Yalla! October/November '24 - The magazine for Arabian Gulf business owners and entrepreneurs

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Insights into starting, growing, and leading a business.

The Founder: Amanda Ringelberg Granny Gothards Ice Creams & Sorbets

FEATURES / AMY CHAMBERS FINDING WORK-LIFE BALANCE: 5 WAYS TO RESET

HOUSE OF INTERIORS INDEX EXPO EXPERIENCE | CORINA GOETZ

TERRY DOWNES THE FOUNDER REVISITED | EXHIBITION DATES

www.mecs.design

HELLO

Welcome to the October-November issue of Yalla! magazine. The exhibition calendar is packed with events, marking the busiest time of year for tradeshows in the GCC. With highlights like ADIPEC, GITEX, and The Big 5 Global, there are plenty of exhibitions to explore across various industries.

In Expo Experiences, Georgina Jenkins, CEO and Founder of House of Interiors—a luxury British furniture manufacturer—shares her insights from the interior design exhibition, INDEX.

Amanda Ringelberg, founder of Granny Gothards, shares her journey with the artisan ice cream and sorbet maker that has delighted customers for over 15 years. With over 195 flavors, Granny Gothards has built a strong reputation for luxury products in the UK and internationally.

When people return home to Dubai after spending the summer abroad, there’s a familiar buzz in the air—energising yet exhausting. As the dust settles, finding a steady rhythm is essential. Amy Chambers shares five practices to help you reclaim your work-life balance when returning to work feels overwhelming.

We catch up with Terry Downes at MySafe, who was previously featured in our August/ September ‘23 issue, to see how the company has progressed over the past 12 months.

Corina Goetz keeps us updated on the latest events in the Arabian Gulf, sharing insights from Saudi Arabia’s Vision 2030 and news from Dubai.

We wrap up with a look at a large-scale project we delivered for Ethan Allen Kuwait. When the luxury US furniture brand opened its first showroom in the Arabian Gulf, all branding and marketing materials were solely in English. Our team carefully designed and localised every aspect, creating bilingual corporate stationery, Arabic leaflets, mini product brochures, in-store signage, point-of-sale labels, and swing tags. Each item was crafted to reflect the quality and craftsmanship Ethan Allen is known for, ensuring the franchise’s success in the GCC.

Enjoy!

email: hello@mecs.design

Website: mecs.design/

LinkedIn: linkedin.com/company/ mecsdesign

Facebook: facebook.com/mecsdubai

Instagram: instagram.com/ mecs.design/

Twitter: twitter.com/mecsdesign

INTERSEC SAUDI ARABIA

1 - 3 October / www.intersec-ksa.

WETEX - Water, Energy, Technology, & Environment Exhibition

1 - 3 October / www.wetex.ae

AUTO MOTO SHOW 2024

3 - 6 October./ www.instagram.com/ auto_motoshow.ae/

ROUTES WORLD 2024

6 - 8 October / www.routesonline.com

GLOBAL RAIL

8 - 10 October / www.grtiec.com

PAINT CENTRAL

1 - 2 October / www.paint-central.com 10/24

INTERNATIONAL EDUCATION SHOW 9 - 12 October / www.educationshow.ae

CITYSCAPE QATAR 13 - 15 October / www.cityscapeqatar.com

EDUTRAC OMAN 13 - 15 October / www.edutracoman.com

INFLAVOUR EXPO 1 - 3 October / www.inflavourexpo.com

WORLD GREEN ECONOMY SUMMIT

2 - 3 October / www.wges.ae

NAJAH 6 - 8 October / www.informaconnect.com/ najahexpo/

AGRA MIDDLE EAST EXHIBITION

7 - 8 October / informaconnect.com/ agra-middle-east/

ACCESSABILITIES EXPO

7 - 9 October / www.accessabilitiesexpo.com

EMIRATES PERFUMES & OUD EXHIBITION 4 - 13 October / www.uaeperfumeshow.ae

ZAK WORLD OF FAÇADES SAUDI ARABIA 7 October / www. zakworldoffacades.

THE FOREX EXHIBITION

7 - 8 October www.theforexexpo.com

FABEX 13 - 16 October www.fabxsaudi.com

IROS - Intelligent and Systems 14 - 18 October / www.iros2024-abudhabi.org

GITEX GLOBAL 14 - 18 October / www. gitex.com

GITEX IMPACT www.giteximpact.com

GITEX GLOBAL www.globaldevslam.com

FUTURE URBANISM EXPO

14 - 18 October / www.futureurbanism.ae

SOLAR & STORAGE LIVE 15 – 16 October / www.terrapinn.com/ exhibition/solar-show-ksa/

SAUDI ARABIA October / www.fabxsaudi.com

Robots www.iros2024-abudhabi.org

BIG 5 CONSTRUCT QATAR 15 - 17 October / www.big5constructqatar.com

ICCA CONGRESS 2024 20 - 23 October / www.iccacongress.org

CONNECTING TRADE WORLDWIDE 22 - 23 October / www.ctw.global

SEAMLESS SAUDI 22 - 24 October / www.terrapinn.com/exhibition/ seamless-saudi-arabia/

HR SUMMIT 2024 20 - 25 October / www.informaconnect.com/ hr-summit-expo/

INDEX QATAR 15 - 17 October / www.index-qatar.com

OMAN PLAST 15 - 17 October / www.omanplast.net

www.giteximpact.com DEVSLAM www.globaldevslam.com

IREIS - International Real Estate & Investment Show Abu Dhabi 18 - 19 October / www.realestateshow.ae

PROJECT OMAN 21 - 23 October / www.project-oman.com

DUBAI HELISHOW 22 - 24 October / www.dubaihelishow.com

NAJAH ABU DHABI 27 - 29 October at ADNEC, Abu Dhabi LIFT CITY EXPO 28 – 30 October / www.liftcityexpo.com

BEAUTY WORLD MIDDLE EAST 28 - 30 October / beautyworld-middle-east. ae.messefrankfurt.com/dubai/

GLOBAL HEALTH EXHIBITION 21 - 23 October / www.globalhealthsaudi.com

DUBAI INTERNATIONAL FOOD SAFETY CONFERENCE 21 - 23 October / www.foodsafetydubai.com

SAUDI AGRICULTURE 21 - 24 October / www.saudi-agriculture.com

SAUDI PET & VET EXPO 28 - 30 October / www.petvet-expo.com

MILIPOL QATAR 29 - 31 October / www.milipolqatar.com

THE INTERNATIONAL FAMILY MEDICINE CONFERENCE & EXHIBITION 2024 29 - 31 October / www.ifm.ae

WORLD STROKE CONGRESS 2024 23 - 26 October / www.worldstrokecongress.org

FIMS - International Federation of Sports Medicine 24 - 27 October / www.fimsuae2024.com

HEALTHCARE FUTURE SUMMIT 2024 29 - 31 October / www.hfs.ae

IAOM MIDEAST & AFRICA - The International Association of Operative Millers 11 - 13 November / www.iaom-mea.com

BIOFACH SAUDI ARABIA 11 - 13 November / www.biofach-saudiarabia.com

- 7 November / www.saudi-build.com

GLOBAL 11 - 14 November / www.cityscapeglobal.com

/ http://www.index.ae/events/dicm/

GULFOOD MANUFACTURING

5 - 7 November / www.gulfoodmanufacturing.com

5 - 7 November / www.speciality.ae

/ www.gulfhost.ae

SHARJAH INTERNATIONAL BOOK FAIR 6 - 17 November / www.sibf.com QATAR BOAT SHOW 6 - 9 November / www.boatshowqatar.com

PAPERWORLD MIDDLE EAST 12 - 14 November / www.paperworld-middle-east.ae.messefrankfurt. com/dubai/

TOBACCO MIDDLE 12 - 13 November / www.wtprocessandmachinery.com

MECES - Middle East Consumer Electronics Show 12 - 14 November / www.meces-uae.net

JEWELLERY & WATCH

13 - 17 November./ www.jws.ae

JEWELLERY, GEM & TECHNOLOGY DUBAI 12 - 14 November / www.jgtdubaijewelleryshow.com GIFTS & LIFESTYLE MIDDLE EAST 12 - 14 November / www.gifts-lifestyle-middle-east. ae.messefrankfurt.com/dubai/

MIDDLE EAST www.wtprocessandmachinery.com

MEIDAM - Middle East International Dermatology & Aesthetic Medicine Conference & Exhibition 15 - 17 November / www.meidamcongress.com

TCAM - Traditional Complementary and Alternative Medicine Conference 18 - 20 November / www.tcamarabia.com

MIDDLE EAST ORGANIC AND NATURAL PRODUCTS EXPO 18 - 20 November / www.organicandnatural.com

SAUDI HORECA 25 - 27 November./ www.saudihoreca.com

ADIFE - Abu Dhabi International Food Exhibition 26 - 28 November / www.adife.com

THE MINING SHOW 26 - 27 November / www.terrapinn.com/exhibition/ mining-show/

ADDPE - Abu Dhabi Date Palm Exhibition 26 - 28 November / www.abudhabidatepalm.com

HOSPITALITY QATAR November / www.hospitalityqatar.qa

SHOW www.jgtdubaijewelleryshow.com

PRINT 2 PACK

SAUDI ARABIA 18 - 20 November / www.print2packexpo.com

ABU DHABI AIR EXPO 19 - 21 November / www.adairexpo.com

TAWDHEEF 19 - 21 November / www.informaconnect.com/ tawdheef/

ABU DHABI INTERNATIONAL BOAT SHOW 21 - 24 November / www.adibs.ae

BIG 5 GLOBAL 2024 26 - 29 November / www.big5global.com

GLOBAL MEDIA CONGRESS 26 - 28 November / www.globalmediacongress.ae

GEOWORLD 26 - 28 November / www.geoworldevent.com

BLACK HAT MIDDLE EAST & AFRICA 26 - 28 November / www.blackhatmea.com

CITYSCAPE BAHRAIN 26 - 30 November / www.cityscapebahrain.com

JEWELLERY ARABIA BAHRAIN 26 - 30 November / www.jewelleryarabia.com

SCENT ARABIA 26 - 30 November / www.scent-arabia.com

EXPO EXPERIENCES

An exhibitor’s perspective on this year’s edition of INDEX.

DXB BA107

4-6 / 6 / 2024

Dubai World Trade Centre

Georgina Jenkins of House of Interiors on INDEX

About House of Interiors

House of Interiors, a third-generation family business, specialises in designing and manufacturing custom luxury British furniture. Renowned for their exceptional craftsmanship, quality, and attention to detail, they showcase their creations in a 10,000 sq. ft. showroom and workshop in London. Their offerings include luxury sofas, dining tables, chairs, headboards, and handmade mattresses, all crafted from the finest natural materials like horsehair and cashmere. Additionally, they provide bespoke lighting solutions, featuring everything from stunning crystal chandeliers to contemporary fixtures, catering to high-end clients and luxury hotels. With a personalised approach, House of Interiors reflects the aspirations of each client, drawing on extensive experience in interior design and furniture making for both residential and commercial projects.

About

INDEX

The Interior Design & Furniture Exhibition is a key platform for the MENA interior design and fit-out market, linking the global industry to valuable opportunities.

HAVE YOU EXHIBITED AT INDEX DUBAI BEFORE?

We had never exhibited at Index before, it was a fantastic experience where we gained a wealth of knowledge into the UAE market.

WHAT WERE YOUR PRIMARY OBJECTIVES FOR EXHIBITING AT THE EXPO?

We recognised a lack of high-quality soft furnishings in the Dubai market that reflect classic British design and quality. With the incredible architectural advancements and stunning developments happening across Dubai, we knew our furniture would seamlessly complement the city’s sophisticated interiors and growing demand for elegant, timeless pieces.

APPROACH:

WHAT STRATEGIES DID YOU EMPLOY TO ATTRACT VISITORS TO YOUR BOOTH ?

We secured one of the prime positions at the exhibition, designing our stand with four open sides to capture the attention of visitors from all directions. The tall central structure prominently showcased our chandeliers and brand name, ensuring visibility throughout the hall. Every detail of our stand was curated with intention, from the wall coverings to the carpet colour, creating a harmonious synergy. The collection was crafted to evoke a calm, luxurious atmosphere that exemplified British quality.

Our team infused the space with energy, professionalism, and expertise, making the stand both inviting and memorable. This thoughtful setup not only maximized visitor engagement but also exceeded our initial expectations for the event.

LOGISTICS:

WERE THERE ANY LOGISTICAL CHALLENGES YOU FACED, AND HOW DID YOU OVERCOME THEM?

With regards to the logistics, I must confess there were some very challenging situations. First, the shipping route had to change unexpectedly, causing delays beyond what we initially anticipated. Then, upon arrival at the exhibition, we faced difficulties entering and dismantling the stand/venue due to the numerous permits required, many of which were not communicated to us in advance and resulted in the team working through to the early hours of the next morning. Additionally, we encountered issues with one of our chandeliers—it couldn’t be installed as planned because we weren’t informed that proper metal beams were necessary to support the weight. Finally, the last obstacle we discovered was that certain areas weren’t kept clear, making it quite difficult to transport our furniture into the exhibition space. Despite the logistical challenges, we overcame them like we always do at our company— with a smile on our faces. Fortunately, we had allowed extra time for the delayed arrival of our items, and with the help of some kind security personnel and event organisers, we managed to sort out the final details. By the time the exhibition opened, we had everything in place, and our stand looked absolutely amazing. It was a true team effort, and we’re proud of how it all came together.

Index

2024 was truly unforgettable, filled with amazing conversations and promising collaborations! We connected with potential clients from around the worldexciting projects lie ahead!

WINS:

DID YOUR PARTICIPATION IN THE EXPO RESULT IN ANY IMMEDIATE DEALS OR AGREEMENTS?

We received incredible feedback from everyone who visited our stands, some clients purchased items from our collection at the show. We were thrilled by the overwhelming interest in our designs.

HOW MANY LEADS FOR POTENTIAL FOLLOW-UP DID YOUR TEAM GENERATE DURING THE EVENT, AND HOW DO YOU PLAN TO ENGAGE WITH THESE PROSPECTS MOVING FORWARD?

The high demand for our quality pieces led to numerous potential follow-ups. After the show, we had several productive meetings with hoteliers, property developers, and interior designers, all excited to collaborate on future projects.

REFLECTIONS:

ON YOUR EXPERIENCE, WHAT ASPECTS OF THE EXPO WOULD YOU SAY WERE MOST BENEFICIAL FOR YOUR COMPANY?

The most beneficial part of the show was the opportunity to engage with an audience that included some of the most important connections and procurement officers involved in major global developments. We had the chance to meet key decision-makers from leading projects, opening doors to significant future collaborations. We truly feel that this platform could lead to exciting new opportunities for our brand on an international scale.

BASED ON YOUR EXPERIENCE, WOULD YOU CONSIDER EXHIBITING AT THIS OR SIMILAR TRADE SHOWS IN THE FUTURE?

I would consider attending a similar trade show in the future, though the timing of the event is crucial. With Index in Dubai being held in June, we observed that many interior designers paused work from late June through to August, which impacted future sales. Before committing to another show, we would like to see a return on our initial investment, and if that’s achieved, we may explore the possibility of participating in shows in other parts of the UAE to further expand our reach and opportunities.

The FOUNDER

AMANDA RINGELBERG OF GRANNY GOTHARDS ICE CREAMS & SORBETS

Established in 2006 on a family farm in the beautiful Somerset levels, Granny Gothards has been crafting artisan ice cream and sorbet for over 15 years, earning a strong reputation for luxury products in the UK and internationally. We’ve grown from producing six flavours in the milking parlour to over 195 flavours for top chefs and high-end restaurants worldwide.

TELL US ABOUT YOUR JOURNEY. WHAT INSPIRED YOU TO START GRANNY GOTHARDS?

I had been working for a company for 12 years, initially thinking I would stay only for six months to assist with their accounting needs. During this time, I met a remarkable woman who is now my best friend. She had a marketing background while I was in finance, and we often discussed ways to collaborate that would allow us to spend more time together.

One day, we learned about a farm that had transformed an old milking parlour into a small ice cream production facility. However, due to personal circumstances, they had decided not to pursue the project further. It was one of those serendipitous moments when both Jean and I found ourselves in the right place at the right time. We visited the farm, negotiated to purchase the machines and the brand name, and secured a milk contract.

We often looked for ways to collaborate and spend more time together.

Then it was off to the bank, which approved us for a business loan covering 50% of the purchase price. We needed to find the remaining funds, and just two days later, a cheque arrived at my doorstep from a Summer Bond I had taken out years earlier—it was for the exact amount required. I took this as a sign of fate and proceeded with the purchase.

Our plan was to produce ice cream during the week and sell it at events on the weekends. Looking back, it’s incredible how far we’ve come since those early days. After two years, Jean decided to retire from the business, as it was growing too rapidly for her preferences. She remains my best friend and one of my biggest supporters. The rest is history!

Now based just over the border in Devon, we still make every batch by hand to the same exceptional standard as on our first day!

WHAT’S DIFFERENT ABOUT YOUR BRAND AND PRODUCT RANGE (USP?)

WHAT WAS THE FIRST PRODUCT YOU DEVELOPED?

The key distinction of our brand lies in the quality of our ingredients and our artisanal ice cream-making methods. We began as a very small producer, and even as we expanded, I chose to maintain our original approach to ice cream production. While many producers seize the opportunity for growth to scale up operations, I recognised that this would dilute our unique selling proposition. Competing solely on price with established giants in the industry would be a losing battle. Instead, we opted to upscale our artisan product, continuing to produce the highest quality ice cream. This commitment has allowed us to grow our customer base in the food service sector and successfully export our offerings, thanks to our clean ingredient profile, exceptional customer service, and bespoke flavour development.

Two breeds of cows (Holstein Friesian and Jersey) each with their own special characteristics which gives a blended milk with the perfect flavour, consistency and natural traits for our ice creams.
It felt surreal having our ice cream served at the Platinum Jubilee celebration for the late Queen Elizabeth.

I can’t remember the first flavour I developed, as there have been so many since then that it all blends together in my mind. However, I distinctly recall creating a Bloody Mary Sorbet. I also remember crafting a Portuguese Molotov ice cream. Each flavour I’ve created has its own story, but these two stand out in my memory.

HAVE BEEN SOME OF THE BIGGEST CHALLENGES YOU’VE FACED?

The biggest challenge I have faced has always been around finance. Starting a business is so difficult without a healthy bank balance. I remember going to the bank after meeting all our KPI’s and asking for a loan and was told to apply for a personal loan. The money was to buy packaging for an order we had and I had to use my credit card.......

The other huge challenge we faced was Covid. I won’t elaborate too much, but it really put a strain on our operations. Amidst the uncertainty, I made a bold gamble by using the last £1,000 in our account to send samples to Dubai. Thankfully, that decision paid off immensely, resulting in a substantial order worth £160,000. This not only brought everyone back to work but also allowed us to resume trading after such a difficult period. It was a tough fight, filled with anxiety and uncertainty, but that moment of success truly revitalized our team and gave us hope for the future!

HOW DID YOU OVERCOME THOSE ROADBLOCKS AND WHAT DID YOU LEARN FROM THEM?

I personally funded the growth of the business, which was challenging, but ultimately, it has brought us to where we are today. I eventually secured an excellent relationship manager who not only understood the seasonality of the business but also believed in me and the future potential of our venture.

CAN YOU SHARE SOME OF YOUR SUCCESSES SO FAR?

I think the biggest success was exporting to Dubai and for me personally to be named as a government export champion. Since then we have won some great contracts and worked with some amazing restaurant groups. One of the highlights of our journey was having our ice cream served at the Platinum Jubilee celebration for the late Queen Elizabeth. It was surreal to realize that our product was part of such a significant event, especially when the Royal party

When you use REAL ingredients, anything is possible with ice cream …. Mother Nature knows best!

a significant event, especially when the Royal party returned from St Paul Cathedral, surrounded by the splendor of the occasion. This experience not only elevated our brand but also deepened our commitment to excellence in everything we do.

WHAT ASPECTS OF THE JOB DO YOU ENJOY MOST?

I absolutely love the people! The team at GG’s, our customers, our fans, and, of course, the process of developing new flavours and watching them featured on the menus of fantastic restaurants.

Baklava Sandwich featuring Granny Gothards Pistachio ice cream, honey cream, crushed pistachios.

COULD YOU TELL US ABOUT SOME OF THE INTERNATIONAL MARKETS AND HOW YOUR PRODUCT HAS BEEN RECEIVED GLOBALLY?

We currently sell our products in Dubai and Singapore, where we have established a strong presence and loyal customer base. Additionally, we are excited to announce that we are actively working towards a launch next year in China, which presents a fantastic opportunity for growth in one of the largest markets in the world. We collaborate with TACCT Global, our esteemed partners in the Middle East. Tony Colley and his exceptional team have played a crucial role in our export success, expertly guiding us through the complexities of the Middle Eastern markets.

Furthermore, we have successfully sold our products in Kuwait and Hungary, where we have received positive feedback and built valuable relationships with local retailers. Expanding our reach in these diverse markets is a key part of our growth strategy.

We‘ll be launching an exciting project in May 2025, which will open doors to a new sector of franchising.

WHAT COMES NEXT, IN TERMS OF EXPANSION/ DEVELOPMENT?

More of the same in terms of expansion, we are looking to increase the number of distributors we work with and we have a very exciting project going live in May 2025. This will lead us to a whole new sector of franchising so there are a lot of plans in the pipeline.

DOES SAUDI ARABIA FEATURE IN YOUR PLANS?

We would absolutely love to expand our operations into Saudi Arabia and are eager to find a good distributor to partner with. We recognise that this region holds significant potential for export growth due to its dynamic market. By establishing a strong presence in Saudi Arabia, we aim to tap into new opportunities and build lasting relationships with local businesses and consumers.

WHAT ADVICE WOULD YOU GIVE TO OTHER ENTREPRENEURS STARTING OUT IN THEIR JOURNEY OR CONSIDERING A SIMILAR VENTURE?

I would always encourage entrepreneurs to follow their dreams, but with their eyes open. Having never worked in sales before, the hardest thing for me was to cope with the highs and lows of a sale role..... coming out of a meeting so positive and then hearing nothing for weeks or maybe hearing the words, we have gone with another supplier. Also be prepared for how much it will take over your life. You are usually working either on your own or with a small

team at the start. You have to do everything until you grow to the stage when you can afford to employ people. When that time comes, choose carefully and work with those who share your passion. I am so lucky with the whole team here, we live, breath and of course eat ....... ice cream.

Now stocked in Union Coop Dubai.

Finding Work-Life Balance: 5 Ways to Reset when the return to work hits you hard

AMY CHAMBERS

There’s a familiar buzz about Dubai when people return home after spending the summer abroad. It’s simultaneously energising and exhausting. But as the dust settles, it’s important to find a steady rhythm.

There’s four seasons in a year. For many, these seasonal changes are accompanied by life changes. For families, life doesn’t always look the same when kids are on their breaks from school. For some, holiday or vacation months require us to change our routines. Around the world, most of us find it nearly impossible to maintain an even balance between all aspects of our professional and personal selves

throughout the year. As such, it’s not uncommon to deviate from key routines in some area of life. Dubai’s Expo-Season is no exception. If this has happened (or is happening) to you, here’s five practices to help you reset and get back on track.

1

Remember your “WHY”.

If you’ve deviated from a core routine or habit that was serving you well, start by remembering why this routine or habit was/is important to you. As humans, we all have several sub-components. I focus on six: my spiritual, physical, professional, intellectual, emotional, and relational self. Sometimes, work calls for an extra focus on my professional self and I’ll need to work longer hours, which means

something else needs to take a backseat. When I’m in marathon-training season, I’ll choose to focus more on my physical self. I’ll decline invitations to dine out with friends, because I’d rather focus on healthy eating at home, rest, and recovery. During the summer months, when the days are longer and the weather is warmer, I’ll often invest a bit more in my relational self and spend more time socialising with friends or attending outdoor events. Sometimes after an intensive professional or physical season, I’ll notice that I haven’t made time for my emotional or intellectual self so I’ll double down on reading and writing so I can keep my brain fresh. Over the course of a few months (and certainly, over the course of a year), I live a very balanced life.

If you’ve deviated from a core routine or habit that was serving you well, start by remembering why this routine or habit was/is important to you.

I wasn’t always so successful at achieving equilibrium. A transformative turning point came in 2016 when I finally wrote a vision statement for my life. I also penned my personal core values.

But I wasn’t always so successful at achieving equilibrium. A transformative turning point came in 2016 when I finally wrote a vision statement for my life. I also penned my personal core values. Today, I refer to both documents often (nearly daily) and ask myself these questions often:

• Am I living in accordance with my core values and life vision? If not, why?

• Am I in balance? If not, which part is out of balance? What can I do about it?

Frequently asking myself these questions allows me to notice (sooner) when the scale is starting to topple, and then do something about it. Having a vision statement and core values (especially ones that are written down) reminds me of my “why”. When I read both, I’m reminded of the following:

• My choices matter. They shouldn’t just be random, but rather, intentional and deliberate.

• The actions I consistently take define me. Ultimately, they’re my identity.

• Short-term pleasure and enjoyment isn’t as important as my long-term plans.

2Slow down instead of stopping. Shop for substitutes.

Let’s say you do need to pull back in some area of your life. No worries- we’ve already said this is normal. But, you’ll have a much easier time restarting if you simply pull your focus back a little (instead of stopping all together).

Slowing down (instead of stopping), or figuring out what you can substitute your old routines for (so you’re still giving that area some love) will help you get things back in balance quicker and better, when the time comes.

Last year, I experienced a foot injury, which made it highly inadvisable to run long distances, and impossible for me to race. As an avid marathon runner, this was bad news. After momentarily grieving a disappearing race calendar, I knew I had a decision to make. I could stop working out altogether or I could pivot. Pivot, I did. I took my bicycle to the shop for a tune-up and began to cycle and roller blade nearly every day. Neither cycling nor skating were as fun for me as running, but both sports allowed me to experience the outdoors and be in motion without the constant pounding on my feet. Six months later, I got the clearance to gradually ease back into running. While my physical fitness (as a

runner) wasn’t what it was before, I was in a far better place than if I’d stopped working out entirely and my road to recovery was faster and better. Because I had found something else to do (instead of nothing), I wasn’t starting from the bottom. I wasn’t where I’d previously been, but I simply chose to meet myself where I was at that time. That worked.

Let’s say you have an intensive work project demanding a great deal of your time, and you’re simply not able to pick the kids up at school anymore or have dinner with your family. Instead of stopping those activities all together, figure out what you can still do. Maybe you hatch a plan to eat dinner with them twice a week (instead of daily), or you log back onto your computer after dinner (instead of shutting down entirely). Maybe instead of cancelling all summer travel (because you can’t take your typical two-week vacation), you identify two weekends where you can get away for just a couple days. Instead of letting one of life’s components go to zero, you figure out how keep it at 25%. When we

completely check out of a habit, it’s much harder to restart. Slowing down (instead of stopping), or figuring out what you can substitute your old routines for (so you’re still giving that area some love) will help you get things back in balance quicker and better, when the time comes.

Remember, momentum is a cruel mistress. Issac Newtown’s law of inertia said it best: bodies in motion tend to stay in motion and bodies at rest tend to stay at rest. For verification, all you need to do is watch your car’s revolutions (RPM). When are they highest? In general, it’s when you accelerate from a dead stop, not when you’re already in motion. The engine’s crankshaft rotates most when you ask it to get back to work after doing nothing. Once you’re already cruising along at 100 KPM, you’re golden. It’s the same with you. Your body (and brain) will fight you hardest when you ask it to restart a routine that you’ve entirely stopped versus one that you’ve simply slowed.

You’ll have a much easier time restarting if you simply pull your focus back a little (instead of stopping all together).

3

Don’t make excuses for

Don’t make excuses for why you can’t restart.

As a success coach and leadership consultant for both individuals and businesses, I spend a lot of time talking to people about their perceived “problems”. I’ve noticed we all love to make excuses. Whenever we feel like we’re failing, we’re often quick list all the reasons why it’s happening (and usually, we focus on reasons that don’t centre around us).

Stop that. While that might feel good in the moment, it’s rarely effective and always takes focus off the one and only thing that can create the change: YOU.

Focusing on external factors (instead of internal ones) doesn’t help you build a plan for how you’re going to get back on track. You can’t control the economy, the weather, the past, or other people. So why waste time focusing on those things? Don’t talk about how “hard” it’ll be to restart, either. So what if it’s hard? Life is often hard, but the good news is that you can do hard things. Every minute you spend blaming factors outside of yourself is a minute that you’re not spending finding a solution. As good as it feels to tell

I spend a lot of time talking to people about their perceived “problems”. I’ve noticed we all love to make excuses.

your spouse or boss about the many reasons that a project is behind goal or you missed a deadline, you’d be better off using that time to think about what you can do to elicit change.

Even if you do it quietly, don’t wait to restart, either. Restart as soon as you can. Studies have shown that thinking about restarting is harder and more laborious than just doing it. In general, life’s biggest problems are made worse by delaying them. Deal with problems before they become emergencies. Early-detection is repeatedly listed as a top factor when it comes to cancer diagnoses. Medical professionals everywhere advise us that our treatment options (and chances of success) are greatest when we get routine screenings early and often. Nobody I’ve met (except my dentist) seems to enjoy brushing their teeth twice a day, but studies (once again) show that doing so is the #1 tool we have in preventing tooth decay and massive oral-health problems. Maybe you haven’t worked out in a year and the ten pounds you’ve gained is seriously hindering your motivation to get back to the gym, but I guarantee you it’ll be easier to restart today than it will in another year when you’ve gained 25. You accomplish nothing by waiting to do the right things. As Dr. Martin Luther King said, “the time is always right to do what is right.” I assure you; the right time is now, not tomorrow and not a year from now. Some of us like to set arbitrary dates for restarting the right behaviours. It’s a common practice in many countries to make “New Year’s Resolutions”. But, setting arbitrary dates on the calendar like this only delays the process. Once you identify that you’ve fallen off track with something that matters to you, simply restart (as soon as you can).

When we recognize that we don’t have to be perfect (because life allows for a margin of error), something wonderful happens. We’re able to view our mistakes and mishaps as learning opportunities and rebound from them quicker.

4

Don’t beat yourself up

Don’t beat yourself up for your mistakes.

It’s often said that we’re our worst enemies and our toughest critics. After 17 years of coaching others to success, I can confidently say this is true. We do a great job of shaming ourselves when we’ve made mistakes. Problem is, shame and guilt aren’t motivating. If you’ve slipped up with something and are trying to get back on track, you’ll need to get inspired to act. I don’t know about you, but I don’t feel terribly inspired to act when I’m feeling unintelligent, incompetent, unliked, or worthless. The way we speak to ourselves matters. Calling yourself a loser, idiot, or failure isn’t going to jumpstart your excitement to get back in the game.

Instead, recognize you’re human. I was brought up to be a perfectionist and people-pleaser. Whenever I erred, I took it extremely personally, and that caused a tremendous amount of anxiety and stress. For much of my life, I thought these reactions caused me be highly productive and effective. I now realise the lack of compassion and love I gave to myself actually held me back from achieving true happiness and connection with others. When we recognize that we don’t have to be perfect (because life allows for a margin of error), something wonderful happens. We’re able to view our mistakes and mishaps as learning opportunities and rebound from them quicker. That allows us to grow and evolve from them, instead of curse and lament them. When you spend time badmouthing yourself for having screwed up, you’re only delaying yourself from finding the inspiration and motivation to restart. Don’t fall into this trap.

We do a great job of shaming ourselves when we’ve made mistakes. Problem is, shame and guilt aren’t motivating.

Find ways to track and

reward your progress.

One of my favorite Peter Drucker quotes is “what gets measured, gets done”. Earlier, we talked about how restarting is hard (but you can do hard things). We’ve also established there’s things you can do to make the process less hard. Finding ways to track your progress (and reward yourself) creates a better experience as you’re restarting. There’s a reason that credit card companies, airlines, and hotels give us reward points and status for using their products. There’s a reason that fitness watches that track our steps exist. Many of us like being dubbed “platinum elite” or like “closing our rings”.

You don’t need to depend on apps to do this. You can create your own tracking tools, as well. I have an excel spreadsheet for just about everything. My ab-workouts aren’t something that my fitness watch tracks well, so I track them myself. Reading a book every month is something I do to fill my intellectual and emotional components, and I find it very motivating to look at that tab on my spreadsheet and see all the books I’ve read over the years (with each year being a different color). During the decade I spent in senior leadership, I noticed that my teams always did best when we’d agreed on a set of metrics and made those visible. People like knowing where they stand. This inspires them to move forward.

In addition to knowing where you stand, it’s also fun to reward yourself for doing the right things. I’ve made agreements with myself that I’ll only book an upcoming weekend trip or attend a night out with friends once I’ve accomplished a certain amount of work or finished a certain project. Right now, it’s Saturday afternoon and I’m writing this article on my living room couch. The sun is shining and I can hear live music at a nearby venue through my open window. Part of me would like to go out and enjoy the beautiful day. But, I’ve made a promise to finish writing this article today, so I am. When I do finish, I’ll get to feel proud of myself for having completed this task. Rewarding ourselves for accomplishing our goals feels good. If we never celebrate small wins, the road to victory can feel too long (and we risk falling off course again). So, if you’re newly back on track, don’t forget to cheer yourself on and give yourself pats on the back for the inroads you’re making.

During the decade I spent in senior leadership, I noticed that my teams always did best when we’d agreed on a set of metrics and made those visible. People like knowing where they stand. This inspires them to move forward.

Before I’d discovered these five practices, I didn’t fall off track any less often. In fact, I only fell off track more. What’s more, the road to recovery was often much longer. Sometimes, I hardly recovered at all. These practices are surefire ways to help yourself restart and reset, regardless of what’s going on in every aspect of your life.

If you’re newly back on track, don’t forget to cheer yourself on and give yourself pats on the back for the inroads you’re making.

I wrote all about these practices in my 2nd book, 6 H.A.B.I.T.S. of Powerful People: Becoming a Happy Human Who Has It All, so if you’d like to discover even more tricks and tactics to getting back on track after you’ve experienced a lapse, pick up a copy of the book on Amazon or my website: https://amymchambers.com/product-category/book/.

As you build from the ground up, you learn to celebrate every milestone and so I remember our very first sale, the first time I walked into the Kempinski Hotel on the Palm Jumeriah and looked at an empty site, I remember being on the ground watching the 5 ton safe being offloaded at midnight.

The FOUNDER REVISITED

2024: Where Are They Now?

Terry Downes featured in our August / September ‘23 issue as The Founder of MySafe Global Vaults Limited.

The growth of MySafe marks a significant milestone in the realm of security solutions. With its commitment to innovation and efficiency, MySafe is leveraging cutting-edge safe robotics technology. Redefining efficiency and security for business owners worldwide.

Our growth of over the past year marks a significant milestone in the realm of security solutions. MySafe Global has secured a $4M investment to support its rapid global expansion. This is driving the opening of numerous locations worldwide, whilst we continue to innovate and improve our service.

MySafe is growing its footprint in the UAE, with Ras Al Khaimah as our newest location. This marks our 7th site, addressing the growing demand in the Middle East. The new facility features a modern design that highlights our commitment to creating secure and visually appealing spaces.

Sascha Winter Deputy
Jasfer Rasheed General Manager Middle East & East Africa

MySafe is growing its footprint in the UAE, with Ras Al Khaimah as our newest location. This marks our 7th site.

It uses an innovative automated system that replaces traditional keys with advanced biometric authentication and personalised PIN codes, providing excellent protection for clients’ belongings. Residents and businesses in Ras Al Khaimah can now take advantage of MySafe’s new approach to securing valuables, setting a higher standard for safety in the area. With a strong reputation for reliability and advanced technology, MySafe is a trusted choice for secure and convenient storage solutions.

We are thrilled to kickoff our expansion into the USA, starting with our first site located right in the heart of Las Vegas, Nevada! This launch marks a significant milestone for our company, setting the stage for MySafe to establish a strong and lasting presence in the American market. There are 27 sites planned as part of a phased rollout, with three opening before the year-end. We chose Las Vegas as our initial location because it›s a vibrant city and a major destination that attracts a diverse crowd. This makes it an ideal backdrop for our operations. By positioning ourselves in Las Vegas, we are well-equipped to meet the needs of our growing customer base and compete effectively with established safe deposit box companies in the area.

MySafe Strengthens Presence in UAE: Unveiling 7th Site in Ras Al Khaimah.
MySafe USA

By positioning ourselves in Las Vegas, we are well-equipped to meet the needs of our growing customer base and compete effectively with established safe deposit box companies in the area.

Offices in 4 Countries UAE, USA, India and East Africa

A signed Memorandum of Understanding with Total Solutions Group in New Delhi, with the agreement formalised by Mr. Kapel Malhotra, the Founder and Managing Director of Total Solutions Group.

We have chosen Gurgaon as our initial location in the region for several strong reasons. The city’s diverse and cosmopolitan nature fits well with MySafe’s goal of serving a broad range of clients from various backgrounds.

Alongside our expansion in the USA, we›re excited to establish our first presence in Asia. After careful thought, we have chosen Gurgaon as our initial location in the region for several strong reasons. The city’s diverse and cosmopolitan nature fits well with MySafe’s goal of serving a broad range of clients from various backgrounds.

Gurgaon is both a financial center and a bustling hub for business and commerce, leading to an increasing demand for secure storage solutions. By launching in this vibrant city, MySafe aims to address the evolving needs of individuals and businesses seeking dependable and innovative storage options.

In addition to these expansions, we›re also improving our services with the official launch of its app this October. As the first safe deposit box company to offer this feature, the aim is to provide clients with a better and more accessible service.

Aside from our branch expansion and service enhancements, MySafe has created stronger alliances with other businesses globally. Over the past 12 months, we›ve solidified strategic partnerships with several notable entities, including Al Hamra, Adler and Partners, and NCBA Bank in Kenya.

Everyone has something they consider of value to them or their family.

BECOME A MEMBER OF THE BRITISH CHAMBER OF COMMERCE DUBAI

The British Chamber of Commerce Dubai is a membership organisation that supports companies and individuals from the UK with existing business interests in the region and those new to the UAE. Our membership consists of Britishowned, Dubai and RAK-based companies, UK registered organisations, UK passport holders and brands that support British business.

Through a considered and strategic calendar of events, the BCCD ensures high-quality networking opportunities, market knowledge sharing, valuable engagement opportunities and exclusive experiences for our members. The BCCD provides an ecosystem that goes beyond Dubai, to the wider GCC and through the British Chambers of Commerce’s Global Business Network reaching and providing international exposure and opportunities for our members and stakeholders.

For more information, please contact the BCCD Business Team: info@britishchamberdubai.com

Email: info@britishchamberdubai.com

Website: britishchamberdubai.com

LinkedIn: /british-chamber-dubai

Instagram: @bccdubai

X: @BCCDonline

GULF NEWS ROUNDUP

October - November 2024

So here is your roundup of news:

 Next to tourism, logistics is one of the cornerstones for the success of the Vision 2030 for the Kingdom of Saudi Arabia. At the end of 2023 the sector was valued at about $20.5 Billion. It is projected that it will increase to approximately $36 Billion by 2030. The Kingdom’s location is a strategic advantage to bridge Asia, Africa and Europe as a global hub.

 Dubai is transforming the events sector and is aiming to double the number of events announcing an extension of the existing Dubai Exhibition Centre at Expo City. Once completed, it will become the largest indoor events and exhibition venue in the region. The final phase will be completed by 2031.

 Dubai International Financial Centre has authorised 10 new hedge funds last year as the wealthy continue wanting to invest in the UAE and grow wealth there.

 The Islamic Arts Biennale will return to Jeddah from Jan to May 25 under the theme: ‘And All That Is In-Between’

 Index Design Qatar is back from 15 October and aims to connect interior designers, architects, buyers and contractors with interior decorators, products and services from around the world including furniture, furnishings, lighting, textiles, accessories, surfaces and technology.

DON’T FORGET:

3rd November

National Flag Day, UAE

18th November

National Day of Oman

IMPORTANT FACT

Saudi has launched an initiative called the “One Million Saudi in AI”. This is designed to empower one million Saudi men and women to engage with an AI-driven world.

Corina Goetz is the Founder of Star-CaT, a Middle East Strategist and Cultural Expert for the Gulf. She helps her clients create better relationships in the Gulf region so they can grow and expand their businesses.

30th November

Commemoration Day, UAE

DID YOU KNOW?

The Saudia planes that were transported by land from Jeddah to Riyadh will become part of Riyadh Seasons (which starts 12 October) and be known as Boulevard Runway. They will be converted into restaurants for what promises some incredible dining experiences.

Corina Goetz

Still branding shirts with just a company logo?

Edge-to-edge designs can take your branding to another level

A LOOK INSIDE THE STUDIO

What We’re Reading Do Story

Storytelling is a key component of what we do at mecs. Bobette Buster is a story consultant, lecturer and screenwriter who works with the major studios such as Pixar, Disney and Sony Animation, and in top film programs all over the world. In this, her first book, she shares the tools and principles used by some of the world’s best storytellers and helps you apply them to your own.

We’re Attending

Exporting Made Easier

We regularly participate in Insider Media events in the UK, including a recent breakfast meeting at the Watershed in Bristol. This gathering was all about clarifying the export process under the new Labour government. We discussed the opportunities and challenges for South West businesses already exporting exceptional products and high-quality food and drink globally. Company leaders and trade experts shared valuable export strategies and tools to enhance growth in international markets.

mecs portfolio

Ethan Allen Home Interiors - Kuwait

Localisation of Marketing Materials, Stationery, Product Leaflets, Advertisements, POS ( signage/custom swing tags).

Ethan Allen Interiors Inc. is an American furniture chain with more than 300 stores across the United States, Canada, Europe, Asia, and the Middle East. It was founded in 1932 by two brothersin-law, Nathan S. Ancell and Theodore Baumritter. As of 2024, Ethan Allen has been named America’s #1 Premium Furniture retailer for two consecutive years by Newsweek, and one of America’s Top 10 Retailers.

The company partnered with mecs several years ago, looking for a way to revamp its brand in Arabic and ensure customer engagement. At home in the US, Ethan Allen was reinventing their entire furniture line, stepping away from their colonial origins and embracing fresh looks. With new priorities firmly in place, the company returned to trading on the New York Stock Exchange. In the Middle East, Ethan Allen was launching the brand›s first-ever retail showroom in the region, located in Kuwait.

With lavishly furnished with environments showing off Ethan Allen›s signature looks, the 1st Arabian Gulf showroom had one key problem: the brand only had English marketing collateral, and Arabic versions were needed.

Our expertise in bilingual graphic design and print management meant we were able to provide Ethan Allen with a single, turnkey solution for their every need. We adapted the branding. We produced a complete set of bilingual corporate stationery. We developed new print collateral, with product leaflets and mini-brochures. In-store, we designed point-of-sale display items - including signage, labels and swing-tags - crafting Arabic the product descriptions and messaging for the Middle Eastern market.

The brand identity had to remain true to Ethan Allen across all these materials. We worked meticulously at adapting the global brand guidelines to suit Arabic-language content without losing the essence of the brand. Our priority was to make the localisation subtle and seamless.

Some things have to be seen to be believed. Our HD printing is one of them

At a printing press, quality comes down to the people running the press. The latest machinery and equipment are useless in the wrong hands. A print company is only as good as it’s people.

This applies to just about any industry. Perhaps your’s too. Human ability still determines the final result.

At mecs, we call ourselves a graphic design and print management agency. Because printing has always been part of our DNA. Our founders include a British Master Printer, trained at City & Guilds, London. We bring you more than 45 years of industry-experience and an obsession with quality, detail, and precision that is as strong as ever.

Opportunity

is won or lost on the strength of your marketing

For 25 years mecs has specialised in bilingual English / Arabic design and print. Starting out in Kuwait, our work quickly stood apart, and our services were soon sought by some of the most respected names in Arabian business. Reknowned for clear communication, elegant design, and outstanding production quality; clients turn to us for presentations that matter. We have worked across countless industries, with clients spanning the entire Arabian Gulf, the U.S., UK, and Europe.

Today we have a design studio located in Devon, South West England, while the focus of our work remains the GCC region.

We continue to welcome new clients across the Gulf region.

middle east creative services

Website: www.mecs.design

Email: hello@mecs.design

LinkedIn: www.linkedin.com/company/ mecsdesign

Facebook: www.facebook.com/mecsdubai

Instagram: www.instagram.com/ mecs.design/

Twitter: www.twitter.com/mecsdesign

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