Insights into starting, growing, and leading a business. DECEMBER 2023 - JANUARY 2024 | mecs.design
The Founder: Cheryl King King & Co PR
FEATURES / AMY CHAMBERS EIGHT UNIVERSAL TRUTHS SHAN HANIF & FREDDIE PULLEN | CORINA GOETZ KATY HOLMES THE POWER OF NETWORKING | EXHIBITION DATES
BECOME A MEMBER OF THE BRITISH BUSINESS GROUP DUBAI AND NORTHERN EMIRATES! The British Business Group Dubai and Northern Emirates is a membership organisation that supports companies and individuals from the UK with existing business interests in the region and those new to the UAE. Our membership consists of British-owned, Dubai-based companies, UK registered organisations, UK passport holders and brands that support British business. Through a considered and strategic calendar of events, the BBG ensures high quality networking opportunities, market knowledge sharing, valuable engagement opportunities and exclusive experiences for our members. The BBG provides an ecosystem that goes beyond Dubai, to the wider GCC and through the British Chambers of Commerce’s Global Business Network reaching and providing international exposure and opportunity for our members and stakeholders. For more information, please contact the BBG business team: info@bbgdxb.com
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HELLO Welcome to the December-January issue of Yalla! magazine. With all eyes on COP28, businesses still have major exhibitions to look forward to - from The Big 5 Global in the construction sector, to Arab Health at the end of January. Amy Chambers shares eight maxims that have profoundly shaped her life since 2016. Life-changing principles on achieving success, happiness, and fulfillment. Katy Holmes explains the myriad ways in which networking can grow your business, advance your career, expand your knowledge, and even contribute to your overall wellbeing as an entrepreneur. Cheryl King features as The Founder of King & Co. PR - a small team that has quickly established itself in Dubai’s competitive PR industry by concentrating on a specific customer segment. Freddie Pullen interviews Shan Hanif - award-winning entrepreneur and head of Genflow, a brand creation and management service for social media influencers, creators and YouTubers. Phil Bedford reminds us of the value of referrals and provides 5 practical tips to generate more of them. And we run through ten ways to inspire your year-end marketing. Corina Goetz brings you another roundup of Gulf news, facts, and events. Finishing up in our graphics studio, we’ve refreshed our UAE website (mecsdubai. com). The new design ties-in with our global site, and cuts down on content to simplify navigation. And our Portfolio features the Corporate Profile we designed and printed for Barari, the company that continues the ‘greening the desert legacy’ of the founding president of the United Arab Emirates, His Highness Sheikh Zayed bin Sultan Al Nahyan. Have a wonderful holiday season and best wishes for the new year!
Marisa Manns
Keith Manns
Marcus Manns
email: hello@mecs.design
Website: mecs.design/ LinkedIn: linkedin.com/company/ mecsdesign
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EXPO CITY DUBAI
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CONTENTS Events
Features
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14
Upcoming DECEMBER TRADE SHOWS
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Profile: BIG 5 GLOBAL FACTS + STATS
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Upcoming JANUARY TRADE SHOWS
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Profile: ARAB HEALTH FACTS + STATS
EIGHT UNIVERSAL TRUTHS
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THE POWER OF NETWORKING
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GULF NEWS ROUND-UP from Corina Goetz
Work
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40
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THE FOUNDER CHERYL KING
SHAN HANIF: CONTENT IS KING
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INCREDIBLE POWER OF REFERRALS
IN THE STUDIO WEBSITE REFRESH FOR MECSDUBAI.COM
OUR WORK BARARI CORPORATE BROCHURE
Yalla! newsletter is produced by Middle East Creative Services (www.mecs.design), a trading name of Global Printhub Ltd. Company Number 12766881. Registered in England & Wales. 20-22 Wenlock Road, London, N1 7GU.
TRADE ARAB INTERNATIONAL CYBERSECURITY CONFERENCE & EXHIBITION (AICS) 5–6 December/ www.arabcybersecurity.com
OMAN AGROFOOD 4–6 December/ www.omanagrofood.com
COP28 UAE 30 November – 12 December/ www.cop28.com
INTERNATIONAL COFFEE & CHOCOLATE EXHIBITION 5–9 December/ www.candcexpo.com.sa
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BIG 5 GLOBAL 4–7 December/ www.big5global.com MANAMA HEALTH 7–9 December/ www.manamahealth.com
GULF PETROCHEMICALS & CHEMICALS ASSOCIATION (GPCA) 4–7 December/ www.gpcaforum.com/annual-forum
ZAK WORLD OF FAÇADES SAUDI ARABIA 12 December/ www.zakworldoffacades.com
START 6
SHOW
DECEMBER SCHEDULE
MIDDLE EAST ORGANIC & NATURAL PRODUCTS EXPO 12–14 December/ www.organicandnatural.com
AUTUMN FAIR 21–29 December/ www.theautumnfair.com
SUPER ANGELS SUMMIT 15–16 December/ www.superangelssummit.
MIDDLE EAST ARABPLAST 13–15 December/ www.arabplast.info
DIGITAL ACCELERATION & TRANSFORMATION EXPO (DATE - FINTECH STAGE) 13–18 December/ www.datewithtech.com/ksa/fintech
INTERNATIONAL DIGITAL SIGNAGE EXHIBITION (IDSE) 19–21 December/ www.idsexpo.com
HUMAN RESOURCES & LABOR SERVICES EXPO 24–27 December/ www.ralsksa.com
20TH INTERNATIONAL GOLD & JEWELRY EXHIBITION 13–18 December/ www.kif.net/en/events/view/21
DATES 7
PROFILE: BIG 5 GLOBAL
BIG 5 GLOBAL 4-7th December / big5global.com
This gathering serves as the hub for the global construction industry. Here, industry professionals have the unique opportunity to expand their international networks, establish new business connections, and learn from innovators who are driving positive change. The event comprehensively covers the entire construction cycle across eight specialized sectors, making it the perfect place to discover cutting-edge building solutions at every stage of construction. With so much expertise under one roof, the Big 5 Global connects like-minded construction professionals from around the world.
50,000+ innovative products
2,200+ global exhibitors
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STATISTICS
230+ Industry speakers
+ 150+
participating countries
68,000+ global attendees
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TRADE FUTURE MINERALS FORUM 10 – 11 January/ www.futuremineralsforum.com
STEELFAB 8 – 11 January/ www.steelfabme.com
GULF PRINT & PACK 9 – 12 January/ www.gulfprintpack.com
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DUBAI INTERNATIONAL PHARMACEUTICALS AND TECHNOLOGIES CONFERENCE AND EXHIBITION - DUPHAT 9 – 11 January/ www.duphat.ae
START 10
SHOW
JANUARY SCHEDULE
TRANSPORT MIDDLE EAST 23 – 25 January/ www.transportevents.com
QATAR BRIDAL SHOW 15 – 17 January/ www.qatarbridalshow.com
IFX EXPO 16 – 18 January/ www.dubai2024.ifxexpo.com
SAUDIDERM 18 – 20 January/ www.saudiderm.com
HORECA KUWAIT 15 – 17 January/ horecakuwaitexpo.com
WORLD OF COFFEE 2024 21 – 23 January/ dubai.worldofcoffee.org
WFC FINTECH 2024 DUBAI 24 – 25 January/ www.worldfinancecouncil.org/dubai/
HEALTH / WELLNESS EXPO 25 – 27 January/ www.hwexpobh.com
SAUDI FRANCHISE EXPO 28 – 31 January/ www.saudifranchiseexpo.com
OMAN AI SUMMIT 29 – 30 January/ www.omanaisummit.com
INTERSEC 16 – 18 January/ www.dwtc.com/en/events/ intersec-exhibition-2024/ OMAN WATER WEEK 22 – 24 January/ www.omanwaterweek.com LIGHT + INTELLIGENT BUILDING MIDDLE EAST 16 – 18 January/ www.dwtc.com/en/events/
ARAB HEALTH 29 January – 1 February/ www.arabhealthonline.com
FESPA MIDDLE EAST 30 – 31 January/ www.fespamiddleeast.com
DATES BRIDE ABU DHABI 22 – 25 January/ www.thebrideshow.com
INTERNATIONAL UNIVERSITY EXPO 30 – 31 January/ www.internationaluniexpo.com
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PROFILE: ARAB HEALTH
ARAB HEALTH 29 January – 1 February/ arabhealthonline.com
Arab Health helped generate US$1.81bn of business last year. The event now attracts influential leaders from healthcare, government, hospitals, clinics, dealers, distributors, technologists, and investors in attendance. This year, the trade show will focus on nine key sectors: medical equipment and devices; disposables and consumer goods; orthopaedics and physiotherapy; imaging and diagnostics, healthcare and general services; IT systems and solutions; infrastructure and assets; wellness and prevention; transformation.
3,450+ exhibitors
180+
international countries
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STATISTICS
3,600+ conference delegates
110,000+ professional visitors
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Eight Universal Truths I Discovered the Hard Way Amy Chambers
Executive Coach / Life Coach / #1 International Bestselling Author / Speaker / Consultant
In 2015, I got dumped- at an airport. The breakup was abrupt, and it was painful. It wasn’t the first time I had been dumped, but this time felt particularly traumatic. Perhaps that was due to the nature of the breakup; perhaps it was because I had believed this man was bound to become my husband, but whatever the reason: I was devastated. For months, I did nothing but cry alone in my apartment, and write long emails and letters to my ex, begging for him to take me back.
Something snapped. One day, I woke up and knew that something simply had to change.
So, I decided to make a different decision than I had made with past breakups. Instead of blaming my ex and telling my friends about how it was primarily his fault (as I had done in the past), I made a choice to figure out how, this time, it was my fault. I decided I wanted to learn something from this breakup. In the year that followed, I sought two mentors to assist me, and read numerous books on the power of mindset, choices, and happiness. For the first time in my life, I made a vision board. Then, I made a vision and mission statement. I determined what my core values were too, and put those on paper as well. Then, I set long-term, mid-range, and shortterm goals for my life. I began to follow all these documents; they became my guide. And as I did, things began to change for me.
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Within only a year of creating that first vision statement, I became a marathon runner, after not ever having been able to run even a 5k, met the man of my dreams, and became a Chief Operating Officer. A year later, I bought my dream home. A year later, I became a skier after having been deathly afraid of it. A year later, I started my own business. And within a year of that, I had published my first book, which became a #1 International bestseller. Within 2 short months, my second book will launch. All of this started with the process of me crafting a personal mission statement and setting some SMART (specific, measurable, actionable, relevant, timely) goals and then pursuing them through daily activities. I can’t say enough about having a written-down vision and mission statement.
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As part of that process, I was forced to think deeply about what I truly believed. I searched deep within my soul and realized that some of my top values were integrity, humility, transparency, and curiosity. Around that time, I began developing some key maxims that transformed my life. Today, life is more than great; it’s extraordinary. Since experiencing this profound transformation, I now realize much of my success boiled down to eight maxims that I adopted and began to follow starting in 2016.
EIGHT UNIVERSAL TRUTHS
Today, my life’s work is all about helping others become successful and experience immense joy and fulfillment, so I want to share these eight maxims with you now.
MAXIM 1: Our power in life comes from focusing on the things we can control; not the things we can’t. Anytime that we start to complain, whine, or vent about someone or something outside of ourselves (that we can’t control), we start to lose the game. While some of us have a tendency to look at successful people and think about how lucky they must have been or how their circumstances were better than ours, thoughts like these never help us. It’s been said that only roughly 10% of our success is determined by what happens to us; the remaining 90% is how we respond to what happens to us. Nearly everything that we say, think, and do is a choice. It’s a choice that we get to make. Regardless of what’s happening to us, we always have a choice in how we respond. When we pay less attention to what’s happening to us and focus all our energy on what we can do about it, we find ways to win and succeed. Knowing our thoughts and feelings are all choices (including gratitude, happiness, love, acceptance, appreciation, and even forgiveness) changes nearly everything.
Anytime that we start to complain, whine, or vent about someone or something outside of ourselves (that we can’t control), we start to lose the game.
Fear is not real. Fear lives in our minds. It’s a product of our imagination. MAXIM 2: Fear is not real. Fear lives in our minds. It’s a product of our imagination. When we feel afraid, it’s often about something that may (or may not) happen. We often fear negative consequences that haven’t even occurred yet. Sadly, this opens us up to self-fulfilling prophecies, which I’ve come to know are a real thing. It’s as Henry Ford was rumored to have said: whether you think you can, or think you can’t, you’re right.” When we’re afraid that something bad will happen to us, we actually make it more likely to happen. The chances of that bad thing occurring become more likely just because we believed it would. When we fear failure, we make failure more likely. When we believe we’ll be successful, we increase our chances of success. My former boss, CEO Joseph Whitaker, once told me that “fear also inhibits action. But, action can overcome fear.” Truer words have never been spoken. When we’re feeling afraid, we’re least likely to act. Fear often does paralyze and cripple us. However, when we’re afraid, that’s often when we need to act most. Recognize that fear is often part of a story we’re telling ourselves. Fear often comes from our subconscious minds; it’s not always grounded in reality. Any time we catch ourselves telling ourselves
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a story that’s based in fear, we always have the opportunity to change the narrative, flip the script, and tell ourselves a different story. Recognizing we have that power, and using it, is a major gamechanger.
MAXIM 3: Mistakes and failure do not run counter to success. They are a part of success. In fact, we often cannot have success without mistakes and failure. When we get comfortable with making mistakes and failing, we allow ourselves to learn, grow, and evolve. We’re also able to enjoy the process of growth (and the journey of life) so much more. As Winston Churchill said, “success is going from failure to failure, without a loss of enthusiasm or energy.” Churchill was right. We only truly begin to fail when we feel like we’re failing; when we call it failure. Otherwise, we’re still just learning. As Thomas Edison said, “Our greatest weakness lies in giving up too soon. The most certain way to succeed is always to try just one more time.”
Mistakes and failure do not run counter to success. They are a part of success.
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MAXIM 4: Get comfortable with being uncomfortable. The more we’re willing to be uncomfortable, the more that great things can happen for us. And, the way to get more comfortable with discomfort- is to practice being uncomfortable. Truly successful people don’t shy away from discomfort, but rather, intentionally look for ways to be uncomfortable. This was a key topic in Carol Dweck’s “Mindset”, which was the result of years of research at Stanford University. In her famous book, Dweck asserted that there’s two types of mindsets: fixed mindsets and growth mindsets. Much of Dweck’s research was conducted with children. Dweck found that those children with a fixed mindset preferred to do puzzles that weren’t a challenge for them, ones where they already knew the answers and could easily solve the problems. Students with a growth mindset, however, eagerly volunteered to do the harder, more complex puzzles- ones that would challenge and stump them. Dweck’s core belief is those of us with growth mindsets excel in life because they’re not afraid to be out of their comfort zone.
EIGHT UNIVERSAL TRUTHS
Growth requires change. Many of us want to grow, but we’re not all willing to experience great change (and the growing pains that come along with change).
MAXIM 5: Don’t look for reasons to be offended. Many of us actually look for reasons to be offended. I should note that this isn’t always a conscious act. Highly successful people, however, do the opposite. They look for reasons not to be offended. It sounds counter-intuitive, but many of us want to feel like we’ve been harmed or wronged. Our ego subconsciously does this for us. We want to feel like we’ve been damaged; that someone owes us. It can be fun to play the victim. Successful people, on the other hand, work hard to understand others and learn what they don’t know. When something hurts their feelings or psyche, they don’t make assumptions. Instead, they ask questions and listen in an attempt to learn about the other person (or even themselves). They’re not afraid to take feedback (or even criticism) because they view it as a gift; it’s information to help them become more self-aware (which is always a goal for them). When we’re feeling offended, the most helpful thing we can usually do is recognize it and choose not to be. We gain so much time and energy back by refusing to take things personally. Don Miguel Ruiz touched on these maxims in his book, the 4 Agreements. Agreement 2 is “Don’t Take Anything Personally” and Agreement 3 is “Don’t Make Assumptions.”
MAXIM 6: Growth requires change. Many of us want to grow, but we’re not all willing to experience great change (and the growing pains that come along with change). Some of us want the reward, but don’t want to do the work or pay the price for the reward. If we want things we’ve never had, then we must be willing to do things we’ve never done. If we want to grow, we must be willing to be stretched. Think about the elasticity of a rubber band. When we apply tension and stress to a rubber band, it stretches and grows. We too must be willing to absorb some tension and stress, if we want to expand. If you refuse to take on some stress and tension, recognize that you’ll likely stay stuck.
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MAXIM 7: If you want to be happy, focus on doing
MAXIM 8: Yesterday is heavy. Put it down. Don’t
what you love. Find the things that you are deeply passionate about – and pursue them ardently. We should never tolerate or stay in any job or relationship that makes us miserable. It’s been said that there are three forms of motivation. The lowest level of motivation is fear- it’s when we do things because we’re afraid of the consequences we’ll incur if we don’t. At a slightly higher level is obligation. That’s when we do things because we feel we should. The very highest level of motivation is passion or love. That’s when we do things because we want to.
live in the past. It doesn’t matter if you were wronged or mistreated last month or last year. Focusing on these things (or any part of the past) rarely serves us. The past is a great example of something that is only within our circle of concern; not our circle of control. It has nothing to do with what we can accomplish today and who we can (and will) become tomorrow. A former boss of mine, Johnny Montes, once said “The past is interesting, but nothing more.” I have found so much truth in that statement over the years. The past can be instructional, but the most surefire way we can make a difference in own lives or the lives of others is by keeping our focus on today. Staying connected to the present moment allows us to change the world; remaining stuck in “what was” does not.
I encourage my clients to rarely do things out of fear or obligation. Instead, I implore you to determine what lights you up inside, and chase that down. It’s critical we evaluate what truly makes us tick inside. When we find jobs we love, we never work a day in our lives. The secret to fulfillment in life is aligning our beliefs and our actions. The happiest people I know make sure that what they think and dream about is congruent with what they do; how they spend their time. Recognise the power of setting boundaries and saying “no”. For those of us who were brought up to be people-pleasers, it can be hard to say no, but that’s okay. You can do hard things. Remember: every time to say yes to one thing, you’re saying no to something else (anyway) even if it’s just yourself and your mental or emotional health. While saying no can be hard, it’s far more important to make sure we’re making time to say yes to the things we truly love.
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Yesterday is heavy. Put it down. Don’t live in the past.
EIGHT UNIVERSAL TRUTHS
When I began living life with these eight maxims in mind, my entire world changed. I guarantee that if you start to practice them tomorrow (especially with consistency), you too will notice major changes in your life. I also can’t say enough about writing out a vision, mission, or purpose statement for your life. Living your life with deliberate intention will allow you to experience breakthrough happiness and success.
Amy Chambers If you’d like to read what people are saying about Amy’s first book, the 7 V.I.R.T.U.E.S. of Exceptional Leaders, you can do so here: https://amymchambers.com/ book-reviews/
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The Power of Networking The first experience we all had of networking was probably starting school – dressed to impress, going into a room that was unfamiliar to us, with a group of people that we probably hadn’t met before, and having to quickly assess our place in the situation independently, feeling the pressure of needing a positive outcome! It can feel exactly the same for many as they walk into a room of business owners, professionals, and industry experts at a networking event!
Katy Holmes
General Manager British Business Group Dubai and Northern Emirates
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I am fortunate to enjoy networking. I love meeting new people and am an active listener. I really enjoy connecting people! I am fortunate to enjoy networking. I love meeting new people and am an active listener. I really enjoy connecting people! Ideally situated in my role as the General Manager of a British business group, I manage and inspire a team that curates over 70 events a year. We connect 900+ members through introductions, facilitate knowledge transfer, and actively encourage their visibility across our active social media platforms.
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“Be a pain detective to connect with others. Focus first on the other person and their suffering. You and your possible solutions come second.” In today’s interconnected world, the power of networking cannot be underestimated. Building and nurturing professional connections has become a crucial aspect of our career development and personal growth. Networking allows us to expand our reach, establish meaningful relationships, and open doors of opportunity that may have otherwise remained closed.
There are multiple reasons for engaging in deliberate networking – building your contacts, familiarising yourself with a new sector or location, as a job seeker, or to quench a thirst for knowledge. However, I will start by saying that the most successful networkers I have observed are those who walk into an event and genuinely think, ‘How can I help?’ In Joe Polish’s recently launched Wall Street Bestseller, “What’s in it for Them,” you will find many great examples - and the theory - of the power of mastering relationships with people in business. Joe says, “Be a pain detective to connect with others. Focus first on the other person and their suffering. You and your possible solutions come second.” Strong networkers are also always referring leads to others because that sincerity builds credibility and strengthens your personal brand. Your readiness to recommend others will naturally elevate you to be at the forefront of your contacts’ minds when they hear of leads that could be relevant to you.
POWER OF NETWORKING
Networking groups, such as the British Business Group (BBG), provide a platform for members to exchange ideas, insights, and experiences. Engaging with professionals in similar or complementary fields can lead to acquiring new knowledge and expertise. A study conducted by McKinsey found that 81% of professionals believe networking is essential for career development. Our events range from closeddoor roundtables and large-scale business briefings to golf days, evening networking, and family days! We cater to a diverse and dynamic membership that represents over 25 industry sectors.
By attending conferences, seminars, and industry events, you will learn from experts, stay updated with industry trends, and broaden your horizons.
I am often approached on LinkedIn by job seekers who identify that the BBG will likely be a great source of open positions. Perhaps it is because it is widely known that a significant number of job openings are never advertised publicly. Instead, they are filled through networking and word-of-mouth referrals. There is great significance in building a strong professional network as it provides access to the ‘hidden job market’ and increases the chances of landing sought-after opportunities that may not be made available externally but are known within your wider network. Personally, I only ever applied for and interviewed for my first job; the roles I have held since then were gained through my network, by recommendation, or via a direct connection that I had forged. Your potential job network could be a virtual network, and I would say that specifically in Dubai, there is a heavy reliance on Facebook pages like British Mums Dubai. These pages have had some great success stories, with people looking for work themselves or on behalf of their spouses. When reaching out through a post, there is often a great community response to help, by sharing CVs and open positions.
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I would confidently say that networking is vital for entrepreneurs and business professionals. Connecting with like-minded individuals, industry experts, and potential clients leads to partnerships, collaborations, and new business opportunities. A study conducted by Harvard Business Review found that 78% of startups consider networking crucial for entrepreneurial success. By expanding their network, entrepreneurs can tap into a wealth of knowledge, resources, and potential customers, partners, and suppliers. Networking also provides a sense of community and support. Connecting with other business owners, managers, department heads, etc., who share similar challenges and goals with you can create a network of support, encouragement, and mentorship – particularly for the ‘solopreneur’. According to a survey conducted by the US value-based career platform, The Muse, 76% of professionals believe that having a mentor is crucial to career success. Networking enables individuals to find mentors who can guide them, share wisdom, and provide valuable advice along their professional journey.
Expanding their network, entrepreneurs can tap into a wealth of knowledge, resources, and potential customers, partners, and suppliers.
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At the BBG, we were cognisant of a lack of interaction and mentoring during the lockdown and now with hybrid working. The younger generation does risk feeling isolated and missing the interaction and proximity to more seasoned professionals to learn from. For example, by overhearing client management practices over the phone in an openplan office. The BBG ‘Speed Mentoring Series’ was an event series that was born out of the pandemic where we hosted 40 members and ‘rising stars’ who sat opposite each other for six minutes at a time with prompt questions such as, ‘What do you wish you invested in at the start of your career?’ ‘What would you have done differently as you launched your business?’ and gave both new-to-career and established business leaders the opportunity to learn from each other in a fast-paced, dynamic setting. It’s still one of our most popular events which has since evolved to ‘Speed Networking’. As an active and visible platform for British businesses and expats in Dubai, the BBG Board and business team feel a responsibility to support our members and the wider business network. In 2019, then UK Prime Minister Theresa May appointed the first ever Minister for Loneliness. The “Loneliness Epidemic” is a globally recognised issue. Research has shed light on the often overlooked struggles faced by solopreneurs, revealing a pervasive sense of loneliness within the business world. A study conducted by Harvard Business Review found that 50% of solopreneurs reported feeling lonely on a regular basis. The BBG is committed to providing a strong support system with multiple networking opportunities to combat the isolation that solopreneurs and increasingly middle-managers often experience in their entrepreneurial and professional journey.
POWER OF NETWORKING
50% of solopreneurs reported feeling lonely on a regular basis. The BBG is committed to providing a strong support system.
In conclusion, the power of networking is undeniable. By building and nurturing professional connections, you can tap into the hidden job market, unlock new business opportunities, acquire knowledge, find support, and enhance your confidence and communication skills. Research positively positions networking as playing a vital role in career development and success, and I would urge you to actively invest time and effort into building and maintaining the right professional networks.
Katy Holmes www.bbgdubai.org BBG UPCOMING EVENT 14- DECEMBER OUIbar Terrace, Radisson RED Dubai Silicon Oasis
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Make it Count: 10 Ways to Maximise Your Year-End Marketing The year-end is just around the corner, and it’s time to make that final push to boost your marketing efforts. Here are ten impactful ways to make the most of these last few weeks, applicable to most businesses, B2B and B2C: Reflect on Your Results: Take a moment to look back and evaluate what worked well and what didn’t. This valuable insight will refine your strategies for the remaining time. Boost Your Social Media Presence: Many people are still on social media during the holidays. You might want to increase your posting frequency and feature festive content. Optimise Your Holiday Email Campaigns: It’s the perfect time for email marketing. Add a touch of holiday-themed flair to your emails, offer year-end deals, or simply express gratitude to your customers. Unleash Limited-Time Offers: Create a sense of urgency with time-limited offers or exclusive year-end promotions. This is an excellent way to boost sales and engagement as the year draws to a close. Plan an Exciting Year-End Event or Webinar: Host an event or webinar to connect with your audience. Whether it’s a year-in-review, a glimpse into the future, or a training session, provide value that reinforces your brand’s presence.
Harness the Power of User-Generated Content: Encourage your customers to share their holiday experiences with your product or service. It’s authentic, engaging, and fosters a sense of community. Give Back to the Community: Align your brand with a cause and make a positive impact. Whether it’s a charity drive or community service, showing you care goes a long way in enhancing your brand image. Collaborate with Other Brands: Partner with complementary brands for cross-promotions. It’s a win-win situation, as you’ll gain access to each other’s audiences, multiplying your reach. Start Teasing Next Year’s Exciting Plans: Build anticipation for what’s coming in the new year. Drop hints or teasers about new products, services, or significant changes on the horizon.
Remember, the end of the year is not just about closing sales; it’s about strengthening relationships and setting the stage for a successful new year.
A Cup of Health A Cup of Health
A CUP OF HEALTH
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The FOUNDER CHERYL KING OF KING & CO After nearly 10 years at the helm of broadcast PR agency markettiers, Cheryl King set out to launch her own PR agency - King & Co. PR. Focused purely on serving technology brands and startups with broadcast PR, she has carved out a specific niche, secured repeat business, and built a small team of 5 people - all within a year.
Cheryl King Founder King & Co
WHAT BROUGHT YOU TO DUBAI AND WHAT INSPIRED YOU TO START KING & CO PR? I came to Dubai in October 2014, after a series of coincidences. I’d been planning the move over for some time, but had no real connections in the market or a clear understanding of what I really wanted to do, other than to continue my career in communications. I sent my CV to a recruitment agency, who after seeing my experience working for broadcast agency, markettiers – mentioned it to my old boss, Howard Kosky, who was incidentally over in Dubai at the time, and who the recruitment agency knew well. Little did I know, that Howard at the time was looking to launch a UAE operation of the business. He invited me for breakfast when he was back in London and fast forward a few months, I’d got the job, and was running the first overseas export of markettiers in Dubai!
I absolutely loved my time at markettiers – it was a truly incredible experience and it was fantastic to have the opportunity and trust from the leaders of the business, allowing me to build a solid team and deliver great work. It taught me so many skills, being the first employee in the region – I learnt quickly how to operate a P&L (profit and loss system), networked amongst the community, and built a strong reputation. After almost 10 years’ at the helm, in 2023 I decided it was time to move on and do something different. It was really a combination of all of the things I’d learnt at markettiers that inspired me to start my own business, King & Co PR – a boutique communications agency that specialises in technology clients. I think I’ve always admired my former boss, Howard, who has an incredible entrepreneurial spirit and who is an amazing leader; and I’ve always been quite driven and very much a work-a-holic, so starting my own business seemed a natural step.
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HOW DID YOUR PREVIOUS EXPERIENCES PREPARE YOU FOR FOUNDING AND RUNNING A PR FIRM? My previous experiences were fundamental to me founding and running my own PR firm. When we first started markettiers in the UAE, it was very much ‘start-up’ mode, doing a lot of new business and building connections and credentials in the region. We basically started with a list of businesses to call, and I would do that day in day out until we won some business! Persistency was key and I had a huge belief in our offering – which as a broadcast agency was very different to the typical PR agencies you think of. The focus at markettiers was delivering outstanding campaigns focusing on the power of broadcast – radio, TV, and online – and so at the beginning, we were not only launching the business here, we were also creating a market and demand for our services. I think because we were considered ‘the new kids of the block’ we had to get over a lot of hurdles initially. This included educating the market about broadcast, about the pioneering services that we offered and how we could help put Dubai on the map globally via broadcast media relations. It wasn’t the easiest start, and it took a good eight months I’d say for us to really get going, but when we did, it was fantastic and we suddenly started getting lots of clients and building our reputation as a strong player in the region.
It wasn’t the easiest start, and it took a good eight months I’d say for us to really get going, but when we did, it was fantastic.c
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All of this helped to prepare me for starting King & Co PR. Although our offering here is very different to my former experience, the tools I learnt in terms of persistency, always believing in your product, and staying true to your business model (yet being flexible enough to adapt to market demand), really helped me in the early days of King & Co PR.
THE FOUNDER
There are a lot of generalist agencies but carving a niche for ourselves and focusing purely on tech, helps create a market for ourselves.
WHAT DO YOU BELIEVE SETS KING & CO PR APART FROM OTHER PR FIRMS IN THE UAE? There are lots of big agencies in the UAE that focus on tech clients, but with King & Co our focus is very much on helping start-ups and tech brands to launch and scale in the region – essentially we take businesses from ‘Zero to 10.’ I wanted to create an agency that was boutique and bespoke in its feel and that specialised specifically in this area – we understand the challenges that start ups face in the
early days, and we are committed to accelerating their growth. I’ve almost 10 years in market, and my team members very much live and breathe the region, so it’s through this model that we have a good knowledge of the market, comms, media and brand – and that’s what we bring to the table. There are a lot of generalist agencies but carving a niche for ourselves and focusing purely on tech, helps create a market for ourselves.
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WHAT CHALLENGES HAVE YOU FACED AND HOW DID YOU OVERCOME THEM? As with launching any business, the first few years are filled with ups and downs. It’s definitely a journey – and I’ve made many mistakes on the way – but importantly, it’s how you learn from them that’s key. In the early days, as the Founder you wear a lot of different hats – you are the comms lead, the account exec, the finance person, the invoice issuer and the media person all rolled into one. I think I definitely took on too much when I first started and should have really secured my first team member earlier on. That said, finding the right talent has been instrumental in King & Co PR’s growth, we’re still a small team – we have 5 people in our business – but each and every person is an expert in their field,
As with launching any business, the first few years are filled with ups and downs. It’s definitely a journey – and I’ve made many mistakes on the way – but importantly, it’s how you learn from them that’s key.
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and is truly passionate about what they do. I’m incredibly proud of each and every person in our team, and they’ve enabled us to win more clients and importantly do some outstanding work. WHAT’S YOUR PROUDEST ACHIEVEMENT SO FAR? My proudest achievement so far, would be being part of the team that led the broadcast efforts for the Pope’s visit to the UAE back in February 2019. During this time I was the Managing Director of markettiers, and our role was to drive the broadcast coverage for the visit. This was an incredible and an historic campaign to work – I felt very honoured to be leading the team on the broadcast efforts here. We secured some fantastic coverage, and importantly it was 100% positive – portraying the visit and the UAE well to global broadcast media. CAN YOU SHARE AN EXAMPLE OF A CAMPAIGN THAT DIDN’T GO AS PLANNED AND HOW YOU HANDLED IT? During Expo, I was working for multiple clients on site, securing broadcast coverage and setting up interviews for different business leaders on site. One campaign that didn’t go as planned was that we had an interview set up with CNN International for one of our clients, but unfortunately they were taken ill very last minute and were unable to attend
THE FOUNDER
the interview. Luckily, as we were working with many other clients there, we were able to pivot and secure a great interview with talabat – we pitched the idea of Richard Quest showing to viewers his ‘down time’ at Expo. They loved the idea and we then delivered a whole segment where Richard went to talabat’s pavilion to make a coffee, which also included a ‘selfie’ of his face in the foam. This was a great outcome as it highlighted the tech facilities at talabat – and the good news is we were also able to re arrange the previous interview! HOW DO YOU TYPICALLY MEASURE SUCCESS IN A PR CAMPAIGN? We use a combination of audience reach, sentiment and key message delivery. WHAT ASPECTS OF THE JOB DO YOU ENJOY MOST? ANYTHING YOU REALLY DISLIKE? What I love the most is securing great results. That’s what drives. I love the feeling of delivering a campaign and seeing the success of this in the coverage. It’s fantastic to see all of the hard work pay off. It’s even more rewarding working with brands that are starting out and looking to scale when you see this type of success. Trophy pieces of coverage can be real game-changers for a business when you’re starting out – it creates talkability and starts to create a profile for the brand in the region. I also love connecting brands to different stakeholders – it could be through securing a great speaking opportunity, or delivering an event that’s well attended by the media, or spotting a news-jacking opportunity that you can jump on. There’s not a lot I don’t enjoy – although admin always gives me a headache!
IS THERE A PARTICULAR AMBITION OR GOAL YOU HAVE FOR THE BUSINESS? WHAT COMES NEXT, IN TERMS OF YOUR GROWTH? Well for 2024, I want to continue delivering great work, winning the right type of business, and continuing the strong relationships we have built with our clients. We have both retained clients and clients that use us for one-off projects, so next year, I want to continue to encourage repeat business and continue to do some great work.
We are getting lots of briefs for Saudi now as well as the UAE – so further strengthening our offering there will be important, as it’s a hotbed for tech. I’m really excited for next year. Personally, I also want to get more involved with the industry – I’m part of MEPRA, PRCA and Global Women in PR – so I’m keen to network more amongst the community in the region – as we have some fantastic PR professionals here! FINALLY, WHAT ADVICE WOULD YOU GIVE TO ASPIRING PR PROFESSIONALS OR ENTREPRENEURS LOOKING TO START THEIR OWN FIRM? Do it! It will be the best thing you ever did. Have a solid business plan, passion for what you do, and believe in your offering - and be persistent. It won’t be easy at times, and starting a new business without the ‘safety net’ of a salaried job can be very daunting, but keep going, learn fast, and network – your connections will be key. And don’t forget to enjoy the ride!
Cheryl King www.kingandcopr.com
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Corporate calendars A sales tool that works 24 hours, 7 days a week, to keep you top-of-mind throughout 2024
Once a year you get the chance to present people with a custom corporate calendar, a piece of marketing collateral that works year-round. Calendars give your company the opportunity to be in front of your clients every day, building brand awareness and keeping you top-of-mind. This is an investment that will keep on giving. Your company logo and branding should be prominent on the calendar, and you should consider adding a call to action (CTA). Top tip: Make this unique to the calendar and you’ll be able to attribute leads that come in response to the calendar. Choose images that reflect your company, culture, product, or service - images that represent your brand, or will resonate with your target market.
If you’re a travel company, for example, include beautiful photos of destinations around the world. If you’re in construction, images of completed projects will help people to see the quality of your work. You can go way beyond marking the standard dates that every company includes (the usual National and religious holidays). Include any important events that you want to promote, such as product launch dates or industry events that you’ll be attending. This is a great way to generate interest and get people talking about your company. Why not start the New Year off right with a bespoke company calendar? We’re currently designing 2024 calendars in a range of formats; desktop and wall calendars.
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Aerojet ME is a flight broker and as such arranges carriage by air on behalf of its customers by chartering aircraft from third-party aircraft operators. Aerojet ME only acts as an intermediary, does not itself operate aircraft and is not a contracting or an indirect carrier. There is no contract of carriage between Aerojet ME and its customers or the passengers and Aerojet ME is not liable for damage sustained by them during or in connection with carriage by air. In such event, the customers or the passengers only have recourse against the aircraft operators.
Shan Hanif: Content is King Freddie Pullen interviews Shan Hanif - the Founder and CEO of Genflow, a leading creator agency responsible for producing some of the world’s best known faces, including KSI, Logan Paul, Chris Williamson, Iman Ghadzi, Mike Thurston & Grace Beverly. Shan left his job in 2014 to pursue his own business and in 2020 was named the UK’s Entrepreneur of the Year.
SHAN HANIF INTERVIEW WITH FREDDIE PULLEN
A glimpse into his past is essential to understanding the resilience, perspective, and determination that have shaped his approach to life and entrepreneurship. Shan was born in the UK and spent the early years of his life there. However, at the age of five, he embarked on a life changing journey as his parents, both doctors, decided to move back to Pakistan with a dream of building their own hospital. Shan ended up living with his maternal family in his grandfather’s house, where nearly 20 relatives shared the same roof. Meanwhile, his father had to live in a different city due to his job, which allowed them to meet only on weekends.
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Life in Pakistan presented challenges that most of us in the West can hardly fathom.m Life in Pakistan presented challenges that most of us in the West can hardly fathom. The electricity was a luxury, available only two days a week. Eating out or indulging in various activities was discouraged, seen as extravagant. Even a visit to a place like McDonald’s was a rare treat, typically reserved for special occasions. Shan’s upbringing instilled in him a deep appreciation for life’s essentials and a unique perspective on hardship. The challenges he faced at a young age, from the scarcity of tissue paper to the intermittent electricity, grounded his understanding of what truly matters in life.
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Shan’s early experiences have granted him a mental resilience that allows him to tackle life’s challenges with a different outlook. For many people in the West, a “tough” day might involve minor inconveniences, such as negative social media comments or fleeting emotional discomfort. In contrast, Shan’s early experiences have granted him a mental resilience that allows him to tackle life’s challenges with a different outlook. He values what he has and approaches adversity with an unwavering determination. At the age of 13, Shan returned to the UK, having spent almost seven to eight years in Pakistan. This transition exposed him to a world different from most of his peers, one that had moulded him into a unique individual.
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His resilience and perspective on life have significantly influenced his entrepreneurial journey. Shan believes that it’s not just about being resilient but also about understanding the significance of the opportunities at hand. He challenges the prevalent notion of burnout, emphasising that one should appreciate the fortunate position they’re in. Shan often reminds his employees that earning more than £50,000 places them in the top 5% of the UK in terms of salary, yet many feel entitled to more. Shan’s perspective is rooted in the belief that everything above a certain baseline is incredible, and that perspective fuels his passion for entrepreneurship. He approaches each day with enthusiasm, appreciating every moment and every opportunity.
THE HEALTHY ENTREPRENEUR INTERVIEW WITH SHAN HANIF
In contrast to trendy morning routines and meditations, Shan doesn’t adhere to a fixed ritual. He starts his day by embracing his love for technology, unapologetically checking his phone. He views it as a conscious choice rather than an escape. This passion for technology extends to his nightly routine, where he happily spends time sorting through emails and messages. Shan believes in addressing issues immediately, whether they pertain to business, relationships, or friendships. Procrastination, in his view, only prolongs the inevitable. It’s this decisiveness and relentless drive that has propelled him to success in the world of entrepreneurship.
In a world where many young entrepreneurs are fixated on achieving the perfect setup, Shan emphasises the importance of the present moment. He believes in focusing on what you can win now, not in the distant future. This philosophy extends to his approach to company reviews and employee goals.
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Shan encourages his team to identify the “true win” for the year and concentrate on achieving it. He challenges the notion of long term planning, preferring to tackle the challenges right in front of him.
Shan’s message is clear – don’t wait for the perfect moment or the ideal setup.
When asked about his five year plan, Shan is candid about not having one. His current focus is on making Black Friday the biggest it has ever been in his life. For him, the future will unfold as he navigates the present, just as it has throughout his entrepreneurial journey.
The key to tangible success is addressing the problems right in front of you and seizing the opportunities of today. Just as those who ventured into website creation during the early days of the internet became pioneers and billionaires, the same principle applies now.
Shan’s success is rooted in a deep commitment to the now, an unwavering focus on what’s achievable today. He believes in seizing opportunities in the present, much like he did with Genflow. The timing was right, and he didn’t dwell on five year plans or grand visions. He recognised the potential of building an audience and creating content in the digital age, leveraging the power of the internet to forge a path to success.
Building an audience and creating content is the way to take control of your future.
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In the fast-evolving world of entrepreneurship, it’s the individuals who live in the now, who tackle the challenges and opportunities of the present, that have the potential to make the most significant impact. Shan Hanif’s journey is a testament to the power of a relentless focus on today.
THE HEALTHY ENTREPRENEUR INTERVIEW WITH SHAN HANIF
For Genflow, it’s not just about their existing creators; there’s immense potential in the various sectors they operate in. Shan’s innate curiosity and analytical mindset compel him to explore new horizons continually. He vividly recalls the days when eBay emerged as a game changer, and he knew he needed to be part of it. Today, he maintains the same approach, driven by the quest for new, emerging tech and sectors ripe for exploration.
One such sector that has caught Shan’s eye is streaming, a domain where massive streamers are making their mark. Shan recognises that, while streamers earn revenue from the streaming platform, there are likely untapped opportunities for monetisation.
Insatiable curiosity leads him to ponder how Genflow can enter streaming production and innovate further.
Shan’s inquisitiveness is not limited to work hours; his downtime is filled with watching and analysing content. Whether it’s reviewing how creators deliver content or the subtle nuances of their videos, Shan immerses himself in a constant learning process. For him, it’s not work; it’s a genuine passion, and it keeps him at the forefront of industry developments. The drive to continually explore new territories is a hallmark of Shan’s approach to entrepreneurship. He embraces the present moment, aiming to understand the data and trends that can shape the future.
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His outlook is grounded in the belief that the easiest way to control one’s destiny is by creating content, building an audience, and leveraging the internet’s power to make a tangible impact. Shan encourages others to adopt a similar perspective, emphasising that the golden age of content creation is upon us. Teenagers are becoming millionaires, and lives are being transformed by producing content. The opportunities are endless, and the potential to change lives is immense. Data plays a pivotal role in Genflow’s journey, and Shan’s affinity for numbers has driven the company’s approach. They’ve harnessed data to solve the fundamental challenge of identifying creators worth investing in, effectively scouting talents.
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Shan is a firm believer that content creation is the path to success in the digital age, regardless of your business or career. Shan’s team has developed a proprietary system that gauges an audience’s quality and calculates the potential worth of each follower. Data-driven decisions guide Genflow in choosing who to work with, offering the audience an extraordinary experience, and uncovering the creators’ unique value propositions. The analysis extends beyond quantitative data to qualitative factors like oncamera delivery and work ethic, essential elements in fostering success. Shan shares the story of a creator who went from 400k to 3 million followers in six months, highlighting the incredible growth achievable through relentless work ethic. This showcases the immense opportunity for individuals to become creators and capitalise on the digital revolution.
THE HEALTHY ENTREPRENEUR INTERVIEW WITH SHAN HANIF
In an era where marketing is paramount to success, Shan’s belief in content creation as the ultimate marketing tool is unwavering. He underscores the power of building a substantial audience, which serves as a launchpad for any venture or business. The path to success, in Shan’s view, is not a linear one; it’s a multi-faceted journey of data analysis, innovation, and unrelenting dedication.
Hanif
Founder Genflow
www.genflow.com
As we wrap up our conversation with Shan Hanif, the message is clear - live in the present, embrace the data, seize opportunities, and create content. The digital age has ushered in a golden era of possibilities, and it’s a window of opportunity that should not be missed.
Freddie Pullen
Co-Founder Studio Nu and The Healthy Entrepreneur Club
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The Incredible Power of Referrals for Your Business In the fast-paced world of modern business, finding effective marketing strategies can often feel like an uphill battle.
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People seem to be looking for more and more complicated and expensive ways to get clients. But are they missing something? Amidst all the noise, there’s a timeless gem that stands out, tried and true: the power of referrals. Referral (often called warm leads) are a robust and efficient marketing tool, and for good reason.
Building Relationships That Last Referral Marketing is part of the age-old practice of word-of-mouth marketing. When satisfied customers recommend your business to friends, family, or colleagues, they are essentially becoming brand advocates. This results from a deep level of trust, a relationship that transcends mere transactions.
When people refer your business to others, they are putting their reputation on the line, which is an incredible vote of confidence in your product or service. In a world where online reviews and testimonials can sometimes be manipulated or unreliable, referrals stand as a beacon of trustworthiness. When someone you know and trust recommends a business, it holds more weight than any cleverly crafted advertising campaign. It is important to build and nurture these relationships, which in turn leads to a steady stream of referrals.
It is also important to point out that we do not have to be a client or have experienced your product or service to refer you. We can still develop raving fans who will speak with passion to your business. But what is it about referrals that make them so potent? It’s the personal connection, the shared experience, and the authenticity of the recommendation. When a friend or family member says, “You’ve got to check out this place; they’re amazing,” it resonates more profoundly than a sponsored post on social media. It’s the warm and friendly touch that makes referrals stand out in the crowded world of marketing. It’s social proof and if other people have done it people believe it must be good.
The Efficiency of Referrals Referrals are also much more efficient compared to other marketing strategies. Consider the following statistics: acquiring a new customer through traditional advertising methods can cost five times more than retaining an existing customer. Referrals capitalize on this by not only retaining but expanding your customer base at a fraction of the cost. Furthermore, referred customers tend to be more loyal and have a higher lifetime value. They are less price-sensitive and more likely to become repeat buyers. These benefits compound over time, making each referral even more valuable than the last. So, not only are referrals efficient in acquiring new customers, but they also contribute to the long-term growth and stability of your business.
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Customers who are referred to you are two and a half times more likely to re-refer you. They are between two and three times more likely to buy from you again in the first year and can even remain clients three to four times longer ( source: Rough Notes ).
PHIL BEDFORD THE POWER OF REFERRALS
When your customers and contacts feel valued and appreciated, they are more likely to spread the word about your business.
Harnessing the Power of Referrals So, how can businesses harness the incredible power of referrals? Phil Bedford offers some invaluable insights:
Moreover, when you receive referrals, you are essentially leveraging the existing trust and relationships of your current contact base. Your contacts have done the legwork of identifying potential leads for you, and they come with a certain level of trust already established. This reduces the sales cycle, as the new customer is more likely to trust your business from the get-go.
The Human Touch In an age where automation and digital marketing strategies dominate, referrals bring back the personal touch to business. Invest in building strong customer and contact relationships that are not just transactional, but human. When your customers and contacts feel valued and appreciated, they are more likely to spread the word about your business. In essence, referrals thrive on the genuine and positive interactions between your business and the people you and it touches.
Walk the talk: If you say you will do it, do it. Credibility is fundamental if asking other people to refer you, because you are in turn borrowing some of their relationship with the other person. Ask for Referrals: Don’t be shy about asking satisfied people for referrals. Many are more than willing to help your business grow if you simply request it. You can make this process even more seamless by incorporating it into your post-purchase interactions, such as order confirmations or thank-you emails. If you are uncomfortable to ask, then the chances are you haven’t done enough for them yet. Before you ask for referrals make sure you have contributed to them. Just because they are a client does not mean they will rush out and refer you just because you did a great job. We often need to be more strategic and look away from our clients for referrals to what Asentiv call Referral Sources or Referral Partners. Incentivise and strategise Referrals: Consider implementing a referral program that rewards both the referrer and the new customer. This can be a winwin situation that encourages more referrals. Offering discounts, exclusive access, or other incentives can be a great way to motivate your existing customers to refer friends and family. Look for referral sources that are not customers. Consider an agreement to help each other get more referrals. In this dynamic there is no exchange of goods or commissions only goodwill, and opens up access to the other seven sources of referral. Customers are only one source of referral.
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Show Gratitude: Express your gratitude to customers who provide referrals. A simple thankyou note, a discount, or a small gift can go a long way in strengthening the relationship. It’s not just about rewarding the referrer; it’s about showing appreciation for their support and trust in your business. Stay Connected: Continue to engage with your network. Regular communication and updates can keep your brand fresh in their minds, making them more likely to refer you. Utilise email newsletters, social media, and other communication channels like networking groups to stay connected with your contact base.
Final Thoughts In a world that’s becoming increasingly disconnected, the power of referrals stands as a heartwarming reminder of the importance of trust, relationships, and genuine human interactions in business. “Referrals are not just a marketing strategy; they are a testament to the quality of your product or service and the strength of your customer relationships.” So, let’s not underestimate the simple yet profound impact of a heartfelt recommendation. In the end, it’s the warm and friendly connections we make in business that create a ripple effect, bringing success and prosperity to all involved. In the realm of business, the enduring power of referrals is a beacon of hope and a reminder that even in a rapidly changing world, authentic, personal connections are the cornerstone of success. So, embrace referrals, foster those genuine relationships, and watch your business flourish through the warm and friendly connections you create.
Phil Bedford
Co-founder of Strategic Business Connect (SBC) strategicbusinessconnect.com
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GULF NEWS ROUNDUP December - January 2024
So here is your roundup of news: Flying Taxis are coming to the UAE by 2026 and a network of vertiports are being developed. These taxis will be capable of achieving top speeds of 300 kmph and a maximum range of 240km. Areas for the vertiports in Dubai are: Downtown Dubai, Dubai Marina, DXB International Airport and Palm Jumeirah Atlantis the Royal will host a conference called Casino Countdown on 25 January to discuss the future of gaming Riyadh’s First Modern Art Museum Showcases Argentine Bienalsur until 31 December in the JAX district Oman’s tourism sector has seen a 26% increase year on year which is great news for hotels and operators Leyja is the newest giga project for Saudi – it will be a sustainable tourism destination off the coast of the Gulf of Aqaba and cater to travellers wanting adventure and wellness experiences. Qatar will host the AFC Asian Cup from 12 January – 10 February 2024
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So what is there to do in Riyadh this December? • MDLBeast is back from 14-16 December featuring Calvin Harris, Chris Brown, Pharrell and many more • Riyadh Season Tennis Cup featuring Novak Djokovic, Carlos Alcaraz, Ons Jabeur and Aryna Sabalenka, will be held between 26-27 December 2023 • Boulevard World is back 40% bigger than 2022 • Via Riyadh is a brand new luxury destination for international cuisine, shops and much more
MIDDLE EAST BUSINESS AND CULTURE
DON’T FORGET
UAE National Day 2nd December Bahrain National Day 16th December Qatar National Day 18th December Ascension Day (Oman) – 11th January
N FACT U FOman Water Week will provide a platform for experts, researchers, policymakers, and industry professionals to share their insights, exchange knowledge, and shape the future of water in the sultanate will take place in 22-24 January 2024.
DID YOU KNOW? The World Arabian Horse Championships 2023 and 2025 will be held in Qatar, for the first time outside France in over 40 years and this year’s event will take place from 6-9 December
Corina Goetz is the Founder of Star-CaT, a Middle East Strategist and Cultural Expert for the Gulf. She helps her clients create better relationships in the Gulf region so they can grow and expand their businesses.
Corina Goetz WWW.STAR-CAT.CO.UK
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Still branding shirts with just a company logo? Edge-to-edge designs can take your branding to another level
A LOOK INSIDE
THE STUDIO MARISA MANNS | www.mecs.design
What We’re Reading
Deep Work Cal Newport
We live in a world of constant distraction and interruption. For a graphic design firm like mecs, that can be a problem sometimes. That’s why we’re reading Deep Work by Cal Newport. In it he shares actionable advice on cultivating intense focus and concentration.
We Participated At
Made in the South West, Sold to the World Aerospace Bristol
This an event that celebrates the manufacturing sector in the South West of the UK. It is a platform for businesses in the area to showcase their products and services, promoting local industries to a global audience.
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What We’ve Been Working On
A new look for mecsdubai.com We’ve freshened up our UAE website with a new design that ties-in with our main global site (www. mecs.design), and cuts down on content to simplify navigation. The revamped website aligns with our commitment to cutting-edge aesthetics and fast, simple user
interfaces. Now down to a single page, it provides a concise overview of our key offerings: mecs, for design and creative services. PRINTHUB, for print and logistics management. Dahan, for printed apparel. And Yalla! magazine, in media and advertising.
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mecs portfolio BARARI
Corporate Profile This brochure is typical of the Corporate Profile projects mecs has become reknowned for since we started out in Kuwait in 1997. Our role goes far beyond graphic design, into the creation of original content. Barari is Arabic for “wilderness”. The company was founded on the ‘greening the desert’ legacy of the founding president of the United Arab Emirates, His Highness Sheikh Zayed bin Sultan Al Nahyan. The company is responsible for managing and safeguarding the majority of the forests in the emirate of Abu Dhabi. This includes around 230,000 hectares of government-established forests, in addition to city gardens and roadside plantations. Barari is contracted by the Environment Agency to manage approximately 48,000 hectares, with 28,000 to 33,000 hectares of planted forests in the Eastern Region of the Emirate of Abu Dhabi.
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Another important legacy of the late President Sheikh Zayed is the successful conservation of wildlife. Barari manages thirty-eight sites that house various species of wild animals, including the Arabian Oryx, Arabian Tahr, gazelles, and other species. On this project, we wanted to make these landscapes the centrepiece of the brochure. We conducted onlocation photography in the deserts of Abu Dhabi, capturing RAW photographs of the Arabic Oryx, gazelles, camels, and birds we encountered. These stunning images took centre stage in a landscape brochure, printed at 300LPI (high-definition offset), and finished with Spot-UV for depth and vibrancy.
OUR WORK
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Some things have to be seen to be believed. Our HD printing is one of them At a printing press, quality comes down to the
Every job we print is produced at approximately
people running the press. The latest machinery
2x the industry-standard resolution. In plain
and equipment are useless in the wrong hands.
English, that means twice as much detail. Think
A print company is only as good as it’s people.
of it as High-Definition.
This applies to just about any industry. Perhaps
That’s why our print quality has to be seen in-
your’s too. Human ability still determines the final person. And that’s why our work can command result. At mecs, we call ourselves a graphic design and
the respect of your prospective clients and partners.
print management agency. Because printing
Whatever business you’re in, we can help you
has always been part of our DNA. Our founders
impress with print that’s out of this world.
include a British Master Printer, trained at City & Guilds, London. We bring you more than 45 years of industry-experience and an obsession with quality, detail, and precision that is as strong as ever.
globalprinthub.com/dubai
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Opportunity is won or lost
on the strength of your marketing For 25 years mecs has specialised in bilingual English / Arabic design and print. Starting out in Kuwait, our work quickly stood apart, and our services were soon sought by some of the most respected names in Arabian business. Reknowned for clear communication, elegant design, and outstanding production quality; clients turn to us for presentations that matter. We have worked across countless industries, with clients spanning the entire Arabian Gulf, the U.S., UK, and Europe.
middle east creative services Website: www.mecs.design Email: hello@mecs.design
Today we have a design studio located in Devon, South West England, while the focus of our work remains the GCC region.
Facebook: www.facebook.com/mecsdubai
We continue to welcome new clients across the Gulf region.
LinkedIn: www.linkedin.com/company/ mecsdesign
Instagram: www.instagram.com/ mecs.design/ Twitter: www.twitter.com/mecsdesign