&#x2026; Brightâ&#x20AC;&#x2122;n Black. ZnajdujÄ&#x2026;ce siÄ&#x2122; w ofercie kosmetyki umoĹźliwiÄ&#x2026; stworzenie popularnego efektu smoky eyes, w ktĂłrym oczy dominujÄ&#x2026; nad makijaĹźem ust. RĂłwnie waĹźny element karnawaĹ&#x201A;owego wizerunku kobiety wedĹ&#x201A;ug Gosha to ciemne bĹ&#x201A;yszczÄ&#x2026;ce paznokcie w kolorze czerni, granatu, odcieni fioletu lub burgundu. WaĹźne jest, aby klientki miaĹ&#x201A;y moĹźliwoĹ&#x203A;Ä&#x2021; zapoznania siÄ&#x2122; z naszymi produktami jak najwczeĹ&#x203A;niej, dla-

Kobieta jak brylant â&#x20AC;&#x201C; bĹ&#x201A;yszczy i zachwyca Ăł dgfkrg}l nduqdzd Ă&#x2039;Ă&#x201C;Ă&#x160;Ă&#x201C; l wu}hed vwdqÂ&#x152;Â? qd u}Â&#x2DC;vdfkâ e| vwzru}|Â?pdnlmd¸âqlhw|onrrgplhĂą ql z|joÂ&#x152;gâ doh l grgd shzqrÂŤfl

tego wprowadzenie makijaĹźu Ĺ&#x203A;wiÄ&#x2026;teczno-noworocznego w listopadzie jest zwiÄ&#x2026;zane ze wzmocnieniem serwisu wizaĹźowego w sklepach. Dodatkowo staramy siÄ&#x2122; przyciÄ&#x2026;gnÄ&#x2026;Ä&#x2021; uwagÄ&#x2122; konsumentek, wystawiajÄ&#x2026;c nasze kosmetyki na displayach sezonowych, ktĂłre najczÄ&#x2122;Ĺ&#x203A;ciej znajdujÄ&#x2026; siÄ&#x2122; w szafach na specjalnym miejscu ekspozycyjnym lub przy kasach, czyli tam gdzie skupia siÄ&#x2122; â&#x20AC;&#x17E;Ĺźycieâ&#x20AC;? sklepu. WiÄ&#x2122;kszoĹ&#x203A;Ä&#x2021; kobiet chce podczas spotkaĹ&#x201E; wigilijnych i karnawaĹ&#x201A;u wyglÄ&#x2026;daÄ&#x2021; wyjÄ&#x2026;tkowo, inaczej niĹź na co dzieĹ&#x201E;. SzukajÄ&#x2026;c produktĂłw, ktĂłre pozwolÄ&#x2026; im na takÄ&#x2026; zmianÄ&#x2122; wizerunku, siÄ&#x2122;gajÄ&#x2026; po kosmetyki kolorowe z limitowanych edycji. Wprowadzenie oferty Ĺ&#x203A;wiÄ&#x2026;teczno-noworocznej jest wiÄ&#x2122;c opĹ&#x201A;acalne zarĂłwno dla sklepu, jak i dla marki. Zainteresowanie produktami z oferty Ĺ&#x203A;wiÄ&#x2026;teczno-noworocznej trwa mniej wiÄ&#x2122;cej od poĹ&#x201A;owy grudnia. NajgorÄ&#x2122;tszym okresem jest jednak czas miÄ&#x2122;dzy Ĺ&#x203A;wiÄ&#x2122;tami a sylwestrem.

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dossier| makijaĹź karnawaĹ&#x201A;owy

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dossier | makijaĹź karnawaĹ&#x201A;owy

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ÎËkosmetyki

Magazyn Kosmetyki 12_2009  

Magazyn Kosmetyki 12_2009

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