Serkan Unsal

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Project AntiAnti @wirsindantianti

Founded: 2018 in Berlin, 2024 in Brandenburg

Pedagogical Approaches: Media Education, Political Education, Primary/Universal Prevention

Areas of Focus: Extreme Right, Anti-Semitism, Conspiracy Ideology, Anti-Feminism, Disinformation

Project Pillars: Workshops for Young People, Training for Educational Professionals

Our Prevention Framework

Key educational pillars:

Media literacy integrated with political education

Critical thinking in political contexts

Decoding subliminal extremist online-narratives

Understanding platform mechanics and business models

Building ambiguity tolerance

Methodological Approach

Media criticism + active media production

Creating safe analysis spaces (i.e. by simulating platform interfaces for controlled analysis)

Balancing authentic examples with ethical concerns

Participatory learning structures

Dagstuhl Triangle

Based on the Dagstuhl Triangle for Digital Education (GI, 2016)

Current Challenges in Germany

AfD performance among first-time voters (recent elections) Influence of right-wing actors on TikTok (Tjaden et al. 2024) Online-offline connection: Digital mobilization leading to real-world actions

Shifting discourse boundaries: Previously extreme positions becoming normalized

Focus Platforms and Content Types

Platforms we analyze: TikTok (primary focus for recent work)

Instagram Messenger services (Telegram)

Content types we target:

Pseudo-journalistic formats

Lifestyle-embedded political messaging

Trend-based extremist content

Coded language and symbols

Algorithms favor provocative content that generates reactions

Engagement increases as content approaches platform policy boundaries

Emotionally charged content gets more views and reactions

Ellison, J., Kao, J., & Merrill, J. (2023). "Using Facebook's Own Data to Understand the Platform's Role in Jan. 6."

How this is exploited:

Actors deliberately approach but don't cross moderation boundaries

Content is designed to maximize emotional responses

Platform mechanics are studied and exploited

The Role of Sounds on TikTok

Sounds function as content, meme, and hashtag simultaneously

New target groups are reached through strategic sound use

Sound creates emotional connection and recognition

New Right Aesthetics

"Fashwave" and "Tradwave"

aesthetics use specific visual styles

Glorification of "traditional"

lifestyles

Pop culture references with extremist political messages subtly introduced

Successful formats are copied (e.g. street surveys)

Normalization of right-wing ideologies

Appearance, speech, and filming locations not associated with right-wing ideology

Ex. "Ketzer der Neuzeit "

Specific Online-Strategies

Dogwhistling: Using coded language understood by insiders (e.g., "drink milk everyday")

Hashtag hijacking: Taking over trending hashtags for ideological purposes ("Stolz"-Monat)

Specific emojis as coded signals (��, ��, ...)

Numerical codes (18, 28, 88, ...)

Method Showcase: Anti-Feminism TikTok Puzzle (Prototype)

Purpose: Decode implicit anti-feminist messages

Target age: 14+ years

Duration: 45-60 minutes

Content domains

Method Showcase: Analysis Dimensions

Screen as game board

Dissecting comments

Strategic use of emotions

Rating what drives algorithmic engagement

Analyzing comments and hashtags

Identifying common extremist narratives

Key Insights

Recognition of cross-domain influence

Understanding of engagement-driven amplification

Identification of emotional manipulation

techniques

Patterns across different content types

Shift in understanding from "what

I like" to "how this is designed to influence me"

Current Situation and Next Steps

Challenges:

Growing demand exceeds our resources

Increasing polarization in classrooms

Digital divides in access and literacy

Looking forward:

Further integration into school curricula

Building long-term school partnerships

Expanded teacher training programs

Disseminating  open educational resources

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